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If there is one industry that grew exponentially during Covid-19, and still continues to do so, it’s Fintech.
Fintech refers to the “financial technology” that overlaps with both banking and payment processing systems.
While there are many ways of defining it, it generally refers to any organization or service that provides financial products and services using technology. This usually includes software or virtual apps instead of traditional brick-and-mortar channels. Like physical banks or ATM payment processors.
This also includes all branches of digital banking, payment processing, Fintech startups, and financial data providers. All under one umbrella basically.
Making Financial Services AffordableWith the introduction of Fintech, banks were suddenly under incredible pressure to stay competitive. Especially during the early days of Covid-19. The need for digital payment solutions rose exponentially and with this changing landscape, solutions were needed fast.
Whether you were getting a payday loan in Toronto, or some personal loan in Australia, now the only way to do it was online, or in some other digital manner. This cut down costs and made things quite affordable for the masses.
Due to this, there has been a massive increase in the number of Fintech companies worldwide.
As these new ventures are growing, traditional banks are taking note and making plans to enter the space themselves.
For example, The Bank of England and Bank of Canada joined World Bank and launched a new global Fintech initiative in Paris.
The new initiative, dubbed “Fintech Lab,” was founded to help countries around the world establish themselves as global Fintech hubs. Fintech Lab will also be focused on promoting financial inclusion, including financial literacy for all
The Cambridge Centre for Alternative Finance Fintech is looking to transform how innovation and creativity in finance happens. It serves as a hub of knowledge and expertise that will help shape the future of financial services. It will be instrumental in shaping leading-edge solutions, new methods and creative applications for this industry.
Also read: Top 10 Helpful GitHub Storage For Web Developers
Developing Countries Love FintechDue to Covid-19, the underdeveloped banking infrastructure in developing countries needed a complete overhaul. This time was seen as an opportunity to bring in new innovative ideas from the Fintech space. To completely change and revolutionize their current systems.
This has helped tremendously. Especially the continent of Africa. Where people can fulfill their banking needs just through their phone now. Before, they didn’t even have access to real banks. If they did, it was very limited and complex.
Africa’s internet costs are quite high. Now the hope is maybe Fintech can find an indirect solution to reduce these costs as well.
No matter how you look at it, it seems like Fintech is here to stay.
Also read: The 15 Best E-Commerce Marketing Tools
This Trend Will ContinueFrom the COVID-19 FinTech Market Rapid Assessment Study, the global Fintech market is expected to grow at a CAGR of over 40% in 2023.
The COVID-19 FinTech market is growing rapidly in recent years because of innovations in technology. The study predicts that it will reach USD 780 billion by 2023.
The study also indicates that blockchain will be one of the most disruptive technologies for the finance sector in 2023 and beyond.
As it offers faster transactions with lower costs to businesses and consumers. Blockchain is also becoming known as Fintech 2.0.
Let’s see what happens in this very exciting space as it continues to expand by leaps and bounds.
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10 Most Trusted Fintech Companies In India
The fintech market is witnessing a significant change on the back of growing digital penetration in India. Fintech in the banking and financial sector offer services in the form of products, applications, processes and models. The use of smartphones for mobile banking and investing services is providing an impetus to the market. According to Paytm is India’s largest mobile commerce platform which provides services like mobile recharge and bill payment utility. In a very short span of time, Paytm has scaled to more than 60 million orders per month and has become full market place to consumers on its mobile app. It has more than 200 million registered users.
Launched in 2023, Bharat Interface for Money is an initiative to enable fast, secure, reliable cashless payments through your mobile phone. BHIM is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. This app registers your bank account and set up a UPI PIN for the bank account. The mobile number is the payment address (PA), and one can simply send or receive money from family, friends, and customers through this.
It offers mobile payment services to enterprise clients. The company also allows merchants to accept plastic card payments through phones, thus getting rid of the cost of integrating POS. At present, the company has over 30,000 merchants, which includes McDonald’s, Reliance Life and Asian Paints. Its investor includes Meru Capital, Matrix Partners India, DSG Consumer Partners, OLA and US hedge fund Falcon Edge Capital.
Unified Payments Interface (UPI) is an instant real-time payment system which facilitates inter-bank transactions. UPI is built over Immediate Payment Services (IMPS) for transferring funds. Unlike other traditional mobile wallets, it doesn’t store money. On the contrary, it directly withdraws and deposits funds directly from the bank accounts whenever a transaction is requested. It uses Virtual Payment Address, Account Number with IFS Code, Mobile Number with MMID, and Aadhar Number, or a one-time use Virtual ID.
