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New language in the third draft of the GNU General Public License (define), GPL v3, has the potential to reach beyond big Linux vendors with its proposed licensing rules that govern how most open source software is deployed and modified.

Some of the terms in the just-released draft also have the potential to adjust software practices at search engine giant Google, which uses open source widely within its own infrastructure. But Google manager of Open Source Programs, Chris DiBona, told chúng tôi he doesn’t see a problem with the draft license.

DiBona noted two points in the latest version. One is a clause that said “mere interaction with a user through a computer network, with no transfer of a copy, is not conveying,” in a reference to how license terms are conveyed.

The other is the so-called “Affero” clause, which refers to the Affero General Public License (or AGPL). The AGPL is a derivative of the GPL, v2 and is intended to provide GPL rights over a network application.

DiBona noted that the draft appears to allow for a one-way relicensing of GPL v3 code into Affero-covered code. At that point, the code could be governed by Affero GPL, rather than the latest version of the GPL v3. But the latest GPL draft said if conveyance occurs, then, according to the right of the GPL, the developer would need to provide full source code for the GPL’ed application.

The new clauses won’t change Google’s practices. “We have the ability to tag incoming open source code as being allowed or not allowed in Web performance situations,” DiBona said. “This means we don’t need to worry too much about these kinds of restrictions [because] we can track them.”

The new GPL draft also does not provide compatibility for Apache 2.0 licenses projects, which Simon Phipps, Chief Open Source Officer for Sun Microsystems, lamented. On the other hand, Phipps noted, the prior draft, GPL v2, isn’t compatible with the Apache license either and developers are living with that.

“I think it’s a shame that the free software community has been unable to come up with mechanisms that allow genuinely free software to be mixed by genuine free software developers,” Phipps told chúng tôi “I think it’s unfortunate that [this] has become the case. I would like to see us as the Free and Open Software community find a solution to the problem, though it doesn’t look GPL 3 will be the solution to that.”

DiBona said. “We have released software under the GPL before when it made sense to do so, and we will continue this practice when v3 comes out.”

Another key item included in the third draft of the GPL v3 is aimed at preventing third party patent deals like the one signed by Novell with Microsoft late last year. However, in a blog post, Novell spokesperson Bruce Lowry wrote that nothing in the new draft of GPL3 inhibits Novell’s ability to include GPL3 technologies in SUSE Linux Enterprise, openSUSE, and other Novell open source offerings, now and in the future.

“If the final version of the GPL3 does potentially impact the agreement we have with Microsoft, we’ll address that with Microsoft.”

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How To Automate Google Ads – No Coding Required

Automation is everywhere. There’s no way around it.

With every technology update (good or bad), there’s always some give and take from the marketing community on how to avoid or outsmart automation, or how to lean into the newest technologies.

Automation used to be a word to be feared because it implied that you had to know how to code.

Fear no more! Automation has become so automated itself that it allows you to lean into the proper tools and work smarter, not harder.

I’ll take you through three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!

Before we dive into these tips, let’s take a look at what automation is in the sense of Google Ads and how it can benefit you.

What Is Automation?

In the simplest sense, automation can be used in many ways within Google Ads. You can use automation to:

Run A/B tests or ad variations.

Execute bidding changes based on your criteria.

Change budgets.

Run reports.

To summarize, automation can help you simplify account management and scale your efforts.

Driving home the importance of automation, Google announced one of its three priorities for 2023 is automation.

Benefits Of Automation

There are many benefits of using automation for Google Ads.

Additional benefits of embracing automation for PPC include:

More efficiency and productivity.

Scalability.

Focus more on analysis and strategy.

Spend time on matters that move the needle.

Faster results and the ability to test more.

Are you convinced yet to try automation? If not, hopefully, these three ways to automate will help change your mind!

1. Utilize Google’s Built-In Basic Automated Rules

This one is the most obvious of the three but bears repeating.

Google Ads is constantly evolving its interface and the automation tools available to PPC professionals.

One of the first examples you can use automation for is to create A/B tests, or “Experiments” in the Google Ads interface.

I’ll be the first to admit that when Google first introduced Experiments, they were a pain to set up. The process was so confusing that many times my tests failed because the set-up was wrong!

Fortunately for us, Google has simplified how to test and has expanded what types of elements you can test.

In this example, we’ll choose the “Optimize Text Ads” feature.

