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You had the best intentions; you worked diligently to get those conversions and build your email marketing list; you vowed to run a quality campaign and build relationships with your prospects, turning them into happy customers. Somehow it all went wrong. Your analytics are telling you that only a small percentage of your emails are opened, that you have been marked as spam by many of those subscribers you worked so hard to get.Crossing the Line
Somewhere along the way, you crossed the line and became a harassment rather than a value. And you didn’t even recognize that you had done it. Is it fatal? No. But as you recover from this, you will need to understand how it happened so you never make the same mistake again.How to Recognize You Have Become a Spammer
Be honest with yourself. There are probably two things that you are doing wrong:1. Your Content is Not Valuable
The email campaign you have designed is focused only on sales and promotions. Now, this is probably just fine if you have announced to would-be subscribers up front that you would be sending special deal, coupons, and other promotions to them when they subscribed. By subscribing under these circumstances, they are acknowledging that those things are valuable to them.
But, if you are sending these types of emails to customers who made a purchase, let’s say for Christmas, and did not indicate that they wanted to receive further emails from you regarding promotions, etc., then good luck. They will “spam” you. Here’s the thing – these types of customers will probably come back next Christmas, or for someone’s birthday, if they are not harassed. If they feel harassed, you will probably lose them permanently.
Example: Last Christmas I ordered some University of Texas gear as a Christmas gift. In the checkout process, I was asked if I wanted to establish an account – no, I did not. I checked out as a guest, but of course supplied my email address for confirmation and shipping information. I also un-checked the box for receiving email promotions and sales. It didn’t matter. I began to get emails in January, at least 3 a month. Of course, I marked the sender as “Spam” soon after I had received my order.
Like most people who get these, I do not even bother to unsubscribe – it takes time – just easier to mark spam. It is unlikely that I will do business with this company again, because they did not keep their promise not to send me emails when I un-checked that box.
This should be an obvious indicator - SPAM complaints should be particularly worrisome because the recipient has taken an extra step to report you. Unsubscribes take an extra step too. A good rule of thumb is this: if you are getting 5-10 complaints for a list of about 1,000 and if 2-3% unsubscribe from a specific email you have sent, chances are you are irritating your subscribers – at least enough of them to make you consider some changes.
Have you broken a promise that you gave when they subscribed?
Have you been dishonest?
Have you put people on your promotional email list who un-checked that box at checkout? Not a good thing.Repairing Your Relationship
There are definite steps you can take to “turn over a new leaf” and salvage what is left of your reputation. Here are the actions you should take.1. Start thinking of Your Email List as a Group of Individuals not as an Impersonal Collective.
These are people who subscribed in order to get value. What you send them is about them not you and what you want them to do. They have different needs and wants and you need to honor that.
Take the time and get your current list segmented. And segment every email address you get. If you are a retailer, separate those who have left the box checked to get your promotions and those who have unchecked the box. Then you can make decisions about who will get what. A good rule of thumb is to contact those who un-checked the box only one time, not with a sales promotion but with some cool information and a catchy title. Remember, you are trying to build relationships.
Be certain to send out a re-engagement email every year or two. Ask subscribers if they want to continue to receive your emails or not. And purge your list of those who do not. Again, you want them to feel good about you. The chances of them coming back are greater if you honor their wishes.2. Be Honest and Humble
If you have crossed the line with your email campaign, sending an apology and being humble about it is the appropriate thing to do. Say you are sorry, and explain how you will mend your ways. When you admit you mistakes, people feel good about you. Those subscribers who still have you in their regular email will like you even more. In this email, put a survey, asking them what type of content and emails they want to receive in the future. This makes it about them, not you. And they will probably be more eager about opening your next emails.3. Think Being of Service
How can you be of service to your subscribers? Can you give them your expertise and something unique without ending with some kind of a pitch? If you do this consistently for a while, then when you do add a pitch, they won’t resent it.
And be sparse about those pitches, unless, of course, they are subscribers who actually want your offers and discounts.4. Consider some Type of Public Apology/Announcement
Those people who have already spammed you, unsubscribed, or filed complaints, you have lost, and you can’t contact them. But you can go public with your new policies about your email campaigns and offer the options, ask what visitors to our site, blog and social media pages want, etc.