Headquartered in Bangalore, Capital Float is the trade name of Zen Lefin Pvt. Ltd., a non-banking finance company (NBFC). It is an online platform that offers working capital finance to SMEs. The platform provides flexible short-term loans that can be used to service new orders, optimize cash cycles or purchase inventory. Borrowers can apply online and choose desired payments terms and get funds in their bank account in one-week times with minimal hassle.
Founded in 2009, MobiKwiK provides a mobile phone-based payment system and digital wallet to more than 2,50,000 online and offline avenues. Customers can add money to an online wallet that can be used for payments. The company launched its MobiKwiK Lite mobile app in November 2023, designed for users of older 2G mobile networks and for those in areas with poor internet connectivity.
Faircent is among the pioneers in the peer-to-peer lending marketplace for loans. With their partnership and technology platform, they enable lenders and borrowers to interact amongst themselves to adopt a mutually agreeable rate for their transactions. chúng tôi was listed in the 2023 NASSCOM Emerge 50 in 2023.
Oxigen is a trusted brand in the payment space and boasts of a wide retail network across India. It runs Oxigen wallet which is the first and largest payment solution provider in India. The company has over 20 million users and a network of 15,000 online and offline merchants, 170+ Banks and 15,000 modern trade partners across the country.
Lendingkart is a non-deposit taking Non-Banking Financial Company (NBFC), providing SME lending in India. It offers a credit evaluation platform that helps small businesses and entrepreneurs with working capital finance. It uses big data scoring and analytics to evaluate a customer’s business.
The company provides mobile point-of-sales payment solutions in India. It offers card swipe device and a mobile application for businesses and financial institutions to complete various financial transactions with their customers. Ezetap’s solution features remote pay, universal payment acceptance, multi-bank EMI, on-us routing, multi-TID, smart charge slips etc.
ConclusionNowadays banks do not see fintech companies as disruptors anymore. They are more like partners who paired-up to take on the challenges of a new digital India. This integration combines the strengths of both the administration of fintech with the strength and reach of traditional banking.
The fintech market is witnessing a significant change on the back of growing digital penetration in India. Fintech in the banking and financial sector offer services in the form of products, applications, processes and models. The use of smartphones for mobile banking and investing services is providing an impetus to the market. According to Times of India , Digital payment transactions reached a number of 11.62 billion between April and November 2023, and is expected to increase to 18 billion in the coming fiscal year. It became possible because of the combination of cheap mobile data rates and the technological ease of digital payments. These numbers also boiled largely down to the initiatives by the government to boost financial inclusion and promote a cashless society. Fintech Adoption Index (2023) , a survey of more than 22,000 digitally active consumers ranks India at second place (52%) behind China (69%) in terms of percentage of digitally active population. Keeping in mind the speed with which India’s payment landscape is developing, it won’t come to surprise if India takes over China in the not-so-distant future. 2023 was indeed a revolutionary year in the fintech space and one can expect the same in the upcoming year. With over 400 companies including more than 200 start-ups, India is rapidly emerging as a fintech products hub. Considering the pace of development, we bring you a list of 10 most trusted fintech companies in India that are riding high on the fintech wave.Paytm is India’s largest mobile commerce platform which provides services like mobile recharge and bill payment utility. In a very short span of time, Paytm has scaled to more than 60 million orders per month and has become full market place to consumers on its mobile app. It has more than 200 million registered users.Launched in 2023, Bharat Interface for Money is an initiative to enable fast, secure, reliable cashless payments through your mobile phone. BHIM is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. This app registers your bank account and set up a UPI PIN for the bank account. The mobile number is the payment address (PA), and one can simply send or receive money from family, friends, and customers through chúng tôi offers mobile payment services to enterprise clients. The company also allows merchants to accept plastic card payments through phones, thus getting rid of the cost of integrating POS. At present, the company has over 30,000 merchants, which includes McDonald’s, Reliance Life and Asian Paints. Its investor includes Meru Capital, Matrix Partners India, DSG Consumer Partners, OLA and US hedge fund Falcon Edge Capital.Unified Payments Interface (UPI) is an instant real-time payment system which facilitates inter-bank transactions. UPI is built over Immediate Payment Services (IMPS) for transferring funds. Unlike other traditional mobile wallets, it doesn’t store money. On the contrary, it directly withdraws and deposits funds directly from the bank accounts whenever a transaction is requested. It uses Virtual Payment Address, Account Number with IFS Code, Mobile Number with MMID, and Aadhar Number, or a one-time use Virtual ID.Headquartered in Bangalore, Capital Float is the trade name of Zen Lefin Pvt. Ltd., a non-banking finance company (NBFC). It is an online platform that offers working capital finance to SMEs. The platform provides flexible short-term loans that