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If your business is preparing to open a new location, you’ve got a fantastic opportunity to build a pre-opening buzz that will not only help your new location get off to a strong start but also boost your business as a whole. Opening a new location is busy: You’re ironing out all the logistics, staffing a new store, and getting ready for the opening festivities. But, don’t miss an opportunity to give your entire company a serious bump in exposure while marketing your new business location. Here are seven tips to market your new location.
(PS: Before you open a new location, make sure to build a go-to-market strategy!)1. Update Your Website
As soon as you’ve signed a contract on your new space, make sure your company website is updated to include a “Coming Soon” listing for that new business location. Not only will this let website visitors know that you’re expanding, but it will count as fresh content on that page, which can help your page’s search engine result page (SERP) ranking so more people can find your website when they make a related search.
And don’t set it and forget it! You’re going to need to make some continual updates as it gets closer to the launch of your new location and after launch. Add the store hours and phone number for the new location as well as information about your grand opening. You’ll also want to make sure your website can effectively handle inquiries about the new location through chat or that your team can triage through a regularly-monitored email to answer questions about the opening and any promotions you plan to offer in conjunction with the opening.
Related: Get tips to optimize local SEO for multiple locations.2. Expand Your Search Marketing Geo-Targeting 3. Take Advantage of Local Directory Listings 4. Add Your New Business Location on Social Media Pages
When it comes to social media, you want to make sure your pages are reflecting your new location one way or another. If you have a social media presence for each of your locations, make sure you’re creating a social media presence for this new location and start posting updates! You can post progress photos, highlight new employees, and share information about an opening event or specials you’ll have once you open. You can also let fans and followers of your other locations know you’re opening a new location and encourage them to come visit once it’s opened. If you have one social media presence for all your locations, you should definitely be sharing progress updates and information about your new location ahead of the opening.5. Use Social Media Ads to Build Buzz 6. Invite Local Businesses to Take Part
Whether you’re new to the community or just the block, opening a new location is a great way to get to know your fellow business owners. Are there any local businesses that complement yours well? Maybe you own a line auto body shops and you want to invite your local car spa to have a presence at your opening — either with coupons, a special two-for-one promotion, or just having some people in company polos attending the opening event. You can form partnerships with business owners in your area or just extend a hand and invite them directly to your new location.7. Create An Email Campaign
Hopefully, the tips above will help your email list grow with people who have a genuine interest in your new location opening. Your website should also include an opt-in with a simple statement like “Keep me up to date.”
Have your marketing team combine these contacts with your existing mailing list and send them an initial announcement of your upcoming opening and periodic updates on the progress of the location, new inventory or services, and any promotions and events you’ll be offering in conjunction with the opening. You can also run a targeted email campaign to communicate your opening to those outside of your existing mailing list!Your New Business Location is a Sign of a Healthy Company Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
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Still making endless calls to find out where everyone is every time you plan to go out? Still having to call your parents to tell them you have reached your destination safe and sound? If your answer is yes and you are looking for a batter way to make sure everyone in your family is doing fine, today is your lucky day. It’s 2024 and along with everything else that has changed, so has the way of letting people know where you are and vice versa. There is absolutely no need to call and let people know where you are anymore. The whole process has changed, all you need now is a decent smartphone, GPS and one of these apps.
So without wasting much time on those calls, read on to find out the best ways to share your location with friends and family on iPhone or Android devices.1. Glympse
Glympse is the perfect app if you are planning a day out or heading to a new place and want someone to keep tabs on you. If you are heading somewhere, you can share your location information along with the destination and chose the amount of time you want it to be broadcasted. Once the timer runs out your location will automatically stop broadcasting, thought the time can always be increased or decreased as per your convenience.
Using Glympse you can share your location data with the people you want to. You can post your location to social apps like Facebook and Twitter or share it via Messaging, Skype, WhatsApp, Gmail etc. One of the best things about it is that it lets you share Real-time locations along with estimated arrival times, and travel speed. And yes, you can always request location from someone else too.
