You are reading the article 4 Foolproof Strategies To Reach The Top Of Serps In A Competitive Niche updated in March 2024 on the website Moimoishop.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 4 Foolproof Strategies To Reach The Top Of Serps In A Competitive NicheHow to rank well on competitive keywords
SEO is one of the most cost effective ways to generate business. By ranking atop search engines for their target keywords, businesses can generate traffic and increase the chances of visitors buying their products and services,and build awareness of their brands. The best thing about this tactic is how affordable it is – if done correctly, SEO can produce big rewards for relatively a small investment.
However, with the growth of digital marketing throughout the years, SEO has become a common tactic that most businesses employ. Competitors in the legal, real estate, pharmaceutical, and accountancy industry, acknowledged as some of the most cutthroat industries, have smartened up and learned how to leverage SEO to attract customers and hike up sales. It has reached a point that ranking on the very first page of Google can take years, if at all.
Even if business owners have applied all the best SEO practices on their sites, they may still find it impossible to break through the first page of search results.
As a business owner, you want what your competitors are getting, if not more. You wish to use SEO to acquire more customers and build brand awareness. More importantly, you want to one-up your competition and overtake them on search results so you can get more visitors than they do on search engines.
This post will provide you a blueprint on how you can overcome the competition in your niche to rank high in search results for your keywords. This is by no means a shortcut to ranking as the first result on search engines – as mentioned, achieving high search rankings can take years to master. However, this guide will allow you to refine your approach towards SEO to a more critical one that uses competitor data that you will use in building your strategy.Perform strategic keyword research
Keyword research is the foundation where a successful SEO strategy rests. By choosing the best target keywords, you can get your site ranked on the first pages of search engines and drive lots of traffic in just a few month.
To approach your keyword research in a more deliberate manner, below are factors that you need to consider when looking for target keywords that you should optimize for on your web pages.
Keyword volume – Choose keywords that users search for the most on search engines, which allows your web pages to get found much easier.
Keyword difficulty – Find out how easy or hard it is for your web pages to rank for your chosen keywords. If the pressure is too high for your liking, you may have to replace it with a much more appropriate keyword.
Long-tail keywords – Instead of using head terms as your target keywords, also consider choosing long tail keywords, which has a low search volume but are much more precise to your brand or product. They are also much easier to rank for.
User intent – Understand what users wish to achieve when using the keyword on search engines – are they looking to buy something or just looking for information?
Type of pages ranking high for the keywords – Scout the competition by searching for your target keywords and analyzing the web pages that appear on the first page.
For keyword volume, a quick search on Google Keyword Planner should do the trick.
The Keyword Planner reveals the monthly search volume for each of the keyword listed. AS mentioned, the higher the search volume, the greater more your web page will be discovered by your audience on search engines, the better.
If the Keyword Suggestions do not provide you enough choices for your target keywords, go to Ubersuggest.
Type in your industry to uncover more keywords for your research. The tool adds auxiliary words and phrases before and after your industry so you can have more keywords to choose from. This is also a good place for you to research for long-tail keywords.
Copy and paste the keywords on Google Keyword Planner so you can find out their search volumes.
To collect more data for your target keywords, use the Related Keywords tool of SEMrush.
Upon entering your keyword, you will see different related suggestions along with determining factors such as the level of difficulty in ranking for the keyword on search engines, volume of monthly searches, and the total number of pages ranking.
The idea, of course, is to choose keywords that are easy to rank for in search results.
“If you find a keyword that is easy enough to rank for, you won’t need to build as many links to your site – and you will be much more likely to rank at the top of Google,” says Spencer Haws who got his site to rank on top of Google in just 62 days.
Also, consider the user’s intent when choosing your target keywords. You want to strike a balance between informational and transactional keywords so you can optimize your web pages using the appropriate keywords. You do not wish to optimize landing pages with informational keywords, for example.
Finally, you need to do a quick search on search engines for the first ten results for your keyword. Identify each page and assess the strengths and weaknesses of each page. Below are some factors that you need to consider using in your assessment:
Content – Determine the type of content (article, infographic, video) and its quality (Is it well written or produced?).
Design – Observe if the page is following the best practices for design elements (site speed, clean design, intuitive user interface).
