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Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business.Here are 7 myths about social media marketing 1. Negative feedback can be safely ignored
Social media marketing isn’t just about encourage the positive parts of your brand. It also involves managing any and all negative feedback directed at your business.
As a chef, that is exactly what I live about: the way the dish is, exactly what it requires, how I will improve it. I really don’t push negative remarks, because that will help fuel I iterate my recipes”2. Email is no longer relevant
Social media marketing should not be considered a replacement for other methods, but rather a tool to augment your customer reach.3. All content represents thought leadership
Content marketing is an integral part of social media marketing. The social platform is what you use to efficiently distribute content to your users, and the content itself is responsible for perpetuating and developing your brand.
But many entrepreneurs equate all articles together with thought leadership.
Your very best content is that which will give you that type of authority within your viewers. Some of it’s going to revolve around answering questions or providing the industry precisely what they asked for.4. Social media and content marketing are two different campaigns
This is another notion that is simply untrue. Social media marketing gives you a platform from which you can more easily distribute your content.
An individual does not get the job done well with no other and knowing that this is crucial.5. Content topics must be limited to protect your secrets
Small companies and startups are starting off to the rear foot. However great your idea is, regardless of what business you’re in, you’re fighting to get focus in a world full of bigger, more recognized fireplaces and personalities.
To begin with, a lot of what you privilege is known from the contest or can readily be reverse-engineered out of your goods. Secondly, knowledge is inadequate to get somebody to conquer or conquer your presence.
When knowledge has been all it took, publication readers would rule each area. Don’t be hesitant to share what you know with your viewers and hope in your ability to execute. Your readers will appreciate you for your willingness and confidence.6. Social media marketing is primarily for generating new customers
Sure, social media can give you new customers, but that should never be its primary purpose.
Also read: Top 10 Helpful GitHub Storage For Web Developers7. Social media metrics cannot be measured
If you’re interested in finding a singular number to monitor that tells you just how successful the campaign is, then you won’t find one.
Since Spiceology’s Broussard notes, “Metrics can absolutely be quantified via the kind of continuing awareness, particularly in regards to new partnerships. Long-term consumer consciousness is inevitable and includes indisputable value, even if it’s sometimes more difficult to measure”
Social networking marketing is successful, but only in the event that you do it correctly. The myriad myths that you confront can save you from achieving the type of success which could aid your startup flourish. Cut through the lies to make certain you have the ideal social plan to persevere.
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Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that boosts your brand.
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness, or sales.
Looking for inspiration for your next social media campaign? We’ve gathered a selection of the best over the last year to show you how it’s done.
Bonus: Download a free social media campaign template to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!What is a social media campaign?
A social media campaign reinforces or assists your social media marketing strategy. It’s a series of coordinated actions that are intended to fulfill the goals set forth in your strategy.
A social media campaign will feature specific outcomes that can be tracked and measured over a specific period of time (e.g., one month). It should be more concentrated and targeted than your “business as usual” social media content.
Your campaign can be limited to a single network or take place across multiple social media platforms. Often it will have a specific theme, such as “Black Friday” or “Fashion week.”7 inspirational social media campaigns
Look no further than these seven examples for inspiration for your next social media campaign.
Cheetos’ Snap to Steal Snapchat campaign
What did Cheetos do?
That Chester Cheetah is a demanding guy: when it came time to launch a brand new snack product — Cheetos Crunch Pop Mix — a Super Bowl Sunday commercial just wouldn’t do. So the Cheetos marketing team devised a specialized Snapchat AR experience that allowed Snapchat users to point their camera at a Cheetos TV commercial and virtually “grab” a bag off the screen.
Taking part in this digital experience paid real-life dividends — people who used this custom AR experience received a coupon for one free bag of Crunch Pop Mix.
This one took some serious planning (and dollars) between the Super Bowl ad itself and uploading all 1,440 frames of the commercial into Snapchat’s machine-learning software, but it paid off big time.
More than 50,000 bags were “stolen” from the commercial, and traffic to the Cheetos site increased by 2,500%.
Screenshot: The Webbys
Why it worked
This campaign was an innovative mix of “old” media and new and gave Snapchatters two incentives to take part.
