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Entrepreneurs serve as a one-man army for their new venture. From juggling between multiple departments to pulling five all-nighters in a row, they go through a bunch of challenges while starting their business. While the career option comes with a truckload of rewards once the enterprise takes off, there are some common struggles that most entrepreneurs face in the initial stages of their endeavors. In this article, we shall look at the 6 major struggles faced by Indian entrepreneurs.

Entrepreneurship in India

With Make in India campaign and Startup India initiatives creating a favorable environment for budding entrepreneurs to unlock their true potential, entrepreneurship has seen drastic growth in recent years in the Indian economy. A few factors that have fueled this growth of Indian entrepreneurship include the growth of the middle-class workforce, easier access to the latest technology, and the rise of digital platforms. Unicorn startups valued at over $1 billion have increased enormously over the last five years. Investments from global giants namely, Google, Facebook, and Amazon have additionally propped the entrepreneurial ecosystem and motivated more entrepreneurs to explore and grow their businesses.

Despite the immense support being raised for startups to blossom in India, several challenges still exist on the entrepreneurial road. Some of the commonly faced challenges include the difficulties of obtaining funds, lack of guidance and resources to grow, and complex regulatory environment to operate. These challenges have been faced by most entrepreneurs to date, and they continue to create roadblocks for the upcoming generation as well.

6 Struggles in Indian Entrepreneurship 1. Difficulties in Obtaining Funds

One of the common struggles for Indian entrepreneurs is the scarcity of funds for operations. New businesses struggle in getting a steady flow of cash for their day-to-day operations. Along with their working capital, startup founders also need a portion of buffer cash to support the highs and lows of business.

It is crucial to understand the accurate ways of obtaining funds as per the business goals and managing your finances to sustain the survival of your enterprise. You must formulate a strong business strategy and keep aside a contingency fund at all times for worst-case scenarios. Moreover, you must focus on maintaining and constantly improving your business quality to maintain a steady cash flow.

2. Improper Business Planning

As it is rightly said, when you fail to plan, you plan to fail. Planning is a crucial element for any startup’s survival in the competitive market. Most Indian startups face an unforeseen death due to improper business planning.

Your business strategy must cover all ends of your enterprise, from obtaining and allocating funds to generating sales, marketing your business, and overcoming market threats. It is also important to create a backup plan for unforeseen circumstances. While strategizing your business, you must read the upcoming business trends and plan for any industrial opportunity or threat that may arise shortly.

3. Finding the Right Talent

Hiring the right people for the right job is a head-scratcher for all entrepreneurs. It is challenging to align the goals of the startup with the skills of your employees until you have the right set of individuals for handling your operations. Indian startups often face huge fallouts due to wrong hiring and job allocations. In addition to this, recruitment is an expensive affair and often costs the startup founders a fortune to conduct multiple hirings.

You must identify the skills and talent you need to grow your business. It is vital to onboard the employees after careful examination of their skills and experiences. As a startup founder, you must also invest in the training and development of skills for yourself and your employees to polish their experiences and retain them in the long run.

4. Limited Budgets for Marketing

A common mistake made by most entrepreneurs is ignorance towards marketing activities. As a new business, you need to invest in visibility campaigns to create awareness for your brand. It becomes difficult to invest in expensive marketing activities when you have a limited set of cash at hand. Losing out on marketing avenues can negatively impact your business and put you behind your competition.

You must identify the optimum avenues where your business can invest for maximum returns based on your availability of funds. You should analyze your marketing activities and optimize your fund allocation based on your results regularly. Moreover, you must have alternative strategies to promote your business via unpaid marketing methods such as word of mouth and personal references.

5. Lack of Business Infrastructure

A significant challenge for most Indian entrepreneurs is the lack of proper business infrastructure. Being new in the field of business, it becomes difficult for entrepreneurs to know about the right industrial resources to utilize for their benefit. The lack of funds also adds to the difficulty of obtaining the latest business tools for the everyday operation of businesses.

Finding a group of peers can help you arrange the relevant infrastructure you need for your business. Peers can help you withthe industrial resources and guide you toward their right usage. You must identify cost-cutting methods while obtaining business infrastructures such as business tools, machines, and office space. Joining coworking spaces and renting business machines in the initial days can also help you save your funds while generating sales.

