Trending November 2023 # Brand Pitch Guide For Creators: Deck And Email Templates # Suggested December 2023 # Top 20 Popular

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You don’t need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck.

If you’re an influencer, there are a lot of different ways you can use your influence. Convincing people that Crocs are cool again, for instance. One of the more appealing ways to wield your power, IMO? Making some dang money through brand partnerships by leveraging a really great brand pitch deck.

Let’s back up, though. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships?” or “Can I please have one?”

Sure you can! All you have to do… is ask.

Because an engaged audience and a great grid are only going to get you so far. The real key to landing the collab of your dreams is to perfect the art of the brand pitch.

While influencers with larger profiles are often approached by companies looking to partner up, partnerships happen the other way ‘round, too, with influencers reaching out to brands to pitch their services.

The good news is, you don’t need to have a six-digit following in order to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) typically have extremely high engagement, which is often what brands are looking for.

And lucky for you, we’ve got a short playbook that will help you learn how to pitch brands as an influencer and a template to help you secure a sweet, sweet influencer marketing partnership of your own.

We’ll teach you how to pitch a brand collaboration so you can make some cold hard cash (or, at very least, earn yourself a pair of free Crocs).

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

What is a brand pitch deck or email?

A brand pitch is a presentation or email intended to convince a brand to work with you.

More specifically: it means that you (an influencer) are reaching out to a company to ask if they would be interested in partnering on a social media campaign in exchange for either money or product.

Whether you’re making your ask in a well-written email or in a beautifully designed pitch presentation (more on both of those later!), you should clearly explain what you can offer and why you’re the right influencer for the job.

Think of brands as potential investors. They want to see a return on their investment in you, so present them with a business plan (aka your pitch) that shows how you can help them achieve their goals. It’s not exactly a job interview, but it’s not not one either, you know?

Too often, pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Your pitch should include:

A brief intro to who you are

Analytics and stats from your account

Details on any other experience you’ve had with brand partnerships in the past

Importantly, it should be short and sweet. Keep it simple and direct — save the flowery language for slam poetry night.

One more key thing: try to find the company’s most appropriate person to address your pitch to. Reaching the marketing specialist or the head of partnerships is going to be more helpful than throwing it into the vague “to whom it may concern” pile.

How to pitch brands as a micro influencer (or any type of creator)

It doesn’t really matter what you’re doing on social: the way you reach out to brands (as a micro influencer or a macro one) for partnership opportunities will follow pretty much the same structure. Whether you’re a vegan-junk-food influencer or a “funny dog groomer,” here’s how your brand ambassador pitch should break down.

1. Start with a strong subject line

A recent Adobe survey found that 75% of all emails never get read. (A separate study is required to find out what percentage of those unread emails are forwards from your aunt.)

The point: Getting someone’s attention and convincing them to actually open and read your email is an accomplishment in and of itself. Your subject line is your first impression and your chance to pique the reader’s interest. Don’t rush it!

Your subject line should:

Be clear and concise

State the benefit to the brand

Be personalized (no copying and pasting!)

Create a sense of urgency

Basically, every single word of this pitch needs to be thoughtfully composed — from subject line to sign-off. Take your time and get it right.

2. Show off your social profile

Introduce yourself (keep it brief!) and direct their attention to your profile so they can see what you do firsthand.

You’re reaching out to this brand because you think your social presence will do them some good — so make sure you’re sharing a link to your account right off the bat.

It’s the quickest way to introduce yourself and showcase your personal brand. After all, if you’re positioning yourself as a social influencer, your account should align with everything else that you’re saying in your pitch.

3. Share stats that prove you’re the real deal

There are plenty of horror stories out there of brands that have been burned by influencers with fake followers. If you can’t show that you’re credible, nobody will want to work with you. So present your own proof of legitimacy before they can blink twice.

To show you’re a real influencer with real, active followers, it’s a good idea to include these stats in your media kit:

Monthly views: Sharing average monthly views shows that you have consistent interest from your followers. Can you also show year-over-year growth? All the better.

Follower growth: If you can show strong, consistent follower growth within the last year, you’ll be able to offer a data-based prediction of the potential future reach of your content. Brands look for steady growth—you’ll raise eyebrows if there’s a huge follower spike for no reason or if your engagement/follower ratio is off.

Conversion rates: Brands love to see metrics like conversion rates: it shows that you can inspire action. If you use the URL feature on your Instagram Stories or operate an Instagram Shop, be sure to include conversion rates.