First, because the commercial was only airing for a limited time, it made the experience of using the AR filter quite exclusive. And who doesn’t want to feel special? Secondly, there was a real-world reward for participating: free snacks!
What you can learn
Blending digital experiences with real-world ones is a powerful way to stand out and be memorable amid all the social noise.
Can you create some sort of “treasure hunt” moment — like spotting a unique TV commercial or finding a specific real-world space — to spark joy and inspire users to share their triumphant discovery with an exclusive filter or AR effect? Can you make someone feel special for being part of your campaign — or at the very least, feed them something delicious?
What did Aldi do?
In 2023, UK supermarket chain Marks and Spencer launched legal action against competitor Aldi, alleging a copyright infringement on the design of a caterpillar-shaped cake. M&S felt that Aldi’s “Cuthbert the Caterpillar” cake looked a little too close to its own “Colin the Caterpillar” cake. Yes, you are correct; this is truly stupid. Instead of lawyering up, Aldi took this ridiculous clash online with a big dose of British cheek and a Twitter campaign that would go viral.
“‘This is not just any court case, this is…#freecuthbert,” Aldi tweeted, playing off of Marks and Spencer’s catchphrase.
This is not just any court case, this is… #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 15, 2023
Why it worked
Treating a caterpillar cake like someone who has been wrongfully accused? Comedy gold.
The tweets just write themselves!
Adding the hashtag to the ongoing “drama” was a clear invitation for others to join the conversation and take part, and the premise was so open-ended and low-barrier that it just begged to be memed.
What you can learn
You don’t have to face legal action to stir up some fun, but if you find your brand in a mild crisis, maybe there is an opportunity to put a positive spin on it and have some fun.
Saying “oops, we got it wrong” or “we’re in an irritating situation” is a relatable sentiment, and asking your audience to laugh with you in hard times will only build good vibes and brand reputation.
For instance, maybe you have a supply chain disruption. Can you apologize for the delays but also jokingly blame it on some sort of adorable stuffed animal who becomes a mascot for the issue or a hilarious scapegoat in the future?
Just spitballing here. It’s hard to think straight when you suddenly crave caterpillar cake.
The UN’s Empower Moves TikTok campaign
What did the UN do?
That’s right, the United Nations are using TikTok, and we are here for it. The UN Women’s council launched a TikTok dance trend to help spread the word about self-defense moves. “In a year when women’s safety took up more of the conversation than ever, UN Women wanted to come up with a way for girls to feel safe again,” says the organization’s Webby awards application.
Working with a self-defense expert and a choreographer, the UN created and filmed an #EmpowerMoves dance routine that included a sequence of four simple, easy-to-remember defense moves.
It launched organically as a TikTok dance trend. After it had taken off, the UN revealed the moves that were secretly within the dance, sharing tutorials of each action in their TikToks (yeah, this campaign’s got layers, baby!).
From there, even more influencers and media personalities jumped onto the trend.
In addition to 130 million video views, the resulting earned media coverage had a 4,924% ROI. Cha-ching! (Except I guess the goal is to empower women and not to make money. But I don’t know what the sound effect is for that?)
Why it worked
The UN Women’s council had a message to get out to a specific audience (young women), so it wisely looked around at where that audience was spending time online and what they liked to do there.
By packaging educational material in a fun, interactive, trendy format, they organically blended in with the rest of the TikTok world.
What worked well here is that they collaborated with a pro choreographer and filmed their original videos in a style authentic to TikTok — this didn’t feel like your try-hard co-worker trying to get everyone to come to a safety seminar at lunch,
What you can learn
Join your audience where they are, and have fun doing what they’re doing. And if you’re not an expert in the activity or the style or the lingo, don’t be shy about asking for help from someone who does, whether that’s collaborating with an in-the-know influencer or outsourcing your graphic design or video production to someone who ‘gets’ the aesthetics of your target audience.
Smirnoff’s Social Ingredients Instagram campaign
Platform: Instagram (and beyond)
What did Smirnoff do?
The vodka brand looked at the trending headlines of the day and whipped up a custom cocktail recipe to match. When Britney Spears’ conservatorship was stopped, they shared the #FreedBritney; when Squid Game was all the rage, the Traffic Light was on the menu. You get it.