6. Handling Feedback and Criticism

Startups are always bombarded with feedback and criticism from all corners. It can be overwhelming for the entrepreneur to handle multiple criticisms about his business, especially when it is in the beginning stages of launch. Not knowing how to deal with criticisms and feedback is burdening for most budding entrepreneurs.

Right mentorship in your course of entrepreneurship can help you understand how to analyze criticisms. You must find a mentor who can foster tier knowledge and expertise in your business to promote its growth. Mentors can help you analyze the feedback and pivot your mind from those that are irrelevant to your business. Moreover, they can help you formulate your next course of improvement based on such criticisms.


Entrepreneurship is a challenging race, but the reward of winning this race can bless you with fruitful experiences. Challenges are the part and parcel of every entrepreneurial journey. Knowing how to navigate your business from these challenges can sustain prolonged growth for your business. You must analyze your strengths and weaknesses before starting your endeavor and keep learning along the way to improve your entrepreneurial skills.

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Meditation In The Indian Context

In the Indian culture, meditation is used to assist people in developing a state of inner calm and tranquility as well as a deeper awareness of who they are and the world around them. Meditation is considered a potent spiritual and human development technique in Indian religions.

What is Meditation?

The word “meditation” is derived from the Latin meditatum, which means “to ponder.” It denotes the act of reflecting or contemplating. It can be characterized as a simultaneous state of silent thought and thoughtful awareness. The practice of meditation helps the mind achieve equilibrium and peace. It can be interpreted as a technique for managing the mind and refocusing it on the transcendental plane of existence. Meditation helps to relieve tension and anxiety by calming the mind. Higher states of consciousness may be experienced as a result of meditation practice. The meditative state known as pure awareness or Samadhi aims to achieve this

In addition to calming down and reducing cerebral activity, it also significantly influences the physical metabolism, causing it to enter a profoundly relaxed state of awareness. The body “settles” into profound relaxation at that point. After the body’s stress is relieved, after some time to relax, the mind returns to the body. The “outward stroke” of meditation is what is meant by this. The “inward stroke” resumes after this stroke of stress release.

Background of Meditation

Yoga and meditation are two of the most well-known Indian traditions. The Indus Valley civilization flourished around 3000 BCE and is considered the ancestor of this ancient and authentic culture. The underlying presumptions of this tradition are fundamental to Indian civilization, both Vedic and Non-Vedic (such as Buddhism), and they include a belief that the human state is characterized by misery and that there is a gradual ladder-like path that is intended to elevate the practitioner into a completely different, liberated state.

Indian Meditation Techniques

Following are the major techniques of Indian meditation

Transcendental Meditation

The Transcendental Meditation (TM) approach differs from other types of meditation in terms of where it came from, how it is used, and how much research has been done. Maharishi Mahesh Yogi, a scholar of the ancient Vedic culture of India, brought the TM technique to the West. It is a straightforward psychophysiological technique done twice daily for 20 minutes. Although it might lead to altered lifestyle preferences, no special adjustments or beliefs are necessary. It can be used with most traditional medical treatments and is instructed by instructors who have undergone particular training.

Sahaja Yoga Meditation

In Sahaja yoga meditation, basic breathing exercises and applications of silent affirmations help a person reach a mental silence in which all of their focus is on the present now, and they are free from unnecessary mental activity. Practitioners frequently describe the experience as calming, pleasurable, and relaxing.


Gautam Buddha discovered the meditation technique known as Vipassana approximately twenty-five centuries ago. In the historic Indian language of Pali, which Buddha spoke, the word vipassana is translated as “insight.” It teaches how to accept reality as it is. Although the basis of what is now known as Buddhism may be found in Vipassana, this discipline is open to students of all faiths, nationalities, colors, and backgrounds and does not require conversion. The ethical and social route results from a nature-centered investigation of one’s body and intellect. Liberation from pain and spiritual transcendence are the objectives of Vipassana. According to Hart, the goal of Vipassana is healing—not the curing of disease, but the fundamental healing of human suffering.

Zen Meditation

Zazen (Zen meditation) refers to seated meditation, a religious practice in Zen Buddhism. Zen sitting has two main meditation postures: a full cross-legged sitting and a half-cross-legged sitting. The disciple’s hands usually join during the Zen sitting, and their eyes must be open and pointed downward approximately one meter ahead. The disciple meditates for roughly 30 minutes while sitting on a spherical cushion in a quiet space. In certain cases, the rigorous Zen training is done 8–10 times daily for roughly a week. Zen Buddhism refers to this as Sesshin. The disciples follow a rigid “schedule,” abstaining from regular activities in favor of leading a monastic life.