After you choose which campaigns to test, then you create ad variations on either:

Find and replace text for Headlines and/or Descriptions.

Update text to add, remove, or pin Headlines and/or Descriptions.

Update Final URLs, Display path, or Final Mobile URL.

Lastly, you set your variation details. This includes choosing a timeframe of how long to run an experiment, as well as the Experiment split.

If you’re looking for a true A/B test, I recommend keeping the split at 50%. Make sure to choose whatever is right for your individual testing requirements.

Automated Rules

Automated rules are the most underrated feature of Google Ads, in my opinion. There are so many things you can automate with simple rules!

A few examples of tasks you can automate:

Set a rule that runs daily for keywords that are below the first-page bid. A word of caution: If you’re limited by budget, make sure to set a maximum CPC threshold so Google doesn’t go crazy with your bids.

Set a rule that runs weekly (or monthly, depending on your volume and spend) for keywords that have a higher CPA than your typical threshold. You can either choose to pause those keywords or have Google send you a list of those keywords.

Bidding Strategies

Google has sophisticated (and simplified) its suite of automated bidding strategies.

Chances are that no matter your goal(s), Google has an automated bidding strategy that is aligned with your goals.

Some of the most popular bidding strategies include:

Google has recently simplified the number of bidding strategies available.

They used to have Target ROAS and Target CPA strategies but have combined that with the “Maximize Conversion Value” and “Maximize Conversions” strategies, respectively.

You can set your Target ROAS or CPA goals within those two bidding strategies mentioned.

Remember, bidding strategies are set at the campaign level. This is important when structuring a PPC account and coinciding campaigns.

Make sure to group ad groups and keywords into campaigns that have a common goal. Segmentation + automation is a great way to succeed.

Microsoft Ads

It is worth noting that a lot of these automation tools for Google Ads are also available in Microsoft Ads.

They do have all the features available listed above:

Experiments.

Automated Rules.

Automated Bidding Strategies.

Because Microsoft Ads has a myriad of automation tools mimicking Google Ads, it makes it easier than ever to recreate your PPC search strategy into Microsoft Ads.

2. Utilize Custom Script Features

Scripts are another way to easily automate your accounts without knowing how to code.

In the past, the word “script” was something many PPCers shied away from because of the implication of coding.

While the use of scripts technically uses code, the good news is that you don’t have to know how to code.

Scripts are typically pre-coded where you are just required to input certain parameters in order for the script to run.

There are many different resources for scripts you can use to your benefit. Some of the top scripts available are for:

Bid and Budget Management.

Search query N-Gram performance.

Landing page content checker.

That’s just the tip of the iceberg for script contents. The two resources I go to for scripts are Brainlabs and Optmyzr.

With Brainlabs, they provide scripts for you to input directly into your Google Ads account. Currently, there are 49 scripts available to choose from.

It’s important to note that you need to authorize scripts to make changes on a user’s behalf. You will be prompted in Google Ads.

In this example, I’ve copied and pasted the “Low-Quality Alert Score” script into Google Ads from Brainlabs.

They prompt you ahead of time with the inputs you need to change for the script to successfully run.

This script has me change:

Email address (so it sends to me when run).

Quality Score threshold (to send me keywords below a certain quality score I choose).

Label Keywords to “true” (if you want low QS keywords labeled for easy identification).

Pause Keywords to “true” (if you want the script to pause keywords that hit below your chosen threshold).

There are various priced options out there, so no matter your budget, you’ll likely be able to find a script you can benefit from and stay within your budget.

3. Utilize Third-Party Software Tools For Advanced Automation

Optmyzr is a great tool if you want a hands-off experience when it comes to using scripts.

Scripts are maintained and updated by the company. They also have dozens of Google Ads scripts to choose from.

Optmyzr does have a free 14-day trial so you can experience it before committing to a plan.

Adalysis is another great tool if you’re looking for in-depth ad testing capabilities and insights.

Similar to Optmyzr, Adalysis also has a 14-day free trial before committing.

Other tools recommended by the PPC community include:

Acquisio.

NinjaCat Reporting.

Shape.

There are many more out there, so I encourage you to research what third-party tool you will benefit the most from.

Summary

With all the available tools at your discretion, automation is not something to be feared.

As a PPC professional, your job is not at risk of going away.

If anything, using automation to manage and scale your accounts, allows you to be more strategic.