By tapping into conversations that were already attracting online attention, Smirnoff earned 11 million impressions with this 100-day campaign. Cheers to that.
Why it worked
Smirnoff spent 100 days creating cocktails that didn’t just show off its product — these drinks were designed to tap into the zeitgeist. They didn’t try to start a new trend or come up with the next big thing: they happily hopped on the bandwagon and offered their own unique take on the cultural conversation. Smirnoff also was smart to brand the series as a campaign, though cocktail riffs on current events could also be a great ongoing addition to the general content calendar.
What you can learn
If you’re a sparkling water brand, for example, you could do a TikTok series where your colleague tells you the weirdest thing trending each day as you’re sipping your delicious product, and you do a spit-take reaction. Obviously, this would be called #SpitTake, and obviously the views would come pouring in. You’re welcome.
Fi’s ‘Chief Broke Officer’ campaign
Platform: LinkedIn and Instagram
What did FI do?
The posting was detailed about experience and strengths and acknowledged in a playful, sardonic way just how many people have a broken relationship with money.
The sentiment struck a nerve: the LinkedIn post was shared widely across that platform and trickled over to Instagram, too, ultimately inspiring a whopping 3.3 million people to apply for the role. Fi’s social media channel followings grew by 5,000%, too. Not bad for one little post.
Source: The Shorty AwardsWhy it worked
This job posting may have been an unconventional way to build buzz about a new brand, but it hit home for many people: at least 3.3 million folks felt seen. Connecting with your audience is definitely an art, not a science, but Fi cracked the code here by reframing a common vulnerability as a strength. There’s something fun, too, about posting a goofy job post alongside serious ones. It instantly frames the brand as not-like-the-others.
What you can learn
What pain points or challenges does your desired audience struggle with? If you can narrow in on whatever that may be and build a campaign around celebrating that, you might just strike a chord.
Another great lesson here is using a platform or medium in creative ways. Here, they’ve disguised a marketing campaign as a job posting. Maybe you could launch a new mascot by creating a Facebook profile for him (or a Tinder profile?).
HBO Max’s #BadaBinge campaign
Platform: All of ‘em!
What did HBO Max do?
To build anticipation for the Sopranos prequel, The Many Saints of Newark, HBO and HBO Max spent six weeks encouraging people to binge-watch all six seasons of the original series. The marketing team gave the assignment across Instagram, Facebook, and Twitter: “Start now!”
They created weekly check-ins and prompts, sharing memes and photos along the way that lined up with the suggested timeline of watching so that fans could enjoy the same jokes and moments together again, just like they might have if they’d watched it weekly on the show’s original run.
HBO also used Checklists on Twitter and quizzes on Instagram Stories to offer a playful, interactive way to engage. There were first-time-watch recaps on TikTok, “Best of the Sopranos” clips on Youtube, fan-made compilations, and more. There was even a “six degrees of separation” game on the HBO Twitter where fans could name an actor (any actor), and the HBO Twitter account would try to connect them to the Sopranos universe.
Every possible twist on Sopranos content was spread across every possible channel. To consume it all, you’re going to need to carbo-load on Carmella’s ziti.
Why it worked
The 360-degree social media coverage made it impossible to ignore that this new film was coming up. Was it intense? Sure. But it garnered some serious success: a 200% increase in streams of The Sopranos and 1 million streamers on launch day for The Many Saints of Newark.
What you can learn
Sometimes, more is more. If you’ve got something big coming down the pipe, don’t be afraid to obsess over it.
The key to this type of all-in campaign, though, is a variety of content, not just reposting the same thing over and over again or cross-posting identical content on every channel. Get creative, aim big, and explore your idea from every different angle without repeating yourself. If someone follows you across all channels, seeing the same GIF seven times a day is a surefire way to annoy. Capice?
Havana Club Rum’s Amparo Experience Instagram account
What did Havana Club Rum do?
While most Instagram social campaigns are based around hashtags, Havana Club Rum has done something pretty creative with the platform and created an Instagram account for a historical figure: its founder, Amparo Arechabala.
