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What’s Driving the Change?

Over the last 5 years, growth in query volume from mobile phones has greatly outpaced growth from desktop computers. The number of daily searches on Google from mobile devices is expected to surpass daily desktop search volume by next year.

Given that mobile search now accounts for roughly half of all searches, Google is now rolling out new “Enhanced Campaigns” with the goal of greatly simplifying PPC campaign management and baking mobile options in to all campaigns.

AdWords Enhanced Campaigns: How They Work

Going forward, ad campaigns will be different in several ways:

More Bidding Options for Location and Device: Currently, AdWords supports bid adjustments based on time of day (e.g., you can bid more when your store is open and bid less when you are closed). Google is expanding on this concept and including new bidding options for location and device. Rather than having to create specific geo-targeted campaigns and mobile-specific campaigns, you can now do that all in one campaign.

New Bid Adjustments:  A Closer Look

So how do all these new bid adjustments work, exactly? For starters, all of the keywords and bids in your account still exist – no changes there. The key difference is that rather than exploding the size of your PPC account by breaking out your PPC campaigns into hundreds of possible campaign variants, you only need to specify a single bid adjustment factor for location and device.

For geo-specific and time-of-day based bidding, you’ll be able to specify a bid adjustment multiplier from -90% to +900% (so roughly 0.1 to 10x). For mobile devices, you can now specify a bid adjustment between -100% and +300%. If you absolutely want to opt out of mobile, then you can bid it down by -100%, which effectively turns off mobile search.

As a result of having the new campaign bidding options for location, time of day, and device, all device targeting is going away. Note also that you will no longer be able to target tablets specifically. Google claims that with the device ecosystem rapidly evolving, the boundary between tablets and notebooks is blurring. Take, for example, a Windows Surface device that can operate as both a notebook and a tablet.

Smarter, More Customizable Ads

Simplified Mobile Campaign Reporting

Google is also bringing out a few more changes and new features designed to make it easier to understand the ROI of mobile search, including:

The Upgrade Path for Enhanced Campaigns

If you’ve previously created a desktop-only or mobile-only campaign, then by default it would be upgraded to run across desktop and mobile devices, and Google will automatically set a non-zero initial mobile bid adjustment factor on your behalf.

So Are Mobile CPC’s Going Up?

What Does it All Mean for Advertisers?

For a more detailed look at Enhanced Campaigns and the mobile bid adjustment factor, see my longer article at the WordStream blog.

About The Author

Larry Kim is the Founder and CTO of WordStream, provider of the Google AdWords Grader, and the 20 Minute PPC Work-Week. You can contact him on Twitter and on Google+.

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WordPress Announces Gutenberg 7.1 – It’s Big!

WordPress Gutenberg 7.1 has been updated with a large amount of improvements. While there is a small performance slowdown introduced in this version of Gutenberg, the scope of improvements may override those concerns.

New Welcome User Interface

An improved feature is in the welcome UI screen. This is a feature for new users to help introduce them to the Gutenberg block editing experience.

Table Captions

This release introduces Table Captions. This allows users to add captions to the bottom of tables. There is also a new UI toggle for selecting between editing and selection modes.

Editing mode allows you to edit inside the table and selection mode allows a user to select an element of the table.

Mobile Editing Improvements

The next two upgrades are in the user interface for editing.

Now there is a fixed-mobile toolbar for selecting editing elements like paragraphs, links and so on.

Here’s an example of the new mobile toolbar in action from the WordPress mobile toolbar GitHub page:

Another improvement is in the ability to select multiple blocks while editing in mobile:

WordPress also trimmed PHP 5.2 compatibility code from the RSS block.  This makes it more important for WordPress users to make sure they are using the most up to date version of PHP, which is currently in the 7.x version.

Upgrading the version of of PHP you’re WordPress site is on is an easy way to speed up your site as well as to harden your site against hacking events.

