Trending March 2024 # Ftc’s New Rules For Bloggers: A Quick Guide # Suggested April 2024 # Top 8 Popular

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As of December 1, the Federal Trade Commission is going to require bloggers, and prominent tweeters and Facebook types to disclose any paid endorsements to their followers, online friends and readers. These new rules have the potential to change everyone’s online habits. Here’s what you need to know:


A rare trend among some bloggers is to receive a small fee in exchange for reviewing a particular product or writing a blog post about it. Under the FTC’s new rules, all bloggers engaging in this practice would have to disclose that they are receiving a fee for their blog post. Bloggers will also have to disclose any gifts they receive, such as a free gadget, book, or toothpaste, since the free merchandise counts as compensation.

The strange thing about this new rule is that, in my experience, many bloggers already disclose when they are being paid for reviews. I’ve also seen disclosure on those rare occasions I’ve come a cross a PayPerPost model, when a blogger is basically working a product endorsement into their writing. Of course, even if a pay-per-post blogger didn’t disclose what they were doing, it is often painfully obvious they’ve been paid to insert something about ‘Super Wowee Shampoo’ into their blog.

Social Networking

Now this is where things really get interesting. Prominent users of social networks and Twitter will also be covered by the FTC’s new regulations. CNET’s Caroline McCarthy uses an interesting scenario to illustrate this: a celebrity receives a bunch of free nights from a hotel, and then becomes a fan of that hotel on Facebook. There would have to be disclosure by the celebrity on Facebook that they have received a gift from that hotel.

That sounds reasonable enough, but what about the rest of us? Say, for example, you work for Microsoft and become a fan of the company on Facebook or tweet about how much you love Windows 7. Now, what if you have not made it clear on your Facebook and Twitter profiles that you work for Microsoft? Some of your Facebook friends or Twitter followers might see your posts, and–knowing that you’re an expert in technology, but not necessarily that you work for Microsoft–take your Windows 7 endorsement at face value. You still might love Windows 7, but you haven’t made it clear that you’re receiving financial compensation as a Microsoft employee. Under the new FTC guidelines, you may have just crossed the line. True, it’s unlikely the FTC will be interested in you, but if you have a large amount of Twitter followers or Facebook friends, it might be a good idea to disclose your corporate affiliations.

Bottom Line: If you are going to tweet about how awesome your employer is, make sure everybody knows you work there.


While these new rules may seem confusing and perhaps even excessive, the FTC says it is not that interested in hitting individual bloggers or prominent social network users with heavy fines. Repeat offenders may end up being punished, but the new regulations are really about keeping corporations in line.

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Jiophone New Rules: Penalties, Mandatory Recharges And Return Policy

Reliance Jio has put up the terms and conditions on its website for returning JioPhone units. It reveals that buyers may actually have to end up paying if they want to return the device before the stipulated date. Also, the company reserves the right to ask for the phone back if it is not being used. Moreover, to claim the Rs. 1,500 security deposit, recharges worth Rs. 4,500 are mandatory.

Mandatory recharges

First and most important thing to notice are the mandatory recharges. As we all know, the company had promised to refund the security deposit of Rs. 1,500 after three years when you return the device. But, now it comes with a catch. To be eligible for the refund, you need to recharge your number with minimum vouchers of Rs. 1,500 annually and Rs. 4,500 over the three-year period.

So basically, you would be spending more than Rs. 4,500 on the 4G feature phone over the next 3 years, in order to get your deposit of Rs. 1,500 back. If you do not follow this, the company has the right to take back your device.

Return Policy

Customers who return the JioPhone after one year but before two years would be charged Rs. 1,000 in addition to applicable GST or other taxes. Similarly, customers who return the device after two years but before completing the 3 years would be charged Rs. 500 and applicable GST or other taxes.

The best way to make sure that you get your money back after the three year period is to recharge the device with Rs. 153 atleast 10 times every year. Further, the company says users have a 3-month window after 3 years to handover their Jio Phone unit in order to claim the refund. If you do not return the handset to the company in this 3-month window, the Rs. 1,500 refundable deposit will be forfeited and you will still have to return the device to the company.

Use of JioPhone

The Jio Phone will be SIM-locked, meaning it is locked to use the Reliance Jio network only and assigned the fixed number. However, the company says that it “may, solely at its discretion, allow the use of the JioPhone with any other compatible network from time to time.”

