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Apple MacBook Pro (14-inch, M1 Pro): starts at $1,999 / £1,899 / €2,249 / Rs. 1,94,900

Apple MacBook Pro (14-inch, M1 Max): starts at $2,899 / £2,799  / €3,209 / Rs. 2,79,900

Apple MacBook Pro (16-inch, M1 Pro): starts at $2,499 / £2, 399  / €2,749 / Rs. 2,39,900

Apple MacBook Pro (16-inch, M1 Max): starts at $3,099 / £2,999  / €3,439 / Rs. 2,99,900

The M1 Pro is for everyone that doesn’t already know they need the M1 Max.

The rest of the updates in the MacBook Pro (2023) are equally as significant: an updated adaptive 120Hz display, an upgraded 1080p webcam, improved speakers with spatial audio, and some of the best battery life you can find on a really powerful laptop. On top of all that, MagSafe makes a welcome return, as do the SD card slot, HDMI port, and physical function keys.

The MacBook Pro (2023) was released in October 2023, and is available via Apple’s website, Amazon, and from select retailers including Best Buy, Walmart, B&H, and Adorama. All models are available in Silver or Space Gray. The 13-inch MacBook Pro, powered by the new M2 chip, appeared in mid-June 2023 but is really just a 2023-era MacBook Pro with a new chip. If you keep your eyes peeled you can often find deals offering several hundreds of dollars off the MSRP.

What’s changed in MacBook Pro design?

Kris Carlon / Android Authority

The 2023 MacBook Pro feels a lot like the 2023 MacBook Pro I’ve just come from but with updated specs. I’ve been using the latter laptop for years, lovingly referring to it as the Last Great MacBook Pro. It was the line in the sand I wasn’t willing to cross until Apple backtracked on half a decade’s worth of bad laptop decisions.

I’m used to having ports so have never bought a dongle, I never experienced the much-maligned Touch Bar or butterfly keyboard, and am simply switching from one MagSafe power cable to another. In tech, going backward is almost never a good idea, but in the MacBook’s case, it is. Apple took the Last Great MacBook Pro and… made it again.

The MacBook Pro (2023) has almost the exact same footprint and weight as the 2023 model — not to mention basically the same ports — but it comes with a one-inch larger display and slightly edgier chassis. It’s definitely bigger and heavier than more recent MacBook Pros but not by a huge degree.

I’ll talk about the display a little later, but the other main changes to MacBook Pro design are the reintroduction of physical function keys and the abandonment of the Touch Bar. Whether you liked the Touch Bar or not, it is no longer an option on the 2023 MacBook Pros (it is still present on the 2023 M2 13-inch MacBook Pro, however).

The SD card slot, MagSafe, and HDMI port make a triumphant return. Physical function keys are back and the Touch Bar is gone.

The rest of the keyboard is also great. The scissor-switch keys have a solid 1mm of travel and are housed in a black anodized aluminum tray. Over time I’ve noticed the tray gets pretty grubby looking, accumulating lots of visible dust and fluff, and the keys get shiny, requiring regular cleaning. The Touch ID sensor integrated into the power button is super fast and reliable and the Force Touch trackpad is enormous, responsive, and accurate. The built-in Mac trackpad is one of the main things I miss whenever I temporarily switch back to a Windows laptop.

The new MacBook Pro has large feet on the bottom of the chassis, presumably to increase airflow for regulating thermals. I never noticed heat being a problem, as it often was on my old MacBook. The laptop still gets warm under load but never uncomfortably enough to not want it on my lap. Having used the MacBook Pro through summer heat up to 95 degrees Fahrenheit (35 degrees Celcius), I feel comfortable saying ambient heat won’t impact performance for my use cases. I’ve still only rarely heard the fans after seven months of daily use.

The only branding on the new laptop is a debossed “MacBook Pro” on the bottom and a shiny Apple logo on the lid that doesn’t light up. One could argue that Apple is leaning into the notch-as-identifier, as the words “MacBook Pro” no longer appear under the screen. If you’re not into the idea of broadcasting your notched laptop to the world, you can hide the notch by making apps fullscreen (see image below) or using an app like Forehead. Dark mode and a dark wallpaper also do a nifty job of camouflaging it.

SDXC card slot

HDMI 2.0 slot

3.5mm headphone port

3x Thunderbolt 4 ports

MagSafe 3 with USB-C PD 3.1

14-inch (M1 Pro): 8-core CPU+14-core GPU; 10-core CPU+14-core GPU; 10-core CPU+16-core GPU

14-inch (M1 Max): 10-core CPU+24-core GPU; 10-core CPU+32-core GPU

16-inch (M1 Pro): 10-core CPU+16-core GPU

16-inch (M1 Max): 10-core CPU+24-core GPU; 10-core CPU+32-core GPU

All versions include a 16-core Neural Engine.