As a retailer, you also have a more public option of re-targeting. Some of those unsubscribes can perhaps be contacted indirectly through this route, and there are a number of new and innovative ways to do that now.5. Promises to New Subscribers
Before you ask for email opt-ins, let your subscribers know what you will be sending, how frequently they will be getting your emails, and provide those options, so that you can segment out. And, when someone makes a purchase and indicates they do not want emails, honor that without exception. If you do send an email to that group, wait a while, and send a relationship-building one that has nothing to do with your product or service.Making Email Appealing
Email marketing campaigns are still effective if you realize the importance of content as a part of that marketing campaign. You have to get the right content to the right segments of your email list, and you have to ensure that emails are opened and then seen as valuable.
There are many companies that are getting this right. Here are a few examples:1. Importance of Subject Lines
A subject line with something like “Deal of the Day” is fine, if it is going to subscribers who have signed up for that. For others, however, you have to get a bit more creative.
One of the things that Amazon does very well is ask customers who have purchased something to answer questions another customer as about that item. We all want to be helpful, so when we see that plea in a subject line we tend to open the email. Here is an example of a smaller company doing the same thing:2 .Take Advantage of the Moment 3. Admit Your Mistake With Humor
When you speak to “crossing the line” and need to apologize, being genuine is important, but using some mild humor can also lighten up the situation. Here is an example of admission of an error in content that incorporated great hilarity:
People appreciate humor and are usually willing to give you a second chance when you use it.Keep One Concept in Mind – Value and Benefit
You need to segment and personalize based upon your subscribers’ needs and wants. Your emails should provide value to their readers, and that is not always a discount or special offer. People crave information, entertainment, and inspiration, and relationships are built when you give them that. When relationships are solid, emails get opened.
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Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization
Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.
Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales.
Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%.
Why is this?
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One possible reason is that retail companies are unable to create a localized experience for their global target audience, which goes beyond merely addressing the recipients by their name.
As only 25% of companies keep in mind the regional preferences of their customers during content creation, there is obviously a need to spread awareness about localization.
Here are a few stats to prove that:
Only 30% of the world’s 2.3 billion internet users are native English speakers.
55% of customers prefer to make a buying decision only if the product description is in their native language.
Customers with low English skills are 6X less likely to buy from Anglophonic online sites.
Every $1 invested in localization results in an ROI of $25.
To excel in email localization, you should focus on the following four elements.1. Copy considerations
The first step toward engaging your audience across the globe is to overcome the language barrier. Google Translate is not a solution for that.
Instead, make writing multilingual copy a mandate for your email campaigns. Build a team of native writers, depending upon the geographies you serve, to do that.
There are three things to be considered in a copy:Messaging
Sephora’s welcome newsletter content exemplifies how major copy checks in different languages can make a difference.
The American newsletter keeps it casual by sticking to a brief about what the subscriber can expect in the coming weeks and shares links to their online store and Beauty Insiders club.
The Italian version, on the other hand, has a detailed welcome message, promotes an ongoing offer and shares social media links. You will notice how the majority of the product categories are actually in Italian.
The main aim of the newsletters is to welcome a new subscriber. Both versions do that but with different messaging.
For instance, Western culture encourages being direct in a conversation. In case of a disagreement, everyone’s views are clearly communicated and taken into consideration. However, in the African culture, expressing one’s opinion to an elder and directly disagreeing is considered to be an act of disrespect.Subject line
Want to pitch your target audience in their native language? Keep your subject line short and simple. What may occupy 50 characters in English can take up more than 80 characters in a different language.
For example, “Try our new product” in English is four words. In Japanese, the same is “私たちの新しい製品ラインを試してみてください” while in German it is “Probieren Sie unser neues Produkt aus”. You need to take this into account and create different subject lines for different languages.Call-to-Action (CTA)
Just like subject lines, CTAs can also become longer when translated into another language and this can pose a problem from a design perspective. Therefore, use those words that are not only widely accepted in the target country but also fit aesthetically in the email.2. Website and email aesthetics
To deliver an impactful localized email campaign, focusing on the following elements apart from the text is essential:Visuals
An average American customer will be okay looking at bikinis in a newsletter but the same is considered offensive in the Middle-East.