Havana Rum Club is very proud of its history. By sharing that history through an Instagram account as if it were Amparo personally posting back in 1957, it amplifies the humanity, authenticity, and romance of the brand.
View this post on Instagram
A post shared by The Amparo Experience (@theamparoexperience)
Why it worked
Here, Havana Rum Club takes the familiar format of Instagram as day-to-day documentation of our lives and applies it in a new way. Sharing the history of your company can either be dry and boring, or it can be vibrant, visual, and personal. HRC’s is the latter. Plus, the marketing team seems to have dumped some money into production value here — it looks like there is a full-on film somewhere that they’ve mined for images and clips.
What you can learn
If you want to contain a campaign or one-off story in one neat-and-tidy package, a specific Instagram handle might be the way to do it, particularly if you’re anchoring it around a person, whether they’re a real, historical, or fictional character. It’s a particularly great way to breathe life into possibly dry content — not every brand is lucky enough to have “betrayal by the Cuban government” as part of their back story, Havana Rum Club.Social media campaign template
Feeling inspired? Ready to get started with your own great social media campaign? We’ve got a template ready to help you hit the ground running.
Bonus: Download a free social media campaign template to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!Social media campaigns: frequently asked questions Why do a social media campaign?
Social media is a powerful communication tool for brands. After all, platforms like TikTok, Facebook, Instagram, Twitter, Pinterest, Youtube, and LinkedIn are where people spend an average of 147 minutes a day. If you have a message to get out into the world, this is a great place to spread it.
When done right, social media campaigns can be an effective and inexpensive way to raise awareness or increase sales with your target audience and maybe even earn some customer loyalty along the way.What is the cost of a social media campaign?
The cost of a social media campaign can range from $0 to $10,000.
In other words: there’s no one-size-fits-all solution in the thrill-a-minute world of social media. Your campaign budget can be as spendy or as scrimpy as you want it to be.
You can absolutely create a free social media campaign if you’ve got time (and talent!) to spare. Read a guide to creating engaging content, get your hands on some free stock photography or free graphic design tools. Schedule your posts to go out at the best time, cross your fingers that you’ve done everything right to appease the platform algorithm, and then make sure you’re spending some time engaging with your followers and answering questions.How to pitch a social media campaign?
To pitch a social media campaign to a client, you first need to identify your audience and the goals you want to achieve with your campaign, i.e., how will it help grow engagement among high-income millennials or drive more sales among tennis-playing boomers.
Then, you’ll need to create a comprehensive plan. Here are the steps you should consider:
Research – Do your research on the audience. What are their pain points? How do they communicate? Which networks do they hang out on?
Define Goals – Set the goals of your campaign, such as increasing brand awareness or driving more sales. Be specific. How much of an increase in brand awareness can you expect to drive from your campaign, for example?
Get inspired by competitors. What types of campaigns do your competitors run? How would this one compare to theirs? Is there a gap in the market you can fill?
Develop Content – Based on the research and goals, mock up some examples of content that will resonate with your target audience in this campaign.
Once you’re done with these steps, put it all into a brief or a deck and present it or share it with your client or manager. Be open to feedback and prepare yourself for questions. Sometimes pitching a campaign idea is just the start of a brainstorm that can lead to an even better campaign idea.How to track social media campaigns?
Tracking the success of your social media campaign starts with defining what your goal is. That way, you’ll know what social media metrics actually matter.
For instance, if the goal of your campaign is to get tons of website traffic, measuring your likes might not be relevant. Alternatively, if your goal is to rack up followers on TikTok, then that follower count is your golden ticket.
Once you’ve decided what numbers you’re looking at, you can use an analytics tool to review the data you need.
All of the major social media channels have their own in-app insights tool. Here’s the step-by-step guide for everyone because we’re sweeties like that.
Of course, we’re a bit biased towards a little all-in-one tool called Hootsuite Analytics. With Analytics, you can review your data at a glance or schedule regular custom reports. Drag-and-drop tiles with the metrics of your choice to create your own flexible, interactive interface that exports in whatever file format your heart desires.
Pro tip: If you want to nerd out on the numbers even more, there’s the paid Hootsuite Impact option. Impact measures organic and paid content metrics for Facebook, Instagram, Twitter, and LinkedIn, and organic content metrics on Pinterest and YouTube.
