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Artificial intelligence has proven to be a game changer in the business domain in terms of achieving accurate results. But the AI models the businesses are designed around depend heavily on data. Unless the developers have humongous data sets that are relevant to the specific use case, AI models do not prove to be of any significance. What if a new business idea can be conceived based on the existing AI model without having to scout for data? Sounds like a complex proposition, but there are companies like Bridgeweave that help startups, particularly in the fin-tech industry with end-to-end business cycle management to reach their goals with least effort. Analytics Insight has engaged in an exclusive interview with Akshaya Bhargava, Founder & Executive Chairman, of1. Kindly brief us about the company, its specialization, and the services that your company offers.
Bridgeweave is a UK-based fintech firm that uses AI models to provide institutional-quality research signals and investment ideas to investors to make better investment decisions. We make use of sophisticated technology to produce tangible outcomes and we believe that this kind of customer-centric approach will enable autonomous wealth management, transforming the wealth management industry in the future. InvestorAi is an AI-powered personal investment analyst for retail investors, that uses AI algorithms that have been trained for global equity markets. It is based on a subscription model and provides a variety of amazing features. Our ‘Follow the Machine’ portfolios are machine-generated portfolios that rebalance automatically and are open for subscription by individual investors.2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.
The Bridgeweave story started when I was the CEO of Barclays Wealth and Investments. I saw a lot of potential in artificial intelligence and thought the new technology can play an important role in creating a better wealth management model that could help people make better financial decisions through the intelligent use of personalized information. The journey so far has been promising. Following the launch of InvestorAi in India in July last year, we announced it in the UK. Today we have over 23,000+ users and have some impressive logos like IIFL, and Paytm Money as partners. We already had an operation and R&D center in Bangalore and have added a second lab in Hyderabad to incubate and foster new ideas. We have our own FtM (follow the machine) portfolios that are listed on Wealthdesk and Smallcase, making it even easier for investors. We have just launched InvestorAi Crypto, which is one of its kind product, that will transform the experience for anyone who makes crypto investments.3. What is your biggest USP that diﬀerentiates the company from competitors?
Our USP is to help our customers in making better investment decisions based on predictive signals along with sophisticated and high-quality information.4. Please brief us about the products and services you provide to your customers and how they get value out of it.
Ans: We offer the below-listed products InvestorAi is a uniquely personalized product built using proprietary AI tech that gives insights and signals for equity investors. Our Follow the Machine (FTM) portfolio (listed on Wealthdesk and Smallcase) provide machine-driven investment ideas and auto-rebalancing of assets for our investors. We recently launched the InvestorAi Crypto app that allows users to make investments in crypto strategies and execute them automatically.5. Tell us how your company is contributing to the artificial intelligence industry of the nation and how the company is benefiting the clients.
Ans: AI is powerful technology but for a large part, it has stayed within operations, back office, and risk management as far as the financial services industry is concerned. We are one of the early companies bringing AI into the front office in a way that directly impacts user capabilities and experience. We believe that more such companies need to provide similar services for AI to become ubiquitous and customer friendly.6. How is artificial intelligence evolving today in the industry as a whole? What are the most important AI trends that you see emerging across the globe?
InvestorAi started off as simple machine learning models that used stochastic modeling. Newer techniques like computer vision (that we use in all our products) have brought deep learning to the forefront. However, the downside of deep learning is that it is not very explainable. This needs to change because unless we are able to explain how the machine has arrived at a certain conclusion, it will never be fully trusted. We believe that explainability and trust are two extremely important areas for AI companies like us to focus on.7. How are disruptive technologies like artificial intelligence impacting today’s innovation?
We believe that no technology is inherently disruptive. It is only when human imagination comes up with a new use for that technology to solve a problem or to remove customer friction that the technology use becomes disruptive. In the same way, we do not see AI as a disruptive technology. However, there will always be innovative companies who use technology cleverly to solve customer problems or to come up with new products.8. What are your growth plans for the next 12 months?
