Trending November 2023 # Dave Chaffey Talks Website Optimisation With Grant Leboff # Suggested December 2023 # Top 16 Popular

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What does it take to build and improve a successful website? It all starts with the analytics

Your website is the most important asset you have for attracting and converting customers. Optimising it for SEO and conversion is critical for growing your business. In this talk Dave Chaffey talks with Grant LeBoff from Sticky Marketing about the key things you need to consider to improve the effectiveness of your website. Watch it to find out what you need to do to take your site to the next level.

In a noisy office? Don’t have headphones? No problem, instead of watching the talk you can just read our transcript instead:

Grant Leboff: So Dave, when we’re talking about digital marketing, obviously the one piece of real estate that I think everybody owns these days is a website. What are the things businesses need to think about when they’re starting to look at their website and how effective it is?

Dave Chaffey: I always start with the analytics. I think it’s going deeper into the analytics than just looking at those curves of visits and number of page views through time. You have to look at the paths through the website to make sure that you’re getting people deep enough into the websites to learn about your products and services. Two practical techniques I’d recommend there in Google analytics, forward and reverse path analysis.

Now with the reverse path, is if you took an outcome page such as signing up for a webinar or downloading a brochure you see which pages on the site are actually contributing to that. You might find, for example, you’ve got some pages with a high level of traffic, but they’re not linking through to your outcome page. You can think then of how you can tweak the page template to improve that.

Grant Leboff: When we talk about landing pages, for example, the home page being an obvious one but others as well, what are the characteristics for you that make a good landing page? What does someone have to start to think about with the landing page?

Dave Chaffey: Right. I’m laughing here because there are so many things, aren’t there? I think if we take the homepage and we say it’s a small business so it’s not a well known brand, it is about the fundamentals of who you are, what we do, where we do it. I think most people get those right. The key one that’s missing is, what makes us different and what can we offer you online that our competitors can’t. There’s a checklist of four there, before we get on to the design, that’s the content that should be available.

Grant Leboff: What about the calls to action? One of things is, once a customer’s landed on any landing page, whichever one it is, it’s about what we want them to do next. How, for you, does that work? How have you seen it done well?

Dave Chaffey: I think with a tailored landing page where you’re perhaps driving AdWords traffic, it’s got to be super simple with a single call to action to take people on to the next stage, as you say. With the home page or category pages, you do need to give a bit more choice, but not too much. One practical thing you often see that ‘gets me’, is people still use these carousels. They’ve gone out of fashion a bit with the development of mobile sites, but you know these sliders where there’s a series of four or five images and it’s perhaps quick for the agency to create and the marketers like the bright images. But really, you’re giving too much choice there and you could be missing key messages. One thing I’d recommend there is, carousels aren’t a hundred percent bad, if you look at say the HSBC UK site, you’ll see they’ve got key panels or tabs which actually just give four main choices or four main messages. That’s a technique you can apply there.

Grant Leboff: All of this really comes down to clarity, which I think you see a lot of businesses they just want to tell everything in one go, so they throw it all on and it doesn’t really work. How do people start to prioritize, do you think? Because that’s one of the issues, isn’t it?

Dave Chaffey: Oh yeah. I think perhaps the bigger the company is, the worse the problem. You get the problem of the hippo as well. Do you know that one? The highest paid person’s opinion, and they’ll say, “It needs to be done this way.” Of course they’ve got their views and they probably don’t represent the customer. What’s really important to help prioritize is to have a process which is often known as conversion rate optimization. It’s not just about conversion rates, it’s really about the whole value from the website.

It’s about designing a process that you’re reviewing all of the customer journeys and all the touch points in a structured way. What that might mean, at Smart Insights, we talk about 90 day planning. That will say, “Okay, well let’s prioritize where we’re going to have the biggest uplift.” It might be the homepage, it might be a deeper, for retailers it could be product or category page, because that’s got a lot of foot fall. In each 90 day period you should be setting hypotheses of, “What if we change this call to action? What if we change the messaging or the right side bar? What impact is that going to have?” So to run a batch of tests and do it in a structured way.

