Trending March 2024 # Automated Speech Recognition Can Help Cx Vendors To Level Up Their Game # Suggested April 2024 # Top 4 Popular

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Automated speech recognition in call centers is delivering exceptional value

Regardless of its computer, smartphone or digital assistant devices, customers today have accepted the utilization of speech recognition when looking for basic, speedy and direct approaches to achieve an errand or access data. They expect no less when connecting with your contact center. Because of the demand for quality customer assistance, users continue utilizing voice and human-to-human communication to guarantee exact, customized caller experiences. Study in 2023 found that 91% of respondents think increasing investment in contact centre compliance software ought to be viewed as a need in the following years. Call centers are as yet catching billions of calls and interactions with users at different points in the call life cycle. The ascent in AI and machine learning takes call and speech monitoring to the next level. High performance automated speech recognition (ASR) can change speech-to-text as well as empower call centers to change themselves into big data analysis hubs, providing huge amounts of learning and insight. Automated speech recognition by machine has been a field of research for over 60 years. The sector has built up an expansive scope of business products where ASR as UI has become perpetually valuable and inescapable. Consumer-centric applications progressively require ASR to be powerful to the full range of real-world noise and other acoustic mutilating conditions. Notwithstanding, reliably recognizing spoken words in practical acoustic conditions is as yet a challenge. For example, Sharpen, a seller of a cloud-based contact center platform, offers an automated transcription service as an additional feature in its product package. Sharpen previously got familiar with Deepgram a couple of years back, in the wake of seeing it exhibit its automated speech recognition platform at a conference. The platform is based on deep learning models and can come pre-trained on Deepgram’s library of calls. Customers can upload pre-named speech files or label speech as they go, to additional training and make the platform as tailor-made. Customers can run the platform in the cloud or on-premises and can get to the speech recognition models through APIs. In compliance guidelines, ASR can be utilized to find explicit discussions and keywords for a scope of situations, for example, adherence to guidelines, quality management, event reconstruction and dispute resolution. The implications for failing to comply are immense – including high punishments, harmed reputation and legal action. Team leaders in call centers can use ASR to more readily comprehend the quality of their group’s calls . By being able to take an undeniable level strategic perspective on call data, they can provide suitable training, nurturing teams dependent on information and assessing scripted answers to all the more likely oversee quality control. Financial organizations are progressively utilizing AI systems too. ASR is utilized for autonomously transcribing and analysing financial calls for everything from furious customer complaints to unlawful behavior. Sharpen’s clients utilize the automated transcription service. Since it’s free to them, many use it since they can, in any case, the record will be beneficial to them in the future. Numerous likewise depend on the platform for targeted utilization, including distinguishing robocalls by guiding the platform to choose certain words or expressions normally utilized by robocallers and instructing sales staff. Deepgram currently bolsters around ten languages and has recently started to upheld a real-time transcription. Multi-language uphold, specifically, will help Sharpen scale out to different nations and populations, possibly empowering them to grow quickly.

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How To Level Up On Steam

Steam is a great platform for finding and playing all your favorite PC games. If you frequent yours or other’s Steam profiles, you might notice the “Level” section. Steam created this levelling system as a way to intertwine the platform and the games you play on it.

The process is pretty simple: You earn XP through various tasks, the main one being badge crafting, and once you earn enough XP you level up. There are, of course, strategies you can follow in order to level up quickly. Here are the basics on how to level up on Steam. 

Table of Contents

The Quickest Way to Earn XP: Badge Crafting

When you start out on Steam, all you need is 100 XP to get your first level. For each subsequent level until 10, 100 XP will level you up. From then on, you’ll need 200 XP per level, and when you reach level 20, 300 XP, and so on. 

To do this, you’ll first need a game which supports badge earning. You can find these on Steam search by using the filter with the Steam Trading Card modifier. Once you’ve bought and downloaded one, playing it will give you card drops. 

You need a certain amount of cards from a game in order to create the game’s level one badge. After you’ve played the game and reached the max amount of card drops, you’ll have to either buy the rest of the cards or trade with others for them. You can buy cards on the Marketplace.

A single card usually only costs a few cents, so it’s not very expensive to complete a badge. And if you received duplicates in your card drops, you can sell them to buy the ones you need on the Marketplace. 

There are also Booster Packs. These are given to you randomly, and include three cards from a certain badge’s set. To get these, you just need to make sure you use Steam at least once a week to stay eligible. 

