Trending March 2024 # 10 Big Ways Infographics Benefit Your Content Strategy # Suggested April 2024 # Top 6 Popular

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If you want to share information with someone, tell it to them.

If you want that person to retain that information, tell a visual story with an infographic.

Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers.

They can tell a story that captivates readers in a way words alone fail to accomplish.

And, for those concerned with infographics being a thing of the past, infographics have had the biggest increase in usage among B2B marketers in the last four years and was at 67% in 2023.

Marketers, too, agree with the power of visuals.

In fact, 49% of marketers rate visual marketing as “very important” to their marketing strategy; 22% consider it “important”, and 19% say that their strategy is nothing without visual content.

Looking to elevate your content strategy past your standard text and graphic elements?

While there is a wide range of benefits of using infographics, we’ve narrowed down our top 10 reasons to incorporate them in your content strategy.

1. Infographics Can Improve Decision-Making

Visuals speed up the rate at which information is processed.

The quicker you process information, the faster you can make decisions.

This can be beneficial when presenting complex ideas, such as breaking down academic research in an easily digestible manner.

The mind processes information in pictures much faster than it does in words and humans tend to be visual creatures inherently.

If you are trying to understand something complicated, infographics help your brain work through it quicker.

This, in turn, helps your business communicate its end goal quickly and more effectively.

2. They Increase Your Content’s Exposure

Compiling research is a timely endeavor that can take plenty of resources.

From there, designing an infographic based on this data is yet another step in the process of creating a compelling visual.

While not every infographic requires original ideas, the effort you put into creating your infographics is sometimes not duplicated but rather shared by others.

Your organization can be best promoted when your content and visuals include useful and meaningful information for viewers. Increase your potential reach by publishing infographics that are:

Relevant to your audience.

Visually appealing.

Adhere to your brand guidelines.

Convey complex information in a simple format.

Tell a compelling story worthy of sharing.

3. Enhances Content Shareability

Infographics should not only be easy to consume, but easy for readers to share.

To improve your infographic’s sharability, your business should:

Enable highly visible social sharing buttons.

Add an embed code button.

Submit to infographic sites (here are 20 to help you get started).

Send it in your monthly newsletter.

Include infographic snapshots or share specific sections to include on social media, in blog posts, and in press releases.

Share with related influencers and social media accounts.

Get more mileage out of your infographic (don’t be afraid to share your infographic more than once).

4. Infographics Can Build Brand Credibility

Creating interesting and informative graphics can help people learn more about you or your business and be seen as a voice of authority.

By positioning yourself as an expert in your industry, you not only become a thought leader but also build credibility for your brand.

Become a trustworthy source by crafting an original infographic, power-packed with useful resources and relevant images.

To build credible infographics, leverage the following tips:

Create a well-designed infographic that’s talk-worthy.

Establish a strategy for executing a compelling infographic and staying consistent.

Publish your infographics on relevant sites with high domain authority.

Draft content that an average user can consume; don’t overcomplicate things.

Share your infographics with trusted influencers in your industry.

Keep your infographics professional by using skilled graphic designers to create them.

5. They Complement Your Branding Strategy

In order for your content marketing strategy to be successful, it needs to align with your brand’s message and identity.

If someone sees an infographic on your site or on third-party sites or social platforms, they should be able to tell that it came from your company because of its unique design.

When done right, your target audience will be able to discern your brand’s infographics from others.

Customize every aspect of your infographic, from colors to fonts to text placement to align with your branding.

By doing so, you’ll build brand awareness and raise your credibility among your audience.

6. Infographics Can Build High-Quality Backlinks

Link building enables your business to rank higher in Google’s organic search results.

However, links must come from relevant, quality websites with authority in their own right to propel your business forward in search.

Even sites that may not be accepting guest post contributions might be interested in publishing an infographic as an alternative.

These sites may also be interested in including a link to your infographic in a piece that’s already published when relevant to the content.

This means you get to build high-quality backlinks and strengthen your domain authority on your end while driving user engagement on their end.

Infographics have proven to be one of the more effective backlink generation tactics for many brands and can be for your brand too.

7. They Help Improve Your SEO

Infographics are an effective tool for driving more traffic to your site, improving your ROI, and increasing conversion rates.

Consider the last few infographics you’ve seen, and where you saw these.

You’ve likely seen one while browsing on your phone or desktop today.

Additionally, infographics are one of the most versatile types of content for any business and can greatly improve visibility.

They’re easy to create, share, and use across multiple platforms. And when done right and with the right promotion, they can help increase engagement and conversions.

To boost your website’s visibility on popular search engines, add alt text, a title, and a description of the infographic.

There are several different ways to improve SEO, but one way to get started is by making sure your infographics are shareable.

If they’re shared often enough, then people may link to them from their own sites and pages, improving your chances of appearing higher in search.

