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Many of us have felt frustrated (and even enraged) as a result of getting too many emails from unwelcome sources. These emails might be spammy, useless, or uninteresting, or there could simply be too many in our mailbox. In any event, many business owners have questioned the efficiency of email marketing due to their displeasure with this type of digital marketing. Is email marketing no longer relevant due to a common dislike of unwanted messages? Most organizations, especially online firms, use email marketing to communicate with their customers about announcements, special offers, and other brand-related information. Other marketing tactics are more difficult to manage than email marketing campaigns.

Is Email Marketing Still Effective?

“Yes,” is the quick answer, and “yes, but it depends,” is the lengthy response. The simple answer is “yes,” and the long answer is “yes, but it depends”Yes,” is the short answer, and “yes, but it depends,” is the long answer. If you’re wondering if email marketing is still relevant and has promise as a form of interacting with your audience, the short answer is “yes, but it depends.” Email marketing can be effective or useless for a variety of reasons.

Although many people assume that social media is displacing email marketing, there are still several data that show email marketing to be a successful way to reach out to new consumers and customers.

Email Marketing’s Advantages

Email marketing is the quickest form of communication. Email marketing is one of the quickest kinds of communication since all you have to do is upload the material and hit the send button, and you’re done. In a matter of seconds, your message reaches your intended audience. It is regarded as very successful since it instantly sends out time-sensitive information to the receiver, such as a running promotion or a particularly personalized offer.

It’s simple to plan and organize − Email marketing campaigns provide brands flexibility over the kind of emails they send and when they deliver them.

You may send your emails over a period of time, such as twice a week, making it simpler for customers to remember your brand as you prepare for a product launch, a planned sale, or other time-sensitive events.

Encourages the use of content marketing − The practice of creating material around a brand’s products and services for audiences to read and enjoy is referred to as content marketing. It’s an excellent technique to engage with customers while also encouraging loyalty and keeping in touch. When a consumer subscribes to your email, the company may use it to convey their story, present new items, or alert them to future events by sharing material with them directly.

It aids the brand in gaining a better understanding of its target population and their expectations from potential customers. It may also aid in the refinement and restructuring of your brand identity for maximum impact.

Highly scalable and adaptable − You have flexibility in terms of the type of email you want to send to your potential customer base, as you can choose whether to send plain text or formatted text, whether you want to include a lot of graphics and photos, or if you want to include attachments with the email. You may also change the email list by creating separate groups since certain emails may be relevant to only a subset of your market, while others may have a larger market.

Permission-based marketing − Those who have voluntarily opted to receive email messages from you will be on your marketing list. Customers genuinely interested in your products and/or services are more inclined to interact with you.

Less invasive − Unlike phone marketing, recipients may read your message whenever it is convenient for them. Customers may also change their choices if they wish to get other messages from you or unsubscribe if they don’t want to receive your email communications anymore.

Environmentally friendly − Because no paper is used, email marketing is better for the environment than direct mail marketing.

Time-saving − Automation lets you send emails to consumers depending on an action they took on your website, for as sending a welcome email when a user registers up for your website or sending an email giving a discount incentive when a user abandons an online shopping basket. Once you’ve created a template, you may use it for a variety of email campaigns.

Real-time marketing − You may communicate with consumers in real-time via email marketing. You may target the appropriate audience, at the right time, in the right place, with the right offer, by using automatic triggers like website activity, recent purchase, or shopping cart abandonment.

Deliverability Delays − Deliverability of the message is crucial in the world of email marketing, and undelivered emails are sometimes inevitable. As time passes, some of the customers’ emails may change, become inactive, or have full inboxes. It’s also likely that they’ll add your address to a spam list, which will be blocked out by email software or service providers later. To minimize deliverability concerns, avoid spamming your clients and keep your mailing list updated on a regular basis.

Spamming on a regular basis − Spamming is a big concern with email marketing since businesses occasionally send unsolicited emails, and the receivers may not like the content, especially if your email list isn’t screened. You should also ensure that your emails are private and adhere to data protection regulations so that your emails are genuine for customers to read and believe. Also, try not to send too many emails at once since this may irritate the recipient.

