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Getting a dental crown may seem such a fad today, every other person gets one. There are cases where people do it to follow the latest craze. Except for these few trend followers, others get them for genuine reasons. Also, they have proven to be beneficial for most people that install them. You always think that it is an unnecessary add on to your budget. The perception of them being expensive resides in most people’s minds.

For damage control:

For comfort:

The dental crown is a much suitable option when it comes to dealing with things without much discomfort. A simple procedure yet is very robust and reliable. Most dental treatments are believed to be painful. And even after the completion of the surgery, it is not very comfortable in the later stages as well. This fits the existing shape of your tooth very well. Unlike many other devices, it does not adjust your tooth to their shape and is the other way around. Comfort is one thing that you will not have to worry about with this crown.

For a lasting period:

Most dental devices fit in your mouth are temporary and fragile. They do not last for long, and you have to replace them every few months. Since they are neither inexpensive nor are easy on your pocket, they are a matter of concern. Well, to your delight, dental crowns are nothing like that. These crowns are not the most inexpensive form of dental treatment but are durable. Once you get them installed in the initial period, be it ceramic or metallic, both are equally strong and durable.

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If you have had a root canal, getting a crown is essential. A root canal treatment makes a hollow in the existing structure of the tooth. Once even after the filling of this hollow, the problem does not stop. There is still a threat of bacteria or cavity that can harm the teeth even after the treatment. There are several ways in which you can take care of your tooth post-treatment. The most effective of them all is installing a crown over the tooth. The crown protects the tooth from immediate and long term dangers are keeps it intact for long. A dental crown is even suitable for children, and there are special crownpediatrics that specialize in the job.

For a better appeal:

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Getting a dental crown is essential after a root canal or a tooth filling, but there are other treatments where it is essential as well. There are many other dental treatments where the installation of a crown becomes necessary. One such treatment is getting dental bridges. You have to be extremely careful when dealing with them, as they can cause a lot of pain if done otherwise. Getting a crown with these bridges becomes much easier as it holds them intact. Plus, with an extra layer over your tooth, there is considerably less pain than normal.

For a hassle-free routine:

The routine of your dental care becomes too hectic and troublesome, especially if you do not get a crown after a root canal or filling. There are certain foods that you cannot eat, no hard food items. Even after eating specified meals, you have to check your oral hygiene regularly. Instead, you could get crowns and save yourself some trouble and effort. Obviously, this does not permit you to eat anything that comes in your sight. There are certain restrictions with the crown as well, but the count is quite less.

For better oral hygiene:

The installation of crowns indeed promotes good oral health. Your tooth with a crown is less prone to bacteria than the one without it. And bacteria are the primary cause of most dental problems. With lesser bacteria on the surface of your tooth, your oral health and hygiene is better and creates lesser oral health problems for you. Also, if you are opting for a ceramic crown, it gives a good visual appeal and portrays an impression of better oral hygiene to the viewer.

These were the top benefits of getting a dental crown, according to us. Most of the common problems with other dental treatments go away with dental crowns.

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Google Ads Not Working? Here Are 9 Reasons Why

From a shaky campaign structure to budget struggles and poor landing page experiences, no one is safe from the common challenges practitioners face in search marketing. You could be a seasoned Google Ads vet or still learning PPC and face issues that might feel like this:


If this resonates with you, you’re not alone. It’s totally normal for accounts to fall victim to search marketing pitfalls every now and again. However, as you’re busy running your business or managing your agency, you might be feeling the pressure to resolve any Google Ads issues ASAP—especially since you have your client’s (or your own) money on the line. That’s why we talked with industry experts to get answers to your burning search marketing performance questions, like:

Why are your Google Ads not performing well?

How can you fix Google Ads that are not working?

What are some ways to improve Google Ads campaign performance?

With this roundup, we’ll address both the problem and the solution to anything search marketing platforms throw your way.

Let’s dive right in!

Top reasons your Google Ads aren’t working

Google Ads not working the way you’d like? Here are some of the top reasons why and how to resolve these issues:

1. Lack of expertise

No one knows everything there is to know about search marketing. Plus, it can be hard to find time to familiarize yourself and your team with the latest PPC best practices while also managing your agency or business.

“Search engine marketing is a complex and confusing path to navigate! It takes time, experience, and knowledge of the fast-paced, ever-changing world of search,” said Vanessa Taylor, Senior Multimedia Sales Executive at LocaliQ.