Upgrading Your Badges

Each badge has the ability to level up on Steam multiple times, at a max of 5 times. So with just one game, it’s possible to get 500 XP. You can see how this can add up fast when crafting badges for multiple games. 

Each time you craft a badge, you get three random items for doing so. You can then sell these items in the marketplace, and use those funds to buy even more cards. Or, if you have an item that nobody seems to want to buy, you have the ability to transform it into gems. Gems can be accumulated and then used to buy Booster Packs. 

For more popular games, Booster Packs usually cost around 1,000 gems, so it might take a bit to collect enough gems for that. But if you have a lot of extra, unmarketable items, it may be worth it. 

Craft Steam Sale Badges

Besides amazing game prices, Steam sale times are exceptional for leveling up your account. This is because for all badges you craft during a Steam sale event, you are given the sale’s specific trading cards which can also be crafted into a badge. 

These Steam sale badges can be upgraded an unlimited amount, so it might be worth it to wait until the next sale comes along to start actually crafting your regular badges. Then, you can put them towards Steam sale trading cards as much as possible. 

Other Ways To Gain XP

There are a few other ways you can gain XP besides crafting badges, and these can be great things to do at first to get your level up on Steam. 

First of all, there is the Pillar of Community badge. This is a badge you can get by completing certain tasks on Steam, such as adding a friend, playing a game, or posting a screenshot. Once you do some tasks you’ll get the level 1 badge for 100 XP, and you can upgrade it to level 2 for another 100 XP. 

There are also Game Collector badges. This badge gives you XP whenever you buy a certain amount of games, hypothetically until you buy every game available on the Steam store. The more games you buy, though, the less XP is awarded each time, but it’s good for the first few games you get.

You can also get XP just by having a Steam account for a certain length of time. This is your Years of Service badge. For every year you have an account, you’ll earn 50 XP. 

Rewards For Leveling Up

What’s the incentive, then, for leveling up on Steam? Well, there’s actually some good benefits to every level you gain.

Every time you level up, you get five extra friend slots. So, with each level you’ll be able to add more friends to your account. At level 10, 20, 30, and 40, you get a +20% chance of receiving booster packs, making it even easier for you to move up the ranks. 

So if you’re feeling a little burnt out with all your Steam games, you can always take some time away from playing games and do some leveling up on your Steam account instead, and get some nice perks in the process. 

How To Level Up Fast In Genshin Impact

Genshin Impact’s been out for over a month now, with its first major update hurtling at us at warp speed and many still clamoring to get a piece of the innovative Gacha ARPG that’s already hooked millions. Like any other RPG, Genshin Impact puts a heavy emphasis on linear character building and stat accumulation, and it’s in every player’s interest to learn how to level up fast.

Below is a handy manual on the most valuable components of any heavy-duty level-grinding plan to get you soaring through the AR Ranks and reach Genshin Impact’s rich end-game content so you can be poised to dive straight into the 1.1 Update coming out November 13.

Related: How to Update Genshin Impact on PC, PS4, Android and iPhone

How to Level Up Fast in Genshin Impact

Rush-Unlock the Basics

Your first priority, as soon as you start playing, is to rush to open up the map and unlock all of the essential activities. As soon as anything comes out, whether it be Commissions at AR Rank 12, Domains at AR Rank 16, or Storyline/Archon/Sidequest it doesn’t matter — get it done asap. The XP gained will only propel you to the next one, and the next one, and — you get the point.

Related: Genshin Impact Update 1.1 New Characters, Weapons, Bosses and More!

Live in Accordance With Your Adventurer’s Handbook

Those looking to level up fast in Genshin Impact should be waking up, going to sleep, and eating all of their meals with the Adventurer’s Handbook by their side. Not only does it track your World Bosses, Domains, and Commissions, the Experience tab’s Chapters provide valuable rewards that include 100 Adventurer Rank XP on top.

The best way to capitalize on the Adventurer’s Handbook is to regularly consult it for things you can do while doing something else — killing multiple birds with one Superconduct is the name of the game when trying to level up fast in Genshin Impact. More on that later.

Related: Genshin Impact Paimon Voice Actor, Gender, Food, Age, and More

Ley Lines

Live and Die by the Dailies

Commissions, Domains, World Bosses, Expeditions — do them all. If you’re a F2P player, you will have to prioritize what you spend your resin on, while full-blown wallet-warriors can go HAM and max out Resin refreshes six times. However you decide to play, never leave a Daily on the table and get them done before the refresh every single day. This is pretty much non-negotiable.

Related: What are the new characters in Genshin Impact?