Putting Together a Mailing List − Preparing a mailing list for a startup might be tough since you need to gain subscribers. However, as more people join up for your website, your mailing list grows. Make an effort to communicate with them on a regular basis to create and retain your email list. Encourage people to join up for prizes or promotional offers by including sign-up forms on your website or blog. It may take time to establish a focused email list, but as your list grows, you will see significant benefits.

Issues with file size − files must be small enough to download rapidly. Emails with a lot of graphics may take a long time to load, which will frustrate your viewers and make them lose interest.

Threat to Your Website − You may break the guidelines of not spamming your email marketing list and receivers by sending them a large number of emails all at once. Readers tend to block your mail in their inbox as a result of spamming, and they may also report your website by sending an alert to the web host or mailing service business. Your website may be temporarily stopped or permanently shut down if they rule against you.

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Advantages And Disadvantages Of Telecommunication

What is Telecommunication?

Telecommunication describes the long-distance transmission of information through electronic devices like phones, computers, and radios. It involves utilizing various technologies and systems to facilitate communication between individuals or groups spread over various topographical regions. Voice communication, video conferencing, mail, moment informing, and record sharing are just a few examples of the many forms that telecommunication can take. It has transformed communication and made it possible to connect instantly with people anywhere in the world.

It has numerous applications in different areas, counting trade, healthcare, instruction, amusement, government, and transportation. It empowers companies to conduct commerce exchanges, specialists to communicate with patients, understudies to go to classes remotely, and governments to communicate with citizens amid emergencies.

Despite its numerous benefits, telecommunication has its challenges. It is powerless against security dangers such as hacking, phishing, and information robbery. Specialized challenges can emerge, causing delays and disturbances in communication. In addition, the over-reliance on innovation can lead to a diminishment in individual interaction and social segregation.

Advantages of Telecommunication Improved Communication

Telecommunication has made communication simpler and quicker. It permits individuals to communicate with each other over distinctive areas, disposing of the requirements for physical travel.

Expanded Productivity

Telecommunication has expanded efficiency by permitting representatives to work from domestically. This kills the requirement for physical nearness within the office, sparing time and decreasing costs.


Telecommunication is cost-effective since it disposes of the requirement for physical travel, decreasing transportation costs. It too permits companies to spare cash on office space and framework.


Telecommunication offers adaptability in terms of work courses of action. It permits representatives to work from domestic or any area, making it simpler to adjust work and individual life.


Telecommunication permits individuals in inaccessible areas to get to administrations and data that would something else be inaccessible. This has made a difference to bridge the hole between urban and rustic regions.

Reliance on Innovation

Telecommunication is subordinate to innovation. Any disturbance in innovation can lead to a breakdown in communication, causing bother and misfortune of efficiency.

Limited Individual Interaction

Telecommunication diminishes individual interaction, driving a need for social interaction and relationship-building openings.

Security Dangers

Telecommunication is powerless to security dangers such as hacking, phishing, and information robbery. This will compromise private data and lead to monetary misfortunes.

Technical Troubles

Telecommunication requires specialized information and mastery. Specialized troubles can emerge, causing delays and disturbances in communication.

Health Risks

Telecommunication uncovered people to electromagnetic radiation, which can lead to well-being dangers such as cancer and other well-being issues.

Applications of Telecommunication Commerce

Telecommunication is broadly utilized within the commerce division for communication between representatives, clients, and partners. It empowers companies to associate with individuals from diverse parts of the world, making it simpler to conduct commerce exchanges, arrange bargains, and facilitate operations.


Telecommunication is progressively utilized in healthcare for telemedicine, inaccessible understanding checking, and other applications. It permits specialists to communicate with patients in real-time, gets to therapeutic records, and screen imperative signs from a separate.


Telecommunication is utilized in instruction for remote learning and online courses. It empowers students to go to classes remotely and get instructive assets from anywhere in the world.


Telecommunication is utilized within the excitement industry for broadcasting tv and radio programs, spilling motion pictures and music, and facilitating online gaming stages.


Telecommunication is utilized by government offices for communication between divisions, crisis reaction, and open security. It empowers governments to communicate with citizens amid emergencies and spread imperative data rapidly.


Telecommunication is utilized in transportation for activity control, coordination, and armada administration. It empowers companies to track vehicles, screen shipments, and optimize routes.