However, a lack of expertise when it comes to your Google Ads campaigns can lead you down a rabbit hole of performance issues.

The saying “you don’t know what you don’t know” applies here. If you’re unsure of what to look out for in your account, your Google Ads campaigns won’t perform well since there may be gaps in your optimization strategy.

The solution:

Dedicated training materials and resources. There are ways you can educate yourself and your team to get a better understanding of the behaviors of different types of Google Ads campaigns. Try checking out free online Google Ads resources like blogs, webinars, video courses, and more that you and your team can use. Check out our post on expert Google Ads tips to start!

Consistent team check-ins. Every skill needs sharpening once in a while. Be sure to clearly and consistently communicate with anyone working on your Google Ads campaigns to be sure there aren’t any bits of information slipping through the cracks. Plus, with Google Ads updates and other platform changes being a constant in the search marketing space, you’ll want to ensure you and your team are adjusting your campaigns with the most up-to-date information.

“When working with a partner, business owners can rest assured they have a team of experts using proprietary technology, premier partnerships, and best practices to take on the daunting task and achieve maximum results and ROI,” said Vanessa.

2. Incomplete keyword research

The solution:

Use keyword research tools to find new keywords. The quickest and easiest way to keep up with your PPC keyword research is to leverage online tools that can source and organize terms for you. For example, WordStream’s Free Keyword Tool can pump out keyword ideas organized by cost and competition in just one simple step.

Practice routine keyword cleanup. Regularly checking in on your keywords is vital to the health of your Google Ads campaigns. If you don’t have time to do this yourself, there are plenty of online solutions out there. For example, LocaliQ’s platform implements cutting-edge technology to adjust keywords (and negative keywords) in your campaigns automatically.

3. Unclear campaign structure

“Items that impact your structure can range from your keyword match types and location setting to extension settings and more. Campaign structure is a combination of art and science,” said Margo Bernstein, Senior National Digital Marketing Consultant at LocaliQ.

In short, a shaky campaign structure can snowball into major Google Ads issues.

The solution:

Be flexible enough to test different campaign structures. Just like how the landscape of search marketing ebbs and flows, so should your campaign structure.

Use industry insights to fully understand your campaign structure options. There are plenty of Google Ads campaign structure resources out there that break down the pros and cons of various strategies. Don’t be afraid to take a few extra minutes to weigh out your options—as determining the right campaign structure for your account may require a mix of different approaches.

“Google says jump and you need to say how high! Understanding what Google and other search engines are looking for in your campaign structure is key,” said Margo.

4. Overlooked campaign settings

If your Google Ads aren’t working for you, you may need to take another look at your campaign settings. Although your campaign settings are among the first few steps you do when you begin Google Ads, they’re not meant to be chosen during the set-up process and then forgotten.

For example, you might choose one type of bidding strategy as you start your campaign, but later switch your conversion action tracking or budget without also changing your bidding. Forgetting how certain campaign settings interact with one another, like bidding strategy, location, ad rotation, and more, can totally throw off your Google Ads campaigns.

The solution:

Evaluate all your campaign settings options first. Take some extra time during your planning process for your business’s or your client’s search strategy.

5. Lack of resources

Let’s face it: in an ideal world your business would have endless resources to spend on your Google Ads campaigns. However, that’s not always realistic, and that’s okay! But you do need a minimum amount of time, expertise, and marketing budget to find success on Google Ads.

The solution:

Outsourcing to a partner when possible. You don’t have to pull time or expertise out of a hat while you’re busy running your business or agency. A marketing partner does the heavy lifting for you so you don’t have to invest in additional in-house resources.

Leveraging marketing tools and machine learning to take extra work off you and your staff’s plate. There are plenty of ways to incorporate AI in marketing to save you time and money when running Google Ads. For example, LocaliQ’s proprietary technology makes data-backed optimization decisions for your accounts in real time. Alternatively, finding free, online tools can also be a time-saver when you need a quick solution in a pinch.

6. Goals and expectations aren’t correctly set

Goals lie at the heart of any Google Ads strategy. Without the right goals and objectives, you’ll have no way to accurately measure how your Google Ads are performing. Taking time to dig into the ideal results you’re looking to achieve in search marketing can make all the difference.

The solution:

Outline SMART goals with clients or staff. One way to speed up your goal-setting process is to stick with the SMART method. This gives you a quick and easy-to-follow guideline to ensure your Google Ads goals are specific, measurable, achievable, relevant, and timely.