When Hit an XP Wall, Grind for Gear

Maybe you’re fresh out of storyline quests, dailies or Resin and you have some extra time on your hands until the next refresh. In that case, use whatever free time you have to grind for gear — look up an interactive map and search out some luxury chests or go after some of the free gear sources like Victoria in Monstadt Church who’ll give you a 4-star artifact just for the heck of it. You can also examine the sorts of materials required for gear or character ascensions and chase those down.

The point is: use your downtime to prepare for the higher AR ranks. The game starts off as nothing more than an almost literal walk through a very verdant park but ramps up the difficulty later on. Your goal is to level up fast, but if you’re planning to soar through AR ranks you better have the firepower to kill fast too.

Related: Genshin Impact Venti Build

Complete One-Time Dungeons ASAP

There is some confusion among newer Genshin Impact players as to what we’re referring to when we say Dungeons. Perhaps because of the way “Artifacts” actually refers to main-slot equipment in Genshin Impact, it’s easy to assume “Domains” is just the Genshin Impact version of any other RPG’s Dungeons.

This is not the case.

The distinction between the two is that Dungeons are instances that can only be completed once, while Domains are the Resin-chewing repeatable instances that you’ll be grinding as often as possible for gear soon enough. Dungeons are scattered across the map, often coming your way in-line with the story, and provide substantial rewards — making it well worth your time and effort to complete them if your goal is to, well, level up fast in Genshin Impact.

Related: Genshin Impact Diluc Build

Explore in an Organized Fashion

This sort of ties into the point about using the Adventurer’s Handbook; whenever you’re heading out towards any specific location in Teyvat, look at everything else you could possibly do there on the way ahead of time. 

This means chests. This means Anemoculus and Geoculus. This means paying close attention to other objectives there — including gear/character needs. Keeping all of the previous objectives in mind will turn you into a well-oiled leveling machine.

For a lot more Genshin Impact guides, walkthroughs, and other tips & tricks, be sure to check out our stuffed-to-the-gills Genshin Impact archives.

RELATED

Can Dao Help Fund Abortions And Keep Up The Roe V Wade Ruling?

The role of DAO in this abortion rights movement will help increase the global dominance of the crypto market

Abortion rights groups across the US are riled up about the Supreme Court’s decision to overturn Roe v Wade. And now, as un-fiddling, as cryptocurrencies are, the digital asset market has also entered the abortion rights conversation. In the crazy world of cryptocurrencies, fund-raising through cryptos is quite a common idea. Cryptocurrencies are also making strides in this abortion movement. Earlier, groups like decentralized autonomous organizations, or DAOs, have sent aid to Ukrainian troops during the Russia-Ukraine war. Quite similarly, since the draft opinion of the Supreme Court has been leaked that aims to overturn the Roe v Wade controversy, enterprise leaders and philanthropists are creating abortion-focused DAO. Creating DAO is one way that these entrepreneurs think would money opportunities for women in more than two dozen states where abortion services may soon be restricted or banned. Although crypto investors prefer to stay anonymous, the Roe v Wade issue has been one of the major societal topics where crypto supporters are not holding off. Previously, DAOs have helped society with several social, environmental, and political causes. Pro-abortion activists are witnessing DAO and the blockchain network as a way to help women fund abortions. However, blockchain operations also pose some serious privacy issues to women getting abortions. For starters, it crushes anonymity. Women who would be paying for abortion using these funds, along with the ones who are funding this project would be exposed. Nevertheless, non-profit and pro-abortion protestors are quite optimistic about the idea of raising money through DAOs. Even though pro-abortion games are nothing new, this initiative is quite special, considering the newfound role of cryptocurrencies in global issues. Its increased usage in such popular global issues is only supposed to enhance its global dominance.  

More Trending Stories 

Abortion rights groups across the US are riled up about the Supreme Court’s decision to overturn Roe v Wade. And now, as un-fiddling, as cryptocurrencies are, the digital asset market has also entered the abortion rights conversation. In the crazy world of cryptocurrencies, fund-raising through cryptos is quite a common idea. Cryptocurrencies are also making strides in this abortion movement. Earlier, groups like decentralized autonomous organizations, or DAOs, have sent aid to Ukrainian troops during the Russia-Ukraine war. Quite similarly, since the draft opinion of the Supreme Court has been leaked that aims to overturn the Roe v Wade controversy, enterprise leaders and philanthropists are creating abortion-focused DAO. Creating DAO is one way that these entrepreneurs think would money opportunities for women in more than two dozen states where abortion services may soon be restricted or banned. Although crypto investors prefer to stay anonymous, the Roe v Wade issue has been one of the major societal topics where crypto supporters are not holding off. Previously, DAOs have helped society with several social, environmental, and political causes. Pro-abortion activists are witnessing DAO and the blockchain network as a way to help women fund abortions. However, blockchain operations also pose some serious privacy issues to women getting abortions. For starters, it crushes anonymity. Women who would be paying for abortion using these funds, along with the ones who are funding this project would be exposed. Nevertheless, non-profit and pro-abortion protestors are quite optimistic about the idea of raising money through DAOs. Even though pro-abortion games are nothing new, this initiative is quite special, considering the newfound role of cryptocurrencies in global issues. Its increased usage in such popular global issues is only supposed to enhance its global dominance.

