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This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?
Why is SEO growing in importance the way it is?
These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.1. Organic Search is Most Often the Primary Source of Website Traffic
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.
Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.
But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.
Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.
YouTube is the second biggest search engine and over 2 billion people access it at least once a month.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.2. SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority regarding search engines like Google.
In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
But establishing that authority will do more for a brand than most, if not all, other digital optimizations.
The problem is, it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over time.
Following Google’s E-A-T guidelines is critical to ensure successful results.
Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.3. SEO is the Best Way to Understand the Voice of the Consumer
From understanding macro market shifts to understanding consumer intent in granular detail, SEO tells us what customers want and need.
SEO data and formats – spoken or word – gives us clear signals of intent and user behavior.
It does this in many ways:4. Good SEO Also Means a Better User Experience
User experience has become every marketer’s number one priority. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
A clear example of building a solid user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages).
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.5. Local SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific neighborhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.
SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as regional listings relevant to the location and business sector a brand belongs to.
To promote engagement locally, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.
There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.
I recommend following the local SEO tips on SEJ here.6. SEO Impacts the Buying Cycle
Research is becoming a critical element of SEO, and the importance of real-time research is growing.
Using SEO tactics to relay your messaging for good deals, ground-breaking products and services, and the importance and dependability of what you offer customers will be a game-changer.
It will also undoubtedly positively impact the buying cycle when done right.
Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.7. SEO is Constantly Improving and Best Practices are Always Being Updated
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties. Still, if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.
Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.
We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be tough to come back.
SEO pros help to ensure that is avoided.8. Understanding SEO Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.
But staying on top of SEO includes being in the loop for the major changes taking place for search.
Knowing the environment of the web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.9. SEO is Relatively Cheap and Very Cost-Effective
Sure, it costs money. But all the best things do, right?
SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.
This isn’t a marketing cost; this is an actual business investment.
Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.10. SEO is PR
SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile.
People search for news and related items, and having a good SEO and PR strategy means your brand will be seen.
Having a good user experience on your website means your messages will be heard, and your products or service sell.
SEO is no longer a siloed channel, so integrating with content and PR helps with brand reach and awareness alongside other results.11. It’s a Long-Term Strategy
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely.
But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market.12. It’s Quantifiable
SEO is quantifiable.
While SEO doesn’t offer the same easy-to-calculate ROI as paid search, you can measure almost anything with proper tracking and analytics.
The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions.
Still, it is worth understanding how specific actions are supposed to affect performance and growth, and hopefully, they do.
Any good SEO will aim at those improvements, so connecting the dots should not be a challenge.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company being paid to execute on its behalf.
There’s no better way to show the success of SEO, either. But, of course, we all know the data never lies.13. SEO Brings New Opportunities to Light
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands not just to be discovered but to shine.
Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that its stakeholders have for it: becoming a stakeholder.
The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.
New opportunities with SEO today can come in many ways – from giving content, digital and social opportunities to helping with sales, product, and customer service strategies.
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.
What’s this mean?
If you’re not on Page 1, you need to be.
There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.15. SEO is Always Going to Be Here
Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that.
According to chúng tôi next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2023 to $55.7 billion in 2025.
New, organic search opportunities will always arise.Conclusion
The role of SEO has expanded significantly over the last few years.
In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts.
SEO has its challenges, but the opportunities it brings help future-proof success for any type of business and are critical to a brand’s web presence now and in the future.
All screenshots taken by author, July 2023
You're reading 15 Reasons Why Your Business Absolutely Needs Seo
For most of us, one of the first things we do when optimizing a site is to perform keyword research.
Millions of pixels and column inches have been spent outlining various different keyword strategies.
SEO professionals spend millions of dollars each year to track keyword rankings, much to Google’s chagrin.The Evolving Search Query
The real estate in organic search is shrinking.
There have been countless articles written around this phenomenon, but all you have to do to see this for yourself is to Google a few high-volume terms.
I urge you to go to Google and type in any competitive term.
Most likely, you won’t see any organic results above the fold of the SERP page.
I don’t believe that Google and the other major search engines are going to stop providing this type of traffic – but the way we will need to capture this traffic is changing very quickly.
This is partially because Google wants to keep the traffic for itself, and partially because search queries are continually evolving and becoming more sophisticated.
Increasingly, people are using more sophisticated queries to find out what they want.