You’ll spend less time focusing on the time-consuming tasks, and more time analyzing the data coming in.

This change in how you spend your day-to-day in PPC can ultimately catapult your career success.

You’ll have the knowledge of how to use automation, coupled with your critical thinking skills, making you a better marketer.

The combination of automation + human is the ultimate key to success.

With any automation tool, it is extremely important that you understand the “why” behind the automation tasks. Automation can only go so far based on the inputs you give the systems to learn.

If you’re unsure of where to start, these three areas can help you on your way to getting out of the weeds and into the “why.”

More Resources:

Featured Image: Laurent T/Shutterstock

18 Best Google Apps That You Have No Idea About

There are various Google apps that we use extensively in our day to day life but did you know that Google has more than 100 apps published on the Play Store and Apple App Store. Yes, that’s right! Apart from the insanely popular Google apps like Gmail, Maps, Search, Chrome etc., there are various cool apps from Google and its subsidiaries. And considering it’s Google we are talking about, there are some really cool apps that you have no idea about. So, here are 18 best Google apps that you don’t know about.

Best Google Apps You Should Know (2024) 1. Files

Having used Files app for the last few months, I can surely say that it’s one of the best file managers on Android. Not only it allows you to quickly access local storage, but it also allows you to clear junk files to free up storage, share files offline with Files users, and backup your data on the cloud. If you are not using Files by Google, you are missing out on one of the best Google apps I have ever used.

Install: Android

2. Expeditions

Install: Android / iOS

3. PhotoScan

PhotoScan is a cool little app from Google which allows users to save their physical photos in digital form. The app basically uses your smartphone’s camera to let you scan and save your favorite printed photos. We all know how good Google is with its camera software and the same is true with this app. The app doesn’t just take a photo of your printed photos, rather, it creates enhanced digital scans. The app brings features such as glare-free scans, automatic cropping based on edge detection, rectangular scans with perspective correction, and smart rotation to give you a perfect scan of your photos. The best part is that all scanned pictures are saved on Google Photos where they are organized and categorized and are searchable. This is definitely one of the coolest apps made by Google which not many people know about.

4. Cameos on Google

Cameos on Google is one of the coolest ideas that Google has come up with, in a while. The app allows you to be the authority on you. You can record yourself answering questions that are most asked on Google about you. When anyone searches for that question, they will get your video as the answer. You don’t have to answer all the questions, and you can select questions and choose to answer at your leisure. It’s the best way to control the narrative of your brand.

Install: Android / iOS

5. Toontastic 3D

Toontastic 3D is an app that is primarily aimed at kids but can be fun for users of any age. The app allows users to create animated characters and tell stories through them using easy to use drag and drop tools. Just move your characters around onscreen and tell your story. The app can also record your voice and animations and store it on your device as a 3D video.  Overall, I found this app to be quite engaging and entertaining and I can see why kids fall in love with this. This is a great app and you should definitely check it out.

Install: Android, iOS (Free)

6. Google Family Link for parents

Google Family Link app is a boon for parents who want to protect their child where the biggest dangers come online. The app comes with a full-fledged device manager that allows you to do things like viewing app activity, managing apps, and recommend apps promoted by teachers. You can also set a time limit on device usage along with bedtime protocol, thus allowing you to ensure that your child is getting enough rest. Other features include the ability to track devices, lock devices, and more. If you are a parent this is a must-have app for you.

Install: Android / iOS

7. Selfissimo!

Install: Android, iOS

8. Bolo: Learn to read with Google

Bolo is an unreleased app which is aimed at primary grade students. The app aims to improve children’s English & Hindi reading and speaking skills by encouraging them to read aloud and giving them instant feedback. Bolo is powered by a helpful reading tutor named “Diya” which is the same speech recognition engine that powers Google Assistant. The app features stories in both Hindi and English so it’s mainly meant for Indian consumers. The best part about Bolo is that it cannot only improve the English reading skills of children by correcting their mistakes but can also explain the meaning of English stories in Hindi to enhance their understanding. I can see the app’s potential and certainly hope that Google makes a full release soon.

9. Socratic by Google

Socratic by Google is a fun educational app that will help students and parents alike. The app is powered by Google AI and understands school work at a high school and university level. You can ask Socratic a question and it will scour the internet to provide you with the best resources that will help you grasp the concept. It supports most high-school subjects. Apart from finding written resources Socratic also finds relevant videos with step-by-step tutorials. This is a great study companion app for students.