SEO Factors – Find out if the page is following the latest SEO on-page factors. You can use some of the best paid and free SEO audit tools online to see how the pages compare to each other.Conduct competitor research for your chosen keywords
Going back to the pages ranking on the first page of the search result for your chosen keywords, you need to perform off-page SEO on each. Since you have already reviewed the on-page SEO factors of the pages, it is time to see the backlinks of each, which is a factor that arguably bears the most weight when it comes to search rankings.
Going with a different example, I want to optimize for “personal injury lawyer” because I specialize in personal injury cases and want more visitors to my home page (hypothetically). I searched for the keyword on Google and found The Levin Firm, a potential competitor, which ranks sixth on search results.
On the screenshot above, you will see the different sites that links to the Levin Firm homepage and the different factors. Best to export the result and file for later use.
You can possibly squeeze out more backlinks from the page using Open Site Explorer. Enter the URL of the page to the search bar.
OSE offers almost the same data as the SEMrush Backlinks tool but with additional information such as spam score. To export the data, you need to create an account.
The idea of analyzing backlinks of competitors is to see which among those links you can place a backlink to your site and how. By poaching backlinks from their link profile, you can even the playing field and be on par with the best-performing pages for your keyword.
“Building a strong link profile is one of the benefits that allow people like me in the industry to stay atop Google and attract clients in the process,” says Jonathan Rosenfeld in a quick chat about the effects of SEO in the legal industry.
To get you started, open the exported files and check the URLs that has a backlink of your competitor. Figure out how your competitor placed their backlink there and followed in their footsteps. Below are some of the most frequent ways that you can earn a backlink from these sites.
Guest post – If website accepts guest posts, write one for them with a link back to your homepage.
Broken link building – If the site with a backlink to your competitor is a resource page, identify the broken links and inform website owner. Include link back to your site and ask them to list it down as part of the page.
Request to link back to our resource – If the page has an editorial link to our competitors’ websites, we inform them that we have a better site and pages related to their content. Kindly ask them to refer to our site for their future posts.
Skyscraper technique – Create and publish a better content the competitor sites they linked to the page and emailed them about it. Will also prepare campaigns using this technique that I developed with the team that I plan to have published on the blog.
Identify the type of approach that each of the pages of your competitor’s link profile needs so you can prepare a strategy later on that ties with your content creation.Develop a content strategy
Now you have the target keywords and competitor links in place, you can now develop a content strategy that not only allows you to produce highly targeted content based on your keywords, but also create content for the purpose of earning a backlink.
However, before we begin with actually developing a strategy, you need to go back to your competitors. You need to gain a better insight on how they produce, publish, and promote their content so you can fit and match content tactics that will work towards your favor. Below are some of the factors you need to take note of when reviewing each of the competitor pages.
Post type – Are they posting other forms of content other than articles?
Post quality – How many words do they publish for each post? Are the posts very generic or do they go in depth on their respective topics? Also, are the posts SEO-friendly?
Post Frequency – How many times do they publish content in a week or month?
Social media activity – Which social media sites do they get the most shares and how? How many fans and followers do they have on social media and how much engagement are they getting?
The most important thing to consider when reviewing these factors on each page is their strengths and weaknesses. For example, if your competitor site produces high-quality content a monthly or bi-monthly basis, then you want to publish equally great content with more frequency.
The idea is to copy their strengths and capitalize on their weaknesses so you can produce a much better performing site.
Regarding the volume of content you want to create for your blog, you may need to test the waters first before plunging into doing in-depth articles.
“Start any site with mini site model (5 – 10 articles) to test the water and scale up to the authority site model if the site performs well,” says Tung Tran of Cloud Living.
Using Levin Firm as an example, below is a fundamental overview of their content strategy:
Site is rich in high-definition images and has commendable web copy
Features videos that explain how their business works
Great display of social proof in the form of testimonials and awards received
Very clear and cut-dry “What We Do” section (Personal Service, Award Winning, et. al.)
Well-defined cases of personal injuries that links to an article on the page
A Free Case Consultation Form at the bottom of the page
With a quick view of the content from this perspective, you can easily pinpoint actionable items to help your website look more like Levin Firm, if not better.
By collecting backlink opportunities from sites where your competitors also have a link on, you can build content for the purpose of not only building value for your readers but also building links.
For example, in the Levin Firm homepage, I looked into the sites linking to the article using SEMrush.