can be used to service new orders, optimize cash cycles or purchase inventory. Borrowers can apply online and choose desired payments terms and get funds in their bank account in one-week times with minimal hassle.Founded in 2009, MobiKwiK provides a mobile phone-based payment system and digital wallet to more than 2,50,000 online and offline avenues. Customers can add money to an online wallet that can be used for payments. The company launched its MobiKwiK Lite mobile app in November 2023, designed for users of older 2G mobile networks and for those in areas with poor internet connectivity.Faircent is among the pioneers in the peer-to-peer lending marketplace for loans. With their partnership and technology platform, they enable lenders and borrowers to interact amongst themselves to adopt a mutually agreeable rate for their transactions. chúng tôi was listed in the 2023 NASSCOM Emerge 50 in 2023.Oxigen is a trusted brand in the payment space and boasts of a wide retail network across India. It runs Oxigen wallet which is the first and largest payment solution provider in India. The company has over 20 million users and a network of 15,000 online and offline merchants, 170+ Banks and 15,000 modern trade partners across the country.Lendingkart is a non-deposit taking Non-Banking Financial Company (NBFC), providing SME lending in India. It offers a credit evaluation platform that helps small businesses and entrepreneurs with working capital finance. It uses big data scoring and analytics to evaluate a customer’s chúng tôi company provides mobile point-of-sales payment solutions in India. It offers card swipe device and a mobile application for businesses and financial institutions to complete various financial transactions with their customers. Ezetap’s solution features remote pay, universal payment acceptance, multi-bank EMI, on-us routing, multi-TID, smart charge slips etc.Nowadays banks do not see fintech companies as disruptors anymore. They are more like partners who paired-up to take on the challenges of a new digital India. This integration combines the strengths of both the administration of fintech with the strength and reach of traditional banking. Supporting this, the number of consumers are increasing who are ready to incorporate technological innovations in their daily lives, mobile data is getting cheaper, government regulations are leading the charge and private players are making major investments.
Four Wild Animals That Are Thriving In Cities
This story originally featured on Outdoor Life.
I was walking across campus one morning when I got a text from my dad. It was an image of a dead woodcock lying on the street in New York City. The message read, “Found another one on my way to work today.” This wasn’t the first time my father had come across a timberdoodle that met its fate by flying into an NYC skyscraper.
As someone who grew up 30 minutes outside the city, I never thought wild game would inhabit any part of the Five Boroughs. Seeing deer, coyotes, ducks, and other kinds of critters was common here in the wilderness areas and waters near my home in Long Island, but on the streets of New York? Our city centers continue to expand with development and urban sprawl, which means human infringement on animal habitat continues. So it’s not surprising that humans are encountering these animals within city limits more and more.
Residents of Houston’s suburbs are now capturing videos of coyotes on home security cameras. Some videos show coyotes walking through driveways, right under basketball hoops. In the summer of 2023, in West Milford, New Jersey, an 82 year-old man was attacked by a black bear in his garage. Ronald Jelinek received more than 30 stitches to his face after the bear took a swipe at him. The bear was later captured and euthanized by the state.
Woodcock and other migratory birds are flying into the windows of tall buildings, deer are well-established in the suburbs, coyotes roam city streets, and mallards are spending their days on man-made ponds within neighborhoods and apartment complexes. So how are these wild animals adapting—and thriving—in such places? Is it good for them? And what does it mean for the folks living in those communities? I talked to the experts to find out.
The big cats of Los AngelesA collared mountain lion in the Santa Monica Mountains outside L.A. National Park Service
Los Angeles and the Santa Monica Mountains are home to a healthy population of mountain lions. The National Park Service has studied lions since 2002 in the L.A. and Santa Monicas, and has monitored nearly a hundred individual lions in region. The latest captured and released lion is P-95, whose name indicates it’s the 95th puma captured in the study. You can find interactive maps of L.A.’s cougars and other urban wildlife here.
The summer of 2023 was one of the most successful reproductive seasons for cougars in the western L.A. area. NPS discovered 13 newborn kittens across five different dens. For the most part, these mountain lions are staying elusive and sticking to eating their natural prey.
“We’ve hiked in on over 700 kill sites,” says Sikich. “Roughly 88 percent of their diet is deer followed by coyote, raccoon, and smaller prey items. They’re staying elusive and out of sight among all these people and homes.”
One of the most dangerous factors facing cougars is habitat fragmentation, according to the NPS. Vehicle collisions and inbreeding are also significant concerns.
“The main issue with these mountain lions is that they’re trapped in the Santa Monica region,” says Sikich. “They have some of the lowest genetic diversity ever recorded.”
It’s not often that people are able to snap a picture of an urban cougar, but no mountain lion photo may be more iconic than the 2013 image of a male cougar, prowling at night with the Hollywood sign in the background.
