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Content Marketing Learning Path Learn how to create and implement an integrated content marketing strategy to fuel your marketing activities How will this Learning Path help me and my business?This structured e-learning activity will help you or your team learn how a strategic approach to content marketing can help elevate your business performance on a multitude of levels – from visibility to brand loyalty and conversions. You’ll learn how to create your own content marketing plan, tailor it to your current activity and identify areas of potential.
As you work through each topic in the course, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to review the current contribution of content marketing to their organization and then create and implement a planned approach to increase the effectiveness of their content marketing and apply practical content marketing techniques.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Explain the benefits of content marketing and structure a content marketing plan
Evaluate your process for managing content marketing in relation to your competitors
Complete a comprehensive audit of website assets and compare content effectiveness and group related pages
Review and select from different content types and format to meet your communications objectives and optimize the performance of on-site content
Understand the difference and intersection between earned and owned media and effectively implement influencer relationship management (IRM)
Describe communications goals of different types of landing pages while reviewing and optimizing landing page effectiveness using analytics
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Content marketing opportunities
Define a planned approach to content marketing
Benchmarking your content marketing
Complete a content audit
Understanding consumer keyword behaviour
Make the case for investment in content marketing
Topic 2 – Content marketing Strategy
Define content marketing strategy
Ideation for content marketing
Define content strategy to earn links
Create a content editorial calendar
Influencer marketing
Define marketing communication budget
Topic 3 – Improve content marketing activities
Practical blogging techniques
Define landing pages
Define data capture and profiling
Building cornerstone content
Compete using ‘Skyscraper Technique’
Online copywriting essentials
Evaluate content marketing ROI
Roles who will find this Learning Path useful
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Marketing executives or specialists
Consultants or agency account managers
You're reading Content Marketing Online Training Course
Email Marketing And Automation Online Training Course
Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.
Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.
Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.
Improve lead nurture, reactivation emails and integration of SMS marketing.
Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.
Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Discover email marketing and automation opportunities
Review opportunities for using email for acquisition and retention
Understand marketing automation opportunities
Audit email effectiveness
Topic 2 – Setting targets for email marketing
Goal setting for email
Review techniques to grow and improve email subscription lists
Benchmarking email performance
Topic 3 – Improving your use of email and SMS marketing
Review your use of different email types
Essential email design elements
Improve email copywriting
Create an effective e-newsletter
Test and optimize subject line effectiveness
Define data capture and profiling
Review and improve mobile email effectiveness
Integrated SMS marketing
Topic 4 – Segmentation and targeting for email
Segmentation and targeting
RFM analysis
Understand the principles of machine learning and AI
Topic 5 – Email frequency and contact strategy
Review email lifecycle automation options
Create an email contact strategy
Lead scoring and grading
Topic 6 – Improve email governance
Privacy law requirements for digital communications
Select an email supplier
Auditing and improving email deliverability
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Digital marketing managers, executives and specialists responsible for email marketing
Consultants or agency account managers
Race Practical Digital Strategy Online Training Course
RACE Practical Digital Strategy Learning Path Learn how to create and implement an integrated omnichannel marketing plan How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team to implement digital marketing practices effectively within your organization by planning, managing and optimizing your digital media, digital experiences and digital data.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Our Learning Paths are integrated with downloadable templates to help you audit your performance, set forecasts and create action plans. Each Learning Path includes different types of example templates in Excel, Powerpoint and Word from our resource library to help you create your action plans as you work through the Learning Path.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to implement an integrated digital strategy and implementation plan as part of a wider strategic initiative.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Recognising the success factors of an effective digital marketing strategy.
Structure a plan using SOSTAC® and the RACE Framework.
Define audience personas and assess the customer journey.
Review your current digital marketing capabilities and benchmark competitors using RACE and implement the plan through search, social media and email marketing to achieve your goals
Define investments in digital customer experience with an online value proposition that improves customer onboarding, growth, service and success.