8. Infographics Help You Tell A Story

Infographics can help people understand complex concepts by using visual aids such as charts, graphs, or diagrams.

They can use both images and text in a visual format to explain concepts.

They’re often used for marketing purposes but they can be useful when writing articles or sharing research too.

However, if an infographic doesn’t tell its viewers something new, they’ll quickly tune out.

Instead, the infographic should strike a balance by using text that tells a compelling story and relevant data to create an effective and attractive visual.

Intriguing stories have a clear structure, focus, and purpose. So, too, should your infographic.

9. It’s Easy To Track Results

As with any marketing effort, you’ll want to invest time and resources tracking how well your infographics perform.

While some of your marketing initiatives’ performance can be ambiguous and hard to measure ROI, this isn’t the case with infographics.

In a perfect world, every infographic you create will present plenty of key takeaways, in a clear and succinct format.

But, some may hit the mark more than others.

With the right tracking in place, it can be relatively easy to determine how your infographic marketing efforts are performing to improve and scale in the future.

To gain a better understanding of how your infographics are performing and how to improve, you must create a landing page for each infographic.

Use an analytics platform to determine traffic sources, the user’s site behavior, and page visits.

Perform a reverse image search to determine what sites are using your infographic.

10. Infographics Enhance Readability

An infographic can help readers easily digest text-heavy content and makes the content easier to understand for visual learners.

As we become an increasingly visually focused society, as evidenced by the rise of social media platforms such as Instagram and TikTok that rely heavily on visuals, if we cannot scan through the text quickly, then the content isn’t leaving as much of an impact.

A benefit of infographics is they convey a largely visual story and align with the greater majority’s learning preferences.

To improve your infographic’s readability:

Use attractive colors that adhere to your branding.

Test a variety of layout options to determine which resonates best with your audience.

Develop a basic template to start, and expand once ample A/B testing is performed.

Avoid crafting a lengthy blog post and focus on the most critical information instead.

Ensure you’re creating an appealing infographic, rather than churning out many mediocre infographics for the sake of creating more content.

As evidenced above, there are many notable benefits of infographics and they continue to drive qualified traffic, help a brand be seen as an authority figure, improve SEO efforts, enhance knowledge retention, and more.

They’ve also proven to be a piece of content that inspires audiences more than text-based content alone.

Whether you’re just getting started with developing a simple infographic or you’re a seasoned pro, they are a type of content that belongs in any marketing strategy.

More resources:

Featured Image: KatePilko/Shutterstock

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5 Ways Big Data Analytics Can Help Your Business

More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase.

Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing down anytime soon. With big data and business analytics software projected to reach nearly $200 billion in revenue by 2023, it’s clear that the business world’s decision to bet on data has paid off so far.

So, what’s the catalyst for such rapid adoption in the first place?

After all, not all data is created equal and the need for massive numbers varies from company to company. According to a 2023 big data survey conducted by NewVantage, the top reasons for big data initiatives include decreasing expenses, exploring innovation opportunities and launching new products and services:

Although big data has uncovered new opportunities for businesses to reel in revenue, it’s also created a slew of challenges for marketers.

According to analytics firm SAS, the most common problems presented by big data to marketers are three-fold:

Determining which pieces of data to gather: with so many moving pieces of any business, it’s natural for marketers to find themselves in a situation where they’re drowning in a sea of numbers

Picking between analytics tools and platforms: more data means more tools, which means more picking and choosing on behalf of marketers already saddled with time and budget constraints

Turning data into action: while it’s easier than ever to acquire mounds of data at a moment’s notice, the act of spinning that data into gold is easier said than done

Does that mean that all hope is lost for marketers looking to benefit from big data?

Absolutely not.

After all, data-driven marketing has become the norm of today’s businesses. Rather than trust assumptions or gut feelings, modern marketers are making decisions by the numbers available to them. In fact, spending on data-driven marketing was up over 60% between 2024 and 2024.

1. Better Analytics = Better Design

As noted in the NewVantage survey, some of the greatest value of big data comes in the form of decreased expenses and faster launch of new products and services. This is being played out in the design world, where data is helping machines learn how to create sophisticated branding elements.

Your logo is the anchor of your brand, but getting one created can be a costly and lengthy affair:

Do it yourself, and you risk missing key elements that designers have been trained to understand.

Online platforms like Tailor Brands are eliminating the need for expensive designers and creative teams, getting brands up and running quickly and inexpensively. They’ve discovered how to take a user’s subjective input about their brand, and apply that to the huge amounts of data collected through their user base to provide machine-generate designs in minutes.

The system makes artistic decisions around colors, typefaces and layout based on design best practices and user feedback, essentially providing access to a massive database of design knowledge. Because their system is set up to continuously learn from all user input, they are able to spot design trends and preferences too, continually improving results.

All of this means brands no longer face the expense of working with logo design teams and can get out there and start marketing in record time.