Telecommunication has revolutionized the way we communicate and work. It also has its points of interest and drawbacks. Whereas it has made communication simpler, it has driven a diminishment in individual interaction. Whereas it is also cost-effective, it is additionally defenseless to security dangers. Telecommunication has its stars and cons, and it is up to people and organizations to weigh them and choose how best to utilize them.

Top 10 Advantages And Disadvantages Of Seo

We live in an age where pretty much everything is accessible online. The digital space is expanding with every passing moment. It goes without saying that you need to carve out your niche to stand the competition.  

With new businesses and websites emerging on a regular basis, it is certain that you need to pull up your socks and learn some SEO techniques to get on the grind. 

Your search tab has become the new librarian. For the librarian to pull out your website and display it on the first page, you need to optimize your page right, which is SEO.  

What is SEO? 

SEO is Search Engine Optimization. Webmasters and Digital markers use SEO for Organic Listing. The more organic your site is, the more important it is to have good rankings. This is why Google sets the ranking for a website based on the percentage of organic visitors.

SEO is not rocket science. You can also use them to rank your website for free, but you have to have a good SEO strategy in place. Studies show that it takes only 0.5 seconds for a user to leave your website if they feel it is not relevant to their search or does not meet up with their expectations.

Did you Know? 

Over 90% of the websites on the internet have 0 traffic. That is, millions of active websites have only 0 – 2 visitors per year. Why do you think those websites do not have traffic? This is where the king (SEO) comes into play.

If you don’t end up on the first page of the search engine, there are 99% chances that you might end up in the unnoticed 10%. Want your website to stand on the other side of the internet? A side where you organically drive high traffic. Some SEO strategies to boost your business are definitely necessary. 

How Does SEO Work?

Google uses this metric to rank your site by category. For example, if you have 2,000 visitors and 1,000 are part of a page titled “pets”, then your page has a ranking in the top 5% of all pages that are related to pets.

However, when you start adding more pages to your site, Google changes this metric to determine how many pages are related to each category and then ranks that list accordingly. 

The problem with this is that if you have lots of pages related to pets and no page titled pets at all – then those pages will be listed as not being relevant enough and therefore not placed in Google’s index.

You can fix this by creating a new page titled animals or whatever you want – but it’s still going straight in there because it doesn’t fit the criteria for being ranked as relevant enough by Google.

The solution is simple: create two new pages – one called animals and one called pets! This creates two separate listings – one for dogs and another for cats! Figure out which one fits with your niche! Make sure they’re both on different sections of your site! Then put them under different headings so that they’re clearly separated from each other (i.e., cat vs dog).

Keywords – The KEY  

Keyword relevancy is a key factor in ranking. The more relevant your web page is, the more likely you are to rank on Google. However, keyword relevancy varies depending on the website and how people search for information.

For example, we are using keywords that are related to “IT”, and then we also must use keywords relevant to IT, something like “Information Technology”, “Technical Support”, “Cloud Services”, etc. It doesn’t matter as long as it’s related to the website content.

In most cases, Google will find an answer to your query from keyword relevancy ranking factors by looking at the number of hits from your competitors, so if you have a high number of competitors, you will end up with a higher number of hits from your competitors.

The more relevant keywords you have, the faster Google will find answers for queries based on these factors.

Backlinks are important for SEO because they help you rank higher in search engines. If you have a high number of quality backlinks, the higher you rank on the recommendation list. So, consider this as an SEO tip and start using high quality backlinks to help improve your SEO ranking.

A backlink is a link to a page on the internet that is not owned by the original website owner but may be from a third party. It is important to remember that all backlinks are links to related pages on your website because they will make your website more relevant to search engines.

Google Algorithms – The BETRAYER

Google is on a mission to provide the best relevant answers to its users. That is why Google always keeps their algorithms in a swirl – not to complain. 

We agree that there are some algorithms out there to achieve Google, but they are a little more complicated than the ones you can find on the web. The chances are huge for your website to be penalized.

If you want to make SEO easier, you could use these simple Python scripts and run them manually. These are simple algorithms that can be used to rank your site in Google, as well as other search engines.  

Types & Techniques of SEO

SEO can be majorly classified under three types

As far as SEO Techniques are concerned, there are three major types

White Hat SEO

Black Hat SEO

Grey Hat SEO

Tips to Increase Your Ranking

Below are some tips to increase your ranking for your website. Check out now!

