Trending February 2024 # 7 Steps Of Crisis Pr Management # Suggested March 2024 # Top 11 Popular

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1. Create your crisis PR plan:

Be prepared. If you have the luxury of time, the most effective way to approach this is to conduct scenario planning within your leadership team before any crisis occurs; alternatively, you will need to execute the following at pace: Brainstorm the worst crises you might have to deal with; sketch out the best and worst-case for each scenario and preferred outcomes; develop a working timeline of how events might develop and then prepare your holding statements for each given scenario. This should be a statement of fact – what has happened and your planned response over the next 24 hours.

2. Designate your crisis team: 

Allocate responsibilities for each scenario, and make sure that those responsible have authority, subject matter expertise and is media savvy. They need authority because the more senior, the more credible you will appear and ideally your spokesperson should have established media relationships.  In addition to the CEO, the team must include relevant experts including a crisis PR chief – all of whom must have appropriate Media skills – it is essential that all members of the team are articulate, credible, and empathetic.

3. Crisis notification: 

Your team needs to be kept abreast of events as they occur – this is key in effective PR crisis management.  A secure system of sharing information is essential e.g. a WhatsApp group is an ideal way of keeping people informed.  Remember to keep the channel exclusive and focussed on crisis comms only – no jokes or pictures of kittens and it must always be on – a crisis is no respecter of time.  Someone always needs to be on duty; make sure it’s the same person or group of people.

4. Crisis intelligence:

Facts and fiction can quickly gain traction in the media.  Unfortunately, the more sensational interpretation can spread the fastest.  Stories which are not managed can grow their own tentacles and be highly damaging causing panic and ridicule, adding unnecessary distress while harming your reputation.  Consider who will be responsible for capturing live intelligence and from what sources; who will be responsible for sharing the information and how the intelligence will be prioritised – a traffic light system could work in this situation.  Using the incoming information you need to constantly reassess and update your comms so that you adapt your messaging and responses accordingly.

5. Business champions:

In addition to your crisis comms team comprising senior management, it’s wise to identify influential individuals inside and outside the organisation whose support you will need to secure your SMART goals. Your staff, customers and supply chain.  Make sure these people get accurate information and don’t forget that people under pressure won’t always get subtleties, but what ever happens you must keep all your champions abreast of any developments in the crisis PR plan.

6. Statements & Formats:

Your holding statements for each stage of the crisis will need to be updated daily to remain factually current and in tune with prevailing temperament amongst your target audiences.  Remember a briefing routine is invaluable and every statement needs to be adaptable to all media channels.

7. Analysis & Learning: 

In many ways we are back to point #1 above and planning for the next one.  Once you have returned to a post-crisis ‘new normal’, you need to sit down with your senior leaders and consider: What went well & why? What went badly & why? What will you do differently & how? When will you institute these changes?

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Strategies And Tactics Of Risk Management

Following a robust and well−planned risk management strategy has become more important now than ever. Especially after the COVID pandemic, organizations have been focusing on risk management for all projects. Whether they are developing a simple mobile app or are planning a business expansion in the international market, risk management is essential.

The project planning is incomplete without identifying the potential risks that might arise from deploying new strategies. How quickly and effectively you plan risk management will determine how well you can cope with the unforeseen and how your business performs in tough times. Risk management can involve strategies to mitigate these risks or a detailed backup plan in case the existing strategy fails. Keep reading to learn more about risk management.

A risk management strategy is a set of procedures and plans to address different kinds of risks. Businesses of all sizes and natures can benefit from a risk management strategy. Note that a risk management strategy isn’t just a series of steps, but an ongoing process where you identify the risks, devise a plan to mitigate them, and monitor your performance at every stage of a project to ensure the best results.

Steps for Developing a Risk Management Strategy

It’s important to review risks at different stages of the project, especially when it’s in the development stage, and follow the right steps to manage those risks.

Identify risks

Risks can be defined as vulnerabilities that might pose a threat to the organization, employees, assets, and ongoing projects. Your focus should be on pointing out the areas that are red flags and might disturb your workflow, resources, and budget. You must follow the proactive approach, where you identify the risks beforehand instead of waiting for these red flags to turn into a big problem. Once you have identified risks, the next steps get easier.