Mindfulness Meditation

The origins of mindfulness meditation may be traced back to Buddhist meditation practices. Since the 1990s, mindfulness meditation has been used to treat various physical and mental health issues and has drawn significant interest in psychological research. Currently, mindfulness meditation is characterized as nonjudgmental attention to experiences in the present moment in clinical and research contexts. This definition includes the Buddhist ideas of mindfulness and composure. It describes practices that call for the control of attention (to keep the attention on present-moment experiences like thoughts, feelings, body posture, and sensations) and the capacity to approach one’s experiences with acceptance and openness.

Effects of Meditation on Indian psychology

Indian psychology emphasizes meditation, which has been used for thousands of years. It is thought to provide various benefits, such as lowering stress and anxiety, enhancing attention and concentration, and elevating sensations of well-being. Additionally, it is believed that meditation improves cardiovascular health and lowers blood pressure. Additionally, it has been discovered that meditation helps treat various ailments, such as chronic pain, depression, and insomnia. It has been discovered successful in PTSD symptom reduction and addiction treatment. It is also said to aid in self-discovery and spiritual development.


Social Entrepreneurs: Be A Problem Solver To Thrive

It goes without saying that launching and building a company takes a special type of person. And if you’re a social entrepreneur, tackling some of the world’s most daunting challenges requires a truly unique set of characteristics. These characteristics — five of which I’ll cover in a series of upcoming articles — can apply to anyone building an organization or even growing an initiative, but social entrepreneurs embrace each of these to the fullest.

This is the first in a five-part series written by Jean Case on characteristics that every social entrepreneur needs to thrive.

Be a problem solver

The first characteristic that every social entrepreneur must embrace is the spirit of problem solving. In fact, some of the most interesting companies and innovative breakthroughs have come from ordinary folks who at the start might not have considered themselves entrepreneurs. The truth is, anyone can be an entrepreneur because entrepreneurs are at their simplest problem solvers. As Lily Tomlin famously quipped, “I said ‘Somebody should do something about that.’ Then I realized I am somebody.”

Warby Parker: solve problems and empower others

In social enterprise, we’ve seen the emergence of successful leaders who lived a problem and then built an organization to address it. Neil Blumenthal first worked for VisionSpring, a nonprofit that trains female entrepreneurs to fulfill its mission to ensure that everyone in the world has access to eyeglasses. In that role, he helped expand the nonprofit’s presence to 10 countries, supporting thousands of female entrepreneurs and boosting the organization’s staff from two to thirty. But he also realized the enormity of problem and the challenge of scale. In business school he linked up with his cofounders and created the eyeglasses company Warby Parker. Neil saw an opportunity to solve two significant problems through one business: one, dramatically improve consumers’ ability to purchase stylish eyewear at an affordable price through an innovative online sales technique; and two, use the success of the new company to deliver eyeglasses to those in need at scale via a 1-for-1 model. The company’s 1-for-1 model is unique — instead of providing free eyeglasses, Warby Parker trains and equips entrepreneurs in developing countries who in turn sell the glasses. So in addition to delivering improved eyesight, Warby Parker is helping to drive economic opportunity more broadly at scale.

Revolution Foods: The answer starts with me

Then there is the story of two moms — Kristen Groos Richmond and Kirsten Saenz Tobey. Two professionals from the education sector who grew frustrated by the poor choices of food available to students that they witnessed daily while working in and with public schools. So they set out to co-found Revolution Foods — more than just a company, Revolution Foods is truly creating a food revolution in our nation’s schools. Their mission: To build lifelong healthy eaters by making kid-inspired, chef-crafted food accessible to all. Now serving more than 1 million meals a week, Kristin and Kirsten are great models of being “that somebody” who did something about a really big problem and have built a great company in the process.

Alexander Graham Bell: Solve one problem, but don’t stop there

But this idea of the greatest entrepreneurs and inventors being “problem solvers” isn’t new. Indeed, it was Alexander Graham Bell’s early passion and near-fixation on using new techniques to aid in hearing that contributed to his later inventions in sound technology. Bell’s own mother had lost her hearing when Bell was just 12 and he had spent his young years finding different techniques to communicate with her. He turned his full time passion and career toward helping the hearing impaired as a renowned teacher of the deaf in Boston, all the while developing innovations to help this community communicate. Many believe it was his marriage to one his students, Mabel Hubbard, a young woman who had lost her hearing at age 5, that served as a great influence for his commercial work. Few developments have so changed the world as Alexander Graham Bell’s telephone. What is often lost in the story is that it all started with a problem he was trying to solve.