Availability: Android, iPhone and Windows2. GeoZilla
The name of this app may have been inspired by Godzilla but it actually functions to keep your friends and family safe. Using GeoZilla you can simply create different circles of friends, family, colleagues, etc. and keep tabs on everyone. You can make check-ins, locate your friends and relatives on the map at any moment and also have a private conversation with someone.
Availability: Android and iPhone.3. Google+
Just for the formal introductions, Google+ is a social network that is owned and operated by Google. Apart from everything else it does, it also works as a decent location sharing service. It is one of the commonly used social networks and hence most of your friends and family should already be on it.
Just turn on location sharing and select who you want to share your location with, those people will be able to spot you on the map. You can invite people to turn on their location sharing if you want to see them on the map as well.4. GPS Location Tracker
The name pretty much explains this one. GPS Location Tracker is simply a GPS location tracker. The first thing you will need to do after installing this app is adding connections (friends and family). You can connect with your friends by sharing your code via Messaging, Email, WhatsApp, Skype, etc. or by simply entering a friends code yourself. After that its all smooth sailing, when you want to share your location just turn location sharing on and everyone you are connected to will be able to spot you on the map.
Availability: Android.5. Life360 Family Locator
Life360 allows members of a family to keep tabs on each other in real time. Every member of a circle can easily spot everyone else on the map. You can also designate spots such as home or work and every time a member enters or leaves one of these spots everyone else is notified.
This app is probably the most safety oriented, to say the least. If a member turns off their GPS it is visible on the map, you can find a route to reach physically any member, you can end emergency alerts, and you can also view any member’s entire location history. Of course you can also create new circles with friends, siblings, etc.
If you have a snoopy girlfriend we suggest you keep this one to yourself, it might land you in trouble.
Availability: Android, iPhone and Windows.6. Sygic Family Locator
Sygic Family Locator is very similar to Life360 Family Locator, it functions in almost the same way and offers the same service. Members belonging to a group can quickly spot members with active GPS on the map just like any other GPS location service. But, two things make this app unique.
First this app not only allows you to create safe zones but also danger zones, and if a member enters or leaves a danger zone you can choose to be notified instantly. This feature is particularly useful for keeping tabs on kids. The second unique feature is the “Invisible” option available to the admin of a group, by using this option the admin can keep the family members from knowing that their location is being tracked. Otherwise, you first have to request the concerned member for their permission in this regard.
Availability: Android and iPhone.It’s Great to be Informed
Now hopefully when you are planning for a day out, keeping tabs on your kids or simply checking in to some place you wont have to make unnecessary calls. Using any of the above-mentioned apps you can easily share your location with friends, chat with them or even send an SOS in the case of an emergency. Of course, we need to remind you that all of these apps work on GPS and without it, they will not function.
SEE ALSO: How to Find Email Sender’s Identity and Location
With these apps making plans with your friends is easy and so is ensuring the security of your family. We hope you put them to the best of use.
Smartwatches can be an asset to businesses of all kinds, helping employees and owners efficiently juggle an array of assignments and tasks.
Smartwatches can help employees keep up with calls and texts, and make it easier to take notes throughout the day.
You can load your favorite productivity apps onto smartwatches, helping you stay organized and manage your time.
This article is for smartwatch owners who want to use their devices to improve their work efficiency.
That smart and tech-savvy computer on your wrist is good for more than counting your steps and reminding you when to get up from your chair. Your smartwatch can be an effective business tool – an always-connected digital assistant that can boost productivity while helping you juggle the workday’s unending tasks.
Whether you have an Apple Watch, Android Wear device or one of Samsung’s popular Galaxy watches, you’ll find a powerful companion to assist with everything from notification management to staying abreast of current events. We’ll explore seven smartwatch business uses to improve efficiency and streamline your workday.
Here are seven ways your smartwatch can act as an indispensable business tool.1. Smartwatches can make sure you never miss a call.
One of the initial appeals of a smartwatch is that you’ll never miss a crucial work call because you can’t get to your phone. For business owners, sales professionals, and IT teams, missing a critical call can cost an organization dearly.