Back in 2012, Google said that 16%-20% of the searches that occur every day have never been searched before.
I suspect that number is even higher today.
And people are searching more.
The number of searches on Google grows roughly 10% every year.
So let’s recap thus far.
People aren’t searching the same way they did in the past – searches are more complex.
There are more searches occurring every year.
The answer is complicated, but it starts with reducing our focus on optimizing for keywords and moving to focus on topics.What Are Topics?
Topics are just what they sound like – the aggregate content relating to the material around a specific subject.
Topics do not encapsulate an entire search journey as keywords do.
When we think of keywords, typically we are focusing on individual searches.
The perceived path is brief.
Most search marketers know that the above scenario is rarely how any conversion is achieved.
For years, we’ve been mapping the paths of users, trying to understand the path they are taking and keywords they are searching.
The holy grail is an attribution model that strings a user’s entire behavior pattern together, complete with keyword data.
Oh, and this “holy grail” attribution must have the ability to aggregate all of this data together and provide meaningful, actionable insights.
We aren’t there yet, and we may never be.Why Focus on Topics?
As we’ve discussed, the customer journey that includes search has changed.
Consumers are looking for more information.
Google is trying to keep those folks within its own walled garden.
But if your company appears in most informational queries around a specific topic, you gain a perceived authority in the consumer’s mind – even if that information is wedged in a Google Knowledge Box.
Every product and service is different.
But if your customers are either looking for information about your niche – or if they are looking for the best product or service (you vs. your competitors), focusing SEO efforts around topics is a great way to break through the clutter.How Do You Target Topics?
You won’t be able to dominate any topic with merely your own website.
Google’s made it pretty clear that they don’t want a bunch of results from the same website on any individual query – also known as domain diversity.
Sure, you can have a presence on multiple related queries with your own site – but that probably won’t be enough in most cases.
This is where you need to put your public relations (or link building) hat on and find the informational sites that are dominating the topics (in most verticals they are there, I promise).
You need to get mentions of your products and services on these “influencer” websites.
If you’ve been doing SEO for very long, you can come up with a number of ways to insert yourself into a topic simply by analyzing the SERPs around that topic and figuring out how to get there – as many times as possible.I’m Not Saying Keywords Aren’t Important
Keywords are important.
Rankings are important.
Recently I was reminded how important top tier keywords are.
We have a client that has two websites for various reasons that aren’t important for this illustration.
One site is new, the other is a legacy site.
The websites compete for terms. One of the sites is older and ranks for several “money” terms – in other words, the top terms in the vertical.
This is directly related to the fact that the older site is ranking for specific keywords that convert very well for its vertical.
We’re still in early days, and eventually, we’ll get the new site to rank for those key terms – we definitely haven’t given up on a keyword focus.
But I know that eventually if we can dominate the overall topic like I think we can, we’ll have traffic and lead diversity that is greater than the sum of its parts.
In other words, if we can win on both target keywords and target topics, we’ll have the best of both worlds and won’t need to worry so much when Google makes an algorithm change that blows our keyword rankings out of the water.In Conclusion
Work on diversifying your focus with more emphasis on topics over keywords.
You’ll find, as I have, when you broaden your focus to the topic, you create better content.
You actually end up ranking well for the keywords as well, and the results last longer.
Google wants expertise, authority, and trust from websites.
If you can dominate a topic, you’ll create all three of those attributes in spades.
Featured Image: Created by author, August 2023
If you recently noticed that your MacBook or iMac takes longer to start up, or frequently gets that annoying rainbow loading wheel, then your Mac could be running slower than it should be.
Should you care? Of course! A slow computer not only wastes your time, it is also bad for your health.
“So why is my Mac running so slow?” you may be wondering.
I’ve covered 26 possible reasons in this infographic. Each cause is either backed up by industry research, or based on my personal conversations with geeks in Apple Genius Bars.
1. Uptime Too Long
Two years ago, my mid-2012 MacBook Pro was so slow I couldn’t turn it on (“black screen”). I had to line up at the Apple Genius Bar on Chestnut Street in San Francisco. After handing over the machine to a support geek, the Apple Genius returned it to me ten minutes later with the screen on.