Similarly, if your email contains images from a beach and it is targeted for a landlocked country, it won’t do justice to your subscriber’s imagination.
Therefore, avoid imagery that may instigate a negative or no response from some parts of the world.Colour palette
Colour is perceived differently across the globe. While white is associated with purity and holy matrimony in the US, it represents death in India. Use colours that appeal culturally to the target country.
McDonald’s around the globe uses different color palettes for each country. For example, in India, where red is an auspicious color, their website uses a saturated hue of the colour in the background as compared to other country sites where it is used only as an accent color.
Therefore, identify what different colours and imagery mean to a target country and build your visual content around that.3. Timing matters
Sending an email with an excellent offer when it is too late for someone to use that offer is never a good idea. That’s what La Tasca, a UK-based Spanish Tapas restaurant, did. They sent an email, offering 40% off all day Sunday, to their subscribers.
Unfortunately, the email blast happened on the day of the offer, at 10:39 PM. The delay was due to a technical error but the incident teaches a lesson to companies and marketers – ‘time is of the essence.’
When it comes to sending emails abroad, you should factor in seasonality and work schedules for an effective campaign. Imagine sending a winter sale email to your target audience in Australia when they are busy enjoying summer.
Do your research. You don’t want to be ridiculed only because your treatment towards Australian and American markets was not different.4. Selecting a local translator
Finding and working with a local translator can be difficult but the results are definitely worth the effort.
Here’s what you need to keep in mind:Look for the experienced
When hiring translators, look for people with extensive experience in translating content in your industry. If you plan to do email campaigns in Poland, then your translator should be familiar with the Polish language and ITU law.Ask for their portfolio
Ask for previously translated or sample works and get them cross-checked by a native speaker.Multiple translators may make it worse
To avoid chaos, work with only one translator to maintain consistency across multiple digital platforms. Too many translators mean too many opinions and that can put you in a state of frenzy.Sharing a context is always helpful
Giving context about the email campaign to your translator will help them in writing effective copy. Share the email template with the person so they can see how much space they have for adjusting the length of the copy.
Lastly, educate them about the brand guidelines, style of writing, message tonality and more for the faster turnaround of error-free work.
Email campaigns are time-bound and you should make sure your content and localization teams are working in sync to meet deadlines.Human Translators vs Machine Translators
Context is a crucial part of the translation. Which means that the context should be preserved when the copy is being translated. Additionally, the culture of geographies vary based on the countries being targeted. This means words, dialect, colours, symbols and visuals can all have different meanings in different countries.
Let’s compare machine translation and human translators.
Human translators, on the other hand, have an upper hand over machines due to their ability to process all possible sentence structures and relevant words to reach a particular context. They localize the text based on the regional dialect, culture, grammar and norms.
Machine translation is preferred to translate general meaning content, content for the company’s internal purpose and when it is further going to be refined by a human translator.
Google Translate would help you assess the response from new geography, but when you’re launching a brand, hire human translators to localize your content to the native language.Over to you
The number of non-native English speakers continue to rise. Sadly, 58% of small businesses don’t localize their emails for international audiences and instead take the one-size-fits-all approach.
The overall value offering of the product or service can be affected negatively if the messaging doesn’t appeal to the target audience. By sending localized emails, you open doors to communicate with people in their own language, which consumers will like and appreciate.
Localization improves customer experience, increases engagement and boosts subscriber loyalty for any brand.
You will be able to grow your business through localized email marketing faster.
1. You Can Fully Rely on Email Marketing for Your Revenue Goals
One of the key lessons that you should learn is that email marketing is capable of meeting your revenue goals. The kind of approach you use to ensure that this happens though is what matters the most. A key strategy you should always use is to have sales messaging in your emails. This can be done in a number of ways including:
Having promotional messaging as part of the message to push the product
Including testimonials in the messaging to encourage buying
Educating the audience about products through newsletters
With these approaches, you can easily meet your revenue goals and know how the customers are responding to your messaging. Testimonials are ultimately important to any business that wants to have a continuous relationship with customers.