Jio says the user should remove the SIM card from the handset before handing it over. It also mentions that returning the device does not cancel the Recipient’s service contract with the carrier i.e. Reliance Jio.


The Jio Phone handset warranty is 1 year, and six months on the charger from the date of delivery. The warranty will be voided if the handset’s seal, serial number or date code has been removed, defaced or altered. Also, if it has been subjected to modifications like rooting, reverse engineering, unlocking, jail-breaking, the warranty gets voided.

Privacy Policy

Reliance Retail (RRL) which is selling the JioPhone has also described the privacy policies. Notably, the company may access the device’s “precise geolocation and other information related to your location on a regular basis through Bluetooth and Wi-Fi signals, calendar entries and other technologies and data.”

Moreover, RRL, its licensees, and agents can also collect location data anonymously and in a form, that does identify the user. This information may be used by the company or its affiliates to “provide and improve location-based products and services.” The data collected via cookies will be treated as non-personal information, Jio says.

Simply by using location-based services on the handset, you give the “consent to transmission, collection, maintenance, processing and use of your location data and queries to provide and improve such products and services.” Likewise, using a content app on the phone is a signal to the company that the user has agreed to share consumption data via “cookies, beacons, and other technologies in certain areas.”

The company also “may collect and store recordings of your voice that RRL makes when you use voice commands to control a service.” These recordings can be shared with speech-to-text conversion services on Jio’s behalf to “receive and store certain voice commands.”

The delivery of JioPhone has been started. If you have pre-booked a device, you can check the status of your Reliance JioPhone delivery by calling Jio customer care number 18008908900 using your registered mobile number or tracking it online.

Photography Marketing: A Guide For Photographers

Photography is an art form that requires both technical expertise and artistic vision. However, even the most talented photographers cannot succeed if they don’t market themselves effectively. 

Marketing is a crucial part of any photography business, and without it, photographers may find it challenging to attract new clients or build their brand. In this guide, we’ll explore various digital marketing avenues that photographers can use to promote their work and grow their businesses.

Marketing for Photographers: Best Avenues & Tips for Success

As a professional photographer, it is important to market your business through a multichannel approach to reach a wider audience. Here are seven digital marketing options to strengthen your photography marketing strategy. 

1. Pinterest

Pinterest is a visual search engine that is perfect for photographers. It is a platform where users can find and save images they love, and it can be an excellent source of traffic for your business website. 

To get started with Pinterest marketing, create a business account and optimize your profile with your logo, a short bio, and your website link. You can then create boards that showcase your work, such as wedding photography, portrait photography, landscape photography, and so on. Make sure to use relevant keywords in your board titles and descriptions to help users find your work.

The next step is to create pins for each of your boards. Pins are images that link back to your website, so it’s essential to ensure that each pin is visually appealing and includes a call-to-action. You can also create Rich Pins, which provide additional information about your pins, such as pricing, availability, and product details.

Tip for Success: 2. Email Marketing

Email marketing is a powerful tool for photographers to build relationships with their audience and promote their services. It’s a way to stay in touch with your clients and keep them updated on your latest work, promotions, and events. To get started with email marketing, you’ll need an email service provider such as Mailchimp, Constant Contact, or Aweber. These platforms make it easy to create and send professional-looking emails.

When creating your emails, make sure to keep them visually appealing and easy to read. Use images from your portfolio to showcase your work and include a clear call-to-action that encourages your subscribers to take action, such as booking a session or purchasing a print.

Tip for Success:

One way to grow your email list is to offer a lead magnet, such as a free guide or e-book, in exchange for your visitor’s email address. You can also add a sign-up form to your website and social media profiles to encourage visitors to join your list.

3. Blogging 

Blogging regularly is an excellent way to showcase your expertise, share your stories, and attract new clients to your business. By creating valuable content that resonates with your audience, you can establish yourself as an authority in your niche and build trust with your followers.

Tip for Success:

One tip for success in blogging is to be consistent. Set a schedule for publishing new content and stick to it. You can also promote your blog on social media, in your email newsletters, and on your website to attract more readers.

4. Google Business Profile

Google My Business is a free tool that allows photographers to manage their online presence on Google. By creating a Google Business Profile, you can showcase your work, hours of operation, contact information, and customer reviews. This makes it easier for potential clients to find and connect with you.

To get started with a Google Business Profile, create a profile and verify your business by mail or phone. Once your profile is verified, you can add your business information, including your website link, photos, and videos.

