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Some say cold emails are always awkward.

You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply.

But I believe that every cold email has a big chance of being opened.

Everything boils down to how you approach it.

In this column, we’ll check out five common reasons email outreach fails.

But first, the baseline.

Personalization is an Email Basic, Not an Optimization

Too often, we see worn-out and overused email outreach templates like the one below.

Spend a bit of time researching the brand you’re trying to contact and invest that bare-bones effort into personalizing your emails.

For example, what’s wrong with this email?

It doesn’t include even a pinch of personalization.

The sender doesn’t address me by name and there isn’t even the slightest hint that they tried to research my company (or what we do), or the types of articles we usually post on our blog.

But a lack of personalization is not the only reason why many pitches end up in the trash folder.

1. Sending Emails to the Wrong People

You can tailor your message in the most creative and engaging way, but it won’t work if you send it to the wrong person.

And too often, good email outreach pitches end up in the wrong inboxes.

I like this simple pattern for our link building campaigns:

Search for a person who is responsible for SEO or link building in the company.

If a business doesn’t have such a specialist, search for someone who’s responsible for creating content for this brand.

Of course, there’s still a chance you won’t find anyone that would fall under SEO/link-building profile.

In that case, really rethink why you are pursuing a partnership with such a business.

Keep looking for a brand with an active content strategy.

2. Following the Wrong Logic in Your Pitch

When I think about this reason, I always recollect an old Greek proverb about Epictetus, a famous philosopher and stoic.

After one of his speeches, the philosopher’s students began praising him for his ideas. Epictetus replied,

“If you are wasting time praising me, it means you hardly have anything valuable to share with me.”

I liken this to the nature of email outreach pitches known as ego-bait.

Basically, the sender praises the addressee, stuffs the email with compliments, and then asks the addressee for a favor.

I even see these pitches in my LinkedIn inbox from time to time:

The problem with ego-bait pitch emails is that they typically offer nothing truly valuable or meaningful in return for that favor they’re asking.

Think about a personalized offer that would definitely grab the addressee’s attention and win them over, instead.

For instance, you could check their blog for outdated content, find broken links, and suggest replacing them with something more relevant.

In my practice, we’ve done a successful outreach campaign by pitching an idea of replacing old data with fresh content.

3. Thinking That Adding a Name Is Proper Personalization

Many email outreach pitches all look the same, except for one thing: the name of the person they are addressing is different.

This is what happens when the sender applies the same template to every outreach email, changes the name, and calls it personalization.

In reality, you will hardly get someone’s attention with your pitch just by adding their name to it.

Besides, some tools do it automatically.

That’s why you need to think about other, more meaningful personalizations.

Some of the same email outreach tools can help.

Using Pitchbox as our example: it allows you to insert so-called merge fields in the body of your email. You can improve your message by including the person’s geolocation or simply mentioning the latest blog article they’ve written.

4. Starting the Outreach With Email

Wait, aren’t we talking about email outreach campaigns?

What do you mean it’s not the best way to start communicating with a prospect?

It would be more productive to start the communication with a prospect via LinkedIn than to send numerous emails and follow-ups.

Email is more of a private domain, while LinkedIn is a social space suitable for networking.

People expect to hear from their network here.

Besides, on LinkedIn, you can check the profile and make sure you’re contacting the right person.

Speaking of LinkedIn, I should also add that it’s a great place for small talk, which inevitably takes place in the initial stages of building a relationship with a prospect.

As a result, you can use all that to establish a rapport and win the prospect over.

5. Failing to Offer Something in Return

The value of your professional relationships grows from mutual benefit.

It would be great if everyone was the Good Samaritan and offered stuff for free just because they want to help.

And maybe there are such people in your industry, but you can’t rely on that.

Same story for email outreach.

In our latest link building email outreach campaign, we found that about 50% of people asked about the benefit they would get if they gave us a link.

What can you offer that would be effective enough to persuade a prospect to give you that link?

If sharing ideas for updating outdated content and fixing broken links doesn’t fit your business profile, you could offer something else—Starbucks gift cards, for example, which has worked out quite well for us.