Some big businesses now, it’s amazing the resource and scale they’re doing this. In the UK, we’ve got Shop Direct and they were actually running 50 tests a month. I saw a presentation by their CMO. They work so well that he’s then said, “We’re going to scale this up to a hundred and fifty tests per month.” The interesting thing was, not only the scale of it, but how they couldn’t actually second guess the customer behavior. You actually get a third, they’ll give you a significant uplift, a third that make no difference really, but then a third that you’re actually doing worse. That’s why it’s important to run so many tests and be quite creative with all the ideas.

Often, when we’ve worked on CRO, we’d like to think we know about marketing, we haven’t seen that much uplift from small tweaks in terms of messaging or position of calls to action. You get big boosts by big changes not by meek tweaking as it’s sometimes called. So be bold!

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How To Grant Permission To Share Screen In Google Meet

There is no denying that ever since the pandemic, the video calling life has become the norm to a really great extent. In fact, we have become desensitized to just how invasive the whole activity really is. Consent works differently when one considers an in-person meeting versus when one needs to give access to one’s screen for a video call.

Of course, as a means to assuage this invasion, video-calling apps like Zoom and Meet have permission processes set in place so that there are no violations. So there is no doubt that as a host, it is important to have an understanding of how permission works on Google Meet. 

How to grant permission to share screen in Google Meet

The additional steps that require a host to grant permission do not occur in the case of a Google Meet presentation. 

As a host, if you want to ensure that a protocol to give/seek permission is set, then it is best that you set it verbally or via the chat feature. You can even consider using the hand raise feature as a medium that can be used to grant permission if you’re using a Google Workspace account.  

What to do if you are unable to present as a host?

If you are unable to present as a host, then there is very likely a permission issue with either your browser or the device that you’re using. These issues can be fixed by changing/editing the settings for the source and you’ll be good to present again. 

What to do when you’re unable to share screen after permission has been granted?

Whether you are a host or a participant in a Google Meet, once the meeting has begun and everyone has been admitted to the meeting, the problem of consent should ideally not occur. but if it does, then the problem lies on your end whether you are a host or a participant, and must be fixed accordingly. Here are the fixes that you need to try when screen sharing is restricted even after all permissions are in place from the host. 

Check the browser 

Generally, the browser is not the root cause of these sorts of issues, however, if they are, then it’s possible that this is happening because you don’t have the latest updated version of the browser or your browser requires permissions that haven’t been given.  

Google Chrome

The most likely reason that you’re facing an issue on Google Chrome is that it hasn’t been updated. Here’s how to update the browser.

Once your Chrome browser is updated check whether you’re able to present, the issue will be resolved by now. 

Mozilla Firefox

MacBook users face issues when it comes to Mozilla Firefox and the ideal thing to do is give permission to share the screen from within the browser itself. Here’s how: 

Launch a meeting on Google Meet and join the meeting. 

Locate the Share the Screen option and checkmark the Use Default option. If this checkmark has already been checked, then uncheck it and recheck it again. 

Microsoft Edge 

In the case of Microsoft Edge as well, the most likely reason you are unable to share your screen is that the browser requires an update. Here’s what you need to do. 

The browser should launch normally after this and you will be able to share your screen comfortably.

Check the system settings  

On a Mac

Mac users are the ones who are mostly facing an issue with Mozilla Firefox. In such a scenario, make sure that your Macbook has allowed the browser to present. Here’s how you must go about it. 

In System Preferences, select the Security and Privacy option.

Check the box adjacent to the browser application that you want to enable for screen-sharing on. After doing this, quit the browser and launch it again. 

