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“What should I focus on this year?”
This is a question that I have been hearing a lot since 2023 kicked off.
I’ve been going back and forth on what the right answer to that question is, which is also why this article is being published in March and not January.
Already this year, so many new ideas, arguments, and hypotheses have been thrown out into the ether for discussion, and I wanted to see how some of those unfolded before I made the final call on which way to direct people this year.
I take this seriously because SEO is such a slow burn. I always want to make sure I steer people in a positive direction based on real-world experience and data. That’s the practical side of me.
The other side always wants to throw out-of-the-box ideas out into the world to get folks to start thinking a little bit differently about how they approach organic search within their organizations (which is mainly based on my 15-year gut instinct in the field).
Below are what I believe is a balance between those two sides.1. On-SERP SEO (Or Whatever You Want to Call It)
Rand Fishkin gave an interesting talk at BrightonSEO back in September on what he believes is the future of search: “On-SERP SEO.”
The data is thought-provoking – but also somewhat disturbing.
So that sucks.
Getting more visibility on the SERPs to gain more real estate is not a new concept, but this is the first time in the history of SEO where someone has put a name to it and made it an actionable practice.
Maybe I’m wrong, I don’t really know, and who really cares?
The point is that getting creative and thinking differently about how you approach your SEO campaigns is becoming more important when it comes to your presence in the SERPs.
Fishkin talks about anything and everything you could do, which unfortunately means that SEO professionals will inevitably try to do all of these things regardless if it makes sense for them – simply because Fishkin suggested it.
My take? Try and keep it as simple as possible. Don’t try to boil the ocean.
Everyone should be targeting answer boxes (more on that below).
If you have brick and mortar locations, spend time in Google My Business, manage your locations, and ensure your NAP information is consistent.
If you’re a retail brand, sync up your organic efforts with your paid/PLA keyword to see where you convert well and increase your visibility for your traditional organic listings.
Make video content.
If you are a publisher, use AMP. If you aren’t a publisher try AMP on your blog/articles.
Leverage and control the knowledge graph for your brand.
Run a local business? Use Google Posts.
Talk to influencers and get them to promote your brand.
You guys get my point. Don’t just think about how your users see your brand on your site, think of how they see you in the SERPs.2. Write Articles/Blog Posts That Answer Questions & Solve Customer Problems
I’ll let the collective sighs and groans dissipate for a moment before I move into this one.
Yes, this is not news. But it is so, so important today.
Google is appropriating your content into their interface and answering people’s questions without them having to go to your site. That’s the world we live in now. And it’s probably only going to get worse.
All that said, it isn’t all doom and gloom.
This obvious strategy is one that you should ramp up to prepare for our new future.
To prove why you should do this, and that it actually does work and affect the bottom line, I want to talk about a small business I’ve been working with for several years. They developed a blog based on asking and answering questions and saw tremendous results after 12 months.
Below you will see a chart that represents a local business in New York City that came to me asking what they could do to increase organic visibility with the hope of bringing in new sales.
The goal was traffic and rankings and not revenue at first, that happened to just be a happy byproduct of the effort.
We went through everything they could talk about, all of the questions they could answer and to their credit, they dove right in and started creating this content with both images and video content to support. We began this effort in January 2023.
Here is how that strategy panned out for them:
As you can see above, we saw 160 percent in growth in sessions, 166 percent growth in users, and a 93 percent increase in goal completions due mostly to this effort.
Out of all organic sessions driving traffic and revenue, 63 percent of it came from the blog and drove an incremental 300,000 in 2023 for a small business.
In 2023 they are already up 10 percent in both sessions and goal completions due to the blog strategy.
I’ll take it.
Regardless of how large or small your business is, do this.3. The Technical Health of Your Site
In 2023, folks finally realized the technical foundation of your site is important.
While many of us in-the-weeds SEO professionals have been preaching this for years (it’s always nice to bask in the warm glow of being right), the best part was being able to have serious conversations around this topic with the majority of customers last year.