“Around here, most of the public supports having lions around,” says Sikich. “A lot of that has been through education from the National Park Service and other organizations.”
Over the two decades he’s spent studying mountain lions in southern California, Sikich and his team have not yet documented a single human conflict with an individual lion.
“If lions looked at people as prey, we wouldn’t have mountain lions anymore. Because any lion that attacks someone is taken out,” he says. “I tell people that lions see us every day—we just don’t see them.”
Living with whitetailWhitetails have overrun many urban communities. Pixabay
Found in almost every state in the US, whitetail deer are one of the most common species you’ll see in urban areas. With the continued expansion of cities, deer have increasingly overlapped with humans.
“Suburban, and urban landscapes, to some degree, provide high-quality food sources for deer because people plant nutritious vegetation around their homes and green spaces,” says Jeremy Hurst, a big game biologist for the New York State Department of Environmental Conservation. “One deer that was handled on Staten Island a couple of years ago was a buck that weighed more than 300 pounds. It’s clear deer in [most] suburban areas aren’t nutritionally limited.”
Suburban whitetails don’t need much to survive, and as long as their nutritional and safety needs are met, they can live almost anywhere. Whitetails are browsers and will feed on herbaceous plants, acorns, berries, and other shrubs. Some of their most favorable plants are narrowed-leafed evergreen, like arborvitae and fir. According to the Rhode Island Department of Environmental Management, hostas, daylilies, and tulips are a few of the preferred food plants frequently damaged by deer.
In Syracuse—a major urban center in New York state—Hurst’s colleagues tracked deer in the snow to study their movement patterns.
“It’s pretty remarkable to see the spaces deer are using,” Hurst says. “In many cases, they are traveling at night by using small habitat patches like wooded backyards and strips of suburbia wood lines to link up to larger green spaces like cemeteries, golf courses, and parks.”
Controlling these deer herds can be challenging. A cull hunt is often ruled out of the question due to human population densities, so game managers have employed many different tactics with varying degrees of success. In 2023, New York City launched a non-lethal deer management plan that focused on male deer sterilization, public education, and natural resource protection. As of 2023, 93 percent of the antlered males on Staten Island had been sterilized, according to the NYC Department of Parks and Recreation.
“Urban deer management works in a completely different frame of reference and context than deer management in general,” says Hurst. “Hunting in many cases is not achievable in these areas either because the lands aren’t open to hunting or the housing is such that firearms and bows aren’t allowed to be discharged.”
Often, the removal of deer may be necessary to prevent starvation, disease, and human conflicts, but the methodology in which it occurs differs from typical deer management practices.
“You have to explore the alternatives, and what’s acceptable in a rural landscape may not be logistically feasible or socially acceptable in an urban context.”
Hurst explains that there needs to be ownership and partnership with the municipality for effective management in urban centers. This requires participation from leadership and the public within that community. After all, there is no one-size-fits-all approach to urban deer management.
Maryland’s Howard County, which lies just outside Baltimore, has experienced similar problems with urban deer conflict. The Howard County Department of Recreation and Parks worked diligently with the public to develop a comprehensive deer management plan. Leadership worked with citizens, business owners, and resource professionals to create a plan to benefit everyone in the area. The plan outlined goals, conservation strategies, roles, management methods, and more. It is a good example of an effective partnership between community leaders and the public to do what’s best for humans and deer herds.
Chicago’s song dogsCoyotes have been thriving on the streets of Chicago for decades. Pixabay
The Urban Coyote Project focuses on coyote populations in greater Chicago. The research initiative began in 2000 due to increased sightings and a growing fear of conflicts with humans. What was supposed to be a one-year study has lasted two decades, spearheaded by wildlife ecologist and Ohio State University professor, Stan Gehrt.
“People are living with coyotes whether they know it or not,” says Gehrt, who also works with the Max McGraw Wildlife Foundation to study Chicago’s coyotes. “The public perception sometimes is that there is a belief that there is a greater risk than there really is for conflict between coyotes and humans. We’ve found that the number of coyotes that come into conflict with humans is a very small percentage, and that hasn’t changed over time.”
The misconception that coyotes are out to hurt humans is a common one. While occasional conflicts do arise between coyotes and pets, it’s rare for there to be an issue with humans.
“The majority of the coyotes maintain their fear of people, even after years and years of living among them,” Gehrt says. “That’s the most important thing. Not only [is that true of the overall coyote] population, but even at the individual level. The public doesn’t see that because those coyotes are staying hidden, and they aren’t doing anything to draw attention to themselves. There is a small percentage that does come into conflict with people, and that’s often the only exposure the public has to coyotes.”