Provide well-written, well-structured and informative content 

Keep up with current trends and changes in search engine algorithms.

Avoid plagiarizing your content should be unique

Right amount of keywords, overstuffing keywords is a big No-No

High quality backlinks make your site more relevant 

TOP 10 ADVANTAGES & DISADVANTAGES OF SEO Top 10 Benefits / Advantages of SEO 1. SEO for Everybody 

SEO is not limited to the size of the organization. Any organization can optimize their website, be it a small business or an established organization. SEO can work magic on your website if done properly.

2. Guaranteed Unlimited Traffic 

Once you optimize your website right, it naturally pops on the first page of the search engine. Which practically means your website is relevant to the user’s search, and there is a hundred percent possibility that the user will land on your page.

3. Quality Traffic

Unlike Google / Facebook Ads that pops for relevant audiences on random pages, the audience may be the target audience but not the intended ones. This is one of the major pros of SEO. The users who visit your site actually have the need for services and can definitely be turned into sales.

4. Relatively Less Expensive  5. Solidifies Your Brand 

We are in an age where people trust recommendations from Google. Doing some SEO magic to your website can actually increase your brand awareness. It will help you stand strong in the evolving market.

6. Builds Trust & Credibility  7. Can Increase your Social Media

The more you build your trust among users, the more you are likely to gain brand credibility. The more credible you are as a brand can help you gain visitors by backlinks. By this way, there is an automatic shift in your social media number. 

8. Better Conversion Rate 9. On the Longer Run, SEO is a Better Choice

Google Ads pop up only until you are willing to pay for them. Once you stop paying, your website will gradually slip to the second or third page if not optimized properly. How long will you pay for Google to bring your website on the first page? That is why SEO is a better choice in the long run. 

10. Measurable Results

SEO results are measurable. By this, you can, in real time track what strategies are working for you and which are not. This will be of great help to ace up your games when you feel you are not getting desired results.  

1. Time Consuming 

Let us get the cat out of the bag, SEO is not something that can be done overnight. It takes time. We strategize plans, apply them and wait for them to work. If not, we carve out plans that will give us desired results. SEO works only by trial and error method. 

2. No Instant Results 

As said earlier, SEO is not an overnight job. You cannot optimize your website in a day, it takes time. There goes a lot of work behind every successful website. You will at least need a minimum of six months to see impactful results.

3. Not Predictable  

The major downfall of SEO is that they are not predictable. You can get 1000-2000 visitors one day and get 0-2 visitors another. It doesn’t go into great detail about how those tools work or what they actually do.

4. You Need an SEO Expert to do the Job

Though SEO can be done yourself by learning strategies from the internet, you need an actual expert to do it for you. Organizations hire experts to get the job done quicker and to drive quality traffic at the earliest. 

5. Risk of Getting Penalized 

Just like your work organization, your search engine also follows a set of rules and regulations to maintain its traffic and provide a great user experience. You are in safe hands until you abide by them. If you slip them, your website might be at risk of penalization. 

6. Stable Ranking – Not Promised  

Your website might do amazing and rank on the first page one day and be pushed down by competitors the next. There are no promised stable rankings. Your competitors might do a better job and stand your place.

7. Appears After Google Ads

Your search engine is a little partial. They provide a special place to users who pay for them. That is, if you pay for Google Ads, your page is recommended on the first page even if your website is not optimized properly. Then follows the other recommendations.

8. Constant Maintenance

Your website/webpage needs constant maintenance, and it’s a major drawback. Constant checking for broken links, deterred images, and outdated data is necessary. Broken links can also be a reason for weighing your rankings down.

9. Do Not Have Full Control 

Search engine algorithms keep switching on a daily basis. Keeping up with them and optimizing your website in accordance with them might be a tedious task. It is sure that you do not have absolute control over everything.

10. Get Ready to Create Bulk Content 

Creating bulky content is also another way of bringing up your website’s ranking. It helps in the visibility of your website. Bulk content means tons of information with a handful of keywords. Irrelevant content can also bring down your rankings.

To Sum Up

Optimizing your website and making it appear on the front page of the search engine. It helps in driving quality traffic to your website without even shelling a penny. SEO is kind of cool. But, it is an extensive topic that still needs to be figured out even by experts. 

SEO has taken an inevitable part in this digital world. It can do so much to your business. All you need is some strategies under your sleeve, a lot of patience and tons of effort. 


