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As I spoke to a fellow SXSW attendee in the shuttle earlier in the day, I mentioned I was planning to attend behavior expert Daniel Pink’s session about fear, shame, empathy, and more ways to change behavior. The gentleman’s response was, “Is that a presentation, or a therapy session?”
Although I didn’t quite know the answer at the time, Pink’s topic ended up being thoroughly enticing and the audience walked away with a number of valuable takeaways applicable to both business and life.
I’d heard of Daniel’s books, Drive and To Sell is Human, but didn’t know much about him beyond that. He has a lot of tangible experience “in the field” and was able to provide actual, first-hand examples to all of his assertions.
In addition to holding a degree in linguistics, Daniel is the co-producer of NatGeoTV’s show Crowd Control, which is an “undercover science invention show.” In it, Pink and his team strive to change behaviors of people in common, everyday scenarios.
Here were his seven principles for behavior change:1. Fear Can Be Good For Business
At first, this may seem counter-intuitive. But, when you think about it, there’s a lot of truth. For example, if a company isn’t doing well, a CEO can inject fear by noting, “we need three more deals by end of the month or we are going out of business.” You bet this will have a greater impact than a boss simply conveying to employees that they should make more sales.
Pink shared a case study they did with people on a simulated flight. Most of us don’t pay attention during the safety schpeals airlines give at the beginning of every flight.
In the conducted test, the stewardesses running the presentation used verbiage like, “Pay attention, or you are significantly more likely to die.” The safety information cards used in this simulation also showcased more vivid imagery of people catching on fire.
While this exaggeration of a common situation was humorous, the study did indeed show that explicitly invoking fear sparked greater attention and action on behalf of the participants.2. Persuade with Questions
Pink highlighted Raegan’s use of the question, “Are you better off than you were four years ago?” during the 1980 U.S. presidential election.
Questions like these are effective as they cause people to come up their own reasons for doing something and believing in you for asking the question.
That said, only utilize this tactic when the facts are clearly on your side. When presidential candidate Mitt Romney proposed Raegan’s same question to Barack Obama during a debate in 2012, the notion was immediately abandoned. Most individuals were not better off four years prior, in 2008, when the economy crashed.
Pink also shared a personal anecdote as an additional example. He (“hypothetically”) has a 16-year-old daughter, Elisa, who tends to have a messy room. Simply telling Elisa to clean her room doesn’t typically invoke action.
However, Daniel turned the tables by posing the question: “On a scale of 1-10, how ready are you to clean your room?” Elisa’s answer? “Two.”
This may not seem like a desired response, but it actually opens the door to additional conversation that can be productive.
Pink suggests following up with:”Let me ask you another question, why didn’t you pick a lower number?” This forces the other person to start coming up with their own reasons for doing something. Therefore, much more likely to do it.3. Use Social Proof
Pink shared another study conducted during Crowd Control – one involving hotel towels. How do you get people to re-use their towels?
In leaving a simple “Help save the environment” message, only 35% of individuals opted-in to re-using their towels.
When the messaging shifted to, “Join your fellow guests in helping to save the environment,” the number increased to 44%.
When a third similar, yet slightly more specific message was employed, only edited to suggest that 75% in room XXX re-used their towels, the number rose even more.
Pink highly suggested Robert Cialdini’s book Influence. In his book, Cialdini refers to the above scenario as “social proof.” You want to convey the idea of “this is how we do things around here.” If others are behaving a certain way, that’s your ticket.
Another example here involves cell-phone walking lanes in Washington D.C. There are two parallel lanes side-by-side, one for walkers on their cell phones and the other for those not on their cell phones.
When Dan’s team hired actors to wear orange vests and encourage compliance, people got really upset about being told what to do.
Tweets even started pouring in stating the “government was going too far” in mandating people to walk in a certain lane based on whether or not they were on their phones.
When they shifted the use of the actors, though, things changed. When the actors took off their orange vests and simply blended in with the crowd, walking around in the appropriate lane based on whether or not they were using their phone, people started following along.
This further drove home the notion of social proof and that people will willingly partake in something if they believe their direct peers are, too.4. Make Time to Rhyme
This was a fun example that brought Dan’s linguistics background into the mix.