Another of my industry peers has shared their success with me in sending swag as a thank you for securing a link.

If you have media properties at your disposal — a newsletter or blog, for example — you could offer to feature them in your publication.

You can always use guest posts for that purpose, too.

Offer the prospect a link back to their website in your guest post.

Keep in mind though that if you set out to build hundreds of links to your site, you’ll have to write a good number of guest posts per month.

The choice is yours, but make sure you take your budget and resources into account.

Approach Email Outreach Like a Business Deal

In this article, we’ve discussed the five most common mistakes in email outreach campaigns.

From the lack of email personalization to sending your messages to the wrong people, focusing too much on praising someone, and not offering anything in return, these are the reasons your email outreach campaigns aren’t bringing the results you expect.

Perhaps the biggest reason of all that is underlying all of these mistakes is that you simply don’t treat email outreach as a business deal.

Outreach is just one step in developing a relationship with a client.

However, your outreach emails are your first impression.

Don’t miss out on the opportunity to make a good one, because it’s unlikely that you will get a second chance.

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Image Credits

Featured image and all screenshots by author, January 2023

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Answers To The Most Common Email Marketing Faqs

Including the 5 “must-know” lifecycle segments

I work in client services for one of the UK’s fastest growing email service providers. Although I deal with numerous different organisations and people at various levels on a daily basis, in most cases the range of email topics we discuss is broadly the same.

Email FAQs

The re-occurrence of similar client issues and questions means I invariably end up saying the same kind of things to different people in response.

Here are some of the questions clients most frequently ask:

Is email marketing ‘on the way out’ and social media where we should now be investing?

How can we work more effectively with our email technology?

How can we optimise and save time while increasing our email activity?

How can we ensure we are giving our customers what they need at each lifecycle stage but we can still make money?

I guess it’s sometimes easy for me to forget the fact that, while email is my daily bread and butter, this isn’t necessarily the case for clients. Sometimes I lose sight of the fact the email principles and guidelines I take for granted, because they’re 100% clear to me, are not so easy to understand or grasp for marketers who regularly deal with a range of direct marketing channels.

So, here are some of the ‘pearls of wisdom’ I dish out on a daily basis. I hope there is something here of use to you.

Answers to four of the most frequently asked ’email’ questions

Some the following points may help you gain buy-in on the importance of email as an effective marketing communication tool from a wider circle of people within your organisation.

1.       Email still has significantly more accounts than social media

Email hasn’t been killed off by social media. And, it’s still maintaining its post-recessionary position as the most measurable marketing channel. To put this into perspective, let the numbers do the talking……….

There are currently 3.2 billion active email accounts globally, and this figure is still growing. In comparison, there are currently 750 million Facebook accounts and 300 million accounts on Twitter.

The average person receives approximately 64.8 emails a day, compared to 0.08 on Facebook and 0.47 tweets. So, it’s fair to say that, while social media certainly has revolutionised modern day communication, it certainly isn’t the huge threat to email that some are making out. And, for an online business, social media is far from being a lucrative sales channel.

Email has been described as the ‘workhorse’ of marketing and that’s exactly what it is.

Email is inexpensive and, if it’s done right, email works hard to deliver maximum results with minimal effort. The days of ‘spray and pray’ are long gone, however.

It’s now time to get to grips with your database and use eCRM effectively to make your email marketing programmes work for your organisation and deliver the best results.

2.       Get the most from your technology

Whether you’re using an internal email system or one of the multitude of professional email marketing platforms available, it’s important to ensure you’re making the most of the tools at your disposal.

Are you using CMS templates to save time coding and ensure brand consistency?

Are you testing your creative and subject lines to ensure optimum response rates?

Have you set up automated triggers based on your customers’ lifecycles and recipients’ behaviour?

3.       Know your customers

Understanding your recipients and their lifecycle stages will help you segment and target them more effectively.

You will be sending a lot less email in a highly targeted way and achieving better results – the old mantra; ‘right person, right message, right time’.

The most common customer lifecycle stages correspond to the following segments:

Common lifecyle group A: Prospects

Signing up for newsletter indicates real interest, so a simple ‘you are now registered’ is abusing this interest. Use this moment to engage the new subscriber with the first email of a clearly thought-out welcome programme.