On paper, the M1 Pro and M1 Max CPUs are, according to Apple, 70% faster than the original M1. The M1 Pro GPU, however, is twice as fast as the M1, and the M1 Max GPU is four times faster than the M1. Some things depend on your particular workflow, but the performance gains from the M1 are truly massive, especially where GPU-heavy tasks are concerned. The new M2 chip offers better single-core performance than the M1 Pro but the M1 Pro still wins on multi-core and more GPU-intensive tasks.

It is extremely hard to slow a MacBook Pro (2023) down with anything but extreme use cases.

I know my workflow wouldn’t put a dent in a maxed-out M1 Max. That’s why I opted for a more sedate M1 Pro with 32GB of RAM. I don’t edit 8K video, I don’t mix multiple hi-res livestreams, I don’t compile vast quantities of code, render 3D animation, or create visual effects for a living. But let’s be real, neither do most people that buy MacBook Pros.

If you are a professional with heavy GPU needs, however, the new MacBook Pro still has you covered. It is extremely hard to slow a 2023 MacBook Pro down with anything but extreme use cases. It’s no overstatement to say the new MacBook Pro is the first viable desktop replacement for many serious professionals.

For anyone not described above, the M1 Pro will still knock your socks off. I’ve spent years working to the constant whir of my MacBook Pro fans but no matter what I did on the new MacBook Pro I almost never heard them. I know there are fans in there but I’m yet to hear them except when exporting hi-res video files. If you want to see just how much you need to throw at a 2023 MacBook Pro to slow them down, there are some great torture tests on YouTube.


16.2-inch Liquid Retina XDR

Adaptive 24-120Hz ProMotion

3,456 x 2,234 pixels, 254 ppi

1,000,000:1 contrast ratio

The Liquid Retina XDR (Extreme Dynamic Range) display is an almost-4K IPS-like LCD backlit with mini-LED that’s really good. Contrast ratios are excellent, colors are vibrant, and it’s locally dimmable. If you like HDR content, viewing it on your laptop is now a really satisfying possibility, and I didn’t see any significant blooming.

The XDR display covers 99% of the DCI-P3 color gamut and sRGB. It only covers 94% of Adobe RGB, however, which will be of note to photographers. Color calibration is excellent and there are a bunch of preset color profiles to choose from.

Adaptive 24-120Hz is a blessing for future-proofing your laptop and being able to lock it to specific refresh rates — ideal for editing video — is a nice touch. 120Hz is mostly limited to Catalyst apps right now but Safari support has also been confirmed. As with all 120Hz displays, it seems unnecessary until you actually use it.

Kris Carlon / Android Authority

With peak brightness of 1,600 nits and 1,000 nits sustained performance, HDR content looks great. Even at its non-HDR brightness of just over 500 nits, there’s no trouble with outdoor visibility. The screen itself is quite matte, so reflections are minimized (not so with the keyboard, which is horrendously shiny and reflective under overhead cafe lighting). The mini-LED backlight and high contrast ratio also mean HDR content looks great outdoors. As with most MacBooks, the edges of the screen get very fingerprinty so you’ll either be cleaning it a lot or learning new laptop-handling skills to keep it looking nice.

I ended up not even noticing the notch after a few days.

The notch is admittedly less than ideal but with the dark theme on and a dark wallpaper, I ended up not even noticing it after a few days. The only time I originally even noticed it was when it obscured something in my status bar. Long story short: at launch, status icons (or “menu bar extras” as Apple calls them) would appear under the notch while app menu items would avoid it. This was an embarrassing oversight for launch software. Apple later fixed the issue in macOS 12.1.

Webcam and audio

1080p FaceTime webcam

6-speaker system with spatial audio

The MacBook Pro webcam finally got an update this year, from the dated 720p potato cam to a much more acceptable 1080p FaceTime camera. Quality is generally good but it’s nothing exceptional for a lockdown world, just what you’d expect from a built-in webcam in this day and age. Compared to my Logitech 920 it has a wider field of view and is a bit brighter, with what looks to be a slight skin smoothing effect.


Li-Po battery: 100W/8,694mAh (16-inch model); 70W/6,068mAh (14-inch model)

MagSafe fast charging: 140W (16-inch model); 96W/67W (14-inch model)

USB-C charging (at slower speeds)

With the 10-core M1 Pro I was easily getting 10-12 hours of screen-on time with brightness at around 50%.

Standby battery drain is normally about 2% per day and you can get a 50% charge in 30 minutes with the bundled 140W charger. This is incredibly convenient considering how many hours 50% battery will get you. From 10% battery to 100% only takes an hour and a half. That’s only on the MagSafe port though; you can charge via any of the USB-C ports but only the MagSafe port is USB-C Power Delivery 3.1 compliant.

My typical workflow includes writing, watching videos, editing, web browsing, and using a ton of cloud-based apps like Lightroom and Photoshop. The MacBook Pro (2023) handled all of this without breaking a sweat. Beyond uninterrupted performance, I knew I could get a whole day’s worth of work done without worrying about power outlets.

Anything else?

Kris Carlon / Android Authority

Native apps: If you’re not sure which apps are running natively and which are run through Rosetta 2, just check the Activity Monitor, which has a column called Kind. It’ll either show Apple or Intel. If you have any weird performance issues this might help you identify the cause.

