Trending March 2024 # 5 Actionable Steps To Get Your Site In Shape For 2024 # Suggested April 2024 # Top 12 Popular

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The new year inspires many people to take action and get in shape, including upgrading their online presence and website. SEO PowerSuite put together an overview of what we can expect this year and how to prepare for SEO success in 2024.

When facing Google, even the best strategies face constant change. Yet, when striving for long-term ranking, there are a few rules that never get old: search results continue to be part of a complicated and strategic marketing plan involving social media, long content creation, and paid search outlets.

An interesting prediction made by the team is the Google monopoly may be ending, thanks to Firefox’s default search engine going to Yahoo. What do you think?

So with the constant change, what are the five areas you should be focused on for your site?

Be Findable

We all want to be found. Yet we need to make sure we can be. Just adding pages with no logical structure doesn’t help your cause at all.

Use a logical site linking structure that allows all important pages to be found easily from the home page. Also, make sure your page names reflect the structure of your site.

If users are having to use the back button to navigate through your site, this is a sign that your site’s structure is not optimal.

Action Steps to Be Findable:

Examine your current linking structure. Are the important pages easily findable on the home page?

Are you using breadcrumbs to help with navigation?

Do you have a search box to help users find the content they are looking for?

Be Proactive With Panda and Penguin

Google’s goal with Panda was to sift out low ranking and poor quality backlinks. If you have too many of those links pointing to your site, you may be penalized. Following up with Penguin which identified unnatural linking patterns to your site.

Action Steps:

Create content that is unique, useful, and therefore shareable.

Does your site have duplicate content from page to page?

Is your site Canonicalization clear and understandable by the search engines?

Use a program like SEOSpyglass to find links that may hurt your ranking.

Here is how you can do that with SEO PowerSuite:

After you log into your account and pull up your project, make sure you run the Update Factors option. If you have a lot of backlinks, this may take a long time. So, you can either let it run or just highlight the sites with a low PR since those may be the highest at risk.

Once you let the program update, go to the link penalty risks tab at the top.

Once there, SEO SpyGlass will show them from the most high risk on down. You can identify these through a color code system. Red being the highest risk, on down from yellow to green and the shades in between.

An excellent feature with SEO SpyGlass’s anti-penalty link audit is the little circled “i” indicating there is more information. When hovered over, a box will pop up letting you know why this particular link may be high risk.

When it comes to focusing on site issues brought about by Penguin, you will want to examine your anchor tags, as well as the rate of backlinks coming back to you.

You shouldn’t worry when people are naturally sharing your informative expert content. But, if you are participating in link networks, receiving links from sites that have nothing to do with yours and have only a few specific anchor texts pointing back, you may need to reevaluate how you are getting those backlinks.

Action Steps:

Examine the anchor text pointing back to you, is this varied?

Find the backlinks that may penalize you and disavow them.

Again, create amazing content that people want to share.

Improve User Experience

In SEO, we focus on Google and other search engines the majority of the time. Yet, it really boils down to getting a live person to your website and helping them along the path of conversion. Websites that focus on creating a wonderful and simple user experience are usually rewarded with sales.

Action Steps:

Test your site speed, does it load quickly? Remove elements that slow down the loading process.

Is your site easy to navigate, finding the most relevant and important information easily from your menu?

Do you have social share buttons available so your visitors can share your content?

Be Mobile Friendly

This one is a pet peeve of mine personally. I still can’t believe how many sites are not mobile optimized yet.

According to in recent reports, nearly half of users say they will not return to a website if it does not work well on their device. And, 50% or mobile searches result in a purchase.

Beyond people NOT coming back to your site, you are missing out on the potential sales and consumer interaction.

Action Steps:

Make sure your site is mobile friendly

Make sure your site is mobile optimized

Test if your website is mobile-friendly using Google’s Mobile-Friendly Test.

Get Social Signals the Right Way Action Steps:

Ask people to share it for you

Make sure to share your content socially yourself

Include images with the name of your attention grabbing headline in them

No one can totally predict what Google has up its sleeves in 2024. By being prepared and keeping your website fit, so to speak, you’ll be well on your way to quality traffic and secure rankings.

What do you think? What is the most important thing web owners should be focused on in 2024?

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Top 5 Steps To Create Your Own Niche In The Digital Sphere

An expanded number of organizations are changing to eCommerce stages. This has come about in more than 20 million internet business stores all over the globe.