The reason: I hadn’t shut down my Mac for a few weeks! I was too lazy. Every time I finished working, I simply closed the Mac, putting it in sleep mode. This is not good. The truth is even though your Mac is sleeping, the hard drive is still running. While running, processes build up, causing your Mac to slow down, overheat, or even freeze as I experienced.
Lesson learned: shutdown or restart your Mac on a regular basis to clear out defunct processes.
2. Too Many Login Items at Startup
Login items are applications and services that launch automatically every time you start up your Mac. CNET claims that having overloaded login or startup items can both have detrimental effects on boot time.
3. Too Many Applications Open At Once
You open a web browser, play Spotify in the background, and launch a few other applications so you can get your work done. Chances are, your Mac starts to respond slowly.
Why? According to Lou Hattersley, former Editor of MacWorld, if you have multiple programs running, you may find memory (RAM) and CPU space being devoted to applications other than the one you want. When too many applications are competing to use your system resources, your Mac will run slowly.
4. Files and Folders Stored On the Desktop
Fact: an overused Desktop can seriously slow down your Mac! Plus, a cluttered Desktop can make you feel disorganized.
However, for those users who process visually, using an Alias (or shortcut) on your Desktop gives you the icon without the system demands of that file or folder.
5. Too Many Widgets on Dashboard
Mac Dashboard serves as a secondary Desktop for hosting widgets — simple applications that allow you quick access, such as a calculator or weather forecast that you use daily.
But having too many widgets can slow down your computer as well. Just as running multiple applications does, widgets on your Dashboard can take up quite a bit of RAM (source: AppStorm). Try to remove widgets that you don’t often use.
6. Lack of Memory (RAM)
7. Underpowered Processor
A faster processor or one with more processing cores doesn’t always mean better performance. You may need a more powerful processor. Apple doesn’t always allow you to choose the processing power you want. If you use your Mac for heavy tasks, like encoding videos or dealing with 3D modeling, then a less powerful processor can certainly contribute to a lag in Mac’s performance.
8. Failing Hard Disk Drive (HDD) or Solid State Drive (SSD)
A hard drive failure not only endangers the data you’ve stored on the Mac, it also makes your computer sluggish — or even worse, it won’t work at all. According to Topher Kessler from CNET, if your Mac regularly slows down or crashes, your drive may be on its way out.
Also, this Apple discussion reveals that if there are bad or failing sectors on the drive, which can substantially slow down read speeds.
If you regularly use your Mac for gaming, you may find the overall experience a bit choppy. This is probably because your Mac is equipped with an older GPU (Graphics Processing Unit). PCAdvisor suggests that you consider installing a new, faster GPU.
10. Limited Storage Space
You may have stored many huge video files, along with thousands of photos and music tracks on your Mac computer — many of those can be duplicate and similar files (that’s why I recommend Gemini 2 to clean the duplicates). Nothing slows a Mac more than having too much on a hard drive, according to iMore.
11. Migration between PowerPC and Intel
As a Mac fan, you probably know there are two kinds of Macs based on microprocessors: PowerPC and Intel. Since 2006, all Macs have been built on Intel cores. If you used an older Mac and decided to migrate data from a different mac CPU type, e.g. from PowerPC to Intel or vice versa, and it was done improperly, the result might be a slow Mac. (Credit to Abraham Brody, a Mac tech support geek.)
12. Web Browsers Full of Junk Files
Every day you use a web browser (e.g. Safari, Chrome, FireFox), you generate junk files such as caches, history, plugins, extensions, etc. With the passage of time, these files can take up a lot of storage space as well as impact the speed of your web browsing.
For example: by cleaning the junk files (together with other two simple tricks), Wall Street Journal columnist – Joanna Stern was able to make her 1.5-year-old MacBook Air run like new.
13. Slow Internet Connection
Sometimes when your web browser is slow to load the pages you want to view, you may blame your Mac. But most of the time you’d be wrong. More often, it’s simply that the Internet connection is too slow.
There’s a variety of reasons why you may be experiencing slow internet speeds. It could be an older router, weak wifi signal, too many other devices connected, etc.
Yes, the OS X operating system is more secure than Windows. But hey, it can get viruses as well. According to ComputerHope, as Apple Macintosh computers gain market share and are used by more people, viruses are becoming more common than they used to be.
Despite Apple OS X having an anti-malware system built in, known as File Quarantine, many attacks have happened — as noted in this Mac user report and this CNN news.