Memory bandwidth: If you need high bandwidth memory make sure you spring for the M1 Max, as that chip offers double what the M1 Pro does (400GB/s vs 200GB/s). For me, it’s not a huge issue but it could be for you.

External monitors: I ran two 4K external monitors on the M1 Pro MacBook Pro without a hitch. The M1 Pro can actually run two 6K monitors at 60Hz. The M1 Max can handle three 6K monitors and one 4K monitor, all at 60Hz. That’s sick.

Bundled chargers: The 16-inch MacBook Pro comes with the 140W charging brick in the box. The base model 14-inch MacBook Pro comes with a 67W charger. If you want to enjoy its maximum 96W charging, you’ll have to pay $20 extra at the checkout. If you don’t, it’ll cost you $79 to pick up the 96W charger later.

See also: The best MacBook deals

When I gave up on Apple laptops over five years ago, never did I think Apple would reverse course and add back all the things I wanted. Somehow, amazingly, that has come to pass — and I could not be more impressed. Just because the new MacBook Pro tickles my fancy, however, doesn’t mean it’s for everyone. If you need HDMI 2.1 or UHS-III, you’ll be disappointed. Hate the notch or want Face ID on your laptop? You’ll want to skip this one. And if you’re waiting for Apple to fully embrace gaming, well, I wouldn’t hold your breath.

Apple MacBook Pro 2023 review: The verdict

Kris Carlon / Android Authority

The MacBook Pro (2023) is 95% of the Mac many of us have been wanting for years. Apple giveth and Apple taketh away but, as unbelievable as it may seem, Apple has finally listened to what MacBook Pro fans have been complaining about. With this MacBook Pro, Apple has once again delivered a laptop that earns its place as the default laptop for creatives (though there are still some good alternatives). Even though it’s expensive, to my mind it’s well worth its hefty price tag.

Apple really cares about making money, so here’s a tip if you’re in the market for a new laptop. If you want Apple to continue to listen to what its customers want, do us all a favor and buy a MacBook Pro 2023. We might just get our remaining complaints addressed next time if Apple sees the money rolling in. It would be a sad day indeed if this all ended up being a one-off.

Top MacBook Pro questions and answers

The M1 Pro is more powerful than the M2 in multi-core and GPU-intensive tasks. The M2 performs better in single-core tasks and is more power efficient. The M1 Pro has higher bandwidth, more GPU cores, and supports more RAM but the M2 has a higher CPU clock speed. The M2’s improvements are primarily over the M1, not the M1 Pro. Naturally, the M1 Max far outperforms the M2.

Not on the current 13-inch MacBook Pro. You’re better off getting an M2 MacBook Air or waiting for the M2 Pro and M2 Max MacBook Pro.

The M1 Max chip is great if you have a sustained, GPU-intensive workflow. Coders, animators, videographers, and film editors will benefit from its high-performance capabilities but most average users don’t need it and won’t benefit from the extra power. Considering the M1 Max’s additional GPU cores draw more power whether they’re being used or not, you also pay a battery life premium (not to mention the monetary one) for the M1 Max, so it’s only worth it if you actually need it.

The 16-inch MacBook Pro comes with the 140W charging brick. The 14-inch MacBook Pro comes with a 67W charger. You can, however, pay $20 extra at checkout to upgrade it to the 96W charger.

The MacBook Air is lighter, cheaper, and less powerful than a MacBook Pro. The 2023 MacBook Air has fewer ports than the 2023 MacBook Pros, weaker speakers, and a worse screen. Despite coming with the newer M2 chip, the Air doesn’t have a fan, so thermal throttling is more of a consideration for sustained performance. The new Air is also 20% more expensive than its predecessors but still much cheaper than the base model MacBook Pro. For more differences, check out our post on the best Apple MacBook to buy.

It depends how much performance and portability you need. The M1 Pro and M1 Max are available in both the 14- and 16-inch models and the new 13-inch MacBook Pro features the M2 chip. While the M2 is newer, the 13-inch MacBook Pro design is older and it comprises primarily older components. The 14-inch MacBook Pro is obviously smaller and lighter but it has a smaller screen and less space in which to manage thermals. The 16-inch is still portable but it’s much heavier to lug around, even if it does have a larger screen, bigger battery, and faster charging. If you’re still undecided, we have a buyer’s guide to help you make the right choice.

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5 Ways Apple Can Make The Iphone 14 Pro Always

Now that I’ve had ample time to get used to my iPhone 14 Pro Always-On display, I have a few thoughts and feelings about how Apple could make a few simple software tweaks in order to make the overall user experience better.

Before we get into it, I must say that I do love the idea of the Always-On display. And no, I do not wish to turn it off entirely. At the end of the day, my main grip against the Always-On display is that it is confusing. It often leaves me wondering what’s going on. Is it on? Is it off? Can I tap here and do this? Why is it still completely black? Why won’t it wake up? I’m confused, and I bet I’m not the only one.

