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If you’re creating great content but it isn’t getting the exposure it needs, consider a link outreach campaign. The days of randomly suggesting or trading links with bloggers or other website owners are long gone.

Today, you need a personalized approach to link building. It takes more effort, but there’s usually a higher pay-off.

Link outreach is one of the best ways to generate high-value links from a variety of sources. This is a form of online PR that takes some research, but being able to target the right people – the ones you want to see your content – can lead to more mentions (and hopefully, links) in their content or social shares.

Below is a high-level view that explains some of the most important aspects of link outreach when it comes to increasing the value of your content.

Why Outreach Is an Important Part of Your Link Building Strategy

You aren’t just building a relationship with your online audience by growing your link profile. You’re also increasing the value of the content you’re creating.

Getting links and traffic to your content can happen in many ways, but it usually takes some outreach to get your content in front of your target audience. This means that link outreach efforts begin with the creation of the content itself.

Sometimes called “online PR,” this approach means you’ll be researching influencers within your target industry, then crafting content campaigns around them to get them to read and share your content.

Two of the best tools we’ve found to research influencers are BuzzSumo (whom we have no affiliation with) and Google (just do a good old-fashioned search to find the top-performing publications and websites in a specific industry).

Research Proper Industry Terms & Keywords

Start your research by compiling a list of industry terms. Search for them, combined with “blog,” “publication,” “magazine,” or even “expert.”

The term “mommy blogger” also brings up a good point — make sure you know your audience. Many marketers use the term “mommy blogger,” for instance (as I’m doing here), but actual women who are mothers and are blogging are likely not using that term for themselves.

Take your time to research how your target influencer group actually refers to themselves. This will help you in your search.

Creating Content

While influencer targeting research is obviously key to promoting and getting links for content you’ve already published, researching what is already happening in the industry should be part of the initial creation process as well. Look at what content is already being published or shared by influencers and create content that aligns.

Social media is extremely helpful at this stage. Many influencers will add their own opinions to what they are sharing, which can help you figure out what content would do best. Even though Content Marketing Institute found that there isn’t a correlation between higher social shares and incoming links, they still all work together to drive more visibility for your content.

For instance, if people are asking a lot of questions about a product, then creating content that clears up their confusion could be extremely beneficial to influencers and overall target audience. For instance, if you sell phone cases, and Guerrilla glass came out with a new type of screen that promises to be unbreakable, a blog post or infographic about how phone screens are made could capitalize on audience interest about having a phone screen that couldn’t be shattered when you drop it.

Leveraging Existing Content

Another way you can capitalize on audience interest and content is to put your own spin on content that has already been created. For a Jeep part supplier, as an example, there are already going to be dozens (if not hundreds) of pieces of content around basic Jeep topics, like “what type of tires are best for Jeep Wranglers?”

However, you can take it up a notch by crafting content around niche interests your audience may be searching for (which you can usually find by using an SEO research tool if you don’t know the industry well). What about an entire blog series or white paper on what types of tires work best for Jeeps in specific geographic regions, like the desert or the mountains? This will appeal to a more niche audience, which can drive curiosity, traffic, and make your content stand out.

In addition to taking a specific angle, like geography, your content can also focus on your unique value proposition — what makes your products or services better than anyone else. If your Jeep tires have been road-tested for 75,000 miles before being stocked in our store, mention that in your tire content.

Showcasing your superiority to competitors can help build credibility and trust. It also makes it more likely that people will link to you, do business with you, or return to read more of your content.

Generating Links Through Outreach

Once you’ve created the content and researched your influencers, you can start your outreach efforts to get more visibility.

One popular method is email outreach.

If you don’t have an influencer’s email address, try using an email finder tool like Email Hunter or looking at the contact section of their LinkedIn profile.

Here’s an email template you can use to pitch an infographic or other piece of content to an influencer.

Be sure to make your email as personalized as possible so it stands out from other pitches they receive.

Subject: Great insight on {insight}

Hey {name},

I’ve been reading your blog periodically, and follow you on Twitter! {something unique about their Twitter feed or their online presence}

When reading through {article name} about {topic} I had noticed that my recent infographic was closely related. {Demonstrate connection}

Here’s the infographic that I thought your audiences would certainly be interested in: [link]

If you’re so inclined, feel free to share in your post or a new one. 🙂

Signoff

This process has worked for us in the past; below is a screenshot of an anonymized campaign for a client that got us two links to a long-form guide they did:

You can follow up once or twice after one and two weeks, just letting them know you are checking in to see if they received your email. But don’t be too pushy. Chances are if they don’t answer after a week or so, they probably aren’t going to. No need to keep bothering them, as this can lead to negative connotations about you and/or your company.