15. Illegal or Unused Third-party Software
There is a lot of bad software out there. If you download applications with unverified developers, or from non-authorized sites, chances are these applications can make your Mac slower by unnecessarily hogging the CPU or RAM.
Also, according to Apple, peer-to-peer file sharing and torrent software can turn your machine into a software server, which will slow down your internet connection.
16. Time Machine Backup in Process
The Time Machine backup is usually a long procedure, especially when it’s first set up. Many users report it could take hours. See this Apple support article for what to do when the backup takes ages.
During the backup process, if you run many other tasks such as an anti-virus scan, or open CPU-heavy applications, your Mac can become bogged down to the point where you can’t use it.
17. Improper iTunes Installation or Setting
This has happened to me before. Every time I connected my iPhone or iPad to my Mac, it started to freeze. It turned out that I’d enabled auto-sync in the iTunes settings. Once I disabled it, the hang-up disappeared.
Besides improper settings, a bad iTunes install — or one that isn’t properly updated for the system — may cause a slowdown as well. Learn more from this Apple support discussion.
Looking for a better alternative to iTunes? Go get AnyTrans (review here).
18. iCloud Sync
Similar to iTunes, Apple iCloud syncing can also decelerate performance. It can also cause several other linked services (email, Photos, FindMyiPhone, etc.) to run slowly. See this example as reported by Parmy Olson from Forbes.
19. Apple Mail Crash
Not long ago, Apple reminded users that Mac Mail might unexpectedly quit when displaying a message that is malformed or damaged. I suffered from this twice: once was right after an OS X upgrade, and the second was after I added a few more mailboxes. In both cases, my Mac seriously hung.
Jonny Evans explains how to rebuild and reindex mailboxes step-by-step in a ComputerWorld post.
Every year or so Apple releases a new macOS version (to date, it’s 10.13 High Sierra), and Apple now makes it totally free. One of the reasons why Apple encourages users to upgrade is that the new system tends to run faster overall, though it’s not always the case.
El Capitan features speed improvements from 4x faster PDF rendering to 1.4x faster application launching, according to 9to5mac news. That means if your Mac is running a lower-end OS X, it’s probably not as fast as it could be.
21. Corrupted or Wrong Firmware
Tom Nelson, a Mac expert, says that Apple supplies firmware updates from time to time, and although very few people have any trouble after installing them, problems do crop up now and then.
22. Permission Conflicts or Damage
If the permissions on your Macintosh hard drive are damaged, everything could slow down along with unusual behavior. This kind of problem occurs more often on old PowerPC Macs. To repair such permission errors, use Disk Utility. Learn more from this post, written by Randy Singer.
23. Spotlight Indexing Issues
Spotlight is a great feature that enables you to quickly find and access files in the system. However, every time it indexes data, it can slow down your Mac. The impact is more obvious if your Mac is booted with an HDD than a SSD.
Mac users also report issues with Spotlight indexing forever. Most likely this is due to indexing file corruption. You’ll probably need to rebuild the index. Topher Kessler outlines how to determine when the index needs to be rebuilt.
24. Broken Preferences Files
Preferences files are important because they affect every application you use, as they store the rules that tell each app how it should work. The files are located in the “Library” folder (~/Library/Preferences/).
Based on Melissa Holt’s observation, one common cause for unusual behavior on the Mac is a corrupt preference file, especially if the symptom encountered is a program that won’t open, or one that crashes frequently.
25. Loaded Notifications
Using the Notification Center is a great way to keep yourself on top of everything. But if you have too many notifications enabled, it can also slow your Mac down quite a bit. (source: Apple discussion)
26. Unused System Preference Panes
Any System Preference Panes you no longer use can take up valuable CPU, memory, and disk space, thus taxing your system resources. You can speed up your Mac slightly by removing those unused items. Follow this LifeWire article for a quick guide.
What’s The Story of Your Mac?
I spent part of 2008 taking polite shots at PC foibles like Microsoft’s halfhearted Games for Windows initiative, the functionality and game support travesties that plagued Vista for the better part of 2007 into 2008, PC gaming’s dwindling stable of A-list exclusives, and the short-term-gains mentality that’s increasingly dropping eggs in low-risk baskets labeled “World of Warcraft” and “The Sims.”