A study was conducted wherein two groups were shown the same proverbs, only one was presented in a rhyming manner, while the others were not.
When asked if they agreed with the proverbs, the individuals with the rhyming ones astoundingly agreed with the messages, while the folks with the non-rhyming ones disagreed (even though the same message was conveyed in both cases).
Rhyming has been shown to enhance “processing fluency” which allows people to absorb the message better. The same is true of alliteration.
Haribo is a brand that does this well. They’re a gummy bear candy available in numerous countries. In each language in which they market themselves, they always use a rhyme.5. Make It Easy for People to Do Something
In the next study, students were asked to identify who is least and most likely to donate to a food drive. These actually tend to be pretty accurate; your peers are strong gages of you.
After students were polled, letters were sent both groups of students (those deemed likely to donate and those deemed likely not to). Two sets of letters were sent out: a general one that simply opened, “Dear Student…” and more personal ones that were directed to the student’s specific name and contained a more personalized message.
Unsurprisingly, those deemed not likely do donate and who just received the general letters did not donate.
But, those who received specific letters, in both groups, were substantially more likely to donate as a result.
What is most fascinating is that thee was 3x pick up rate among those less likely. This provides a big lesson in influence and behavior change.
“When we try to predict people’s behaviors, we always over weight the importance of personality and underweight the importance of the context.”
The best way to change peoples’ minds is to give people a reason to act. Make it easy for people to do something.6. Put a Face on It
The next experiment involved handicap parking spaces. After noticing that many were unjustly occupying handicap parking spaces in Austin, Dan and his team conjured up a more practical way to stir up empathy.
They added actual faces of wheelchair-bound individuals to the conventional blue-and-white handicap parking sighs to convey that parking in these spaces isn’t a victimless crime.
Incorporating the principles of rhyming, these images were accompanied by, “Think of Me. Keep it Free.”
A hidden camera caught various vehicles pulling into these spaces, then immediately pulling out. In fact, 100% of non-handicapped individuals who pulled into the spaces left. Not a single person parked illegally. Then, just two days after removing the new signs, there was a violation.
The point here was to put a face on your message.
“Don’t make it abstract; make it complete.”7. Try Stuff!
Finally, Dan discussed the bicycle theft problem in New Orleans. Stealing bikes has unfortunately become common in NoLa so they were curious as to whether there may be a way to attempt to deter this behavior.
A study has shown that men with larger faces (relative to the face’s width:height ratio) tend to be more aggressive. So, they found an actor with a large face to dress up like a police officer and take some intimidating photos.
They then created a large number of life-sized, cardboard cutouts of this officer, and placed them around bike-heavy places.
Good news and bad news. The good news is, bike theft was indeed deterred by the mere presence of these cut outs. The bad news? The thieves stole the cut outs instead.
Dan’s point here was simply to “be empirical and try stuff.” It may turn out differently than expected, but it can make a valid social experiment nonetheless.
Which of the seven principles do you think can make an impact on your personal or business life?
All photos taken by author.
You're reading 7 Principles For Changing Behavior From @Danielpink: #Sxswi 2023 Recap
Definition of Corporate Governance
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Example of Corporate Governance
There are several examples available to describe it. But first, let us look at two cases that epitomize two ends of the corporate governance spectrum.
Let us start with the illustration of this issue with Enron. In this case, the problem was that its board of directors (BoD) ignored major corporate governance red flags (conflict of interest). They allowed the company CFO to create independent private entities that carried out business with Enron. These private entities were used to put Enron’s debt obligations and other liabilities under the veil, positively impacting the company’s profit margins. This is a clear case of a lack of corporate governance. In an ideal scenario, Enron’s management should have prevented the CFO from creating these pretentious entities that helped hide the losses.
Let us take PepsiCo’s example, which has consistently upheld good governance. In 2023, PepsiCo incorporated inputs from the investors while preparing the proxy statement. The inputs were primarily about the board’s composition and the company’s leadership structure. Consequently, the proxy statement had a section describing the current leadership and compensation structures.
All important company information should communicate to the stakeholders in a timely manner. These company stakeholders include employees, vendors, customers, lenders, etc.