2. Perfectly Timed Content

Speaking of time, marketers today face some major pain points in regard to content. That is, squeezing the most out of each and every piece we publish is much easier said than done.

Fortunately, analytics can play a major role when it comes to timing and content distribution.

Consider how Growbots’ email marketing platform optimizes send times based on engagement and the peak activity of email subscribers based on data from over one million cold campaigns.

The results of their analysis are nothing to scoff at, either. According to Growbots, email delivery optimization has the potential to nearly double the conversion rate of any given campaign.

Collecting data on followers and subscribers ultimately teaches marketers the best window to reach them, time after time.

This same logic can be applied to the world of social media, too. That’s why solutions such as social scheduling tool Sprout Social created its “ViralPost” platform which automatically schedules tweets and posts in conjunction with the online activity of relevant influencers. This sort of scheduling clues us into both the power of data and automation for today’s marketers.

Big data often reminds us of a rather obvious detail of any given marketing strategy: we can’t be everywhere at once. With these tools on deck, however, the task of marketing around the clock actually becomes a reality.

3. Boosting Sales

Given the cost and legwork involved with leveraging big data, there should be a financial incentive for hopping on the bandwagon, right?

Luckily, there is.

Take the world of ecommerce, for example, where a keen attention to analytics could potentially make or break a business. As noted by Dataconomy, big data has huge implications for sales as it applies to…

Optimized pricing: by tracking purchases and trends in real-time, brands can ultimately identify patterns that result in higher profits (something that 30% of businesses fail to do year after year)

Demand: big data analytics can forecast needs for inventory and essentially prevent the need for a business to ever be out of stock

Predicting trends: keeping a close eye on industry data provides opportunities to determine which products are buzzing with consumers and what’s falling flat.

For marketers making digital sales, even the most minor details uncovered via analytics could result in major profits or losses. Again, the information gleaned by big data often represents points that many marketers wouldn’t think twice about until they were aware of where they might be going wrong.

4. Conversion Optimization

Yet the degree to which big data analytics can help accomplish these goals may be less obvious.

Bear in mind that 48% of big data is attributed to customer analytics, meaning that drilling deep to understand customer behavior should be a matter of “when” not “if”.

The rise of big data is a stern reminder for marketers to take a data-driven approach to conversion optimization. With variables such as headline and CTA copy to color scheme and imagery, there’s plenty to consider on any page of your site or store.

The more data you have to assess the behavior of your traffic, the better.

5. Promoting Personalization

 With so much emphasis on metrics in regard to big data, it’s easy to forget the people and relationships behind those same numbers.

The concept of big data creating more personalized experiences may seem like an oxymoron but just take for example how chatbots are being used to boost customer satisfaction.

For example, the more a fashion chatbot for a brand like H&M “talks” to a customer, the more it learns about their preference in terms of products. The bot is then able to come up with personalized product recommendations as a result:

While marketers aren’t expected to rely on robots, they are expected to regularly gather data from customers in pursuit of a more personalized experience.

Even beyond the world of bots, Amazon’s recommendation engine is a prime example of personalized recommendations via data collection. Considering that lack of personalization annoys nearly three-quarters of all consumers, the key is for marketers to deliver relevant recommendations only.

And although personalization is considered a must-do, 39% of marketers note that a “lack of data” is their biggest challenge toward making it happen.

Therefore marketers looking to get closer to their customers should learn more about them sooner rather than later. Through the power of big data analytics, that crucial personal connection is more than possible.

Breaking Down the Benefits of Big Data

10 Ways On How To Optimize Your Gpu

GPU, or Graphics Processing Unit, accelerates the rendering process of the 3D images on the computer screen. The CPU shares the graphical workload of the system with the GPU and improves the picture and video quality.

The capacity and ability of the GPU are getting better in every new build nowadays. But it is not always feasible to get a new one. The reason might be the increasing price factor with every new update. Or it might be that your current graphics card is equally good and it just needs a boost up.

Some hardware or software incompatibility and altered settings might also have slowed down your GPU. Hence, you might want to squeeze every bit of juice possible from it. You can easily apply several optimization methods and hacks to raise your GPU’s capability.

Let’s look at the ways to optimize the GPU and prevent yourself from buying a new one.

You might be a regular heavy-duty gamer or designer or video editor. If so, you have to be on really good terms with your GPU in order to perform your tasks smoothly. Your content can be of excellent quality only if your GPU is exceptional.

Faster Video or Image Rendering.

Run High-end games in earlier GPU builds.

Improve Frame Rates

Decrease graphical load on CPU.

Faster Design and Simulation Results.

Big Data Computation with previous GPU models.

In addition to the gaming requirements, there are several needs or reasons to optimize the GPU of your computer. Let’s see a few of them.

Now that we have shortlisted some reasons for GPU optimization, we can see the ways to maximize our GPU’s performance

Your older GPU might still have got the thing in it to enhance your graphical or computing experience. You just need to tweak some of its settings and force it to give its best to carry out the job.