So here are 5 things that I believe Apple can do to make the Always-On display of iPhone 14 Pro less confusing, and overall better.

1) Add a system toggle to hide the wallpaper

Coming in as low-hanging fruit number one, this is the most obvious way Apple can improve the user experience. Simply add a toggle in system settings to make it so instead of displaying a dimmed version of the wallpaper, the background goes entirely black. Not only this will save battery, but it will also make the dimmed display less confusing to look at.

2) Add a toggle to hide notifications

Notifications on the dimmed display on the iPhone 14 Pro are confusing for the simple reason that you can’t really see them enough to make up what they really are about. And personally, I’d much prefer not seeing them at all until I wake the display. This is personal preference obviously, but I don’t believe it is too much asking to keep things simpler by allowing the user to choose whether or not they want to see notifications when the Always-On display is dimmed.

3) Add a toggle to hide the Now Playing widget

If you are playing any audio while the Always-On display is dimmed, you will see the Now Playing widget at the bottom of your screen. This is a nice touch because it shows you what you are listening to. But at the same time, it is pointless as you can’t actually tap that widget to skip to the next song, for instance. Instead, you have to tap the screen once to wake it, and then one more time to skip to the next song.

This is again another example where the user experience is confusing. I can see it, yet I can’t do anything about it in one tap. This takes me to my next point…

4) Make the dimmed screen interactive

To go back to my previous example, how confusing is it that I can see the Next button on the Now Playing widget, yet nothing happens when I tap it? I have to tap it a second time to actually skip to the Next song. Same thing with widgets right below the clock. I see the widget. I tap on it, yet nothing happens. Sure the screen wakes up from its dimmed state, but clearly it registered my touch, so why not open the target behind my touch?

5) Make the screen wake faster

I often find myself waiting on the dimmed Always-On display to actually wake up. We are talking fractions of a seconds here, but the bottom line is I am waiting, and I shouldn’t have to wait on a nice animation to run its course to be able to use the device.

This gets even worse if you have your iPhone 14 Pro in your pocket. In this situation, and according to Apple, the display is completely off. But as you pull your iPhone out of your pocket to skip to the next song for example, it takes literal seconds to turn on. Not fractions of a second. Seconds! As someone who walks a lot and takes his phone out of his pocket multiple times on my daily walks, this has to be without a doubt the most frustrating experience with the Always-On display. Just make the thing wake faster!

I am hopeful

I realize that the five points above can come across as whiny. However they are real issues that I imagine thousands of Apple employees and users are now experiencing on a daily basis.

That said, I am hopeful that Apple will gather enough feedback to make some slight changes to the way the Always-On display works, or the way it can be configured through settings. The most obvious one that I am pretty sure we will see in iOS 16.2 is the first point I made: an option to hide the wallpaper when the display is dimmed.

What about you? What do you think? Can you see ways the iPhone 14 Pro Always-On display could be made better?

Ipad Pro Is $249 Off, 2023 Macbook Pro Hits New All

The latest 11- and 12.9-inch iPad Pro are discounted by $249 today, plus deals on 2023 MacBook Pro, and iPhone 8 at $330. You’ll find all of today’s best offers and more in this 9to5Toys Lunch Break episode.

iPad Pro deals take $249 off at Amazon

Amazon is currently taking $249 off both 11- and 12.9-inch iPad Pro. This is the second best offer we’ve seen in 2023 at Amazon, where both Wi-Fi and cellular models are on sale. Apple’s latest iPad Pro sports a new Liquid Retina edge-to-edge display with ProMotion, True Tone, and wide color. Other features include Face ID, 12MP camera, four speakers and up to 10 hours of battery life, all of which is powered by Apple’s new A12X Bionic chip. Put your savings to good use and grab the second generation Apple Pencil.

2023 MacBook Pro hits new all-time low

Apple latest 13- and 15-inch MacBook is being discounted by up to $299. This is a new all-time low on select models, including the high-end 15-inch 512GB configuration. You can see the full lot of deals right here. Apple’s latest MacBook Pro features an 8-core Intel i9 processor paired with a 4GB Radeon Pro 560X graphics card, giving you more than enough power for anything you need to do. Whether you’re doing on-the-go video editing, photo manipulation, or just wanting to enjoy some games, this MacBook Pro does it all. Learn more about Apple’s latest MacBook Pro in our review. Make sure to pick up an extra case to keep your investment safe. This model comes in various color and sizes to fit either of today’s featured deal.

iPhone 8 gets 1-day refurb deal to $330

Today only, Woot offers the refurbished Apple iPhone 8 for $330. Apple typically charges $499 for this model in refurbished condition when it’s in-stock. Today’s deal is $30 less than our previous mention. iPhone 8 offers a 4.7-inch Retina display, A11 chip, Touch ID and a 12MP camera. Woot promises these phones will be in working order with the usual physical wear you’d expect on a refurbished device. Ships with a 90-day warranty.