Madame CJ Walker: Build wealth and live generously

And then there is Madame CJ Walker. She had a problem. Her hair was falling out and what remained didn’t have the softness and the sheen she desired. It was the early 1900s and Madame Walker was a young black woman from the South. Frustrated by lack of products available to address her needs, she invented her own line of African-American hair care products which she proceeded to promote by traveling around the country lecturing, giving demonstrations and selling the products. She found so much success, she later established the Madame CJ Walker Laboratories, which she used to manufacture her products and train beauticians. By first setting out to solve a problem, Madame Walker built a hair care empire that enabled her to become among the nation’s first self-made female millionaires. Before her life was over, she embarked on another important role — that of generous philanthropist, where there too, she worked diligently to address problems in her own community and across the nation.

These are just a few examples — old and new — that demonstrate how entrepreneurs have built great businesses starting with the simple act of solving a problem. Next time you find yourself frustrated or something gets under your skin and you are made to think, “if only…” that could be a moment when your new social enterprise is born. But, solving a problem is just the beginning of an entrepreneur’s journey. Watch this space — next week, we’ll share more on the second characteristic that social entrepreneurs need in order to thrive — absorbing the lessons of others before you.

Is College A Waste Of Money For Entrepreneurs?

To help you decide whether college is worth your time and money, we interviewed entrepreneurs who do and don’t believe college is key to entrepreneurial success. Here’s what they said.

You can benefit from college if you plan wisely

Matas Jakutis, chief marketing officer at ForceField Digital and a self-described “serial e-com entrepreneur,” said college is worthwhile if you know what you’ll get out of it.

“Entrepreneurs can 100% benefit from college, but getting a great result requires one main thing: focus,” said Jakutis, an alumnus of Lancaster University Management School in the U.K. “These days, college is more expensive than ever, so it’s not an investment to make casually. To go to college to simply explore or test the waters without a real plan might now be a luxury of the past.”

Jakutis’ perspective suggests that entrepreneurs could benefit from a college education if they know exactly what they want from their careers. For example, let’s say you envision developing some sort of disruptive semiconductor technology. In that case, you could study at a nationally renowned engineering school with an emphasis on hands-on lab opportunities and industry-wide networking. Your experience and connections could help you be the disruptor you want to be.

“Today, entrepreneurs must do serious research on the school and program before making an investment,” Jakutis said. “Only when entrepreneurs are focused and approach education with a true purpose can they make the most of it.”

You can benefit from meeting people in college

Justin Carpenter, founder and CEO of the house cleaning platform Modern Maids, said he made important, one-of-a-kind business connections during his time at Baylor University.

“[One of my] college roommate[s] went on to get his master’s in accounting, receive the award for most outstanding grad student, and work at PwC, one of the most prestigious accounting firms in the world,” Carpenter said. “I currently use him as my CPA. Another very close college friend’s family owns and operates hotel chains across the country. Through my connection to him, we were able to negotiate lower prices on all our cleaning supplies and materials.”

Carpenter also said that interacting with people of different cultures on campus has benefited him tremendously. Rather than “the specific things I learned in the classroom [resulting] in my success,” he said, college “[forced] me to critically think, become well-rounded [and] open-minded, and learn from different cultures.” These lessons can empower entrepreneurs to innovate while prioritizing diversity and inclusion in their workplaces.

Did You Know?

According to a 2023 paper published in the journal Small Business Economics, several studies have found correlations between cities’ diversity and these regions’ consistent knowledge generation, innovation and entrepreneurship.

You can skip college if you already have resources and opportunities

Richie Huffman, CEO of the child learning center franchise Celebree School, chose to skip college because he already had everything he needed.

“I came from an entrepreneur family. My mom and dad were in the preschool business,” Huffman said. “I saw the transition between my mom working for a company and then opening her own business. I felt as if I could get where I wanted to get just by [having] my parents as mentors and giving me the knowledge instead of going and sitting in a classroom.”

Huffman said reading books, attending seminars, participating in webinars, and surrounding himself with people who had already found entrepreneurial success were also key steps in his path. So was an early bakery business he launched. 