Coyotes living in Chicago’s most urban areas are continuing their role as a predator of other animals. In many cases, this serves as a benefit to humans. Rodents, which can harbor various diseases transmittable to humans, make up the majority of a coyote’s diet, so they control these pests to a degree in cities. Rodents make up 42 percent of coyote diets in Chicago, 40 percent in Los Angeles, and 28 percent in Tucson, Arizona, according to Gehrt’s Ecology of Coyotes in Urban Landscapes study.
It is also documented that coyotes are a primary predator of urban Canada goose nests. This study conducted by Justin Brown determined that during the 2004 to 2005 nesting season in suburbia Chicago, coyotes were responsible for 75 to 78 percent of Canada goose nest depredation. Canada geese have become overpopulated in many urban areas due to a lack of predation, and the reestablishment of coyotes, although small, is helping manage urban geese numbers. The only other predator found was raccoons, which made up for 22 to 28 percent of nest depredation.
Coyote predation of urban whitetails is something Gehrt and his team are also studying. They found coyotes are also helping regulate urban deer populations by preying on fawns.
Coyotes look for available green space in urban areas just as deer do, including cemeteries, golf courses, and parks, and especially ones that might have an undeveloped part where most people won’t venture. These areas usually offer enough habitat to begin establishing a territory. Interestingly, railroad lines often provide not only habitat, but also linear travel corridors that connect open green spaces. Many people may not even realize they’re walking around prime urban coyote habitat, and that’s because coyotes don’t need much to establish themselves.
The largest threat facing the 4,000 coyotes in the Chicago metro area is vehicle collisions. Traffic represents about 62 percent of all forms of urban coyote mortality.
The debate as to whether or not urban coyotes are positive or negative for the local communities continues. But it’s clear their presence in cities is benefiting us, at least to some extent.
“Like all wildlife-related issues, public education is the most important management strategy,” Gehrt says. “Having a better understanding of coyotes and how they play a role in our cities will lead to a safer and healthier urban ecosystem.”
Urban goose sprawlA Canada goose protects its nest in the median of a parking lot. Ryan Askren/University of Illinois
Canada geese rival whitetails as one of the most successful urbanized wild game species. Populations of resident honkers have become so dense in some areas that they’ve created safety issues for humans and wildlife, from sidewalks chalk full of gander feces to dangerous plane strikes. The latter phenomenon was made famous in Miracle on the Hudson, the film starring Tom Hanks that recounted pilot Chesley Sullenberger’s emergency landing on the Hudson River.
The United States Department of Agriculture branch of wildlife services specifically deals with human-wildlife conflict on a broad scale. Former USDA wildlife specialist Joe Albanese worked at the JFK Airport, which sits just outside New York City on Long Island. While working at JFK, Albanese participated in bird strike mitigation programs to deal with migratory waterfowl, resident geese, gulls, and some predatory birds. He used a variety of techniques that included non-lethal strategies such as habitat modification and hazing.
“One of the new frontiers in management is habitat modification,” Albanese says. “You try to eliminate the things that make an area attractive for a species. One of the problems they had at JFK was an overpopulation of gulls. Gulls loved to feed on grasshoppers, and JFK had a good grasshopper hatch. We would control the height of the grass so it wouldn’t promote bug growth and in turn, hopefully, turn away large numbers of gulls.”
Although habitat modification is an essential tool for wildlife control in urban areas, it is not the end all be all. Albanese says, the most effective method for mitigating bird strikes was shooting birds that presented an immediate danger to aircraft. And overpopulation of geese and other species isn’t only impacting humans, but also wildlife.
It’s common to see dozens upon dozens of geese nesting on the side of parkways on Long Island. This isn’t because these geese chose to go there, but rather because they’re forced to occupy these areas, thanks to a lack of habitat and booming human populations.
“The 64-thousand dollar question is, how do we get these populations to fit into their carrying capacity?” Albanese says. ”We make it more and more difficult all the time by urban sprawl. It’s never the animal’s fault. It’s the humans that cause the problem.”
This Week In Games: A Cities: Skylines Com
Here’s the bad news: Netflix’s Witcher adaptation still looks ridiculous.
This is gaming news for July 15 to 19.
Free games galoreThis week’s Epic Games Store giveaway isn’t much to get excited about, unless you somehow missed Limbo for the entirety of the last decade. I’m sure there are some of you, but it seems almost impossible. But Epic’s redoubling its efforts next week, giving away both Moonlighter and This War of Mine. That’s right, Epic started the year giving away a game every two weeks, then went to one per week, and now we’re getting two in a single week. That Fortnite money, eh?