On phone

Like on a desktop, you can also share a screen on Google Meet from your phone. While there are no added permissions to grant inside the Settings app on either iOS or Android, you will be prompted for access to your screen immediately after you tap on “Share screen”. This prompt will look like this on Android while iOS users get a similar popup asking users to start broadcasting their screen. 

If you’re unable to share your screen from your phone, then make sure you update the Meet app from the Play Store for Android and App Store for Apple devices. In case you’re still unable to share your screen after updating the app, then uninstall and reinstall the app. Launch the app after reinstalling it and you should be able to share content from the screen of your device without any issues. 

On Windows 10

In the case of  Windows 10, the screen recording settings have to be done from the native video calling browser/app that you are using. If the browser is misbehaving, then consider uninstalling the app from the Windows settings and reinstalling it again. 

Climate Change And Politics Meet At Kyoto Protocol Talks

Climate change and politics meet at Kyoto Protocol talks BU students watch international negotiations in action

As world leaders are gathered in Montreal from November 28 to December 9 seeking to protect the environment and ensure that years of delicate negotiations are not undone when the Kyoto Protocol expires in 2012, BU students were able to watch international diplomacy at work from ringside seats.

Anthony Patt, a College of Arts and Sciences assistant professor of geology, secured passes for 12 students to attend last weekend’s meetings of the 11th Conference of the Parties to the United Nations Framework Convention on Climate Change, a 14-day event where negotiators determine how the next round of talks will be conducted.

“I was a little bit surprised as to just how slow things moved,” says Jordan Winkler, a master’s candidate in the Center for Energy and Environmental Studies energy and environmental analysis program. “I had an idea that these conventions included arguments over sentence structure, but I didn’t think they would center on one word.”

There was a battle over the size of the table at which an informal meeting between negotiators would take place, and whether there would be enough physical space for each country to have one, or more than one, delegate seated. Another battle was over the single word “relevant” in a description of energy technology to be given by wealthy countries to poorer ones; Europe insisted that the technology was “relevant” to the climate change problem, Patt reports, whereas Saudi Arabia insisted that it was not.

While glaciers may be melting faster than parties can agree on how to address climate change, the painstaking process of international negotiations is a large part of what Patt brought his students to see.

“What I hoped students would get out of it is a feeling for how the science of climate change makes its way into public policy process, or fails to,” Patt says. “What arguments do negotiators use to justify their positions? There are so many different perspectives from people who work on climate change. At this conference, more than anywhere else, you get a feeling for that.”

There was more to learn about international relations than about climate change during the talks, Patt says, but the event also includes a series of presentations from nongovernmental organizations (NGOs) with a wide variety of missions, such as influencing policy or industry, and academic researchers who pay little attention to policy.

“At BU, the students are exposed to purely the science side, and learn about the policy side, but to see all the different roles acted out at the most important meeting of the year,” he says, is an important perspective.

The Kyoto Protocol went into effect in 2005, after it was ratified by Russia. The United States and Australia are the only major developed countries that did not sign on. This year, then, marks the beginning of an important new round of negotiations about what set of emissions reductions will take effect once the Kyoto Protocol’s target period of 2008 to 2012 is over, according to Patt.

Most climate experts and many countries, including the European Union, agree that safely stabilizing the climate will require a much larger reduction in emissions, as much as 70 percent below current levels, over the next few decades. But many countries balk at the potential economic costs and lifestyle changes associated with such major emissions reductions.

Because the U.S. position is so unpopular with the rest of the world, its representatives at the conference were under pressure to defend its stance. In doing so, they came across “as a group of very well-prepared trial lawyers,” Patt says, compared to the Europeans, whose economy may have less at stake, and who “seem to negotiate on the basis of what’s good for the world rather than what’s good for their own particular country.”

The BU group attended as guests of the International Institute for Environment and Development (IIED), a London-based nonprofit accredited by the United Nations as one of hundreds of “observer” organizations. Patt has worked in the past with IIED in helping southern African countries adapt to climate change.