So here’s my last minute about-face defending the PC as a viable games platform, and a friendly rejoinder to Techradar’s “12 reasons console gaming beats PCs.”
1. PCs are scalable. Sure, it’s a glass half-full or half-empty proposition, because component upgrades often vandalize (and scandalize) your wallet. Question is, would you rather have a platform that can play nearly anything, past to present, contingent on do-it-yourself propensity? Or be locked into a restrictively governed molding that’s only changed out once every half-decade or so?
2. PC games are endlessly manipulable. Another “your mileage may vary” point, because tinkering’s not for everyone, and plenty of people just want something that works. On the other hand, if you’ve only played Far Cry 2 on a console, you’ve been prowling around in visuals that only shadow the game’s tricked-out PC sibling. And while stuff like NVIDIA’s PhysX is accessible on NVIDIA-derivative consoles, don’t expect Mirror’s Edge to ever look as gleefully dissolvable on a PS3 or Xbox 360 as its physics-enhanced PC version. Also: Two words = mod scene.
5. Keyboard and mouse beats all. We’ve yet to see an interface as intuitive and broadly commanding (and that’s including Nintendo’s vaunted Wiimote and nunchuk).
7. Consoles go kaplooey, too. I’ll see your “blue screen” and raise you a “red ring” or two (or 33 percent of total, if those early estimates were accurate). Leave your pity for PC gamers at the door, because consoles are just as prone to bellying up when something short circuits in quality control. (Because, hate to break it to you, consoles are PCs too!) And memo: Game-breaking creepy-crawlies and PC-style firmware updates and patches have consoles on the hook these days, too.
9. PC games are stylistically unbounded. It’s like the Irving Berlin song: Anything consoles can do, PCs can do better. There’s nothing consoles offer that PCs (and PC games) can’t, and we’re talking strictly one-way negotiation. Anything that requires fast-switch precision movement’s out the window on a 360, Wii, or PS3. Real-time strategy games are a tangled mess on consoles, and while certain tactical third-person shooters work well enough, a decent mouse/keyboard gamer will repeatedly roast anyone wielding a pair of comparably clumsy thumb-sticks. Don’t get me started on the complete lack of console support for serious simulations and wargames.
10. PCs are the creative heart of video gaming. This is where the grandest, wackiest, coolest, hippest, least predictable stuff in gaming’s happening, folks. Hands down and bar none. Don’t believe me? Then you need to try more stuff like Crayon Physics, DCS Black Shark, Synaesthete, Fret Nice, and for goodness sake spend some time with Iron Dukes. (Want some more? See my February 2008 feature on “Award Winning Indie Games.”)
13. Piracy ain’t just a PC problem. Console piracy rates barely scratch the PC’s reportedly onerous numbers, but the former’s aren’t exactly waning. The more people playing console games, the more the scene laser-targets each console’s proprietary padlocks, the more increasingly end-user-friendly workaround hacks and mod-jobs and firmware-fooling pre-insert ROM disc tools flood the market. While there may be cash to have short-term by switching gears, abandoning the PC over piracy rates may turn out to be yet another iteration of the “grass-is-greener” myth.
14. PCs excel at family-hotseat-group-play, too. First of all, You Don’t Know Jack was working the lines long before the likes of Scene It!. Second, sure, there’s stuff like Buzz Quiz and, you know, Amercan Idol Encore 2 on tap, but they’re still a tiny fraction of the broader number of family-friendly party games you can pull up (many for free) and play on your PC, whether piped through an office monitor or jacked into your Dolby/plasma master-lounge-center.
15. PC display screens trump living room TVs. The old anti-CRT/NTSC argument is finally weakening now that HDTVs with 1080p have a foot in, but I’ll still see your 1920 x 1080 max lines of resolution and raise you 3840 x 2400 while you’re waiting for market momentum to clumsily foist the Next Big Thing on entertainment centers (while online entertainment providers ironically bleed the life out of picture quality by compressing the heck out of on-demand digital video). Okay, so picture quality’s not as big a deal these days for non-videophiles, and graphics bickering is pretty 1990s. Still, I needed a 15th point, so there you go!
Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them.
Whether you want to know what to do if your site is not mobile-friendly or you’re facing complex indexing issues, we’ve got the information that you need.
Learn how to fix these common problems so that Google can start indexing your pages again.1. You Don’t Have A Domain Name
The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.