Clear and consistent client communication throughout the onboarding process. Communication is key when it comes to setting your search marketing up for success. Clearly outlining what your business or your clients should expect before, during, and after their Google Ads campaign buildout is crucial to avoiding headaches down the line.

7. Reporting and tracking struggles

Once you have your Google Ads strategy up and running with goals clearly outlined, you’ll need to accurately track and report on your progress. Setting up your conversion actions and reports in platforms like Google Ads or Google Analytics is no simple task. However, reliable measurement is vital to the growth of your campaigns.

The solution:

Set up a reliable reporting method to stick with ahead of time. Decide which route of reporting works best for you or your client—whether that be Google Ads and Analytics, Google Data Studio, or a third-party tool.

Test conversion tracking before campaigns go live. Once you get your Google Ads conversion tracking set up, try testing a few different conversion paths to ensure you can trust any data that comes in once your campaigns are fully running.

8. Budget management

Advertising on Google is a key initiative for any business—and with that comes major marketing budget decisions.

“An elephant-in-the-room reason SEM campaigns don’t perform is budget. Sometimes clients don’t have the budget needed to be competitive, but they want to run the campaign anyway,” said Erin.

If your Google Ads aren’t working, it could be a sign that your budget simply isn’t high enough. While you don’t need a monster budget to see success in search marketing, you do need to stay on top of any budget fluctuations throughout the year. As the performance of your campaigns ebbs and flows, your budget will follow suit.

The solution:

“It’s so important to look at impression share and keyword costs upfront so you can develop a program that can be effective. Shrink the scope so you can grow later if need be,” said Erin.

Leave wiggle room when it comes to deciding on a search marketing budget. You’ll want to be flexible enough to account for changes in the market.

Be ready to adjust the budget based on performance. Having your heart set on one specific budget number is just not realistic when you consider the changes your campaigns will likely go through. Being ready to adjust your budget based on the needs of the account and the business will save you from wasted spend in the long run.

9. Poor landing page experience

“Bad landing pages can absolutely kill SEM campaigns. Think about where the user’s head is at and what their experience is when they arrive on your site. Is it immediately building trust, reinforcing value, and making the key action as frictionless as possible? If not, your conversion rate will suffer,” said Erin.

The solution:

“From a technical perspective, is the page loading fast and optimized? If not, your Quality Score will tank and you’ll be overpaying for keywords,” said Erin.

The best landing pages are conversion-friendly. This means that your landing page should be responsive for mobile devices, easy to navigate, and include a clear call to action to take the guesswork out of turning prospects into customers.

How your Google Ads not working could be the key to unlocking success

The silver lining in all these Google Ads issues is that there are solutions to fix them. The first step to fixing an issue is identifying the problem. When you understand why your Google Ads might not be working, you can start uncovering how to fix it. Plus, if you’re ever truly stumped, our team of experts are here to help.

To recap, the top reasons why your Google Ads campaigns aren’t working are:

Lack of expertise

Incomplete keyword research

Unclear campaign structure

Overlooking your campaign settings

Lack of resources

Goals and expectations aren’t correctly set

Reporting and tracking struggles

Budget management

Poor landing page experience

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

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School Of Dental Medicine Goes Digital With Sirona Dental Systems, Inc., Technology

School of Dental Medicine Goes Digital with Sirona Dental Systems, Inc., Technology Agreement transforms dental education, patient care

When being fitted for braces or a bridge, many people have had the unpleasant experience of opening wide while a dentist plants warm goop over their teeth and instructs them, politely, to stay that way for a while. A gag-inducing, very long while.

Count those days as numbered. The Henry M. Goldman School of Dental Medicine is going all-digital. A technology upgrade is anticipated to improve both the way the school trains future dentists and dental specialists and the way its patient treatment centers keep patient records, take radiographs, create treatment plans, and deliver oral health care.

Hutter announced the school’s agreement with Sirona Dental Systems, Inc., last month at the annual meeting of the American Dental Association, in San Antonio, Tex. SDM is the first school in the country to go digital on such a wide scale.

“A long time in the making,” Hutter says, “this important initiative using Sirona Dental Systems, Inc., technology will allow the school to achieve its goal of implementing seamless digital dentistry into the clinical education we provide our students and residents and the oral health care we provide our patients.”

The move to all-digital dentistry follows months of careful consideration. Hutter appointed a task force to identify the school’s needs, headed by Russell Giordano, an SDM associate professor and director of biomaterials.