The BoD should outline the ethical code for conducting business activities.
Follow all necessary procedures while appointing new directors and make the process transparent to the stakeholders.
All the stakeholders should entitle to fair treatment from the management.
The management should exhibit accountability, transparency, and fairness in all its business activities.
An auditor should assign to review the management decisions, and the auditor directly reports to the BoD.
There have been several instances in the past where the management had breached corporate governance and misused the power given to them by the shareholders. Hence, strict regulations have been introduced to ensure these companies take corporate governance seriously.
It was ordained in 2002 by the US Federal Law to improve it by raising management’s accountability for internal controls and boosting investor confidence in financial reporting. It was enacted to protect investors from scandals like Enron, WorldCom, and Tyco International.
It was enacted in 1999 by the US Federal Law mandating financial institutions to disclose how they protect private customer information. The Safeguards Rule outlines the primary data protection propositions, while the additional privacy requirements are covered under the Financial Privacy Rule. This act helped restore public faith in the financial systems.
Conflict Management in Corporate Governance
Some of the key takeaways of the article are:
It refers to the guidelines, principles, and practices governing an organization’s day-to-day work.
A company’s BoD plays a pivotal role in establishing good corporate governance.
The underlying principles that lay the foundation of corporate governance include accountability, fairness, and transparency.
Sarbanes-Oxley Act and Gramm-Leach-Bliley Act are two regulations that help boost investors’ confidence in the financial system and protect them against corporate scandals.
While good corporate governance can enhance the economic viability of a business, inadequate corporate governance can deteriorate a company’s reputation and business.
This is a guide to Corporate Governance. Here we discuss the definition, examples, principles, and regulations and their importance. You may also have a look at the following articles to learn more –
It’s that time of year again. Hordes (and Alliances) of people descended on Anaheim this week for BlizzCon 2023, taking over the newly expanded Anaheim Convention Center for news on World of Warcraft, Overwatch, Hearthstone, Heroes of the Storm, and StarCraft II. Conspicuously absent: Diablo news of any kind. Even more absent: Warcraft IV still. One of these days.StarCraft II
The first announcement of the day was important enough that we broke it out into its own article, but might as well recap here too: StarCraft II is going free-to-play…sort-of. There are quite a few restrictions in that statement. On the campaign side, only 2010’s Wings of Liberty campaign is going free—though if you own Wings of Liberty you’ll get Heart of the Swarm instead.
The versus side is even more confusing. Custom games have already been free in StarCraft II’s “Arcade” mode for years, but now competitive is going free also. The focus however is on unranked play with, it seems, ranked only unlocking for people who play more than 10 matches—maybe 10 matches per day? That seems outrageous, but that’s how the website phrases it. Commanders are also free, but only up to Level 5.
Still pretty cool though. Look for the free version on November 14.Heroes of the Storm
Next it was Heroes of the Storm, which is due for a sizable update in 2023. Along with two new dragon-themed heroes—Hanzo and Alexstrasza—much of the game is being overhauled. The stealth systems were specifically called out, plus myriad map tweaks, a new camera, and more.Hearthstone
Hearthstone did the usual at BlizzCon 2023, announcing a new expansion—its third this year, which is pretty wild. The new expansion is titled Kobolds and Catacombs, and has a classic Dungeons & Dragons feel. There’s also a new singleplayer mode, “Dungeon Run,” where you start with 10 cards and have to defeat eight bosses in a row, with new cards added to your deck after each victory. Blizzard called it “essentially a Hearthstone roguelike,” which sounds interesting.Overwatch
First up, a new map: “Blizzard World.” It was an appropriate map to unveil in the Anaheim Convention Center given its proximity to Disneyland across the street—Blizzard World is an amusement park themed around Blizzard’s other games, past and present. There’s a StarCraft section, a Warcraft section, and even a Lost Vikings section. I didn’t spot any Rock & Roll Racing though.