Install: Android / iOS

10. Google Classroom

Install: Android/iOS

11. My Maps

The Google My Maps app is a stellar app and it’s a surprise that we have never heard about it. The app lets you use regions in a map to add your own pointers and details, so basically it lets you create your very own custom map. For instance, you can mark your favorite locations in the city and then use it later to show your friend around. You can save a map, create new maps and even share maps with your friends. Sounds pretty useful, right?

Install: Android

12. Google Authenticator

13. Grasshopper: Learn to Code for Free

14. Spotlight Stories

As Google puts it aptly, “Google Spotlight Stories is your mobile movie theater“. The amazing app brings you some of the most immersive stories you can watch on your smartphone. There are stories or movies using 3D/2D animation, 360° spherical cinema-quality video, full-sphere surround sound and sensor fusion techniques to make you feel you are part of the all the action. Trust me, you have to watch it to believe it. While there aren’t many stories in the app, you must watch the ones already there. The graphics are certainly beautiful and you will surely appreciate it. Go try it out and thank us later!

Install: Android / iOS

15. Arts & Culture

Arts & Culture is another great Google app that hasn’t received the traction it deserves. For all you art and history lovers out there, the app lets you explore arts, historic wonders, cultural artifacts and more from over 850 archives, museums and other history organizations. There’s ability to take 360 degree panoramic tours, read about various artworks, discover art gems, and view some amazing art in great detail. If you have an interest in art, history and culture, this Google app should definitely keep you engrossed.

16. Google Shoopping

Google Shopping is the company’s same-day shopping app that lets you shop from local stores like Costco, Walgreens and Target. The app lets you buy the usual household items from these stores to be delivered on the same day or the very next day. Sadly, the service is only available in a few regions including San Francisco, California, Manhattan, Chicago, Boston, Washington DC and Nevada. While the app is available for free, you can get a free membership for $10/month, which brings free delivery on eligible products. If you have a free account, delivery charges start at $4.99.

Install: Android / iOS (Free with membership plans at $10/month)

17. Accessibility Scanner

18. Measure

Measure is an augmented reality app from Google which allows you to carry out quick everyday measurements around the house or office, similar to a tape measure. The app uses your smartphone’s camera with AR and allows you to measure an object’s height, width, and length. The object being measured should be kept on a flat surface though otherwise, the readings will be false. While the measurement is not as accurate as the ones you will get with a physical tape measure, it is quite good and comes in really handy in situations when you don’t have a tape measure on hand or just need an approximated value.

Set to Try These Best Google apps?

Google Ads App Gets New Features After 3 Months Of No Updates

New features include:

Custom notifications about performance and status changes.

More data about fluctuations in campaign performance.

Here’s an overview of each of these updates.

Custom Notifications

Advertisers can now use the Google Ads mobile app to set custom notifications about things that are important to them.

In this example provided by Google you can see how the app has been set to send a notification when conversion volume goes up by more than 10%.

To set a custom notification, first go to the Settings page and opt in to notifications if you haven’t already.

Then tap on custom notifications to set up your own alerts. These can be adjusted at any time.

Performance Insights

In addition, the app will send real-time notifications when significant changes are detected in any of these newly added performance insights.

The notification will explain why the change occurred, and Google Ads may offer a recommendation to help resolve the issues.

These updates are now available in the latest version of the Google Ads mobile app on Android and iOS.

Long Time, No Updates

This update follows a three month gap of no updates to the Google Ads app. Google rarely lets any of its apps go longer than a month without at least a minor update, but that has not been the case lately.

Google’s suite of apps have gone so long without updates that iOS is warning users they’re using an out of date app.

— Spencer Dailey (@SpencerDailey) February 10, 2023

Updates to Google’s apps have started to roll out over the past several days, but many are still three months out of date.

At the time of this writing apps like Google Chrome, Google Drive, Google Maps, Google Photos, and others are waiting for updates.

Apple now requires app developers to self-report on the data it collects from users and how the data is being used.

The information provided by developers is used to create a privacy “nutrition label” that users can review before downloading an app.

For example, here’s the new privacy label for the Google Ads app:

Given that Google stopped updating its apps for several months after Apple introduced these mandatory labels, some think the company is trying to skirt Apple’s rules. Again, that’s purely speculation.