Artificial intelligence has proven to be a game changer in the business domain in terms of achieving accurate results. But the AI models the businesses are designed around depend heavily on data. Unless the developers have humongous data sets that are relevant to the specific use case, AI models do not prove to be of any significance. What if a new business idea can be conceived based on the existing AI model without having to scout for data? Sounds like a complex proposition, but there are companies like Bridgeweave that help startups, particularly in the fin-tech industry with end-to-end business cycle management to reach their goals with least effort. Analytics Insight has engaged in an exclusive interview with Akshaya Bhargava, Founder & Executive Chairman, of Bridgeweave Bridgeweave is a UK-based fintech firm that uses AI models to provide institutional-quality research signals and investment ideas to investors to make better investment decisions. We make use of sophisticated technology to produce tangible outcomes and we believe that this kind of customer-centric approach will enable autonomous wealth management, transforming the wealth management industry in the future. InvestorAi is an AI-powered personal investment analyst for retail investors, that uses AI algorithms that have been trained for global equity markets. It is based on a subscription model and provides a variety of amazing features. Our ‘Follow the Machine’ portfolios are machine-generated portfolios that rebalance automatically and are open for subscription by individual chúng tôi Bridgeweave story started when I was the CEO of Barclays Wealth and Investments. I saw a lot of potential in artificial intelligence and thought the new technology can play an important role in creating a better wealth management model that could help people make better financial decisions through the intelligent use of personalized information. The journey so far has been promising. Following the launch of InvestorAi in India in July last year, we announced it in the UK. Today we have over 23,000+ users and have some impressive logos like IIFL, and Paytm Money as partners. We already had an operation and R&D center in Bangalore and have added a second lab in Hyderabad to incubate and foster new ideas. We have our own FtM (follow the machine) portfolios that are listed on Wealthdesk and Smallcase, making it even easier for investors. We have just launched InvestorAi Crypto, which is one of its kind product, that will transform the experience for anyone who makes crypto chúng tôi USP is to help our customers in making better investment decisions based on predictive signals along with sophisticated and high-quality chúng tôi offer the below-listed productsis a uniquely personalized product built using proprietary AI tech that gives insights and signals for equity investors. Ourportfolio (listed on Wealthdesk and Smallcase) provide machine-driven investment ideas and auto-rebalancing of assets for our investors. We recently launched theapp that allows users to make investments in crypto strategies and execute them chúng tôi is powerful technology but for a large part, it has stayed within operations, back office, and risk management as far as the financial services industry is concerned. We are one of the early companies bringing AI into the front office in a way that directly impacts user capabilities and experience. We believe that more such companies need to provide similar services for AI to become ubiquitous and customer friendly.InvestorAi started off as simple machine learning models that used stochastic modeling. Newer techniques like computer vision (that we use in all our products) have brought deep learning to the forefront. However, the downside of deep learning is that it is not very explainable. This needs to change because unless we are able to explain how the machine has arrived at a certain conclusion, it will never be fully trusted. We believe that explainability and trust are two extremely important areas for AI companies like us to focus chúng tôi believe that no technology is inherently disruptive. It is only when human imagination comes up with a new use for that technology to solve a problem or to remove customer friction that the technology use becomes disruptive. In the same way, we do not see AI as a disruptive technology. However, there will always be innovative companies who use technology cleverly to solve customer problems or to come up with new chúng tôi year is important for us as we will have a new product and new customers using our products and solutions in India and as well as globally. We have launched a product for investors and asset managers for the crypto markets, to make their crypto investing easy.
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Conversational AI security risks
Automated conversation systems are particularly susceptible to assaults because they cannot distinguish between talks created by humans and machines. Additionally, because these systems are based on AI/ML, they inherit the greater security weaknesses of AI systems. Conversational systems leverage NLP as an interface layer to facilitate effective interactions with end users, adding a new threat vector to the dangers already present in ML systems.1. Infected data
As a conversational system is based on AI/ML and is reliant on data, it might malfunction if the data is corrupted. AI systems learn how to do a task via data collected from a variety of sources. If the data are contaminated, the conversational system will also be contaminated, which will lead to poor judgments being made. Let’s use an illustration to better understand: A misclassification of product suggestions by an attacker might have a machine-direct effect on revenue. Based on the categorized suggestions, a product might receive a better rating from a machine, but people would view it differently.2. Adversarial attack
The attackers trick the machine learning system into making inaccurate predictions by introducing malicious inputs. A lot of antagonistic assaults have been reported in the past. One demonstrated that it is feasible to 3D-print a toy turtle with a texture that allows Google’s object identification AI to label it as a rifle, independent of the perspective from which the turtle is photographed.3. Fake Requests to the system
The AI system is growing so sophisticated that these assaults are becoming quite simple to carry out. Attackers can simply imitate fraudulent requests and transactions utilizing cloud infrastructure and AI that mimics human behavior.
