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Google has provided an inside look into how it approaches SEO for its own properties.
Sean O’Keefe from Google says staying on top of the latest updates is no different for Google’s internal teams than it is for other site owners.
Google owns 7,000 websites that are managed by hundreds of product and marketing teams.
Sites owned by Google receive the same treatment in search results as any other site, O’Keefe says.
Google’s teams also have to follow the same webmaster guidelines as other sites that are indexed in search results.
Every day, over 200 changes are made to Google’s websites, which could all possibly impact SEO.
“That’s why we’ve put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.”
Google has revealed three key details about its own SEO strategy that could potentially help other site owners.Focus on Small Changes
Small, noticeable changes can produce big gains, the company says.
“The Google My Business marketing site, for example, saw a near 2X increase in organic traffic,1 partly because the team implemented a number of web fundamental best practices, such as showing search engines what URLs to index by implementing canonicals.”
Google has been able to replicate organic growth across a number of its sites after implementing the changes illustrated in the graph below.Embrace Change
Site owners should take a similar approach to embrace change, rather than shying away from it.
Experimenting with various changes have produced better SEO results for Google’s sites.
“For example, last year we focused on fixing Google Search Console errors, implementing structured data, and adding AMP to the Think with Google site. After we fixed one common AMP error on a number of URLs, those impressions increased by 200%.”Consolidate Multiple Properties When Possible
Google recommends consolidating when site owners find themselves creating multiple websites with similar content.
“Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.”
That’s what Google did after realizing it had developed a large number of near-duplicate sites.
Consolidating its properties produced positive results, the company explains:Key Takeaway
According to Google’s Sean O’Keefe, focusing on these three areas has helped the company build an SEO strategy that can adapt to change and drive results.
He believes these same concepts can be applied to all websites.More Resources
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To recall, speculations surrounding the app store began making the rounds online back in December. Apparently, the rollout of the latest version 11 update of the in-car interface for Tesla cars sparked this rumor. To recall, the popular EV (electric vehicle) maker had even added a customizable icon bar at the touchscreen’s bottom at the time. Last year, CleanTechnica suggested that Tesla would eventually launch an app store in a bid to keep Tesla car owners occupied as their vehicles drive themselves around.Tesla App Store Could Be In The Works
Some reports indicated that Musk would unveil the app initiative in January, at Tesla’s latest earnings call. However, the 50-year-old business magnate did not shed light on the company’s rumored plan to launch an app store. Nevertheless, a recent tweet from Tesla investor, Sawyer Merritt seems to have reignited rumors around the EV maker’s plan to develop an app store. Merritt, who is reportedly “in the know,” took to Twitter on Sunday to hint at the imminent arrival of the aforesaid app store for Tesla vehicles.Gizchina News of the week
Join GizChina on TelegramElon Musk Is Still Mum On Tesla’s Plan To Launch An App Store
Further in the tweet, Teslascope notes that Musk was expected to shed more light on the App Store at the earnings call. However, the SpaceX founder did mention that 2023 would be the year of “software.” Moreover, Teslascope notes that since the app store was not mentioned at the recently concluded earnings call, there is a possibility that its launch could’ve been pushed back. Nevertheless, the worldwide drivers’ platform claims that the app store has been in development since the debut of V11 UI with the radically overhauled Model S/X.
However, it is worth mentioning here that TheDriven did not find Musk calling 2023 will be the “year of software” in his tweet, or anywhere else. Nevertheless, earlier this month, Musk tweeted that Tesla is not only a software but also a hardware company, in the car as well as in the factory. He noted that a lot of people fail to understand that.What To Expect?
If Tesla introduces an app store, it will catapult the already pioneering electric brand to skyrocketing popularity. Aside from that, offering an app store would serve as another revenue stream. Moreover, it will be an addition to a slew of other products such as self-driving subscriptions. Moreover, Musk had teased an app store for Tesla on a conference call. He notes that once cars become fully self-driving, drivers are likely to look for some sort of entertainment, as well as productivity options in the cars. He added that via Tesla’s “app store or whatever,” drivers want to work and play games. Furthermore, he noted that they will be adding some games.