Tech firmly thinks sprouting endeavours entering the market have a progression of instruments to launch an internet business venture. Nonetheless, they must be careful that it is a serious stage.

With this market nature, you need to figure out what can make your store stand apart of the messiness and acquire new clients consistently?

On the off chance that you are getting troubling about this, at that point this article will control you to get answers. Further, in this article, you will undoubtedly go over a few inventive approaches to make a specialty for your image.

Also read: Top 10 Helpful GitHub Storage For Web Developers

Top 5 Steps to Create Your Own Niche in the Digital Sphere

Get Clarity about Your Brand

Your image can be related with various perspectives, regions, and fields in the eCommerce domain. It is essential to inspect and assess highlights and properties of your image that hold more weight.

Clients unmistakably need to trust in your image since they can’t smell, contact, or evaluate your items. Neither heritage nor trust can be manufacture for the time being.

You need to reliably take a shot at it for quite a long time to manufacture them.

One route is to keep in contact with your clients. Update them continually about your accomplishments and items through web-based media stages and your site.

Opportune updates through messages likewise function admirably for organizations.

For example, an eye-snappy plan and post for your image posts can catch clients’ eye successfully. Pick the correct shading palette, logo, textual style, and other plan feel.

Embrace the Right Communication Process

The manner in which a brand conveys tremendously affects their crowd. A straightforward yet viable correspondence is the most ideal approach to impart over all mediums. The tone, words, bid, and the manner in which you state it has a ton of effect.

Ensure that your messages and the general brand correspondence spins around your center business esteem. The allure of your correspondence ought to be founded on the segment and psychographic nature of your crowd.

On the off chance that you utilize a differentiating or wrong allure, at that point you will neglect to win the hearts of your purchasers.

For example, a dismal interest for a caffeinated drink is very differentiating. It will remove all the embodiment of the item. A glad allure works the best for such items.

Make a customs rundown to pick up clearness about correspondence messages that works and doesn’t for your image. Compose a short concentrate about your item and brand for better arrangement.

Remember a couple of modifiers for the substance as it assists with planning lobbies for your image.

Discover Your USP

Each item has a few highlights and it is your occupation as a proprietor to locate a one of a kind component of your image. An element that is explicitly accessible in your item and that improves you than the rest.

Featuring this separating highlight through your correspondence causes you to cut the generalizations. This encourages your clients to realize that you offer something better and a refined item to them.

The USP helps your specialized and showcasing group the most. At the point when used in a proper manner, your clients can get familiar with you and the item.

Besides, it makes it simpler for your clients to settle on their buy choice. Your USP can assist you with winning more clients.

Also read: Best CRM software for 2023

Altered Content Strategy

Frequently, eCommerce organizations expect that long-structure content is the best and can bring them more clients.

The truth of the matter is that you need to utilize the correct watchwords, content structure, improve it, and soon your site will pick up traffic. Most eCommerce organizations rework the substance accessible on the web.

Rather than this, put resources into examination and offer something one of a kind on your site. Your extra endeavors won’t go unnoticed and your clients will value it. Content goes about as the foundation of your eCommerce business.

Refined, educational, and compact sites can hold the capacity to focus of your clients. This will manufacture interest and clients would find out about your item.

While investigating, you should remember what perspectives can support your clients. They would be less keen on realizing what isn’t helpful to them.

Interface and Engage

There are various approaches to arrive at your clients. You can use several stages to arrive at your clients. Ensure that you are fit for dealing with these stages at the same time.

Be dynamic on 2-3 stages so your clients can connect with you without any problem. You don’t need to be dynamic on each stage accessible on the web. This makes it helpful for them to approach inquiries and for you to determine them.

End –

Interface with your crowd through on-line and disconnected functions. This encourages you to know them better and satisfy their developing needs.

Three Strategic Planning Tools To Shape Your Multichannel Marketing Strategy

A review of different frameworks covering the customer journey, brand and content

Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices and screens, and a vast array of content, both online and offline. Therefore the challenge for businesses today is to understand how their customers behave and to establish a multichannel marketing strategy to effectively communicate with prospects in the right channel, at the right time. The frameworks and digital marketing models I review in this post can help build communications around the consumer rather than a product.

Business challenges in a hyper-connected world

Businesses face many challenges today, all of which impact the scope and effectiveness of marketing strategy. Some of the stand-out challenges include:

Device proliferation 

Smartphones, 4G coverage and social media has redefined how we consume media.

Connectivity

The average UK household today has on average 7.4 connected devices.