Assessing risks

Once you have identified and documented each risk, the next step is for the audit team to assess the severity of these risks and determine the impact they have on your organization. They also assess if the risk can turn into a big cause for concern in the future and if it will affect the company’s annual revenue.

Based on the risk assessment, the manager and the team can prioritize these risks. You must document these risks and, depending on the nature of your business, review them annually. Risk assessment strategy varies from company to company. Some conduct a thorough risk assessment when executing a complex project, while others make it a regular strategy.

Addressing risks

Risk assessment or evaluation should give you a clear picture of how the risk will have a severe impact on your project or business. Based on this, you can set your priorities and work on the risks that pose a bigger threat to your organization. At this stage, you need to build a contingency plan so that you don’t face any surprises as you move ahead with your project.

You work with your team and stakeholders to develop a robust management strategy that can address the potential risks or mitigate them to some extent. If a risk seems too challenging to be fixed, you can always have a backup plan that shows you how to execute the same process with a different approach.

Monitoring risks

Now, you know what to do if a risk becomes a problem in your project development and how you are going to mitigate them. The next crucial step is monitoring these risks. Risk monitoring is a continuous process where you must assess risks and figure out the most practical solutions regularly. Risk monitoring will ensure that the risks do not turn into a problem that you can’t handle with the available resources.

Why your Business Needs a Risk Management Strategy?

Risk management does much more than address a simple risk. A thorough risk management strategy helps you identify your company’s strengths, weaknesses, opportunities, and threats. Let’s check out the few steps for managing risks effectively.

Business continuity

Unprecedented risks have become a common phenomenon after the global pandemic. Even if you think your company is prepared to address these challenges, the truth is certain risks can occur at any time and can shut your business for good. It can be an operational risk, like a machine failure, or a more complex one, such as a supplier ending their services with you. Certain risks can affect your business, employees, and even customers. Cybersecurity threats, for example, can result in data leaks which might take your business down.

Customer satisfaction

Your brand, logo, digital presence, and every part of your business is your asset. Your customers value these things when they do business with you. When you deploy an effective and well−planned risk management strategy, your customers feel confident about working with you. Not only customers but your investors and employees will also consider your risk management strategies. Know that contingency plans are a must for all companies. It gives your stakeholders and team a sense of security that if the original plan doesn’t work, they have a backup plan in place.

Increased profitability

The long−term objective for most businesses is increasing their revenues. You don’t want your team’s effort going down the drain just because of a breach that could have been avoided if you had a risk management strategy. Even a small security breach can lead to lengthy investigations, legal fees, and a lot of resources in recovering the lost data. To increase your profit and achieve your long−term goals, it’s important that you practice a proper risk management strategy.


Risk is an inevitable part of every business. While you can’t predict or control them ahead of time, there are ways to address them effectively. A risk management strategy shows you the right ways to deal with different kinds of risks and mitigate them. Once you have identified and assessed risks, you can devise a plan to avoid or transfer them.

Windows 11 Bluetooth Keeps Turning Off? Stop It In 7 Steps

Windows 11 Bluetooth Keeps Turning Off? Stop it in 7 Steps Check if the Bluetooth service is enabled or use the troubleshooter




Windows 11 users have been complaining that Bluetooth keeps turning off on their PCs, which might be the result of interference or drained off battery.

If you are facing a similar issue, then you can try updating the driver, or disabling the Bluetooth power management.



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Several user reports highlight that the Windows 11 Bluetooth keeps turning off the issue, where theY cannot use their Bluetooth devices on their PCs.

If you are one of such users looking for ways to resolve the problem, then you are in the right place. Because this guide will give you 7 ways in which you will be able to fix Bluetooth keeps turning off in Windows 11 problem.

Why does Bluetooth keep turning off on my Windows 11 PC?

Here are a few reasons why the Bluetooth on your Windows 11 PC keeps turning off randomly:

The Bluetooth service is facing issues – Your PC makes use of different services to offer corresponding features to the user. If the Bluetooth service itself is facing some issues then you will come across such errors.