For instance, attackers frequently email fake complaints, product queries, or purchase orders using a bot. This would ensure that legitimate requests are also lost, which would result in a loss of money.4. Evil bot
Another issue has arisen as a result of the use of chatbots in hacking. Competition between firms is increasing by the day, ato to undermine the opponent’s image in the industry, one may resort to utilizing a chatbot (better known as an “evil bot”).5. Phishing attacks
Email and text message campaigns used in phishing scams, one of the most prevalent types of social engineering assaults, are created to arouse victims’ curiosity, anxiety, or urgency. Then it prompts users to divulge private information, access risky websites, or download malicious files.
For instance, an email is sent to online service users warning them of a policy violation that requires immediate action on their part, such as a password change.Effective Defence Technique 1. End-to-end Encryption
Encryption is the process of transforming a communication into one that only the sender and recipient can decrypt and read. This prevents any portion of the delivered communication from being seen by anybody else. This is unquestionably one of the most effective ways to ensure Chatbot security and is being frequently used by chatbot creators.
It’s a crucial component of messaging systems like WhatsApp, and major internet companies have worked hard to ensure its security despite of opposition from national governments.2. Authentication
This method is used to control access to those who are “really permitted.” When logging in, users are required to enter a password and unique identification number. OTP (One Time Password) requests are another addition that users must now make.
This guarantees that no one is attempting to access someone else’s account. Each user and employee through a similar authentication process can guarantee chatbot security. Authentication timeout and biometric authentication are other types of authorization.3. Authentication Timeout
An added layer of protection is provided throughout the authentication process by a ticking clock. Verification tokens in this situation have a time restriction on their validity. When a user tries to get access, a time-sensitive code is delivered to his or her phone number or email address. When the token expires, the access is terminated. The requirement for several tries to get access to the data is eliminated by this strategy.4. API Security
It provides an additional layer of defense. Users can use this functionality to send data only to IP addresses that have been white-listed. The IP addresses used to access the APIs will also be shown. If API security is enabled and a user attempts to send an SMS from a different IP address, an error will be displayed.5. Secure Protocols
The HTTPS protocol is always used by default in security systems. Your data is protected from vulnerabilities and many forms of cyber-attacks if it is sent via the HTTPS protocol and encrypted connections, TLS, and SSL.Conclusion
AI and conversational AI are both a blessing and a scourge in the digital age. Both security and system hacking are possible with its help. Cybersecurity will be strengthened if artificial intelligence is used more widely in industry. AI can investigate everything, although humans can only do so to a limited extent. Businesses will be able to act swiftly against customers who pose a threat if they have the capacity to do in-depth analysis.
blog / Entrepreneurship Mastering Entrepreneurial Skills: What Makes Them Important for Success?
Why are entrepreneurial skills so vital in today’s competitive business environment? For starters, these abilities enable professionals to identify and pursue new opportunities, take calculated risks, and innovate for success in an ever-changing market. You don’t have to be an entrepreneur or a business owner to develop entrepreneurial skills – they can help you drive success in your organization and stay ahead of the curve, even as a corporate executive. In this blog, let’s look at the most important entrepreneurial skills, their importance in business, and how you can cultivate them to achieve your goals as a business leader.Top 10 Entrepreneurial Skills
To recognize opportunities, innovate, establish, and grow new businesses, individuals must possess a distinct set of abilities known as entrepreneurial skills. These abilities are crucial for launching and operating a successful business. Here’s a list of some of the most critical entrepreneurial skills you’ll need to succeed:
: Ability to come up with new and innovative ideas and solutions
Willingness to take calculated risks and seize opportunities
Finding solutions to complex problems and overcoming obstacles
Adjusting to changing market conditions and pivoting when necessary
Inspiring and motivating others to achieve common goals
Establishing relationships with stakeholders and conveying ideas clearly and persuasively
Managing cash flow, budgeting, and financial planning
Marketing and sales:
Promoting products and services and building a customer base
Establishing goals and objectives and developing a plan to achieve them
Prioritizing tasks and effectively managing time to maximize productivityWhy Entrepreneurial Skills are Critical for Business Success in Today’s World
Elon Musk and Jeff Bezos are two of the most successful entrepreneurs in business history. Both have transformed their respective industries, and their success can be attributed to their exceptional entrepreneurial abilities.