A good welcome message can expect up to 7x higher response rate than a regular newsletter.

Use initial communications to find out more about your subscribers – their wants, needs, expectations. Now is the best time to collect data to use in segmentation and targeting later in the customer lifecycle.

Common lifecyle group B: 1st time buyers

Ask recipients and customers for feedback. Did everything go smoothly in the purchase process? Is there any further information they need from you at this point?

Ask recipients and customers for feedback. Did everything go smoothly in the purchase process? Is there any further information they need from you at this point?

Use the data you have to decide how to proceed and target them going forward. Depending on the type of business you operate, you might prioritise the collection of:

Common lifecyle group C: Established customers

Now you have some established customers you can use their previous purchase behaviour to refine your email targeting. For example, dynamic email content can reflect each customer’s previously purchased product ranges, or upsell/cross-sell add-ons or accessories. Make the offering as relevant as possible using the wealth of information you now hold.

Set up automated trigger campaigns based on key customer dates you’re aware of; for example:

Birthdays

Post-purchase – upsell/cross-sells

User generated content – request for a product/service review?

Cart abandonment programmes

Recently browsed items  – dynamic content into a promotional product email

‘Time to repurchase’ campaigns

Common lifecyle group D: Premium customers

These are the customers you need to keep loyal. There are various types of loyalty programme you can implement, from a traditional ‘collecting points to buy products’ type to alternative approaches, such as:

Reward loyal customers with exclusive deals or products

VIP areas on the website

Advanced previews of new product launches

Common lifecyle group E: Lapsed customers

Depending on your organisation and the average sell cycles and buying patterns of your audience, you can implement a variety of reactivation -type campaigns. Once again, each campaign is based on ‘last purchase date’ triggers:

Incentive to re-purchase – discount or gift with purchase

‘We miss you’ messaging

Link to update preferences for email communications

‘Last chance’ offers

Reduce email communication frequency during the lapsed period to maintain some response rate, even if it falls short of full conversion

Survey to ascertain why they’ve lapsed

 Finding the right programmes and techniques for your specific organisation is the key to email marketing success.

4.       Reap the rewards

Many email campaigns are triggered by and use dynamic content, meaning you can save time and resources by only setting them up once – all you have to do then is launch the campaign and track the results.

Understanding and using your customer data not only improves the relevance of your campaigns; it also results in continuous improvement in your data hygiene.

Implementing highly targeted programmes and increasing their relevance to recipients greatly improves your deliverability rates. Improved list hygiene decreases hard bounce rates and targeted relevant content goes a long way to ensuring you hit the inbox every time, despite ever-changing ISP relevancy rules.

Ultimately, the more targeted and relevant the campaigns to your customer base, the higher your ROI. It’s a no brainer – so ‘get relevant’!

Image credits: Silicon Cloud, Reliable Networks

Suited Up Review: Target Your Jump To Hit Your Mark

One of the most popular types of games in the App Store is the physics-based aim-to-shoot kind. We can attribute the success of the genre to Angry Birds. It may not have been the first, but it was certainly the most popular. If you are a fan of physics-based games, but are getting tired of the same old slingshot style mechanics, there is a new bird in town.

Suited Up uses the idea of aiming to shoot, but players must select the point at which the jumper will arc. Instead of dragging to aim, just tap the screen to mark your target and see where you land…

Design

The game features one tiny jumper, outfitted with a rocket-propelled suit. He takes off from one platform and lands on another, if you’ve aimed correctly. The background is usually based on some sort of industrial theme, either inside a factory, or outside, surrounded by space stations. However, there are four different worlds, each with a different theme.

The foreground is made up of boxes, girders, planks, and other items that must be hurdled by our vaulting hero. There is always one canister on each level, which is usually out of the way and difficult to reach, but will increase your score if you can get it.

There is also an exit portal that will suck the jumper in if he gets close enough. The goal is to get your jumper into the exit portal.