Score a new low on Pioneer’s 7-inch Wireless CarPlay Receiver

Amazon is offering the Pioneer 7-inch Wireless CarPlay/Android Auto Receiver (W4500NEX) for $563. That’s over $135 off what other retailers are charging, a $60 savings compared to what it averages at Amazon, and is the lowest price we’ve tracked. With support for wireless CarPlay, Android Auto, Alexa, and Miracast, Pioneer’s flagship receiver is feature packed. A 7-inch display makes navigation dead simple and the ability to read incoming texts and more easily control music playback aims to make driving a safer experience for everyone.

Samsonite slashes an extra 20% off MacBook backpacks, more

Samonite’s official eBay storefront is offering 20% off its current catalog. Our top pick is its Modern Utility Paracycle Backpack Laptop for $52. That’s $37 off the going rate found at retailers like Amazon and beats the lowest price we have tracked by $10. This sleek backpack sports plenty of room for both an iPad and MacBook. A water-resistant bottom aims to keep your gear protected when setting it down in moist areas. Extra strong materials are interwoven to deliver “exceptional tear strength in a lightweight material.”

9to5Mac Deal of the Month: Get 15% off the Slope stand for iPhone and iPad from Wiplabs w/ code 9to5mac2023

Featured in the MoMA (Museum of Modern Art) Design Stores, Slope is the ultimate iPhone/iPad stand featuring a beautiful patented design made from the same brushed and anodized finish as an iMac or MacBook. It utilizes a unique suction technology with thousands of microscopic air pockets that grip your device snuggly at the perfect viewing angle. Available in two sizes for both smartphones and tablets.

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M2 Pro Macbook Pro One Month Review: A Mobile Powerhouse

The 14-inch and 16-inch MacBook Pro saw a major redesign with the M1 varieties, but far fewer changes with the upgrade to M2. Still, these machines have seen some changes from the previous generation, including most notably that processor upgrade, to make the M2 Pro MacBook Pro worth considering. Here’s everything you need to know.

14″ MacBook Pro one month review [Video]

M2 MacBook Pro Specs

Before I go into my thoughts on the laptop, I want to get the specs out of the way so I can focus on the user experience. The 14” MacBook Pro starts off with the M2 Pro chip, with a 10-core CPU and a 16-core GPU. It can be configured up to the M2 Max chip with a 12 core cpu and 38-core GPU. On the RAM and storage side of things, it starts with 16 GB of ram – configurable up to 96GB – and ranges from 512GB of storage up to 8TB. The larger 16-inch version of the laptop has all those same configuration options, with the M2 Pro chip starting off with a 19-core GPU, but a higher starting price of $2,499 compared to the 14-inch versions $1999 starting price. The Pro laptops are available in either silver or space gray, and this time around the color of the MagSafe cable is matched to the laptop.

Throughout most of the machine, not much has changed from the previous generation. When the M1 chips first arrived for the MacBook Pro the device saw a major redesign to strike a better balance of form an function, and that balance thankfully continues here.

Content Consumption – 14″ MacBook Pro Audio

The 14” MacBook Pro has a six speaker array with force-cancelling woofers, and they sound excellent. It has much better bass than the MacBook Air, and the proper speaker grates and ports provide good stereo separation to make for a surprisingly good music listening experience. Apple also talks about the Dolby Atmos and spatialized audio support with the speakers, but the laptops built in speakers definitely don’t compare to the directionality and immersion you can get from a true surround setup. If you want good spatial audio with the laptop, you’re better off using the HDMI out to get multichannel audio or using AirPods. With modern AirPods, the 14” MacBook pro supports not just spatialized audio, but also head tracked spatialize audio. This lets the direction the sound is coming from seem to stay in place even as you turn your head. It can be cool, especially with movies, where sound is such an important part of the storytelling experience.

I can understand why some people like to have spatialized audio enabled, but for me the extra processing done to emulate a surround sound experience doesn’t lead to a sound that I prefer, and I even find the head-tracked audio a bit jarring; things like FaceTime using spatialized audio definitely seem more annoying than helpful for me. Thankfully, it’s pretty easy either disable headtracking or just disable spatialized audio altogether when you have your AirPods connected. I certainly won’t complain about extra features being available for those who want them, even if I won’t find myself using them, cause your experience using spatialized audio with AirPods could be different! 


Continuing with the media consumption experience, you have the screen. It may not be a 4k or 8k panel, but in a laptop of this size that resolution isn’t necessary anyway. The screen on the 14″ MacBook Pro is 3024 by 1964 pixels, for a total of 254 pixels per inch. That is a plenty high enough pixel density for a screen of this size, but it is just a 14” screen. If you’re in a dorm room and intend to use your laptop as one of your only content consumption devices, skipping out on a TV, stepping up to the larger 16” MacBook Pro could be worth it. To feel immersed in a movie like you would at a theater you have to be pretty close the the screen – but you could find that worth the trade-offs, as the screen on the MacBook Pro is very good.


Its a MiniLED type display, so unlike the more typical LCD’s which have a backlight that illuminates the whole screen at once, it has thousands of tiny LED’s that can illuminate different sections of the screen different amounts. This lets brighter elements on screen get extra bright – up to 1600 nits with HDR content – while allowing dark elements on screen to be darker. The whole screen Max HDR brightness is 1000nits, and with SDR content it’ll top out at 500.