And there’s also this poignant Reinhardt short:World of Warcraft
The World of Warcraft news is certain to please longtime fans though. After years and years of shutting down unauthorized Vanilla World of Warcraft servers Blizzard’s finally put in the work to make it official. World of Warcraft: Classic was announced at BlizzCon 2023, courtesy of this brilliant trailer which rewound old cinematics:
As you might expect, there’s also another expansion coming. No surprise, given it’s been about a year and a half since the launch of Legion. The new expansion is titled Battle for Azeroth and focuses on reigniting the war between Horde and Alliance. There are two new continents, Kul Tiras for the Alliance and Zandalar for the Horde, with new allies to discover, plus the usual smattering of dungeons and raids, and the expected level cap increase (now 120!).
And Blizzard closed out the show with Battle for Azeroth’s opening cinematic. It’s very pretty.
Using AI In Construction to Build a Better Future
Using artificial intelligence (AI) in the construction industry typically involves machine learning networks crunching data, data collection computer vision sensors, and the occasional physical robotics doing simple and repeatable manual tasks, such as laying bricks.
AI could lead to the loss of human jobs. However, this is not something we have seen happen. AI, like other industries that use artificial intelligence, is trying to augment human tasks to speed up projects and make them more secure. AI is proving to be an innovative tool that allows for a better future than threatening human progress.How Does AI Help Construction?
What is the use of AI in construction? Two of the most popular uses for AI in construction are currently: scheduling labor for projects and risk assessment. These are the most problematic areas in the construction industry. They could benefit from innovative solutions, including risk assessment.
Also read: 10 Top Android Apps For Personal FinancesAI Scheduling for Employees
How can AI help in construction to reduce labor shortages? By streamlining talent retention.
Machine learning algorithms can use available data on the current and potential workforce for a project and identify which employees may be working temporarily, predict an upcoming low point in the available workforce, identify specific individuals best suited for a job based on their skill and experience, and even identify who may be potential leadership/management material. This helps project managers better assess the importance of putting the right people into the right jobs to maximize their workforce.
The use of AI in construction to schedule and assess talent retention could lead to long-lasting reforms in the entire construction industry. Workers will be more likely to stay in the construction industry for longer periods of the future if they feel their skills are being used correctly and recognized. This reduces overhead costs for AI-based companies, and employees/workers feel more fulfilled knowing that they have something stable with the possibility of upward mobility.
Also read: Best ecommerce platform in 2023Risk Assessment With AI
Construction has many dangers related to the business. A few dangers have more destructive impacts than others. By exploiting AI, organizations can relieve hazards and, sometimes, eliminate hazards by distinguishing hazardous circumstances before they cause issues.
There are AI arrangements that can screen and focus on hazards nearby just as examine plans and plans before construction starts.
People are flighty and difficult to survey, so having AI oversee known dangers previously, during, and after construction opens up HR to screen human factors and the dangers they posture to a venture and one another.
Construction is a spot with a lot of work perils. A significant number of these, lamentably, are brought about by human mistakes. Suppose you could lessen human mistakes by having more eyes paying special mind to approaches to forestall these from occurring. All things considered, albeit natural eyes can’t keep watching every minute of every day, PC sensors can and AI never gets drained.
Expanding security on work locales is perhaps the most basic way Artificial Intelligence can be utilized in construction to profit the business in general.Increasing Safety With Artificial Intelligence (AI)
Because of AI, there’s hefty hardware that can detect risk to a human and shut down when important to forestall wounds. Also, now and again, if a physical issue actually happens, it can caution the executives and even inform crisis staff of an occurrence. The faster response time and more eyes (sensors) surveying work conditions would all be able to assist with making a more secure workplace.
Nowadays, construction gear is being improved with frameworks that can close down when there is the risk of a glitch. Utilizing AI algorithms with information assortment, at last, takes into consideration forecasts and cautions when issues, postponements, or breakdowns may happen.
This can permit laborers to move away from the space, switch assignments depending on the situation, and even assist with bringing down maintenance costs by flagging issues before they emerge — at last lessening deferrals and vacation, just as costly cleanup and illegitimate passing or injury claims.
AI-empowered reconnaissance frameworks can likewise watch out for construction locales every minute of every day, utilizing facial and item acknowledgment innovation to ensure staff and hardware are completely observed for wellbeing.