So, with no further delay, let’s move towards the methods to optimize the GPU to meet your particular needs.

Most of the GPU settings are set to perform by balancing power, picture quality and performance by default. This causes the GPU to sacrifice its full capacity to provide optimum power consumption or provide better texture.

You will have to set your GPU to choose performance over texture and power consumption. You can use the control panel for the respective GPU and change easily change the setting to provide maximum GPU performance to your program. Most of the users have not seen their picture quality drop much but were able to speed up their GPU by a noticeable amount.

Even though the settings are almost the same for NVIDIA or AMD GPU, you may find the way to get to it a bit different for them.

Switch Graphics Card Setting for NVIDIA GPU

Let’s see how you can change the settings to maximum performance for NVIDIA.

Switch Graphics Card Setting for AMD GPU

You can find the process to set the GPU to maximum performance for AMD below.

Run your desired program to see if its performance has improved.

Whenever the resolution of your display is higher, it is asking for additional effort from the GPU to maintain the frame rate. But decreasing the resolution might cause you to sacrifice the image quality.

Hence, you can use the feature of image sharpening provided on your GPU settings that maintain the quality using post-processing tools. You will need to follow these instructions to do this.

Once you have completed the part to reduce resolution, you need to change the settings for NVIDIA and AMD graphics differently. Let’s look at the ways for both of them.

Enable Image Sharpening for NVIDIA

Here is the way to enable Image Sharpening for NVIDIA graphics card.

Enable Image Sharpening for AMD

AMD has numerous features in its settings to tweak for the GPU. We talked about a few of them in the earlier section. Here, we are just going to enable Image Sharpening settings in the following steps.

See if your GPU is working better than before.

Windows have a feature of instructing your GPU on using the optimum amount of power depending on the tasks. It is known as GPU scheduling and it can help optimize your GPU mildly.

Similarly, Variable Rate shading or VRS also improves rendering quality by varying the amount of shading for different portions in the frame. However, VRS works only on selected programs and some computers might not even have the function.

You can go through this process to turn on these functions on your computer.

You will find your GPU functioning slightly better.

DLSS or Deep Learning Super Sampling is used by NVIDIA GPUs to render the images by reducing the resolution and enhancing the quality by the help of AI. This is similar to the tweak we mentioned earlier but is automatic and better. FSR or FidelityFX Super Resolution is a similar technique used by AMD.

The shortcoming of this technology is that not all programs support it. Furthermore, the feature is available only in newer GPUs. Let’s see how to enable DLSS in the NVIDIA GPU.

You will find the program run much better after turning this feature on.

MSI Afterburner is a free tool which you can use for any computer and monitor the functioning of your hardware. It also provides you the feature to change power settings to your GPU.

The graphics card of our computer can handle more power and more speed than that provided by default. If we can give more power to the GPU, it can work much better as well. Yes, it is risky to play with these settings but MSI Afterburner only lets you increase the value to the point your hardware can actually handle.

Let’s change these settings and optimize your GPU.

Run your respective program and see if it did the trick.

Overclocking the GPU is one of the most used features by experienced gamer. Overclocking increases the clock speed of your GPU to run it faster.

When you overclock your GPU, it runs faster than the designed speed and its performance improves much more. You can overclock the GPU by using the MSI Afterburner application as well.

Let’s look at the way to do it.

If the function to reduce the Core Voltage is enabled, you can decrease it slightly and undervolt your GPU. Overclocking the GPU will raise its temperature and the speed will decrease dramatically after crossing a threshold temperature.

Hence, undervolting will help you keep the temperature in check and maintain the GPU speed.

Check whether your program or game is working better than before.

Most of the games and programs utilize DirectX that provides a domain to optimize the frame rate and improve the GPU performance. Normally, Windows provides the DirectX update from the Windows Update feature automatically.

However, if your system has not updated DirectX in a while, then you can update it manually by following ways.

See if the performance of the GPU has improved.

If you are an avid gamer and just want your GPU to help the game run smoothly, you can play with some specific settings inside the game. Every game has settings provided to change its graphical settings such as resolution, frame rate, image quality, etc.

You can decrease the texture, anti aliasing settings as well as disable tessellation to slightly reduce the visual quality while improving the frame rate and performance. These settings are specific to games and you may find them in varying names in different games.

Furthermore, some games nowadays have a feature called DRS or Dynamic Resolution Scaling which works similar to VRS but is game specific. It optimizes the visual quality and frame rate by varying with different elements present on the display. You can enable this feature and see how it changes your experience.

Similarly, if you prefer playing your game or running your program in windowed mode, then it is taking a toll on your GPU. In the windowed view, the GPU has to render the game as well as your desktop background. Hence, playing the game in full screen mode will definitely do the trick.

As we mentioned earlier, GPU speed drops a lot after it reaches a temperature limit respective of your system. Hence, if you can reduce the heat or maintain the temperature limit, you can enhance the GPU’s performance very much.