How extensively you can use your smartwatch to take calls depends on your wearable device model. For example, the Apple Watch Series 7 offers cellular connectivity – you can wander as far away from your phone as you wish.
If Apple isn’t for you, there are other choices. The Samsung Galaxy Watch 4 and the LG W150 also offer connectivity and work with both iPhones and Android devices.
However, keep in mind that cellular connectivity is going to cost you. With most carriers, you’ll pay $10 extra per month for your watch to access the mobile network. It’s a bit steep considering you’re not going to use much data, but for those who want to stay connected, the price might be worth the freedom.
If you use an Apple Watch, an array of Apple Watch bands for business can help you outfit your wearable for a professional environment.2. You can take notes with smartwatches.
Inspiration can strike at any time. Smartwatches allow you to dictate a quick note so you can expand on your thoughts later. Apps such as Evernote and OneNote enable you to dictate voice notes while on the go.
You can also check current notes or get reminders from several different services without taking your phone out of your pocket. Use the Apple Reminders app or your favorite third-party service to ensure nothing slips your mind. No matter what watch brand you use, there are apps and services to ensure your fleeting thoughts are documented for later use.
Did You Know?
Aside from being an excellent note-taking tool, OneNote is one of the best apps for remote business collaboration, letting teams sync and share notes across devices.3. Smartwatches are a key travel tool.
If your business or career takes you on the road, a smartwatch can take the stress out of business travel by extending the information you usually get from your phone.
Updates from watch-accessible services such as TripIt can ensure you don’t miss any critical itinerary details. Also, regular calendar alerts – and the ability to pull up a map – help make travel information more easily accessible.
While you can access your business travel details via your phone, accessing the best business travel apps on your smartwatch can save you time and be a much more efficient and convenient way to stay on track.4. Smartwatches make great task managers.
Smartphones have eliminated the need to scratch out your daily to-dos on paper; however, it’s not always convenient to reach for your phone, especially if your hands are full.
In that case, a smartwatch is an ideal companion. With a glance, you can check what you need to accomplish or pull up essential meeting notes on your wrist with apps and services like Todoist and Any.do.
If you have an Apple Watch, iPhone business apps with task-management capabilities can organize your day. If you use an Android smartwatch, there are excellent Android apps for efficient workday planning that will sync seamlessly with your phone. No matter your ecosystem, you can also use Google Calendar to access all your appointments from your wrist. [Learn more tips and tricks for using Google Calendar.]5. Smartwatches make communication convenient.
Such a tiny screen won’t replace the convenience of messaging from a smartphone, but your smartwatch is still an excellent messaging tool. For example, you can subtly glance at your wrist to find out when your next meeting is – while you’re currently stuck in a different meeting.
Apple Watch, in particular, makes it easy to sketch out a note or reply with a preprogrammed phrase while you’re otherwise occupied. While it may not be the most polite way to keep in touch, it’s an efficient option when necessary.
A smartwatch strikes the right balance between using your smartphone less while not missing any important calls or notifications.6. You can stay abreast of current events with a smartwatch.
A smartwatch makes it possible to stay informed about what’s going on in your industries, your region, and the globe. With a range of available smartwatch applications, you can download your favorite social media or news apps and enable notifications.
While reading a full news story on your wrist isn’t ideal, glancing at headlines on your smartwatch is an efficient way to stay abreast of developing or breaking news in situations when it’s not possible to read a news article on a computer or phone.
Many small business productivity apps have smartwatch versions that you can use in tandem with your smartphone to help with time management, collaboration and communication.7. Smartwatches help you pay bills on time.
Missing bill payments at work or in your personal life can cause enormous distraction and hassle. You can use your smartwatch to stay on top of your home and business expenses, and to pay pending bills quickly.
Smartwatches make it possible to manage bills and expenses without using a cell phone, computer or wallet. They also include tip calculators, making it easier to calculate gratuities for business lunches and ride-sharing services.
Derek Walter and Adam Uzialko contributed to the reporting and writing in this article.