Find a more detailed guide to social media analytics here.
Okay, that’s enough out of us. You’re informed, you’re inspired, and you’re ready to create a social media campaign that will take the internet by storm. Happy (campaign) trails to you, friends.
Use Hootsuite to manage your next social media campaign. From a single dashboard, you can schedule and publish posts across networks, engage the audience, and measure results. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Deepening ties between organic search, social, and content-related traffic drivers makes it increasingly important to coordinate efforts among channels. Basically, you’re not likely to sustain good social traffic without some good search and content practices, and vice-versa.
In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social.Know What Keywords are Already Driving Traffic to Your Site
A good place to start improving your efforts is by going over what’s already organically working for your site and that means digging into some keyword research (a topic we discussed on Found Fridays via Google Hangouts on Air). Since keywords aren’t just words—they’re the phrases and topics that people are naturally searching for in your industry—explore both broad and specific terms. For example, if you’re marketing running shoes, you might have keywords that range from general topics like “women’s running shoes” to very specific things such as “women’s cold weather trail running shoe”.
Once you find out which keywords are driving traffic to your content from search, ensure you’re weaving those throughout your social posts. This is a great way to tie into the existing way your audience is finding your brand and amplify it throughout additional marketing efforts.Know the Corresponding Content for Those Keywords
Chances are you’ve already created good content that your audiences are finding based on search efforts. Understanding which of your content is driving the most traffic organically (via search) helps you know where you’re meeting audience needs without paid efforts—which highlights a good pairing between content and keywords.
For each piece of top-performing content, determine the ranking keywords to discover what words and phrases people are using to ask questions or to seek solutions when they are finding your content. That content and keyword pair is something that search engines already deem a good match—and chances are your audience does too. Take that keyword/phrase and content pairing use it for your engagement and posts on social. Make sure you include the keyword in the post or as a hashtag to capture audience attention and assist in measurement later.Figure Out What Keywords and Content Are Working for Your Competitors
Beyond the keywords and content that are working well for you, are the keywords and content that are helping your competition take traffic from you. By discovering what they’re doing well in search and content, you can see how they’re meeting audience’s needs and then use that information to boost your social media engagement.
If you’re already monitoring social media engagement and conversations, this is a great layer to add, looping in your competitor’s top keywords and content topics from search and turning them into discussions on social channels.Discover Peripheral Competitors and Understand Where Your Audience, Traffic, and Content Overlap
Move beyond the “big competitors” to understand the surrounding conversations that could convert your audiences. In addition to the two or three direct competitors that you’re already keeping an eye on, look at the peripheral conversations, including other brands that may offer adjacent products, that are taking traffic for your target keywords. Although not all of these sites are considered direct competitors, they may be taking audience share with some great engagement ideas that you can use.
Using the trail running shoe example from before, I can gather ideas about what to engage my audience around beyond just what other shoe manufacturers are saying. Expanding to parks and recreation areas, sports medicine, weather monitoring, and safety tips, I can engage my audience around all the topics related to the sport they’re interested in, beyond my own product line. Answering the questions your audience is asking and providing resources for them builds a deeper audience relationship. Joining in on the conversations your audience is already having gives you insight into the topics of greatest importance to your target and inspiration for more relevant content creation, social media reach, and, ultimately, higher conversion rates.Track Social Engagement for Content by Group
Creating keyword groups based on campaigns, products, features, etc., allows you to segment the keywords and social posts to match those groups and align social media efforts to your marketing needs.
For most of us, we’re not just talking about one facet of a single topic all day. There are nuances to our topics that may be as widespread as different product types, features, geographies, or campaigns, or it may simply be the difference between a sales inquiry and a support topic. Either way, you probably have room to group content and keywords by type to match those subgroups.
What this allows you to do, for your content as well as your competitors, is dive into the specific topic group that you’re targeting for social and see how people are talking about it, what content is being created, and how it’s performing in search and social. You can compare and contrast group performance to determine what’s resonating across campaigns, product types, messaging strategies, etc. and then make smarter decisions about resource allocation accordingly.Update Your Content and Social Engagement to Mirror Changes in Audience Language
We’ve been talking about monitoring keywords and competitor content to mine for topic ideas to use on social. Beyond monitoring for new ideas, track keywords and content to keep up with the nuanced changes in language your audience undergoes over time.