Listen to me folks:
Regardless of how great your content and brand is, you will never reach your full organic potential if your sites foundation is crap.
You will perform better. Believe me.
Common issues to look out for:
Page Speed: Much bigger factor than it used to be.
Mobile-Friendliness: This is how Google judges your site now.
Duplicate Content/Elements: Don’t compete with yourself.
Index Bloat: Are you controlling parametered, search result and paginated pages correctly? Check to see how many pages are in the index in Google Search Console and if you can focus your footprint. Google doesn’t care about the quantity of pages in the index, they care about quality. Don’t let them get lost in a fog of random pages on your site.
Overbearing Security: Make sure Google isn’t hitting a wall when it’s simply trying to crawl your site. If you run your site through Screaming Frog or DeepCrawl and halfway through it starts throwing 429 errors, you might be a little too stingy on the security.
This is another instance where I can go on and on.
Just be aware that the crawlability and performance of your site from a technical standpoint has become an increasingly larger factor and should be an ongoing part of your day-to-day SEO strategy.4. Don’t Obsess over Voice Search
If voice search is a “big” part of your 2023 SEO strategy, stop it.
Now, you can Google articles that I have written recently and webinars I have hosted which state my belief that voice search was already going to be a much larger thing for search.
Sorry, everyone. I was wrong. For now.
By now I had expected some type of reporting on voice search at least from Google and we haven’t gotten it.
I have customers asking me all the time, “how can I win at voice search?” and the simple truth is, you can’t, or at least you can’t prove to me or anyone that you are winning because there is no way to report on it.
I have sat through many presentations over the last year with agencies and consultants who have come up with really great ways for people to say, “this is how you win at voice search”, but the problem is it’s all total bullsh!t because there is no way to prove it.
Until we have a universal way or dataset that we all agree on that shows what users are actually searching for on their home assistants and apply some form of MSV/value to that query, it’s all pontification.
Yesterday, I was having a conversation with a few folks about this and some really cool and interesting points came up that had been heard at a conference regarding voice search, but one in particular stuck with me:
“People can speak 5 times faster than they can write.”
That’s a powerful statement because that would lead one to believe that voice search should be 5 times faster than traditional search.
Fair statement, no?
A counterpoint came up however that actually made even more sense than the previous one:
“Yes, but they can’t listen 5 times faster than they can read.”
This one really blew my mind because it is so true.
When you think about the delivery mechanism of voice search, the logic is totally flawed.
Our search bars are confined spaces that keep searches to a certain length (this isn’t something Google has determined, it’s just how people search, short, to the point phrases…most of the time).
People who search using voice tend to use a more stream-of-consciousness method, which I don’t think anyone really thought of for this application. This is probably why we haven’t seen any real reporting around it.
That and because I truly believe more people are asking their home assistants what the weather is versus how to make an octopus costume as the commercials imply (i.e., most voice “searches” are actually voice “commands”, which is must less valuable to a marketer in my opinion at this juncture).
Regardless, the point made above that folks cannot listen five times faster than they can read really resonated with me because when you think about it, it’s much easer to scroll through results visually than it is listening to them read aloud.
Think about it. If you are looking for the best Mexican restaurant near you, it’s a lot easier and quicker to scroll through reviews visually than it is to have a voice assistant dictate them to you.
Maybe that’s SEO’s reprieve, who knows?
The main issue is that voice search is a distraction for most companies right now.
Shiny object syndrome is the most widespread plague of the SEO community and this is one of the shiniest objects that has come down the road in recent years.
Most sites have a lot of basic things they have to address before they even come near a concept like voice search (see strategies listed above).
While voice search will become an important part of search in the next few years, you shouldn’t be focusing on it right now – even if your site is the most SEO-sound site on the web.
Focus on making your site technically sound, create content that helps your customers, and focus maybe 5 percent of your efforts on something like voice search.