Once fully implemented, all patient data will feed into a comprehensive digital record. Intraoral digital images, intraoral exams, and digital scans of hard and soft tissues will then be accessible through a comprehensive record. Ancillary information such as photographs and CT, cone beam, cephalometric, panoramic, and facial scans will also be attached to the digital record. These data may be overlaid and interact to produce a complete digital representation of the patient, including 3-D renderings of the face. Students will then be able to plan comprehensive treatment without needing the physical presence of the patient, saving valuable patient time. Additionally, these data can be accessed remotely, allowing for consultation with experts around the globe.

Celeste Kong (SDM’84,’88), an SDM professor and acting chair of general dentistry, headed a separate task force that focused on how to properly incorporate the new technology into the school’s curriculum. She points out that students will be taught both traditional and digital methods for the near future. Kong believes students who graduate with both skill sets will be “even more sought out in the workplace.” She expects instruction to go fully digital within the coming years.

“Our students will graduate, and they will be setting the standard,” Hutter says.

As part of the initiative, SDM will also conduct comparative-effectiveness research on digital dentistry in both clinical and educational outcomes and will publish its findings. One research focus, Giordano says, will be on materials testing—determining the accuracy of the machines and the integrity of materials as they are milled, as well as developing new longer-lasting and versatile materials. Another research focus, says Kong, will be whether the digital systems improve students’ educational experience and patients’ clinical experience. She anticipates that students will acquire skills more quickly considering their around-the-clock access to the new technology. Student response has been positive so far, she says, and some are already asking, “How can we get more of this?”

Louis Brown (SDM’84,’91) is among the faculty fielding that question. The assistant professor, who has taught students how to build crowns in his introductory fixed prosthodontics class since 1992, thinks digital technology will improve teaching and learning.

Before the new digital equipment arrived, students carefully crafted their crowns, stood in line waiting for a faculty member to evaluate their work, noted any necessary changes, and placed finishing touches on the piece before cementing it onto a model jaw. If they wanted extra practice on the weekends—a crucial part of perfecting their professional skills—students often relied on one another’s untrained eyes to judge their work.

Brown says that scene has changed as of this semester. Students now scan their crown preparations, and using prepCheck® software, compare their work to a preprogrammed master design and correct their mistakes.

PrepCheck® “allows faculty to spend more time chairside with each student to focus on their specific needs and not necessarily have a line of other students waiting for a quick evaluation,” he says. He and his colleagues plan to use the application to grade practical exams, which he thinks will eliminate subjectivity in assessing students’ work.

Kali Stewart (SDM’15) recently used the digital systems to make a crown. She was impressed that she could take a digital impression of her patient’s mouth, manipulate a crown design, have the restoration or crown milled on-site, and cement it in place, all within a single appointment. The same procedure would have required an analog (aka goop) impression, off-site lab work, and several appointments using traditional techniques.

If given a choice, Stewart says, she and her colleagues prefer using the digital systems: “We’re in the digital age, so it just comes so easily and naturally.”

That’s the kind of positive student response Hutter was anticipating. He thinks patients will appreciate the difference too—and he should know. He’s the proud owner of two new digitally fabricated crowns.

“If I’m going to roll out an innovation for our patients,” he says with a grin, “I want to use it myself, too.”

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15 Reasons To Use Virtualization Software On A Mac

Conventional wisdom once held that it made more sense for the average person to buy a Windows PC rather than a Mac because there was so much more software available on Windows. Today, although the sheer number of Windows apps is still higher (of which, to be fair, quite a few are viruses!), Macs have a wide selection of excellent software in virtually every category.

But there are still some situations in which only Windows will do. Luckily, Mac users now have three great ways (and a few less great ways) to run Windows without switching computers: Boot Camp (built into Mac OS X 10.5 Leopard), Parallels Desktop, and Vmware Fusion. The latter two, the most popular virtualization environments for the Mac, let you run other operating systems side-by-side with Mac OS X, without rebooting, and offer such a high level of integration that you might forget which OS you’re using at any moment.

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The interesting thing about virtualization is that it changes the equation completely: instead of Macs having the fewest programs available, they have the most, because every Intel-based Mac can run Mac software, Windows software, and Unix software. Here, then, in (a sort of) alphabetical order, is my list of the top 15 things Mac users finally have access to that previously required a PC. (Shameless plug: this list was inspired by a section of my ebook Take Control of Running Windows on a Mac.)

1. Custom software: Countless businesses have custom-written applications for internal use that run only on Windows. Almost all of them should run nicely in Parallels or Fusion.