Popular words and phrases, descriptions of products or features, and general conversation style tend to change over time, and often more quickly than we realize—making it important to stay relevant by speaking to your audience in the same vocabulary they’re using. If you notice a sudden drop off in a keyword—before abandoning its importance, see if people are simply referring to the same feature/solution/issue in a different way. Then update your content and social engagement to reflect the new lingo.
Being on top of shifts in terminology and understanding how audiences are referring to their wants and needs makes you a more effective conversationalist and will lead to more conversions.Vary Your Content Types on All Social Channels
For most of us, it makes sense to post images on Pinterest, videos on YouTube, and text on Twitter—but you don’t have to be constrained by these established norms. There are many ways to weave in different content types across social channels to set yourself apart. For instance, consider what we’ve been talking about with regard to trending topics for your industry. If you notice a keyword or topic is rising in popularity for you and your competitors, consider creating content in multiple formats and mixing up which content is shared on each channel. If you’ve traditionally left case studies to be sent out via LinkedIn and email, considering linking to them on Twitter, or adding great graphics and post on Pinterest. If you normally post blogs on Twitter, post a video or image, put an ebook on Pinterest, post an infographic on Instagram. Offering people a unique way to consume content on a channel where most of it looks the same can yield surprising results.
Once you discover a popular topic and keyword string, create a variety of assets based on the same keywords, including: blog posts, videos, slide decks, images, webinars, case studies, etc. to engage your audience. Having multiple content formats to share and to engage your audience on social means you’ll be able to bring larger amounts of content to each channel as well as use the correct keywords in your posts to attract attention.
If you’re not leveraging your search and content data to extend your social media reach, this a great time to start. Using the tips in this article, you can get better engagement with existing audiences and extend to new targets as well. Be sure to measure your efforts and share data with team members who may be working on SEO and content creation tasks—everyone can benefit from understanding the full organic marketing ecosystem.
The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts, as it has recently turned out.
In the largest industry survey on how SEO professionals do link building in 2023, the results showed that most specialists use social media for link building. Namely:
88 percent of SEOs include links in social media profiles.
81 percent share their social media content.
53 percent have experimented with viral campaigns (social media contests, etc).
Here’s a chart that shows the efficiency level by category:
That is how we know link building with social media is a widely used tactic and an effective one, but overseen by many specialists of the field. If you’re one of them, keep reading. This article will give you an overview of tested methods that are worth trying out.Include Links in Your Social Profiles
Social media is often thought as pointless for SEO for one simple reason: links from social media platforms are unfollowed. Even Google Plus, YouTube, Pinterest, Tumblr, LinkedIn – platforms that either used to be exceptions to this rule, or thought by some to be – have at one or other points of their existence gone down the same road.
Today, Reddit is the only exception. However, marketing on Reddit is barely possible. Your product has to be extremely relevant to some subcommunity for your promotion and link building to work.
For example, on Facebook, make sure to add:
Your website link in the website field under Contact and Basic Info on your About tab;
Your website URL anytime you post something on your wall, including images and videos;
A link to your website to your group’s pinned post.
Similarly to what you’ve done on Facebook, go through your other social media pages and include links to cover photos, bios, images, descriptions, and so on. Even if you won’t keep up working with these social media pages, there’s no harm in having a rich description with links – only potential traffic!Get People to See and Read Your Content
One of the main struggles of SEO and content marketing is getting people to see content. It’s no surprise that given the plethora of content online, it’s hard to find the audience that your articles will be relevant to. So here are some essential tactics for content promotion.1. Make Your Text Readable
It should go without saying, but many people still write badly. Your content should be engaging, mistake-free, and concise if you want it to be seen. Even if it exists for SEO purposes only.2. Research Competitors 3. Aim for Evergreen Content
Easier said than done, but evergreen content should be your ultimate goal. Also, focus on content that can be rediscovered regularly. For example, an article about Halloween has a good chance of attracting new traffic every October.4. Consider Translating Your Existing Content
If your audience is international, you’ll get more exposure and so much more links if you simply translate the content you already have.5. Submit to Niche News Sites and Content Communities
Not every industry has a niche news site or content community, but most do. For example, in digital marketing, there’s chúng tôi chúng tôi and chúng tôi chúng tôi features blog posts about almost anything. Look for similar websites in your industry, and submit your content for more exposure.6. Submit to Communities on Social Networks
Communities on social networks are no less important. Depending on the niche, they can be active and therefore valuable to you. There are Facebook Groups, LinkedIn Groups, and Google+ Communities, but you can also attempt marketing in the relevant Reddit or Tumblr communities.