Your Bluetooth device is not in the range – If your Bluetooth device is out of the range of your PC, then for obvious reasons, it will get disconnected.

The battery of your wireless device is drained off – Wireless devices depend on their batteries for functioning and if it doesn’t have enough power then it will get disconnected from your PC.

There is some interference – If there are too many electronic products in between your wireless device and your PC, then it could also cause frequent disconnection problems.

Bluetooth drivers aren’t updated – Outdated drivers can cause multiple issues with their corresponding service.

How can I resolve Bluetooth keeps turning off in Windows 11 problem? 1. Restart the Bluetooth service

If the Bluetooth service is not working or a third-party program is conflicting with it, then it could very well cause multiple issues with the service.

2. Run the Bluetooth troubleshooter

If you are facing any issues related to Bluetooth, then you can make use of the Bluetooth troubleshooter. It will look for any problem with the service and prompt you to take necessary actions to fix the problem.

Several problems including Bluetooth keep turning off in Windows 11 can be fixed by running the Bluetooth troubleshooter.

There are chances that the current version of the Bluetooth driver has some bugs because of which it is having issues connecting to your PC.

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4. Disable Bluetooth Power Management 5. Run SFC Scan and DISM

Open the Start menu by pressing the Windows button.

Search for Command Prompt and open it as an administrator.

Type the below command and press Enter. sfc /scannow

Let the process complete.

Type the below commands and press Enter after each one. DISM /Online /Cleanup-Image /ScanHealth DISM /Online /Cleanup-Image /RestoreHealth

Restart the PC.

If there is a Bluetooth-related system file corrupt or missing, then your PC will trigger multiple issues like the one at hand. Try running the SFC Scan and DISM commands and check if this fixes the issue or not.

6. Unpair and repair the Bluetooth device

Sometimes repairing your Bluetooth device back again with your PC can fix some glitches or issues.

7. Reset your PC

As a last resort, if nothing works, then probably it is safe to say that your Windows PC is having some issues, which you can get rid of by resetting it.

That is it from us in this guide. Well, this isn’t the only issue that Windows 11 users face while using Bluetooth devices.

If you are having issues related to Bluetooth headphones that are constantly disconnecting, then you can refer to our guide which gives a bunch of solutions to fix the problem.

Also, we have a guide that gives you a list of solutions that will help you resolve the Bluetooth audio stuttering issue in Windows 11.

If you are getting no sound after a Bluetooth connection, then you can refer to our guide which will definitely help you resolve the problem.

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Mayor Of San Juan: What Will You Do In A Moral Crisis?

Mayor of San Juan: What Will You Do in a Moral Crisis? Carmen Yulín Cruz Soto (CAS’84, Hon.’18) delivers emotional Baccalaureate address

Her voice often cracking with emotion, the mayor of San Juan, P.R., used her BU Baccalaureate address Sunday at Marsh Chapel to take attendees to the ghostly streets of her devastated island, while urging them to raise their voices against injustices.

Carmen Yulín Cruz Soto (CAS’84, Hon.’18) recounted her role as global troubadour for her island after Hurricane Maria devastated Puerto Rico last September. She publicly condemned the slow pace of federal help, a criticism recovery leaders themselves echoed, and President Trump responded by denouncing her.

“There were no cars” immediately after the storm, Cruz said from the Marsh pulpit, “no people in the street, no dogs barking, and no music playing.…Just a deafening silence.”

Cruz told of spending a night with 685 homeless people in Puerto Rico’s largest emergency shelter. Without naming Trump or island officials who neglected serious review of emergency response plan updates, she said that “rather than leadership at the highest places, we faced a general lack of urgency and a dismissive attitude.

“Those charged with coming to our aid failed us,” she said. “We were dying, and they were killing us with bureaucracy.” Her pleas for help, however, galvanized others globally, including the Puerto Rican diaspora. “Boy, did they listen,” she added, coming forth with aid.