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New #Marketingnerds Podcast: Mark Traphagen Talks Search Marketing In 2023

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In this week’s episode of Marketing Nerds, Mark Traphagen, Senior Director of Marketing at Stone Temple Consulting, spent some time talking to me about what is going to be important to focus on in 2023, for both marketers and businesses. We talk about Mobilegeddon, HTTPS, the evolution of the SEO, the type of content that performs, and much more.

Here are a few of transcribed excerpts from our discussion, but make sure to listen to the podcast to hear everything:

What is going to be most impactful for marketers in 2023?

The first area that I’ll talk about is the mobile ranking changes—what people came to refer to in the industry as Mobilegeddon back in the spring of this year. Our mutual friend, Gary Illyes from Google, cringes whenever anybody says that because it sounds so negative.

What that was, for anyone who might not know… It was one of those very surprising and rare times when Google came out and told us something major that they were going to change, they were going to do, before they did it, and then they did it. They said that with the rise of mobile, the fact that they were seeing more and more searches taking place on mobile devices, and the fact that the experience—of course, as we all know—on mobile is very different from desktop, that they felt it was important to their users that sites be mobile-friendly. That sites show up well on a mobile device. It’s a different experience.

Google wanted to incentivize that. The way of doing that was to actually come out and say, “If your site is mobile-friendly, if your site works well, looks good, is easily used, easily viewed, easily navigated on a mobile device—on a smartphone in particular—then we may give you a ranking boost for that on a mobile device.” It’s very shocking when Google does something like that. I always call it Google behavior modification. Sometimes they tell us these things because they want to change our behavior.

What happened when the mobile update was implemented?

One of the questions about mobile, coming back to that, when it first came out and they actually told us the day—again, very unusual and interesting that they told us, “This is the day we’re throwing the switch on.” Once that happened, they said, “Well, actually, it’s going to take a few weeks for all the results to settle in and for it to come to what it’s going to be.” Still, they told us, “As of this day, the mobile ranking update is in effect.”

What we did at Stone Temple Consulting was we were fortunate enough to have taken a large snapshot. We had a set of over 15,000 queries that we had studied. We had taken a chunk of those, looked at those before the mobile update, a few months before it and said, “Here’s where they’re ranking. Here’s where they are.” Then about a month after, when it seemed like everything is probably going to settle in, we took a look at that same group of 15,235 queries.

…The anecdotal things you first heard the weeks after Mobilegeddon was people saying, “It was a big fizz out. I didn’t really see that much change.” But these were all people that were looking at individual results. They were maybe just looking at their own sites and things like that. Some of them saw it, some of them didn’t, so I don’t see that big a change.

But we were looking at, again, this large set of queries. To cut to the chase, what we saw was it did have significant effect. …In our query set, we saw that over 46% of the non-mobile-friendly pages … And I should say, just to be sure, to define that, we were using Google’s designation.

If you’ve searched on a smartphone anytime in the last year, you’ve probably seen sites where Google will put a little tag on the search results that says, “Mobile-friendly.” We don’t know everything that that means, as you were saying earlier. We took that as the evidence. We were going to assume that if Google puts a tag on there, this is a site that the mobile update should effect. What we found again was 46% of the non-mobile-friendly pages—pages that did not have a mobile-friendly tag in the search results—lost rankings over that period of time.

It was all over the map: anything from just a one or two position drop to major dropping, like dropping a page or more, to in some cases disappearing. We didn’t do the stats on that, like down to that level of how many dropped how much. We were just basically looking for, did you go up or go down? We want to have a big enough sample knowing that there were other updates that happened during that time, so certainly not everything in this sample went up or down because of the mobile-friendly update. We saw enough to say it’s definitely statistically significant that far more non-mobile-friendly pages lost ranking than gained it.