Also read: Top 3 Lessons I Learned from Growing a $100K+ Business5 Ways to Implement AI In Construction
If AI is just about as helpful as we have expressed here, the following stage turns into an issue of how to start utilizing AI in your construction projects. Bouncing into whatever appears to be incredibly specialized can without much of a stretch reason individuals to simply stay with what they are as of now utilizing, however, don’t let the dread of taking on something new hinder you.
We’ve drilled down five stages to assist anybody with beginning with adding an AI component to a construction organization, or to help construction experts stroll through the way toward fusing AI into their industry.1. Accept That Change Is Needed
This initial step is an outlook shift that needs to occur across a whole association and at the individual level. There must be an acknowledgment that change is required and that AI is that change.
On the off chance that an organization is relied upon to utilize AI, there must be a smooth mentality shift that happens. Compelling correspondence is fundamental since individuals will in general consider AI to be a danger to their work rather than a resource to assist them with taking care of business viably and securely.
Also read: The Proven Top 10 No-Code Platforms of 20232. Identify Problems AI Can Solve
This is the ideal opportunity to begin contemplating direct applications for AI. There should be plainly characterized, and ideally repeatable, issues that AI can settle.
Some recommended rules for issues are:
What problems can be solved by adding AI?
Ease of implementation (how hard will it be to start using AI?)
ROI (how long before we see gains by using AI?)
And primary vs secondary (how does it rank in importance in daily business?)
Will adding AI require you to add people to manage it?
As you rank problems using this criterion, you will begin to see how AI can start to solve those problems.3. Start Small With AI
This is the progression where you kick everything off.
Start little with the execution of AI information assortment and innovation arrangements. Distinguish one issue and one AI arrangement and will work carrying out it as flawlessly as conceivable with the right specialists and the right AI innovation. Gather information previously, during, and after an evaluation period with and without the AI.
When one AI arrangement is set up, and everything is moving along as planned, then, at that point, another AI arrangement can be executed. Doing a total upgrade isn’t suggested because there are consistently minor fixes and changes that need to happen, and moving into something new can at first log jam assets as you travel through the reception stage.4. Create a Dedicated AI Department or an AI Team
If construction organizations need to begin in AI, they’ll doubtlessly require a committed AI office.
An IT division typically can begin the way toward working with little AI applications, yet as execution develops, then, at that point it might grow out of what an inside IT organization can do. At this stage, an organization can either choose to build their IT office with fresh recruits or agreement an AI division or organization that represents considerable authority in computerized reasoning applications for construction.
Also read: Best 10 Semrush Alternative for 2023 (Free & Paid)5. Expand AI
The following stage for an organization is to push ahead in certainty realizing AI can do significantly more as far as applications than we understood previously. In this way, keep on fining tune and develop, utilizing AI to reinforce your organization and protect its laborers.Searching For More Information On AI?
The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
Figure 1. Market value of artificial intelligence (AI) in marketing worldwide from 2023 to 2028
In this article, we will explain 7 use cases of ChatGPT to help digital marketers have an effective marketing strategy.1- Content creation
Content creation, text generation in specific, using ChatGPT can be a powerful tool for marketing. These AI-generated texts can be used for a variety of purposes other than generating ideas, such as:
Contents generated by ChatGPT can be integrated with other marketing strategies and channels like:
Creating various contents for digital marketing campaigns
Preparing posts for social media platforms
Generating personalized, attractive and persuasive emails for email marketing.
For more on the use cases of generative AI in copywriting, check our comprehensive article.2- Personalized customer experience
ChatGPT with its natural language processing (NLP) can generate personalized content for your customers based on their preferences, past behavior, and demographics. This can help you create targeted content that resonates with your audience, which can lead to higher engagement and conversion rates.3- Audience research
Audience research involves gathering data and insights about your target audience to better understand their interests, preferences, behaviors, and needs. This information can help you create more effective marketing strategies, including content creation, ad targeting, and product development.
ChatGPT can be used to analyze customer data such as:
Social media interactions
Past purchases to identify patterns and trends in customer behavior.