Cruz exhorted her listeners to raise their voices against other injustices in the headlines. Acknowledging in the audience Sunday’s Commencement speaker, US Representative John Lewis (Hon.’18) (D-Ga.), a veteran of the Civil Rights Movement, she said, “You may not accomplish everything you set out to do, but I guarantee you, as Congressman Lewis knows all too well, you will never fail.”

“If you believe that children everywhere have the right to schools without gun violence,” she said, just two days after yet another school shooting by a student who killed 10 in Santa Fe, Tex., “you must demand that sensible gun control laws are enacted.”

Cruz’s Baccalaureate talk before a packed Marsh Chapel audience earned a standing ovation and came just two weeks before the start of this year’s hurricane season, with Puerto Rico’s government vowing it won’t be caught flat-footed again with its emergency planning. At least 150,000 residents still await the return of electricity service and insurance payments for their destroyed homes.

In a prayer of optimism similar to Cruz’s address, Brother Lawrence Whitney (STH’09,’18), University chaplain for community life, quoted a famous line from Martin Luther King, Jr. (GRS’55, Hon.’59): “The moral arc of the universe is long, but it bends toward justice.”

Cruz’s speech was part of the chapel’s regular Sunday service and was accompanied by scripture readings that reflected the occasion: graduates about to take leave of their alma mater.

Jean Morrison, University provost, read Ecclesiastes’ famous reminder that such transitions are part of the cycle of life: “To every thing there is a season, and a time for every purpose under the heaven…a time to cast away stones, and a time to gather stones together…”

Robert A. Brown, BU president, reading from St. Paul’s Letter to the Romans, offered departing Terriers the apostle’s exhortation to exceed others’ expectations: “Do not be conformed to this world, but be transformed by the renewing of your minds, so that you may discern what is the will of God—what is good and acceptable and perfect.”

At BU’s 145th Commencement at Nickerson Field on Sunday afternoon, Cruz, one of five honorary degree recipients, received a Doctor of Laws.

Find more information about Commencement here.

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It Management And The Importance Of Reinvention

As a CIO, you are keenly aware that rapid change in business and technology is the “new normal.” However, in the 21st Century, “change” is actually too weak a descriptor.

Today, it’s all about transformation. This means you can’t go backward, and you can’t stand still. You can’t rest on your laurels and you can’t keep doing what you’ve always done — even if you do your best to keep doing it better.

The only way for your company to survive, let alone thrive, is to continuously reinvent and redefine.

Reinvent and redefine what? Everything .

Today’s transformation is an accelerated, magnified force of change. Redefining and reinventing is a way of harnessing that wild horse and hooking it to a product, a service, an industry, or a career.

In a sense, transformation is a hard trend (a Definite), while reinvention is a soft trend (a Maybe). Transformation is going to happen, all around us and to us, whether we want it to or not. Reinvention, on the other hand, will happen only if we make the decision to do it. If we don’t, someone else will.

In the coming years, dramatic new developments are going to be flying at you so fast, from so many places and so many competitors, that it will be easier than ever to become overwhelmed. In a transformational time, disruption multiplies. The only solution to this increasing dilemma is to become experts at reinventing our companies, our products, our services … essentially everything we do.

Lee Iacocca and Hal Sperlich reinvented an entire marketplace in 1983 when they redefined the family station wagon. At the time, station wagon sales were not growing, even though baby boomers were in their prime childbearing years and the nation was bursting with new families.

A puzzle. Why, if they needed the product, weren’t they buying it? Because purchases are more emotional than logical, and are often statements of identity as much as (or more than) a rational act of fulfilling a practical need. Baby boomers may have needed a set of wheels with substantial family room, but they did not want to look and act just like their parents; even if that’s exactly what they were doing most of the time. Baby boomers did not want to identify themselves as a generation of people who drove station wagons.

But vans? They were kind of cool and, more important, their parents never drove vans. Chrysler introduced the Dodge Caravan in November 1983, creating an entire automotive category — the minivan — that they would continue to dominate for the next quarter century. It was a stroke of flash foresight, based on the hard trend of baby boomers and their needs (along with the eternal insight that people don’t want to look or act like their parents).