Subscription expansionLess free, but sort of “free” if you’re a subscriber: Microsoft announced four new games for the PC version of its Game Pass subscription service. Night Call and The Banner Saga 3 both hit this week, with the former especially noteworthy as it also released this week, period. Killer Instinct and For the King are set to arrive next Wednesday. That should get you through these slow summer months.
…and Subscription PlusSpeaking of subscriptions, Ubisoft dolled out more details about its upcoming Uplay Plus service this week—specifically, the games they’re including at launch. When Uplay Plus goes live in September you’ll have access to more than 40 games, including brand-new releases like Anno 1800 and upcoming releases like Ghost Recon: Breakpoint. Ubisoft’s slate of live service games are also included, many of them with season pass content folded in, i.e. Rainbow Six Siege with all four years of Operators unlocked. It seems like a pretty decent deal for $15 a month, provided you play one or two Ubisoft games per year.
Less unknown, I guessDid Playerunknown’s Battlegrounds need a well-defined story? Was that something people wanted? Were we all dying to know the background behind Pochinki? Because PUBG’s new season starts next week and there’s a cinematic trailer that really, desperately wants to make you care about the story behind 100 idiots being airdropped onto an island full of guns. This is Dead Island levels of absurd, given the disparity between this melodramatic trailer and your average PUBG match.
Dare I say it? SynesthesiaI was hoping it would happen, and it happened: Tetris Effect is finally making its way from PlayStation 4 over to PC. It’s classic Tetris, but led by Tetsuya Mizuguchi of Rez and Lumines fame—meaning it’s also a visual and auditory feast. I’ve heard it’s one hell of a VR experience, and a fantastic Tetris iteration in its own right, and I’m excited to try it out next week.
Watch thisAnd hey, if you’re still playing, the annual Summer Games event is running right now.
Totally new war Com-poo-terAs far as user-built content goes, this is one of the weirdest I’ve seen. A certain Daniel Bali has created a working (albeit simple) calculator in Cities: Skylines by constructing an incredibly complicated sewer system. Yes, sewer system. You can read more about the project here—my favorite part is that “one 4-bit addition took roughly 15 months in game which is about 20 minutes in real life”—or just stare in disbelief at the video. (Via PC Gamer)
RoachLastly, another look at Netflix’s adaptation of The Witcher, which continues to look like a strange and somewhat expensive (but not expensive enough) cosplay shoot for Henry Cavill. This week we got a look at Henry atop his steed, Roach, a normal-looking brown horse.
Micro And Visual Content = Maximum Impact
Visual, real-time content must move up the agenda
I said something in a meeting this week, it’s pure opinion to be honest, but I think I can back it up and wanted to post about it this week:- “brands that can leverage real-time, visual content will find themselves market leaders.” Would you agree or disagree?
A move to visual content since 2012?I also remembered a great Altimeter report, again from 2012 that revealed a deep confidence that marketers saw the importance of visual content, social and mobile. We’d have to say that was well founded as it turned out?:
Equally, this 2012 research revealed that, amongst a lot of other insight, 44% of users are more likely to engage with brands posting imagery in social channels, over those that don’t. That’s 2012, we’ve come along way in two short years. This quote is useful to summarise the case:
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words… When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.” Dr. William J. Ward, Social Media professor at Syracuse University (2012)
The rise of micro, visual contentSince the observations above in 2012, we’ve seen visual content evolve faster than we’d imagined. Micro content, including short form video via Vine and Instagram, Snapchat and the established might of Facebook and Twitter, all provide means of visual communication and social sharing to the consumer, and with that consumer behaviour change marketers are having to get involved, albeit pretty slowly, considering?
So here I repeat my statement: “brands that can leverage real-time, visual content will find themselves market leaders.” All I’m saying in addition to the above evidence is that the visual content needs to also be of the moment as well, real-time – that relevance requires visual content and it has a deadline. I’ll spare the repetition of Oreo’s 2013 ‘dunk in the dark’ masterclass, and link here if that’s new to you. If it is, where have you been for a year!?
So what should brands do?Glad you asked, because that’s what we’ve been discussing this week, and I’d like to share our thoughts and hear your reactions:
Mobile audience. I know, again, boring, mobile matters. Yet it bears repeating, your customer or consumer is on the end of a mobile, most likely glued to it. They can create and consume content on the fly. Imagine where we’ll be as computing power increases, and Gen-Y moves into the workforce. Right now, strategic planning for most of us must but content + mobile right at its centre.
Talent and process. You’re going to need lots of this, whether in-house and/or agency. Creating quality visual content is a fundamental way to earn a disproportionate share of consumer attention. That Oreo case study happened because talent and process combined under open leadership with a real-time mindset. They sought to be relevant. It’s unlikely that campaign led thinking from the 1960’s will serve us at all from here on, and nor will “hiring a journalist” either.