Google has recently gone on record saying it has no plans to develop alternative methods of tracking users.

If Google’s recent activity is anything to go by, more of its outdated apps may receive updates in the coming days or weeks.

Source: Google Ads Help

Aave V3 Makes A Move To Zeroknowlege Protocol

Stani Kulechov, the founder and CEO of Aave, a Decentralized Finance (DeFi) lending and borrowing protocol, recently disclosed a new course for the protocol.

He announced on his Twitter page that the team had filed a proposal that would see the deployment of Aave v3 on zkSync 2.0. The deployment would initially take place on the testnet before being transferred to the mainnet according to the proposal.

What is zkSync 2.0, and how does Aave Fit in?

A zero-knowledge rollup, or zkSync 2.0, is a type of scaling solution for Ethereum that seeks to lower Ethereum’s high fees and boost the network’s transaction capacity.

Aave’s position as the top liquidity market and thought leader, in the opinion of the Aave team, would be strengthened by deploying on zkSync early.

Having the protocol available on a ZK rollup that is compatible with the Ethereum Virtual Machine (EVM) also adds further value to the protocol.

Additionally, because Aave can interface with hundreds of projects, deploying on zkSync could aid Aave’s ability to attract new users and boost user activity. When compared to Ethereum, this can be done for less cost without sacrificing security.

Aave v3’s TVL and active addresses show a pattern

According to DefiLlama, a peek at Aave’s Total Value Locked revealed that the protocol had more than $1 billion locked on it as of the time of this writing.

A closer look at the graph showed that the TVL had witnessed a decline from its all-time high. It had a TVL of more than $1.6 billion around August, according to the graph.

Over the previous 30 days, AAVE had over 10,000 active addresses, according to the active addresses metric. A decrease in the number of active addresses began around August, according to the data.

In the same time frame when the beginning of the TVL decrease could be seen on the TVL chart. This fall might not necessarily be the consequence of something more sinister, but rather the general state of the cryptocurrency market.

A slight uptrend observed

AAVE had been on an upward trend following a price decline that was visible around 13 October in the 12-hour timeframe. With the help of the price range tool, we could see that it had rallied by more than 27%. 

The support was visible between $77.2 and $64.4, and there were obvious signs that it had been put to the test, but it held.

Additionally, the short Moving Average (yellow line) was seen also acting as support for AAVE and was also seen below the present price movement.

The long Moving Average (blue line), which was visible above the price movements, essentially served as the asset’s initial resistance level. A break of this initial resistance could trigger a further rally, after testing the support level again. 

In a positive development for AAVE, a trading app, Robinhood added the asset to its platform, making the token available to a wider range of interested traders.

This was contained in a post by Robinhood. This move could boost the price of the asset as more trade volume could be witnessed as a result.

Since Ethereum made DeFi more popular and available to a larger group of people through its smart contract capability, Aave had held its own.

Razer Basilisk V3 Gaming Mouse Review: Another Day, Another Basilisk

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It’s that time again, PC gamers. Razer is releasing another Basilisk. This version, the Razer Basilisk V3, is the sixth version of the company’s beloved first-person shooter mouse since the original model was released in 2023. It seems like Razer’s never happier than when it’s playing with this mouse series: There have been high-end and budget versions, wired and wireless revisions, and a generational refresh. 

In fairness, I generally feel the same way. The Basilisk is one of my favorite mouse designs: It’s comfortable, flashy, and offers a lot of useful buttons. Still, I don’t feel the need to try on every new fit. That may explain why Razer’s decided to call its newest version the “Basilisk V3” less than two years after releasing the “V2” in early 2023. The more versions you release, the harder it becomes to get people excited about new upgrades.

Despite the name, though, Razer Basilisk V3 doesn’t exactly feel like a complete overhaul. It has a handful of new features, including a scroll-wheel that can automatically switch from graduated turning to free-spinning, and a customizable RGB rim around its base. Meanwhile, it also streamlines the design in ways that allowed Razer to lower its price. Without any notable innovation, the Basilisk V3 isn’t going to convince anyone to move on from their old mouse, but it also maintains the Basilisk’s reputation as one of the most compelling mouse brands.

What’s a “first-person shooter” mouse?

If you aren’t familiar with gaming mice, you may be surprised to hear that mice come in many flavors that extend beyond “gaming” and “productivity.” From its initial launch in 2023, the Basilisk was designed as a first-person shooter mouse. (“FPS mouse” for short). 