Tip for Success:

One tip for success with a Google Business Profile is to keep your profile as up-to-date as possible. Update your profile with your latest work, respond to customer reviews, and make sure your business information is accurate. You can also post updates, such as promotions or upcoming events, to keep your audience engaged.

5. Facebook Advertising

To get started with Facebook Ads, create a Facebook Business Manager account and set up your ad account. You can then create a Facebook Ad campaign and select your target audience, ad format, and budget.

Tip for Success: 6. Instagram

Instagram is a visual platform that is perfect for showcasing your photography portfolio and building your brand. With over one billion active users, it offers a vast audience for photographers to connect with.

To get started on Instagram, create an Instagram business account and optimize your profile with your logo, bio, and website link. You can then start sharing your work by posting high-quality images or videos that showcase your skills and style.

Tip for Success:  7. Local SEO

Local Search Engine Optimization for photographers involves optimizing your online presence for local search queries. This is particularly important for photographers who work in specific locations. Make sure your business information is consistent across all online platforms, including your website, Google Business Profile, and social media profiles. Use location-specific keywords in your content and captions to improve your visibility in local search results.

Tip for Success:

Be sure to encourage your clients to leave online reviews. Encouraging local reviews can be a powerful way to improve your local SEO. Positive reviews from satisfied clients can help to improve your visibility and credibility on search engines. Responding to reviews, both positive and negative, can also show potential clients that you care about their experience and are actively engaged with your business. 

Digital marketing efforts are an essential part of any photography business, and by using the digital marketing avenues mentioned above, photographers can attract new clients and grow their businesses.

By being consistent with their efforts and providing valuable content to their audience, photographers can establish themselves as experts in their niche and build trust with their followers. Remember, marketing is an ongoing process, and it takes time and effort to see results. With dedication and patience, photographers can achieve their marketing goals and grow their businesses.

Work with Elevato for Photography Marketing Services

If you’re a photographer and are interested in pursuing any of the digital marketing avenues from this article, reach out to Elevato today. We can help you reach your business goals through our deep expertise in digital marketing. 

Elevato is a full-scale digital marketing agency that provides content, email marketing, SEO, social media management, paid media, and more. Take your photography business to the next level with the help of the Elevato team. Get in touch today to discuss your business goals and how we can assist you in growing your photography business. 

A Guide To The Best Outdoor Activities For Kids

The digital era of 5G and Artificial Intelligence is more of an indoor world for all of us. Realizing the importance of the best outdoor activities in a kid’s life is very important for every individual on the planet. While you wish to play a positive role in the success of your child, it is important to focus on the physical fitness of children too.

During a survey in Wales in 2023, 79% of the parents responded that their kids’ outdoor activity is based on playing outdoors and nothing more. People nowadays have mixed up the concept of playing outdoor for fun and physically engaging in an activity that can be beneficial.

Opting the Right Outdoor Activities for Kids

Kayaking Plant Some Seeds

Gardening is a healthy activity that helps in the development of your child’s sensory skills and gross motor skills. Order high-quality seeds from a nursery store and help your child in sowing some seeds in the backyard. Teach them the significance of wearing gloves and share knowledge about plants and flowers.

Various online stores offer the best coupon codes on home and garden products. Opt for the right retailers and make sure your kids are using good quality seeds.

Seashell Treasure Box

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Exploring The Nature

One of the best outdoor activities for every individual comprises walking and appreciating the beauties of nature. Make it interesting by accommodating best kids bounce houses in your garden and teaching them about plants after while they take a pause from bouncing. Another option is to place best kids trampolines in your garden for helping them burn some energy while you educate them.

Play With Alphabets

Outdoor activities for kids are an attractive and handy way to play with alphabets in creative manners. Make the kids sit in a semicircle or a circle and start with the first kid. Encourage the toddlers to spell up their names and make the first kid say out the first alphabet of the name loudly. The next one repeats the same process, and fun starts.

There are different ways you can play this game and also make your kids learn different spellings by playing outside.

Paint Some Stones

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The Treasure Hunt

It is the most essential of the best outdoor activities for kids. Very old and still lively, a treasure hunt is an extremely enthusiastic, interactive, and learning outdoor game for kids of all ages. Play it like school days and hide toddler’s toys, gifts, and tasty treats in the garden or a park nearby. Make sure to list everything you have hidden and group up kids for teaching them effective teamwork strategies.