Elon Musk, the founder of SpaceX, Tesla, and several other businesses, is known for his ingenuity, risk-taking, and ability to solve complex problems. He has a history of taking on seemingly impossible tasks and making them a reality, such as launching a car into space or developing reusable rockets. Musk’s ability to think outside the box and take calculated risks has allowed him to push the limits of what is possible in the technology and space industries.
Amazon founder Jeff Bezos is well-known for his leadership, effective communication, and strategic planning abilities. He founded Amazon as an online bookstore and grew it to become the world’s largest online retailer. Bezos is well-known for his customer-centric approach and ability to build a strong brand and customer base. He also possesses exceptional strategic planning abilities, as evidenced by Amazon’s successful expansion into new markets and industries.
These entrepreneurs’ success demonstrates the growing importance of entrepreneurial skills across industries. They enable individuals to identify opportunities, take risks, innovate, and create and grow new ventures, which can lead to personal and professional growth. Therefore, to succeed as an entrepreneur or business leader in today’s rapidly changing business world, it is critical to recognize, develop, and hone these skills.Tips for Developing and Improving Entrepreneurial Skills
The good news, you can develop and hone your entrepreneurial skills. Here are some tips to help you improve:Read Books and Articles
Reading entrepreneurship books and articles can provide valuable insights and ideas for developing and improving entrepreneurial skills. ‘Crushing It!’ by Gary Vaynerchuk and ‘That Will Never Work’ by Marc Randolph are two books that come highly recommended.Attend Workshops and Seminars
Attending entrepreneurship workshops and seminars can provide learning opportunities and networking. Look for local events or online seminars relevant to your interests and needs.Take Online Courses
Online courses can be a convenient and cost-effective way to improve entrepreneurial skills. Creativity, innovation, and leadership courses are available online on multiple platforms, such as the entrepreneurship courses on the Emeritus platform.Practice Problem-Solving
To overcome obstacles and challenges, entrepreneurs must be skilled at problem-solving. To improve your problem-solving abilities, practice identifying problems and developing solutions.Seek Feedback
Seeking feedback from peers, mentors, and customers can help entrepreneurs improve their skills. Be open to constructive criticism and use it for your improvement.
ALSO READ: How to Pursue a Career in Entrepreneurship: A Comprehensive GuideFrequently Asked Questions What are the Most Common Issues That Entrepreneurs Face?
Financial constraints, competition, regulatory obstacles, and staffing issues are all factors one needs to consider. To overcome this, you should stay focused on your goals, be flexible, and seek help from mentors or other entrepreneurs who have faced similar obstacles.Is Formal Education in Entrepreneurship Required for Success?
No, formal education helps but is not required for success. In fact. many successful entrepreneurs have learned through trial and error, and a wealth of information is available online and in books to assist individuals in developing entrepreneurial skills.
To conclude, developing entrepreneurial skills is critical for success. Individuals can overcome challenges and achieve personal and professional growth by studying successful entrepreneurs, practicing and applying key skills, and seeking out resources for improvement. A culture of innovation and creativity can thus be created in your organization by emphasizing the importance of entrepreneurial skills. To learn more about entrepreneurship and hone those abilities, explore these online entrepreneurship courses by Emeritus in tie-up with the best universities around the world.
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Working effectively with your team is crucial whether you work in a tiny office or a big corporation. Building stronger working connections across all facets of a company requires the capacity for open communication.
Internal divisions, clients, and management. You may create fresh and innovative ideas, enhance relationships among team members, and build trust by investing in team-building workshops. By offering team-building seminars, you may foster better communication networks that you can employ for crisis collaboration and idea generation.Importance of work seminars
Focusing on how your team may collaborate and actually thrive as a team can empower you for long-term success. The capacity to function efficiently and optimize performance is essential to a successful team. The right position is crucial.
It’s simple to write off team building as a one-time thing or novelty. But, it’s crucial to discover strategies to keep tension in order to preserve the skills learned through team building seminars. To develop a path to success, the difficulty is to persuade individuals to engage and participate in meaningful ways outside of routine meetings and presentations.