Visual imagery and high production values. Average content, visual or otherwise, won’t cut it. Your consumer is already looking at better stuff than most brands are creating. A 10 year old can film and edit video on a smart-phone, so what does that tell you about where the bar is? No, it’s higher than that.
Build your brand a platform. With consumers spread across a range of websites and channels, your brand platform (the combination of your owned and earned media) needs to be broad, to have consistency and quality, in order to be relevant. You’re going to have to ‘show up’ in more places, on more days, with relevant content.
Real-time conversation. It’s tempting to think that, with uncapped budget, you could ‘blast’ the market with your amazing video. Not really. It’s not practical or affordable, and nor is it relevant. We know social media is two-way, this requires you create content that serves at the right time, on the right outpost, and that’s ‘of the moment’. Being customer-led is no longer the option it may once have appeared to be.
Micro-content. High quality short form content is now the new standard for savvy brands. Easy to consume, a pleasure to look at it, and fleetingly relevant – about as good as you can hope in social? But build a process to make that possible everyday. Imagine the power of that? It’s good enough for Coke.
Content strategy. I think this is the key to making it work, otherwise there’s just too much to think about, and too much budget to waste. For efficiency of scale and consistency of message, content must be well equipped to travel across devices, platforms, formats, and media. Developing a content strategy that is made of modular content. When images, headlines, body copy, charts, photos and graphs can be assembled and reassembled to serve different functions on a variety of platforms and channels (e.g. swapping out elements to create appropriate messaging for a web site, Facebook and Twitter, as well as Instagram, Vine and YouTube). Brands and messages will have the consistency and resonance required, to rise above a the noise and stand out consistently.
Commercial sanity. It’s important to test new types of content across your owned and shared channels. To understand what works for you and your audience. You can also work with your influencers to co-create content with them or get your new content in their hands to share with their networks. Measure what happens, improve – at least nothing changes in this respect.
What do you think, what would you challenge or add to on the list above?
Top 10 Cryptocurrencies According To Fintech Experts In 2023
These top 10 cryptocurrencies are potentially doing well and the best trades in the cryptomarket for 2023
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BitcoinCurrent Price: US$43,554.72 Market Cap: US$824B Bitcoin was created in 2009 by Satoshi Nakamoto and runs a blockchain or a ledger logging transaction distributed across a network of thousands of computers. Bitcoin is one of the top cryptocurrencies to be bought in 2023 and it is one of the top 10 cryptocurrencies to buy. According to experts, you can enjoy a big profit by investing in BTC.
EthereumCurrent Price: US$3,333.76 Market Cap: US$397.06 B Ethereum is a platform that allows you to create online contracts as people can use Ether as their currency for the contacts. ETH is known for its smart contracts itself. It has experienced tremendous growth of about 42,000% this year. It is also one of the top cryptocurrencies to buy in 2023 for huge profits.
CardanoCurrent Price: US$1.30 Market Cap: US$43.78 B Cardano is well known for its early embrace of proof-of-stake validation. Its method expedites transaction time and decreases energy usage and environmental impact by removing the competitive, and problem-solving aspect of transaction verification present in platforms such as Bitcoin’s. ADA has grown over 7,850% this year and is also expected to grow next year.
TetherCurrent Price: US$1.00 Market Cap: US$$73.32 B Unlike other top cryptocurrencies, Tether is a stablecoin that is backed by fiat currencies like the U.S dollar and Euro and hypothetically keeps a value equal to one of those denominations. Since it is a stablecoin, it doesn’t have any fluctuations in the highly volatile cryptocurrency market.
Binance CoinCurrent Price: US$531.21 Market Cap: US$88.56 B Binance Coin is developed and marketed by Binance exchange. Even though it is originally based on ETH, now it has its Binance chain. BNB is used as a utility token to pay for trading fees and transactions at a lower price. It can be traded and exchanged for other forms of top 10 cryptocurrencies such as Ethereum or Bitcoin.
U.S. Dollar CoinCurrent Price: US$0.9995 Market Cap: US$44.86 B Like Tether, USD is a stablecoin that is backed up by U.S. dollars and aims for a 1 USD to 1 USDC ratio. USDC is powered by ETH and can use USD Coins to complete global transactions. This is one of the top cryptocurrencies to buy in 2023.
XRPCurrent Price: US$0.7891 Market Cap: US$37.39 B Created by the same founders as Ripple which is a digital technology and payment processing company. XRP can be used on that network to facilitate exchanges of different currency types of top cryptocurrencies such as BTC, ETH, DOGE, and many more. This cryptocurrency witnessed a spike in November. It is one of the top cryptocurrencies to buy in 2023.