Big news came out from the folks over at Buffer last week. They have announced a brand new browser extension to make sharing any page on your Social Networks a lot easier.Extensions
As of now, the extensions also plug in directly to Twitter, Facebook and Google Reader. To get all of them at once, just install the extensions and you’re good to go.
Here are 5 ways you can use Buffer in your browser:
Buffer now plugs in directly to chúng tôi You can basically make Twitter your new Social Media dashboard, without having to go anywhere else.Here are 3 great things you can do:
You can now Buffer retweets, so you can share more of the great content of your Twitter stream. And all that without ever overwhelming your friends and followers, having Buffer space out your posts for you:
Buffer New Tweets:
Buffer Blog Posts via the Tweet button:2.) chúng tôi Gets Buffer Buttons
Buffer has also added lots of great functionality right inside Facebook. The best feature here is that you can Buffer share images and it picks up the actual image for you:
There are also a ton of other places, where you can now Buffer from Facebook. You can write new updates, that will go straight into your Buffer, share status updates, links or videos:3.) Google Reader and Buffer
Another very handy addition, especially if you want to make curating news for your audience easier and less cumbersome, is the Google Reader integration of Buffer.
Right below each post, you will see the Buffer button to add a new item to your queue:4.) Share Reddit items with Buffer
If you are a reddit fanatic, but struggle to make sharing the items from the front page easy, Buffer’s new extension might help out here too.5.) Add Buffer on HackerNews
As the last addition that Buffer brought out with their brand new extensions is a Buffer button for HackerNews.
HackerNews is the number 1 destination site for startup news. It works very similarly to Reddit in many ways.
Clearly, the Buffer guys have been rather busy in the last few weeks. Be sure to grab the Buffer browser extension and see for yourself if it helps with your Social sharing activities.
What are your thoughts about the new integrations from Buffer? You can always let the Buffer guys know @bufferapp on Twitter, they are super approachable. Or just let me know your thoughts below.
Digital marketing is a proven method for achieving tangible company benefits. There are many types of digital marketing that get results for the company. But first, we must comprehend what this approach entails, how it operates, and the many sorts of Digital Marketing that may be employed.
It is essential to comprehend each sort of digital marketing if you want to increase traffic, acquire more clients, increase brand awareness, engage teams, or engage your audience.
This guide was developed to assist you in learning more about this topic. Each of the most effective methods of Digital Marketing is described here, along with its benefits and aims, as well as when and how to utilize them.
So, please keep reading and let’s broaden our horizons!What Is Digital Marketing? Advantages of Digital Marketing [With Infographic] 🖼️
6 Best Advantages of Digital MarketingGeographically diverse
People can view your ad online regardless of where they are (assuming you haven’t restricted your ad geographically). This makes expanding your company’s market reach simple.Cost-effectiveness
You may use digital marketing to attract people to your blog with only one piece of content as long as it is active. You may set up an email marketing campaign to send messages to certain consumer groups on a regular basis, and you can easily adjust the timetable or content if necessary.
When all is said and done, digital marketing provides you with far more freedom and client interaction for your business.Quantifiable outcomes
To determine whether your marketing plan is effective, you must determine how many consumers it attracts and how much income it generates. But how can you achieve it with a marketing plan that isn’t digital?
“How did you find us?” is a classic question to ask each customer.
Regrettably, this does not apply to all sectors. Many businesses do not have the opportunity to speak with their clients one-on-one, and surveys do not always yield accurate answers.
Results tracking is straightforward with digital marketing. Whether it’s open email rates, visits to your home page, or direct transactions, digital marketing software and platforms automatically measure the number of targeted conversions.Customization is Simple
In a manner that traditional marketing cannot, digital marketing allows you to collect customer data. Digitally acquired data is far more exact and detailed.
Assume you’re a financial services provider who wants to send out unique offers to those who have looked at your offerings. You know that tailoring the offer to the person’s interests would provide better results, so you decide to create two campaigns. The first is for young families who have looked into your life insurance products, and the second is for millennial entrepreneurs who have looked into your retirement plans.