Create a RACE Framework dashboard for digital reporting incorporating Google Analytics goals.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Practical Strategy – Plan
Digital strategy success factors
Structure a plan using SOSTAC®
Structure a plan using the RACE Framework
Create a digital SWOT using RACE
Define audience personas
Assess audience customer journeys
Competitor benchmarking with RACE
Set digital marketing goals and objectives
Defining Google Analytics goals
Topic 2 – Practical Strategy – Reach
Review media performance
Select search marketing investments
Influencer marketing
Paid media investment
Define acquisition budget and plan
Create a digital marketing reporting dashboard
How to use campaign tracking in Google Analytics
Topic 3 – Practical Strategy – Act
Improve website customer journeys
Define data capture and profiling
Define content marketing strategy
Define landing pages
Define campaign budget
Define data capture and profiling
Define campaign timeline
Topic 4 – Practical Strategy – Convert
Set up email nurture and retargeting
Set up ad retargeting
Web personalization
Multichannel selling
Conversion optimization
Topic 5 – Practical Strategy – Engage
Customer onboarding and growth
Improve digital customer experience
Customer service and success
Use email to support marketing campaigns
Use social media to support marketing campaigns
Post-campaign review
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Digital marketing managers or marketing executives or specialists responsible for email marketing
Consultants or agency account managers
Wpf Course (5 Online Courses Bundle, Online Certification)
About WPF Course
Course Name Online WPF Certification Course
Deal You get access to all 5 courses, Projects bundle. You do not need to purchase each course separately.
Hours 13+ Video Hours
Core Coverage
Course Validity Lifetime Access
Eligibility Anyone who is serious about WPF and wants to make a career in this Field
Pre-Requisites Basic knowledge about C# Programming would be preferable
What do you get? Certificate of Completion for each of the 5 courses, Projects
Certification Type Course Completion Certificates
Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced skills
Type of Training Video Course – Self Paced Learning
Software Required None
System Requirement 1 GB RAM or higher
Other Requirement Speaker / Headphone
WPF Course CurriculumIn this section, each module of the WPF Windows Presentation Foundation Certification Course is explained.
Sr. No.
Course Name
No Of Hours
Course Description
1
WPF Beginners
2 The first unit of this WPF training course is primarily developed with the focus to make the beginners understand this subject. The video will begin with an introduction to Windows Presentation foundations. After the introduction, the educator will be explaining to you the jargon used in this subject so that you can find it easy to understand the further concepts. This unit is comprised of several examples that are selected carefully to give the beginners a real taste of how it is like to work with WPF. The examples will just cover the basics of WPF and together with the time, the complexity of example will keep on increasing. The educator will also explain to you everything that it takes to understand this topic effectively. After completing this unit you will be able to understand how this technology works and its real applications.
2
WPF Intermediate
3 In the second WPF certification unit, we will be covering the intermediate topic that falls under this topic. It is going to be a three and a half hours long video where the first two hours are devoted to giving you theoretical knowledge while the other half will consist of the practical part. Similar to the first unit, the second unit will also be having various examples which will cover the intermediate level topics. The important part is, you will see how this could be leveraged to develop the production level application. You will see how the errors are handled in this unit and also various kinds of issues that are populated while developing the application using this graphical subsystem. Once this unit is finished, you will be able to leverage almost all the medium level concepts if this topic to develop the interface of the application.
3
WPF Advanced
2
4
Project on WPF – Students Information
1 This is the final unit that has been introduced to give you hands-on experience on this technology and also make sure that once you are done with the unit you will be able to implement your knowledge in the production environment. This project will be based on a student information based application. You will be implementing everything that you have come across so far in the last three units. You will see how the errors are handled in the real working environment to develop the application. You will also be learning how the components have to be selected to develop an efficient interface. One this unit is completed, you can repeat things over and over to be cognizant about this topic.