4. Touch on ‘the three Rs’ of influence

Just sending a note that says, “soooo a partnership? how ‘bout it?” is not going to cut the mustard in the hyper-competitive influencer economy. You need to sell yourself as the perfect collaborator by touching on the three Rs: relevance, reach, and resonance.

Following this structure is a great way to make sure that you include all the important biz details that a brand is looking for.

Relevance: You’re sharing content that is relevant to the brand you’re pitching, and your audience demographics match their target market. Sure, you’re going to build brand awareness using your thousands of followers — but are those followers going to be interested in the specific brand you’re pitching? This is also a chance to highlight what you love or admire about a brand or product and outline how your values align with theirs.

Reach: If you already haven’t made it crystal clear when you shared your analytics, outline just how many people you estimate you could reach. Base this number in reality — over-promising and under-delivering is not the way to make friends in this business.

5. Share examples of any past partnerships

Prove that you can deliver on the goods — and that you have with past partners.

It’s just like applying for a job: you fill your resume with relevant gigs to show you know what you’re doing. (E.g., if you’re applying for that big cryptozoology gig, you’d better mention your internship at Bigfoot Camp!)

Plus, sharing previous brand partnerships shows you’re experienced and proves that other brands have trusted you in the past.

If you’ve never worked with a brand before, is there any other relevant experience you might be able to share? Maybe you helped a friend promote their music festival with a post or endorsed a glow-in-the-dark toothbrush in a post that went gangbusters. Brag about it!

Format your partnership mentions like this:

Name the brand or product (or just the industry if you don’t have permission)

Give a one-liner on how you worked with them

Share success metrics, revenue accrued, or other outcomes

6. Outline specifics on how you want to work together

You don’t want to pitch a full-on campaign at this point, but a brand pitch should include at least a sentence or two outlining how you’d like to work together.

Show them that there’s a reason you’re reaching out and that you’ve done your homework.

For example, if you know this cat food brand does an annual St. Patrick’s Day campaign, and you can reach one of their target demographics (cats that look good in green), then say that. You should frame your idea in a way that clearly states the benefit to the brand.

This is a nice place to drop in a genuine compliment about why you want to work together. (Besides that sweet, sweet cash, of course.)

7. Sign off with next steps

Here it comes! The grand finale of your email, where you wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do next?

Whether you’re cold-emailing or you’ve been introduced through someone else, you should aim to set up a call or in-person meet-up. Be specific (but brief) about what you’d like to accomplish in that meeting.

Some influencers like to include compensation and rates right in the pitch email, but it’s OK to save the pricing discussion for when you know more about the brand’s goals and needs.

That’s it! Email over! You’ve done all you can to show that you’re a business-minded, results-driven influencer and increased your odds of getting a response.

Resist the temptation to attach an animated gif or pick a “fun font.” Just give it a thorough proofread (maybe even ask a friend to give it a once-over for good measure), cross your fingers, and hit that send button.

Brand pitch email template

Finding the right words can be stressful — even for professional content creators. That’s why we made this template to get you started. It’s like Mad Libs but, you know, business.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Dear [insert name of PR or social media manager contact],

My name is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

In the past [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My average engagement rate is [insert %].

I’m reaching out because I’m planning content for [insert time period]. In particular, [describe content in more detail].

Would [insert brand] be interested in partnering with me to create this content? My audience is highly interested in [describe specific products or something about the brand that your followers connect to] and would love to learn how [brand] can improve their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As well, your values of [specify] align with my own. I’ve admired [brand] and [insert genuine compliment].

I’ve worked with [insert industry] brands in the past on similar kinds of content. Here are some examples with accompanying results:

[Brand 1]

[Insert links to campaign content]

[Insert positive results]

[Brand 2, if available]

[Insert links to campaign content]

[Insert positive results]

If you’re open to working together, I’d love to set up a time to talk further over the phone [or in person, if you’re located in the same location].

Until then, thank you for your time, and have a great day!

[influencer name]

Brand pitch deck template

Sometimes, words just don’t cut it. A brand partnership pitch deck — a multi-page, beautifully designed PDF that covers all of the same points that we discussed above — is a visual way to package your case.

When should you use a brand pitch deck? If you’re reaching someone who might not be the final decision maker, a deck can be a tool for your contact to use in their pitch for your pitch. (Pitches on pitches on pitches!)

Your pitch deck’s branding can also make you look more professional or business-like, so if you’re reaching out to a big fancy organization or luxury brand, a pitch deck might be the way to go.

