Trending March 2024 # Fastag Mandatory At Tolls: How To Purchase, Recharge & Other Details # Suggested April 2024 # Top 9 Popular

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This has been done under the National Electronic Toll Collection (NETC) program, aimed to ensure smooth functioning of vehicles, promote cashless payments and avoid possible traffic congestions due to toll queues. Once implemented, all the lanes at NHAI toll plazas will accept payments only via FASTags. Although, there will be a hybrid lane with acceptance for both FASTags as well as other modes of payments on the condition that the authorities will charge double the actual toll amount.

What is FASTag?

As the name suggests, FASTag is a small tag that uses radio-frequency identification (RFID) to automate the process deduction of toll charges at NHAI toll plazas. Once affixed on the windscreen of your vehicle, the sensor at toll will be able to read it, and auto-debit the tax amount from your account.

One can link his/ her prepaid account or bank savings account to work with the same. Note that the transaction occurs while the vehicle is in motion and the driver doesn’t need to stop at the gate for toll payment.

How to buy a FASTag?

Alternatively, you can also get it through Point of Sale (POS) locations at the NHAI Toll Plazas or selected private or public sector bank branches which have tied-up with NHAI. As of now, the list includes 23 certified banks, comprising Axis Bank, State Bank of India, IDFC Bank, Kotak Mahindra Bank, Syndicate Bank, ICICI Bank, HDFC Bank, Paytm Payments Bank, Punjab National Bank and more.

Note that for offline purchases, you require registration certificate of your vehicle, a passport size picture of you (owner), address proof, original as well as a copy of your KYC document along with the vehicle. The issuer bank/ agency will charge a joining fee, ranging from Rs. 100 to Rs. 500. The fee may include payment for the tag, refundable security deposit and bundled first recharge amount.

How to activate and recharge your FASTag?

NHAI has also offered a prepaid wallet facility for those who don’t want to link their bank accounts. In this case, you’ll be provided with a digital wallet that can be loaded with money using multiple payment modes.

Offline purchases, on the other hand, don’t need such activation. You just have to provide all the documents mentioned above while buying one, and the issuing authority will link the same with your desired bank account.

For direct payments through the linked bank account, make sure that your savings account has enough cash to pay at the Toll Plaza. Whereas, wallet users need to maintain their balance else the payment at ETC will fail. As per your feasibility, you can use any of the methods, including UPI, debit cards, credit cards, NEFT, and net banking to top-up the balance in your FASTag wallet.

A few things to note

As per IHMCL, if you reside within a range of 10 kilometres from a toll plaza, you can avail a concession on toll to be paid via your FASTag. This requires a couple of documents including proof of residence at the bank or POS location to validate your eligibility. Once the authority verifies the address, you’ll be offered a concession on the toll paid via FASTag assigned to your vehicle.

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Direct Stock Purchase Plan (Dspp)

Direct Stock Purchase Plan (DSPP)

A way for individuals to buy stocks directly from a company rather than through a brokerage

Written by

CFI Team

Published August 18, 2023

Updated June 28, 2023

What is a Direct Stock Purchase Plan (DSPP)?

A Direct Stock Purchase Plan (DSPP) is a way for individuals to buy stocks directly from a company rather than through a brokerage.

Typically, investors purchase stocks through brokerages, such as banks or online investment platforms. In this case, the brokerage acts as a middleman between the investor and the company, providing investors with access to a range of stock offerings on one platform.

However, brokerages typically charge commissions or currency exchange fees per transaction. Through a direct stock purchase plan, an investor can skip the middleman and purchase shares directly from a company. Although DSPPs minimize commissions, there are other drawbacks, such as purchase requirements and transfer fees.


A Direct Stock Purchase Plan (DSPP) is a way for individuals to buy stocks directly from a company rather than through a brokerage.

Through a DSPP, an investor can eliminate any brokerage fees associated with the purchase.

In a DSPP, the price of each share isn’t equivalent to the market price, but rather an average price over a period of time.

How Direct Stock Purchase Plans Work

Direct stock purchase plans offer an alternative to the brokerage model most commonly used in the buying and selling of stocks. By skipping the middleman, investors can invest directly in a company while avoiding any commissions that would be paid to the brokerage.