WPF Course – Certificate of Completion What is Windows Presentation Foundation (WPF)?This WPF training course has been developed to make the trannies cognizant about Windows Presentation Foundation. Anyone who opts for this course will be learning how to leverage this Microsoft developed graphical subsystem to design the application which is expected to have an interactive user interface. As this has to be used with .net, they will also learn how to use it together with .net programming language so that they can become able to implement this technology in the application that has complex logic written in .net. They will also learn how to select the components that could suit the users’ requirements so that the end-user can find it convenient to use the application. In addition to that, anyone who completed this WPF certification course will also be able to use Winforms to develop the application as it also works the same way as WPF does.
Pre-requisites
To grab the concepts of this topic you will be expected to have basic ideas about some of the technology. There is nothing that can be considered hardly as a prerequisite but having an idea about them will help you to understand this subject. The very first things are .net programming language. As this graphical module is developed by Microsoft, it has been designed to work with .net. Knowing .net will help you to understand the working of this technology. You will lake comparatively less time to learn it. The next technology you should be aware of is the graphical interface. So that one can realize which components of graphical interface could be used. Though we have included these topics at the beginning of the units, you will also be expected to have an idea about them. If you are new to these technologies, you are recommended to go through them before beginning this WPF training course.
Target Audience
Anyone who wants to learn this WPF training course could be the best target audience for this. All the folks related to application development or more specifically, applications frontend development can learn this WPF training to get an edge. The developers who are either working as a full-stack developer or as user interface developers can be the best audience for this WPF training course. They will learn how to use the technology offered by Microsoft to make the user interface more interactive. In terms of their growth, they will end up opening several doors for new opportunities to grow professionally. The students who are in development and want to be the full-stack developer can also be the best audience for this WPF training course. They will get privilege in internship and interview over the other students who merely know the traditional technologies of development. The trainers who are teaching user interface development to the trannie can also learn this to me enhance the domain of their teaching.
FAQ’s How long it may take to learn this WPF course?To learn this, one usually has to give two to three months of regular practice. Also based on how familiar one is with the .net framework, it may decide the time they are going to take to learn this technology. You are supposed to give around two hours daily if you are willing to master this technology at the earliest.
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Career Benefits
As we discussed earlier that in the contemporary approach of application development and design, this technology is used very often. The developers who know how to leverage this technology to develop the interactive interface will always be preferred over the other developers. The current job market is already having lots of opportunities for the frontend developer who deeply knows this technology. Even if one wants to be the
full stack developer
, they are recommended to learn frontend development using the latest technologies as well. If you are looking forward to a better and brighter future in the domain of application design and development, you can opt for this WPF training course to get ready for the upcoming opportunities.
Review WPF Training Certification – Clear and very good!I did this course to improve my skills. I found it very useful and interesting. I recommend it to anyone who wants to learn how to use WPF to create applications. Usually, the courses do not go into specific courses and tricks to follow, but this course is very detailed.
Galina Daryl To the point and interestingThis course is packed full of useful and relevant information. The instructor is easy to understand, explains the why behind what you are doing and is nice to listen to. I did not have any issues with the videos nor the audio and it was easy to follow the instructor on screen. All in all, I think this WPF certification would be great for anyone starting as well as anyone needing a refresher.
Samir Ahmed Nice lectures Simone TaylorThe Content Marketing Hub: A Blueprint For Content Marketing
An infographic explaining how inbound marketing works together with content marketing
Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it.
Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.
The ‘free bonus’ is that you’re link-building and gaining social signals for search engine optimisation as well creating great content – something so often over-looked and under-valued.
The Content Marketing model infographicThis Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.
Content marketing blueprintPeople liked it so much we thought it deserved a more polished design with Smart Insights input – so here it is along with a few notes.
Have a look, and please let us know what you think.
A simple model that still requires hard work to implementWhile not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. We’ve have much more detail on how to apply it to create a content marketing strategy here:
Recommended Guide: Content marketing strategy
: Content marketing strategy
Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools.