With so much distraction, consumers’ attention is at a premium and therefore marketers must put the right mechanisms in place to understand how people and devices can be targeted, e.g. 2nd/ 3rd screening

Consumer expectations

Despite the hullabaloo surrounding Millennials and how businesses should market to them, there’s a good reason for this concern. The Millennial cohort is an example of a demographic that is always connected, always on and always looking for control, and a reminder of the changing face of the media consumer.

Hype

Hype around new technologies and innovations can be distracting and unless this is tempered can result in ‘Shiny New Object Syndrome’

Businesses must always align innovation with relevance and value, for both consumer behaviour and the business itself.

Resources such as Gartner’s Hype Cycle can provide very useful insights

Silos

Perhaps the biggest barrier to innovation for many businesses is structure and culture:

Marketing ecosystem

Other barriers include education, leadership and ideation:

Innovation Index

Developing a culture where digital is embraced and integrated rather than siloed gives marketers a much better opportunity to understand and appeal to consumers.

Consistency

“Customers expect a consistent experience across all of their touch points with companies and product” – Dwight Griesman, CMO, Forrester

Customers do not differentiate between channels, regardless of how a business is structured internally, e.g. brand, marcomms, digital, ecommerce etc.

Three key tools for multichannel marketing planning

The process of crafting a multichannel marketing strategy is not straightforward and takes time to implement. There are a number of very useful guides on how to take this step-by-step and Smart Insights’ Multichannel Marketing Growth Wheel provides an excellent overview:

In light of the challenges outlined above, I’m going to focus on section three of the Multichannel Marketing Growth Wheel (‘How we get there?’) and highlight three tools and frameworks that marketers can use to shape their thinking to form an approach to strategy and the development of a proposition:

The three frameworks cover the following areas:

Customer journey

Brand

Content

Defining the customer journey using ZMOT

Considering the world we live in today, what is a typical customer journey?

The truth is that there isn’t a typical journey and our influence as marketers is often limited. Journeys vary by industry, brand and category and can be extremely simple or complex, as illustrated by these two contrasting examples:

Booking a holiday:

In this example of booking a holiday, over a 28 day period and lots of shopping around (aggregators, tour operators, review sites), First Choice gets the business in the end following a search once again for “corfu holidays” (which was the query that began their journey). Booking a holiday is an important purchase for many people and therefore consumers take their time to ensure they make the right choice.

Car insurance: 

Buying insurance is shorter and more direct and is often considered to be a ‘hygiene’ activity that we need, rather than want, to do. In addition to price, consumers also tend to stick with brands they believe to have delivered trust and consistency in the past. If the experience was positive before, people continue to buy.

So how can we approach analysing and planning for different customer journeys?

A US study by Carat and Microsoft revealed three basic patterns in shoppers’ paths to purchase, suggesting that it’s often better to think about journeys from the consumer mindset rather than as touchpoints:

With this insight in mind, and despite many different types of customer journey frameworks available, Google’s Zero Moment of Truth (ZMOT) provides a very useful model that combines both consumer mindset and touchpoints to evaluate the customer journey:

When originally published in 2011, ZMOT suggested that whilst the first moment of truth was in front of the shelf and that the second moment of truth occurred through product trial and experience, the zero moment of truth happened largely online, using multiple journeys and multiple devices.

The useful aspect of ZMOT is that rather than replacing the traditional sales funnel, it adds another layer of context. Different channels play different roles at different stages of the journey:

The ZMOT model has evolved over the last five years which can be seen in Google’s publication of micro moments. However, I still believe it provides a useful frame of reference and a valuable tool for marketers.

Understanding brand purpose using the Golden Circle

What is your brand values and purpose? What do you stand for? How do you differentiate versus the competition?

Your brand and business identity is an integral part of how you communicate with customers so it’s therefore essential to have a clear understanding of the purpose that both drives you as a business and inspires consumers to buy from you. One of the tools that I have found to be particularly useful in articulating brand purpose and why you do what you do is Simon Sinek’s Golden Circle marketing model:

Whilst every company knows what they do (e.g. we make widgets), only some clearly know how they do it (the differentiating value proposition or USP). However, it’s sometimes surprising to learn that very few clearly know why they do what they do. The ‘why’ is the fundamental belief and reason for our existence and should be at the very heart of everything we do.

Simon Sinek argues that when you communicate from the outside-in you are simply competing on features, price and add-ons. This is not inspiring and doesn’t give people a reason to believe in your product, service or cause.