However, direct stock purchase plans are agreements between an investor and a single company. Therefore, each company may have different requirements regarding the purchase of shares. Examples of companies that offer direct stock purchase plans are Walmart, Starbucks, and Coca-Cola.

Similar to the brokerage model, investors initiate the direct stock purchase by transferring money from their checking or savings accounts, and the money is used to purchase shares. Unlike a brokerage, direct stock purchase plans typically enforce minimum investment requirements, which limit the minimum number of shares that can be bought in each transaction.

Also, the price of each share isn’t equivalent to the market price, but rather the average price over a period of time. Funds from investors are pooled and are used to purchase shares periodically. Once the shares are purchased, the plan administrator will issue the investor a certificate that states the number of shares purchased, dividends, and other relevant information.

Direct stock purchases are managed by transfer agents, which are third-party institutions that record transactions, issue certificates, and perform administrative duties. Some of the world’s largest transfer agents include Computershare Trust Company and American Stock Transfer & Trust Company (AST).

For institutional investors that purchase large quantities of shares, direct stock purchases may be beneficial because companies can offer discounts that are unavailable through traditional brokerage models.

Direct stock purchases can provide increased communication between the investor and the company. Some corporations may also offer employee stock ownership plans (ESOP), which allow employees to purchase shares at a discounted price.

Advantages of Direct Stock Purchases 1. Offers cost savings 2. Provides a simplified purchasing experience

Avoiding the brokerage model can also provide greater simplicity in the purchasing experience.

3. Promotes stronger investor relations

For the company itself, direct stock purchases can be beneficial because it promotes stronger investor relations. Since shares are purchased directly, the company can reach out to investors directly to promote and share information.

4. Prevents short-selling

Also, shares purchased through direct stock purchases cannot be shorted, which prevents short-selling and reduces price volatility.

1. Charges other fees

Although direct stock purchases eliminate brokerage fees, there are still other fees that can arise, such as account setup fees, transaction fees, or fees to sell.

2. Reduces portfolio diversity and limits trading options

Direct stock purchases are between an investor and a single company. While a brokerage can offer thousands of stock options, a direct stock purchase limits the investor to one stock. It reduces portfolio diversity and limits an investor’s trading options.

With direct stock purchases, it’s difficult to know the price of each share before purchasing as the prices are an average. This makes it difficult to time the market and more complicated for investors to sell.

Additional Resources

Tiktok A Key Part Of Consumers’ Path To Purchase

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.

The study aims to identify TikTok’s role in and perceptions across the retail consumer journey.

According to results of the study, the impact of TikTok is translating outside of the platform and into the real world.

TikTok is reshaping the traditional path to purchase and driving sales at scale.

Rather than a sales funnel, the path to purchase on TikTok is described as an “infinite loop.” That means there’s no defined start an end point.

Instead, consumers enter, exit, and re-enter the sales journey at different stages based on their needs and wants.

It’s important for marketers to be aware of the results of this study, as TikTok’s influence over consumer purchase decisions will likely only go up from here.

Here are the top highlights of the study to take note of.

Key Highlights From The Study On The TikTok Sales Journey

In the following sections you’ll find a roundup of key data points from the TikTok Marketing Science Global Retail Path To Purchase Study, conducted by Material.

TikTok User Statistics

These stats highlight users’ perception of TikTok, along with their wants and needs:

44% of daily TikTok users want branded content to be fun and entertaining.

49% of users say TikTok is a source for discovering something new.

35% of users say TikTok is a source for learning something new.

29% of users say TikTok is a source for inspiration.

These stats highlight the consumer behavior of TikTok users:

Users spend 14% more when TikTok is part of the purchase journey

37% of users discovered something on TikTok and immediately went to buy it.

35% of TikTok users buy something they see on the platform.

29% of users say they weren’t able to buy a product they discovered on TikTok because it was sold out.

39% of TikTok users say “lifting spirits” is a key factor when they decide to buy a product.

TikTok Users Post-Purchase Behavior

The following stats highlight what TikTok users do after they buy a product they discovered on the platform:

1 in 5 users make how-to or tutorial videos on TikTok.