Q. What do you mean by SEO?

A. SEO means Search Engine Optimization. It is the process of optimizing the website to increase the visibility of your website in search engines.

Q. What are the types of SEO?

A. SEO is major of three types: Technical SEO, On page SEO & Off page SEO.

Q. What are the challenges of SEO?

A. Challenges of SEO are;

It is a time-consuming process

You do not have full control 

Rankings are not stable

Advantages & Disadvantages Of Working For A Startup

Working Startup – This is the age of Millennials. They love to take a risk and jump out of bed with excitement about any entrepreneurial venture. But not all start an experience right away. Most Millenials begin to work in a startup to feel the thrill and excitement of an entrepreneurial venture. But if you’re one of them, do you know there’s another side to it too? If you think you need to face reality, this is the piece you should read.

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In this article, we will talk about the cons and pros of working for a startup. Yes, many are working for startup benefits, but there are dark spots. This article will help you decide whether to join a startup. Let’s look at the cons first, and then we will look at the bright side.

Read on. If someone selects you for a job in a startup, this is a must-read for you.

Demerits of Working for a Startup

First, let’s talk about the most challenging ones and then conclude with the tiny ones you may handle with hard work and dedication.

1. The risk is distributed to you as a member of the company 2. Money

The startup is usually the place where people expect to earn more. But the reality is different. All the startups are bottlenecked for financing themselves and constantly worry about getting funding. If the startup is not well-funded, it isn’t easy to run or even exist. How would you expect to be paid more than the industry standards during this situation? You won’t. You will get more benefits at the maximum, but if you’re eyeing the money, you will be disappointed. If you’re considering the option of joining a startup, think twice. If money is important to you, you may need to look through options in the market other than the startups.

3. Effort

Most people talk about opportunity cost when they need to invest their money into something. But does our effort have an opportunity cost too? For example, if you invest all your effort in one project, you’ll be left with nothing for other things. Our effort-making capability is limited, and we can only put effort into something that matters to us (unconsciously or consciously). Think about it, what if your action would be able to create better fruits if you would’ve invested it elsewhere?

In a startup, you need to put in all your effort. You have nothing but the best time for the day. It’s like building a business but never owning it. Before you join any startup, consider why you want to join and ponder over the opportunity cost of effort you need to bear.

4. Security

You may be the person who is not risk-averse. But putting all your years into something that doesn’t give you enough security isn’t brilliant. Do you think any customer will love a company that doesn’t protect the customer in the form of guarantees and excellent customer service? No. Same with you!

If you want to join a startup, you need at least the security of a job, fixed pay (because you’re investing most of your life there), and good working in a startup environment. A startup may offer you a good working environment, but there’s no security in the job that you do or will do. What then?

Remember, we’re not talking about safety here. It’s okay to go beyond your safety zone and reach your full potential. All professionals shouldn’t worry about that. But it’s about security, the essential criteria for professional life – the salary at the end of the month, long-term commitment, and good people. A startup is not always able to provide all three. You may take the risk but think and prepare before you join.

5. Stress

Having stress is not always bad, but you should consider dealing with it upfront if it’s distress.

As you can understand, in a high-intensity environment, under too much workload experiencing distress is a natural phenomenon. If you join a startup, you must also consider how you would deal with the by-product distress.

6. Lack of structure

Very rarely a startup has the structure to operate at a profit level. What are the reasons? The people who lead are primarily inexperienced and need to learn how to handle people constantly. As a result, the startup starts with a passion but only sometimes finds the right direction.

No unity of command decides what to do and to whom that person would report. Thus, it creates chaos in the environment, and proper workflow is disturbed.

Even the processes are only in coordination sometimes. Because things are just starting, the founders could be more-experienced.

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Advantages of joining a startup 1. You’re more responsible in a startup

If you’re one of a kind, who says – “I don’t want anyone to tell me what to do always. I want to do my stuff all by myself.” A startup may provide you the autonomy you want if you’re like that. So, naturally, you become more responsible for working for a startup.

Imagine yourself being an entrepreneur. You get to do it all by yourself. If you dream of becoming an entrepreneur, here’s your chance! Join a startup, learn things, and then start on your own.