Browsing down the site is the article “How to Get the Personal Injury Lawyer You Need” with a link to the Levin Firm at the bottom. Looking at this from an SEO perspective, you can create a similar and even better content about personal injury. You can reach out to the Law Photography site through its contact page informing them that you have written an article about personal injury that can be linked from their article.
This is just one possible way to approach building links from this site. There are other better ways, especially if you can get creative and much more persuasive with your approach.
Using these ideas, generate a content strategy that focuses on your strengths and capitalizing on the weaknesses of your competition, as well as allows you to develop content with building links as your end goal.Organize your link building strategy
While there are link building tactics incorporated within your content strategy, you still need to formulate a more comprehensive link building strategy that will tie all your efforts together in earning links from different sites.
For the sake of this article, you should stick to the formula of competitor research using the backlink data gathered from SEMrush and Open Site Explorer. By exhausting all possibilities so, you can build a link profile that mirrors your competition. By poaching their links as mentioned above, you can close the gap between you and your site regarding backlink quantity and quality.
You can even work your way down to the other pages of search results so you can endlessly mine for more competitor links, even if they rank lower in the pecking order.
Finally, you can incorporate other ingenious link building tactics to ramp up your efforts. Identify which tactics in the list that your competition is doing and isn’t. Similarly, you can copy tactics that work for them and amplify link building tactics that they have yet to do on their sites.Conclusion
Competition can be tough, but you need to be tougher especially if you want to succeed in a ruthless niche. The great thing about the strategies mentioned above is that they provides you with a sustainable link profile that mirrors your competitors so you can get the same links they do. Also, the backlinks you can harvest from these strategies are endless since there are thousands of pages that you will have to mine links from. Implementing these strategies will take a lot time, but it should be all worth it once you have conquered your niche.
You're reading 4 Foolproof Strategies To Reach The Top Of Serps In A Competitive Niche
An expanded number of organizations are changing to eCommerce stages. This has come about in more than 20 million internet business stores all over the globe.
Tech firmly thinks sprouting endeavours entering the market have a progression of instruments to launch an internet business venture. Nonetheless, they must be careful that it is a serious stage.
With this market nature, you need to figure out what can make your store stand apart of the messiness and acquire new clients consistently?
On the off chance that you are getting troubling about this, at that point this article will control you to get answers. Further, in this article, you will undoubtedly go over a few inventive approaches to make a specialty for your image.
Also read: Top 10 Helpful GitHub Storage For Web DevelopersTop 5 Steps to Create Your Own Niche in the Digital Sphere
Get Clarity about Your Brand
Your image can be related with various perspectives, regions, and fields in the eCommerce domain. It is essential to inspect and assess highlights and properties of your image that hold more weight.
Clients unmistakably need to trust in your image since they can’t smell, contact, or evaluate your items. Neither heritage nor trust can be manufacture for the time being.
You need to reliably take a shot at it for quite a long time to manufacture them.
One route is to keep in contact with your clients. Update them continually about your accomplishments and items through web-based media stages and your site.
Opportune updates through messages likewise function admirably for organizations.
For example, an eye-snappy plan and post for your image posts can catch clients’ eye successfully. Pick the correct shading palette, logo, textual style, and other plan feel.
Embrace the Right Communication Process
The manner in which a brand conveys tremendously affects their crowd. A straightforward yet viable correspondence is the most ideal approach to impart over all mediums. The tone, words, bid, and the manner in which you state it has a ton of effect.
Ensure that your messages and the general brand correspondence spins around your center business esteem. The allure of your correspondence ought to be founded on the segment and psychographic nature of your crowd.
On the off chance that you utilize a differentiating or wrong allure, at that point you will neglect to win the hearts of your purchasers.
For example, a dismal interest for a caffeinated drink is very differentiating. It will remove all the embodiment of the item. A glad allure works the best for such items.
Make a customs rundown to pick up clearness about correspondence messages that works and doesn’t for your image. Compose a short concentrate about your item and brand for better arrangement.
Remember a couple of modifiers for the substance as it assists with planning lobbies for your image.
Discover Your USP
Each item has a few highlights and it is your occupation as a proprietor to locate a one of a kind component of your image. An element that is explicitly accessible in your item and that improves you than the rest.