Because of this, Afterburner is the best team-building seminar for your business. Teams who participate in seminars develop closer ties and gain communication skills through debriefing techniques. Future projects can use the techniques that Afterburner offers. The knowledge you take away from the seminar will make your team stronger in the long term, whether it’s dealing with a significant customer or crisis management.The importance of work seminars
Here are some explanations on why and how to convey the value of workshops inside your company.Builds trust
A successful team must have trust in each other. Employees must be familiar with and trust each other in order to function as a cohesive team. An interesting activity is team building, in which multiple teams connect through various extracurricular activities to strengthen collaboration. When a business fosters a trusting environment at work, staff members are empowered to complete tasks and take charge of their own actions.
Employees who are trusted feel confident and may more easily see their strengths and limitations. Also, it enables workers to be more proactive with their suggestions, risk-takers, listeners, and consensus-builders. With time, everyone on the team gains confidence in calling each other’s flaws out. Initially, people are pushed outside of their comfort zones by learning and acquiring completely new talents. Participants gain confidence and are able to come out of their shells when they perform in front of or as part of a group. Participants gain self-confidence and high self-esteem as they learn new skills and come to understand that they have an aptitude and gift for that ability.Fosters better communication
People perform at their highest level and plan well when they collaborate. To work in smaller groups, discuss ideas, and complete projects quickly, divide up the labor. Employees who communicate effectively understand their roles and those of their coworkers. This fosters teamwork, facilitates collaboration in other people’s achievements, and enables individuals to support one another in reaching their objectives. But, these team-building exercises might lessen the strain. Also, it introduces coworkers and facilitates the socialization of staff members from other departments. All forms of employee interactions benefit from team-building exercises. Casual workshops and gatherings frequently help to remove barriers between employees and management. This makes it possible to open the lines of communication on both ends.Improves performance
Activities that promote the value of task sharing in the workplace are included in team-building exercises. Employees can assist other teams with their job when they work fewer hours. This enhances project objective realization and raises the organization’s overall productivity. Employees acquire new talents that complement their existing ones through team-building exercises.
Boost team productivity, efficiency, and ultimately on-time completion of projects. When coworkers collaborate, they can generate brilliant ideas. A firm that supports open forums for creative individuals to connect and engage with one another is likely to inspire creativity, which usually enhances analytical reasoning among the members of the team and promotes new ideas to help the company progress. helps to produce.
Not only do team building workshops provide employees a terrific chance to network, but they also foster the kind of cooperation and effective communication that is necessary for the workplace. The workplace might suffer greatly from a lack of communication, but it can be readily avoided by sending staff members to team-building exercises. The main goal of team building is to get team members to know one another and better prepare them for collaboration. created and proven in actual team development seminars.Encourages collaboration Connects remote teams
Team-building exercises are a successful technique for organizations where certain teams operate remotely to bring together all of the team members. Although remote workers nonetheless contribute to the company’s output, meeting together helps them better understand one another. People form new networks and improve the environment for remote work through these relationships.
Diversity is also promoted via team building. The majority of businesses employ people from many nations, backgrounds, cultures, and languages. The goal of team building is to create a welcoming atmosphere where individuals can celebrate their diversity, learn from one another, and discover new ways to communicate.Conclusion
Recently, there have been changes in how businesses communicate with their personnel and consumer bases. Acting responsibly, enhancing our culture, and supporting our communities is more crucial than ever. Offering workers, the chance to take part in team-building exercises may be a crucial element in creating productive teams in your business. You may encourage teamwork, raise employee morale, and gain from a future team that is more productive. If a company wants to succeed, collaboration is crucial. Each individual must benefit from the team’s links with other team members in order to effectively increase cooperation, even with the help of effective team-building exercises.
Communication skills are improved through team building exercises, which are renowned for how well groups function as a unit. Many forms of working teams, including business teams, school instructors, volunteers, and medical professionals, can benefit from team-building programs. Workshops may be held off-site in conjunction with team-building activities or on-site at the place of business.
Real-world data shows the most crucial sources of traffic for e-commerce websites
E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground.
Datareportal’s 2023 global overview shows that search engines and social networks are the 2 biggest sources for self-reported online brand research. But how are users navigating to e-commerce websites?B2C top traffic sources
Hubspot’s 2023 user survey, compiled by 400+ users, primarily of B2C audiences, demonstrates a mixed bag in terms of traffic attribution.