Prick Soap Bubbles

Soap bubbles are an attraction to every individual. Make your own soap water and grab a bubble maker for starting with the fun. Encourage your kids to compete with your partner and prick soap bubbles. Start counting the bubbles after every prick and teach your infant some math and object tracking.

You can add colors to the bubbles and join more kids for healthy outdoor activity.

Hide and Seek

Also read: Top 10 Helpful GitHub Storage For Web Developers

The Hopscotch Grid

Solid grounds call for hopscotch during holidays. Use some colored chalk and make a hopscotch grid on the ground. Write numbers wherever you wish. Play with your children and make sure they are able to recognize the written numbers. Encourage them to jump on a specific number and keep changing numbers to widen their knowledge. Outdoor activities for kids are a great way to increase mathematical skills.

Water Balloon Baseball

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Engaging Kids in Outdoor Activities

Outdoor activities for kids are designed to develop different skills. You can always add to better Sports & Outdoor activities with your toddlers according to their abilities. One flawless approach towards the selection of the best outdoor activities is, focus on improvement. Always try to opt-out of the less developed skill in your child and create games that can polish it.

Additionally, you can encourage your toddler to take the first initiative. It will boost up the confidence level of your kiddo. While you are adding this plan to this year’s resolution of your baby, try to engage in multiple activities every week. Be interactive with your child and also stay alert. Playing in groups is one of the most appreciative ways of playing outside with kids.

Steve Martin

Steve martin is a content marketer who works for Affiliate site – A Coupon and Discount codes Providing Platform. A writer by day and a reader by night; He is striving to make the most of the new opportunities that comes in his way and excels in everything he does.

A Guide To Linkable Assets For Effective Link Building

Not all content is made equal, and not every blog post receives external links.

Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page.

Instead of establishing a link building program around outreach, having a linkable content asset can earn you links and improve your outreach response rates.

This article will help you get started creating linkable content so you can build a natural link profile in less time.

Let’s start by defining a linkable asset.

What Is A Linkable Asset?

Linkable content assets refer to high-quality content pieces created to attract backlinks from other websites, either via promotional efforts or link building outreach strategies.

These assets can be presented in various formats, such as infographics, written articles, videos, online tools, or downloadable documents.

An optimal linkable asset is a thorough, long-form resource that surpasses top-ranking content in the same niche. Your content should provide value, be unique, and cater to the interests of your target audience.

For an efficient traffic flow to your website, links must direct users to a specific webpage. Therefore, the asset should either be an HTML page, or integrated within a page.

There are a wide variety of linkable assets, one of which is the History of Google Algorithm Updates, published by the Search Engine Journal (SEJ).

Based on data from Ahrefs, this page has successfully gathered nearly 3,000 referring domains.

Well-established brands tend to receive more links compared to new or lesser-known sites.

SEJ has built a solid reputation for producing high-quality SEO content, and its trusted name in the field has played a significant role in the success of this particular asset.

The efficacy of a linkable asset often depends on a site’s proven expertise, experience, authority, and trust (E-E-A-T) within its domain.

Enhancing or establishing E-E-A-T can increase the appeal of your content to publishers. Now, let’s briefly delve into the concept of E-E-A-T.

Applications Of E-E-A-T In Linkable Content

Google’s Search Quality Rater Guidelines introduced the concept of E-E-A-T, which helps users assess content quality.

E-E-A-T has become increasingly significant in SEO, content marketing, and link building. To optimize a linkable asset, ensure it demonstrates each of these elements:

Expertise: Showcase the author’s knowledge and understanding of the topic through education, experience, or publications.

Experience: Highlight the author’s firsthand knowledge of the subject via personal experience, interviews, or research.

Authority: Establish the author’s reputation and credibility through credentials, affiliations, or the quality of their work.

Trustworthiness: Demonstrate the author’s honesty and integrity through transparency, neutrality, or avoiding conflicts of interest.

While the Quality Rater Guidelines and E-E-A-T don’t reveal the algorithm’s workings, Google claims that raters who follow these guidelines achieve similar results. Optimizing an article for E-E-A-T can improve its Google ranking and shareability.

Pro tip: Address questions real people ask in your niche to exhibit expertise and experience.

The emergence of generative AI, such as ChatGPT, has raised questions about demonstrating E-E-A-T in AI-generated content. Next, let’s explore generative AI in content creation.

Harnessing Generative AI Content Ideation

Generative AI is revolutionizing how content marketers conduct research, develop ideas and create content. Tools like ChatGPT, Google Bard, and Bing Chat can significantly reduce research time and provide compelling content topics.