There is only one control; tap. Players tap the screen where they want the jump to arc. A target appears and then the little guy jumps. If you miss, you can try again and a ghost of your previous attempt will appear so you can remember what not to do the next time.

Every level can be rotated for landscape or portrait gameplay. Some levels are designed different when in one viewing mode or another, so rotate your screen often to see if there is an easier way to reach the exit.

Gameplay

The goal is to get to the exit portal as fast as possible and in as few jumps as possible. Each level has a par time and par jump. Make it within the limit to move up in ranks.

When you first start a level, rotate the screen to see if the obstacles are repositioned more optimally at a different angle. Then tap the screen above the jumper to select the target. After the target is set, the jumper will rocket upward and reach the peak of his arc where you selected. Then, he will drop downward at the given trajectory to his landing spot. If you aimed properly, he will land on a crate or platform. If not, he will plummet to his death and you must try again.

Estimating the trajectory is very difficult, and gets harder as levels progress. One slight misplacement and your jumper may be shredded by blades, smashed by a cannonball, or stuck on a platform that is out of the way.

When you get a second try (or third, or fourth), you will see a ghost image of your previous turn. Try to adjust your target based on what you did wrong last time. If the jump came up short, tap the screen a bit further away. If you overshot, back the arc up.

Remember, each level has a time and jump par. So, to get the highest score, don’t hesitate, and don’t miss. The best way to finish the level under par is to find the right target arc for each jump by making mistakes over and over again, and then repeat the level one last time the right way.

In addition to the premade levels, of which I believe there are 40, players can build their own obstacle courses with the level editor. You can make your level look however you want and then upload it for others to play.

Challenge friends to beat your score and give them a shot at attempting to finish your complex levels. You can also play the game with the global ghost to see how other players aimed their target arc.

Players unlock new suits for earning achievements. For example, if you complete the Hanger world with a score of A+, you will unlock the Rusted jumper suit. Replay levels to get a higher score and unlock all 30 suits.

The Good

This game is very challenging, but keeps you coming back for more. Even though you may complete a level within the jump par, you will find it very difficult to make it within the time par, which will drive you crazy and make you want to replay until you make it.

The Bad

Currently, you can’t zoom in or out. Sometimes, the exit portal is off-screen and difficult to find. Luckily, the game’s developer is working on a zoom feature that will be added in the next update.

Value

Suited Up costs $1.99, which is a decent price for a game like this. It may seem a bit higher than most in the genre, but there are no in-app purchases at all. The replay value is through the roof since you will want to keep trying to get the highest score possible on each level. Plus, the level editor makes it possible to play an uncountable number of different courses.

Conclusion

Fans of physics-based games will love this. It has all of the traditional mechanics, like precision aim, but offers it in a completely different way. If you are looking for something new in the genre, you won’t be disappointed. This game is available on the iPhone, iPad, and iPod touch. Download it in the App Store today.

Related Apps

Obviously, the Angry Bird franchise is the most popular on iOS, but Cut the Rope 2 is another well-liked physics-based game.

The Top 5 Reasons Why Organisations Need To Prioritise Cybersecurity

Cyberattacks are one of the most pressing issues that large and small businesses today must deal with. The risk of cyberattacks is increasing as firms rely increasingly on diverse technologies. Companies must therefore understand the importance of cybersecurity. Cybersecurity, in its most basic definition, refers to a body of technologies, protocols, and best practices developed to protect the system from cyberthreats like attacks. By limiting the damage that hackers can cause to a company’s assets, it is also referred to as information technology (IT) security and is essential in preventing cyber threats. High levels of cybersecurity can assist you in maintaining control over your network resources and continuing to unhinderedly pursue your company goals. Therefore, cybersecurity is a topic that is widely discussed today. Let’s examine the significance of cybersecurity. Many businesses overlook the importance of cyber security and become targets of attacks. Because they don’t consider them to be necessary investments, they don’t even adopt the most fundamental security measures. In contrast, many firms throughout the world that are aware of their cyber defence have employed technology to leverage quickly expanding technology standards to become more resistant than ever. Industries such as banking and finance and the online gambling industry need to hold cybersecurity in its highest form. The former industry has sensitive information including personal information and bank account details of clients that cannot get in the wrong hands. The latter industry involving some of the

More frequent cybercrimes

Regardless of how big or small your organisation is, a cyber-attack can hurt you. This is so because every business has a number of valuable assets that any hacker could utilise. It occasionally involves the personal information of customers or clients. Other times, it’s plain and simple just “money.” Strong cybersecurity is the only way to stop the annual rise in cybercrimes.