Some key things to keep in mind when you’re designing your brand pitch deck:

Keep it short. A brand pitch deck should be no longer than 10-15 pages. The reader should be able to get the gist of your pitch without getting bogged down in time-consuming details. (Docusend reports that readers spend an average of just 2 minutes and 45 seconds reading a pitch deck!)

Keep it snappy. Text should be short and to the point — choose bullet points over paragraphs, infographics and chunky numbers over detailed graphs or charts.

Keep it on-brand. Align the graphic design with your visual identity. If your Instagram account is all about a dreamy pastel lifestyle, your deck should be designed with the same palette and vibe.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

If you’d rather start from scratch, here’s a suggested outline to guide you:

A captivating image and title like [Your Name] x [Brand Name]

Page 2: About You

Bullet-point intro to you and your accounts, with your most impressive stats included. A screenshot of your social profile here might be a nice touch!

Page 3-4: Analytics

Share your most impressive numbers: follower count and growth rate, engagement rate, monthly visits, conversion rate, etc.

Page 5: About Your Audience

Bullet-point intro to your audience: share relevant demographic details.

Page 6: Why This Partnership?

A bullet-point explanation of how and why you think this would be a valuable collaboration.

Page 7-8: Past Collaborations

A quick summary of 2-3 similar partnerships you’ve done in the past, ideally with some photos or screenshots. Be as specific as you can about the KPIs and metrics!

Page 9: Rates and/or Next Steps

Any details about how to move forward with next steps, including rates if you want to share at this stage.

It’s scary to put yourself out there, but we believe in you! And if you want to level up your social game while you wait to hear back from your future brand partners, we’ve got plenty of resources and blog posts to help. Check out our guide to editing Instagram photos like a pro, freshen up your content plan, or explore how a scheduling tool can help you post at the best time and optimize your reach.

Influencer marketing is easier with Hootsuite. Schedule posts, engage with your fans, and measure the success of your efforts. Try it free today. 

Get Started

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7 Tips For Protecting Your Brand Against Cyberattacks

Follow these tips to guard your business and your image from cyberattacks.

There is a lot of extraordinary exhortation you can discover online about shielding your business from cyberattacks. Be that as it may, securing your image requires an increasingly many-sided technique. It doesn’t allude carefully to securing your information and clients – it likewise alludes to ensuring your picture and notoriety.

Start with a basic security plan

The most ideal approach to manage cyberattacks is to forestall them. Avoidance can come in two structures: aloof defense and dynamic defense. An essential security plan is a uninvolved defense; here’s the manner by which to ensure it’s solid.

1. Use HTTPS protocol

Utilizing HTTPS convention is a standard for any site that stores clients’ close to home data, for example, their email addresses, road locations and Visa numbers. This convention keeps outsiders from getting to or altering data traded between the site and the client.

The HTTPS convention is empowered by introducing a SSL endorsement, which is regularly bought nearby the site area. While there are organizations that still use HTTP convention, HTTPS is supported via web crawlers and clients, who can check the legitimacy of the site’s SSL endorsement by taking a gander at the latch symbol in the location bar.

Long story short – on the off chance that you need to ensure your business and brand, ensure you go HTTPS.

2. Carefully consider how and where you store data

On-premises: Storing data on a physical server owned by the business

Colocation: Storing data on physical servers in special centers, sharing location with other businesses

Public Cloud: Storing data online in the cloud used by many businesses

Private Cloud: Storing data in dedicated clouds for a specific business customized by additional layers of protection

None of these techniques is totally resistant to cyberattacks. Because of their adaptability and reasonableness, open mists are progressively well known among little and medium size organizations. Albeit open mists offer incredible assurance against cyberattacks, in the event that they occur, they imperil different organizations and can influence a great many clients.

Contingent upon the affectability of information you store, you can settle on one of these arrangements, yet remember it is constantly a smart thought to compartmentalize your information and utilize extra security.

3. Update your software

A mindful brand treats each part of its work process with extraordinary thought. This alludes even to those little irritating errands, for example, refreshing programming that is utilized all the time. Programming refreshes are a significant line of defense against cyberattacks as they contain fixes for both center highlights and vulnerabilities to the most recent hacking strategies.

Need a model? When the infamous Equifax information rupture occurred, in excess of 140 million individuals had their addresses, credit reports and government disability numbers uncovered. Equifax had a fix for a weakness in its web application accessible through updates two months before this cyberattack occurred!