Featuring this separating highlight through your correspondence causes you to cut the generalizations. This encourages your clients to realize that you offer something better and a refined item to them.
The USP helps your specialized and showcasing group the most. At the point when used in a proper manner, your clients can get familiar with you and the item.
Besides, it makes it simpler for your clients to settle on their buy choice. Your USP can assist you with winning more clients.
Also read: Best CRM software for 2023
Altered Content Strategy
Frequently, eCommerce organizations expect that long-structure content is the best and can bring them more clients.
The truth of the matter is that you need to utilize the correct watchwords, content structure, improve it, and soon your site will pick up traffic. Most eCommerce organizations rework the substance accessible on the web.
Rather than this, put resources into examination and offer something one of a kind on your site. Your extra endeavors won’t go unnoticed and your clients will value it. Content goes about as the foundation of your eCommerce business.
Refined, educational, and compact sites can hold the capacity to focus of your clients. This will manufacture interest and clients would find out about your item.
While investigating, you should remember what perspectives can support your clients. They would be less keen on realizing what isn’t helpful to them.
Interface and Engage
There are various approaches to arrive at your clients. You can use several stages to arrive at your clients. Ensure that you are fit for dealing with these stages at the same time.
Be dynamic on 2-3 stages so your clients can connect with you without any problem. You don’t need to be dynamic on each stage accessible on the web. This makes it helpful for them to approach inquiries and for you to determine them.End –
Interface with your crowd through on-line and disconnected functions. This encourages you to know them better and satisfy their developing needs.
Long-term strategies to boost the revenue of your online store
The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to and understand their individual needs.
To compete with the seemingly limitless e-commerce options out there, it’s essential to leverage digital marketing to engender customer trust and stand out in a sea of copycats.
That’s what we’ve done at Expedia. We spent years identifying the individual components that add up to a successful e-commerce business model. These proven strategies will help you differentiate your company and make long-term success an achievable reality.Integrate Your Data
That was the situation Aldo Group found itself in recently when it recognized it was failing to utilize its data to the fullest potential. To rectify the situation, the worldwide retailer of shoes and accessories initiated a two-part e-commerce approach, first adopting a new front-end solution to improve data personalization, then by investing in integration software to merge the power of more than 100 existing apps, services, and databases.
The results were tremendous: After blending its legacy systems with new customer-centric data solutions, Aldo Group had its most successful holiday shopping season since its e-commerce debut.
With all the information e-commerce companies now have at their disposal, online businesses have an obligation to make every interaction between company and customer as intuitive and pain-free as possible. Optimization through data affects every aspect of an e-commerce business, so from products to prices, everything on your website should be as dynamic as possible to ensure customers are receiving an experience tailored to their individual needs.Go Straight to the Source
Don’t wait for customers to find you — that’s a great way to lose business to more proactive competitors. Instead, make it easy for customers to buy from you right here, right now.
Remember: It’s much easier to sell something to someone who is already in your store with the intent to make a purchase. Many retailers, such as Target and Starbucks, now use beacon technology to collect personal information and boost sales revenue from customers who are already present. The beacons work by sensing when a potential customer is within a specified location and sending mobile alerts on nearby sales, exclusive promotional discounts, and more.Improve Your Online Presence
You don’t have to revolutionize the online shopping experience to attract customers. You just need to make it easy for them to use your website and ensure they know who you are, what you provide, and where they can find you. Here are some ways to achieve this:
Focus on your website’s navigation. Invest in a quality search feature, thoroughly index your products, and showcase items that have a high success rate.
Personalize the experience. Add sections for new items and bestsellers to help customers see what others like about your brand. Add sections for recently viewed items and personalized recommendations to let customers know you’re listening to their personal interests.
Optimize shopping cart functionality. To prevent customers from abandoning their carts, make sure your shopping cart is as functional and navigable as possible, especially with regard to shipping times and costs.
Make your site mobile-friendly. Mobile commerce makes up 30 percent of all e-commerce in the U.S., and that number is bound to grow as mobile devices become more common and capable. If your customers have to wait ages for a page to load or if your layout is confusing when viewed from a mobile screen, you’ll miss out on what could be easy sales.