Rising use of technology

We all use technology frequently, which means that hackers have a thriving business. Edge computing, serverless computing, and API services are all expanding quickly. When utilised in conjunction with container orchestrations like Kubernetes, processes can be successfully automated and altered dynamically to fit a variety of conditions. Attackers are attempting to stop this hyper-automation by targeting such APIs, which have the potential to significantly affect a company’s commercial operations.

More IoT devices being used

The development of Internet of Things (IoT) technology has benefited us, but it has also made us a hacker target. Due to their numerous sensors and usage of cutting-edge technology for ongoing connectivity and data sharing, IoT devices present larger surface areas for data breaches. No matter how sophisticated your security measures are, if you don’t handle these internet-connected gadgets effectively, they will give you an opening.

Cryptocurrencies and the deep web

The deep web, also referred to as the dark web, is a collection of websites that are hidden from search engines and secured with passwords or other security measures. Users remain anonymous since only specialised web browsers can access these websites or pages. The dark web functions as a covert area where unlawful acts including the release of software, the sale of personal information, the trafficking of illegal goods and people, piracy, the sale of illegal weapons, and several more unfathomable crimes can be carried out. The preferred currency of the attackers is now

Increasing ransomware

One of the current most lucrative cyberattacks is ransomware. Due to the intense emphasis of law enforcement and the significant financial stakes, ransomware techniques in particular are experiencing significant change. All environments, including cloud, OT/IoT, and virtualised systems, have been impacted by ransomware. Any object linked to a network that can be reached is a potential target. It will soon become standard practice to steal data for double extortion and disable security tools, but it will also get more intimate with insider threats and personal data. 25% of firms that experience a crisis don’t reopen. In order to protect our systems from viruses, it is crucial that we take cybersecurity seriously.

Cyberattacks are one of the most pressing issues that large and small businesses today must deal with. The risk of cyberattacks is increasing as firms rely increasingly on diverse technologies. Companies must therefore understand the importance of cybersecurity. Cybersecurity, in its most basic definition, refers to a body of technologies, protocols, and best practices developed to protect the system from cyberthreats like attacks. By limiting the damage that hackers can cause to a company’s assets, it is also referred to as information technology (IT) security and is essential in preventing cyber threats. High levels of cybersecurity can assist you in maintaining control over your network resources and continuing to unhinderedly pursue your company goals. Therefore, cybersecurity is a topic that is widely discussed today. Let’s examine the significance of cybersecurity. Many businesses overlook the importance of cyber security and become targets of attacks. Because they don’t consider them to be necessary investments, they don’t even adopt the most fundamental security measures. In contrast, many firms throughout the world that are aware of their cyber defence have employed technology to leverage quickly expanding technology standards to become more resistant than ever. Industries such as banking and finance and the online gambling industry need to hold cybersecurity in its highest form. The former industry has sensitive information including personal information and bank account details of clients that cannot get in the wrong hands. The latter industry involving some of the most popular online casinos all offer top-notch cybersecurity to protect their player’s information from fraud and hacks. The following are some salient justifications for why cyber security is crucial for contemporary businesses:Regardless of how big or small your organisation is, a cyber-attack can hurt you. This is so because every business has a number of valuable assets that any hacker could utilise. It occasionally involves the personal information of customers or clients. Other times, it’s plain and simple just “money.” Strong cybersecurity is the only way to stop the annual rise in chúng tôi all use technology frequently, which means that hackers have a thriving business. Edge computing, serverless computing, and API services are all expanding quickly. When utilised in conjunction with container orchestrations like Kubernetes, processes can be successfully automated and altered dynamically to fit a variety of conditions. Attackers are attempting to stop this hyper-automation by targeting such APIs, which have the potential to significantly affect a company’s commercial chúng tôi development of Internet of Things (IoT) technology has benefited us, but it has also made us a hacker target. Due to their numerous sensors and usage of cutting-edge technology for ongoing connectivity and data sharing, IoT devices present larger surface areas for data breaches. No matter how sophisticated your security measures are, if you don’t handle these internet-connected gadgets effectively, they will give you an chúng tôi deep web, also referred to as the dark web, is a collection of websites that are hidden from search engines and secured with passwords or other security measures. Users remain anonymous since only specialised web browsers can access these websites or pages. The dark web functions as a covert area where unlawful acts including the release of software, the sale of personal information, the trafficking of illegal goods and people, piracy, the sale of illegal weapons, and several more unfathomable crimes can be carried out. The preferred currency of the attackers is now cryptocurrency . End users have long struggled with phishing scams, data thieves, and malware that switches wallet addresses in memory. Attacks on the core software of cryptocurrencies, smart contracts, are now more frequently launched. These new marketplaces present chances for sophisticated attacks (such as the flash loan attack), which might give attackers access to liquidity pools for cryptocurrencies worth millions of chúng tôi of the current most lucrative cyberattacks is ransomware. Due to the intense emphasis of law enforcement and the significant financial stakes, ransomware techniques in particular are experiencing significant change. All environments, including cloud, OT/IoT, and virtualised systems, have been impacted by ransomware. Any object linked to a network that can be reached is a potential target. It will soon become standard practice to steal data for double extortion and disable security tools, but it will also get more intimate with insider threats and personal data. 25% of firms that experience a crisis don’t reopen. In order to protect our systems from viruses, it is crucial that we take cybersecurity seriously. Everyone is impacted by the critical problem of cyberthreat. You should take security precautions to safeguard your data from hackers whether you operate a business or use the internet in any other capacity.