The ratio there was like 47% to 19%. 47% lost ranking. Only about 19% gained ranking. On the mobile-friendly pages, it was more split. 30% gained and about 25% lost. Pretty much within the normal fluctuation that you would expect because anybody that watches such rankings know they fluctuate, they go up and down all the time within a certain margin. We felt that this was significant enough to say, yes, the mobile ranking update did have a significant effect. The main effect of it was, non-mobile-friendly pages tend to lose ranking.

How can businesses identify if they’re affected and, if they are, take action to fix it?

You have to think about the experience. Now, more and more, one of the things that many of us in the search engine world are talking is how important user experience is. That is even becoming, in a sense, a ranking factor, because Google is getting better at evaluating that on a machine basis. Looking at a site and saying, “Does this site have the characteristics of a site that users like, enjoy being on, and find friendly?” They are able to measure that and evaluate that. That is going to become more and more of a factor.

Beyond that, as far as the priority of it, I think one factor is thinking, “How important is this to my users?” Then to prioritize it, you should look at your analytics. How much of your traffic is coming from mobile? If you are getting a significant amount of traffic from mobile then this seems like a higher priority. You should also look over time. Look way back, look over early 2023, at least into the present. Are you starting to lose organic search traffic from mobile? If you are, then that may be an indication that this mobile update is impacting your site and you need to do something about it.

Thoughts on HTTPS and its impact in 2023?

Yeah…that was another one that they announced. They didn’t quite announce as clearly as they did the mobile-friendly update, but as you said, they hinted at it. They said, “We may start giving a little boost to pages.” That set off a big—you and I both remember it—big for people thinking that this is going to be a huge update and it’s going to have an effect. Once they said, “Yeah, we are starting to do that,” we studied it, Marcus Tober at Searchmetrics studied it…bottom-line was, at least initially, we could not discern any significant boost.

There were small things here and there but again not enough was able to separate from the general noise of the general fluctuations of the search results. …Eric Enge from Stone Temple was on a panel with somebody from Google who was very much involved with the Https movement within Google.

That’s where the quote came from where he said, “Well, it’s basically a tie breaker.” That could be one way that we are using it. That’s not a major ranking boost, but all of the things being equal. We have two sites that are pretty equal but this one is secure, this one is not. We are probably going to give the nod and the ranking to the secure site. I do think it will become more important. They haven’t stopped talking about it.

The evolution of the SEO in 2023

It has always been a part of our philosophy at Stone Temple Consulting, but we are seeing more and more with our clients, a lot of what we have to do is education. Education and helping them with that decision-making, the priority setting, through talking about it. It’s not just a matter anymore of doing it and saying, “Okay, here are some basic technical problems your site has. This is what you have to do to fix them,” but it’s looking at all these things we’ve been talking about. We haven’t even hit some of the other big things that are happening and have to be thought about.

We have to be an ally because otherwise—if we are working with a large brand and their SEO or marketing department—we just throw all these recommendations at them and they feel overwhelmed. They only have so much budget; they only have so much man power. What we have to do is help them to prioritize, help them to assess, “What is most impactful to us and our users? What should we be giving resources to first?” That’s becoming almost as important, maybe as important, as any of the technical things that we help them to do.

Let’s talk about content

I think we are seeing a maturing … It’s interesting to watch this, in the years that I’ve been in the industry. I know you’ve seen it too over time. There’s different waves of things come in. They are “the new thing”, they are exciting—whether it’s social media or whatever it is. For hours everybody just does it because that’s what everybody is doing. “You’ve got to do social media; just do social media.”

There comes a certain point a few years in where there’s a maturing that starts to happen. People realize, “Okay, we’ve got to talk about where are we really getting value from this and how much time are we spending on it—what are we getting in return for that?” I think we are seeing that with content now. There has been a lot of talk; it probably started with Mark Schaefer’s Content Shock article.

