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SEO is the use of specific strategies in order to improve a website’s rank on search engine result pages (SERPs). The main purpose of SEO-based marketing tactics, especially for a small business, is to attract organic traffic (non-paid).
These strategies can be used in many ways.1. Produce Relevant Content
Instead of generating content based on keywords, focus on creating useful content. This means that you should give potential customers the information they need. Relevant content makes you more visible on search engines and converts potential clients into paying customers.
This content must have a purpose, be it a post article, or a social media post. It should also be focused on the client’s needs. Your site visitors visit it for a reason. Addressing that reason will help improve your search visibility and convert more people to your site.
Top 7 Industrial Robotics Companies in the world2. Navigation Made Easy
Site navigation, especially the menu bar or navigation bar, must be easy-to-understand and user-friendly. It is essential that visitors are able to navigate through websites easily since it has been proven that complex navigation structures will cause them to abandon sites.
3. Make It Easy to Read
Reading something difficult or boring is not something anyone enjoys. Avoiding the passive voice is a good place to start. Your sentences should be concise and easy to understand. They should also be broken up into sections and paragraphs. You can use bullets wherever structure is possible. Use bold and italics where appropriate. More repeat visitors will be attracted to your site and you will have a higher conversion rate.4. Videos and Images can be Used
Written material can be used to include keywords that will help you rank higher in search engines. However, visual media can also help you improve searchable content. Visually engaging media can be both entertaining for users and have a significant impact on marketing efforts. However, any image or video must be related to the page content.
Top 6 Tips to Stay Focused on Your Financial Goals5. Keep The Content Current
6. Speed up Your Website
7. Secure Your Connection
If you want your users to be able to find the information that they are looking for, it is crucial to implement the best small business SEO marketing strategies. Sites should be easy-to-find, offer value to visitors, and provide relevant content that addresses their specific needs. It doesn’t take much to improve your search engine results; all you need is know-how.
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Over the last few years, there has been an unprecedented explosion of data. As a result of this, data analytics has become a growing field and many businesses are choosing to heavily invest in professionals of this industry to take their organizations to the next level.
However, despite this growing interest in data, there is still a large disconnect between the sheer volume of data being created and the number of organizations making use of this data.
Certain aspects of marketing data can provide valuable information to companies, such as campaign tracking or general web traffic, yet few small businesses make use of this information.
Here, we’ll talk about how you can use marketing data to improve your marketing strategies and grow your business.Identify the Right Marketing Data
One big reason that marketing data is not used effectively by many small businesses is due to a lack of understanding regarding the importance of that data. Data analytics isn’t a new field, yet many small business owners fail to see how they can access and use their marketing data.
Related: Use data to create a content map that converts more customers.
Some organizations today focus on older forms of data to pull consumer analytics from, but this data isn’t as representative as more modern data sources. Despite the fact that many businesses make use of the wrong data, the importance of targeting the right data is not commonly known.
So, how can you find the right data to target? It’s essential to place an emphasis on the collection of data that deals with consumer traffic, conversion rates, and marketing growth.
And, the type of data that you need to collect may vary by marketing type. For instance, the marketing data you collect from PPC campaigns could vary from your SEO metrics.
Related: Find out the 29 marketing metrics you need to know to track every strategy.
You can also look at the sources of data you can collect, including first-party data, which can help you boost your chances for marketing success.Focus on Marketing Data that Taps Into the Consumer Mindset
Regardless of if you choose to invest in your own data analytics or outsource the job, understanding the consumer mindset is everything. Another reason small businesses overlook key data is that they retain the mindset of a seller. Put yourself in the shoes of a potential consumer and you’ll be able to identify more data points to target.
Almost every customer has the option to leave a review after purchase, and reviews can provide valuable marketing data for your small business. But, you can also take it a step further and reach out to consumers for case studies, which can not only give you coveted marketing data to drive growth but can create validation for your business.
Data shows that case studies are an extremely important part of the consideration stage in the buyer’s journey that can make or break a purchase decision.
Adding this simple validation to your website can help convince potential customers that you are a reliable organization, while also helping you to build a connection with previous customers and have them potentially make another purchase, which is a big way that marketing data can help propel your business toward growth.