Outlook Email View Changed: The 5 Best Ways To Fix It

Has it ever happened to you that you wake up in the morning and open your Outlook email only to find out that your Outlook email view changed?

If yes, then you’re not the only one experiencing this issue. There are thousands of Outlook users who face the same issue.

For some people, a change in their email view won’t interrupt the workflow. However, everyone might not feel the same way.

Some Outlook users might find it distracting and annoying, affecting their productivity and attention.

Hence, they keep searching, how to change Outlook email view back to normal?”

In this blog, we’ll discuss some quick and verified solutions to the problem “Outlook email view changed”.

But first, take a look at the reasons that might be responsible for this Outlook mail issue.

Reasons for “Outlook Email View Changed”

Outlook mail offers different views to its users for viewing emails. Various factors can be responsible for this problem, including the following ones:

Outdated Application

Microsoft constantly updates the user interface (UI) of its apps like Outlook to give it a fresh look and resolve known bugs. Also, updates address any known security loopholes as well.

User Profile Corruption

Outlook user profile corruption can also be responsible for the “Outlook email view changed” problem. If the user profile gets corrupted, Outlook can change the view by itself.

Third-party Applications

Every user uses several applications on their computer. Some third-party apps might also be responsible for this Outlook issue. In case you’ve installed some apps recently, they might be the possible culprits.

Changes Performed by the User

That’s right. You might have unknowingly switched the email view and forgotten. In this case, nothing else but you’re responsible for the changed view of Outlook email.

Irrespective of the reason, the “Outlook email view changed” is a common error or experience that Outlook email users frequently report. Find below the best and easy fixes you can try right now:

Best Methods to Fix “Outlook Email View Changed” Issue

Method 1: Reset from View Menu

Microsoft Outlook app comes with a dedicated reset button to return to the default email view settings. If your Outlook email view changed, this is the first thing you should do following the steps below:

Open the Outlook application on your computer.

Select the View tab.

There’ll be three options available: Compact, Single, and Preview.

Choose the Compact option.

That’s it. The email view will be changed to the default one.

Method 2: Create a New Outlook Profile

As mentioned earlier, Outlook profile corruption can change the email view change. So you can also create a new Outlook profile to fix this issue.