Excellent branded contentYou’re not in the game without it, I’m afraid.
It’s easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing.
And, for most of us, the best object is relevant, quality, branded content (by definition that’s not quick or easy!) that’s exceptionally well seeded.
Develop a connected hubThis may be a fascinating and well considered hub like American Express’ Open Forum or something relatively simple like Eloqua’s much applauded and popular Revenue blog.
Don’t over state it – it’s still a blog but it’s a brilliant and relevant one. Design your hub in line with other assets, think about the positioning (how great is Elqoua’s Revenue proposition considering they sell marketing software), and then get your quality content on there.
The high end will consider the awesome but extremely pricey Gigya, or cheaper Janrain.
Publish and promoteThis is the crucial step, the bit that really is hard work.
How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need.
And, don’t forget the social networks, communities and forums where your audience is already talking about related stuff.
‘Free’, no, ‘Easy’, no – since when was great marketing ever easy though?
Spark interactionAll that content needs to drive somewhere, to your content hub most likely, although the idea of ‘fulfilment’ can take place anywhere, really.
Suffice to say that in return for making it worth someone’s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service.
The focus is on the relationship, which is why email and social media combine so well.
Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc.
SellI toyed with omitting this from my blueprint list but, at the end of the day, it’s the commercial reason we create valuable content.
If you’re offering a solution your target market finds very valuable, then content marketing is simpler for you.
Focus on providing valuable solutions to your target market, don’t pitch and scream about your products off the bat. People are looking for solutions, not your product or service.
Offer them what they need and want – the secret to effortless selling.
Free SEO prizesThe issue of miss-selling of ‘SEO’ by so many of the agencies plying this trade is almost too tempting to ignore here. In my experience these agencies are often guilty of making what’s actually quite a simple process (I did not easy!) seem like a dark art. I’ll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!
If you succeed in creating great content, you should benefit from two free bonus prizes in relation to your natural search marketing:
Free prize #1 – If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident. The most important factor in gaining the desired search rank is: develop content worth re-sharing and worth linking to!!
Free prize #2 – Your quality content, well marketed on the most relevant sites, ensures that you develop a brand footprint in Google and Bing that’s wider than the one ordinarily enjoyed by your chúng tôi don’t have to directly rank for everything; indeed, this is increasingly hard to do.Imagine an extreme example – the BBC website picks up on your content and publishes it, quantum leaping you up in SERP visibility. Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.
Parallax Training (2 Courses Bundle, Online Certification)
About Parallax Training
Further details are provided below.
Course Name Online Parallax Training
Deal You get access to all videos for the lifetime
Hours 6+ Video Hours
Core Coverage Learn about web design for modern websites and build one such website from scratch.
Course Validity Lifetime Access
Eligibility Anyone serious about learning web development
Pre-Requisites Basic knowledge about JavaScript, HTML, and CSS
What do you get? Certificate of Completion for the course
Certification Type Course Completion Certificates
Verifiable Certificates? Yes, you get verifiable certificates for each2 course, Projects with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced skills
Type of Training Video Course – Self Paced Learning
Software Required None
System Requirement 1 GB RAM or higher
Other Requirement Speaker / Headphone
Parallax Training CurriculumSerial No Course Duration Description
1 Project on Business Consultancy Website using Parallax Web Development 1 hr 52 m You will be learning to design a responsive and interactive website. You will be taught to understand and work with the parallax scrolling and its use on the website. You will understand the working of the parallax and how the imaging and background effects are used. The need for parallax scrolling will be explained in detail. The header, menu, service, parallax-portfolio, etc. There are 11 videos in this module and this calls for an audience having intermediate knowledge of the subject matter and the skills required in using parallax.