Also read: What Is The Best Time ⌛ and Day 📅 To Post On Instagram? It Is Definitely NOT ❌ Sunday (A Complete Guide)

4. Educate your employees and control their access to your network

Representatives’ flippant conduct, absence of instruction or abuse of certifications is behind an alarmingly huge number of cyberattacks. In this manner, securing your image likewise implies showing your representatives how to spot digital dangers, how to twofold check content they are getting to and how to utilize the organization’s assets mindfully.

In addition, in some cases you likewise need to shield your image from your workers. Farthest point their entrance to the highlights and system compartments that are applicable to their employments.

5. Have a crisis plan

Around 66% of organizations don’t have a calamity recuperation plan if there should arise an occurrence of a cyberattack. On the off chance that you need to fabricate and keep up a picture of a trustworthy brand, it is significant that you have a crisis plan. This incorporates:

Clearly defining potential security breach(es)

Having a designated incident response team

Creating a clear crisis protocol with a detailed chain of action

Regularly updating the plan and testing protocols

With an emergency plan, regardless of whether the most noticeably awful occurs, you will have the option to rapidly address, limit or dispense with the security danger. All the more significantly, you will keep up the notoriety of a brand that is sorted out and fit for managing troublesome circumstances.

Proactively prevent cyberattacks

Also read: Top 10 IT Skills in Demand for 2023

6. Monitor suspicious website visitors

To start with, center around things that occur on your site. One of the best approaches to see who’s hiding and what their expectations are is to utilize site arrangement instruments in connection with different apparatuses, for example, area name checking arrangements. These API devices enable you to break down your site guests and discover markers of bargained security. For instance, this could be an area that continues attempting to get to your site’s control board.

When you are cautioned, these instruments can explore this present area’s certifications, reason, and vindictive exercises. In view of the outcomes, you can boycott such areas from visiting your site. These API apparatuses can likewise be utilized to screen and deal with your representatives’ correspondence. You can channel web content they can get to or get, shielding them from cyberattacks.

7. Monitor potential impersonators

Phishing is most likely the trickiest type of cyberattack. It doesn’t depend on malware, however rather basically centers around fooling clients into energetically sharing secret data. Most phishing assaults come as messages containing connections to pages that reliably impersonate sites of tenable, legitimate establishments, for example, banks, medical clinics, insurance agencies, and so forth.

The dubious part is that the assault doesn’t investigate your vulnerabilities, yet it can viably demolish your image since it is utilizing your name and logo to take from your clients. Believed brands like Amazon or PayPal are frequently imitated in phishing assaults. In the event that these assaults become excessively normal and related with your image, you have an issue.

Also read: Best 10 Semrush Alternative for 2023 (Free & Paid)

Conclusion

Shielding your image from cyberattacks ought not be restricted to the fight behind the dividers. It is critical to watch what’s going on around you and distinguish dangers on schedule. This enables you to be one stage in front of programmers and be in full control of your image. Dynamic defense requires progressed digital insight apparatuses, so ensure you pick them astutely.

Youtube Launches 4 New Features For Video Creators

YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel.

Each of the new features were previewed in the latest edition of the company’s ‘Creator Insider’ videos.

Some are available now, while others are rolling out over the next few weeks.

Here’s more about the new features for video creators.

Know When Your Audience is Online

One of the new features YouTube is rolling out was initially launched last month in a limited preview.

Now it’s being rolled out to 100% of channels.

For the first time ever, YouTube is giving creators access to data which lets them know when their audience is online.

This data will pinpoint which hours during the week a channel’s audience is most active.

Here is an example of what the data will look like for creators when viewed in YouTube Studio:

YouTube recommends using this data to determine the best times to broadcast live streams.

Channels may also choose to schedule the publishing of videos when most of their audience is online.

However, YouTube says there’s no conclusive evidence indicating that’s a good tactic.

See: YouTube to Show Creators What Time of Day Their Audience is Online

Review Inappropriate Comments

Creators will see a message in YouTube Studio when the setting has been enabled for their channel.

The setting is available to all channels already, and it can be turned on or off at any time.

Over the past two years since the feature launched there have been teams focused on expanding it to cover 13 languages, as well as improve its accuracy.

Scheduling Community Posts

The ability to schedule community posts is now available on the desktop web main app.

This feature allows creators to draft community posts ahead of time and specify a future publishing date.

YouTube stresses that it’s listening to creator feedback, as this was a heavily requested feature.

Video Chapters

In a few weeks, all creators will be getting access to the new video chapters feature.

This allows creators to break down their videos into different chapters that the viewer can jump through.