By analyzing this data, ChatGPT can help you identify your target audience’s preferences, interests, and pain points, which can inform your marketing messaging, content, and product development.4- SEO optimization
ChatGPT can be a valuable tool for SEO in marketing. SEO, or search engine optimization, involves optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. Here are some ways that ChatGPT can help with SEO:
Generate attractive topic ideas for content marketing
Make keyword research
Find the right and attractive titles
Group search intent
Create content structure
Generate meta descriptions
Figure 3. ChatGPT SEO-friendly title suggestions for contents in B2B marketing5- Writing product descriptions
Product descriptions are a crucial part of marketing, as they provide potential customers with information about the features, benefits, and value of a product. ChatGPT can help create compelling and informative product descriptions that resonate with your target audience.6- Chatbot for customer support
ChatGPT can be integrated into a chatbot to provide instant and personalized customer support. Chatbots can help customers with frequently asked questions, provide technical support, and even troubleshoot issues. Chatbots in marketing can help:
Improve customer satisfaction
Reduce response times
Decrease the workload of customer service representatives.7- Creating customer surveys
Surveys are an effective way to gather feedback and insights from customers, which can help marketers improve their products, services, and marketing strategies. Here are some ways that ChatGPT can help with creating customer surveys:
Organizing survey structure
Making surveys multilingual with its translation ability
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Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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Like your iPhone, you love your car the most. Every day, you drive to your office in your beautiful car. On weekends, you spend fun with your family at the beach; your car accompanies you wherever you go. But it is a lot challenging when you have to park your car alongside thousands of others in a multi-storied lot. The problem doesn’t stop here because finding a parking place in a crowded lot is equally tiresome. To exaggerate this problem, I would say that finding a needle in the haystack is better.
Parkmobile is a smart parking app that ideally takes care of your needs. You can save your car and the related information to let you instantly book a parking spot.
The app also lets you change vehicle information for guest cars. You can perfectly customize the notification to remain updated. With the timely alert, it notifies you when your parking is going to expire. Even better, you will track parking expenses using the complete history of your parking sessions.
When it comes to providing the desired convenience for booking the right parking spot, ParkWhiz is on par with the very best. Simply enter your destinations, and the app will show you all the nearby spots.
Apart from letting you easily book a preferred location, the app also allows you to save up to 50%. With this app, you will be able to get the discounted parking at any location. You can get the lowest rates from its largest network of garages and lots.
The Apple Watch app adds more convenience into the play by allowing you to book, rebook or even pay the bill. What’s more, it also offers simple expense management and pre-tax benefits.
BestParking helps you find low-cost parking facilities in 105 cities and 115 airports across North America. The app is the most convenient way to save many dollars. Also, app provides accurate data and they boast of their accuracy if you find any inaccurate info, you will get $5 Starbucks eGift.
The app is extensively covered by leading media agencies of the United States. Get every detail like rates per hour, per day or for the entire arrival/departure. Moreover, you can find specific parking needs like whether you can park your larger vehicles like van or lorry, where you can find the cheapest parking areas and others.
5. Way – Parking & Auto Insurance
Here’s an all-in-one app for your automobile needs. You can use it to book airport parking, hourly parking, monthly parking, city parking, and more. Further, it also helps you out with getting service and insurance for your car.
It has a clean and easy-to-understand interface that makes it a breeze to search for parking by city, event, or airport. You can even sort parking options by price, distance, or user reviews. It includes a parking map to make things convenient.
If you find any parking app that gives you more than 60 million parking options in 8,000 cities around the world, what should you do? You should download this app immediately. Parkopedia Parkopedia, as the name suggests is perhaps the biggest source of parking info.
With the help of this app, you can search for parking using your current location or by entering the address. Get directions, check parking space availability in real-time, get to know opening hours, updated prices and payment modes and more; the app also provides filters like free, credit cards accepted, covered, etc. to zero in on choices.
7. Find Your Car with AR
Find your car wherever you parked it with the help of Augmented Car Finder app. The augmented reality view of the app shows you direction your car is located, the street address close to your car parked, how far your car is, and date and time you parked.
Among its many features, one of the most notable ones is 3D augmented reality technology. With this app, you don’t have to ask about the address you have to reach to; just follow a moving arrow, and you will get there.
What’s your pick?
Which one of these car-parking apps have you picked for your iOS device? Do let us know its name and the features you have liked in it?
You may want to explore these posts as well:
The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.
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