2 Project on iOS-Parallax 2h 27m Section 2 emphasizes UI Designing using a storyboard. In Segment Control and Reading from the list file you will see the value changed in segment, detail study on segment control, reading content from Plist. You will also have a better understanding of the Parallax effect for container image using the New Logic. The sixth unit on UI Web View teaches the use of web view, custom loading indicator, present modal view controller, etc. This module contains 14 videos.
Parallax Training – Certificate of Completion What is Parallax? Which Skills will you learn in this Training?
There are a couple of skills that you will be learning when learning about parallax scrolling and its associated features. Hands-on practical web application, sliders, using parallax. You will also come across examples where real-life scenarios of creating web applications will be explained in detail. Also, you will learn about the timeline websites by making use of the virtual background in parallax development.
As a web designer or a web developer using parallax, you will be well equipped in HTML, CSS, and jQuery, etc. skills. Implementing parallax scrolling for a desktop version, the same framework can be used for mobile screen development. Therefore, you will be well versed in reusing the code. You will learn to create an attractive and interactive website against a static website. You get hands-on on how to create a seamless user experience UI.
Pre-requisites
There are very basic requirements for learning parallax. Here are some of them mentioned.
You will need to know HTML, CSS, JavaScript, and jQuery. All these frontend skills are needed in developing the frontend of the website. Along with the above mentioned, you will also need to have good knowledge over the basics of Swift and iOS SDK. A proper understanding of using XCode IDE and a strong programming skill would be appreciated.
Even if someone is not skilled in the above mentioned, he/she can catch with some basic tutorials and catch on the skills.
Target Audience
There are very basic requirements for learning parallax. Here are some of them mentioned.
You will need to know HTML, CSS, JavaScript, and jQuery. All these frontend skills are needed in developing the frontend of the website. Along with the above mentioned, you will also need to have good knowledge over the basics of Swift and iOS SDK. A proper understanding of using XCode IDE and a strong programming skill would be appreciated.
Even if someone is not skilled in the above mentioned, he/she can catch with some basic tutorials and catch on the skills.
Parallax Training – FAQ’s Is this course on Parallax for working professionals or do we have to attend the course from a specified location?This Parallax Training is an online course, and it is self-paced. Any working professional can take up this course from anywhere and proceed with its own pace. The instructors are well experienced and have put up the content of the course in such an efficient manner that no one will have any issue understanding it. Also, there is support from the EDUCBA team for any technical support which is present 24×7, therefore in case of any difficulty, a group of people will always be there to support you.
Are there certificates given on completing the course?Yes, a verifiable certificate will be awarded on the successful completion of the course. The certificate can be issued on completing nearly 70% of the course successfully. This certificate has a unique ID and it will help you to make your resume look stronger and give a better edge than other candidates present at the interview premise.
Is there any specific pre-requisite for enrolling in this Parallax Training?The requirements are very basic and any individual who is keen to learn about interactive web designs can take this Parallax Training up, it will not be much difficult for someone willing to put in efforts in this department.
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Career Benefits
Using a parallax design in your website directs visitors to call to action and builds up a certain level of curiosity and encouragement. Parallax designers are skilled at making engaging and enticing designs for visitors with animation. As a web developer, your website will encourage a longer page visit time owing to the highlights call to actions. The use of parallax emphasizes professionalism and shows a higher level of creativity in your company/organization. Thus, parallax is the new trend that website designers are developing and it is a good skill to keep in your technology stack. With such a large number of companies and organizations opening up, it is mandatory to create the customers with an effective, interactive, and attractive user interface. This is where skills like parallax design come into the picture. Job portals have a large number of openings for people skilled at frontend skills and there is good pay involved too. Frontend developers should take up a course as such from our portal to enhance their skills and land in their dream job.
Reviews Informative SiteI liked the way the course is organized. It was simple and easy to understand. Well planned and organized course content. The course is informative and the duration is just right. Suitable for beginners and those who wish to build their responsive website but don”t know where to begin. It would be good to have a short quiz at the end to test for the learner”s understanding. Looking forward to doing more courses on this platform.
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