Without automatic tracking, how can you collect all of that data? How many phone records would you have to examine? How many distinct client profiles exist? And how do you know whether or not the brochure you put out was read? The answer is digital marketing!Increased client interaction
One of the pros of digital marketing is that you may connect with your consumers in real-time with digital marketing. It also enables them to communicate with you.
Consider your social media marketing plan. When your target audience views your most recent post, it’s terrific, but it’s even great when they remark or share it. It implies more buzz for your service or product, as well as greater visibility each time someone enters the conversation.
Your clients will gain from interactivity as well. As customers become active players in your brand’s story, their degree of engagement rises. This sense of belonging can lead to strong brand loyalty.Conversions that are simple and convenient
Your clients may take action right after seeing your ad or content using digital marketing. The most immediate return you can expect with traditional marketing is a phone call immediately after someone sees your ad. But, whether you’re cleaning the dishes,traveling down the interstate, or updating data at work, how frequently do you have time to contact a company?
Now, with no further wait, let us dive into the types of digital marketing with examples.7 Different Types of Digital Marketing With Examples 1. Search Engine Optimization (SEO)
The purpose of SEO is to encourage a company’s website to rank higher in Google search results, resulting in more traffic from search engines. To do so, SEO marketers look for words and phrases that people use to seek information online and include them in their own material. As per studies, SEO includes a variety of factors, including the text on your web pages, how other sites connect to you on the web, and how your website is built. According to chúng tôi an SEO professional may earn roughly $70,058.
With all the benefits of SEO, what are some ways to boost a website’s SEO? It’s critical to recognize that one of the factors that makes SEO difficult is that the answer to this query is always contingent on Google and its most recent algorithm. With that in mind, here are a few of the most crucial factors for SEO strategists and marketers, in general, to grasp how SEO works today:Content indexing
It’s critical to make it easy for search engines to understand what your site’s content is by including alt text for pictures and text transcripts for video and audio material.Good link structure
It’s critical that search engines can “crawl” your site structure and discover all of your content quickly. An SEO professional may style links, URLs, and sitemaps in a variety of ways to make them more accessible to site crawlers.Keywords and targeted keywords
One of the essential building blocks of SEO is properly employing your keywords – i.e. the search phrases you want your site to be found for – in your content and headers. Stuffing your content with as many keywords and keyword variants as possible is no longer a good idea. Writing high-quality content with keywords in the headers and a few times throughout the crawlable page content is now regarded as best practice and will improve page rankings.Examples of SEO strategies
On-page SEO refers to the changes you make to your website. You make adjustments to components on your website’s various pages in order to appear in more relevant search results.
Off-page SEO refers to factors that aren’t immediately on your website yet have an impact on its ranking. Backlinks are the most well-known. These factors have an influence on where you rank in search results, even if they are not on your website.
Technical SEO is the final component of SEO. Technical SEO refers to features on your website’s back end that affect how people interact with the front end, such as site speed.
The image below is an example of SEO
The cost of running an ad or promoting your search results is mostly determined by the level of competition for your keywords. Keywords with high competition (i.e., those with a lot of people searching for them and a lot of sites wanting to be discovered for them) will cost more, while keywords with lesser competitiveness will likely cost less.PPC Ads in Search Engines PPC Ads on Social Networks PPC Display Ads 3. Social Media Marketing(SMM)
Instead of being an afterthought, activities must be planned and consistent to be effective. There are several online tools available to automate and schedule social media postings to help keep messages consistent, but marketers should only use automation as a tool, not as a “set it and forget it” solution. If there is no genuine person behind the posts, users will immediately figure it out.
Entrepreneurs that use social media should not be isolated from other marketing functions. Social marketers must collaborate with the rest of the marketing team to ensure that the brand’s message is consistent across all channels, both online and offline.
Analytics is an important component of social media marketing: social media marketers must be adept at assessing the performance of their postings and developing plans based on that information. Another reason marketers should measure and track their initiatives on a regular basis is that this information helps them to demonstrate a campaign’s return on investment and whether it added value to the organization.