At the end of the day, you can prove the effectiveness of the first two to your bosses while you can’t prove you’re winning at voice search to anyone. So if you have made that one of your Objectives and Key Results (OKRs) this year, you’re screwed.Try Something New This Year
Everything above is approachable to anyone with a website. There are no excuses to not try some new things.
2024 is going to be a big year for search experts who approach the practice with new ideas and passion.
Will you be one of them?
Screenshot taken by author, February 2023
You're reading 4 Essential Seo Strategies You Need To Focus On This Year
In the video, 10-year-old Zia Terry stares down a K-40 ski jump. It’s very noticeably her first time doing so. Her voice shakes as she hurries a few questions about the jump to her instructor. At one point, her ski begins to slip much to her alarm.
She’s scared, but determined. She gives herself a pep talk.
Seconds later, after saying to herself, “Well, here’s goes something… I guess,” she takes a deep breath, leans forward, and begins barreling down the jump.
5 seconds later she hits the base of the jump, nails the landing, and celebrates her success with a series of hoots and hollers.
In the 1960’s, American psychologist John Atkinson conducted a series of experiments on children, tasking them with reward-based scenarios in an effort to test their motivation. From these experiments, Atkinson realized that the children divided into two groups: those that approached the scenarios with a “need for achievement,” and those that focused on their seemingly inevitable failure. The latter group exhibited an effect he termed the “fear of failure” due to their desire to avoid the public humiliation of failure.
It’s time you start doing the same in your career as an SEO.
A fear of failure plagues a lot of SEO’s today. This fear is so great that it immobilizes them. With the multitude of algorithm updates over the past few years — some of which had devastating effects on the work of white hat SEO’s — the day-to-days of many SEO’s are cast in doubt.
It’s not that these SEO’s don’t know what to do, it’s that their fear of getting hit by an algorithm update is holding them back. Removing that doubt and executing campaigns that are motivated by what they know to be best practices is vital. SEO is tough. There’s no denying that fact.
For Zia, overcoming her fear, her idleness, was a matter of “trust yourself, know the plan and go.” Don’t focus on all of the potential negative outcomes that could happen. For SEO’s it’s the same.
Use What Does Work
Develop high value relationships with key bloggers in your industry and provide them something of value which may earn you a mention about your business. Earned links and social shares are exactly what Google — and people — want.
Take your content and make sure it’s in different formats so it can be digested by your audience wherever they live on the web. This could be a compelling blog post that is re-purposed into an infographic, or a video on YouTube that articulates your message and educates your audience on your service. Be noticeable where your audience is active and if you provide valuable information. It will earn you the right to a backlink.
Whatever you do, don’t remain paralyzed. Be like Zia and know that knowledge and trust combined with execution will ensure a successful run when you cross the finish line.
A router is the heart of your network, so it deserves to be chosen carefully. Any router will share your Internet connection amongst your computers and other networkable devices (smartphones, tablets, and so on), but better models provide features that will enhance your network and its performance. Whether you’re seeking a business- or consumer-class router, here are the eight most essential features to look for.1. Wi-Fi access point
Most routers targeted at the consumer and SMB market have a built-in Wi-Fi access point (AP) to provide wireless network connections for PCs and other devices equipped with Wi-Fi adapters. You can purchase additional APs to extend the router’s range. A stand-alone AP can also add wireless capabilities to a wired router. There are several wireless standards in use, with IEEE 802.11a, 802.11b, and 802.11g considered to be legacy standards. IEEE 802.11n is the latest ratified standard, and 802.11ac is in “draft” mode with final ratification expected late this year or early next. There is a remote chance that devices based on this standard won’t be compatible with the final standard, but most people in the industry consider that event highly unlikely.
Wireless routers operate on one of two frequency bands: 2.4GHz or 5GHz. The 2.4GHz band provides only three non-overlapping channels, so it can become crowded very quickly. There are 23 non-overlapping channels available on the 5GHz frequency band, so you’ll encounter much less interference when operating a network there. Routers and access points capable of operating on both the 2.4- and the 5GHz frequency bands are described as “dual-band” products.