In contrast, good leaders and brands act and communicate from the inside-out. They explain why they do what they do before talking about what they do and how they do it. For example, Apple don’t start by saying they make great computers. Instead, the foundation of much of their communication revolves around their beliefs in thinking differently which sets a tone and inspires loyalty.

The Golden Circle is a simple but effective framework that enables you to define:

Establishing a clear understanding of your purpose and raison d’être will give you confidence and clarity regarding the multichannel marketing options that align best with your brand.

Establishing content excellence using the Content Marketing Matrix

Content forms the bedrock of everything we do as marketers and therefore the format, structure and type of content we choose to produce to engage consumers must be consistent with our strategy and objectives.

Smart Insights’ Content Marketing Matrix is an excellent framework for generating ideas and identifying the most engaging content types for different audiences:

As Danyl Bosomworth explains in his blog post introducing the framework:

“Our matrix is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business. What will work where your audience are more or less impulsive or rational? What does that mean for content creation and marketing goals? Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation”.

If we think about the multichannel approach, we can see how the Content Marketing Matrix can be applied to different channel options to give our strategy or campaign depth:

And another benefit of the Content Marketing Matrix is that different content types can be used alongside customer journey models, such as ZMOT, to understand where content can entertain, inspire, educate and convince consumers are different stages of the decision-making process:

Summary

Marketing today is a complex process which has made the marketer’s role much more complicated than it once was previously in a predominantly broadcast media landscape.

Today’s media landscape is much more fragmented, consumers’ attention is harder to obtain and technology is constant influence on consumer decision-making. To stand-out and be relevant in such a noisy environment requires precision and flexibility.

However, with careful planning and the use of models such as those we’ve looked at in this post, we can begin to analyse different customer journeys, understand where our brand plays a role in the communication process and assess the content needed to make an impact and drive action.

Vid.sys Bsod: Causes & How To Fix It In 5 Steps

Vid.sys BSOD: Causes & How to Fix It in 5 Steps Everything you need to get rid of this frustrating error

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If you are dealing with the chúng tôi BSOD error, it might be because of an outdated operating system.

A quick yet effective way to fix this issue is to update your drivers to the latest version.

Performing a system restore is another surefire way to solve this problem.

X

INSTALL BY CLICKING THE DOWNLOAD FILE

Fix all BSoD events and keep them away:

Fortect is a tool that checks your Windows OS for bad or corrupted system files. Once found, it can replace these versions with a fresh one from its repository with original Windows System files. Thus, it will restore your system to a fully functional chúng tôi is how to do it in 3 easy steps:

Download and Install Fortect on your PC

Launch the tool and Start scanning to find broken files that are causing the problems

Fortect has been downloaded by

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readers this month.

Among the long list of errors users encounter on Windows PC, BSODs are undoubtedly the most dreadful. One of these frustrating errors is vid.sys.

This error can be due to faulty hardware or driver issues. If you are also dealing with this Blue Screen of death error, this guide will show you quick and effective ways to fix it quickly.

What is vid sys?

The chúng tôi Blue Screen of Death error usually occurs due to driver issues or faulty hardware. Listed below are some of the potential causes of this error message:

Outdated driver: One of the leading causes of chúng tôi is an outdated or broken driver. Reinstalling or updating your drivers to the latest version should solve the problem.

Corrupt system files: If you have corrupt system files on your PC, it might lead to this BSOD. The solution to this is to repair and restore these files.

Outdated PC: An outdated operating system can also lead to this error, and you can fix this by updating your PC.

How can I fix the chúng tôi blue screen error?

One of the major causes of the chúng tôi BSOD error is an outdated display driver. Hence, you need to update your driver to get past the issue.

Another effective option is to use an automatic driver updater to complete this task. This saves you the stress of searching for and installing the drivers yourself. Also, it eliminates the risk of downloading the wrong driver, which can lead to further problems.

⇒ Get Outbyte Driver Updater

2. Repair system files

Sometimes, you might face the chúng tôi error. The solution to this is to run the DISM and SFC scans.

Alternatively, you can fix this issue for good by using a dedicated tool to save you from the stress of running a series of commands and repairing the files manually.

If your OS is outdated, it is prone to different issues, including this chúng tôi BSOD error. The quickest way to fix this is to update your operating system, following the steps above.

4. Scan for malware

The presence of malware on your PC can lead to varieties of issues, including the chúng tôi error. What you need to do here is to perform a full scan.