The biggest question mark is a sizable chunk of 22% direct traffic, which could include:
‘Dark’ social (untrackable social shares)
Direct links from pdfs, shared documents, or other non-trackable sources
But interestingly, after direct, we see the next top 2 website traffic sources, organic and social, mirroring the report above.
One benefit of our RACE Growth System is that you can use data to monitor your customers’ experiences of your brand during each stage of your marketing funnel. So you can quickly identify which channels or experiences you want to optimize to achieve your goals.
We have dedicated modules focusing on improving reach, interaction, conversion, and engagement for search traffic, social, email, and more, as part of your 90-day marketing strategy action plan.Create your 90-day plan with the RACE Growth System
Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.
Download guide Traffic sources for different types of e-commerce website
If you’re looking for traffic breakdown data segmented by type of website, you might want to take a look at Wolfgang Digital’s E-commerce 2023 KPI report, based on data from their European and US-based international clients. This giant KPI report took over 2 years to complete and is yet to be rivaled as a global source for e-commerce traffic statistics.
It’s based on an analysis of over 250 million website sessions and over €500 million in online revenue over the 12 months from July 2023 to June 2023.
The data clearly shown the importance of paid and organic search marketing which account for over 50% of retail visits. Interestingly, retailers without a physical presence seem to struggle more with generating organic search, relying on paid search more heavily than any other type of retailer.
Email marketing and social media are surprisingly low in comparison – they may be under-represented depending on how well tracking of these channels has been set up in their retail clients.
Paid and organic search are also important for retail sales, but referrals from other sites i.e. including affiliate marketing are lower here.B2C social media growth
The growth of social commerce, highlighted in our 2023 social commerce trends, demonstrates a new way for customers to interact with brands. Marketers investing in in-app experiences may see a decline in actual website traffic, but if done right social commerce UX will help increase sales from other pipelines.Create your 90-day plan with the RACE Growth System
Download your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business.
Download guide 2023 data overview
Yotpo collated data from 65 million ecommerce orders representing $2 billion dollars in transactions over 120,000 ecommerce stores and established what the industry average is for digital media.
The results make for slightly surprising reading. On the face of things, Social makes up a healthy 6%, but this is still a relatively small slice of the overall pie. Paid makes up 5%, which leaves considerable room for growth, whilst email makes up a rather small 3%. The email figure is down to the data source – if you take a look at the Custora data on what influences sales it gives a different picture showing the importance of email to Ecommerce. It would be interesting to see the conversion rates by traffic, as it may be that referrals from emails are on the site because they’ve decided to purchase, whilst those from other sources may be more likely to be there to browse or research. I was slightly surprised that search didn’t make up a larger share since it is how most customers generally start their buying journey. Investing in better content marketing efforts could be more than worth it for many ecommerce stores, if done well it will attract quality links and boost SEO.
Relying too much on one source of traffic leaves you exposed to risks, just because a channel is fantastic for generating traffic today doesn’t mean it will continue to be. Some sites lost out when Panda put penalties on certain SEO linking practices. Others lost out when Facebook decided to massively restrict organic reach. If your site had relied exclusively on one of these sources of traffic then the changes will have put you in some serious trouble.
The best way to avoid these risks is by hedging your bets by acquiring your traffic from a considerable variety of sources. But what is a good variety? That’s where the data comes in.Direct
The big surprise in many ways is how large a proportion of traffic comes from direct. 40% of traffic came from direct, which accounts for more ecommerce traffic than any other single source. Direct in theory is the people who have typed in the URL directly to their browser, but in reality, it means anyone who arrives at the site from a source that cannot be tracked. The source of this traffic is generally links that have been sent to friends/colleagues and then copied and pasted into web browsers. Traffic of this kind is generally referred to as ‘dark social’, as it is comprised of links that are shared socially, but cannot be tracked. This means ‘dark social’ actually accounts for a considerable percentage of direct traffic.Dark Social
By its very nature, it is difficult to accurately account for what percentage of your direct traffic is actually ‘dark social’. However with direct accounting for 40% of ecommerce traffic, it seems likely dark social is making up a large proportion of the total. A general rule of thumb is that for every three people reaching your site via social, a further 7 will be arriving from ‘dark social’, which will appear as direct. If this is true for ecommerce traffic then dark social accounts for half of all the direct traffic, which is 20% of the total traffic. This makes dark social the 3rd largest source of ecommerce traffic by a considerable margin. Bear that mind when designing your landing pages and crafting the copy for your social shares. Social is probably more important to your bottom line than you think.Other statistics on the most popular traffic sources and media channels for retailers?