Like a lot of people, I don’t agree with everything in that. I think that he has some points—there’s no denying that the amount of content that’s thrown at us is increasing. I don’t see it as a zero-sum game, as he portrays it. On the other hand, it’s undeniable that it’s getting harder and harder to get your stuff noticed. …I don’t think ever it was really easy, but it’s certainly harder now to get anything out there that’s going to get mass attention and have huge amounts of eyeballs on it, huge amounts of people talking about it, sharing it, and that sort of stuff.

A more recent wakeup call on that was this big study that came out from BuzzSumo in partnership with Moz a few months ago that was quite eye-opening.

What they basically said was that, they looked at 100,000 random posts. These are posts from all different kinds of sites, high authority, low authority, big well known, little known, all over the map. They said that 75% of those pages, those blog posts they looked at, had zero external links to them. 75% had zero external links. Even among the 25% that had any links at all, most of them had only very few like a handful scattering and most of those weren’t from very authoritative sites.

There’s one-percenters club here, the rich of the rich. There’s only a very small amount of content out there, relative to all the content that’s published, that gets links. The other thing is that it’s also true of social shares, always a hard word for me to say that most of those, 75% of them, had 39 or fewer shares total of any social network. The bottom-line of their study was, there’s tons of content being published and most of it is not getting seen or not getting any real results.

Real Quality Content

Those things can help but… if you get down out of the stats and look at the actual posts, they are having the most significant effect on things that are great. You are really saying something of substance. There’s no magic tricks. Just like we learned with SEO, right? It’s not just sprinkling some fairy dust on your social post and then they start to work.

You have to keep in mind that any of these engagement studies are always correlation studies, they are just correlating presence of the hashtag or presence of an image or whatever it might be to increase engagement, increase shares, that sort of thing. You have to ask yourself, is it possible all these results that we are seeing point this way—that the kinds of posts that are really excellent, extraordinary, and above the average content, also can possibly tend to do those other things as well. There people are paying attention.

They are going to have good images, they are going to use hashtags, and they are going to craft their posts very carefully. It may…not just the presence of a hashtag or an image or something as it is that a lot of those posts are just by people paying more attention and putting more care into their content.

What are the key takeaways from Stone Temple Consulting studies?

The lesson we’ve been learning there is, even when Google does something that seems to be hurting us, or taking away our traffic, or are going after something where we’ve gotten traffic in the past, you can be smart and savvy and you can—instead of just complaining about it and whining about it—find ways to help Google out with that. That actually drive traffic to you. These rich answers are one of those areas.

Let me give you one more. We have said it but I want to reemphasize it. If you are going to be in the content game at all, think about emphasizing quality over quantity. I think there’s still a reward for being consistent. I don’t believe the old chestnut about content that says, “the most important thing is just to be churning something out three time times a week,” applies at all anymore or has any value. Having a few really amazing pieces that become the definitive answer, the definitive resource for whatever the question out there might be, is far more valuable than being able to produce 75, 80, 100, 150 articles all over the place.

To listen to this Marketing Nerds podcast with Mark Traphagen and Brent Csutoras:

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Host Dynamic Website Using Aws Ec2 Instance

This article was published as a part of the Data Science Blogathon.

Introduction on EC2

In this article, we will learn how to host a dynamic website using an . Many will create a dynamic website and will confuse about where to host it and how to host it. In this article, I will help you guys for hosting them.

Amazon Elastic Compute Cloud is a web-based service that allows us to run our applications in the Amazon Web Service (AWS).

What is EC2?

Amazon EC2 uses the AWS Management Console, the AWS Command Line Interface (CLI), or AWS Software Developer Kits (SDKs) for scaling according to changes needed for the end-user, and finally, it will be simple to deploy virtual servers and also to maintain storage and also makes it simple to deploy virtual servers and also to maintain storage.

Features of Amazon EC2

The features that are provided by the Amazon EC2 are,

It provides instances

It has multiple templates with software configurations. These are known as Amazon Machine Images( AMIs).