If this is happening to you, there are some easy fixes.
Also, your IP address redirection may not be configured correctly.
One way to fix this issue is by adding 301 redirects from WWW versions of pages back onto their respective domains. If people get directed here when they try searching for something like [yoursitehere], we want them to land on your physical domain name.
It’s important to ensure that you have a domain name. This is non-negotiable if you want to rank and be competitive on Google.2. Your Site Is Not Mobile-Friendly
A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.
The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool.
If you don’t get a “passed reading,” you have some work to do to make your site mobile-friendly.3. You’re Using A Coding Language In A Way That’s Too Complex for Google
If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).
If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.
Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.
It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.
Use Google Page Speed Insights – This is one of my favorite tools I’ve found in recent years and helps me identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices (that are crucial for having faster loading sites), such as minimizing connections, reducing payload size, leveraging browser caching, etc., and will give you suggestions about how you can improve each aspect of your site.
Use a tool like chúng tôi – This tool will let you know if your website is loading at a fast enough pace. It will also allow you to see, in detail, the specific elements on your site that are causing you issues. Their waterfall can help you identify significant page speed issues before they cause serious problems.
Use Google’s Page Speed insights again – See where you can make improvements to load times on the site. For example, it might be worth exploring a new hosting plan with more resources (pure dedicated servers are far better than shared ones) or using a CDN service that will serve static content from its cache in multiple locations around the world.
Ideally, make sure your page speed numbers hit 70 or more. As close to 100 as possible is ideal.
If you have any questions whatsoever regarding page speed, you may want to check out SEJ’s ebook on Core Web Vitals.5. Your Site Has Minimal Well-Written Content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.
In our experience, content that’s less than 1,000 words does not do as well as content that is more than 1,000 words.
Are we a content writing company? No, we are not. Is word count a ranking factor? Also no.
But, when you’re judging what to do in the context of the competition, making sure your content is well-written is key to success.
The content on your site needs to be good and informative. It needs to answer questions, provide information, or have a point of view that’s different enough from other sites in the same niche as yours.
If it doesn’t meet those standards, Google will likely find another site with better quality content that does.
If you’re wondering why your website isn’t ranking highly in Google search results for some keywords despite following through SEO best practices like adding relevant keywords throughout the text (Hint: Your Content), then one culprit may be thin pages where there really should be more than just 100 words per page!
Thin pages can cause indexing issues because they don’t contain much unique content and don’t meet minimum quality levels compared to your competition.6. Your Site Isn’t User-friendly And Engaging To Visitors
Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.
If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.
Do people like sharing your blog? Are readers being wowed by your content? If not, then this could be why Google has stopped indexing your site.
If someone links directly to one specific product page instead of using relative keywords like “buy,” “purchase” etc., then there might be something wrong with the way other pages link back to that particular product.
Make sure all products listed on category pages also exist within each respective sub-category so users can easily make purchases without having to navigate complex linking hierarchies.7. You Have A Redirect Loop
Redirect loops are another common problem that prevents indexing. These are typically caused by a common typo and can be fixed with the following steps:
Find the page that is causing the redirect loop. If you are using WordPress, find HTML source of one of your posts on this page or in an .htaccess file and look for “Redirect 301” to see which page it’s trying to direct traffic from. It’s also worth it to repair any 302 redirects and make sure they are set to 301.
Use “find” in Windows Explorer (or Command + F if Mac) to search through all files containing “redirect” until you locate where the problem lies.
Fix any typos so there isn’t a duplicate URL address pointing back at itself then use redirection code like below:
Status codes such as 404s don’t always show up in Google Search Console. Using an external crawler like Screaming Frog, you can find the status codes for 404s and other errors.
If all looks good, use Google Search Console on-site to crawl the site again and resubmit it to indexing. Wait a week or so before checking back in with Google Search Console if there are any new warnings popping up that need attention.
Google doesn’t have time to update their indexes every day, but they do try every few hours which means sometimes your content may not show up right away even though you know it’s been updated. Be patient! It should be indexed soon enough.8. You’re Using Plugins That Block Googlebot from Crawling Your Site
One example of such a plugin is a chúng tôi plugin. If you set your chúng tôi file through this plugin to noindex your site, Googlebot will not be able to crawl it.
Set up a chúng tôi file and do the following:
When you create this, set it as public so that crawlers can access it without restrictions.