If you’re not aware of it the excellent Custora Ecommerce Pulse shows orders by channel and is also of interest for retailers to benchmark against. This is the latest data in 2023 compared to 2023.
It’s a compilation showing traffic or media sources from some of the top US retail sites which drive sales.What channels draw the most engaged traffic? How important is mobile?
Mobile has been a buzz word in digital for several years now, to the point where it seems almost outdated to talk about how important it is as everyone should know by now. Mobile now makes up the majority of visits across the web, but this is not the case for ecommerce. Because of the fiddly nature of payment forms, mobile accounts for slightly over 1/3rd of all ecommerce visits. If your rate of mobile traffic is lower than this it might be worth seeing if your site needs further optimisation for mobile. Responsive design should be your first priority, and if this is already in place then it may be worth a bit of user testing to see if the customer journey is as smooth on mobile as it is on desktop.
How AI developers can increase patient trust and transparency in Indian Healthcare
The technology that has captivated multiple sectors, artificial intelligence (AI), is being hailed as a tool that will help provide access to quality medical care for all, including through the development and improvement of diagnostics, personalised medical care, illness prevention, and the discovery of new treatments. The use of AI in medicine is expected to more than tenfold in the next five years. Artificial Intelligence is defined as the use of coded computer software routines (algorithms) with specific instructions to perform tasks that would normally require the use of a human brain. Such software can assist people in understanding and processing language, recognising sounds, identifying objects, and solving problems by utilising learning patterns. Machine learning is a method of constantly improving an algorithm. The refinement process employs large amounts of data and is carried out automatically, allowing the algorithm to change in order to improve the precision of artificial intelligence. Simply put, artificial intelligence (AI) allows computers to model intelligent behavior with minimal human intervention and has been shown to outperform humans in specific tasks.
Deep neural networks (a subset of AI) were used successfully in 2023 to analyze skin cancer images with greater accuracy than a dermatologist and to diagnose diabetic retinopathy (DR) from retinal images. However, the definition of artificial intelligence (AI) is changing. In addition to the more technical definition given above, AI is viewed as something resembling human intelligence, aspiring to outperform the capabilities of any individual technology. It is envisioned as a technological interaction that allows a machine to perform a function that ‘feels’ human. Artificial General Intelligence refers to a machine’s ability to perform any task that a human can perform (AGI). AGI systems are built with the human brain as a model. However, AGI has not yet been achieved; experts recently forecast its emergence by 2060. ML, natural language processing (NLP), speech recognition (text-to-speech and speech-to-text), image recognition and machine vision, expert systems (a computer system that emulates the decision-making ability of a human expert), robotics, and systems for planning, scheduling, and optimization are all examples of artificial intelligence for health.
ML is a key component of AI that allows systems to automatically learn and improve without being explicitly programmed. In fact, AI cannot exist without ML. Computer programmes access and use data to learn without human intervention or assistance, and they adjust actions accordingly. Deep learning (DL), a type of machine learning (ML), is inspired by the human brain and employs multi-layered neural networks to discover complex patterns and relationships in large datasets that traditional ML may miss (Health Nucleus, undated).
In India, health systems face significant challenges in terms of quality, accessibility, affordability, and equity. On the one hand, India has some of the best hospitals in the world, which contributes to the growing medical tourism industry. On the other hand, qualified medical professionals are in short supply: the ratio of available doctors to population (assuming an availability rate of 80%) is estimated to be 1:1,596. (calculated from Central Bureau of Health Intelligence, 2023). In rural areas, the ratio is especially low, forcing patients to travel long distances for even basic care. New ML or other AI technologies could help address a number of these challenges, including improving access to quality healthcare, particularly in rural and low-income areas; addressing the uneven ratio of skilled doctors to patients; improving doctor and nurse training and efficiency, particularly in complex procedures; and enabling the delivery of personalised healthcare at scale.
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