Additionally, the MacBook Pro has the variable refresh rate technology Apple refers to as ProMotion, so the built in display supports refresh rates up to 120Hz to offer a smoother experience when using the machine. It also allows the refresh rate to match that of the content you’re watching. Normally, if your watching 24fps content like movies on a 60Hz panel without variable refresh rate, it has to display one frame twice and the next frame three times in order to fit the 24 frames per second into the 60Hz of the screen. The uneven amount of time each frame is displayed will result in judder. With this display, it can just run at 48Hz so that each frame is displayed for an identical amount of time. This difference isn’t something most people will notice, but if you’re particularly susceptible to noticing it, the reduction in judder on the MacBooks display is nice to have. All in all, the MacBook Pro is an excellent content consumption device. The screen looks great and the speakers sound great, with the biggest downside just being the size of the display – but it’s what you’d expect from a laptop and it has excellent portability, so it can hardly be considered a drawback.

Creative workflows

Now, while most people consume content – being a professional focused laptop – plenty of people choose to upgrade to the MacBook Pro to produce content, so how does it hold up there? Pretty well! I’ve been doing all my video editing on the MacBook Pro, and it has done an excellent job. With Apple’s M2 Pro chip inside, and a fantastic media engine that supports hardware acceleration for H264, H265, ProRes, and ProRes RAW, whatever media type you’re working with, the laptop will handle it incredibly well. Even on the base spec, with a 512GB SSD and 16GB of ram, I haven’t had any major slowdowns. Only twice so far have I actually heard the fan ramp up to keep the chip cool while under a heavy load – and I work in Premiere, so people working with Apple’s own Final Cut Pro may have better optimization and an even smoother experience due to that close integration.

Now, when editing video or photos, color accuracy is pretty important. While by no means is the built-in display a reference monitor, it’s plenty accurate video and photo work, with different profiles depending on the colorspace you’re working in. In addition to the display modes for XDR and standard Apple displays, you have BT.709, sRGB, PC-DCI and more. If you’re really worried about color accuracy, you can grab a calibration tool to adjust your built in display and any external displays to match.

The M2 Pro MacBook Pro also supports two external displays simultaneously. You can output 8K 60Hz or 4K 240Hz from the HDMI port, or connect two 6K 60Hz displays from the Thunderbolt ports. If you choose to upgrade to the M2 Max chip you can output to three displays at once for an even more impressive multi-monitor setup. I’m a big proponent to the value of multiple monitors, so the native support for more displays, as well as the improved HDMI 2.1 port for higher resolutions and faster refresh rates, is really valuable for me. Similarly, the power of the laptop and its excellent screen will make it a good fit for photo editing in Photoshop or Lightroom, even working with high-megapixel raw photos.

M2 Pro MacBook Pro Benchmarks Geekbench CPU & compute

Running a Geekbench 6 compute benchmark through the Metal API, it gets 73,287, while running it through OpenCL it gets a score of 43,209. The scores may not beat out all the other CPUs and GPUs out there, but as with all things, it’s a balance. Apple’s ARM-based processor has a low power consumption and excellent efficiency leading to excellent battery life.

Blender & Cinebench rendering

Finally, running Cinebench R23, running a multi-core test, the 14” MacBook Pro with the M2 Pro chip received an 11,723, and in a single core test it got a 1,631 – not reaching the scores of Xeons and Threadrippers, but beating out the Core i5-11600KF and Ryzen 5 5600X. 

SSD speed General usage

As I said before, the laptop carried over the design from the previous generation. When the 2023 MacBook Pro came out, it switched from a design-focused wedge shape to a slightly more boxy shape that I think strikes a better balance between performance and style. The efficiency improvements from Apple silicon allow the 14″ MacBook Pro to last me all day on battery life, such that I don’t think about bringing a charger when I’m leaving the house. The 16” version will last even longer, but whether I was on a MacBook Air or MacBook Pro, any of the Apple’s laptops with their own silicon last long enough on battery.


The wider sides let Apple bring back some ports they previously removed, and this generation saw some improvements to those. On the left side, we’ve got the MagSafe 3 connector for charging up, two Thunderbolt ports, and a headphone jack with support for high impedance headphones. Over on the right side of the machine there’s a full size SD card slot, another Thunderbolt port, and an HDMI 2.1 port. As I touched on previously, this upgrade to HDMI 2.1 brings higher resolutions and refresh rates, supporting up to 8K 60Hz or 4k at 240hz. While there are certainly other laptops that have more to offer in terms of ports, this is the first time in more than five years that I’ve had a laptop with an HDMI port and an SD card slot built it, and I’m so glad to have them back. It seems minor, but its one more adapter I would have to keep track of.

Camera and microphone

One negative from the identical design is the continued existence of a large notch for the 1080P FaceTime camera. The MacBook Pro still hasn’t gained FaceID or other features to help justify the large cutout, but one you start really using the machine you basically forget its there. The top bar helps hide it and the slightly taller aspect ratio prevents content from being covered by it.