Cultivate a positive image. Establish a presence outside places where customers feel the pressure to purchase. Seek opportunities to be a guest blogger on sites that cater to your target demographics, even if the content isn’t promotional. Establishing your company as a thought leader goes a long way toward building widespread consumer trust and having a larger web presence will also boost your SEO strategy.
Prioritize security. Ensure your site’s security is up to par by picking a secure platform, using strong SSL authentication, and running regular PCI tests. A data breach can be devastating even to massive corporations, so let your customers know their data is safe with you, and back up your claim with strong security practices.Don’t Be Shy With Your Customers
Your customers are the ones who know best what they’re looking for, so don’t spend time guessing when you can go straight to the source. Ask for feedback on what you could be doing better and what they like about your website, customer service, products, and more. Site surveys, follow-up emails, and social media all provide opportunities to learn new ways to improve your digital marketing approach.
Building a successful e-commerce business doesn’t have to be confusing. Invest in good tools, leverage your data, bolster your brand’s presence, and stay involved with your customers across all channels. You already run a great company — now take these strategies and use them to break away from the pack and take your brand to the forefront of your industry.
blog / Sales and Marketing How Online Marketing Courses Can Help Entrepreneurs Stay Ahead of the Game
Marketing is a golden ticket that helps entrepreneurs scale their businesses to new heights and pave the path to success. The marketing industry is rapidly evolving from bot-assisted customer relations to augmented reality for product visualization. So, how can a business owner keep up with these constant changes? The answer lies in taking accredited online marketing courses to learn about this dynamic field while keeping up with a busy schedule. Here is a valuable guide to help professionals, entrepreneurs, and marketing aspirants make an informed choice and pick a marketing course that best suits their needs.How to Select the Best Online Marketing Course as an Entrepreneur?
The marketing industry is evolving so rapidly that the techniques and practices popular today can become outdated overnight. Enrolling in online marketing courses can help one stay ahead of the curve by learning about the latest trends in the industry. Given the variety of learning options available, however, it can be challenging to find the right course. Well, let’s make the search easier!
We have put together four key components to look for while picking online marketing courses:1. Check the Accreditation
Explore courses that are offered by reputed institutions or education platforms. This will ensure that the teaching methodology and academic curriculum meet industry standards and are up to the mark.2. Evaluate the Curriculum
Ensure that the course structure covers the fundamental concepts of marketing. In addition, make sure that the delivery method aligns with your learning preferences. This will help to understand core concepts better and build a solid foundation.3. Learn About the Faculty Members
Check the credentials of faculty members and industry experts delivering the course. Experienced professionals are more likely to offer valuable insights into the field.4. Read Testimonials and Reviews
Read about others’ experiences and what they have to say about the effectiveness and relevance of the course. Also, try to find reviews by other entrepreneurs to get a realistic idea about the course.
ALSO READ: Master Marketing for Business: 5 Key Elements for SuccessHow do Online Marketing Courses Benefit Entrepreneurs? 1. Cost-Effectiveness
An online course is likely to cost less than a fraction of a degree in marketing. It is a great way to acquire valuable marketing skills without straining the budget.2. Networking Opportunities
Enrolling in online marketing courses presents the opportunity to connect with other like-minded business owners and industry experts. In addition, one also gets to network with fellow entrepreneurs or potential collaborators, opening up a whole world of possibilities.3. Flexibility of Learning
Online learning enables self-paced learning. Besides, it allows one to choose from full-time, part-time, or offline formats based on individual schedules and requirements.4. Return on Investment (ROI)
ROI is an opportunity to upskill and apply these new learnings to target business growth. Moreover, it can yield significant returns for teaching professionals to optimize their marketing efforts. This could further result in higher conversion rates and boost revenue growth.What are the Online Marketing Strategies Every Entrepreneur Should Know?
Why would any entrepreneur want to miss out on the valuable benefits of marketing and its immense potential? Marketing practices should be a part of every business strategy, irrespective of the industry. However, it is key to identify which type of strategy will drive one’s company to success and work best in the long run. Let’s look at four essential marketing strategies that entrepreneurs should not miss out on:1. Search Engine Optimization (SEO)
Implementing effective SEO practices can help a business’s website rank higher on search engines. As a result, audiences can find its products and services more easily. A key strategy must be leveraged to boost traffic and engagement.2. Email Marketing
Setting up a solid email marketing strategy offers great potential to boost ROI. This is because it costs almost nothing to execute! Newsletters, churn mails, and sales engagement emails are a few types of emails to share with the target audience. Email strategy can also be automated, making it a more viable option.3. Social Media Marketing (SMM)
Social media platforms offer immense potential for building and nurturing an online audience. Besides, engaging digital content can increase brand visibility, inbound traffic, and a positive brand reputation.4. Conversion Rate Optimization (CRO)
ALSO READ: A Comprehensive Guide to Content Marketing in 2023 and BeyondDo Online Marketing Courses Really Impact Business Success?