Windows Live Mail Help: 5 Common Problems And Their Solutions

Microsoft phasing out of the Windows Live Essentials suite since January 10, 2023, makes getting Windows Live Mail help particularly in need now. Microsoft had announced that Windows Live Mail would stop working by June 30, 2024 – this announcement led Windows Live Mail users into thinking that the service will be shut down. No worries, though; your Windows Live Mail will still function with a little tweak or two.

Ultimately, Microsoft intends to have everyone hooked to their new email infrastructure and encourages everyone to move to chúng tôi or the Windows Mail app. In the mean time, users seeking Windows Live Mail help can still use the mail client, provided they make some changes. A 2024 report from Forbes quotes Microsoft as saying, “If you use Windows Live Mail 2012 today, you need to switch to the Mail app on Windows or start using chúng tôi via a web browser before your chúng tôi account is upgraded.”

The obvious danger of using Windows Live Mail is that Microsoft no longer supports it directly – at least you can’t download the program from their website. In effect, they won’t be making any upgrades. This leaves the program to security vulnerabilities. In this post we’ll try to clear up key misconceptions and provide solutions to common problems you might have using your WLM.

No! Windows Mail is NOT phased out

You’ve probably had to deal with Microsoft’s email service ambiguity. Initially, Windows Live email service served emails through the Windows Live Mail client to its users. Now Microsoft is changing that. Having improved their email service, they want users collecting emails from Outlook (their email service), using either their Outlook Windows/smartphone app or Outlook in Microsoft Office.

If you mix this up and have assumed that Windows Mail is phasing out, you are not alone. Windows Mail setup is pretty ambiguous.

Although Windows Live Essentials has been put to rest, all parts of Windows Mail continues to function. However, Windows Live Mail will not be available for download anymore.

Windows Mail remains active, but if you use Windows Live Mail 2012 on your PC with any Microsoft email service like chúng tôi Live, or Hotmail, then you’ll need to change your email settings. If you use other email services other than Microsoft (like Comcast, Gmail, BT, Virgin, etc.) with your Windows Live Mail, you are safe – you won’t need any updating – in fact, this article is not for you.

You can use IMAP-named servers to keep your WLM working. Let me show you how.

How to set up IMAP for Windows Live Mail help for users

To set up an IMAP for your Windows Live Mail, follow these steps:

1. Start the “Add your email accounts” wizard by pressing “Ctrl + Shift + T” while viewing your list of messages.

2. Input your display name, email address, and password for outbound messages.

4. Choose “IMAP” to configure the incoming server from the drop-down menu.

6. Choose “Requires a secure connection (SSL).”

7. Choose “Clear text” from the drop-down menu to configure “Authenticate using.”

8. Enter your email address in full for the “Logon username.”

10. Choose both “Requires a secure connection (SSL)” and “Requires authentication.”

If you encounter any challenges setting up your IMAP, use the Microsoft guide provided on their website.

Using these eleven steps, you’ll have configured your WLM to IMAP. However, there have been error reports from IMAP users. If you experience such errors as Server Error 3219 and Windows Live Mail Error ID 0x8DE00005, then read on for your solution.

Server Error 3219 and Windows Live Mail Error ID 0x8DE00005

If you’re seeing these error codes, then you’ve been moved to the new and upgraded version of your chúng tôi account. When you sign into your Windows Live Mail online, at your window’s top-left corner, you’ll notice two Outlook Mail banners as shown below. What you see indicates whether you’ve been upgraded or not.

In some cases the upgraded account would have the following banner instead.

These errors indicate that you can no longer use the old technology, DeltaSync protocol, on your account anymore. Although Microsoft provides detailed instructions on how to set up IMAP on your account, there have been reports of error messages on such accounts. And the calendar does not synchronize.