5. Perform a system restore

If the solutions above fail to fix the chúng tôi BSOD error, you need to perform a system restore to a point where everything works well. This will undo the changes you might have made that are causing the issue

There you have it: everything you need to fix the chúng tôi Blue Screen of Death error. You should now be able to solve the problem with the solutions in this guide.

If you are dealing with a similar issue in navagio.sys BSOD error, check our detailed guide to fix it.

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Get To Know Top Cybersecurity Trends In 2023

Get To Know Top Cybersecurity Trends In 2023

Cybersecurity is the measure that protects your system, data and networks from getting attacked digitally. It stops cyber terrorism, cyber espionage and cyber warfare by using various practices. This is important because these types of attacks target at accessing, transforming and manipulating of sensitive data. Also, attackers go for money extortion and interrupted nuisances. And like what most people think, it is not just limited to getting an anti-malware program.

Every year, by the profound analysts and research team, cybersecurity trends are revealed. These emerging cybersecurity trends help organizations in taking necessary measures for the upcoming jeopardy. Like every year, this year also, some of the cybersecurity trends came into highlight, for helping organizations and agencies.

Also Read : User: The Biggest Threat to Data Security?

Let’s Begin!

Level Up Cybersecurity With Artificial Intelligence & Machine Learning

This is definitely going to impact employment at some level, but why work, when your robot can.

AI & ML can bring great changes in cybersecurity, as they will already predict what’s coming and will take necessary automated decisions to protect your data from any cyberattacks. This cybersecurity trend should definitely be used in all upcoming cybersecurity tools, so that data can be prevented from further attacks.

Companies v/s GDPR

The General Data Protection Regulation (GDPR) is one of the emerging trend in cybersecurity. Recently, earlier this year, European Union has changes the rules and regulations, which are to be followed by every organization who has access to user data in any manner. This is done to make user data more secure by updating the policies and security protocols.

However, many organization are failing to implement policies and regulations. And, for this failure, there are several reasons. But, the major reason for this are the rules set up by EU. Under these GDPR rules, every individual has:

Right To Access

Right To Be Forgotten

Right To Data Portability

Right To Be Informed

Right To Have Information Corrected

Right To Restrict Processing

Right To Object

Right To Be Notified

Attacks on Blockchain Based Systems

Blockchain is the latest emerging trend, which is transparent, secure and authentic. But, Blockchain Too isn’t that safe.

Yes, there has been many cases of Blockchain based system hacks. And, when we say many, we can easily conclude that Blockchain systems are the new target for attackers, why?

Cyber-attacks have always somehow convinced & influence user to give their own data. However, the topic of concern is, what measures or practices does these Blockchain based systems are taking. Some of them claim to be most secure of all, but a single small loophole can get whole system blocked. It’s better for organizations to prepare themselves this year for potential risks and to take preventive measures to save themselves from being hacked.

Must Read : Top Cybersecurity Assessment Tools For Networking Professionals

This is it guys! These are some of the emerging cybersecurity trends and cyber security research topics to put your attention to. Make sure, if you work for an organization or run an organization, you follow all the above given practices and take necessary actions with the use of evolving technology. Keep following the emerging trends in cyber security in 2023 to stay updated and secure.

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4 Steps To Calculate Your Organization’s Carbon Footprint In ’23

The perception of regulators, investors and consumers regarding environmental challenges is changing rapidly. All stakeholders want to see real efforts to mitigate the negative impacts of climate change.

Therefore, organizations’ environmental, social and governance (ESG) strategies and reporting become an important indicator for their compliance requirements and customer and investor relations. The first stage in ESG reporting and identifying strategies for organizations to minimize their carbon footprint is to measure their carbon footprint. In this article, we will provide you a step-by-step method to calculating your carbon footprint.

The carbon footprint is the measurement of a company’s greenhouse gas (GHG) emissions in units of tons. The larger the carbon footprint, the more negative the impact on the climate.

Companies release GHG such as carbon dioxide, methane, hydrofluorocarbons into the atmosphere  during manufacturing, transportation, or other business activities. Carbon footprint of a company accounts for both the direct and indirect GHG emissions of the company.

Direct GHG emissions: GHG emission can be the result of company actions that come from facilities owned by the company. For example, if a fossil fuel power plant burns coal to generate electricity or a factory releases CO2 while producing goods as a by-product these count as direct GHG emissions.

Indirect GHG emissions: The companies that use intermediate or final goods for their operations indirectly cause GHG emissions because the production and transportation of these goods emit a certain amount of GHG. Supplier emissions, electricity consumption for the company’s operations, and waste disposal all fall into this category.   