As AI content generation is still emerging, search engine and publisher policies on AI-produced content continue to evolve.

Incorporating subject matter expertise (SME), personal experiences, case studies, and in-depth topic exploration can ensure that AI-generated content remains authentic and avoids plagiarism.

How To Get Content Ideas With ChatGPT

Select a topic or niche, then prompt ChatGPT with “Act as HubSpot’s blog idea generator and provide a list of 20 unique long-form content ideas for [topic/keyword].”

Choose relevant, unique, and searchable ideas, and refine them by comparing them to top-ranking content on Google.

How To Create An Outline With ChatGPT

Prompt ChatGPT with “Act as [industry blog or person] and create a comprehensive outline for an article ‘[title]’, using contemporary content marketing techniques.”

An editor will then refine the AI-generated outline.

Update the outline to include the questions and answers from Bard, and modify the ChatGPT-generated sections from an experienced expert’s perspective, deciding which sections to include or remove.

Pro tips: Use tools like ZeroGPT or ChatGPT AI Classifier to ensure your content doesn’t seem too robotic.

When To Use ChatGPT Vs. Other Generative AI

Bing Chat & Google Bard can access their individual search results and current content, while ChatGPT receives monthly updates and lacks internet access.

Utilize Bing Chat & Bard for research and rely on ChatGPT for titles, outlines, and process lists.

Generative AI has the potential to enhance topic selection and outlines for linkable assets and even address some downsides of linkable content assets.

Next, let’s examine the pros and cons of linkable content assets.

Pros And Cons Of Linkable Assets

While high-quality linkable assets can generate substantial links and traffic, this link-building strategy has drawbacks.


Scalable link acquisition: Using informational content allows link opportunities across numerous topical areas.

Enhanced organic visibility: Long-form informative articles can attract thousands of monthly visits across various keywords.

Relationship building: Linkable content assets help establish relationships with influencers or industry experts, fostering collaboration and trust.

Long-term value: Relevant and valuable content assets can continue to attract backlinks and traffic over time.

Brand exposure and credibility: Linkable assets can boost your brand’s reputation as an industry expert, increasing trust and credibility.


Links not targeting ideal pages: Links typically target the asset, but a commercial page may be preferable for improving ranking.

Time and resource-intensive: Creating high-quality linkable assets can be challenging for smaller businesses or teams due to the required time, effort, and resources.

No guarantee of backlinks: High-quality content does not guarantee backlinks or SEO rewards.

Difficult to measure success: Assessing the impact of linkable assets on SEO can be challenging, as it might take time for search engines to recognize and reward acquired backlinks.

Competition: Increasing competition for backlinks and organic visibility makes it harder to stand out.

Using Linkable Assets For Link Building

Content can be tailored for specific link-building techniques or audiences, or created for a general niche.


This approach focuses on creating content for a specific link-building technique and audience.

Identify sites, forums, bloggers, or influencers interested in a particular topic, create content that appeals to them, and distribute it through email outreach or promotion to earn links.

Examples of technique-first methods include the Skyscraper technique, ranking statistical articles, niche forums, competitor link building, and guest posting.


This strategy involves creating content for an audience or niche, then finding links for that piece. Use existing content or create new content that appeals to an expert audience.

Ideation techniques can involve a subject matter expert (SME) focus group or answering questions without solid answers online.

Next, let’s explore some examples of assets that you can recreate.

Types Of Assets

Creating content to secure links has been a significant focus of link builders since Brian Dean published an article about the SkyScraper technique in 2013 and many before that.

However, there are a lot of content types that work well for securing links. The options for content types seem limitless.

The following is a narrowed-down list of asset types that can improve outreach response rates and earn links under the right circumstance.

Statistical Roundup Lists

This article will aggregate statistics from reputable studies and then organize them into appropriate categories so they are easy to search.

SEJ has a great example of a linkable asset with the roundup of 71 Mind-Blowing Search Engine Optimization Stats.

These are organized into organic traffic, spending, local search, users & search behavior, link building (my favorite topic), Google search, and SEO vs. other marketing channels.

Unique Research Study

These assets are unique studies with accompanying methodology and insights published in a blog article or a general webpage.

These assets are typically surveys, analyzing company data, or compiling & analyzing data from resources like Google Research, chúng tôi or Kaggle.

Ahrefs publishes a lot of data. This study is one example, claiming “90% of content gets no traffic on Google.”