Related: Own or run a finance business? Get data-backed finance marketing strategies built around consumer behavior.Determine the Best Way to Collect Marketing Data
After determining and outlining the most important types of data for your organization, collecting said data is the next course of action. For small or even mid-sized businesses, this can seem like a tall order. Creating a new division within your organization dedicated to data collection and analytics can be expensive and time-consuming, which is why relying on third-party data analytics teams is typically a smarter move — especially for small businesses.
After all, your entire organization doesn’t need to become an expert in data analytics if you choose to partner with experts in the field. Many marketing partners offer prominent features such as digital presence building and outreach marketing services from which they can collect and synthesize important marketing data in the form of reporting dashboards — or they can even tie the information into your CRM.Utilize Data to Create Personalized Campaigns
Based on the data collected either by yourself or by your marketing agency, you can then personalize your outreach to customers. By personalizing your campaigns based on marketing data you can optimize each message sent to a customer and increase the odds of getting engagement.
Remember that personalization is one of the most important aspects of modern marketing and helps to build trust. And, personalization is only possible with accurate and complete marketing data.Get Started Analyzing Your Marketing Data
As technology continues to develop, the data floating around the internet will inevitably increase. Taking the time to learn how to sift through that data and partnering with effective professionals can help accelerate your business growth faster than ever before.About the Author Guest Author
Our guest authors are industry experts, marketers, or business owners who cover a range of topics from sales, marketing, data, and entrepreneurship.
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Choosing the right WordPress theme for your business is especially important. While content is key, a stunning website can sell you on just about anything. A good premium theme will have the flexibility and will be easy to customize. Let us look at four Premium WordPress Themes for small businesses.
What is a WordPress Premium Theme? A premium theme allows you to have a separate blog page in addition to your other content. This includes a custom home page, portfolio page, a Woo Commerce compatible shop page, and additional templates for even more personalization options. Studio Mommy has boss-babe-inspired, beautifully designed WordPress Premium Themes. These premium themes are designed with women in mind and are perfect for creators and female entrepreneurs who run small businesses.The Ellie Jane WordPress Premium Theme
Our Ellie Jane Premium WordPress Theme is perfect for the modern trendsetter and elegant professional. Designed with a classy black trim and classic beige accent, offering endless color customizations. This minimal and organized theme focuses on your elite content. Easy-to-read with device compatibility, the Ellie Jane theme is ideal for captivating your audience. It also highlights your unique writing style.
Ellie Jane Premium WordPress ThemeHer Exclusive WordPress Premium Theme
Her Exclusive Premium WordPress Theme celebrates all the beautiful and lovely things in life. This theme is perfect for creative photobloggers, modern women entrepreneurs, and SHE-EOs. With a simple yet classic feel, this feminine pink and graceful nude-hued theme includes a gorgeous photo-focused design. Another feature is its easy-to-navigate options with device compatibility for shoppers, readers, and inspired website scrollers. With a diverse design, the Her Exclusive theme will motivate your audience to slay a productive day or tuck in with a cup of delicious coffee to check out your latest blog post.
Her Exclusive Premium WordPress Theme sCarpe Diem WordPress Premium Theme
Our Carpe Diem Premium WordPress Theme is a neat, boss-babe-inspired WordPress theme that makes your creativity run wild. With a compact, organized design, you’ll have all the space you need to let your inner artist, businessperson, and niche-creator light shine.
The Carpe Diem theme is all about the details. From a customizable homepage with photo posting abilities, a smooth and seamless blog page, a top bar with links to keep in touch with your work, space for text to introduce YOU and your brand, to easy Gutenberg editor compatibility. Web design and brand building have never been so easy as it is with Carpe Diem. There are also limitless customization and personalization options with this theme that make your products, services, and voice stand out as irreplaceably as they are.
Carpe Diem Premium WordPress ThemeBeyond Madison Premium WordPress Theme
Our Beyond Madison Premium WordPress Theme is created with thoughtful artists, expressive creatives, and inspired website owners and bloggers in mind to showcase their inner free spirit and innovative content. With a header that highlights your brand and best work, you will unlock your fluid creativity and deeply inspire your audience with a touch of style that’s all your own with this theme.
Beyond Madison Premium WordPress Theme
WordPress Premium Themes For Small Businesses. With all the customizations and flexibility that Premium WordPress Themes offer, you can have the website of your dreams in just a few easy steps. Not tech-savvy? Studio Mommy also has an Installation Service. I will be there with you every step of the way!