In order to utilize this feature, all you have to do is add timestamps to the video description and ensure the first one starts at “0:00”.

Also, the video must have at least 3 chapters, with each chapter being 10 seconds or longer.

Here’s an example from YouTube’s own video:

If creators want to opt out of this feature, but still offer timestamps in their video descriptions, use anything but “0:00” as the first timestamp.

For more information about any of these features, see the video below:

Related: YouTube for Beginners: How to Set up Your Channel

50+ Obs Overlays (Free & Paid Templates For Your Livestreams)

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Wrapping things up

So, there you have it. 58 OBS overlay templates you can use to spruce up your livestreams.

Some of the templates are from online overlay makers so you don’t need to download any software to customize them, whilst others require some design software to edit.

Hopefully, you found a template or stream pack that has what you were looking for.

How To Reset Steam Deck

Steam Deck is a gaming device launched by Valve Corporation. It is one of the most intuitive ways to spread and access Steam’s games. The device has gotten positive responses from gamers and has succeeded in achieving its goal to compete with Nintendo Switch. However, all the devices do face glitches, and crashing issues, and Steam Deck is not so different. Therefore, in this article, we are going to find out some methods to reset Steam Deck.

Multiple ways to reset Steam Deck

If you want to reset Steam Deck, look no further than the methods mentioned below.

Force Restart Steam Deck

Reset the Steam Deck using the Recovery feature

Reset Steam Deck to factory settings

Let’s get started.

1] Force Restart Steam Deck

As steam deck is a gaming device, there can be a lot of glitches or technical issues stopping you from smooth gameplay. In such scenarios, a simple restart will clear all the configurations, leaving you a blank slate to work on.

2] Reset the Steam Deck using the Recovery feature

If force restarting the Steam deck did not help in solving the issue concerning the device, it continues to crash or freeze, then we are going to perform a system recovery method. Doing so reset all the configurations, without compromising personal content and games. Follow the steps given below to do the same.

Download the SteamOS Recovery Image onto the PC from chúng tôi then plug in the USB driver.

Now, download Rufus and open it on your Windows computer, and follow the on-screen instructions to write the SteaMOS recovery file to the USB drive.

Connect the USB hub to the Steam deck.

Now, plug in the recovery drive, properly close the Steam deck, press the Volume Down button, and hold the Power button.

Re-image Steam Deck to perform a full factory reset

Clear Local User data to remove downloaded games as well as personal content.

The Reinstall Steam OS option will reinstall the operating system while preserving the games and personal content.

Recovery tools will allow you to change the Steam Deck boot partition.

Once selected, follow the on-screen steps to reset Steam Deck. If you do not want to delete all your files, the third option, Reinstall Steam OS, is the way to go.

You can now easily open the Steam Deck, log in to your Steam account, and download the games.

3] Reset Steam Deck to factory settings

SteamOS interface is another method through which we can reset Steam Deck. Without going for hard processes such as enabling Developer options or using the Desktop version. We don’t need any external drive this time, since, we will be using the built-in option of Factory Reset from the Settings of the device. Do keep in mind though, this method will remove all your personal files and you will have to download all your games from scratch. If you are fine with it, follow the steps given below to do the same.

Switch on the Steam deck and log in to the account.

In the Advanced section, select the highlighted Factory Reset button.

Again press the Factory Reset button to confirm the process.

Wait for some time and let the process finish. This will remove all the configuration, games, corrupted files, etc. Once done, enjoy the gaming session.

How do I restart Steam Deck stuck on the logo?

Steam deck getting stuck on the loading screen is one of the most normal things that its users face. However, fixing this issue is pretty as it only requires you to force restart the device. To do so, press the Power button for at least 12 seconds.

Also Read: How to install Windows 11 on Steam Deck

Is Steam Deck worth it?

Well, it actually depends on the gamer’s need. If someone wants to have their Steam games accessible everywhere at any time, then Steam Deck is worth every single penny, however, for normal gamers, it’s just Switch games on smaller devices.

Read: Steam Deck vs Nintendo Switch: Which is the better?

Advantages And Disadvantages Of Email Marketing

Many of us have felt frustrated (and even enraged) as a result of getting too many emails from unwelcome sources. These emails might be spammy, useless, or uninteresting, or there could simply be too many in our mailbox. In any event, many business owners have questioned the efficiency of email marketing due to their displeasure with this type of digital marketing. Is email marketing no longer relevant due to a common dislike of unwanted messages? Most organizations, especially online firms, use email marketing to communicate with their customers about announcements, special offers, and other brand-related information. Other marketing tactics are more difficult to manage than email marketing campaigns.