2. Freedom

People who like to become entrepreneurs often like it because they want the freedom to create whatever they want, earn as much as they would like, and schedule their time at their convenience. But you can get that freedom without risking being an entrepreneur. You can do that simply by joining a startup.


Here’s how.

Once you join a startup and if you take care of content, you will be a content strategist, content head, and content builder. If it’s about content, they will come to you. And at the same time, you can be flexible about your work. You can choose the work hours and do your part to make the organization reap benefits.

So once you join a startup, you have the freedom to be the owner of your little corner; you can choose your time of work and, at the same time, help the organization build itself by utilizing your skills and business acumen.

It’s all an entrepreneur wants. Don’t you?

3. More challenges

When you join a startup and become a part of a small dynamic team, you have more responsibility. With more commitment, you need to make more decisions. And quite often than not, you make mistakes. Mistake is part of being human. More mistakes you make (not similar ones), the more challenges you face to make them right.

And those challenges make you a better professional, teach you a ton, and prepare you for any contingency.

If you join a startup, one thing is clear – you will become a great crisis manager. If you don’t handle the crisis, none can do that. So, you learn faster and better and gradually make yourself an indispensable employee of the organization. In big organizations, the chances of making mistakes are minimal. People on the top don’t allow you to do things your way; thus, you’re always wary of making mistakes, making progress, and learning something or two.

4. Steep learning curve

As you’re allowed to make mistakes in a startup, you will grow multifold. You need to learn in a startup to decide what would benefit the company in the future.

So, you feel compelled to learn faster and better and gradually become a learning machine. It has many sound side effects. You become indispensable to the company. Compared to your peers in a large company, you are more proficient in numerous skills. You begin to handle things better. You start to make good decisions because you can make some terrible decisions initially. And lastly, you soon reach a position where you can lead a whole team under your supervision.

A startup environment is unstructured and complex; thus, you learn much more than in any structured organization.

5. Get to higher rung easily

Most startup organizations follow a flat structure. So the people who are the best win. There needs to be more bureaucracy in the organization. If you’re good and work hard, you will win at the end of the day.

There is less room for succession planning in a startup because people are significantly fewer. So, if you’ve been in a startup for the last five years, you can quickly become a department’s senior manager or vice president. Yes, you need to prove your worth as a professional, and you need to show that you are someone who can be trusted and given more responsibility.

Thus, in a startup, you always have better opportunities for growth and learning. But there is also risk involved.

If you ask now whether you should join a startup or not, it’s the wrong question. The right question is, “Am I ready to take the risk of being an entrepreneur and would like to grow multifold?” If this is the question, and you believe you’re the perfect one for the role with your inherent belief and sentiment, then you should join a startup and fuel your dreams.

But not everyone would be ready to sacrifice the security of a paycheck and join a startup. Thus, this article is a reality check for those who think they can join a startup.

Only join a startup if you’re willing to take the risk. But suppose you have the ambition to start something on your own and need a training ground to do just that. In that case, you can invest your first 5-10 years in a startup that will help you build your foundation and offer you opportunities that will challenge you and make you a better professional.

Finally, it would help if you decided what’s best for you – joining a startup or going for a giant, more structured company.

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Pros And Cons Of Cold Email Marketing

Is Cold Email Marketing Dead?

This is one of the popular questions which is surfing the internet. 

The answer to this question is, “Cold email marketing is not dead”. Some cold email marketing strategies are dead. In fact, it is one of the oldest yet most powerful mediums for lead generation.

Cold email marketing is a supplement to inbound marketing. Many SaaS and B2B companies have adopted cold email marketing as a standard practice. It does not look like sales or naggy when is done with updated strategies. 

What Is Cold Email Outreach?  Cold Email Marketing for Startups: Does It Work?

According to eMarketer study, email marketing is four-time more effective than any other digital marketing channel.  

There is no better way to make new connections and customers for your startup. A cold email often does not have a good reputation in the market. It is because people are not utilizing with proper strategy. Cold email outreach benefits many startup companies due to its power of scalability. 

Pros And Cons Of Cold Email Marketing PROS Of Cold Emailing 1. Effective in terms of both cost and time

According to Hubspot, you get $42 for every $1 spent in cold email outreach, and it makes the ROI up to 4200%. 

The most effective pros are that you can gain a high return on investment for the cold email campaigns since it cost you almost nothing to send those emails. You can also use the most underrated feature which is the attachment of documents. 