Beyond Instagram and Twitter, there are other free avenues for spreading your message. Google My Business, eBay, Facebook Messenger, and Marketplace are some of the other alternatives.
To put it another way, social media marketing is far more difficult than maintaining a personal Facebook or Twitter account. It necessitates a combination of creative thinking and objective, data-driven planning, and it might be a good fit for individuals who appreciate combining these two disciplines. According to chúng tôi a social media analyst with a bachelor’s degree may make around $68,230.
An example of social media marketing is Apple’s – Shotoniphone
The perfect illustration of Apple must be mentioned in social media marketing strategies. Apple’s #ShotOniPhone social media campaign intends to promote user interaction and empower its own consumers to promote the brand. To participate in this user-generated content initiative, users only need to include the hashtag in the description of their social media postings.
The company will utilize the hashtag to announce enhancements in photography features and functionality of each new phone version by allowing users to do so themselves by posting images taken with their iPhones.
Apple has successfully developed a large amount of user-generated material through its user-generated content program, which empowers its own users. Apple has benefited greatly from original and creative material created by brand customers.
Apple did it with their hashtag campaigns #ShotOniPhone, #ShotOniPhone6, #ShotOniPhone7, and the like, with little marketing effort and input and maximum social notoriety.4. Content Marketing
To raise brand recognition, content marketing employs narrative and information sharing. The ultimate aim is for the reader to take a step toward becoming a client, such as seeking additional information, joining an email list, or purchasing something.
Blog entries, resources like as white papers and e-books, digital videos, podcasts, and more are all examples of “content.” In general, it should deliver value to the consumer first and foremost, rather than simply market the brand or try to sell something. Content marketing is all about developing a long-term, trustworthy relationship with your consumers that can lead to several sales over time rather than just one.
Material marketing works in tandem with other forms of digital marketing: it’s a means to combine SEO search phrases into new website content, and the results may be disseminated via social media and email marketing.
Analyzing your content marketing statistics may reveal a lot about your customers: what are they looking for when they come to your site? What types of content entice people to stay on the site longer and explore? What types of things make them lose interest and leave?
Individuals who like writing, video, and audio creation might consider content marketing. there are a lot of tools for content marketing However, like other aspects of digital marketing, it needs excellent strategic and analytic abilities.
An example of content marketing is Coke’s “Share A Coke” Campaign.
The campaign has since extended all across the world. What was the secret to its success? Personalization.
You felt unique because of Coke. You and your bottle were alone against the world. And content marketing is all about adding a human touch.
Coke wasn’t looking at vanity metrics, retargeting customers, or analyzing internet activity.
Instead, they focused on the most crucial aspect of a customer’s identity: their name. Everyone’s favourite subject is, after all, themselves. Using someone’s name as a starting point for getting them to pay attention is also a good idea.5. Email Marketing
Despite the rise of social media, smartphone apps, and other platforms, email remains one of the most successful marketing tools, according to Rogers. It may be used as part of a content marketing plan to provide value to customers and convert them over time.
According to research, email marketing professionals are competent at not just creating attractive campaigns, but also understanding appropriate audience outreach and monitoring customer interactions and data and making strategic decisions based on that data.
According to Constant Contact, a renowned email marketing software business, there are several things marketers can do to make their emails more appealing to consumers and more likely to be opened.
Among them are:
Make a Sense of Immediacy
Writing email language that informs readers that a special offer is running out of time or that just a limited number of offers are available might boost the number of people who visit your website.
Make Your Email More Personal
Allow recipients to choose their own preferences –
An example of Email marketing is Uber’s mails.
Uber’s emails are elegant in their clarity. Deals and promotions are announced to email subscribers via emails like the one below. writing the best call to action in an email is essential, We like how the first explanation is succinct, with a clear CTA—excellent for recipients perusing the email fast.
These are followed by a more extensive (but still pleasingly basic) step-by-step explanation of how the deal works for those who wish to learn more.