Moreover, Volvo and Polestar feature Android Automotive which is integrated into their EVs. As a result, drivers can access vehicle-specific apps through Google Play Store. However, Tesla has already turned down the idea of integrating Android Auto and Car Play into its electric cars. In other words, Tesla may have been gearing up its launch its app store venture for a long time.
To institute a more equitable approach to grading in my classroom, I changed how I calculate grades in my chemistry classes. I believe that teachers should evaluate students’ content knowledge, not their behavior or ability to follow rules, demonstrate compliance, or memorize social norms. My approach demonstrates that change is possible and resonates with students.
Implementing Restorative Assessment
In my system, students receive two types of grades: assessments and daily grades. Assessment grades are based on students’ content knowledge and performance as demonstrated, not through memorization-based recall activities but through substantive projects and assignments that require them to apply their learning to new contexts, demonstrating transfer.
Because my objective is to simulate real-world applications of knowledge and to make learning accessible, I invite students to use their notebook—containing notes from class—during assessments. Just as they will have access to factual information in real-world contexts (such as the internet, while working on a job site during their careers), so do I encourage them to utilize informational tools in the development and demonstration of their learning in the classroom.
Utilizing Daily Grades
I use what I call “daily grades” to document how a student has spent time engaging with curricular content and working toward an assessment. Multiple absences or a lack of engagement can influence but do not determine a student’s learning of the material. For that reason, I don’t factor students’ attendance into grades but focus on the quality of students’ work.
Through this approach, students see a cause-and-effect relationship emerge between their behavior (e.g., attendance and engagement) and performance on assessments. In my classroom, many students have changed their behavior as a result (attending more classes, for example, or taking more initiative to catch up when missed lessons are unavoidable). This change feels more intrinsically motivated than more punitive measures such as punishment related to poor attendance, given that knowledge acquisition—rather than rote learning—is at the heart.
While teachers can customize the weight of daily grades and assessments, I have done ratios of 50/50, 60/40, and 70/30 (weighting daily grades and assessments, respectively) and found that, with my students, the most productive ratio was 60/40. This balance produced final grades that felt most representative of my students’ performance in class.
Offering Flexibility and Adaptation
I always encourage and make available retakes and makeups on assessments. I treat the end of the semester as students’ final deadline and accept revised work until that time. Learning is iterative, and I believe that everyone should have the chance to improve. And life happens—students who have responsibilities or circumstances that cause them to miss time in the classroom deserve opportunities to catch up and to demonstrate their learning in equitable ways.
This is why, additionally, I do not give homework. I provide time in class for students to work on content with opportunities to seek out my support or that of their peers. This approach allows us all to learn from one another throughout the process of knowledge acquisition and respects students’ and their families’ time outside of the school day.
Considering Student Behavior
As noted above, there are many factors that can impact students’ behaviors and attendance at school, and many of these factors are beyond students’ control. Why, then, should we punish students when their behaviors or attendance begin to slide? Why not respond with care, concern, and responsiveness to the situational complexities that may give rise to these challenges?
“No zero” policies, in which students’ grades are not impacted by these factors, offer students clean slates for returning to the classroom and reengaging in learning without fear. Their grades, through this approach, are solely connected to their demonstrated content knowledge and progress toward the achievement of learning objectives, which are possible even when students have challenging days or have to miss class and catch up on their work at a later time. Learning, in this case, is objective—not impacted by circumstances or the potential bias.
Student Responses—and Responsiveness
In my work, I have found that students respond positively to the efforts I am making to help rather than punish them, leading to greater student buy-in during class. Implementing a responsive approach to grading has led to stronger student-teacher relationships in my learning environment and has cultivated greater trust among all involved—which, in turn, boosts students’ motivation.
Grade equity is important if we are serious about closing the opportunity gap that continues to plague our educational system while increasing student accountability through restorative rather than punitive measures. Grades that reflect learning, not behavior, can bring us that much closer.
New York appears poised to pass its version of the Green New Deal. If approved in a vote as soon as Wednesday, it could be the nation’s most ambitious climate legislation.
The bill, known as the Climate and Community Protection Act, would commit the state to powering itself on 100 percent clean energy by 2040. It also mandates a 40 percent cut to all human-caused greenhouse gas emissions from 1990 levels by 2030, and an 85 percent cut by 2050. For the remaining 15 percent, polluters would be required to pursue “alternative compliance mechanisms” to sequester or offset their carbon. Additionally, 70 percent of the state’s electricity must come from renewables by 2030.