How to set up POP3 on Windows Live Mail

You might be getting emails but be unable to reply to them or send out emails. Maybe you’re getting random error messages like 0x80072EFD, 0x80072EE7, 0x800488E7, 3219, 0x8DE00005, and the like. You may want to set up a POP3. To turn on POP3, simply log in to Outlook (i.e. the website) and follow these steps:

2. Choose Options

Once you’ve enabled POP3, head to your Windows Live Mail. There you’ll create a new account for your old email address. In  short, follow these steps as outlined here:

1. Go to “Add Account”

User feedback verifies that these settings have been great Windows Live Mail help. This has worked well for Windows 10 users running Windows Live Mail on chúng tôi addresses.

Common Windows Live Mail errors and what they mean

So you’ve decided to stick with your WLM for a while, at least, before deciding if you’ll upgrade to Outlook or switch email clients altogether. It might interest you to get some Windows Live Mail help about errors you might encounter.

Microsoft outlines these errors by their codes, types, and description. The types of errors include general errors, Winsock errors, Simple Mail Transfer Protocol (SMTP) errors, HTTPMail errord, Network News Transport Protocol (NNTP) errors, Remote access errors, and Internet Message Access Protocol (IMAP) errors. Details on these can be found on Microsoft’s support page.

Conclusion

Most error messages you might experience with Windows Live Mail are due to Microsoft’s recent move to upgrade users from DeltaSync protocol to Exchange ActiveSync (EAS) synchronization protocol. These protocols are meant to synchronize emails originating from your Microsoft account (e.g. Hotmail, Outlook, Windows Live, MSN or other Microsoft email account). These upgrades might be responsible for your Windows Live Mail error messages. Using the instructions on how to set up POP3 or IMAP, you can restore your Windows Live Mail to normal use.

Nicholas Godwin

Nicholas Godwin is a technology researcher who helps businesses tell profitable brand stories that their audiences love. He’s worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. You may follow his work on Twitter or simply say hello. His website is Tech Write Researcher.

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How To Up Your Facebook Marketing Game Using Facebook Groups

Facebook’s organic reach has declined.

By a lot.

The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically.

Facebook is still one of the top social media networks for brands to be on, though.

Regardless of what kind of brand, size, or service offerings, Facebook has become the Google of social networks and isn’t going anywhere anytime soon.

With Marketplace, Groups, Messenger, Pay, Instagram ownership, and so much more, the social media giant is a one-stop social media shop for a user to do almost anything on a single network.

This forces all brands to have a presence, a very established one, on the social network and remain active updating business information, sharing new content, and communicating with their fans.

By now though, most of us have come to realize in order to succeed on Facebook one must pay-to-play, especially with organic reach percentages so low.

But there is another workaround if you aren’t ready to fork out the big bucks for that extra post reach.

Cue drumroll….

Facebook Groups.

Brands can and should be using Facebook groups as a way to ensure their most important content is actually seen by their target demographic and as another way to communicate with potential and existing customers.

Let’s explore the many different ways brands can utilize Facebook groups for marketing.

Introduce New Products & Services in Your Branded Facebook Group

A branded Facebook group is simply a group that is created by a brand/company, has employees as the admins, and usually consists of core fans and newbies as group members.

It’s also the perfect place to gather your top customers and potential new ones, ultimately creating an intimate community around the brand.

You can do all of these tasks inside of your branded Facebook group by simply posting updates or by having a watch party of an upcoming product launch.

This gives the Facebook group users the first look at your newest product line.

This will give you plenty of feedback on what to expect when you share it with the public in a future marketing campaign.

Make sure to spread out a mix of your post types inside your group, just like you do on your Facebook Page.

For example, a good content mix for a branded Facebook group looks like this:

Monday: Weekly inspiration post.

Tuesday: Memes/fan engagement post.

Wednesday: News/company updates.

Thursday: Memes/fan engagement post + News follow up post.

Friday: Poll/fan engagement post.

Branded Facebook groups are a great place to collect feedback and perform audience research on a core group of fans.

Dive deep into audience research by hosting a social learning group.

This is similar to regular groups but allows admins more features like how posts are displayed and the way users engage with them – ultimately giving you more data.

As you collect information about your new products, content, or services, pay extra attention to who is leaving the feedback.

Are they your target demographic?

Are they existing customers from your database or new to your brand?

Check their Facebook profiles to – at the very least – identify their gender, age, and location.

When in doubt, simply ask the group members what kind of content, products, or services they want to see next from you.