For more WordPress business tips and tons of business resources, join my email list! It’s FREE! And be sure to follow me on Pinterest
In this article, we’ll discuss 9 tips for small businesses to succeed in their content marketing efforts, so you can start seeing results for your business.What is Content Marketing?
Content marketing is a strategy that involves creating and sharing valuable, relevant, and engaging content to attract and retain a specific audience. It can take many forms and is designed to build trust and establish businesses as experts in their field.
This is especially important for small business owners, as it can be a cost-effective way to compete with larger companies and reach potential customers.Why Is Content Marketing Effective for Small Businesses?
Content marketing is highly effective for small businesses for several reasons:
Builds brand awareness: By consistently creating and sharing valuable content, small businesses can increase their brand awareness and establish themselves as thought leaders in their industry. A competitive content strategy can lead to more exposure and visibility for their brand.
Builds trust and credibility: By providing helpful and informative content, small businesses can build trust and credibility with their target audience. This can lead to increased customer loyalty and a stronger reputation in the marketplace.
Increases customer engagement: Content marketing can help small businesses engage with their target audience and build relationships with potential customers. By creating content that is relevant and interesting to their target audience, small businesses can encourage engagement and interaction.9 Small Business Content Marketing Tips
It may seem difficult to know where to start with content marketing for a small business. Here are 9 top content marketing ideas to help you get started.
Know Your Target Audience
To create content that resonates with your audience, understanding their needs and interests is vital. Conducting market research and developing buyer personas are essential steps in tailoring your content. By understanding your target audience, a small business owner can create engaging content, leading to increased brand awareness, loyalty, and sales.
Build a Consistent Brand Voice
To have a great content marketing strategy, building a consistent brand voice is crucial. Tips include being genuine and transparent, defining your brand voice and tone, training your team, using a style guide, and monitoring your content to ensure consistency. A consistent brand voice can help establish a strong brand identity, build trust and loyalty with your audience, and ultimately lead to more sales for your business.
Consistency is Key
Consistency is key in content marketing to build trust with your audience. Tips include developing a content calendar and setting realistic goals to ensure regular publishing of quality content.
Optimize for Search Engines
To launch proper Search Engine Optimization, conduct keyword research and use keywords strategically in high-quality content, focusing on long-tail keywords. Avoid keyword stuffing and prioritize providing value to your audience throughout all SEO optimized content.
Use Different Formats
Using different content formats is important for keeping your audience engaged. A blog post, videos, infographics, landing pages, and social media posts are all effective formats to use. Use a mix of formats to appeal to different learning styles and preferences.
Use Social Media
Here are some tips for using social media as an essential tool for small business content marketing:
Share your content on different platforms with eye-catching visuals and captions
Use relevant hashtags to increase visibility of your content
Promote user-generated content to build trust and a sense of community
By being authentic, consistent, and monitoring metrics, you can build a loyal following and increase visibility for your brand.
Offer Value in Every Piece of Content
Writing strategically is crucial for small business content marketing. To write strategically, one should write for both search engines and human users, use keywords strategically, use formatting tools to improve readability and focus on quality over quantity. By following these tips, businesses can attract new customers, establish their authority, and grow their brand.
Measure Your Results
Measuring your results is essential in small business content marketing. Use analytics tools like Google Search Console to track the performance of your content, set goals and track progress, monitor engagement on social media, and adjust your strategy accordingly. Continuously improving your content marketing strategy can help you attract more customers, build a stronger brand, and grow your business.
Content marketing is vital for the success of small businesses in any industry. Utilize these tips to develop a strategy that works for your business.Expert Content Marketing for Small Businesses
In conclusion, Elevato is a top-notch provider of expert content marketing services for small businesses. Our team understands the importance of creating high-quality, valuable content that resonates with the target audience, and we are dedicated to helping small businesses achieve their goals.
From creating engaging content to optimizing it for search engines and tracking its performance, Elevato provides comprehensive content marketing solutions that can help small businesses attract new customers, build a loyal following, and ultimately, grow their businesses.
Elevato is a trusted partner for any small business looking to improve its content marketing strategy and achieve better results. Schedule a free consultation today to talk content!
Social media is a popular place, and one of the most popular social media sites around is Facebook. With 256 million daily users in North America, Facebook isn’t just a place to share family photos and to stay connected with friends – it also provides small businesses with the opportunity to get in front of a huge and captive audience.
What Is Facebook Advertising?