Comprehensive online marketing courses can give entrepreneurs the skills to boost engagement and drive their businesses to success. Moreover, they provide a great opportunity to supplement learning with practical implementation. To begin with, they can apply their learnings by experimenting with marketing strategies and measuring results. Subsequently, they can refine their approach and make data-driven adjustments based on derived insights. This will help them reach a relevant audience, boost brand awareness, and achieve business success in today’s competitive environment.Get the Skills With Emeritus
The potential of marketing is truly endless when it comes to business. Whether improving sales or enhancing brand loyalty, effective marketing practices can help you achieve it all. If you want to upskill or acquire the latest marketing skills, check out these marketing courses by Emeritus. Learn from the industry’s best and unlock marketing’s power to future-proof businesses.
By Neha Menon
Write to us at [email protected]
This probably means that they don’t have a lead tracking solution in place.
In this post, we’ll cover:
What lead tracking is.
Why lead tracking is so important.
What to know about lead tracking software.
Let’s get tracking!What Is Lead Tracking?
We’ll get into the specifics on how to do this in just a few.Why Is Lead Tracking Important?
Lead tracking empowers you to make data-driven decisions about your marketing and maximize your budget based on what’s working to fuel growth.Free Lead Tracking Solutions
Let’s cover the free lead tracking solutions first.
Okay, so how does this “magical” tracking work? With call tracking technology, you basically associate a different number to each marketing tactic (of course, they all route to your main phone line to make it easy for ya!) Each number rolls into a report so you can see what number the caller used, which allows you to see which marketing tactic drove that call. Easy peasy, lemon squeezy.
Oh, and there are now HIPAA-compliant options for all you healthcare businesses out there!
For example, if you want a way to track how many people are visiting a specific landing page from Facebook, the link you’d include in your ad would have a code like “utm_source=Facebook” properly placed within the URL.
Here’s an example of a LOCALiQ UTM. You can see the source is Facebook, the medium is social media, and the campaign is 2023 Blog.
When these are set up and used correctly, you can see the number of visitors to that link within Google Analytics – and then connect the dots on your reports more easily.
It sounds kind of “automagical,” but this all depends on you setting up these codes and putting them in the right places (or using software or experts that do this correctly on your behalf).
Including options for your customers to tell you how they heard of you in any type of paperwork a customer has to fill out either in person or online.
These are great lead tracking methods because each helps you understand what marketing is top of mind with your customers.
But, it’s not the end-all, be-all of lead tracking, for a few reasons. One is that your customers probably experienced multiple pieces of your marketing — but they might just list the last or most prominent one that they saw (like a display ad they saw while reading their local news online that morning!).
Another is that people don’t have the precision of memory (or honestly care enough) to give a comprehensive report of your marketing influence. So, it’s a good idea to do manual lead tracking along with robust digital tracking, too, to help paint a full picture of your marketing impact.Lead Tracking Software
If you’re looking for a more robust lead tracking solution, then you might consider lead tracking software.
When it comes to sales lead tracking software, there are also many options, which you can break down into two buckets: free and paid.Free Lead Tracking Software
There are free lead tracking software options available out there for your business, and many of them are quite good.
If you’re already a LOCALiQ client, good news: we offer free lead tracking software so you can see how all your campaigns are working to drive success.
There are also companies like HubSpot which offer free lead tracking software solutions – you just have to know how to use them in order to get the most out of them.Paid Lead Tracking Software
Some of the free lead tracking software solutions have a paid component for expanded functionality and features within the platform.What to Look for in Lead Tracking Software
When it comes to finding the right lead tracking software solution – whether free or paid — for your business, look for software that:
Manages all your lead activities in one dashboard.