Right now, greenhouse gases from fossil fuel burning for energy make up the bulk of New York’s emissions—82 percent, according to the state’s inventory. A lot of that comes from tailpipes, with transportation responsible for 33 percent of emissions. Residential and commercial energy use make up a total of 26 percent. Industrial processes, agriculture, and waste contribute to emissions, too.
Once the clean energy standard is set, replacing dirty vehicles by 2040 will be relatively straightforward because cars have an average turnover rate of about 15 years, says Mark Jacobson, a Stanford University civil and environmental engineering professor who has published roadmaps to converting the United States and other countries to 100 percent renewable energy. Retrofitting old buildings to replace fossil-fuel powered heating and other processes will likely prove most challenging, he adds.
If the bill passes, New York would join Hawaii, California, New Mexico, and Washington as the only states with 100 percent clean or renewable energy mandates (“clean energy,” by the way, includes renewables as well as nuclear and fossil fuels with carbon capture). Puerto Rico and Washington, D.C., have also passed similar legislation. Nevada and Colorado have made it a goal to have a carbon-free energy system by 2050, but its not required, according to analysis by EQ Research. Jacobson says the New York bill’s emissions targets are among the most aggressive of the state policies—a good thing, given how little time government reports say we have to drastically cut our emissions. “It’s definitely an important step,” says Jacobson. “I think you can always be more aggressive, but it’ll make some rapid changes.”
In 2009, New York’s executive order no. 24 called for an 80 percent cut in greenhouse gases by 2050. The Climate and Community Protection Act would update and add to existing environmental legislation and move the emissions target from an “aspirational” goal to one that’s required, according to New York Renews, an organization that pushed to pass the bill. Legislators would be required to develop a scoping plan that outlines how the aggressive emissions targets would be met, including by setting greenhouse gas standards for various sectors, promoting the development of solar and offshore wind energy, and implementing carbon sequestration practices in agriculture and forestry.
While a state-by-state approach might seem ineffectual in challenging the global climate crisis, the bill author’s hope that it sets about greater change, writing that “such action will encourage other jurisdictions to implement complementary greenhouse gas reduction strategies and provide an example of how such strategies can be implemented.”
Google Webmaster Tools – A guide for marketers and site owners What is Google Webmaster tools (GWT)
Google Webmaster Tools is a system built by Google that gives you feedback on your website from how Google sees it. It shows everything from phrases used to find your site through to pages it can”€™t distinguish or access through internal and external links.Why is it important?
With Google accounting for over 90% of searches in the UK and many other European countries, any insights that Google provides about the effectiveness of your website are worth reviewing. Google Webmaster Tools alerts you to how Google sees your website & alerts you to problems it finds..
Online businesses often overlook the basic aspects of natural search management, but with this simple interface you can quickly see if you are ticking all the boxes.About this marketers guide
SEO specialists will be aware of these features in Google Webmaster Tools and others beside – please let us know what you see as important!
In this guide we”€™ll show you how to get the most from it in these ten steps. For full details, examples and screengrabs download the PDF at the end of the 10 steps.Step 1. Setup and verification.
A necessary evil for gaining access to the insights that Google Webmaster tools offer. We have put together a simple guide to help you through the process. Google offer a similar one too!