In practice, I’ve found that the thumb wing, not the sniper button, is the FPS’ mouse’s legacy. Over the years I’ve tested many gaming mice that have adopted the thumb rest without the button. I wouldn’t call it an FPS mouse without both components, though. Genre-specific mice aren’t as popular as they once were, but this form factor, and the Basilisk specifically, have endured.

Razer Basilisk V3: Back to Basilisks

For gaming mouse lovers, the Razer Basilisk is a fairly well-known quantity. This one’s wired 11-button right-handed mouse with a “thumb wing” support that keeps your digit from dragging on your mousepad even if you don’t grab it tight. It measures 2.97 x 5.19 x 1.56 inches (WDH), slightly larger than the 2023 Basilisk Ultimate, and weighs 3.67 ounces, which is notably heavier than the Basilisk V2.

Mike Epstein

Back to the buttons: On the left side of the mouse, you have the usual “back” and “forward” side buttons and the so-called “sniper” button at the front, waiting for the tip of your thumb. Last but not least, if you flip the mouse over, there’s a button on the underside of the mouse for switching among the Basilisk V3’s five onboard profiles. Putting the profile swap button underneath the mouse is an esports-friendly choice: Competitive players prefer not to have the ability to accidentally reset all their buttons mid-match.

And I’m freeeeeee… Free-wheelin’

The Razer Basilisk’s V3’s new features are, by-and-large, minor upgrades. The most significant of them is a redesigned scroll wheel that allows for “notched” scrolling with tactile feedback and a frictionless free scroll. You can change between them using one of the top mouse buttons, but the mouse can also do it for you through“smart-reel,” a software-enabled feature that will automatically switch between the two modes depending on how far you scroll. While it isn’t a game-changer, I have to admit it’s very cool to feel the scroll wheel change modes. There’s a very distinct “magnetizing” sensation you can feel when the mouse tightens from free to tactile scrolling.

RGB glowfest

You can customize the Basilisk V3’s RGB underglow in nine places. Mike Epstein

The second really substantial addition to the Razer Basilisk V3 is a heaping helping of Razer’s signature RGB lighting. In addition to the usual piping on the scroll wheel and light-up logo in the palm, the Basilisk V3 has an RGB light that goes all the way around the base of the mouse, which creates a reflective underglow effect on your mousepad or whatever surface you’ve got it on. While it is a single lighting element, the rim is customizable in nine places, so there’s a lot you can do if you like tinkering with RGB patterns.

Updating the sensor and mouse switches

Though it may be tough to detect the difference (even by reading the box), the Basilisk V3 features slightly upgraded mechanical components. It uses a new version of Razer’s premium Focus+ sensor, which upgrades the maximum DPI from 25,000 to 26,000. The new Basilisk also sports Razer’s “Gen 2” optical mouse switches, which have been in Razer mice released earlier this year, but not a Basilisk. In both cases, these changes bring the Basilisk up to speed with Razer’s other mouse lines, but don’t lead to any kind of meaningful upgrade.

Stock up, stock down

Out of all the changes in the Basilisk, the most meaningful may be the price. With the V3, Razer has lowered the base price of the Basilisk from $79.99 to $69.99. At a glance, that makes it easier to get one of the best gaming mice for less. On closer inspection, though, it’s hard to argue that you wouldn’t be better off skipping out on the relatively granular upgrades in the Basilisk V3 spending less on the now-dated Basilisk V2, which is currently down to $49.99 on Amazon. That, by the way, is why the Basilisk V3 exists. In a world where Amazon continually drops prices to meet demand, there’s good reason to keep creating new versions of gear, whether or not they actually push the envelope.

Who should buy the Razer Basilisk V3?

You should get a Razer Basilisk, but it doesn’t necessarily have to be the V3. Mike Epstein

I think everyone who’s confused about what mouse to buy should at least consider buying a Razer Basilisk. I’m partial to the $169.99 Basilisk Ultimate, which is wireless and comes with a unique and very functional wireless charging dock. For most people, any of the standard Basilisks or even the older Basilisk Essential is likely fine. The fact is, while I appreciate the finer points of the new and/or more expensive versions, it’s the core design that makes it an all-time great gaming mouse line. It’s okay to be enticed by all the bells and whistles, but a smart shopper should also be aware of the differences between frivolous features and the revolutionary ones.

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