2. Dragon Naturally Speaking: MacSpeech recently announced a new Mac product called Dictatethat uses the same technology as Dragon Naturally Speaking; it’ll replace their current speech recognition product, iListen. I have high hopes for Dictate, but in the meantime, if you depend on Dragon Naturally Speaking for dictation, you’ll need to run it under Windows.

3. DVDs: Sure, DVD movies play just fine on Macs. But some come with special enhanced features that rely on Windows-only software. To get at all those Easter eggs and other goodies, you’ll need a PC—or a reasonable facsimile thereof.

4. FrameMaker: Ah, FrameMaker. Back in the day (that is, the day when I made a living doing graphic design and the two leading DTP programs were PageMaker and QuarkXPress), I always found it a special treat to work on a project where I could use FrameMaker. It was vastly more flexible, had wonderful table support, and was (still is, really) the best tool for extremely long yet extremely complex documents. Even though there was a Mac OS 9 version, Adobe never ported it to Mac OS X, so it is now available only for Windows and Solaris.

5. Games: I must confess that I myself am not a gamer. (OK, I’ll spend the occasional hour playing Bejeweled or solitaire, but that’s about it.) However, I am reliably informed that a rather large portion of the world’s PC-using population takes gaming pretty seriously—and quite a few of those games don’t have Mac versions. Now, finally, popular Windows-only games like Grand Theft Auto, Microsoft Flight Simulator, Rail Sim, and Crysis can run on a Mac, too.

There are a few catches, though. First, Parallels and Fusion have only limited, preliminary support for DirectX, so some Windows games may require Boot Camp. Second, depending on the game you’re playing, your machine’s specs, and whether you’re using XP or Vista, you may find that game performance suffers a bit in virtualization. And to get serious graphics performance, you’ll want a serious Mac; obviously, an 8-core Mac Pro with 32 GB of RAM and an NVIDIA Quadro FX 5600 card will crank out the frames an awful lot faster than a Mac mini.

6. Legal software: Nolo, the well-known publisher of do-it-yourself legal books and forms, has a number of software packages (for things like getting a patent or starting a small business) that run only on Windows.

5 Reasons Why You Should Buy A Mechanical Keyboard

There you are, sitting on your office chair. Feeling comfortable and good about yourself. Let me tell you something. You are lost. You are a nobody. Why? Because you don’t have a mechanical keyboard in your life! Like some evangelical preacher, I have an idea I need to sell you. That is the glory of the mechanical keyboard. If you accept the mechanical keyboard into your life, you could be experiencing increased comfort, improved productivity, and glory! It will change the way you type forever! Don’t just ask me, there are plenty of fanatics that have forever converted from using cheap, rubber-dome keyboards to high-quality mechanicals. I have made a short list of five reasons why you should switch to a mechanical keyboard. I have faith that you will see the light.

The second reason why you need to switch to a mechanical keyboard is ergonomics. Mechanical keyboards generally have higher quality keycaps which are rounded to let your fingers rest on them more comfortably. Traditional laptop keys, with the exception of Lenovo’s, are flat. Flat keys are good for space-saving designs but you not only lose precision, but also comfort. I find flat keys uncomfortable to type on for long periods because I have to hit them “head on” in order not to make an error. Also, it is very easy to hit these keycaps on the corners which will cause your fingers to slip and mis-type. If you hit the corner of a keycap on a mechanical keyboard, you still have a good chance of registering the input. The longer “throw” of mechanical keyboards are also more comfortable for long typing sessions compared to the short engagement point of chicklet-style keyboards. For a long time, I thought the main attribute of an ergonomic keyboard is shape. After using the Microsoft Natural Ergonomic keyboard for 2-3 years and using my Leopold Tenkeyless for about 5 months, I realize that it’s not about the shape. The main reason mechanical keyboards are better is the key switches.

The third benefit is reduced strain. I realize this is closely related to comfort but I felt that this deserved its own section simply because of RSI(Repetitive Strain Injury). We use our computers for hours and some of us do not take RSI seriously. I take good care of my hands. And so should you. For most people, their hands are their livelihood. Hand health is very important if you are a musician, laborer, or athlete. One thing I’ve notice after spending a few months with my mechanical keyboard compared to keyboards of my past is finger pain. I use to get finger pain after prolonged typing on the rubber dome keys. They were all I knew so I didn’t question. It wasn’t until I was in the market for a better keyboard where I found out about mechanical key switches. Subsequently, it wasn’t until I was typing on them for hours until I realized my finger pain was mainly caused by the cheap rubber-dome keyboards. If you are on the computer for hours, or if your profession involves extensive amounts of typing, consider investing on a mechanical keyboard for this very reason. These key switches will reduce finger strain. Your hands will thank you.