It’s appreciable how consistent Uber’s email design is with its overall brand. Bright colours and geometric patterns are used in emails, much as they are in the app, website, social media photographs, and other components of the visual identity.6. Mobile Marketing
This sort of digital marketing focuses on reaching out to your target audience via smartphone or tablet. Text messaging, social media, websites, email, and mobile applications are all examples of mobile marketing. Marketers can customize offers or unique content based on a customer’s location or time, such as when they visit a store or attend an event.
Consumers now spend five hours a day on their phones, according to a recent TechCrunch story. This is a 20% rise compared to the fourth quarter of 2024. In addition, users are spending far more time in apps than on mobile browsers. Users spend far more time with apps than they do with television. According to the TechCrunch report, 15 per cent of that app time is spent on entertainment applications like Netflix and Hulu, 19 per cent on Facebook’s mobile app, 12 per cent on other social and messaging apps, and 11 per cent on gaming apps.
According to Retail Dive, 45 per cent of all purchases use a mobile device in some form, whether it’s for research, pricing comparison, or making a purchase. That percentage is 57 per cent among the bulk of Millennials (those born between 1981 and 1997), according to the Pew Research Center.
Marketers understand that you must carry your message to your customers where they are, and one thing is certain: your prospective customers are on their smartphones.
An impressive example of mobile marketing is IKEA’s AR.
IKEA Place allows smartphone users to explore their catalogue as well as see how a piece of furniture will look in its intended setting. The smartphone app does the latter by overlaying a life-scale picture of the object over the backdrop acquired by the camera using Augmented Reality (AR).
IKEA Place now has over 370,000 active users across the world thanks to this innovative approach. Furthermore, this mobile marketing strategy increased engagement since app users spent an average of 8 minutes on the app, up from 3 minutes previously.7. Affiliate Marketing
Affiliate marketing, also known as influencer marketing, has been popular among many organizations as a means of bridging the gap between customers and businesses as internet marketing has grown in significance. However, what exactly is affiliate marketing?
With new media like TikTok, Instagram, Youtube, and blogs becoming a widespread method of entertainment, news, and distribution in recent years, affiliate, or influencer marketing, has risen tremendously. One of the most prominent kinds of internet marketing is affiliate marketing. The affiliate marketing sector is anticipated to expand to $6.8 billion in 2023.
An example of affiliate marketing is – Simple Rate.
“Creating a credit card finding app in the form of an interactive quiz was one of our most successful affiliate marketing campaigns we performed lately,” says Paul Kim of Simple Rate.
“At Simple Rate, we assist individuals, and companies select the perfect credit card, and instead of ranking all the cards in a normal affiliate piece, we design a quiz that takes less than 60 seconds to complete.” The quiz was billed as “Find the right credit card in under 60 seconds,” and the conversion rate was incredible.”In conclusion,
Technology evolves swiftly; today’s popular social networking app may be all but forgotten by next year, yet many marketing fundamentals stay constant. (As stated above)
We hope the above comprehensive article on the types of digital marketing with their examples has been helpful for you. What do you feel regarding the same?
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed.
YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.
Today, over 2.6 billion people use the platform.
And YouTube isn’t the only player in town.
Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found.
Local businesses can use video marketing to drive traffic, reach more customers, and grow online.
Here are four strategies to build your local video marketing strategy.The Value Of Video Marketing For Local Businesses
Video is a powerful medium for local businesses.
While many might assume that video marketing is more in the domain of online businesses, there are many benefits of video marketing in the local sector.Benefits Of Local Video Marketing
Revenue growth: Video marketing can influence buying decisions and increase revenue for your local business.
Brand awareness: Video exposes your business to more users across a wider range of platforms, helping drive visibility for your business
Trust and authority: Posting valuable content can build trust with your audience and lend authority to your business.
Search Engine Optimization (SEO): Embedding videos in your web pages and articles can help your site appear in Google organic or image search.
Backlinks: Videos can add value to your content and encourage other websites to link back to your website, which is good for SEO and referral traffic.
Relevance: Creating relevant and engaging videos can further support your existing marketing campaigns, teach users about your business, and improve your digital footprint.How To Win With Local Video Marketing
Recent studies show that 70% of viewers have bought from a brand after seeing their video content on YouTube.