Anna Crowe has a good guide on influencer marketing campaigns here on SEJ if you’d like to learn more about this approach.

Creating a Process

Content creation and link outreach to promote that content definitely have many other nuances than what is described above, but there is a process you can start following when creating your own content:

Research Your Target Audience: Create a list of keywords/topics for your target audience that can be used to find existing content and influencers you want to target.

Research Existing Content: See what content is already being created around your target topics and what industry influencers are talking about most.

Create Content: Put your own spin on it by focusing on a niche aspect or demographic factor, like specific locations.

Generate Links Through Outreach: Target influencers through email outreach that creates a connection between what they’ve already shared or created and your own content. Show how your content could be used or shared in their next piece of content or on social media. (Additionally, if you’re looking for other ways to gather links, check out Ron Dod’s post here on SEJ about other link acquisition tactics.)

Once you make these steps a part of your overall link outreach strategy, the entire process will not only be easier, but you’ll start to build better relationships with influencers and your online audience. This can lead to more links, traffic, and ongoing conversions for all the content you are creating.

Image Credits

Featured/in-post image: DepositPhotos

Screenshot taken by author April 2023

You're reading How A Link Outreach Campaign Boosts The Value Of Your Content

5 Tips To Run A Sustainable Link Building Campaign

Do I want to do link building?

As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis.

While the answer being overwhelmingly no for the majority of the population, the main reason being the time that needs to be dedicated to the campaign, everyone knows that link equity is a necessary part of the equation for a successful run.

Do I Need to Do Link Building?

The answer to that question depends on your perspective of the industry and where your site falls from an equity standpoint.

To me, sites fall into three buckets which determine how much time and effort need to be dedicated to these types of campaigns:

Unestablished.

Established.

Big brand.

If your domain authority (yes, we all know this isn’t a real thing, but it’s widely accepted so let’s get over it) is low because you haven’t been paying attention to your search presence (for shame), then you are probably going to need to spend a sizable amount of time here just to get off the ground.

Being an established site means that while you don’t hold big brand equity, you have been building your authority up over time and can compete on terms that are important to your business and probably have some form of link building in the mix.

The three buckets above are not just to characterize sites by equity, it also characterizes them by the challenges they face from a link building perspective:

Unestablished: Have to launch a campaign from scratch, most likely has zero resources to dedicate to this effort and even less budget.

Established: Have established search processes and budget but are most likely paying a third party so they don’t own the process or relationships.

Big brand: While links are naturally coming in, most of them are pointing to the home page, which doesn’t help the site as a whole. On top of that, most big brand sites are glacial when it comes to changing processes and development.

So now that we understand how sites stack up against one another from a link perspective, or at least how you can easily place where your site stands, what do you do next?

Getting Started with Sustainable Link Building

These days you simply can’t just “start doing link building” as there are many questions that need answers:

Who is dedicating the time to this?

What’s the process of identifying links?

How do we avoid appearing unnatural?

Can I trust this won’t trigger some type of penalty against my site?

While all of these are important questions that need answers, they still don’t speak to the more important over-arching one, “How do we do link building in a sustainable way?”

Sadly, most folks are still doing link building like it’s 2004.

People are burning calories on these campaigns, but they aren’t burning them in a smart way. Thinking a little bit differently about how you approach this effort will bring much more value in the long-term.

Below are practices and ideas that you can try to run a sustainable link building campaign that won’t burn out in six months or burn your website down.

1. Look Before You Reach…Out

Let’s use data people!

Link building campaigns are typically very myopic in scope as most people think this way:

Look for a relevant site with high domain authority.

Send out prospecting email asking for a link.

Hopefully get a response and work out a deal, rinse, repeat.

2. Get More Specific

Are you focusing on the domain as a whole?

The problem with this approach is that you are only focusing on the overall domain authority, which, as I referenced before, is actually not a real thing even though it is a widely accepted metric.

So why are we basing our efforts on a made-up number?

The solution?

Get more specific.

It makes more sense to dig down and look at the individual pages that make up a domain you would like to link to and what their backlink profiles look like.

If they have strong page authority and you have a piece of content (or can create one) you believe would make sense for them to link back to, that’s a smarter way to find linking opportunities.

If you are selling baseball tickets to a certain game, wouldn’t it make sense to get a link to that page from someone writing a specific piece of content about that game or the teams playing?