“It really taught me how to sell, how to approach people,” Huffman said. “There are lessons I still have with me that [aren’t] taught sitting in a classroom.” Huffman’s story shows that some budding entrepreneurs can leverage their connections and access to alternative educational opportunities to find success without college.

You can drop out of college if a business opportunity appears

Shri Ganeshram, CEO and founder of Awning, dropped out of high school in 11th grade to attend MIT. He then took a leave of absence from MIT to launch the startup FlightCar, which raised $40 million before selling its tech platform to Mercedes-Benz in 2024. When the startup became his career, he knew going back to MIT wasn’t in the cards. The key was that, independent of college, he had developed the hard skills to power his career.

“I wouldn’t say that I started with, ‘I’m going to just drop out,’” Ganeshram said. “I more so started with, ‘There’s this really exciting opportunity in front of me. Let me explore this opportunity in a way in which I can keep the door open [to college]. That opportunity led to me starting a career, and luckily, in the software world … once you have hard skills, people care less about [your] degree and more about your ability to function on the job, which is what I was able to establish as an entrepreneur during the time I was taking leave from MIT.”

However, Ganeshram doesn’t entirely discount the notion that a college education can be valuable for entrepreneurs. At college, he “made friends with people who continue to be in my life long-term and had a huge impact on me.” But, he continued, “Do I think four years of being at college would’ve necessarily been the highest ROI, especially with the cost of college? I don’t think so. I think there’s probably some models for something in between. I don’t know if all of the curriculum they teach in college is truly necessary.”

Other considerations when you’re choosing whether to go to college

Beyond what the entrepreneurs we spoke with told us, you may want to consider the following factors as you choose whether to go to college:

Investor requirements. Angel investors or venture capitalists from whom you seek startup funding may look upon you more favorably if you hold a degree.

Your current business’s state. If you already own a business and it’s taking off, you might be able to skip college (or drop out if you’re already enrolled).

The hard skills required. College may be the easiest way to learn hands-on hard skills you’d use in a laboratory or scientific setting. Technical or vocational school also may be an appropriate path for certain entrepreneurs.

Your earnings potential. A startup idea that you’re confident could earn you lots of money could fund your education if you choose to attend college later.

Your ability to do both at once. Let’s say you have a great business idea but you also want to go to college. In that case, you should assess whether you have the capacity to do both at once. This can be quite time-consuming, but it could be an option. 


For additional considerations as you make your choice, read our guide to skipping college to start a business.

College vs. entrepreneurship: The choice is yours

Going to college and being an entrepreneur are far from mutually exclusive options – you can do both, sometimes simultaneously. Doing your research and considering the stories above can help you choose which route to follow and when to do so. And if one path proves more challenging than you expected, you can always head down the other.

Nearly 18 Percent Of The Global Population Struggles With Infertility

Roughly one in six people (17.5 percent) around the world are affected by infertility, according to a new report from the World Health Organization (WHO). The report is described as a “first of its kind in a decade,” analyzing infertility data from 1990 through 2023. This  includes data from 133 previously published studies on the prevalence of infertility. 

Infertility is defined as not being able to conceive after one year or more of unprotected sex. The WHO called these new numbers “staggering.” Infertility affects both the male and female reproductive system and can cause significant emotional distress and financial hardship, and is still stigmatized and understudied.

[Related: These urologists are setting the record straight about penises and COVID.]

According to the Centers for Disease Control and Prevention (CDC), roughly one in five married women between 15 and 49 years of age experience infertility.

“The report reveals an important truth: infertility does not discriminate,” said WHO Director General Tedros Adhanom Ghebreyesus in a press release. “The sheer proportion of people affected shows the need to widen access to fertility care.”

The report found little variation in fertility rates across income levels in the new report. Higher-income countries experience infertility rates of roughly 18 percent and low- to medium-income countries see rates of close to 17 percent. 

The report, however, did find differences among how much money people are spending on treatments and how accessible they are. Those in the poorest countries spent a significantly larger proportion of their annual income on one single cycle of in vitro fertilization (IVF) or other fertility care compared to those in wealthier countries. IVF is becoming increasingly unaffordable in the US, and just one cycle of IVF can cost between $10,000 and $25,000, according to reporting from The Washington Post,

Additionally, there was limited data available for countries in Africa and across southern Asia, further emphasizing the unequal access to fertility care and the “persistent need” for better data collection methods in those regions.