There are several ways to decrease the heating of your GPU. The first thing you can do is clean your system and remove any accumulated dust from over the GPU and motherboard. Dust can increase the heat to your system significantly while your GPU might have taken the toll due to it. 

Similarly, you can use a cooling pad for a laptop or provide proper air flow to the GPU in your desktop by using casing fans.

Furthermore, it is better to use your laptop by connecting to the power supply instead of running it with battery during heavy gaming. The battery heats very fast, hence increasing the GPU and CPU temperature.

You can also change the power plan of your system to High Performance during heavy-duty work. It makes the CPU take some load as well, improving the performance of the system as a whole.

You should always keep your GPU drivers up to date. The manufacturer sends several fixes and provides bug removal and sometimes, even optimization settings in the update.

Please go through the steps below to find the way to update your drivers.

After applying these solutions, you must have optimized your GPU performance by at least 6 percent.

7 Benefits Of Data Science That Can Benefit Your Business

Data Science has revolutionized business growth over the past decade. Amazingly, it now has become possible to segregate and structure specific predictive data to extract useful insights for your business. You can even use these insights in other areas like sales and marketing to increase your business’s revenue. 

However, this is not where the effective use of data ends! There are many benefits of data science and reasons why you shouldn’t ignore its use in your business. 

Let’s have a look… 

Improves Business Predictions

A proven

data science company

can put your data to work for your business using predictive analysis and structuring your data. The data science services they provide use cutting-edge technology such as machine learning and artificial intelligence (AI) to help analyze your company’s data layout and make future decisions that will work in your favor. 

When utilized to its full potential, predictive data allows you to make better business decisions!

Business Intelligence

Data scientists can collaborate with RPA professionals to identify various data science services in their business. They can then develop automated dashboards that search all of this data in real-time in an integrated way. 

This intelligence will allow your company’s managers to make faster and more accurate decisions.

Helps in Sales & Marketing

Data-driven marketing is an all-encompassing term these days. It is because only with data can you offer solutions, communications, and products that meet customer expectations.

If you work with a data science company, they will use a combination of data from multiple sources and provide more precise insights for your teams. Imagine obtaining the complete customer journey map, including all touchpoints of your customers with your brand. Data science services make this imagination a reality!

Increases Information Security

Data science has many benefits, including its ability to be implemented in the field of data security. Needless to say, there are many possibilities in this area. Professional data scientists can help you keep your customers safe by creating fraud prevention systems. 

Additionally, they can also analyze recurring patterns of behavior in company systems to find architectural flaws.

Complex Data Interpretation

Data Science can be a great tool to combine different data sources to understand the market and business better. You can combine data from both “physical” and “virtual sources depending on which tools to use for data collection. 

This allows you to visualize the market better.

Helps in Making Decisions

One of the major benefits of working with a data science company is its proven ability to help your business make informed decisions based on structured predictive data analysis. They can create tools that allow them to view data in real-time, producing results and allowing more agility for business leaders. 

This can be done by using dashboards or projections made possible by a data scientist’s data treatment.

Automating Recruitment Processes

Data Science is a key reason for the introduction of automation to many industries. It has eliminated repetitive and mundane jobs. Resume screening is one such job. Companies deal with thousands of resumes every day. Many companies can receive thousands of resumes to fill a job. Businesses use data science to make sense of all these resumes and find the right candidate. Image recognition, which uses data science technology to convert visual information from resumes into digital format, is an apt example of a data science services application. 

The data is then processed using different analytical algorithms such as classification and clustering to find the best candidate for the job. Businesses also analyze the potential candidates for the job and look at the trends. This allows them to reach out to potential candidates and provides an in-depth view of the job-seeker marketplace.

Final Word

Working with a data science company can be a go-to solution for your business to help it become more efficient in this digital age. We hope you’ve gathered useful insights from this article to apply in your business. 

10 Warning Signs You’re Creating Irrelevant Content

Along with the concept that “content is king,” came an extremely flooded landscape. A harmful misconception was born that the sheer amount of content being produced is key.

Thinking about the recent algorithm updates that we’ve seen, it’s clear that Google is trying to tell us something – to choose quality over quantity.

I’d argue that content actually isn’t king anymore. Quality is.

By this, I mean that having fewer extremely valuable content assets is much better than having an abundance of low-quality assets.

As content marketers, we must focus on offering readers value in everything that we write and publish. Sometimes this means recognizing when you’re creating irrelevant content.

Here are 10 warning signs that it’s time to revamp your content strategy.

1. Organic Traffic Is Minimal

It may go without saying that if no one is searching around the topic that you’re writing about, the chances of it driving significant traffic are slim to none.

In order to create valuable and relevant content, you need to know what information your audience is searching for.

Spend time getting to know your audience(s) – what their daily roles and responsibilities are like, the challenges they are facing, how they find information and consume content, and their business needs.