2. Email Lists are Essential for the Business
Another great lesson you will find is that having an email list is crucial for the startup. Email lists allow a business to stay in contact with the customers at all times. Building an email list is easy as you can use various tools and platforms in the market to do this. Most of the platforms you will find in the market also come with an email template builder which will allow you to have the messaging ready for your email list. There are many ways to build an email list but the most effective is by inviting all the contacts you have to join the list. You can also use incentives to get contacts from your audience.
3. Automation is Crucial
We live in a world where machines and systems are increasingly taking a central role in running businesses. It is no secret therefore that automation is one of the key things you must acquaint yourself with. Automation in the email marketing world involves the use of automatic messaging to help the audience feel connected with the startup. A welcome email can thus be sent automatically whenever a person joins the email list. In addition, automatic emails that act as reminders or updates on new products can be essential in boosting sales in any startup that relies on email marketing.
4. Customization is Key
5. The Content in Your Copy Must be Attractive
Another major lesson for startups in the email marketing world revolves around the topic of copies. Content remains to be king in the world of marketing. Users must be captivated by your content to the extent that they choose to buy into your products. A good copy is, therefore, one of the best ways to gain new audiences and keep them around. You must learn how to use captivating headlines that appeal to the right audience. In addition, the subject lines that you use for your emails must capture the essence of the email without revealing everything to the reader.Gizchina News of the week
Join GizChina on Telegram6. Subscription Forms Matter
Subscription forms are the core of any email marketing campaign. No matter how much time passes, these forms will always be a crucial part of collecting emails. New readers always appreciate it when they can find forms available on the website for them to easily subscribe. When adding the forms to your website, you need to use the right kind of tool that asks the user to subscribe at the right moment. Many startups use pop-up forms, fixed forms or even buttons. The aim should be to use a subtle form that encourages the reader to subscribe.7. Offers Attract Subscribers
Another key factor of marketing that startups should know is that offers tend to pull in more subscribers. The idea of exchanging contact information for a valuable product is deeply ingrained in the minds of customers. This is why it is very easy for customers to give their emails to you especially when you have something in return for them. As a marketer, you can provide a free newsletter or ebook to all customers who sign up to the service. Doing this will allow you to collect as many emails as possible for just a few freebies.8. Referral Programs Can Help You Grow 9. A High Sender Reputation Is Important
Just like in other kinds of ventures, reputation is important in the email marketing world. A high reputation makes it easy for customers who are already on your mailing list feel confident staying with you. It also makes it possible for you to be noticed in the wider market. In order to have a high reputation, you need to ensure that your content is always of a high standard. You should never receive spam complaints from your subscribers nor fall in the blacklist of any potential subscribers. Maintaining a high reputation is correlated to your success in the business.
10. Every Email Should Be Strategic
The Email is the core tool used in email marketing. This means that everything revolves around each email you send. It is important to ensure that all emails you send to your subscribers are relevant and useful. Emails hold great power which you should harness at every given chance. You should not miss the opportunity to inform you subscribers when need be, welcome them to your list, update them on new products and encourage constant engagement with them. The important factor that you should consider is emphasizing the value of every email you send.
Regardless of the kind of startup you are building, you will find some of the lessons highlighted above to be crucial for your business success. Email marketing is a key driver of revenue for most small and medium businesses. It is an easy, affordable and efficient way to reach customers who are interested in your products. By applying the right kind of lessons to your strategy, you will find it much easier to attain your goals.
A marketing campaign is a set of interconnected email messages that are sent out to a specific audience with a specific purpose. These messages can be used to promote a particular product or service, or they can be used to make a purchase. It can help you build strong relationships with them and raise awareness about your brand.
An email campaign is composed of various marketing efforts that are designed to reach multiple recipients at the right time. It is a type of marketing strategy that aims to connect with potential customers and increase brand awareness. Emails can also help boost sales and establish a stronger brand image. There are a variety of goals that you can achieve with an email marketing campaign. Let’s understand more about email marketing, campaigns, and tips for creating them.What is Email Marketing?