As far as the camera goes, an average person definitely won’t run into any issues with it – it’s perfectly adequate for video meetings or FaceTime calls. Still, opting to use a separate webcam or using your iPhone’s camera through continuity camera will be a big step up in quality. The microphone on the laptop, however, is pretty outstanding. Apple refers to the three-mic array as studio quality, and uses directional beam forming to get good, clear audio from the user while blocking out other nearby sounds. I’ve been impressed with the microphone – it really does have a studio-type sound to it, blocking out pretty much any of the room tone. 


The keyboard continues what you’d expect from a MacBook keyboard. There isn’t too much travel distance, and a mechanical keyboard can certainly offer a more tactile experience, but as with so many things, there’s a lot of personal choice in what makes a good keyboard. I like the typing experience on the MacBook Pro, and it’s certainly much better than the butterfly keyboards Apple phased out a few years ago. I also quite like the styling of the black background behind the keys, rather than bare metal. And finally, the Touch ID built into the keyboard is very handy to unlock the computer, if for whatever reason I’m not wearing my Apple Watch.


I was going to try to talk about gaming here, but there really isn’t too much to talk about. It isn’t the power of the MacBook Pro holding it back, but the operating system.

You can play Minecraft, League of Legends, and other games, but there is just no way to see Mac as a gaming machine until more modern triple A games start supporting MacOS. If you want to play some retro games you can always emulate the system, and older games could work if you’re playing through a virtual windows machine using software like parallels, but Macs just don’t compare with Windows machines or consoles for the time being. For now, your best bet will be using a game streaming service like Xbox Cloud Gaming or Nvidia’s GeForce NOW to play your favorite games.

9to5Mac’s Take

While I’ve stayed pretty focused on the 14″ M2 MacBook Pro here, of course it doesn’t exist in a bubble. The MacBook Air, while it’s less powerful and has less connectivity, is still a great laptop – and packs a great punch for its size. At its base price, it’s also $800 less expensive. If you think that could be a good option for you, check out my comparison video. The previous generation MacBook Pro could also be a great option, especially if you’re willing to go with a used laptop from somewhere like eBay, the M1 Pro or M1 Max MacBook Pro could be a fantastic value – outperforming the more modern M2 MacBook Air – in the same form factor as the current MacBook Pro. 

But the 14″ M2 Pro MacBook Pro is the right laptop for me. It’s a powerful and portable machine with a very efficient processor and GPU to keep it running all day, whether I’m at home or on the go. I’ve truly enjoyed using the laptop over the past month and am pleased to continue using it.

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How To Mine Customer Data The Right Way

You have to run a business, and that requires understanding what interests your customers. But you also want to do the right thing and protect your customers’ privacy.

Here are some simple, nonintrusive methods to track your loyal customers, build your contact lists, and otherwise analyze data to learn about potential opportunities online.

Generate Your Own Lists

You have several ways to generate your own customer lists. One is to write a white paper, post it on your site, and then legitimately collect contact information from anyone who wishes to download the white paper for free. As long as you ask for the minimum of personal information (name, e-mail address, contact phone number), most people will oblige. You could use the same technique to sign people up for a monthly newsletter. MailChimp is a free service that allows you to send up to 12,000 e-mail messages to 2000 recipients each month. Or, you can post a survey on your Website that collects respondents’ contact details, using a service such as SurveyMonkey.

Another way to generate a contact list is to use social networks within their terms of service. You can legitimately set up a fan page on Facebook and use that page to promote your company. Using names, you can search for contacts and request that they join the Facebook fan page. By sending out friend requests, you allow the recipient the option of following the site or not.

Capture Traffic

If your company has a Website, you can monitor who visits it using various services. Sites such as Pardot capture site visitors, integrating those results into Salesforce CRM. Another service, Etrigue, also integrates with chúng tôi as well as with Salesforce’s AppExchange or Microsoft Dynamics CRM.

Buy a List

You don’t have to do the data collection yourself. You can buy and customize lists to suit your specific needs–for example, to target healthcare professionals earning more than $100,000.

However, such lists are not without fault, even when purchased at a premium. You can expect to find some “bounces” even on the best of these services as people change jobs (or at least change their e-mail addresses). Perhaps up to 10 percent of the entries may be “bad,” so plan accordingly.

Don’t Scrape

What about copying the contacts from a rival or former company? That is also disallowed, although the legal precedents are still being worked out in the courts. In some cases courts have found that a company’s contact list on their social network site is public, while other courts have found that that is not the case.

Also, not every social network is the same. Facebook grants members only noncommercial rights, but LinkedIn is designed for professionals to use in building up contacts, so usage of its information for commercial use may be all right.

Use a Targeted Approach

So, on which social networks should you build a page and collect friends and contacts? If you already have a mailing-list program, you can use it to find out which social media services your clients use. The program SocialPro employs MailChimp-generated mailing lists to crawl social media sites and return raw numbers of contacts using Facebook, Twitter, and LinkedIn, among others.