This will give you plenty of insights and, ultimately, help guide your keyword research.

2. Keyword Research Isn’t a Part of Your Process

Building an editorial calendar that will drive organic visibility is nearly impossible without having a clear understanding of:

The queries being searched for.

Topics being discussed within the industry.

The questions people are asking online.

Using keyword research to guide your content development efforts will ensure that you’re writing about terms or topics that are being searched for, that you have a chance of ranking for, and help you reach the right audience.

3. Content Is Being Found, but Not Read

By looking at metrics like bounce rate and time on page, you can get a solid feel for how engaged readers are with your content.

If you’re seeing high bounce rate and low time on page, this indicates that users aren’t finding the content especially valuable, or it doesn’t provide the information they need.

Typically, this problem can usually be traced back to different search intent; however, it could also have to do with the readability or format of content.

4. The Wrong Keywords Are Being Targeted

Search intent is something that content marketers should always keep in mind.

Remember, just because a term is highly searched for, does not mean that it is relevant to the information you are providing or your business objectives.

One of my favorite examples of this was a client who wanted to rank for the term “AIM.”

To them, this term meant “artificial intelligence marketing.” To Google, this acronym meant a variety of things including American Imaging Management, AOL Instant Messenger, Automatic Identification and Mobility, and more.

Note that none of this included artificial intelligence marketing related content. For this reason, we chose to go with a longer tail term (“AI marketing”) that was better aligned with their business objectives.

As part of the keyword research process, before you start drafting content, make sure that you’re familiar with what’s ranking in the top search results around the phrase at hand.

What information does Google think is most valuable to display to searchers? Can you create an asset that aligns with what’s ranking and your business objectives?

5. You Aren’t on Top of the Latest

Coming up with new ideas and topics to write about is a constant challenge for content marketers, especially when you’ve been writing on a website for a couple of years.

This is one of the many reasons why it’s absolutely essential that you’re staying on top of the latest news and trends within the industry.

Simple tasks like subscribing to key publications, setting up Google Alerts around your keyword set, reading Google News stories, and participating in forums will help with this. But, I also suggest getting involved in industry events and reaching out for insights and feedback from SMEs and customers.

Doing so will help you better understand your audience, come up with timely and relevant content topics, know the most recent trends, challenges, and needs, and even keep an eye on competitive activity.

6. Traffic Is Declining

If you’re noticing particular assets (that were once performing well) have experienced a decline in traffic, there are likely some really great refresh opportunities ahead.

Start digging into those assets and looking for ways to make them relevant again.

Consider the following questions:

Did the asset lose visibility around any valuable terms?

What’s showing up in search results for those keywords?

Did those search results shift at all? Is the search intent aligned with your asset?

How can you update the asset to make it more aligned with top search results?

Could certain statistics or information be updated to make the asset more relevant?

Not only will this type of analysis lead to some quick traffic and keyword wins, but it will also help offer readers the most recent and valuable information.

7. The Content Experience Is Inconsistent

The overall experience of your content can certainly impact its performance. For example, bounce rate, time on page and other key engagement metrics will suffer.

It’s important to offer a consistent experience across different types of content including blog posts, landing pages, strategic resources, and even social media channels.

When a user jumps from one blog post to another, they shouldn’t feel like the content belongs to separate brands. Although different authors will likely write the content, simple consistencies can make all the difference.

Consider the following elements:

Top navigation

Overall design

Logo usage

Format style/headings

Tone and personality

Topics that align with your identity

Image style and alignment

Font colors and styles

Call-to-actions

Bottom navigation

8. Engagement Is Lacking

Social media shares and engagement can also be a good indicator of how relevant your content is.

If your content is receiving very minimal shares on social media, start looking into what content is performing best on your site and competitive sites.

BuzzSumo can be a really great tool for this since it allows you to look at content that is driving the most social media shares around a particular topic.

9. You’re Always Promoting Something

The good old 80/20 rule. While there’s no secret sauce to engaging your audience through content, the 80/20 rule is a good foundation.

The rule suggests that 80% of your content should be informational and educational, while only 20% of content should promote your offerings.

If you’re constantly promoting or pitching your products or services in content, there’s a good chance that you’re losing valuable readers.

Instead of creating content that is basically a datasheet or list of product features, focus on solving your audiences’ challenges.

You will not only gain trust and build thought leadership, but you can also avoid annoying readers with irrelevant and promotional content.

10. There’s Nothing Unique

On the other hand, if you’re simply sharing something that has been published elsewhere already, you’re only contributing to the current content flood and not offering much value to readers.

Even when writing about something that received a lot of attention online recently, try offering a new take, look to share unique findings, or provide evidence backing it.

Are there case studies on how the strategy actually helps businesses? Are there specific examples of how it’s been successful in the past? What noteworthy results have you seen?