Two Dozen Bug Fixes

The WordPress announcement noted there were two dozen bug fixes. Among them was fixing the CSS styles of the ColorPicker component.

Gutenberg Performance Benchmarks

Of interest is the performance benchmarks that seem to indicate that using the Gutenberg interface is becoming slower.

Loading time in seconds

Gutenberg 7.1.0:    7.45s

Gutenberg 7.0.0:   6.84s

WordPress 5.3:     6.33s

The keypress event metric does show improvement.

Keypress Event (Typing)

Gutenberg 7.1.0:   88.56ms

Gutenberg 7.0.0:   94ms

WordPress 5.3:     75.19ms

While the difference between version 7.0 and 7.1 is just under one second, it’s not an unreasonable expectation that performance would at least stay static if not improve.

Final Thoughts

Overall, it’s great to see so many exciting improvements, particularly with the new mobile toolbar.

More Resources

“Ai Has Enhanced Safety In Supply Chain Management”, Says Lalit Das

3SC Analytics was founded by Lalit Das in 2012. As one of India’s leading supply chain analytics and execution firms, we today serve a wide range of business verticals globally. By generating market-leading achievements in operational excellence, cost leadership, sustainability measures, and productivity increases, 3SC supports its clients’ journeys through Digital Transformation by boosting visibility, responsiveness, and resilience in supply chains.  

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

This sparked our acquisition of several notable international clients the next year, a trend that carried over the following year as well, with 3SC adding nine clients in only nine months in 2023, despite the global Coronavirus epidemic. We established our Center of Excellence in 2023 and secured Series-B investment from the South Asia Fund of GEF Capital. And today, we have more than 250 employees, over 30 reputable international clients, ASDCs in Gurgaon, Pune, and Mumbai, as well as sales and support offices in the United States, the United Kingdom, Belgium, Switzerland, Germany, and Singapore.  

3. Tell us how your company is contributing to the IoT/AI/Big Data Analytics/Robotics/Self-Driving Vehicles/Cloud Computing industry of the nation and how the company is benefiting the clients.

Artificial Intelligence has enhanced supply chain operations globally by increasing efficiency, reducing the impact of a worldwide worker shortage, and helping discover better, safer ways to move goods from one point to another. 3SC Analytics specializes in a combination of AaaS and SaaS, backed by our digital control tower that assists businesses in improved demand forecasting and sensing, replenishment planning, consensus planning, inventory optimization, S&OP, logistics optimization, carbon footprint optimization, performance analytics, and scenario modeling, to name a few. We also serve as a private Equity Fund Manager focused on companies that promote resource efficiency and a positive environmental impact. As such, our values are aligned fully with our commitment – To be better by doing better.  

4. What is your biggest USP that differentiates the company from competitors? 5. What are your growth plans for the next 12 months?

Over the past five years, 3SC’s average annual growth rate has exceeded 35 to 40 percent. We have recently received Series B funding from GEF Capitals, and now it aims to grow by 70% revenue within the following year. We also plan to leverage existing software-as-a-service (SaaS) and analytics-as-a-service (AaaS) supply chain management solutions using both organic and inorganic routes.  

6. What is the edge your company has over other players in the industry?

Sustainability has always been our focus while delivering supply chain solutions. Our product  Carbonex is designed specifically to help improve the social and environmental impact KPIs of supply chains. The platform helps companies run the most complex global supply chains by helping measure and report on their sustainability performance, assess all of their planning and operational activities, and identify and make data-driven decisions around trade-offs between service levels, financial costs, and ESG objectives.  

7. Which industry vertical are you currently focusing on? And what is your go to market strategy for the same?

The industries that we cater to include FMCG, FMCD, FMEG, E-Commerce, Textiles and Apparel, Beverages, Healthcare, Pharma, and Retail, to name a few. As per our market strategy, we are looking forward to targeting many more industry leaders this year.  

8. What is your Leadership Mantra?

Google Announces New Reporting Features In Ga4

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability.