LitecoinCurrent Price: US$139.85 Market Cap: US$9.30 B Litecoin has a maximum of 84 million coins which is four times as many as Bitcoin. While coming to the block generation time of Litecoin is about 2.5 minutes per block with this speed transactions are confirmed more easily and quickly than that of Bitcoin’s network which takes about 10 minutes to confirm the transactions. This is one of the top cryptocurrencies to buy in 2023.
PolkadotCurrent Price: US$26.71 Market Cap: US$26.67 B Cryptocurrencies may use any number of blockchains aimed to integrate them by creating a cryptocurrency network that connects the various blockchains so they can work together. Even though the coin was launched in 2023, it has grown about 1,300% until November. This is one of the top cryptocurrencies to buy in 2023.
DogecoinCurrent Price: US$0.1661 Market Cap: US$21.16 B
From Bitcoin and Ethereum to Dogecoin and Tether , there are thousands of cryptocurrencies, which can make it overwhelming for new traders to curate a safe investment strategy. For investors, it is imperative to examine cryptocurrencies from several perspectives, including that of investors, banks, and governments, to consider the fundamental stability of these digital currencies. It is quite evident that cryptocurrencies are an important and rising element in today’s digital economy. So, here we have listed the top 10 cryptocurrencies according to fintech experts that investors can buy in 2023.Current Price: US$43,554.72 Market Cap: US$824B Bitcoin was created in 2009 by Satoshi Nakamoto and runs a blockchain or a ledger logging transaction distributed across a network of thousands of computers. Bitcoin is one of the top cryptocurrencies to be bought in 2023 and it is one of the top 10 cryptocurrencies to buy. According to experts, you can enjoy a big profit by investing in BTC.Current Price: US$3,333.76 Market Cap: US$397.06 B Ethereum is a platform that allows you to create online contracts as people can use Ether as their currency for the contacts. ETH is known for its smart contracts itself. It has experienced tremendous growth of about 42,000% this year. It is also one of the top cryptocurrencies to buy in 2023 for huge profits.Current Price: US$1.30 Market Cap: US$43.78 B Cardano is well known for its early embrace of proof-of-stake validation. Its method expedites transaction time and decreases energy usage and environmental impact by removing the competitive, and problem-solving aspect of transaction verification present in platforms such as Bitcoin’s. ADA has grown over 7,850% this year and is also expected to grow next year.Current Price: US$1.00 Market Cap: US$$73.32 B Unlike other top cryptocurrencies, Tether is a stablecoin that is backed by fiat currencies like the U.S dollar and Euro and hypothetically keeps a value equal to one of those denominations. Since it is a stablecoin, it doesn’t have any fluctuations in the highly volatile cryptocurrency market.Current Price: US$531.21 Market Cap: US$88.56 B Binance Coin is developed and marketed by Binance exchange. Even though it is originally based on ETH, now it has its Binance chain. BNB is used as a utility token to pay for trading fees and transactions at a lower price. It can be traded and exchanged for other forms of top 10 cryptocurrencies such as Ethereum or Bitcoin.Current Price: US$0.9995 Market Cap: US$44.86 B Like Tether, USD is a stablecoin that is backed up by U.S. dollars and aims for a 1 USD to 1 USDC ratio. USDC is powered by ETH and can use USD Coins to complete global transactions. This is one of the top cryptocurrencies to buy in 2023.Current Price: US$0.7891 Market Cap: US$37.39 B Created by the same founders as Ripple which is a digital technology and payment processing company. XRP can be used on that network to facilitate exchanges of different currency types of top cryptocurrencies such as BTC, ETH, DOGE, and many more. This cryptocurrency witnessed a spike in November. It is one of the top cryptocurrencies to buy in 2023.Current Price: US$139.85 Market Cap: US$9.30 B Litecoin has a maximum of 84 million coins which is four times as many as Bitcoin. While coming to the block generation time of Litecoin is about 2.5 minutes per block with this speed transactions are confirmed more easily and quickly than that of Bitcoin’s network which takes about 10 minutes to confirm the transactions. This is one of the top cryptocurrencies to buy in 2023.Current Price: US$26.71 Market Cap: US$26.67 B Cryptocurrencies may use any number of blockchains aimed to integrate them by creating a cryptocurrency network that connects the various blockchains so they can work together. Even though the coin was launched in 2023, it has grown about 1,300% until November. This is one of the top cryptocurrencies to buy in 2023.Current Price: US$0.1661 Market Cap: US$21.16 B Though Dogecoin was created as a joke initially, it has gained a lot of attention these days, and all thanks to Elon Musk for this. It has become a prominent cryptocurrency option. Unlike many other cryptos such as BTC, there is no limit on the number of Dogecoin that can be created and has witnessed a spike of about 110,000% increases in 2023.
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