2. Easily analyze and tweak the campaign 3. Build your own email list

Today’s social media platforms may disappear tomorrow. In India, TikTok gained popularity, and then it was suddenly banned. Can you imagine how much effort businesses put into grabbing an audience on Facebook? All the effort goes to waste when Facebook changes just one guideline.

4. Enhance brand awareness 5. The ability to automate and track

The next thing on the Pros of cold email marketing is Automate…Automate…Automate…!

6. Reaching a larger audience 7. Allows you to reach the person who is hard to reach

It is hard to reach business people who are in a higher position. For example, we can not reach out to the CEO, Founder, etc easily and pitch our product. It is even hard to get an appointment from them. Cold email makes it easier to pitch them and make them aware of your product or service which can solve some pain points. 

CONS Of Cold Emailing 1. Do not yield immediate results or feedback

Since emails are not as dynamic as telephonic conversations or direct conversations, some emails can be responded to immediately, some emails can be responded to later like after a month or even after a year, and some will be ignored or moved to the spam folder. In order to prevent getting into spam, you should always give an opt-out option. 

Another challenge is – you don’t know whether certain prospects will reply to your email later or they decided not to reply. You can nothing about it but an extra effort. You can send follow-up emails as an extra effort.

2. Huge competition

The next cons in cold emailing are here. Your target prospect you are trying to reach gets hundreds of emails per day. There is a lot of competition in email marketing. So it is difficult to stand out and grab your prospect’s attention. 

3. Blocked by spam filters

There is a high chance of getting blocked by the google firewall.  A 2023 study from Validity found that 6% of marketing and sales emails get blocked by spam filters globally. 

4. The first impression is hard

In terms of cold email marketing, you are trying to reach a complete stranger and convince that person to try your product or service.  The message you have to convey should resonate with that person who is reading. They should get the curiosity to learn more about your product or service. If that doesn’t happen means the email is gonna travel to the digital garbage. Don’t just get satisfied with the good open rates. Open rate is one of the attributes. You have to get an impressive subject line to make the first impression better. And then you ought to keep the first message shorter. 

Try to talk about their rather than solutions. If they are able to relate to the pain point which is quoted in the email, then there is a high chance of making them reply to your email. 

What makes cold emailing different from spamming?

COLD EMAILSPAM EMAILSent to target audience only Sent to anyone and everyoneHighly personalized emailGeneric email Has visible opt-out optionContains no out-out optionSent from a professional business email Sent from non-business domainThe content conveys the purpose clearlyContent is irrelevant and too salesy

Even if you follow the guidelines of the CAN-SPAM Act, GDRP sometimes your genuine email is considered spam, and either it is delivered is spam or it will get blocked. 

Top 5 Mistakes to avoid in cold email marketing 1. Follow best practices of email deliverability

Email deliverability is one of the important pillars in cold email marketing. There are many factors to improve cold email deliverability.  One of the important steps to consider is to update the email authentication. 

The SPF allows email senders to specify which IP addresses are allowed to send an email for a particular domain. The DKIM protocol, on the other hand, provides an encryption key and digital signature to verify that an email message has not been altered or forged. 

The next important step is email warm-up. Since it is a non-permission-based email, some people will mark your emails as spam.  This will affect your sender’s reputation and put your future emails in the spam folder. So it is important to do an email warm-up for better email deliverability. 

2. Talk about the prospect’s pain point and the challenges they face

If your email speaks a lot about your product or services, then you will never get a reply. Because these kinds of templates will never make any impact on the recipient to purchase or subscribe to your product or service. You have highlighted why they have to opt for your product or services. 

Make sure you talk about their challenge in their language by using their industries’ technical words. 

3. Personalize the subject line

Personalize the email as much as you can. To stand out from the crowd you have given the reader a one-on-one feeling. Personalization also helps you to escape the spam filters. If you use the same content to 100 recipients then automatically the spam filters will kick away the emails and block your sender IP.

4. Use verified email addresses 

The status of the email is dynamic. Before sending an email, making sure that the email is valid or not is a mandatory process. This process will keep the bounces away and increases the sender’s reputation. If you verify an email, you will get the results as valid or invalid or unknown or catchall. You should eliminate the emails with results invalid and unknown from the email list. After that isolate the catchall domains and verify those using Emailchecker. You will get the results as catchall pass and catchall fail. Ignore the catchall fail from the list. Use the email addresses with the status valid and catchall valid for the cold email outreach. 