One of the most effective ways businesses can reach their customers is through email marketing. It is a direct marketing technique that allows them to share information with their customers. It lets you keep in touch with your customers and allows you to keep them updated with the latest promotions and products. According to studies, it costs more to acquire a customer than it does to retain one.Importance of Email Marketing
Although email was first introduced in 1971, it has become more prevalent than ever. At 50 years old, it still remains one of the most widely used forms of digital communication. Many people may wonder if the email is still relevant in today’s digital marketing environment, given that social media is an integral part of any strategy.
Email marketing is more effective than social media marketing for small businesses, as it allows them to customize their campaigns and reach out to their ideal customers in a more personalized manner. It also costs less than other forms of digital marketing. In addition, it gives you direct access to your audience’s inboxes, which is very valuable for any company.Types of Email Marketing Campaigns
A comprehensive email marketing strategy is necessary, as there is no single email that you want to send out. Instead, you should use varying email techniques to reach your intended audience.Promotional Email
A marketing campaign can be used to promote various products and services, such as new releases and exclusive content. It can be composed of up to 10 emails sent over a period of time. A call-to-action, or CTA, is a feature in the email that describes the specific action that you want the recipient to take.
Your company’s marketing rhythm dictates how often you should send marketing emails. For instance, during certain periods, such as Black Friday, you might send multiple emails within a 24-hour period. On the other hand, slower periods might have a few weeks between your campaigns.Welcome Emails
A welcome email is a series of one-to-one emails that new subscriber receives after they sign up for your email list or purchase a product or service. It’s a great way to connect with new customers and help them get to the “next step.” The best welcome emails tend to be short and actionable, and they’re usually focused on taking subscribers to the “next step.”Informational Emails
A newsletter is a type of media that aims to share news about your business. It can be used to promote new capabilities or products, as well as provide insight into what’s happening in the market. It’s also a great way to maintain a consistent flow of content for your email subscribers.
An email is an ideal way to let customers know about a new product or service, as well as various other important messages. It’s also the go-to channel for communication whenever there’s a problem with your website or software. Having the ability to update your contacts in real-time is very important if you’re experiencing issues with your system or software.Cart abandonment Emails
A cart abandonment campaign is an email campaign that aims to get the attention of shoppers who left your store after placing an order but didn’t finish it. It can motivate them to return and complete the purchase by offering various incentives.Tips to Create an Email Marketing Campaign Know Your Audience
Today’s customers expect more from brands, and they value personalized communications. Unfortunately, generic emails do not cut it anymore. To effectively reach this audience, you need to understand their demographics.Choose a Relevant Email List
Sending the right messages to the right people is very important to ensure that they have the most impact. For instance, if a brand has an international presence, it should only target its audience in the region that’s most relevant to its products and services. Other ways to reach a highly relevant audience are through demographic factors such as age, gender, and geographical preference. When it comes to collecting email lists, be careful not to buy them, as it can get you blocked and marked by email service providers.Design Email
Your email is full of valuable information, but it should not look bad. One of the most important factors that you should consider when it comes to designing your email is the layout. Don’t try to cram too many graphics into your message, as this could overwhelm your recipients and send them to the spam folder. Using a simple and clean layout will make your key message easy to understand and will keep your message in focus.Do Personalization
When it comes to providing your subscribers with the best possible experience, email personalization is a process that allows you to tailor your message to each individual contact. This allows you to create a personalized and relevant email experience.Include CTA
A clear call-to-action is very important in order for your email recipients to take action after receiving your message.A/B Test Your Email
As an email marketer, it’s important that you constantly try new strategies and ideas to reach your goals. However, before you implement a new concept, make sure that it’s strong enough to replace your existing strategy. This can be done through split testing or A/B testing.
A/B testing is a process that allows you to send out emails with varying subject lines to different groups. After the campaign is over, you can then use your base metrics to determine which of the various options performed well.Track the Success Conclusion
Email marketing is a flexible and scalable tool that can be used to achieve various marketing goals. It can be used to achieve complex goals depending on your organization’s infrastructure and needs, as well as your company’s capabilities. As its technology and maturity continue to evolve, it can help brands grow their marketing impact.