Image SourceTypes of Facebook Ads for Small Businesses
Here are the Facebook ad types your small business needs to know.Image Ads
Here’s an example of an image ad on desktop from LinkedIn.Video Ads
Here’s an example of a video ad from Facebook.Carousel Ads
In this Facebook ad type example, Facebook is using a carousel ad to walk through the steps to join its Audience Network.Collection Ads
Instant Storefront: Allows you to showcase four or more products, and you want to drive users to your site to make a purchase.
Instant Lookbook: You want users to see your products in action.
Instant Storytelling: You want to show users your brand and drive them to your site.
Instant Customer Acquisition: You want to drive conversions or a specific action.
Here’s an example of an instant customer acquisition collection ad.What to Do Before You Start Facebook Advertising for Your Small Business Types of Facebook Ad Objectives for Your Small Business Awareness Objectives
The awareness objectives are meant to generate interest in your business, your products, and/or your services. Within the awareness objectives, you get two options.
Image SourceConsideration Objectives
Consideration objectives are meant to drive users to engage with your small business – either by looking for more information or starting a conversation. Within the consideration objectives, there are currently six options:
Traffic. The traffic object is meant to drive traffic to your website or app.
Engagement. The engagement objective is meant to increase engagement between users and your profile in the form of likes, event responses, post reactions, shares, and more.
App installs. This isn’t a trick name – the app install objective is geared toward engaging users who are most likely to download your app.
Video views. The video views objective drives users to watch your video ad within the Facebook or Instagram platform.
Image SourceConversion Objectives
Conversion objectives are meant to target users who will then take an action to buy from your business or become your customer. The conversion objectives bucket contains three options:
Store traffic. The store traffic objective targets users who are likely to visit your physical location when they’re nearby.
Image SourceFacebook Ad Targeting Options for Your Small Business
Facebook breaks down your small business’s targeting options into three buckets.1. Core Audiences
Using the core audience targeting features in Facebook, you can target a broad audience by location or age or narrow down your audience as much as you’d like. (But, remember that the more targeted your audience, the fewer people you may reach for your budget.)
Core audiences are defined by:
Location: Where your target audience is located.
Demographics: Narrow your audience based on gender, age, job title, education, and more.
Interests: Hobbies or interests your target audience might share, like a love for biking.
Behavior: Define your audience based on past purchases they’ve made or device they use (iPhone vs. Android).
Connections: You can choose to target your existing fans and followers or expand to a new audience.
Related: Find out how to maximize your Facebook ad strategy despite Apple’s iOS 14 update.2. Custom Audiences
Custom audiences allow you to directly target users who are likely already familiar with your business in some way.
Custom audiences are defined by:
Contact lists: You can upload contact information to directly target users. This could include current customers as long as you have their contact information.
App users: If you have an app, you can target its users on Facebook.3. Lookalike Audiences
Lookalike audiences allow you to create a “source” audience which includes your existing customers – from there, Facebook will target similar users they deem more likely to engage with your ad. This allows you to reach a new audience based on the attributes displayed by your current customers.
Image SourceTips for Creating Fantastic Facebook Ads for Your Small Business
An effective Facebook ad needs to include concise, action-oriented ad copy, attention-grabbing visuals, and a clear call to action.Grab Attention with Your Facebook Ad Creative
Follow Facebook’s best practices for ad creative, which includes:
Keeping text on images minimal. Let the image or video speak for itself (although Facebook did recently adjust their policy on limiting text on ad images).
Being creative. Don’t rely on stock images if you don’t have to – look for attention-grabbing visuals that pull users in.Clearly Communicate through Your Facebook Ad Copy
While your image or video will most likely be what pulls your audience in, your Facebook ad copy is what’s going to entice them to take the next step.
Here are some tips for creating the best Facebook ad copy:
Use numbers. People are drawn to numbers and stats so use those if it makes sense.
Don’t be afraid to get emotional. And by that, we mean use words and phrasing meant to evoke an emotional response in your audience – whether that’s excitement, a sense of urgency, and maybe even a bit of FOMO (Fear Of Missing Out).
Check out this list of 180+ words to use in your ad copy.
This Facebook ad example from H-E-B (my favorite grocery store) is creating a sense of urgency by letting users know this promo is only running for a limited time. Plus, it gets to the point quickly and clearly.Close the Deal with a Strong CTA
Your audience is hooked from strong design and copy, but now it’s time to close the deal with a strong call-to-action.