Overall, it’s important that you’re not only writing at a high level but diving into concepts and providing evidence to back up your points.

What’s Next?

To recap, the majority of these warning signs can be resolved by simply knowing your audience and putting them first in everything that you write.

Yes, it requires doing your homework. And, there’s certainly no definitive end for this research. But, the payoff is real.

By knowing the information that your audience is looking for, you can provide even more valuable and relevant information that will give your content the momentum it needs.

More Resources:

Image Credits

10 Remarkable Projects Of Bjarke Ingels (Big)

© Photo by Karl Nordlund

Learn parametric design and computational tools from the pioneers of the industry at the PAACADEMY:

Who is Bjarke Ingels?

Bjarke Ingels, as a trendsetter in architecture, delivers vibrant playful settings as the essential but neglected part of the human experience in built environments. He believes in the idea of information-driven design as the driving force for his design process, based on careful analysis of numerous criteria such as local culture and climate, everchanging patterns of contemporary life, and the ebbs and flows of the global economy.

Born in October 1974, in Copenhagen, Denmark, he began studying architecture at the Royal Danish Academy of Fine Arts in 1993 to pursue his childhood passion for cartoons and develop his drawing skills. However, he became interested in architecture while studying it and he decided to pursue the career. The influential Danish architect obtained his architecture diploma in 1999 and created BIG – Bjarke Ingels Group in 2005. Currently, his office is established in megacities such as Copenhagen, New York, London, Barcelona, and Shenzhen.

TIME Magazine named Bjarke Ingels one of the 100 Most Influential People in the world in 2024. He has collaborated on various projects worldwide, many of which have a theoretical perspective and an interest in cutting-edge theories about current society and lifestyles. He mainly pursues integrating sustainability into buildings in a playful sensible manner. Accordingly, his firm was named the best architecture firm in New York City by Architizer.

In this article, we will be providing the ten most notable projects of Bjarke Ingels and his team that immersion in them is inevitable.

1. CopenHill Energy Plant – Copenhagen, Denmark

© Photo by Dragoer Luftfoto

Building Type: Industrial Architecture

CopenHill, also known as Amager Bakke, embraces hedonistic sustainability to match Copenhagen’s objective of becoming the world’s first carbon-neutral city by 2025. The building is a novel type of waste-to-energy plant that caters to an urban recreation center by a ski slope, hiking route, and climbing wall. Additionally, it functions as an environmental education center, transforming social infrastructure into a landmark. CopenHill exploits the latest waste treatment and energy production technologies to replace the 50-year-old waste-to-energy facility.

Meanwhile, the 10,000m2 green roof rewilds a biodiverse environment while absorbing heat, eliminating air particles, and reducing stormwater runoff in an 85m high park’s challenging micro-climate. The Whirring furnaces, steam, and turbines beneath the slopes can provide enough clean energy to power 150,000 homes.

You can watch the CopenHill episode of Uncoverd.

2. VIΛ 57 West – NewYork, United States

© Photo by Nic Lehoux

Building Type: Mixed Use Architecture, Housing

VIΛ 57 West, which introduces a new typology to New York City, is a high-rise residential building with a gorgeous 22 000-square-foot garden at its heart. The central green courtyard is modeled like a traditional Copenhagen ‘urban oasis,’ fluctuating from a gloomy forest in the east to a sunlit meadow in the west. While the building looks like a hyperbolic paraboloid or a warped pyramid from the west, the east, the Courtscraper appears to be a slender spire. Moreover, the building provides an unobstructed view of the Hudson River Park and the shoreline.

VIΛ 57 West was named “the Best Tall Building in the Americas” by the Council on Tall Buildings and Urban Habitat (CTBUH), and it received the Tall Buildings Award in 2024.

Read more about VIΛ 57 West by BIG.

3. Denmark Pavilion – Shanghai Expo, China

© Photo by Iwan Baan

Building Type: Monumental

The Denmark Pavilion, as a showcase for Danish virtues of landscape and culture, is a large circular exhibition loop with a massive pool of freshwater from Copenhagen’s harbor that sits in the heart of the pavilion. The pavilion is a monolithic building of continuous white painted steel with heat-reflecting properties. Therefore, it keeps the building cool throughout the hot Shanghai summers. The roof contains a light blue surfacing texture similar to Danish cycle routes. The inside of the building has a soft epoxy floor with a blue cycle path in which visitors can ride bikes.

4. VM Houses – Copenhagen, Denmark

© Photo by Maria Gonzalez

Building Type: Residential Apartments

VM Houses are a pair of residential buildings shaped like the letters V and M. The blocks are arranged to provide daylight, privacy, and diagonal views to the vast surrounding fields. While a sloping roof from east to west completes the V structure, the M volume is capped by a flat roof stepped at four points, decreasing from eleven to five stories. The north and south facades contribute to the panoramic views by their double-height extensive glazing. This project reinterpreted the typology of the Unite d’ Habitation of Le Corbusier to design the short central corridors which get light from both ends. Additionally, the passages display their vivid hues towards the outer part of the building’s facade composition.