5. Avoid using spammy words in both the subject line and email body

The ISPs (Internet Service Providers) will monitor your email domain, email subject line, and email content using their algorithms.  If you use any spammy keywords like “$$$”, “Free”, “Refund”, “Save big money”, etc. 

Wrapping Up

From this article, I hope you have learned a lot about cold email marketing’s pros and cons.  Please read our blog top 10 cold email marketing strategies to know more before starting your cold email outreach. 

If you are not yet ready to start the cold email campaign for your business, give a try our cold email marketing course. We are happy to help!

Advantages And Importance Of Single Database

Introduction to Redis List

Redis is unique and supports a structured linked list. Redis stores a structured sequence of strings and key values. Redis lists are a collection of strings sorted as an insertion order and can add components to Redis list by push mechanism to the front and back end of the list by LPUSH and RPUSH. And the user can pop the items from both the back and front end of the list by RPOP and LPOP. Redis list is used to simply order the string list by tail or head of the list.

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Redis list is used to manage the structured list and the user can add the elements in the tail or head of the list. All types of strings are welcomed in the structured list. The functions that can be executed by list are standard and can be found in all programming languages. The user can add the elements by using LPUSH and RPUSH, that is back or front of the list, and can revoke items from back and front using RPOP and LPOP. The user can fetch a component from the required position by using LINDEX and some range of components can also be fetched using LRANGE.

Key Takeaways

Redis search is used for secondary indexes.

Redis list is used to view the string values and deploy queues and stacks.

Redis list can build management of queues.

The user can also insert and remove the items from the middle, or trim the entire list to the required size by eliminating from both or single end.

Redis List in Commands

There are a few commands to work on the Redis list:

BLPOP key 1 [key 2] timeout is used to delete and fetch the first element from the blocks or list until one component is available.

BRPOP key 1 [key 2] timeout is used to delete and fetch the last component from the blocks or list until one is available.

BRPOPLPUSH destination source timeout is used to get value from the list, move to another list and return it again till one is available.

LINDEX key index is used to fetch an element from the list with its index.

LLEN key is used to print the list length.

LPOP key is used to delete and fetch the initial list element.

LPUSH key value 2 [value 1] is used to prepend the multiple values.

LPUSHX key value is used to prepend any value to the list only if the list is present.

LRANGE key stop start fetches the element range from the given list.

LREM key value count deletes the element from the list.

LSET key-value index fixes the value of a component in the list with its index.

LTRIM key stop start is used to fix the element value in the list using its index.

RPOP key is used to delete and fetch the last value in the list.

RPOPPLPUSH destination source deletes the end element in the list, then append it to another list and returns the value.

RPLPUSH key value 2 [value 1] is used to append multiple values to the list.

RPUSHX key value is used to append any value to the list only if the list is present.

How to Use Redis List?

The RPUSH, LINDEX, LRANGE, LPOP commands are given below:

(integer) a (integer) b (integer) c

When the push items are done to a list, the command gives the present length of the list.

a) “item”

b) “item 1”

c) “item”

The user can fetch the whole list by giving a range of start index as 0 and last index as -1.

The user can fetch the individual item in the list using LINDEX.


a) “item 1”

b) “item”

If the element is popped from the list, then it will be no longer available.

Redis List in Database

Multiple operations can be performed with the list, and apart from that, Redis is an effective platform for managing multiple problems. The user can also insert and remove the items from the middle, or trim the entire list to the required size by eliminating from both or single end. In Redis, both the database and cache are a bit complicated. Every layer in data has different scalability, from optimizing the functions at different ends to infrastructure modularity.


Given below are the FAQs mentioned:

Q1. Can we save a list in Redis? Q2. Can Redis be used as a database? Q3. Can Redis list save objects?

Answer: It follows an object storing process and everything is saved in key-value pair format. Those keys must be unique and save the object as a string format. But as a good practice, the elements are saved in binary array format.

Conclusion Recommended Articles

This is a guide to Redis List. Here we discuss the introduction, redis list in commands and database, FAQ respectively. You may also have a look at the following articles to learn more –

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