You can remove Sitelinks if you don’t like an individual one at this stage – which is often handy!Step 2. Review current keyphrase ranking Step 3. Site indexing effectiveness audit including: Step 4. Sitemaps Step 5. Robots.txt
It may be a little ‘old school’ but the chúng tôi file and be your friend as much as it can be your enemy. Is your file working hard for you and your website by allowing search engines to focus on the content that is most relevant to it. In this section we cover the tools Google have gifted us to test & create chúng tôi file as well as things to consider to improve your use of chúng tôi for your business.Step 6. Crawl errors
Technology often lets us down and websites are no different. As sites develop and grow you tend to find broken links, pages that display errors etc. Especially for bigger sites this can become difficult to manage. In this section we introduce Google’s tool whch displays and informs you of errors they encountered on your website. While its better to be proactive than reactive this tool can help you stay on-top of what can be a tiresome task.Step 7. Three Ws (canonical URLs)
Canonical URL’s were an appreciated gift from Google. With various content management systems that are widely available are extremely good (for all the right reasons) at creating duplicate content on your behalf. In this section we cover tools that allow you to manage duplicate content on a website level as well as a page by page.Step 8. Site performance
As the speed of the internet has evolved so have websites, more images, videos etc etc has meant slow loading pages and frustrating experiences for all of us at some point. In this section we look at how your site performs and how you can use Google Webmaster tools to identify issues and move forwards with solutions.Step 9. Inbound Link Analysis
A crucial part of any natural search strategy. This section covers Google’s insights into the links into your website including things like where the links come from & the anchor text of your links.Step 10. HTML Suggestions
One of the lesser used sections of Google Webmaster tools this area allows you to manage basic on-page optimisation tactics as it gives you data surrounding missing / duplicate title & description tags. A key part to your on-page natural search efforts.
You can download the guide here or view it in Scribd below.
SEO Back to Basics : Google Webmaster Tools
The day Pixel fans have been eagerly waiting to see for years is finally here! Google has officially launched its first-ever smartwatch, aptly named the Pixel Watch, today. First shown off alongside the Pixel 7 series at Google I/O 2023 earlier this year, the Pixel Watch features a premium design, health features on par with Apple Watch 8, Wear OS 3 with new features, and more.Pixel Watch: Specifications
Designed and built by Google, the first iteration of the Pixel Watch looks premium and is feature-rich. It features a circular dome-shaped display, which is a 1.2-inch AMOLED panel, with always-on display (AOD) functionality and 3D Corning Gorilla Glass. Finally, Google is claiming that the dome design “makes the bezel visually disappear” but let’s talk more about it.
As we have seen in the numerous leaks ahead of today’s launch, the Pixel Watch has huge bezels (5.5mm, as per a recent leak) around the circular display. It has been the talk on the internet ever since, so we have got to mention it. Now, the dark UI of Wear OS might hide the bezels and make the display/UI feel cohesive, but it will likely be an eyesore in outdoor use. The bezels on the Pixel Watch even put older Moto 360 watches to shame.
The Pixel Watch supports three stainless steel finishes: black, silver, and gold. As for the straps, the watch supports a twist-and-lock mechanism that securely holds the bands in place. You can choose from among four different band styles – the standard active band, the Stretch and Woven band for comfort, and Metal and Leather bands for that classic, premium look.
Google started reworking the Wear OS experience with Wear OS 3 (first seen on the Galaxy Watch 4) earlier last year. It has since added several new features to its smartwatch operating system, moving up to Wear OS 3.5 last month. Today, Google has introduced other new features to set the Pixel Watch apart from its partner’s offerings.
Pixel Watch runs Wear OS 3.5 with a host of Google apps, including Google Maps, Google Assistant, Google Photos, and more out of the box. You get a new Google Home app that lets you control your smart home from your wrist. You also get access to the Play Store to get your favorite apps like Spotify, Line, Adidas Running, and more.
Moving on to the health features, Google is using the expertise of its in-house Fitbit team to offer you top-notch and proven hardware on the Pixel Watch. It bundles this hardware with a new Fitbit app that takes care of all your health tracking needs. You can use this app for step tracking, continuous heart rate and sleep monitoring, and checking up on your recent workout sessions.
As for the battery life, Google claims that the Pixel Watch will easily last you a full day (up to 24 hours) on a single charge. There’s a 294 mAh battery onboard here. The charging needs here are handled by a USB-C magnetic charging puck, much like the Apple Watch.Price and Availability
The Pixel Watch will be available in two variants: one Wi-Fi-only variant and the other with Wi-Fi + 4G LTE connectivity. Check out the prices for both variants right here:
Pixel Watch (Wi-Fi) – $349 (~Rs 28,999)
Pixel Watch (Wi-Fi + 4G) – $399 (~Rs 32,599)
While the Pixel 7 and 7 Pro have launched in India today, there is currently no official word on whether Google’s smartwatch will find its way to Indian shores or not. So stay tuned for more information. Until then, let us know if you will think Pixel Watch could compete with the Galaxy Watch and other Wear OS watches in the market.
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