Last year I made half a dozen resolutions for 2012 as an email marketer. The basic overall theme was to focus more on relating better to people we serve on their terms, be they clients of the company I work for or subscribers to an email newsletter of any of those clients.
I don’t know how you did with your resolutions, but here’s my self-assessment of how I did.1. Stop talking like a rocket scientist
I’d give myself 7 out of 10 on this one. While like to think I’m naturally talented at putting industry terms and complex ideas into frames of reference which people can understand, I still found myself being lazy at times. Who wants to write out ESP or CTA and so on? I’ll tell you, don’t confuse the people who most need to understand what you are saying!
Don’t assume people know what the jargon and the abbreviations mean! Assume the opposite and you’ll be a better teacher.2. Tell better stories with real world examples
This past year has really made it clear to me that people want those case studies, data and real world examples. I’ve noticed a lot of bloggers and industry insiders trying hard to do just that. For example major email marketing conferences are being even pickier about speakers and insisting they have case studies and not just pontificate.
A good story based in fact makes the best lesson.3. Be not an email or social media marketer, but a marketer who uses the right channels and devices to reach the right people
I don’t think we’ve made a great deal of progress here. A recent study by Pitney Bowes Software found an apparent disconnect between what channels marketers are focused on and what channels people are actually on. 57% of marketers reported using Twitter and yet only 31% of consumer respondents are actually on it. 51% of marketers said they use Google+ and yet only 21% of consumers are using it. On the flipside, 53% of consumers are on YouTube and only 41% or marketers have a presence there.
It’s a case of “shiny object” syndrome. We’d rather find some new magic channel and jump all over that then reassess how we are doing with established channels such as email (which according to Ispos is used by 85% of people online around the world). What we should be doing is creating conversations which span multiple channels, talking less and listening more.5. Use data to get to know customers better, be more relevant and engaging and move closer towards the 1-1 conversation
You’ve got to test and you’ve got to listen. You’ve got to ask your subscribers and your frontline staff what your customers are asking about and then answer those questions, using each channel based on its best strength.
This means testing and unless your email marketing service provider is in the dark ages, testing should have gotten more intuitive and easier to leverage in 2012 than ever before. Take a second look at what tools you have at hand for this and if it’s they are not as easy as screwing in a light bulb, ask your email marketing company why and what they plan to do to change it.5. Worry less about what a product does and more about what people do with it
I like the fact that this has resonated with marketers this year. I’m not claiming credit for it by any means, but I have heard more discussion and seen more examples of people sharing stories rather than spec sheets. Heck, even having consumer reviews online goes a long way in this regard. Sometimes I read a user review and they share something they do with a product which I never even thought of. That alone can actually increase the perceived value to a potential buyer.
Why not share the reviews you get across multiple channels? And don’t forget that the bad reviews can be powerful marketing opportunities if you react in a positive and constructive way to them.6. Do something different
I’d like to think I broke out of my shell a bit this year and tried to move outside my comfort zone. Each time I did, I learned something.
How about you? What did you try this past year or what do you plan to try this coming year that’s new and different?
Many of us have felt frustrated (and even enraged) as a result of getting too many emails from unwelcome sources. These emails might be spammy, useless, or uninteresting, or there could simply be too many in our mailbox. In any event, many business owners have questioned the efficiency of email marketing due to their displeasure with this type of digital marketing. Is email marketing no longer relevant due to a common dislike of unwanted messages? Most organizations, especially online firms, use email marketing to communicate with their customers about announcements, special offers, and other brand-related information. Other marketing tactics are more difficult to manage than email marketing campaigns.Is Email Marketing Still Effective?
“Yes,” is the quick answer, and “yes, but it depends,” is the lengthy response. The simple answer is “yes,” and the long answer is “yes, but it depends”Yes,” is the short answer, and “yes, but it depends,” is the long answer. If you’re wondering if email marketing is still relevant and has promise as a form of interacting with your audience, the short answer is “yes, but it depends.” Email marketing can be effective or useless for a variety of reasons.