Make sure your chúng tôi file does not have the following lines:User-agent: * Disallow: /
The forward slash means that the chúng tôi file is blocking all pages from the root folder of the site. You want to make sure that your chúng tôi file looks more like this:User-agent: * Disallow:
Where JS comes into play as an issue is when the JS prevents crawling by doing shady things – techniques that may be akin to cloaking.
If you have rendered HTML vs. raw HTML, and you have a link in the raw HTML that isn’t in the rendered HTML, Google may not crawl or index that link. Defining your rendered HTML vs. raw HTML issues is crucial because of these types of mistakes.
If you’re into hiding your JS and CSS files, don’t do it. Google has mentioned that they want to see all of your JS and CSS files when they crawl.
Google wants you to keep all JS and CSS crawlable. If you have any of those files blocked, you may want to unblock them and allow for full crawling to give Google the view of your site that they need.10. You Did Not Add All Domain Properties To Google Search Console
It’s important to make sure that you’re not missing any of your domain variations when adding them to GSC.
Add them to GSC, and make sure that you verify your ownership of all domain properties to ensure that you are tracking the right ones.
For new sites that are just starting out, this is likely to not be an issue.11. Your Meta Tags Are Set To Noindex, Nofollow
Sometimes, through sheer bad luck, meta tags are set to noindex, nofollow. For example, your site may have a link or page that was indexed by Google’s crawler and then deleted before the change to noindex, nofollow was set up correctly in your website’s backend.
As a result, that page may not have been re-indexed and if you’re using a plugin to block Google from crawling your site then that page may never be indexed again.
The solution is simple: change any meta tags with the words noindex,nofollow on them so they read index,follow instead.
If you have thousands of pages like this, however, you may have an uphill battle ahead of you. This is one of those times where you must grit your teeth and move forward with the grind.
In the end, your site’s performance will thank you.12. You’re Not Using A Sitemap
You need to use a sitemap!
A sitemap is a list of all the pages on your site, and it’s also one way for Google to find out what content you have. This tool will help ensure that every page gets crawled and indexed by Google Search Console.
If you don’t have a sitemap, Google is flying blind unless all of your pages are currently indexed and receiving traffic.
It’s important to note, however, that HTML Sitemaps are deprecated in Google Search Console. The preferred format for sitemaps nowadays are XML Sitemaps.
You want to use your sitemap to tell Google what the important pages of your site are, and you want to submit it regularly for crawling and indexing.13. You’ve Been Penalized By Google In The Past And Haven’t Cleaned Up Your Act Yet
Google has repeatedly stated that penalties can follow you.
If you’ve had a penalty before and have not cleaned up your act, then Google won’t index your site.
The answer to this question is pretty straightforward: if it’s penalized by Google, they may not be able to do anything about it because penalties follow you around like an uninvited friend who drags their feet on the carpet as they walk through each room of your house.
If you’re wondering why would you still exclude some information from your website since you’re already in trouble with search engines?
The thing is that even though there are ways out of being penalized, many people don’t know how or can no longer make those changes for whatever reason (maybe they sold their company). Some also think that just removing pages and slapping the old content onto a new site will work just as well (it doesn’t).
If you are penalized, the safest route is cleaning up your act from before entirely. You must have all-new content, and re-build the domain from the ground up, or do a complete content overhaul. Google explains that they expect you to take just as long getting out of a penalty as it did for you to get into one.14. Your Technical SEO Is Terrible
Make no mistake: purchasing technical SEO from chúng tôi is like purchasing a Lamborghini from a dollar store: you’re likely to get a counterfeit item rather than the real thing.
Doing technical SEO correctly is worth it: Google and your users will love you.
Let’s take a look at some common problems and solutions, and where technical SEO can help you.
Problem: Your site is not hitting Core Web Vitals numbers
Solution: Technical SEO will help you identify the issues with your Core Web Vitals and provide you with a path to correcting these issues. Don’t just put your faith in a strategic audit – this won’t always help you in these areas. You need a full technical SEO audit to unearth some of these issues, because they can range from the downright simple to the incredibly complex.
Problem: Your site has crawling and indexing issues
Solution: They can be incredibly complex and requires a seasoned technical SEO in order to uncover them and repair them. You must identify them if you’re finding that you are having zero traction or not getting any performance from your site.