The opportunity is ripe for video marketing, even for local businesses.
Here are a few ways to make video work for your local business.1. Drive Traffic With Educational Videos
Many small businesses struggle to drive organic website traffic due to having limited resources and reach. Your local business can potentially drive more visitors through SEO with educational video content.
Users are actively searching for information online.
Tools such as Semrush and TubeBuddy allow you to research the keywords users search for on Google and YouTube.
Based on the terms’ volume and competition level, you can create videos targeting these topics.
Say, for example, you are a small law firm.
You can create educational videos around:
“tips for hiring a divorce lawyer” (260 searches per month).
“divorce mediation tips and tricks” (170 searches per month).
“adoption laws” for your state (390 searches per month).
You’ll want to optimize your video title, description, and tags on YouTube for the target keywords you hope to rank for.
You can then publish your video on YouTube and embed the video on your website.
This can help drive organic traffic to your website and increase your website’s authority within your industry.2. Build Trust With Product Highlights
Educated consumers are more likely to invest in brands they know and trust.
Video marketing can be a great way to build trust in your brand.
Product demos and tutorials allow you to demonstrate the benefits and features of your products.
You can show potential customers how they might enjoy your product, use specific features, and apply it to their everyday lives. Sometimes, showing is better than telling!
Where web page copy or blog articles don’t suffice, adding product highlight videos can encourage customers to buy from you.
So, if someone visits your shop and later checks out your website, a helpful video may be enough to entice them to make a purchase.
Further, if you can find keywords to target in your video, you may be able to rank your video on Google and YouTube.
If you have eCommerce functionality, this can be a good way to drive online sales.3. Repurpose Video Content Across Social Media
Small, local businesses face unique challenges when it comes to marketing.
Often, the market is smaller and local competition can be fierce.
Add in the fact that many small businesses are tight on marketing resources, and it’s even more important to get the best bang for your buck.
That’s where content repurposing comes in.
You can essentially “reuse” your video content across platforms rather than making unique video assets with repurposing.
Here’s one example of how this works:
You conduct a Facebook Live video session via your local business’s Facebook page.
You then download the Facebook Live video to your computer to later upload to YouTube.
You edit your video and publish it to YouTube while also saving individual video clips on social media.
You re-share these video clips on LinkedIn, Instagram, Twitter, and Facebook.
Once live, you embed your YouTube video in your latest blog article.
You then link your blog article to your email marketing campaign.
In this case, you are turning a single video into multiple pieces of content to use across seven different platforms (YouTube, Facebook, Twitter, LinkedIn, Instagram, website, and email).
You can see how this is a significant time (and money) saver in your video marketing efforts.4. Increase Connection With Company Bios And Testimonials
Customers often want to feel a close connection with the brand they hope to buy from.
This may be particularly true for local businesses closer to their local community.
Video content can help nurture this connection.
There are a few types of video ideas to build relationships with your customers:
Have your business’s team members share interesting facts about their passions, experience, and hobbies to build a connection between users and your company.
Ask existing customers if they’d like to offer video testimonials reviewing your products or services. This can help build trust with potential customers.
Host an “ask a [profressional]” session so prospective customers can learn more about your industry, offerings, and/or company.
Show your service or product in action with expert-led walkthroughs (can be live or pre-recorded)
Does your business host volunteering events, scholarships, or otherwise get involved in your local community? Show your team in action by recording your work and showcasing it on your Community Initiatives page on your website.
Video content adds a personal touch to your marketing.
Nurture that connection with prospective customers and it may inspire a visit to your local business or online shop.Use Video Marketing To Reach More Local Customers
Video marketing isn’t just the domain of online businesses.
Local businesses can also benefit from the video in unique ways.
While the goal may not be online sales, video marketing can nurture connection, trust, and engagement with prospective customers.
There are many creative ways to use video marketing in your local business.
Whether through educational videos, team bios, Facebook Live, or another medium, video is a great way to bolster your online and local presence.
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