The fourth benefit of using a mechanical keyboard is improved speed. A more precise, comfortable keyboard means improved typing speed. I was never a speed typist. Barely being able to type 25 WPM, after a few months of serious training, I can now type 60-70 WPM. Your mileage may vary but you will improve your speed. If not in burst typing, definitely in endurance typing. That’s typing long essays or reports. Wiki has the average typing speed rated at 33 WPM. If you are over this, you are doing very well.

The last and most important reason why you need a mechanical keyboard? They’re fun! That may sound silly to say but after getting one, I now enjoy typing. I like the sound of these Cherry MX browns. Some people like the blues. You can’t go wrong either way. They’re great to type on. Mechanical keyboards have their own unique personalities. From the simple Leopold Tenkeyless to the highly sought after HHKB Pro 2. Typing shouldn’t be a chore. Most people probably won’t be competing on typeracer for leisure, but mechanical keyboards will make you smile. It’s like buying a luxury car. Sure, you don’t NEED leather heated seat with power everything but if you can afford it, why not treat yourself? Especially a tool that you will spend years using. Once you punch the keys, you will see the light

University Job Descriptions Get A Rewrite

University Job Descriptions Get a Rewrite New definitions won’t cut positions or pay

Peter Fiedler, vice president for administrative services, says the University’s current job description and classification system breeds inefficiency and makes for less secure records. Photo by Fred Sway

BU’s job descriptions and classification system, a hangover from the Reagan era, is showing its age. Records are variously stored on paper, MS Word documents, or PDF files, and there is no central warehouse.

“I actually believe there may be some clay tablets somewhere,” Peter Fiedler, vice president for administrative services, said tongue in cheek at the 2010 Management Conference March 4. The system breeds inefficiency and makes for less secure records, Fiedler (COM’77) told a packed crowd in the George Sherman Union’s Metcalf Hall.

Hence the simple crux of the dauntingly titled Human Resources Organizational Readiness Project: rewrite job descriptions and classifications for 6,500 positions in all departments at the Charles River and Medical Campuses. The project does not include faculty, “who are different kinds of employees and whose terms of appointment are covered by the Faculty Handbook,” says Hannelore Glaser, associate provost for finance and administration.

The rewrite is part of BUworks, a multiyear project to modernize and streamline the University’s computerized systems for budgeting, payroll, procurement, and human resources. A new jobs system is essential to the overall effort, Fiedler said — without it, “we would be working basically with a broken leg,” hindering the effectiveness of BUworks.

The new job descriptions will be stored in a software system created by SAP, the company chosen to implement BUworks, and “will provide all employees and managers with a clearer understanding of job structures and career paths,” says Karen Antman, Medical Campus provost and dean of the School of Medicine.

A central electronic warehouse, according to Fiedler, will permit on-demand retrieval of job information; satisfy government regulators seeking consistent, transparent information; is more secure than a piece of paper; will clarify expected job responsibilities; and will lend uniformity to job descriptions and classifications across both campuses. Administrators will be able to tell, for example, if pay for a new hire or an existing job “fits in the local marketplace and job environment in total,” he said.

Given what Joseph Mercurio, BU’s executive vice president, called the two sacrosanct parts of an employee’s life — parking and job description — he warned that anxiety about the project was inevitable. Fiedler agreed, stressing, “Nobody’s job will be eliminated or salary decreased as a result of this process.”

The project is managed by the University’s Human Resources office, with assistance from Sibson Consulting. Between now and October, departments will review jobs, do necessary rewrites, and submit them electronically to a database. Sibson will then analyze the information and formalize a jobs structure to plug into SAP. The Human Resources Web site will feature a new section with updates on the project, which will run through April 2011.

The new jobs system is in keeping with President Robert A. Brown’s strategic plan and its emphasis on what Fiedler called “operational excellence.” Addressing the conference, Brown said that this project and BUworks generally will help erode barriers between BU’s campuses, and he invoked the long-standing joke about BU being “the first two letters in bureaucracy.”

“We have to somehow expunge that from the vocabularies of our students and staff,” said Brown, “without changing our name.”

Rich Barlow can be reached at [email protected].

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