The architect has received the Forum AID Award for VM Houses.

Learn more about parametric and computational design from pioneers at the CD NEXT conference series:

5. Mountain Housing – Copenhagen, Denmark

© Photo by Maria Gonzalez

Building Type: Residential Buildings

The mountain is the 2nd generation of the VM Houses, with the same client, size, and location. Bjarke divides the project into two parts: parking and housing spaces. Indeed, the parking area serves as the foundation for terraced housing, as a symbiotic merged function to the housing block. The Mountain Dwellings resemble a suburban neighborhood with roof gardens facing the sun and flowing over a 10–story building. A massive watering system on the structure keeps the roof gardens afloat. A glass façade with sliding doors providing light and fresh air separates the flat from the garden.

The project has won numerous honors, including the World Architecture Festival Housing Award, the Forum Aid Award, and the MIPIM Residential Development Award.

6. Lego House – Billund, Denmark

© Photo by Kim Christensen

Building Type: Museum and Exhibition

Bjarke designs the Lego House as the architectural scale of classic LEGO brick. He intended to build a massive exhibition space that encapsulates the culture and values at the heart of all LEGO experiences. Besides being an architectural monument, the area caters as an experience hub to LEGO enthusiasts of all ages. The project contributes significantly to making Billund city the Capital for children.

Equally important, Lego House serves as an urban space as well. The project is located strategically in the middle of Billund, enabling citizens to shortcut their path through the building. Framed by 21 overlapping blocks, the LEGO square is set like individual structures and illuminated through the cracks and spaces between the volumes.

7. MÉCA – Bordeaux, France

© Photo by Laurian Ghinitoiu

Building Type: Cultural Center

8. 79&Park – Stockholm, Sweden

© Photo by Laurian Ghinitoiu

Building Type: Residential Apartments

The foliage-covered terraced apartment complex, 79 & Park, caters to the breathtaking views of the nearby park and port. The building adapts to the context by adjusting the northwest and southeast corners to the heights of the immediate neighbors. Meanwhile, the shift in the building’s southwest points to the lowest profile provides the central courtyard plenty of sunlight while transforming the building into a public platform with a 270-degree view of park scape. These building adjustments offer an organic expression that fits the surrounding landscape and enables prefabricated modules to complete the building topography affordably.

Read more about 79&Park by Bjarke Ingels Group.

9. Musée Atelier Audemars Piguet – Jura-Nord vaudois, VD, Switzerland

© Photo by Iwan Baan

Building Type: Museum

In 2014, Bjarke Ingels Group won an architectural competition organized by Audemars Piguet to enhance its historic buildings. A modern spiral-shaped glass pavilion was designed to strengthen the company’s oldest building, established in 1875 by Jules Louis Audemars and Edward Auguste Piguet. The architecture of the building intends to represent the combination of tradition and forward-thinking at the heart of Audemars Piguet’s manufacturing. The pavilion rises smoothly on structural curving glass walls that support the steel roof. Additionally, the green roof contributes to the temperature regulation while absorbing water.

The interior layout is a continuous linear flow with a well-crafted spatial narration. The floors follow various slants to conform to the natural gradient of the land. An interlude, a mechanical sculpture, or an artistically designed decorative item introduces each chapter’s unique design language.

10. Panda House – Copenhagen, Denmark

© Photo by Rasmus Hjortshoj

Building Type: Zoo

The Copenhagen zoo is designed to resemble the panda’s natural habitat and provide a tranquil living environment for one of the world’s most endangered creatures. As part of one of the oldest zoos in Europe, Panda House provides a pleasant indoor-outdoor environment for the two pandas who arrived from Chengdu, China. The circular habitat is divided into two different regions that resemble a yin and yang symbol, creating the most organic and open setting possible for the giant pandas’ lives and relationships. An undulating landscape arises by elevating the ground at both sides of the yin and yang symbol, allowing direct views into the pandas’ habitat. The rich landscape is at eye level in every room, giving an intimate encounter with wildlife and nature on both sides. However, both pandas and visitors are hardly aware of the separation.

Final words

The article showcased the ten most significant projects of Bjarke Ingels Group that you must take a closer look at. The demonstrated projects highlighted Bjarke’s impactful thought during the design process. Most of his work is noted for combining futuristic architectural principles with a sense of playful experiences. The architect’s captivating attitude has made him a much-desired icon in the realm of architecture and beyond. So, which one of his projects inspires you the most?

The development of intelligence, sustainability, communication, and architecture to form the future world we want to inhabit can be seen in his recent book, Formgiving (An Architectural Future History).

Keep up with the most mesmerizing works of pioneering architects by checking our website continuously. You can also find the 10 Noteworthy Works Of Zaha Hadid (ZHA).

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