In some cases, your Facebook ad will already include a CTA button depending on your objective, but you can still include a CTA in your ad copy.
For example, if your Facebook ad includes a button to Learn More, your copy can include something along the lines of “Hit that Learn More button to get our special offer.”How to Track Facebook Advertising Results
Armed with your Facebook metrics, you or your marketing partner can tweak your ad campaigns to generate even more attention or take the most successful elements from one campaign and replicate them elsewhere.Ready to Advertise Your Small Business on Facebook? Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
Supplier diversity programs have gained attention in recent years as businesses are called on to create more positive social impact.
A more diverse and distributed supply chain could help small businesses mitigate disruption and delays.
Size, digital transformation, and not knowing where to start are some of the challenges small businesses face in launching supplier diversity programs.
This article is for small business leaders and procurement and logistics professionals who contract with vendors for goods and services.
For the better part of the last two decades, businesses took a simple approach to supply chain management: Make supply chains as cost-effective as possible. That meant consolidating vendors and optimizing expenses. Why place seven orders with seven different suppliers when you can make bulk purchases from two?
This worked perfectly fine as a strategy – until the pandemic hit and opened up a COVID-sized hole in the conventional thinking. As supply chains around the world ground to a halt they have yet to recover from, businesses realized that fewer vendors can mean bigger risks during times of crisis. Based on the last two years, if anything about the business environment is certain right now, it’s that the challenges aren’t going away anytime soon.
Supply chain disruption is certainly top of mind for small business owners. According to the latest data from MetLife and the U.S. Chamber of Commerce Small Business Index, supply chain issues rank as the second-biggest concern for small business owners so far this year, trailing inflation and just ahead of the COVID-19 pandemic and worker shortage.
“Every small business owner is thinking about their supply chain and what is going to happen when the next crisis hits,” said Dara Schniederjans, associate professor of supply chain management at the University of Rhode Island, who noted that small businesses tend to be hit the hardest during times of global supply disruption.
One question on small business owners’ minds is how to mitigate supply chain disruption without overspending. A supplier diversity program may be the answer. [Related article: How to Find the Right B2B Vendors for Your Small Business]
Against the backdrop of the pandemic and ongoing supply chain disruption, businesses are rethinking the trend of consolidating suppliers to cut expenses.What is supply chain diversity?
Supplier diversity is an organizational commitment to include women- and minority-owned businesses in the sourcing of goods and services. Coca-Cola, Microsoft, JPMorgan Chase, and many other companies have formal programs in place that allocate funds and incentivize procurement managers to contract with diverse suppliers.
Though supplier diversity programs have existed since at least the 1980s, they have gained attention in recent years as employees, investors, and regulators call on corporations to create more positive social impact. The more businesses invest in diverse suppliers, the more money flows into the communities in which they operate. For example, for every $1 million Microsoft spends with diverse suppliers, 75% is retained by the local community and more than 17 jobs are created. [Related article: 14 Great Examples of Socially Responsible Businesses]
But supplier diversity also applies to how and from where businesses source their goods and services. Using vendors in different geographic locations – or ones from the same location that use different shipping routes or ports – is one way to build resilience into supply chains, according to Michael Wolf, a global economist with consulting firm Deloitte.
Wolf said a more distributed supply chain can reduce risk by providing alternatives to shipping backlogs, price pressures, and other unforeseen disruptions. “Having options adds value when supply is restricted.”Benefits of supplier diversity
Options are the primary benefit of a diverse supply chain, but by no means the only one. Another benefit, according to Schniederjans, is that it can increase your negotiating power.
“A single supplier model reduces pricing leverage for small business owners by decreasing competition,” she said.
A diverse supply chain also opens up more expansion and innovation opportunities. To be sure, the trend in recent years has been toward more collaboration between business owners and suppliers. Cosmetics company L’Oreal, for instance, holds an annual “Cherry Pack” event where it works with suppliers to develop packaging in tandem with products related to the latest consumer trends.
Did You Know?
An Accenture survey found that a majority of consumers want sustainable products and packaging – and are willing to pay more for them.
Though the idea of contracting with more suppliers goes against the trend of consolidating vendors for maximum cost savings, a diverse and distributed supply chain could produce more long-term benefits for small businesses, according to Schniederjans.
“It could end up saving your business when the next crisis hits,” she said.
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