When there is a new profile, it contains all the default Outlook settings, including the View layout.

Follow these steps to create a new profile in Outlook:

Navigate to the Control Panel of your Windows computer by typing it in the Search.

Select the Mail option.

Mail Setup – Outlook window will open.

In the General tab, You’ll see the list of existing profiles.

Make sure the radio button for Always use this Profile option is selected.

Method 3: Reset Through Run Command

Another quick and easy way to fix the Outlook email view is by running a command. Windows users can swiftly reset the Outlook views back to the default using this method.

Perform these steps to successfully apply this technique. But before you start, make sure the Outlook application is not running on your computer.

While on your computer desktop screen, press the Windows + R keys together.

Type the following Windows Run command by copying the syntax and pasting it in the blank field near Open.

outlook.exe /cleanviews

Hit the Enter key.

You’ll see your Outlook application opening automatically. All the custom views will be set to default, including the email view.

Method 4. Disable Outlook Add-ins

If you see the email view getting changed repeatedly, some corrupted or malfunctioning add-ins or extensions might be at fault for the change in Outlook view.

Disabling the Outlook Add-ins can resolve this issue. Here is what you need to do:

Open Outlook.

Go to the bottom-left corner to select Options.

A new window will open.

Choose Add-ins option from the left panel.

At the bottom, there is the Manage section.

Open the drop-down menu and select COM-Add-ins before hitting the Go button.

A list of installed Add-ins will open.

Uncheck all to disable them.

Restart Outlook to see if the issue is resolved.

If it doesn’t fix the problem, something else might be responsible for the “Outlook email view changed” issue.

Now, you can access the Add-ins list and check them to enable them again.

Method 5: Update Microsoft Outlook

If you’re using an outdated version of Outlook, you might notice some issues with the View layout.

Even after trying the above methods, the issue might return if you don’t have the latest Outlook version.

So, try these steps to get the most recent Outlook version and thus avoid various bugs and issues, including “Outlook email view changed”.

Open your Outlook application on a Windows computer.

Select the File tab.

Choose the Office Account option from the left panel.

On the left side of the Office Updates icon, there will be Update Options.

Microsoft Office will search for an update automatically and download it.

When the update is complete, restart your Outlook.

The Outlook email view will revert back to the default one.

Conclusion

“Outlook email view changed” is a problem that can affect any Outlook user due to different reasons.

If you are one of them, and the changed view of Outlook is causing you trouble, this article has the answer to “why did my outlook view change”.

5 Easy Fixes For Common Computer Problems

Many of us are so reliant on our computers that it’s a serious problem when something goes wrong—akin to the power going out or the water getting cut off. Of course you want to get your system back up and running as quickly as you can, but that’s often easier said than done. It’s no exaggeration to say an almost limitless number of things can go wrong with a computer, because everyone’s system and settings are different. It can seem almost impossible knowing where to begin when it comes to troubleshooting your way back to a working machine.

1. Run a thorough virus scan

It’s obvious, but it’s effective: Fire up your virus-scanning software, launch the deepest and most thorough scan available, and leave it to do its work. Note that the most comprehensive type of scan (which looks at the most files and takes the longest time to complete) may not be the scan that your computer is set to run by default, so check the program settings to see what’s available. You’ll also want to make sure your scanner is up to date first, so it can catch the most recent wave of bad code.

Antivirus scanners can sometimes miss threats or be disabled by them, so it’s worth getting a second opinion. A lot of antivirus developers make lightweight, on-demand scanners you can install alongside your main security software as a second layer of protection—applications like Kaspersky Security Scan for Windows or macOS, or Microsoft Safety Scanner for Windows, or Emsisoft Emergency Kit for Windows.

Windows Defender on Windows 10 checks a variety of computer health factors. David Nield

You’ll find more antivirus programs around for Windows because it has a history of being attacked by the greater proportion of malware. While macOS is quite comprehensively locked down, especially if you stick to the Mac App Store for your applications, you can never be 100 percent sure you’re safe, so it’s always worth having an antivirus program or two on hand to troubleshoot system problems.