Although many people assume that social media is displacing email marketing, there are still several data that show email marketing to be a successful way to reach out to new consumers and customers.Email Marketing’s Advantages
Email marketing is the quickest form of communication. Email marketing is one of the quickest kinds of communication since all you have to do is upload the material and hit the send button, and you’re done. In a matter of seconds, your message reaches your intended audience. It is regarded as very successful since it instantly sends out time-sensitive information to the receiver, such as a running promotion or a particularly personalized offer.
It’s simple to plan and organize − Email marketing campaigns provide brands flexibility over the kind of emails they send and when they deliver them.
You may send your emails over a period of time, such as twice a week, making it simpler for customers to remember your brand as you prepare for a product launch, a planned sale, or other time-sensitive events.
Encourages the use of content marketing − The practice of creating material around a brand’s products and services for audiences to read and enjoy is referred to as content marketing. It’s an excellent technique to engage with customers while also encouraging loyalty and keeping in touch. When a consumer subscribes to your email, the company may use it to convey their story, present new items, or alert them to future events by sharing material with them directly.
It aids the brand in gaining a better understanding of its target population and their expectations from potential customers. It may also aid in the refinement and restructuring of your brand identity for maximum impact.
Highly scalable and adaptable − You have flexibility in terms of the type of email you want to send to your potential customer base, as you can choose whether to send plain text or formatted text, whether you want to include a lot of graphics and photos, or if you want to include attachments with the email. You may also change the email list by creating separate groups since certain emails may be relevant to only a subset of your market, while others may have a larger market.
Permission-based marketing − Those who have voluntarily opted to receive email messages from you will be on your marketing list. Customers genuinely interested in your products and/or services are more inclined to interact with you.
Less invasive − Unlike phone marketing, recipients may read your message whenever it is convenient for them. Customers may also change their choices if they wish to get other messages from you or unsubscribe if they don’t want to receive your email communications anymore.
Environmentally friendly − Because no paper is used, email marketing is better for the environment than direct mail marketing.
Time-saving − Automation lets you send emails to consumers depending on an action they took on your website, for as sending a welcome email when a user registers up for your website or sending an email giving a discount incentive when a user abandons an online shopping basket. Once you’ve created a template, you may use it for a variety of email campaigns.
Real-time marketing − You may communicate with consumers in real-time via email marketing. You may target the appropriate audience, at the right time, in the right place, with the right offer, by using automatic triggers like website activity, recent purchase, or shopping cart abandonment.
Deliverability Delays − Deliverability of the message is crucial in the world of email marketing, and undelivered emails are sometimes inevitable. As time passes, some of the customers’ emails may change, become inactive, or have full inboxes. It’s also likely that they’ll add your address to a spam list, which will be blocked out by email software or service providers later. To minimize deliverability concerns, avoid spamming your clients and keep your mailing list updated on a regular basis.
Spamming on a regular basis − Spamming is a big concern with email marketing since businesses occasionally send unsolicited emails, and the receivers may not like the content, especially if your email list isn’t screened. You should also ensure that your emails are private and adhere to data protection regulations so that your emails are genuine for customers to read and believe. Also, try not to send too many emails at once since this may irritate the recipient.
Putting Together a Mailing List − Preparing a mailing list for a startup might be tough since you need to gain subscribers. However, as more people join up for your website, your mailing list grows. Make an effort to communicate with them on a regular basis to create and retain your email list. Encourage people to join up for prizes or promotional offers by including sign-up forms on your website or blog. It may take time to establish a focused email list, but as your list grows, you will see significant benefits.
Issues with file size − files must be small enough to download rapidly. Emails with a lot of graphics may take a long time to load, which will frustrate your viewers and make them lose interest.
Threat to Your Website − You may break the guidelines of not spamming your email marketing list and receivers by sending them a large number of emails all at once. Readers tend to block your mail in their inbox as a result of spamming, and they may also report your website by sending an alert to the web host or mailing service business. Your website may be temporarily stopped or permanently shut down if they rule against you.
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