Shows clear and easy-to-understand reporting.An Important Note About Lead Tracking Getting Started with Lead Tracking
The best marketing strategies are those that work together to help your business grow. And, an important part of any marketing strategy is the ability to see what’s working to drive that growth.
Here are those four lead tracking methods once again:
Call Tracking Technology
Lead Tracking Software
Get information about how LOCALiQ can help you grow your business and actually see what’s working here.Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
“What should I focus on this year?”
This is a question that I have been hearing a lot since 2023 kicked off.
I’ve been going back and forth on what the right answer to that question is, which is also why this article is being published in March and not January.
Already this year, so many new ideas, arguments, and hypotheses have been thrown out into the ether for discussion, and I wanted to see how some of those unfolded before I made the final call on which way to direct people this year.
I take this seriously because SEO is such a slow burn. I always want to make sure I steer people in a positive direction based on real-world experience and data. That’s the practical side of me.
The other side always wants to throw out-of-the-box ideas out into the world to get folks to start thinking a little bit differently about how they approach organic search within their organizations (which is mainly based on my 15-year gut instinct in the field).
Below are what I believe is a balance between those two sides.1. On-SERP SEO (Or Whatever You Want to Call It)
Rand Fishkin gave an interesting talk at BrightonSEO back in September on what he believes is the future of search: “On-SERP SEO.”
The data is thought-provoking – but also somewhat disturbing.
So that sucks.
Getting more visibility on the SERPs to gain more real estate is not a new concept, but this is the first time in the history of SEO where someone has put a name to it and made it an actionable practice.
Maybe I’m wrong, I don’t really know, and who really cares?
The point is that getting creative and thinking differently about how you approach your SEO campaigns is becoming more important when it comes to your presence in the SERPs.
Fishkin talks about anything and everything you could do, which unfortunately means that SEO professionals will inevitably try to do all of these things regardless if it makes sense for them – simply because Fishkin suggested it.
My take? Try and keep it as simple as possible. Don’t try to boil the ocean.
Everyone should be targeting answer boxes (more on that below).
If you have brick and mortar locations, spend time in Google My Business, manage your locations, and ensure your NAP information is consistent.
If you’re a retail brand, sync up your organic efforts with your paid/PLA keyword to see where you convert well and increase your visibility for your traditional organic listings.
Make video content.
If you are a publisher, use AMP. If you aren’t a publisher try AMP on your blog/articles.
Leverage and control the knowledge graph for your brand.
Run a local business? Use Google Posts.
Talk to influencers and get them to promote your brand.
You guys get my point. Don’t just think about how your users see your brand on your site, think of how they see you in the SERPs.2. Write Articles/Blog Posts That Answer Questions & Solve Customer Problems
I’ll let the collective sighs and groans dissipate for a moment before I move into this one.
Yes, this is not news. But it is so, so important today.
Google is appropriating your content into their interface and answering people’s questions without them having to go to your site. That’s the world we live in now. And it’s probably only going to get worse.
All that said, it isn’t all doom and gloom.
This obvious strategy is one that you should ramp up to prepare for our new future.
To prove why you should do this, and that it actually does work and affect the bottom line, I want to talk about a small business I’ve been working with for several years. They developed a blog based on asking and answering questions and saw tremendous results after 12 months.
Below you will see a chart that represents a local business in New York City that came to me asking what they could do to increase organic visibility with the hope of bringing in new sales.
The goal was traffic and rankings and not revenue at first, that happened to just be a happy byproduct of the effort.
We went through everything they could talk about, all of the questions they could answer and to their credit, they dove right in and started creating this content with both images and video content to support. We began this effort in January 2023.
Here is how that strategy panned out for them:
As you can see above, we saw 160 percent in growth in sessions, 166 percent growth in users, and a 93 percent increase in goal completions due mostly to this effort.
Out of all organic sessions driving traffic and revenue, 63 percent of it came from the blog and drove an incremental 300,000 in 2023 for a small business.
In 2023 they are already up 10 percent in both sessions and goal completions due to the blog strategy.
I’ll take it.
Regardless of how large or small your business is, do this.3. The Technical Health of Your Site
In 2023, folks finally realized the technical foundation of your site is important.
While many of us in-the-weeds SEO professionals have been preaching this for years (it’s always nice to bask in the warm glow of being right), the best part was being able to have serious conversations around this topic with the majority of customers last year.