If you’re buying a router today, pick a model that’s based on either 802.11n or the draft version of 802.11ac.
2. Guest Wi-Fi access
Some consumer-class routers include what vendors typically refer to as wireless guest access. This feature allows you to broadcast a separate wireless network name (SSID) with different security settings from your main wireless network. Since the two networks are virtually separated, guests can’t see the traffic or access computers on your main network. This lets you easily offer visitors, contractors, and even the public wireless access while keeping your private network secure.3. Virtual LANs and multiple SSIDs
Many business-class routers go beyond offering a simple wireless guest feature. They will allow you to create multiple, separate customized networks using what is commonly called virtual LANs (VLANs). They’ll also enable multiple SSIDs to offer virtual wireless networks.
You can for instance, create a VLAN for management where sensitive company information can be shared, a VLAN for regular employees to share files, and a VLAN for guests providing limited Internet access. And then you can assign the router’s Ethernet ports to the desired VLAN and broadcast a separate SSID for each VLAN. Or if you use 802.1X authentication you can assign users to a VLAN and they’ll be dynamically connected to their VLAN when plugging into any Ethernet port or when connecting to a single SSID.4. VPN Server and Client
Some business-class routers include a virtual private network (VPN) server and/or client. Many vendors market these devices as VPN routers. A built-in VPN server allows users to securely access your network and files while they’re on the road or working from home. With a built-in VPN client, you can connect one router to another router with a VPN server to securely connect two networks together via the Internet, enabling you to share network resources and files between two or more physical locations.
Some consumer-class and business-class router include a USB port so you can share a USB printer or external drive with the network. This is useful if you don’t already have a network-ready printer that can be used among all network users, or a network-attached storage (NAS) appliance for centrally storing and sharing files.6. Malware and spam protection
Business-class routers that include additional security features are commonly called unified threat management (UTM) gateways. They typically include antivirus, anti-spam, and content filtering to block dangerous or inappropriate sites and email. Although individual computers should still have an antivirus tool installed, a UTM gateway can help catch malware before it reaches individual computers, providing double protection. Sometimes UTM gateways provide intrusion detection and prevention features to help block additional local network or Internet threats.
A business-class router that includes two WAN/Internet ports (or 4G support) gives you another Internet connection for backup or load balancing. Connect the router to two cable or DSL lines from different service providers, or plug in a USB 4G adapter, and you’ll have a backup connection if one fails. Some routers allow you to increase your Internet bandwidth using both Internet connections simultaneously. This is commonly called load balancing.8. RADIUS server
A few business-class routers include a built-in Remote Authentication Dial In User Service (RADIUS) server, enabling 802.1X authentication so you can use the enterprise mode of WPA or WPA2 security for the Wi-Fi. This is more secure than the pre-shard key (PSK) security that consumer routers provide using services such as WPA (Wi-Fi Protected Access). Using RADIUS, you can assign each user a unique user name and password and then change or revoke access in the event a user leaves or loses their Wi-Fi device.Routers on the market
Now you should have a better idea if you want a consumer-level, off-the-shelf router from a store like Best Buy or Fry’s, or a business-class router available from online retailers. Remember, consumer-level routers typically provide simple Wi-Fi access, as well as possibly guest access and USB printer and drive sharing. But business-class routers might also include VLAN and multiple SSID support, built-in VPN, malware and spam protection, support for two Internet connections, and an integrated RADIUS server.
For example, these two consumer-level routers are on the market now:
D-Link Xtreme N450 Dual Band Gigabit Router (DIR-665): Dual-band wireless router with a wireless guest feature and a USB port for sharing a drive or printer.
Netgear N750 Wireless Dual Band Gigabit Router: Dual-band wireless router with a wireless guest feature and a USB port for sharing a drive or printer.
Here are several business-class routers and APs to consider:
Cisco Wireless Network Security Firewall Router (RV220W): Dual-band Wi-Fi and gigabit ethernet router providing several VPN options, VLANs, and multiple SSIDs.