Direct and indirect GHG emissions vary considerably from sector to sector (see Figure 2). It is important to note that the Greenhouse Gas Protocol provides a three-tiered classification for greenhouse gas emissions, referred to as Scope 1, Scope 2, and Scope 3. Scope 1 emissions correspond entirely to direct GHG emissions, Scope 2 emissions are a subset of indirect GHG emissions that essentially relate to a company’s energy consumption. Scope 3 emissions are also a subset of indirect GHG emissions and arise from upstream and downstream value chain carbon emissions.   

Figure 2: Direct and indirect GHG emissions by sectors in the U.S. (direct emissions yellow, indirect gray). 

As shown in Figure 3, carbon footprint is measured by multiplying unit of business operation (e.g. gallons of gasoline) with operation specific emission factor (which is equal to 8,887 times 0,001 metric tons CO2/gallon for gasoline according to the US Environmental Protection Agency. So, for instance, a field sales team that consumes 13503 gallons of gasoline per month for transportation purposes creates a carbon footprint of approximately 120 tons per month.

Figure 3: Calculation of carbon footprint

To effectively apply this formula, we divide the task of calculating carbon footprint into four main parts, namely, identifying business operations, collecting data on each business operation, determining operation-specific emission factors, and performing the final calculation and interpretation. 

1. Identify business operations 

First, you must identify every business operation that emits GHG into the atmosphere. For example, heating, transportation, any business-related activity that consumes electricity or energy, waste management, etc. are all sources of GHG emissions. You should choose a metric to determine how much your organization executes each business operation. Transportation of products, for example, emits GHG due to fuel usage. Metrics such as liters or gallons can be used to calculate your fuel consumption. Electricity consumption can be measured by kilowatt hours etc. 

2. Collect data

Collecting the necessary data to calculate your carbon footprint can be challenging because, as mentioned earlier, companies release greenhouse gasses through direct and indirect activities, and indirect activities can account for the majority of greenhouse gas emissions in some sectors, (see Figure 1 above). Therefore, you will likely need external data to accurately calculate your company’s carbon footprint. 

Getting consulting services or using tools/platforms that specialize in carbon footprint calculations can be helpful since they have access to larger datasets. However, if you can export data from the companies you work with, this will also work.

Also, cloud-based enterprise resource planning (ERP) technologies can help determine direct emissions since they combine real-time financial and operational data on a single platform. The data that a firm uses to disclose its expenses, such as heating, on audit reports can be utilized to calculate the company’s carbon footprint. Since they both related to certain amount of natural gas consumption.

The same principle can be extended to the usage of gasoline, diesel, electricity, and so on.

3. Find operation-specific emission factors

To calculate your carbon footprint, you need to know how much GHG emissions are generated per kilowatt-hour of electricity used, per gallon of gasoline consumed, and so on. To find out this information, you can use reputable data providers like EPA for transportation, electricity and waste emissions, the UK version of the EPA which is Defra that provides similar data. To find out greenhouse gas emissions from materials, you can use the Higg Index.

To determine operationally specific emission factors, it may be easier to work with consulting firms or use cloud-based tools. In addition, such alternatives could provide better insight into your company’s carbon footprint. For example, the EPA provides US-wide data on greenhouse gas emissions per kilowatt-hour of electricity consumed. However, the composition of electricity generation varies from state to state. One state may generate most of its electricity by coal-fired power plants, while others may use environmentally friendly resources. 

4. Calculate and interpret   

The final step is to calculate your company’s carbon footprint and interpret it. By doing so, you can find out which activities are the biggest problems in terms of GHG emissions. Once you identify these areas, you can develop action plans and inform your customers and investors about the implementation and results of these plans.

Figure 4: An example of carbon footprint calculator’ data visualization.

Keep in mind, you may lower your carbon footprint while increasing operational efficiency by implementing digital transformation.

To improve your corporate sustainability you can also read our articles on ESG best practices and circular economy best practices.

If you need help taking proactive environmental measures, please contact us. 

This article was drafted by former AIMultiple industry analyst Görkem Gençer and is dedicated to his grandmother, Çağlayan Gençer, who was always concerned about her environmental impact. Her last words to Görkem Gençer was: “While going to the ambulance, I left the lights on. I hope you turned off the lights after me.” AIMultiple hopes that soon everyone will be aware of our impact on the environment, be concerned about it, and work to lessen it.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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