Instance types include CPU configurations, storage, memory, and also the networking capacity of the instance.

Key pairs provide secure login information.

Temporary data such as data that was deleted is known as instance store volumes

Multiple physical locations are available across the globe

For dynamic cloud computing, the static IPv4 addresses are known as Elastic IP Addresses and many more.

Instance: Instance is a virtual server that is launched using the Amazon EC2 service.

We are hosting this instance using a free tier, yet let’s see the pricing of an EC2 instance.

It works on a pay as you go and so you have to pay for only what you have used. This instance runs at a cost of $0.192 per hour. For one year it will cost $530 upfront and $44.15 per month and the total is about $1,060.

Types of Instances

We can choose different Amazon EC2 instances based on the requirements for our application and also the workload.


2. Memory Instances: To process larger datasets with a fast speed, these memory instances are

5. Storage Instances: When we deploy applications that require high storage requirements, we used storage instances.

Now let’s see the benefits of Amazon EC2.

Benefits of EC2

1. Scalability: Amazon EC2 provides high scalability so when needed we can add instances and we can adjust them according to the demand.

2. Security: EC2 has several built-in security features which make you feel comfortable using EC2.

3. Flexibility: it provides you to choose multiple types of instances, various software packages, os, and instance storage.

4. Cost-effective: It is very cost-effective. We have to pay only for what we have used.

5. Computing Capacity: It provides a secure and resizable compute capacity.

6. Reliable: These services are very reliable. Here we can do replacement of instances very easily and rapidly.

7. Servers in Multiple Regions: These services are available in multiple regions across the globe. So we can prefer locations near to us.

Hope you have gained some knowledge of EC2. Now let’s move on to the hosting part.

Hosting Website

For hosting first, you have to be ready with all your files and make them in one folder.

Next Log in to AWS.

Select Root User and enter the mail with which you have created the AWS account.

Captcha and then enter the password finally to successfully log in.

After that select the region near to your place and also the region where the EC2 service is available. And then search for EC2 and open it.

Now there will be steps. those are:

1. Choose AMI

2. Choose Instance Type

3. Configure Instance

4. Add Storage

5. Add Tags

6. Configure Security Group

7. Review

Let’s come one by one.

The first one is choosing Amazon Machine Image (AMI).

Before launching an instance we have to select it. Amazon Machine Image (AMI) provides all the information that is required for you to launch an instance. Using a single AMI you can launch multiple instances. It is useful when you need to launch multiple instances of the same configuration.

Amazon Machine Image (AMI) is like a template that contains software configuration. Examples include an operating system, application servers, and like applications.

Here I have selected Microsoft Windows Server 2023 Base.

We can select whatever we want.

Next, choose an instance type.

Next, Configure the instance.

Next is adding storage.

And 5th step is adding tags.

Next, Configure Security Group.

Here for security purposes, we have to add two RDPs. They are HTTP and HTTPS.

Check everything if it is ok and then Launch.

Now we have to select key pair. Create one new key pair with any name and then download Keypair.

Then go to view instances and wait till the status check turns to 2/2 checks passed.

Then it will download the remote desktop.

Now go to the search bar on your local desktop and search for Remote Desktop connection. And for computers paste the public DNS and then connect.

Enter username and Password by copying from RDP Client and then press OK.

Open internet explorer and download the Xampp

And Now open File Explorer on your Remote Desktop. In C drive you will find the Xampp folder and in that open the htdocs folder and in that paste the folder in which all your files related to the website were saved. Rename its dashboard. Before that rename the folder which is named dashboard to some different name.

Now go to that Xampp server.

Your website has been hosted successfully now. To view it you can search Public DNS on any browser and on any desktop either its local or Remote desktop.

Conclusion on EC2

This is how you can host your dynamic website using the Amazon EC2 instance. Using this EC2 instance we can host our dynamic website very simple than we expected. If you are just practising how to host the website with the Free en don’t forget to terminate the instance once you are done. Else Amazon will charge you for what you have used. Overall in this article, we have understood

Hope you guys found it useful.