Netgear ProSecure UTM Firewall with Wireless N (UTM9S): A UTM gateway offering dual-band Wi-Fi and gigabit ethernet, offering anti-virus and anti-spam, content filtering, and intrusion protection. It also has dual WAN support, several VPN options, VLANs, and multiple SSIDs.
802.11a/b/g/n Business Access Point (NWA3160-N): An AP that can serve as a traditional AP, managed AP, and an AP controller to manage up to 24 APs. It supports VLANs, multiple SSIDs, and has an embedded RADIUS server.
We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.
In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.
Here’s what’s stood out to me this year so far.1. Plan for What’s Coming & Implement What Works Now
I see a lot of SEO professionals obsessing about new developments that will – or may – become important in the future while neglecting what’s working well right now.
They’re neglecting to really do what’s needed to hit their goals for 2023.
Now, it’s important to look ahead and see where the ball is going.
In fact, that’s essential for succeeding in SEO.
But don’t lose sight of what’s moving the needle right now.
And don’t stop doing what’s moving the needle right now.
At the end of the day, it’s your job to do whatever works now, and in the future.
Take whatever you learn about new developments you dig into, apply it to what you’re doing right now, and include it in future plans.
Tip: Follow JH Scherck on Twitter for no-nonsense SEO and digital marketing insights.2. Google Has Become a Lot Stricter About What Content It Indexes
Ever since the May broad core update rolled out, Google has been a lot stricter about what content they’ll spend their indexing resources on.
It seems they’re done with being fed low-quality content.
The downside of this is that it looks like there’s a lot of collateral damage.
While most established, authoritative sites can still get anything to rank, the little guy/gal now needs to work twice as hard to get into Google’s good graces.
What’s made this even more tricky is the fact that a few weeks later, Google started experiencing indexing issues.
Many SEO professionals thought the issues they were having were related to this, but after it was resolved, their indexing issues persisted.
So, what can you do to keep your content indexed?
This is a bit of an open door: do whatever you can to make sure your article adds the most value to your visitors and sends all the right signals to Google to get it indexed.
In brief, that means focusing on creating high-quality, well-researched content that satisfies user intent.
Be sure to back up its claims with authoritative sources, and include references.
Then build internal and external links and make sure people start talking about your content on social media.3. GPT-3 Is Going to Change Content Creation Dramatically
Over the next few years, we’ll see a dramatic shift in how content is created.
With the rise of OpenAI’s GPT-3 and the likes of MarketMuse’s First Draft, content marketers will move into an editorial role.
AI systems will be given the right input and will draft content.
Then editors will finalize and publish it.
Even though GPT-3 can already do impressive things – including fooling a lot of Redditors into thinking it’s a real account – it still has a long way to go to churn out content that’s comparable to what’s written by humans.
It’s clear to me, though, that a content marketer’s role is going to change dramatically over the next few years.4. Google Has Gotten a Lot Better at Content Extraction (Featured Snippets & Ranking Passages)
This year we’ve seen a lot of developments when it comes to featured snippets.
Google may even start combining multiple passages from different articles into single answers.
But as a Google user, I’ll have a better experience if this helps me to satisfy my query much faster.
Tip: Dawn Anderson wrote an in-depth piece that ties neatly into this exact topic.5. There’s No ‘One Truth’ When It Comes to Your Rankings
Regardless of whether your rank tracker updates daily, bi-weekly, or monthly – it’s never going to give you the exact positions for your queries.
Put simply, it can’t.
Because of previous search history, location, freshness indicators, experiments being run by Google, new content making its way into the SERPs, and more.
Rankings are a snapshot of a partial truth, an approximation of what you can roughly expect them to be.
I’m not saying there isn’t a use for rank trackers anymore, because there is.
They’re useful to keep track of your positions, but it’s not smart to rely just on them.