And be on the lookout, because members of Facebook groups are not afraid to speak up.

Provide Customer Service Through Facebook Groups

Brands should always utilize groups to share new products and updates, but one of the biggest benefits for brands to use Facebook groups is to provide another layer of customer service.

We recently did a social ad campaign to help grow a Facebook group for an appliance parts company.

I think we can all agree appliance parts aren’t the most captivating thing on the internet these days, especially for a whole Facebook group.

Yet, the group became one of their top revenue sources from social media simply because it became a resource for customers and potential customers to ask the brand questions and communicate shared experiences of broken appliances with other customers.

This resulted in new purchases made because solutions were provided inside of this group, both by employees and fellow customers.

The parts company dedicated a whole new department of content just for inside of this group.

Providing how-to videos, installation tips, and guides so any member of the group received dedicated customer support and educational content.

Sure, a customer can always call that 1-800 number or fill out a contact form, but there is a different human component of going to a brand’s Facebook group and posting a question.

It’s a more neutral place to share experiences and get solutions from the real people behind a brand, the ones who are admins of the group, and fellow customers who have already worked with the brand.

With a branded Facebook group, a customer can come to your new group and share their questions and get real answers from real people.

This is a huge win as it gives you the opportunity to address the questions and have the responses seen by other members of the group, potentially addressing other people’s questions and providing even more solutions.

Which brings me to the next benefit of marketing with Facebook groups: user-generated content.

Collect User-Generated Content From Facebook Groups

Facebook groups are notorious for collecting reviews and testimonials, without looking like a 1-star rating on Google.

And after frequent activity in the group (regular posting from admins and conversations from both the admins and users), you’ll find group members doing this on their own.

This is the kind of real-life content that does so well when shared by a brand on other social networks like Instagram, blog posts, and email campaigns.

The second opportunity brands have is to find new brand ambassadors inside of Facebook groups.

The extra-bonus step here is to contact the person through messenger and offer them a 10% discount or free product as a way of saying thanks for spreading the word about your brand.

Join the Conversation & Monitor Brand Sentiment as a Business Owner

Now thinking outside of your branded Facebook group, you can join other Facebook groups as your Facebook Page or as a user.

When it comes to marketing on Facebook Groups though, you may want to consider joining as a user first.

According to Bambu, people are 16 times more likely to read a social post from a friend versus a brand.

This gives you the opportunity to speak up as an individual if anyone talks about your business or brand in one of these local groups from an employee or business owner perspective.

Be aware though, not everything people share in groups is positive, and to help keep track of your brand sentiment as a business you need to be aware of all conversations related to your brand.

“Karen, we’re so sorry to hear you experienced that. Please call our 1-800 so we can make it right.

– Mike, Home Depot Oregon”

Instead, provide more comfort with a human response from your own profile:

“Oh no! That is not at all what we are trying to represent at X Depot, Karen. I’m so sorry you had that experience. I’ve been the Store Manager there for the past 9 months and want to make things right with you. I’ve sent you a DM and we’ll figure out a better solution for you.

– Mike Reed”

Become the Talk of the Town (Or Industry) While Monitoring the Talk

When I moved to Oregon from California I quickly joined as many local Facebook groups as I could so I could get a feel for the new area and start collecting recommendations.

As we’ve remodeled our home, every contractor we’ve worked with we’ve found as a recommendation in a local Facebook group – not once heading to Google.

Facebook groups have such a huge impact on local businesses and have become a hub for local business recommendations from real customers.

Even if your brand isn’t limited to local-only services, you should join several local Facebook groups with your Facebook profile and sign up for notifications for the groups so you’re aware each time a new post is shared.

Especially the ones who need recommendations.

Non-local businesses can do this on a similar scale, joining groups related to their industry or product.

For example, that appliance parts client not only created their own branded Facebook group to offer a more casual form of customer service but it also joined several DIY home improvement groups.

Which in the end, isn’t it the goal of any marketing strategy to provide a solution to a customer’s problem utilizing your service or product?

Facebook groups work best when you utilize them as a place for two-way communication, both asking and listening to the group members.

Ready to go create your branded Facebook group?

Here’s how from Facebook.

Facebook Group Marketing: Key Takeaways

Ask for feedback on new services and products in your branded groups.

Create a Facebook Group as another way to provide customer service, having a dedicated member of your team as the admin.

Discover new brand ambassadors and influencers inside of Facebook groups.

Join other Facebook groups to keep track of brand sentiment.

More Resources:

Image Credits

All screenshots taken by the author, November 2023

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