While there was some regional variation in infertility at the regional level, the WHO said that the differences were either not substantial or conclusive. The highest lifetime prevalence was found in the Western Pacific (23.2 percent) and the lowest was in the Eastern Mediterranean (10.7 percent).  

[Related: Why birth rates are falling, and why it’s no big deal.]

The report did not determine whether the global infertility rate is increasing or decreasing. The WHO also noted that most of the studies used in this report contained estimates based on female respondents, despite infertility being a condition experienced by both sexes. According to the CDC, hormonal disorders, disruptions to ejaculatory or testicular functions, and genetic disorders may result in infertility in males. Lifestyle factors like smoking and excessive alcohol or drug use, age, and body weight can also undermine the ability to conceive in both sexes.

Asima Ahmad, an endocrinologist and fertility expert who serves as chief medical officer and co-founder of Carrot Fertility, told CNN that the new report shows more people need fertility coverage and access to high-quality healthcare, and that inequities need to be addressed.

“These inequities, I’m not surprised that they exist on a global level, because we already see the inequities in the United States domestically, with how infertility impacts different populations and how some populations have limited access. And even with the access that they finally get, they, for example, will have a lower rate of success or even a higher rate of miscarriage,” said Ahmad, who was not involved in the new WHO report.

Ahmad also cited a lack of access to “clinically vetted evidence-based information” about the causes of infertility and how to recognize and treat it and that access to employer-provided fertility benefits is also a significant barrier to care in the United States.

Offshoring Evolves Beyond American Vs. Indian

In John Lennon’s “Imagine,” he sang: “Imagine there’s no countries / It isn’t hard to do.” While that Utopian vision isn’t expected anytime soon, there is one area in which the borders between countries are starting to dissolve: offshoring technology projects.

In the popular perception, technology jobs are either shipped off to India (where labor is cheap), or kept here in the U.S. (which helps maintain American jobs). It’s a staunchly “Us vs. Them” outlook.

But the reality isn’t that simple. As American tech companies set up shop in India, and as India IT firms open American offices – staffed by Americans – the line between what’s “American” and what’s “Indian” is starting to blur. Mike Ford-Taggart, a Morningstar analyst who covers the IT sector, sums it up: “I think five years from now we’re not going to talking about Indian IT services companies, we’re going to be talking about global IT services companies.”

No matter what country an IT services firm is originally from, he says, “If they’re not global firms, they’re not going to be around.”

In this regard the tech industry bears something in common with the auto industry. In America, Toyota is considered a foreign brand. But what’s more American, a Toyota built in a Kentucky plant, or a Ford built in a Mexican plant?

IBM – very much an American company – employs 53,000 staffers in India. (The company has 127,000 U.S.-based workers.) And a recent IBM project for Texas-based CenterPoint Energy Project included six software developers based in India combined with dozens of staffers from across the U.S.

Accenture presents a similar international picture. “We think of them as an American firm, but it’s not, it’s based in Bermuda,” Ford-Taggart says. “The CFO is out of Frankfurt, and the marketing guy is in San Francisco. There’s no place where these guys sit together and share ideas.”

Indian Beachhead

As American firms hire more Indian workers, Indian companies are hiring more Americans. Indian IT giant Wipro (which is listed on the New York Stock Exchange), in August announced it would acquire Infocrossing, a U.S. infrastructure management firm with 900 employees. (The deal is scheduled to close in Q4.)

“More and more, Infosys and Wipro are moving people to on-site [in the U.S.],” Ford-Taggart says. “Because they have H-1B visa problems, they’re hiring Americans. They send them to Bangalore for six months to be trained, then they’ll send them back to the U.S.”

Wipro just announced plans to open a development center in Atlanta, with three more in the works. The new hires will be Americans. “They’re going to hire people who have associate’s degrees, or people out of the military,” Ford-Taggart says. In other words, lower cost U.S. workers. “And as they go along, they’ll separate the wheat from the chaff, and pay for the wheat to go get the bachelor’s degree – and not ship them to India.”

It is, to be sure, an idea that sounds strange to American ears: the Indian IT firm not as “job stealer,” but as “job provider.”

However, while this is not yet a common practice, it’s becoming common. “They started doing this about two years ago. Now they’re really starting to ramp it up,” he says. In the future, as IT outfits from each region take root in their competitors’ area, the tech industry can expect far more of this.

Next page: Globalize or Bust

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