Always combine them with Google Search Console and Analytics data to get a better picture of how your SEO performance is evolving.6. Consistently Sending the Right Signals Is Key
Although it’s not a sexy subject in SEO, consistently sending correct crawling and indexing signals to Google is key if you want to see predictable crawling, indexing, and ranking behavior.
Redirects are a signal for canonicalization, but they’re not the only one. Internal, external links, sitemaps, hreflang, canonicals, cleaner URLs, etc — all play a role. Make everything align, give it time to settle, and leave cookies & almond-milk for Googlebot.
— 🍌 John 🍌 (@JohnMu) July 31, 2023
This especially holds true in the current situation, where Google has temporarily disabled the “Request Indexing” feature in Google Search Console.
While this reduces your control, if you stick to all of the best practices around crawling and indexing, you should be fine.
With all of the new SEO developments going on, it’s easy to lose sight of the basics such as canonicalization, robots directives, chúng tôi sitemaps, and internal link structure.
You want to keep Google from having to create their own definition of your canonical URLs.7. Even Google Suffers From Serious Bugs
We all know 2023 has been an eventful and all-around rough year for most.
And Google hasn’t been impervious either: they’ve had their fair share of problems, too.
Especially during the past few months, when they’ve been having serious issues with their indexing systems.
Here are some recent example issues:
This goes to show that even companies that can afford to hire the absolute best suffer high-impact bugs.
Maybe Google will return the “Request Indexing” feature for Christmas?
For most of us, one of the first things we do when optimizing a site is to perform keyword research.
Millions of pixels and column inches have been spent outlining various different keyword strategies.
SEO professionals spend millions of dollars each year to track keyword rankings, much to Google’s chagrin.The Evolving Search Query
The real estate in organic search is shrinking.
There have been countless articles written around this phenomenon, but all you have to do to see this for yourself is to Google a few high-volume terms.
I urge you to go to Google and type in any competitive term.
Most likely, you won’t see any organic results above the fold of the SERP page.
I don’t believe that Google and the other major search engines are going to stop providing this type of traffic – but the way we will need to capture this traffic is changing very quickly.
This is partially because Google wants to keep the traffic for itself, and partially because search queries are continually evolving and becoming more sophisticated.
Increasingly, people are using more sophisticated queries to find out what they want.
Back in 2012, Google said that 16%-20% of the searches that occur every day have never been searched before.
I suspect that number is even higher today.
And people are searching more.
The number of searches on Google grows roughly 10% every year.
So let’s recap thus far.
People aren’t searching the same way they did in the past – searches are more complex.
There are more searches occurring every year.
The answer is complicated, but it starts with reducing our focus on optimizing for keywords and moving to focus on topics.What Are Topics?
Topics are just what they sound like – the aggregate content relating to the material around a specific subject.
Topics do not encapsulate an entire search journey as keywords do.
When we think of keywords, typically we are focusing on individual searches.
The perceived path is brief.
Most search marketers know that the above scenario is rarely how any conversion is achieved.
For years, we’ve been mapping the paths of users, trying to understand the path they are taking and keywords they are searching.
The holy grail is an attribution model that strings a user’s entire behavior pattern together, complete with keyword data.
Oh, and this “holy grail” attribution must have the ability to aggregate all of this data together and provide meaningful, actionable insights.
We aren’t there yet, and we may never be.Why Focus on Topics?
As we’ve discussed, the customer journey that includes search has changed.
Consumers are looking for more information.
Google is trying to keep those folks within its own walled garden.
But if your company appears in most informational queries around a specific topic, you gain a perceived authority in the consumer’s mind – even if that information is wedged in a Google Knowledge Box.
Every product and service is different.
But if your customers are either looking for information about your niche – or if they are looking for the best product or service (you vs. your competitors), focusing SEO efforts around topics is a great way to break through the clutter.How Do You Target Topics?
You won’t be able to dominate any topic with merely your own website.
Google’s made it pretty clear that they don’t want a bunch of results from the same website on any individual query – also known as domain diversity.
Sure, you can have a presence on multiple related queries with your own site – but that probably won’t be enough in most cases.