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Top 6 Weebly Website Builder Alternatives – Webnots

We are in the website building field for the past 10 years. We started this website with Blogger and moved to Weebly, later settled with chúng tôi Earlier days, there were few companies like Weebly offering website builders with unique features. However, things changed rapidly in past few years. Nowadays, almost every premium hosting company out there offer free website builder as part of their shared hosting plan. They offer site builder either with their own brand or Weebly on Cloud. At this point, if you are looking for professional website builders, you should evaluate Weebly and other alternatives.

Related: Top 6 free website builder tools.

Why to Consider Weebly Alternatives?

Other than Weebly, there are many online website builders available for small business owners and individual bloggers. Each of them have unique set of features, pricing and targeting different customer base. Weebly is good with drag and drop site builder. However, it does not offer everything for building a complete website. Other companies also offer similar features like Weebly with similar pricing structure. Important point before choosing the website builder is to define your current and future needs. This will help to compare the features and choose the best website builder out there.

If you are already using Weebly or consider purchasing a plan from them, it’s time to think why you should consider other alternatives at this point:

Weebly App Bugs

Most importantly, Weebly has completely different set of pricing plans for Europe and US as well as for old and new users.

Hosted Website Builders

Weebly offers free hosting while charging for using their website builder online. This is one of the successful business model for capturing small business owners. Many other companies follow similar model that you can consider as alternatives to Weebly. Therefore, we primarily list the alternatives from hosted companies and not from the premium hosting.

2. Wix

Wix is a NASDAQ listed company that offers large number of templates to build your website. It supports more than 200 million websites to display themselves as a strong player in free hosting website builders. Starting from logo to custom blog, you can get everything under single umbrella. Pricing is much higher than Weebly with the lowest “Combo” plan costing $14. All plans include free SSL and 14 days money back guarantee. You can safely try Wix and cancel the subscription within 14 days if you are not happy. Checkout the complete comparison of Weebly Vs Wix.

Wix Editor

3. Squarespace

If you want to get rid of the word “free”, but still do not want to worry about hosting then Squarespace is for you. There are no free plans available with Squarespace. The lowest premium plan is “Personal” that will cost you more than $14 without any ecommerce features. You can easily subscribe to Weebly Pro for this price with full of ecommerce features. However, Squarespace offers brilliant themes and customization features that you can’t get with Weebly site builder. Another good part is that you can start with a free trial and drive through the features before you decide to purchase. They also offer end-to-end services from domains, emails, website builder and online store to manage all your site related stuffs in single place.

Squarespace Templates

4. Yola

Yola Site Builder

Yola uses Ecwid (ECommerce WIDget) to integrate online stores and you need to pay additional $10 per month for this. So, if you are looking for Weebly alternative to host your online store then Yola is not an option for you. Checkout the complete comparison of Weebly and Yola website builders.

 5. Jimdo

Jimdo is another platform you can check out as a Weebly alternative. The free plan is limited with 500MB storage and 2GB bandwidth. The premium plans are costlier than Weebly with similar range of features. You have to sign for minimum 12 months contract with an option for 14 days money back guarantee. The VIP plan for online sellers is similar to Weebly’s business plus with additional options like business listings. However, basic and business plans have restriction on storage, which is not the case with Weebly.

Jimdo Pricing Plans

Related: Top website builders for small business owners.

6. Webs

Webs Drag and Drop Site Builder

Other Weebly Alternatives That Needs Hosting

As mentioned, Square will merge Weebly and Square Online Builder any point of time as that was the ultimate purpose of acquiring Weebly. Therefore, at this point we strongly recommend consider moving out of Weebly to one of the above options or chúng tôi If your sole purpose of having a website is to host an online store, then platforms like Shopify is also a good option.

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