New Lefthand Navigation Menu

Google has announced that Google Analytics 4 will adopt a new lefthand navigation menu. The menu was designed to make it easier for users to quickly and intuitively navigate to different reports for their use case. Each section is designed to support a different use case and these sections will be called “Workspaces”.

Expanded Conversion Modeling

The modeled data strives to fill reporting gaps from those visitors that have not consented to cookie tracking.

More Flexible Reporting in GA4

Google has also announced that users with admin access will be able to curate the Analytics interface. That means that folks can expand a panel on the left that would expand key dimensions and metrics, which would allow them to customize what their reports look like – not just for custom reports but for the default reports. For example, in the example provided, they shared the user acquisition report being customized with different metrics.

The goal of this change is to allow users to find the insights that they need even quicker.

The same settings can be used to group reports into collections and create custom overviews. These reports can be saved to the “Reports Snapshot”, the homepage for the Reports Workspace.

Data-Driven Attribution Modeling

Soon, all Google Analytics 4 properties will make data-driven attribution available. There will also be two new reports: the conversion paths report and the model comparison report.

The first will be similar to the report that Universal Analytics users are familiar with, which will allow you to monitor the full consumer path, across various channels. The new report will also include conversion credit visualization to help marketers understand their value and, ultimately, ROI by channel.

The Model Comparison report allows marketers to compare various attribution models to see the impact on various channels.

The Advertising Snapshot

At the Google Marketing Livestream, it was announced that a new Advertising Workspace would be rolling out and today, Google has provided more detail as to what that reporting suite will include.

The new report includes what Google is deeming the “Advertising Snapshot”, which is a dashboard that includes multi-channel conversion paths, conversion volumes by channel, and an attribution model comparison graph.

Weatherproof Seo: How To Stay On Top Of Google Algorithm Changes

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.

Google’s SERPs change every day. Sometimes it’s you, sometimes it’s your competitors trying to outrun you, and sometimes it’s Google itself updating its algorithms (John Mueller from Google confirmed that algorithm changes happen on a daily basis).

Because of the rivalry, rankings of different domains change constantly. Everyone is searching for new keywords, developing new strategies, and looking for new backlink placements.

Also, looking at the constant updates, one might say that constant fluctuations have actually become a part of Google’s algorithms.

We have collected a list of the most popular tools used to track Google’s volatility. Or, as Obi-Wan Kenobi might say it, to sense if there is any “disturbance in the Force.”

Most of these instruments have been on the market for quite a long time and, unfortunately, do not always keep up with the latest trends.

Two tools that had spikes matching the chatter in the SEO community are SEMrush Sensor and Mozcast. Unfortunately, Mozcast calculates scores one day later so marketers can’t see any changes until the day after the update. One day is a huge period of time that doesn’t allow SEOs to react to the changes fast enough.

At the same time, the SEMrush sensor follows all the changes that occur on SERPs:

Mobile and desktop separate scores.

Changes in SERP features and on SERPs in general (including unconfirmed algorithm updates).

AMP versions and HTTPs website percentages.

Your Personal Score (the SERP changes for our own scope of keywords).

All of this is crafted to ensure that the tool really helps to see if there are any important SERP volatility.

At SEMrush, we don’t stop at offering the data on the dashboard. We analyze it further and transform it in the studies and reports that the SEO community can use to make better data-driven decisions.

Below you’ll find the analysis of all Google SERP fluctuations during the last six months. Fasten your seatbelts as the shakeups are getting stronger and stronger.

Breaking News: Google Has Been Doing It for Ages!

The overall volatility rank during the last six months has been constantly growing from an average of 4 in the beginning of April to almost 5.6 by the start of September.

Some websites survived this September, some didn’t.

SEMrush Sensor detected an unbelievably high score. This means that almost everything has changed on the first page.

The spike was detected in all categories, so not only was the general score insanely high, but SERPs in all categories have suffered. Congratulations to the new winners in search, because if someone loses the top place, someone else gets it.