This analysis isn’t hard to do if you are looking at the right data. You can set up a simple table and match up URLs:

Your URL # of Backlinks Page Authority / Equity / TrustFlow Topic / Category Their URL # of Backlinks

Page Authority / Equity / TrustFlow

If you want to get crazy (and really don’t want to do any manual work) you can also pull rankings from large indexes such as SEMrush for each URL you discover in your link tools and do some math that calls out which URLs rank for the same keywords, which would indicate they are about the same thing.

It would look something like this:

Your URL Page Authority / Equity / TrustFlow # of Backlinks Their URL Page Authority / Equity / TrustFlow # of Backlinks # Common Keywords Avg. Rank

Total MSV

If you’re worried about where you can get the backlink data, there are many tools for large sets of links to do this type of analysis (e.g., Majestic, Ahrefs, Link Research Tools).

Most of these tools will have the URLs categorized already, but even if you have to roll up your sleeves and look at what the content on the page is, that is better than blindly sending out emails with no data behind them.

This approach can also help with your outreach because you can include the rationalization of why that site should link to you and the shared benefits you two could potentially provide to one another over time.

3. Form Partnerships

There is absolutely nothing wrong with forming alliances with sites and writers that are doing things related to your business.

A lot of negativity clouds around this approach because people start throwing around “guest blogging” and “link networks”, which really isn’t what this approach is about.

First off, there is nothing wrong with guest blogging if you do it the right way.

The problem with guest blogging stemmed from a network of sites that were trading them back and forth in an unnatural way, not because Google felt like too many relevant people were writing for each other’s sites.

If you find like-minded folks who run websites in your industry and you feel there is a mutual benefit to contributing to each other’s sites, then you should do that, just do it in moderation and keep expanding the pool of folks you are partnering with.

4. Work with Influencers

In this world, nothing can be said to be certain except death and that people are going to talk about stuff on the internet.

No matter what product or service you sell, there are people who are considered experts on that product or service – and a lot of other people are listening to these experts.

Your job is to find them.

Most influencers – whether they are writers, vloggers, or speakers – actually aren’t that hard to get a hold of.

Mine YouTube for folks who are reviewing products or services like yours and send them a message to see if they are open to being sponsored.

Most of the time they will partner with you for a free product or a small fee (depending on how popular they are).

They will just have to disclose that they received compensation for the review per Google’s guidelines, which isn’t a big deal.

Or they won’t, but you didn’t hear me say that.

5. One Last Thing: Don’t Buy Links

I can’t believe I still actually have to say this, but buying links shouldn’t even be on your radar.

This is an outdated, time-consuming, soul-crushing methodology.

And let’s be serious – you can do better.

While link [building / earning / whatever you want to call it] isn’t the most fun activity, it’s a necessary evil of our trade and shouldn’t be ignored.

Conclusion

Now that you’ve read this, figure out which bucket your site falls into, pull some data, and start making smarter decisions.

Featured Image Credit: Paulo Bobita

5 Signs It’s Time To Stop Your Content Marketing Campaign

A well-executed content marketing strategy can skyrocket your brand awareness and generate significant long-term profits.

If you’re struggling to get the results you anticipated with content marketing (e.g., traffic, links, conversions), don’t beat yourself up. Content marketing is an ongoing process that typically requires numerous iterations until success is achieved.

Here are five signs it’s time to stop what you’re doing and rethink your content marketing.

1. The Numbers Don’t Add Up

If you’re serious about content marketing, you have to track the following metrics meticulously.

Website Traffic

It’s hard to call a content marketing campaign successful if it doesn’t produce a long-term improvement in website traffic. Google Analytics will show you if your overall website traffic is increasing, but you should also pay attention to the average time spent on each page, the total amount of pages viewed per user, and bounce rate.

If your overall website traffic improves but engagement doesn’t, this is an indicator that your promotion strategy is working but the content itself needs an overhaul.

Mailing List Opt-ins

It might be that your email opt-in button is inappropriately placed or is aesthetically unappealing. It could also be that you need a stronger lead magnet to encourage people to opt-in.

However, the most likely reason for this problem is that your content is underwhelming. Either you aren’t offering enough value to your audience, or you’re conveying the information in a way that doesn’t resonate with the target demographic.

In these cases, you might want to test whether repurposing your content as infographics, presentations, or other content forms helps to improve conversions.

Your content needs to be so informative and actionable that people immediately want to give you their contact information. One of the ways to improve the value of the content is by conveying it in a different medium.

Social Media Metrics

Metrics such as volume, reach, and engagement are all important to track — primarily on platforms where your content is promoted.

If you regularly post high-quality blog content on Twitter, include the relevant hashtags and engage in discussions with your audience and other influencers. Your metrics will continue to improve.