2. Update your software

Many computer problems are caused by outdated and un-patched software, from outbreaks of ransomware to glitchy keyboards that refuse to spit out the correct letters when you tap them. Fortunately, many updates now occur automatically, because they’re so important—which is why your computer might suddenly reboot when you weren’t expecting it to.

Most software updates should be handled automatically, but it’s always good to check. David Nield

It’s important to check for updates to your other applications, including your web browser and your antivirus program, even if you’ve set them to update automatically. The update feature should be fairly prominent in any app, but consult the built-in help options if you get stuck.

After applying all the updates you can find, your issues might be fixed. If they are, maintain this process as a way to prevent future problems in addition to fixing existing ones. Make sure as many of your installed applications are updating themselves automatically in the background, and you should run into fewer computer issues as a result.

3. Cut down on the bloat

You might think that leaving older, unused programs on your hard drive is pretty harmless, but as more and more applications mount up, your operating system has to work harder and the files on your computer get broken up more often and spread out further as your computer tries to save them—something known as fragmentation. As a result, the amount of free storage space can quickly become limited.

Keep your browser as lean as possible and it’ll run more smoothly David Nield

If your computer is running low on disk space, it can lead to a number of problems, including occasional crashes and slow performance. Once you’ve removed unneeded apps, try removing unneeded files too, like movies you’ve already watched or duplicate photos you’ve got safely backed up somewhere else. Generally speaking, the less bloated your system, the fewer problems you’ll run into.

4. Test your Wi-Fi connection

This troubleshooting technique only applies to internet-related problems—one very specific category of issue. The key to getting your internet up and running again is to work out where the problem lies, and the detective work isn’t as difficult as you might think.

If you can, plug your laptop or desktop computer straight into your router with an Ethernet cable. If you still don’t get internet and nothing connected to Wi-Fi is getting internet (like phones and tablets), then the problem may lie with your router hardware or your internet service provider. If that’s the case, your best option is to get on the phone with the company and ask for assistance.

Wi-Fi woes often have a simple solution. David Nield

If some devices can get online and others can’t, that points to problems with those specific devices. We can’t cover every conceivable issue here, but rebooting those gadgets, updating the software installed on them, and switching Wi-Fi off and back on again to establish the connection from scratch are good first steps.

If your computer can get online when plugged directly into the router but not when it’s browsing over Wi-Fi, you might be looking at a problem with your Wi-Fi network. We’ve written before about getting the strongest possible signal around your house, but if that doesn’t get you anywhere, reboot your router and dive into its on-board settings—a quick web search based on the router’s make and model should surface some information about troubleshooting tricks you can try.

5. Reinstall the operating system

Reinstalling Windows or macOS and starting from scratch is a more extreme version of the “cut down on the bloat” solution we mentioned above. It wipes out troublesome programs, erases many viruses and types of malware, resets your internet connection settings and generally gives you a blank slate. You’ll want to make sure that you have all your data backed up before starting the reinstallation process.

What makes this worth trying is that Microsoft and Apple have made reinstalling their operating systems so straightforward. On Windows, you can head to Update & Security from Settings, then choose Recovery, and select Get started under Reset this PC (more here), whereas on macOS your process will vary depending on whether your computer uses Apple silicon or an Intel processor. For the few new models with silicon, turn on your device and continue to hold the power button until the startup options window appears. Choose Option, then hit Continue. If you have an Intel processor, turn on your Mac and continue to hold Cmd+R to launch the Utilities program (more here). Then follow the installer’s instructions.

Resetting Windows isn’t the long and arduous process it once was. David Nield

By setting your system back to square one, you’re theoretically wiping away whatever was causing the issue you’re having, though there’s no guarantee it’ll work. You’ll also need to consider the hassle of getting all your applications and files back on the system afterwards, so it’s not the right choice for everyone in every situation. In our experience though, we’ve found it to be an effective fix for a lot of computer ills.

We can’t promise that these five tips will solve every problem you’re having but they will at least enable you to rule out some basic possibilities as far as root causes go. We’re also not trying to diminish the importance of your local PC repair shop—and that should be your next port of call if your computer’s still struggling at the end of this guide.

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