The good ol’ days

It used to be that corporate and product reinvention was an option; today it is an imperative. We live today in a unique context, an environment we’ve never seen or experienced before. We have never had this kind of processing power and bandwidth, this kind of runaway acceleration in technological capacity, and it has completely transformed our relationship to the concept of stability.

Read the rest about IT management and change at CIO Update.

Why Is Corporate Vpn So Slow? 7 Steps To Make It Faster

Why is corporate VPN so slow? 7 steps to make it faster




Corporate VPNs are a different breed of VPN, as they cater to different needs than consumer-grade ones.

Therefore, you can expect them to act differently than individual VPN services.

For instance, you may notice that a corporate VPN is slowing down your connection.

There are many reasons why corporate VPNs can act slowly. Our guide will tell you how to fix them.



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We’ve already established that corporate VPNs work differently from personal VPNs.

We’ve also explained a bunch of differences between them and individual VPN services.

Thus, you can have a better understanding of specific phenomena that might occur while using them.

For instance, most users wonder why corporate VPNs are generally slower than their personal counterparts.

If you’re rather tech-savvy, you might think that it’s because this type of VPN caters to the needs of multiple users at once, and you wouldn’t be quite far from the truth.

However, the reasons why a VPN (even a corporate one) is acting slowly may vary, and we’ll tell you all about them.

Why is my VPN so slow?

First and foremost, we must remember that both corporate and individual VPNs are basically the same type of service.

Thus, individual users might experience slow VPN connections for the same reasons as corporate users. We’ll break them down for you here:

1. You’re using a Wi-Fi connection instead of a wired one

Although your Internet connection might be quite fast by default, connecting to a VPN might slow it down.

Much so when you’re using Wi-Fi, which is slower than using a wired connection.

Therefore, you might want to establish a wired Internet connection and check if there’s any speed improvement.

Your Wi-Fi connection is slow? Make it faster with the software in this awesome list.

2. Your device might not be powerful enough

Some devices just aren’t built for speed, and that shows.

If you want to rule out that your device, is, in fact, the common denominator, just try installing the VPN on a different device (if possible) and see if you achieve the same speed values.

This goes especially for wireless-capable (phones, tablets, laptop) devices.

3. Have you rebooted your router lately?

Every tech support and IT crew will tell you the same old thing: have you tried turning it off and on again?.

It’s quite common knowledge by now that if your Internet speed is slow, one of the first things you should do is restart your router.

Memory leaks or infrequent connections can mess up its ability to maintain a stable connection speed, so try rebooting it before swearing off using a VPN.

4. Try a different server

If you remember using the VPN at decent speeds and it decided to throw you a fit out of the blue, you might want to check the server.

More often than not, this is the main reason why a VPN is suddenly slow.

If picking a different server from the same country doesn’t work, try choosing another region altogether.

5. Change the VPN port and/or protocol

This is clearly not something a novice might want to try, but you can modify the VPN protocol and/or port if you’re experiencing slow speed values.

Keep in mind, however, that some protocols might offer faster speed values in exchange for poorer security.

6. Modify firewall/antivirus rules

Although some providers might recommend you to turn your security services off altogether for a while, we don’t encourage that. It might put your whole system at risk for just a few more MBs worth of speed.

Instead, you can whitelist your VPN in your firewall and antivirus/antimalware components.

Windows Defender Firewall blocked your VPN? Check out this guide and fix the issue in no time.

7. Use another VPN service

NordLayer Teams is a great alternative since it’s faster and more secure than its counterpart. It’s a cloud-based VPN, allowing you and your team to work securely from anywhere, on any device. You can customize the security settings to match your business needs, create private gateways, or add dedicated server locations.

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Corporate VPNs can be slow, just like individual ones

Last, but not least, remember that corporate VPNs are still VPNs, and are prone to the same faults that their individual counterparts are subject to. If you’ve ruled out the reasons above and you still experience slow speed, maybe it’s time for an upgrade.

Check out our list of the best corporate VPNs you can find on the market. If you can’t decide, we’ll gladly let you know that at the time being, PIA and CyberGhost VPN are the top contenders for the best corporate VPNs.

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