Is Email Marketing Still Effective?

“Yes,” is the quick answer, and “yes, but it depends,” is the lengthy response. The simple answer is “yes,” and the long answer is “yes, but it depends”Yes,” is the short answer, and “yes, but it depends,” is the long answer. If you’re wondering if email marketing is still relevant and has promise as a form of interacting with your audience, the short answer is “yes, but it depends.” Email marketing can be effective or useless for a variety of reasons.

Although many people assume that social media is displacing email marketing, there are still several data that show email marketing to be a successful way to reach out to new consumers and customers.

Email Marketing’s Advantages

Email marketing is the quickest form of communication. Email marketing is one of the quickest kinds of communication since all you have to do is upload the material and hit the send button, and you’re done. In a matter of seconds, your message reaches your intended audience. It is regarded as very successful since it instantly sends out time-sensitive information to the receiver, such as a running promotion or a particularly personalized offer.

It’s simple to plan and organize − Email marketing campaigns provide brands flexibility over the kind of emails they send and when they deliver them.

You may send your emails over a period of time, such as twice a week, making it simpler for customers to remember your brand as you prepare for a product launch, a planned sale, or other time-sensitive events.

Encourages the use of content marketing − The practice of creating material around a brand’s products and services for audiences to read and enjoy is referred to as content marketing. It’s an excellent technique to engage with customers while also encouraging loyalty and keeping in touch. When a consumer subscribes to your email, the company may use it to convey their story, present new items, or alert them to future events by sharing material with them directly.

It aids the brand in gaining a better understanding of its target population and their expectations from potential customers. It may also aid in the refinement and restructuring of your brand identity for maximum impact.

Highly scalable and adaptable − You have flexibility in terms of the type of email you want to send to your potential customer base, as you can choose whether to send plain text or formatted text, whether you want to include a lot of graphics and photos, or if you want to include attachments with the email. You may also change the email list by creating separate groups since certain emails may be relevant to only a subset of your market, while others may have a larger market.

Permission-based marketing − Those who have voluntarily opted to receive email messages from you will be on your marketing list. Customers genuinely interested in your products and/or services are more inclined to interact with you.

Less invasive − Unlike phone marketing, recipients may read your message whenever it is convenient for them. Customers may also change their choices if they wish to get other messages from you or unsubscribe if they don’t want to receive your email communications anymore.

Environmentally friendly − Because no paper is used, email marketing is better for the environment than direct mail marketing.

Time-saving − Automation lets you send emails to consumers depending on an action they took on your website, for as sending a welcome email when a user registers up for your website or sending an email giving a discount incentive when a user abandons an online shopping basket. Once you’ve created a template, you may use it for a variety of email campaigns.

Real-time marketing − You may communicate with consumers in real-time via email marketing. You may target the appropriate audience, at the right time, in the right place, with the right offer, by using automatic triggers like website activity, recent purchase, or shopping cart abandonment.

Deliverability Delays − Deliverability of the message is crucial in the world of email marketing, and undelivered emails are sometimes inevitable. As time passes, some of the customers’ emails may change, become inactive, or have full inboxes. It’s also likely that they’ll add your address to a spam list, which will be blocked out by email software or service providers later. To minimize deliverability concerns, avoid spamming your clients and keep your mailing list updated on a regular basis.

Spamming on a regular basis − Spamming is a big concern with email marketing since businesses occasionally send unsolicited emails, and the receivers may not like the content, especially if your email list isn’t screened. You should also ensure that your emails are private and adhere to data protection regulations so that your emails are genuine for customers to read and believe. Also, try not to send too many emails at once since this may irritate the recipient.

Putting Together a Mailing List − Preparing a mailing list for a startup might be tough since you need to gain subscribers. However, as more people join up for your website, your mailing list grows. Make an effort to communicate with them on a regular basis to create and retain your email list. Encourage people to join up for prizes or promotional offers by including sign-up forms on your website or blog. It may take time to establish a focused email list, but as your list grows, you will see significant benefits.

Issues with file size − files must be small enough to download rapidly. Emails with a lot of graphics may take a long time to load, which will frustrate your viewers and make them lose interest.

Threat to Your Website − You may break the guidelines of not spamming your email marketing list and receivers by sending them a large number of emails all at once. Readers tend to block your mail in their inbox as a result of spamming, and they may also report your website by sending an alert to the web host or mailing service business. Your website may be temporarily stopped or permanently shut down if they rule against you.

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