1 in 4 users created a post showing off a product they bought.

1 in 5 users DM a brand.

1 in 4 users followed a brand.

TikTok Users Compared To Other Social Media Users

Compared to users on other social media platforms, TikTok users are:

1.5x more likely to immediately go out and buy something they discovered on the platform compared to other platforms’ users.

1.5x more likely to convince a friend or family member to buy a product they’ve seen on the app

2.4x more likely to create a post and tag a brand after buying a product.

1.3x more likely to feel excited or euphoric about product purchases.

1.4x more likely than users on other platforms to research products and brands they discover.

For more data on TikTok’s role in consumers’ path to purchase, see the full study.

Source: TikTok

Featured Image: Ascannio/Shutterstock

Jiophone New Rules: Penalties, Mandatory Recharges And Return Policy

Reliance Jio has put up the terms and conditions on its website for returning JioPhone units. It reveals that buyers may actually have to end up paying if they want to return the device before the stipulated date. Also, the company reserves the right to ask for the phone back if it is not being used. Moreover, to claim the Rs. 1,500 security deposit, recharges worth Rs. 4,500 are mandatory.

Mandatory recharges

First and most important thing to notice are the mandatory recharges. As we all know, the company had promised to refund the security deposit of Rs. 1,500 after three years when you return the device. But, now it comes with a catch. To be eligible for the refund, you need to recharge your number with minimum vouchers of Rs. 1,500 annually and Rs. 4,500 over the three-year period.

So basically, you would be spending more than Rs. 4,500 on the 4G feature phone over the next 3 years, in order to get your deposit of Rs. 1,500 back. If you do not follow this, the company has the right to take back your device.

Return Policy

Customers who return the JioPhone after one year but before two years would be charged Rs. 1,000 in addition to applicable GST or other taxes. Similarly, customers who return the device after two years but before completing the 3 years would be charged Rs. 500 and applicable GST or other taxes.

The best way to make sure that you get your money back after the three year period is to recharge the device with Rs. 153 atleast 10 times every year. Further, the company says users have a 3-month window after 3 years to handover their Jio Phone unit in order to claim the refund. If you do not return the handset to the company in this 3-month window, the Rs. 1,500 refundable deposit will be forfeited and you will still have to return the device to the company.

Use of JioPhone

The Jio Phone will be SIM-locked, meaning it is locked to use the Reliance Jio network only and assigned the fixed number. However, the company says that it “may, solely at its discretion, allow the use of the JioPhone with any other compatible network from time to time.”

Jio says the user should remove the SIM card from the handset before handing it over. It also mentions that returning the device does not cancel the Recipient’s service contract with the carrier i.e. Reliance Jio.


The Jio Phone handset warranty is 1 year, and six months on the charger from the date of delivery. The warranty will be voided if the handset’s seal, serial number or date code has been removed, defaced or altered. Also, if it has been subjected to modifications like rooting, reverse engineering, unlocking, jail-breaking, the warranty gets voided.

Privacy Policy

Reliance Retail (RRL) which is selling the JioPhone has also described the privacy policies. Notably, the company may access the device’s “precise geolocation and other information related to your location on a regular basis through Bluetooth and Wi-Fi signals, calendar entries and other technologies and data.”

Moreover, RRL, its licensees, and agents can also collect location data anonymously and in a form, that does identify the user. This information may be used by the company or its affiliates to “provide and improve location-based products and services.” The data collected via cookies will be treated as non-personal information, Jio says.

Simply by using location-based services on the handset, you give the “consent to transmission, collection, maintenance, processing and use of your location data and queries to provide and improve such products and services.” Likewise, using a content app on the phone is a signal to the company that the user has agreed to share consumption data via “cookies, beacons, and other technologies in certain areas.”

The company also “may collect and store recordings of your voice that RRL makes when you use voice commands to control a service.” These recordings can be shared with speech-to-text conversion services on Jio’s behalf to “receive and store certain voice commands.”

The delivery of JioPhone has been started. If you have pre-booked a device, you can check the status of your Reliance JioPhone delivery by calling Jio customer care number 18008908900 using your registered mobile number or tracking it online.