Listen to me folks:
Regardless of how great your content and brand is, you will never reach your full organic potential if your sites foundation is crap.
You will perform better. Believe me.
Common issues to look out for:
Page Speed: Much bigger factor than it used to be.
Mobile-Friendliness: This is how Google judges your site now.
Duplicate Content/Elements: Don’t compete with yourself.
Index Bloat: Are you controlling parametered, search result and paginated pages correctly? Check to see how many pages are in the index in Google Search Console and if you can focus your footprint. Google doesn’t care about the quantity of pages in the index, they care about quality. Don’t let them get lost in a fog of random pages on your site.
Overbearing Security: Make sure Google isn’t hitting a wall when it’s simply trying to crawl your site. If you run your site through Screaming Frog or DeepCrawl and halfway through it starts throwing 429 errors, you might be a little too stingy on the security.
This is another instance where I can go on and on.
Just be aware that the crawlability and performance of your site from a technical standpoint has become an increasingly larger factor and should be an ongoing part of your day-to-day SEO strategy.4. Don’t Obsess over Voice Search
If voice search is a “big” part of your 2023 SEO strategy, stop it.
Now, you can Google articles that I have written recently and webinars I have hosted which state my belief that voice search was already going to be a much larger thing for search.
Sorry, everyone. I was wrong. For now.
By now I had expected some type of reporting on voice search at least from Google and we haven’t gotten it.
I have customers asking me all the time, “how can I win at voice search?” and the simple truth is, you can’t, or at least you can’t prove to me or anyone that you are winning because there is no way to report on it.
I have sat through many presentations over the last year with agencies and consultants who have come up with really great ways for people to say, “this is how you win at voice search”, but the problem is it’s all total bullsh!t because there is no way to prove it.
Until we have a universal way or dataset that we all agree on that shows what users are actually searching for on their home assistants and apply some form of MSV/value to that query, it’s all pontification.
Yesterday, I was having a conversation with a few folks about this and some really cool and interesting points came up that had been heard at a conference regarding voice search, but one in particular stuck with me:
“People can speak 5 times faster than they can write.”
That’s a powerful statement because that would lead one to believe that voice search should be 5 times faster than traditional search.
Fair statement, no?
A counterpoint came up however that actually made even more sense than the previous one:
“Yes, but they can’t listen 5 times faster than they can read.”
This one really blew my mind because it is so true.
When you think about the delivery mechanism of voice search, the logic is totally flawed.
Our search bars are confined spaces that keep searches to a certain length (this isn’t something Google has determined, it’s just how people search, short, to the point phrases…most of the time).
People who search using voice tend to use a more stream-of-consciousness method, which I don’t think anyone really thought of for this application. This is probably why we haven’t seen any real reporting around it.
That and because I truly believe more people are asking their home assistants what the weather is versus how to make an octopus costume as the commercials imply (i.e., most voice “searches” are actually voice “commands”, which is must less valuable to a marketer in my opinion at this juncture).
Regardless, the point made above that folks cannot listen five times faster than they can read really resonated with me because when you think about it, it’s much easer to scroll through results visually than it is listening to them read aloud.
Think about it. If you are looking for the best Mexican restaurant near you, it’s a lot easier and quicker to scroll through reviews visually than it is to have a voice assistant dictate them to you.
Maybe that’s SEO’s reprieve, who knows?
The main issue is that voice search is a distraction for most companies right now.
Shiny object syndrome is the most widespread plague of the SEO community and this is one of the shiniest objects that has come down the road in recent years.
Most sites have a lot of basic things they have to address before they even come near a concept like voice search (see strategies listed above).
While voice search will become an important part of search in the next few years, you shouldn’t be focusing on it right now – even if your site is the most SEO-sound site on the web.
Focus on making your site technically sound, create content that helps your customers, and focus maybe 5 percent of your efforts on something like voice search.
At the end of the day, you can prove the effectiveness of the first two to your bosses while you can’t prove you’re winning at voice search to anyone. So if you have made that one of your Objectives and Key Results (OKRs) this year, you’re screwed.Try Something New This Year
Everything above is approachable to anyone with a website. There are no excuses to not try some new things.
2024 is going to be a big year for search experts who approach the practice with new ideas and passion.
Will you be one of them?
Screenshot taken by author, February 2023
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