This asset has charts from the study embedded into the article, making both the images and the article linkable.

Listicles Of Companies, Tools, Or People

The term “listicle” is a portmanteau of the words “list” and “article.”

The format of a listicle is easy to skim to find the most relevant information quickly. However, a listicle can oversimplify a complex topic.

The great thing about these articles is that they can be created in almost any industry.

The article 12 Free Logo Makers You Can Try Right Now from a promotional printing company Quality Logo Products, shows that this technique can be used in any niche.

This article provides examples of potential logos along with the pros & cons for each logo maker.

With any listicle, showing examples of using the tool or items is a way to demonstrate experience and build stronger trust with the audience.

Informative Infographics

An infographic is a visual representation of information, data, or knowledge designed to convey complex information quickly and clearly.

Infographics often use a combination of charts, graphs, icons, illustrations, and text to present the information visually appealingly.

The carbon budget infographic by World Resources Institute uses a graphic of the earth to explain how much of the carbon budget (i.e., the amount of carbon the earth can produce before the temperature rises by 2 degrees) will be used by 2045.

Excel & Google Sheet Templates

An example is “Excel budget templates,” which has up to 100,000 average monthly searches.

This technique is very popular with B2B SaaS and project management (PM) software but can be used in any niche. ProjectManager is one of the PM sites producing Excel budgeting templates.

This example is simple but has secured over 100 referring domain links.

More Asset Types Planning Tools

A planner is an online web app that simplifies planning a specific task. The tasks can be for a simple consumer or a business planning task.

Calculators As Content

An online calculator can take the shape of an investment calculator, home improvement, or even a depth calculator.

Checklists Or Cheatsheets

These lists of steps or tasks to complete a specific project can come in the form of an online app, excel template, or pdf.


Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach.

Although these pieces are time-consuming to create, they can reduce the overall time to find links.

An asset can be a complex research study or a simple Excel template to organize planning.

Next time you’re launching a link building campaign, create a piece that is easily linkable.

More resources:

Featured Image: Marynchenko Oleksandr/Shutterstock

4 Reasons Why Bloggers Should Give Links

It’s sad to say that many sites are still link hogs, with some editorial policies stating specifically that outbound links are not to be given unless under special, and incredibly specific, circumstances. Why all the link hoarding?

Well, luckily, bloggers have a say in the matter when their editorial decisions are purely their own, and it’s good to see that more bloggers are becoming more generous and strategic in their linking decisions, but for those who need some more incentive to link out, or are link hoards entirely, here are a few reasons you MUST give links:

1. You offer value to your readers who then see you are a great resource when you link to informative articles

When you’re sharing more information than what is necessary, you are thought of as the hub to go to for information on a topic, the ‘thought leader’ in your niche, because you know all the other great blogs and posts relevant to what you are writing about.

While, yes, you are pretty much sending your readers over to another site, allowing them to engage somewhere you don’t manage or benefit from, your readers will remember you for sending them to the other articles because if you linked to useful places, you will have given them more value than you could have on your blog unless you were to plagiarize and never give attribution to the source.

2. Stories are more credible when you’re referencing other quality works

Unless you’re a blogger with more than 25 years of experience in a field, or part of a research firm investing tens of or even hundreds of thousands of dollars into a study, not all of your posts will be read with 100% credibility unless you have some solid facts to support your writings, and those solid facts can come from in-house case studies, experiments and surveys, so it’s useful for to increase your credibility by referring to other experts who have similar thoughts and opinions.

3. You gain (not lose) pagerank when you link to authoritative sites and stories, even when the sites you’re linking too aren’t linking back to you

Since you’re showing the search engines you’re not a link hoard, and are linking to useful sites and stories, your post will be deemed as more authoritative by the search engines because you’re sharing credible content that will clearly benefit your users, and searchers who the search engines may send your way.

Sometimes the most relevant result a search engine can offer, especially for searches that just don’t have one right answer, is the result with a great summary of all the best answers out there with attribution to the original sources for further detail. Think chúng tôi but less about content aggregation and more value added.

4. You spread some goodwill when you give links because when you give links, you’re likely to get links from those who you’ve given links to and others too

What goes around comes around. In the karmic linking world, if you give links, you’re more likely to get links from the sites you’re linking too who will be thankful you showed them link love first. You are also more likely to get links from others who see your credible post that is linking to other quality posts. Since you’re linking to those other great posts, your post may look like the most comprehensive post of them all, making you the most likely candidate for link love!

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