Don’t forget about niche or local social platforms as well! There are some of them dedicated specifically to books or music, some are popular in specific countries only.Create Viral Content
Going viral is the quickest and hardest way to earn links. When social media campaigns or even social media crisis cases go viral, the links appear on popular resources and news websites with no further effort from you.
While getting into a social media crisis to end up on The Guardian is risky, creating viral content is the dream many marketers have. But not many even attempt to do that.
While some videos go viral purely by chance or due to their outstanding content, many are created by marketers that know the key to viral marketing. Let’s try to reverse-engineer the process by looking at companies whose campaign go viral quite regularly.1. Aim Your Social Media Marketing at Teens & Young Adults
Why do brands aim at this part of their potential buyers when creating their social media strategy?
Perhaps, they realize that this is precisely the audience that makes something go viral.
As a result, simple conversations between these brands and clients, or these brands and other brands go viral simply because they are funny.2. React to Whatever Is Going on in Social Media in Real-Time
As the former Digital Marketing and Social Media lead at Taco Bell, Nicholas Tran said:
“The main difference in strategy now vs. before is that what we are doing today in social media is real-time, and we listen and engage all the time.”
A rare campaign will go viral without a social media manager adding fuel to the fire. The key is keeping up a conversation that seems to attract more attention than usual and engaging with any mentions of the campaign.
Another tactic is reacting to whatever is already trending on social media. To bring this idea to life, marketers should be on the lookout for what’s trending and jump on the trend at the right moment.
Keep in mind that brands should always check what the trend is actually about, and consider the risks that any sensitive trends can bring about. While jumping on some social media trends is purely unethical, some cases can be risky but worth it.
For example, DiGiorno Pizza jumping, apparently (and hopefully) by accident, on the trending hashtag #WhyIStayed campaign that aimed at bringing light to domestic violence cases, definitely belongs to the first category.3. Be Creative
That is undoubtedly another area when it’s easier said than done. However, you can’t hope to go viral by simply creating the kind of content that everyone is creating, even if it’s better, deeper or more colorful.
You have to stand out to go viral.
One tactic for that is looking at your competitors and doing something absolutely opposite.Conclusion
In any case, have a go at trying most tactics and strategies described here, and see what works best for you.
Ideya’s new report shows the why, what and how of selecting social listening tools
Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes.
Only by having a clear understanding of how SMM supports your business, you can transition from experimental, tactical to a more strategic use of SMM.
There are many social media monitoring and management tools on the market and making an educated choice about which SMM tools can best address company’s needs and justify social media investment, has become a challenging task for organizations as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers.
This August 2013 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 250 tools now available. Of these 199 are paid, with the remainder free or using a combined model.
New tools and services are emerging continually, while already established SMM companies are frequently improving their products by introducing new features and coverage to accommodate their clients’ needs.
Each tool offers specific set of functionalities and differs in focus, coverage and approach, with some focusing more on engagement, publishing and workflow management, while other offering strong analytics and reporting functions.
The 70 pages long report extract below has good detail on how to approach selecting tools, a listing of all tools and detailed profile of 11 tools (out of 250 profiles available in the full report).How do social listening tools help in marketing campaigns?
SMM tool metrics and measurements are designed to evaluate company activities and inform an overall social media strategy. The metrics may involve statistics about the share, reach, impact and speed of conversations about the company. These parameters can be used to assess the company image and perceptions before and after campaign and measure campaign effectiveness, and identify trends that lead to new marketing and product tactics.