How To Win At Customer Lifecycle Marketing

Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing the entire customer lifecycle. (We’re tired just thinking about it!)

If you’re trying to understand customer lifecycle marketing, grab a coffee and read on: we’re here to remedy your marketing overwhelm. In this blog post, we explain why you need to work across the entire customer journey, and how to do it well.

What is customer lifecycle marketing?

Customer lifecycle marketing is about making every touchpoint between a customer and a brand more profitable.

A customer’s lifecycle describes their journey through the buying cycle. It includes every interaction they have with your brand along the way. And covers every marketing channel those interactions happen on.

Creating a customer lifecycle marketing strategy helps you optimize each and every customer interaction. The aim is to build a stronger relationship that will increase revenue.

Stages of customer lifecycle marketing

So, what are the different stages of the customer lifecycle and which tactics are most relevant at each stage?


Creating content based on things people are searching for (that relate to your offering) is a great way to get discovered.

If your content meets search intentions well, you will attract organic traffic to your website. Make sure you meet informational needs rather than pushing your product.

Here’s a strong example of attractive content from Airbnb. It meets the needs of people searching for “things to do in Berlin”:

Creating content that’s found through search gets you in front of customers at the beginning of their journey to purchase. When they do start comparing purchase options, you’ll be top of mind.


The consideration stage of the customer lifecycle is when customers consider purchase options. You want to get them to form a preference for your brand.

Content types that help include welcome campaigns, ratings and reviews, and product descriptions.

A welcome campaign is an automated series of emails, triggered when someone subscribes. It enables you to position your products in bite-sized chunks and entice your customer to

Here’s a welcome email example from Office that we love. It’s benefit-led, it encourages social engagement, and it introduces popular brands:

Reviews and ratings are another useful tool you can use at the consideration stage. They act as social proof and help customers assess whether a product is a safe choice.


Now you need to persuade your customers to purchase from you. Product recommendations, cart abandonment campaigns, and calls-to-action are your tools to do this.

Here’s an example of a tempting cart abandonment email from Kate Spade that would have enticed us back to buy:


The retention stage of the customer lifecycle is your chance to build loyalty and retain customers.

Try using loyalty schemes, product recommendations, or VIP discounts at this stage.

Advocacy Win-back

The win-back stage is when you employ tactics to win back any lapsed customers. Re-engagement email campaigns are an effective way to win-back those sleeping subscribers.

Reminding people what you have to offer is a pragmatic way to approach this. Here’s a great example of this tactic in action from Boden:

Why does post-purchase marketing matter?

Conversions are not the end of the customer’s lifecycle. They are only the midpoint.

These tactics help you shape post-purchase behaviour (the way a customer thinks, feels, and acts after they have bought something).

It’s common for customers to feel anxious after a purchase. They’ve just parted with their hard-earned money. Naturally, they question if they spent it well.

Post-purchase marketing is your tool to influence how your customer feels about their purchase. Done well, you can use post-purchase marketing to:

make customers feel good about their purchase

increase the likelihood your customer will buy from you again

How to win at post-purchase marketing

Email marketing is an ideal post-purchase marketing channel. With the right technology in place, you can set up automated emails that are triggered when a customer buys from you.

Here are some essential post-purchase email marketing ideas to get you started:

Thank you

Thanking your customers for their purchase builds rapport and makes them feel good about what they’ve just bought.

Here’s a bold and simple post-purchase thank you example from Abercrombie & Finch:

Refund policy and returns

Send an email to remind customers of your refund policy and clearly explain your returns policy. This helps to reduce post-purchase anxiety.

How-to guides

It’s frustrating when you can’t work out how to use something you just bought.

Email a how-to guide to help your customers use their purchase. This will improve their experience and reduces the risk that they’ll regret buying from you.

Product care tips

Some customers worry they’ll have to replace their purchase so soon it won’t be worth the money.

Send a care guide so your customers know how to look after their product. This reassures them it will last for a while and offer good value. 

Product recommendations

Email personalized recommendations for complementary products. This helps your customers get the most out of their purchase.