We also looked at the new top 10, and it turns out that the results in many categories have become more relevant.

The high volatility detected in separate categories (as depicted on the screenshot) is not accidental – it has grown since we started tracking the data.

Tracking Google updates, SERP changes, and your positions for relevant keywords is important.

The data clearly proves, along with tweets from John Mueller and Gary Illyes, that the algorithms are constantly changing, evolving, and improving.

Let’s see if we can dig deeper in SEMrush Sensor data and discover some hidden secrets of Google SERPs?

Still Don’t Believe That Changes on SERP Are Happening Daily?

When we looked into the gathered data further, we discovered that the amount of URLs that have been on the same SERP position for a few days in a row is steadily declining (the relative number dropped from 41 percent to 38.5 percent), whereas the share of the ones that changed their position only to bounce back the next day is growing steadily (from an average of 13.2 percent to an average of 14.51 percent).

This confirms that there are a lot of small Google experiments every day.

Also, the amount of URLs that have shifted by 3-5 positions is growing steadily, while the 1-2 positions shifts are somewhat in stagnation. But the latter number is still larger than the amount of 3 to 5 position shifts.

Beware: Share of Small Domains in the Top 10 Is Steadily Decreasing

We found another trend that confirms what SEO experts talk about: the bigger the domain is, the easier it will stay in top 10.

In other words, if small domains want to push industry giants aside, they will have to put more effort into optimization, and focus on local search and things like content relevance and link building.


Google pays attention to user signals. So make sure the keywords you are targeting are relevant to your content.

And, of course, make sure your website is secure and fast. Otherwise, even random SERP fluctuations won’t get you anywhere close to the first page.

Yahoo & Google Big Announcement This Afternoon : Search Partnership?

Yahoo and Google are planning a massive announcement this afternoon on the same day that Yahoo has announced that they are no longer entertaining offers from Microsoft.

Microsoft and Yahoo had been in discussions about partnering on certain offerings, more or less paid and organic search, and those discussions led to nothing :

Discussions with Microsoft regarding a potential transaction — whether for an acquisition of all of Yahoo! or a partial acquisition — have concluded. The conclusion of discussions follows numerous meetings and conversations with Microsoft regarding a number of transaction alternatives, including a meeting between Yahoo! and Microsoft on June 8th in which Chairman Roy Bostock and other independent Board members from Yahoo! participated. At that meeting, Microsoft representatives stated unequivocally that Microsoft is not interested in pursuing an acquisition of all of Yahoo!, even at the price range it had previously suggested.

With respect to an acquisition of Yahoo!’s search business alone that Microsoft had proposed, Yahoo!’s Board of Directors has determined, after careful evaluation, that such a transaction would not be consistent with the company’s view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo! stockholders.

Today’s announcement from Yahoo and Google, which may lead to the official announcement that the current head of the Yahoo Network, Jeff Weiner, is leaving the company, is probably going to have something to do with expanding the Google AdWords and Yahoo Search partnership, not handing over or outsourcing search to Google.

Last month I wrote that Yahoo should focus on its proprietary search technology and enter negotiations with Microsoft and Google about farming out its sponsored search to the better company, concentrating on Yahoo’s core offerings in behavioral, post search and profile ad targeting across the Yahoo Network.

Such a move would let Yahoo keep its core Yahoo Search Technology and then syndicating Microsoft Search Ads and/or Google AdWords in its sponsored links area; further leading to a more efficient Yahoo which isn’t tied down to competing with Google AdWords anymore in the paid search arena, which they have had problems with fully monetizing to its potential for years.

Yahoo may be able to in fact increase its revenue from search or sponsored search by working on a very Yahoo favorable revenue share split from either company, forcing a bidding war between Google and the new Microsoft owned & operated Yahoo Search Marketing (or a long term Google partnership).

I also think Yahoo has a lot to learn by looking at the AOL model.

What do you think the announcement will be?

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