Also, make sure that you haven’t accidentally ticked the “discourage search engines from indexing your website” box in WordPress.
Solution: Again, Technical SEO is here to rescue you from the abyss. Some sites are in so deep that you may not see a way out other than deleting the site and starting over. The nuclear option is not always the best option. This is where an experienced technical SEO professional is worth their weight in gold.Identifying Website Indexing Issues Are A Challenge, But Well Worth Solving
Content, technical SEO, and links are all important to maintaining your site’s performance trajectory. But if your site has indexing issues, the other SEO elements will only get you so far.
Be sure to tick off all the boxes and make sure you really are getting your site out there in the most correct manner.
And don’t forget to optimize every page of your website for relevant keywords! Making sure your technical SEO is up to par is worth it as well because the better Google can crawl, index, and rank your site, the better your results will be.
Google (and your website’s traffic) will thank you.
Featured image: Shutterstock/Sammby
In all honesty, imperfection is beautiful in many cases, however, people always pursue perfection. Whether it is a notch design or any other solution, there are always some “deficiencies”. Nevertheless, people are still searching for a full-screen design without deficiencies.
The pop-up, 360-degree rotating, and magnetic-slide solutions all use some sort of mechanical structure to achieve a full-screen display. However, either the cost, thickness, weight, or wear and tear was a problem.Under-screen camera technology
As of now, we have a new technology that appears to solve the full-screen limitations and give users a true full-screen. This is the latest under-screen camera technology. As of now, only three manufacturers have launched smartphones with this technology. We have the likes of ZTE, Xiaomi, and Samsung which all launch smartphones with full-screen effects using this technology. Presently, there are four smartphones with under-screen camera technology in the smartphone industry. We have the ZTE Axon 20, ZTE Axon 30, Xiaomi Mi MIX4, and Samsung Galaxy Z Fold3.
However, the current prices of products that use under-screen cameras are still relatively high. Nevertheless, in the future, we may be able to get cheaper smartphones with this technology. While the ZTE Axon 20 and Axon 30 sell for $322 and $338 respectively, the Xiaomi Mi MIX 4 was released for $770. As for the Samsung Galaxy Z Fold3, the price of this device is $1799.99. It’s important to note that all the prices above are the starting price of these smartphones. We can see that these devices are pretty expensive.
However, here are the top three reasons why in the next six months, we can get very cheap under-screen camera smartphones.1. Gradual maturity of the technology Gizchina News of the week
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Just like the under-screen fingerprint sensor, as the technology continues to mature, the decentralization of functions is inevitable. Thus, users only have to wait for this technology to mature before they get cheaper options.2. Camera/screen effect is not top-notch
Presently, the under-screen camera products are struggling to balance the display effect and image output. However, with the current materials and technical display, the under-screen camera products are far from other solutions. They are inferior with respect to screen quality and image output. Nevertheless, their selling point is the absolute full-screen.
Lu Weibing, president of Xiaomi China and general manager of the Redmi brand, said that if you care about the effect of the front camera, it is better to choose a punch-hole screen product. This also means that in terms of the front camera, the under-screen camera solution is still very weak.
For such a product with a weak front camera and display, cost-effective products are more suitable to have this type of solution. Since the punch-hole and notch solutions are doing very well in the camera and screen departments, they will have an edge. If the under-screen camera technology becomes cheaper, many users will still buy them despite the shortcomings. Thus, it is most likely that this technology will reduce its price sooner or later.3. Not suitable for flagships
Conventional flagship smartphones are different from say the MIX and Fold series. While the MIX series emphasizes design, the Samsung Galaxy Z Fold series emphasizes the foldable screen. Thus, these smartphones have the leverage to be “poor” in a few aspects that it is not emphasizing. This is not the case with regular or conventional flagship smartphones. A regular flagship smartphone is not expected to have any shortcomings.Conclusion
The on-screen camera technology is a great solution for solving the full-screen need of users. However, this technology has too many shortcomings that make it unsuitable for regular flagships. We believe that consumers prefer to experience this technology on low-priced products. As mentioned earlier, when technology continues to mature, decentralization of functions is inevitable. We believe that soon we will be able to buy under-screen camera products for less than $300. Just like the pop-up camera smartphones which now sell for less than $300, under-screen camera smartphones will most likely get to this point.
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