Here’s an example of how to do post-purchase product recommendations well from Best Buy:

Loyalty programme

Show your customers you value their custom by inviting them to become part of your loyalty programme. This is a great way to encourage frequent purchasing.

Product satisfaction feedback

Asking for feedback helps you improve your customer experience and shows customers you care.

Make sure you time feedback requests well to get the best response rate. This will depend on when the customer will have had a chance to use the product. 

Social media and user-generated content

Get customers to post lifestyle snaps of their new purchase to inspire others to buy. This helps you build a bank of user-generated visual content to use for future campaigns. 

Refer a friend

Offer your customers the chance to refer a friend in return for a discount. This helps you increase your customer base and boost your revenue.


Prompt customers to re-order before their product runs out with an automated replenishment email.

This ensures they aren’t left in the lurch (and that they don’t buy from a competitor).

Learn more by reading Pure360’s best practice guide to post-purchase marketing.


We hope this post has helped you learn about customer lifecycle marketing and given you some ideas to play with.

To implement the strategies we’ve explored, you’ll need the right marketing automation technology in place. That’s where we come in.

How To Find A Slot At Your Nearest Covid

The Government of India opened registrations for Coronavirus vaccination for the 18-45 age group earlier last week. Given the massive demand, it’s hard to find an open slot even if you’re glued to the Cowin website. Considering the situation, developers in the country have come together to create solutions that help people get an email or even Telegram alerts whenever an open slot is available nearby. In this article, we’ve picked the platforms you can use to find nearby vaccination centers and the websites for getting open slot email alerts.

Find Nearest COVID-19 Vaccination Center in India 1. CoWIN Website

2. Google Search and Maps

Another method for locating nearby Coronavirus vaccination centers in India is to use Google Search or Maps. Type ‘Covid 19 vaccine’ in Google Search and switch to the ‘Where to get it’ tab to view vaccination centers near you.

You can also search for vaccination centers through Google Maps. Just like Google Search, type ‘Covid 19 vaccine’ in the search box, and you will see nearby vaccination centers marked on the map. Do keep in mind that you need to register and book slots via CoWIN before visiting a center if you’re in the 18-45 age group.

3. MyGov WhatsApp Chatbot

WhatsApp has launched a chatbot in collaboration with the Indian government and Jio’s Haptik to help users find the nearest vaccination center. You can send ‘Hi’ or ‘Namaste’ to 9013151515 or use this direct link to access the chatbot. However, during my testing, it took over 10 minutes to respond, presumably due to overload.

When it responds, send ‘1’ to find information related to Covid vaccination centers. In response to the next message, send ‘1’ again and wait for the reply. Then, you need to input your PIN code to see the nearest COVID-19 vaccination centers along with the available slots and age limit. If the chatbot takes time to respond, check step 1 and use the CoWIN website instead.

4. Facebook COVID-19 Vaccine Finder Tool

Facebook recently added a COVID-19 vaccine finder tool to its mobile app in India. Using this, you can find the nearest vaccination center without leaving the Facebook app on iOS or Android. In a vernacular push, Facebook is making this tool available in 17 languages in the country. You can find this feature under Facebook’s COVID-19 Information Center.

5. Find Slot (for Coronavirus Vaccine in India)

Visit Find Slot to Book a COVID-19 Vaccination Slot in India

Get Email Alerts for COVID-19 Vaccines 1. GetJab Website

GetJab is a useful resource for getting email alerts with open COVID-19 vaccination slots in India. Developed by Freshworks product manager Shyam Sunder with his friends, Getjab will send you email alerts whenever new slots open for the 18-45 age group. All you have to do is enter your name, pick your district, and type your email address. You can optionally choose to add your phone number, presumably for SMS alerts.

Visit GetJab

2. Vaccine Tracker on Google Sheets

Get Telegram Alerts for COVID-19 Vaccine Slots in India

Developer Berty Thomas has created a website to help people in the 18-45 age group find open vaccination slots in India. Also, Thomas has set up Telegram channels for district-specific slot alerts. You can find the appropriate Telegram channel for your city from this Twitter thread or the Under 45 website’s home page.

Visit Under 45 Website

Locate COVID-19 Vaccination Centers Near You

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