This is where you need to put your public relations (or link building) hat on and find the informational sites that are dominating the topics (in most verticals they are there, I promise).
You need to get mentions of your products and services on these “influencer” websites.
If you’ve been doing SEO for very long, you can come up with a number of ways to insert yourself into a topic simply by analyzing the SERPs around that topic and figuring out how to get there – as many times as possible.I’m Not Saying Keywords Aren’t Important
Keywords are important.
Rankings are important.
Recently I was reminded how important top tier keywords are.
We have a client that has two websites for various reasons that aren’t important for this illustration.
One site is new, the other is a legacy site.
The websites compete for terms. One of the sites is older and ranks for several “money” terms – in other words, the top terms in the vertical.
This is directly related to the fact that the older site is ranking for specific keywords that convert very well for its vertical.
We’re still in early days, and eventually, we’ll get the new site to rank for those key terms – we definitely haven’t given up on a keyword focus.
But I know that eventually if we can dominate the overall topic like I think we can, we’ll have traffic and lead diversity that is greater than the sum of its parts.
In other words, if we can win on both target keywords and target topics, we’ll have the best of both worlds and won’t need to worry so much when Google makes an algorithm change that blows our keyword rankings out of the water.In Conclusion
Work on diversifying your focus with more emphasis on topics over keywords.
You’ll find, as I have, when you broaden your focus to the topic, you create better content.
You actually end up ranking well for the keywords as well, and the results last longer.
Google wants expertise, authority, and trust from websites.
If you can dominate a topic, you’ll create all three of those attributes in spades.
Featured Image: Created by author, August 2023
Financial software is an ERP administrative management solution that improves a company’s accounting and financial processes. All companies must maintain full control over their accounts, no matter their size, so it is important to implement this tool to make it easier to manage them and reduce the chance of incidents. Thanks to modern technology, this is becoming easier to do.What is financial software?
With the implementation of this accounting management system, a company can control the management of its account, profit and loss, as it is designed to record and analyze the financial information of a business. Of course, each software has its own characteristics, but all of them are united by the goal to simplify the maintenance of financial processes and make it more automated.Having financial software will help you:
Automate and simplify routine accounting operations for more efficient and accurate operations by reconciling information from various economic activities such as accounting procedures, taxes, cash, fixed asset identification, risk, depreciation, budgeting;
Get a global view of company accounts to improve your financial strategy as it consolidates financial data from various departmental processes: sales, production, projects, purchasing lines;
For software for financial institutions, identify the needs of their customers and improve their services.
A financial management software solution can enable an organization to more effectively manage the increasingly complex and multifaceted processes and transactions it faces due to globalization, mergers and acquisitions, changing market circumstances, company growth and diversification, and other crucial occurrences. If you have been wanting to apply such solutions in your work for a long time, then it’s time to turn to financial software developers for help. These are specialists who will help to make any project a reality, taking into account all your needs.
But how can financial management software solutions improve the efficiency and effectiveness of global financial operations to levels never seen before? It’s all about the benefits it gives us. Let’s talk about them in more detail.Benefits of software for the financial sector
Financial software allows you to create effective reports due to the fact that it collects all the information and classifies it according to its importance and thus, with the help of its tools, launches each of the accounting processes, which, in turn, are related to other areas. companies.
Solutions perform a series of multiple processes that help manage all the data collected, and along with business metrics, it is visualized and special processing is applied to this information to create analysis that drives the development of each action.Among the most prominent benefits of software for the financial industry are: Simplify processes
A business intelligence system is designed to facilitate financial management and all accounting work, as it has tools that record all data in a simple way, analyze it and filter out those that are of no value. It has at its disposal large amounts of information from which it makes personalized analysis and automatic calculations.This contributes to saving
It is possible to control the flow of the company’s capital thanks to financial software that contributes to optimal savings in both management time and economic amounts. In addition, it provides precise account control and minimizes the risk of legal penalties for non-compliance.Financial reporting management Conclusion
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