Beware of Unintended Risks From Applications

Despite the given privacy policies of a site, when creating an application make sure that your developers follow some form of secure software development lifecycle. Building Security In Maturity Model (BSIMM) is an open framework, adaptable for both small and large businesses; it is derived from the secure development practices employed at Google, Microsoft, Wells Fargo, and 27 other companies worldwide. By securing their code at the beginning, businesses can avoid the embarrassment of seeing their application singled out as having “privacy issues” by third-party security products.

Follow the Rules

Whatever method you use to build up customer lists, abide by these few simple rules.

Always be clear as to what contact information you are asking the customer to provide.

Don’t overstep; ask for the bare minimum from your customers.

Clearly state what opt-out options exist. If sending a newsletter, include an opt-out option within each issue.

Create a privacy policy that explicitly states how your company will use the collected information. The greater transparency your company offers, the fewer problems.

Design apps that follow the best security practices to avoid embarrassing privacy issues later on.

Here’s How Fast The 2023 Macbook Pro 15 Will Be

With Apple announcing Thursday that it has dropped a 6-core 8th-gen Core i7 8750H into the MacBook Pro 15 there are two things we know for sure. The first is that the boost in performance will be huge. The second: It still won’t be faster than the fastest PC laptops.

The big news for Apple users is the six cores in the Core i7-8750H. Those two additional cores compared to quad-core parts means hefty improvements in 3D modelling, video editing, and many optimized photo editing tasks.

We compare 7th-gen and 8th-gen CPUs

To show the performance we expect, we’ve compiled the results from several laptops equipped with high-end 7th-gen CPUs, including the quad-core Core i7-7700HQ that’s used in the 2023 MacBook Pro 15. We’ll compare them to the results from a laptop with the 8th-gen Core i7-8750H in the new 2023 MacBook Pro 15.

Our first comparison runs Maxon’s Cinebench R15, which tests 3D modelling performance. You can see about a 50-percent increase in performance between the six-core Core i7-8750H and the typical 7th-gen part, such as that Core i7-7700HQ.

We won’t bore you with too many charts of the 8th-gen Core i7-8750H’s multi-threaded prowess, as you can see them in our review of it here. You’ll see varying amounts of performance gains based on how optimized the CPUs are, but the story is still the same: It’s a ton faster.


A new 8th-gen Core i7-8750H in the 2023 MacBook Pro 15 would give you about a 50-percent performance increase over the previous MacBook Pro 15 (represented by the Core i7-7700HQ-equipped laptop shown here) in multi-threaded tasks.

For example, here’s how the same CPU performs in video encoding. While you don’t get quite a 50-percent improvement, it’s still about 33 percent, which means that a comparable three-hour encode could be done in about two hours. When you’re in the field on a shoot, and time is money, then yeah, that’s more money.


Handbrakes sees about a 33-percent buff by going from a 7th-gen Core i7 to an 8th-gen Core i7.


For the most part, the new 8th-gen Core i7 still gives decent performance benefits over the older 7th-gen Core i7 CPUs.


Thanks to very high clock speeds when given lightly threaded tasks such as browsing or Microsoft Word, the 8th-gen Core i7 Coffee Lake H CPU in the new MacBook Pro 15 will be faster than its direct predecessor.

What we do know from previous MacBook Pro laptops is that Apple generally does not like to leave performance untapped, so we expect it to swing for the fences.


The PC is still faster than MacBook Pro 15

So after seeing everything above, how can we say for a fact that the new 2023 MacBook Pro 15 won’t be faster than PC laptops? For one thing, PCs offer larger form factors that let the 8th-gen CPUs run even faster. Also, the graphics in the new 2023 MacBook Pro 15 haven’t changed much.

Apple is apparently still relying on the elderly AMD Radeon Pro lineup for graphics. In the single laptop our sister site Macworld saw, the unit had a Radeon Pro 555X in it. Despite the X, it’s the same old thing. AMD just added the ‘X’ to make everyone feel better. It’s actually a decent discrete GPU, but in pure performance, it’s not going to win any contests beyond tasks heavily optimized for it.


The Radeon Pro 555X in the new 2023 MacBook Pro 15 should fall below that of the Kaby Lake G-series of chips in the HP Spectre x360 15. That’s not bad, but it ain’t no GeForce GTX 1080.

Let’s give Apple a shout-out

While it’s easy for PC partisans to issue a Simpsons’ Nelson Muntz-like “ha ha,” we should be fair and give Apple its due credit. Even with its flawed keyboard, the MacBook Pro 15 has been an impressively thin laptop with relatively good battery life for its power ratio.

And yes, PC laptops have been using 8th-gen Core i7 CPUs for more than three months now. But to have Apple upgrade the MacBook Pro 15 to a CPU that came out just three months ago, rather than dragging it out for another six or nine months, is actually a huge improvement in responsiveness from the company.

It’s hard to believe, but it’s entirely possible that Apple may have finally woken up, which means PC laptop makers may finally see their old slumbering foe for another fight.

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