Ideya says that social media monitoring tools typically assist organizations in:
1. Acquiring real-time social marketing insights to inform social media marketing and communication plans
3. Developing social content strategies to promote products and services and engage with current and potential customers across social media channels in real time,
5. Making better decisions about campaigns and brand extensions with a clear understanding of the key factors influencing brand’s health – monitoring how key metrics across SM channels change before and after company’s campaigns, detecting drops or spikes in buzz or sentiments and drill down to examine the causes,
6. Supporting rapid social marketing engagement, and
7. Developing performance metrics.
Ideya’s SMM Tools report also examines other SMM tool applications such as Marketing, PR, Event Management, Search Engine Marketing, Market Research, Advertising, Investor Relations, Social Media Marketing, Business Development, Sales and Lead Generation, Product R&D and Innovation Management, Operations, Customer Services, Legal and Human Resources.Requirements for social listening tools
So that’s the ‘why’ of social media listening tools, but how do you decide? Issues to consider when selecting social media tools are summarised in this chart.
Finally, here is the introduction to the report, we hope you find this alert useful.
Facebook, Skype, and YouTube all saw the “story” format of media added back in 2023. Coming from seemingly nowhere, these little bite-size pieces of content have been a bit of a hit with social media users. For people who haven’t been keeping up with the newest developments within social media, they can be a little confusing! So, what are stories, where do they come from, and what’s the best way to use them?Story Origins
People who are familiar with SnapChat may find it weird to hear stories as a “newest development;” after all, they’ve had the feature available to them since 2012! It wasn’t until 2023, however, where the story format started to creep into Facebook, Skype, and YouTube, where some people had their first encounter with the format.
The name “stories” is a little misleading, as these aren’t actual stories. In fact, stories depend more on visual elements such as photos and stickers than text-based stories. Regardless, they’ve become a popular feature, so much so that other social sites are adding their own story-based features.What Do Stories Do?
Stories are a little weird compared to regular content. For one, they don’t show up directly in users’ feeds by default. If someone wants to view the stories you create, they have to manually access them. Different apps and sites have different ways of displaying new story notifications; for instance, Instagram has icons of users who have created stories along the top, and users can tap them to see the stories.
Secondly, any stories you do make aren’t around forever! Twenty-four hours after posting, the stories automatically delete themselves. This is what makes stories a little more unique than regular status updates –their lack of permanence means they fit a difference niche than normal updates.When Is It Best to Use Stories?
If you’re thinking about using stories yourself, it’s a good idea to use them properly so you don’t get disappointed with them. When used correctly, they can be a lot of fun!Stories Are Great For:
Small daily updates. Did the waiter bring you some good-looking food? Find a cute cat on the street? Snap it and upload it as a story. It won’t clog up your follower’s feeds; only those who actively seek out your dailies will see your beautiful lasagna.
Silly images. Stories typically come with stickers and filters to make your photos a little more fun. If you feel like making funny photos and sharing them with your friends, stories are perfect for this. Not only do they let you do fun things with your images, but it keeps them off of your friend’s feeds so they’re not inundated with you wearing silly shade stickers!
Updates you want to delete later. Are you hanging out at a specific place for a short period of time and want others to know? Make it a story, and it’ll delete itself after twenty-four hours. Some sites with stories allow you to manually post them to your timeline, so you can get all of the attention and none of the permanence.Stories Aren’t So Good For:
Serious updates. Because they don’t appear on the main feed, people can easily miss them. Then, after twenty-four hours, they’re gone for good! It’s best to use a proper status update when you want to say something to all your friends and ensure they catch it.
Long text-based updates. Stories can support text, but their main forte is photos. If you want to share a quick text update, stories can do the job fine. Anything longer and you might want to consider using a regular update instead.
Anything you want to save for longer than twenty-four hours. Think you’ll want to go back to this memory at a future date? Put it on your timeline proper so that it’ll still be around when you need it.Sussing Stories
Stories have been around for a little while, but it was only recently adopted by other, larger social websites. Now you know what stories are and how to best use them.
Do you think you’ll get good use out of stories? Let us know below!
Simon Batt is a Computer Science graduate with a passion for cybersecurity.
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