Social media metrics are more accurate indicators of how good your promotional efforts are rather than how good your content is, but you should still track them.

Links

One of the most obvious signs that your content is resonating with your audience is the generation of new inbound links. If people love your content, they’ll share it at every opportunity and link to it in their own articles.

With tools such as Open Site Explorer, you can see how many new inbound links are being created. As you press forward with content marketing, expect your organic search visibility to improve.

2. You Don’t Have a Documented Content Strategy

Stunningly, only 32 percent of B2B marketers have a documented content strategy.

If you’re publishing regular content and have no strategy in place, you should stop what you’re doing immediately and start working on strategy development.

Creating a content strategy isn’t some superfluous exercise that helps your content team feel happy and engaged. A content strategy is the literal DNA of your content marketing campaign.

Without a strategy in place, your marketing efforts will be haphazard and unfocused. If you don’t have a strategy, you can’t be successful, because you’ve never even defined (in specific terms) what it means to be successful.

You don’t need to go to this extent to be successful, but you at least have to define your USP (what makes you different from your competitors), your buyer personas, your definition of success, and the tactics you’ll use to achieve success.

Your Ideal Customer

Having an intimate understanding of your audience is essential if you want to execute an effective campaign. If you have a particular buyer persona in mind when you write your content and you understand their pain points, values, and desires, it will be easier to create content that resonates.

John Jantsch, author and CEO of Duct Tape Marketing, suggests getting to know your ideal buyer, then reverse engineering your content marketing to serve his or her needs.

3. You Aren’t Utilizing Visual Content

In a 2024 survey, 37 percent of marketers stated that visual content was the most important part of their marketing strategy, second only to blogging (38 percent). If you aren’t using visual content now, you’re already being left behind.

Great visual content marketing assets include:

Video.

Slideshare presentations.

Branded images.

Infographics.

You might find that old, underperforming blog posts can be repurposed as colorful, vibrant infographics and generate more engagement. Likewise, a sea of sales copy on your product page might be far more effective repurposed as a flashy animated explainer video.

Quality Matters

Simply deciding to publish visual content won’t guaranteed success. Quality control is more important with visual content because there are more facets to consider.

When creating an infographic, you need to:

Consider your audience’s interests.

Choose a topic with viral potential.

Ensure your facts and statistics are up to date and from reputable organizations.

Craft the copy within a visual framework.

Ensure the design is high quality and the tone is appropriate for the content.

Promote relentlessly.

A poorly written blog post is unlikely to gain any attention, whereas a spectacularly bad infographic could make your brand famous for all the wrong reasons. Bad content is amplified when conveyed visually, so always prioritize quality when publishing visual content.

4. You Don’t Budget for Content Marketing

In a 2024 content marketing survey, the average B2B business spent 28 percent of its marketing budget on content marketing.

There is also a correlation between the effectiveness of content marketing and the amount of money spent. The most effective B2B marketers allocated 42 percent of their budget to content marketing, while the least effective only allocated 15 percent.

While content marketing is often considered as a free way to generate traffic, it’s really like any other facet of business — you have to invest money to make money.

Good business owners aren’t always good writers. Instead of striving to become a good writer yourself, you might achieve better results by outsourcing your blog to a team of professional freelancers. Doubling down on what you’re good at (running a business) while outsourcing your weaknesses is usually the right decision in terms of long-term profitability.

Branded images for social media can be easily created with free tools, but for more complex forms of visual content, you’re better off hiring someone who knows what they’re doing. You can write the content for an explainer video, animate it, and do the narration yourself but you’ll never receive a professional result.

It’s unlikely that one individual will have the capabilities to write a compelling narrative, design and animate a video, record the vocals in a professional studio, and then mix the audio. For these kinds of tasks, you’ll need a team of specialists to work collaboratively.

You might save some money initially by creating the content yourself, but your brand reputation will suffer long-term. If you want to produce high-quality content, allocate a chunk of your marketing budget for the help of skilled professionals.

In addition to content creation, other content marketing costs to budget for include:

Hosting.

Coding.

Outsourced social media management.

Tools.

WordPress plugins.

5. You Aren’t Promoting Your Content

You’ll never get good results with content marketing if you aren’t committed to content promotion. As with content creation, promotion is an ongoing process that has no definitive end date.

Some marketers create a new blog post, share it on Twitter with all of the relevant hashtags, hope it receives engagement, and never think about it again. Even if you produce the best content in the world, you’ll never succeed with this kind of lackadaisical approach

Consider applying the 80/20 rule to content marketing: Spend 20 percent of your time creating content and 80 percent of your time promoting it.

Use these tactics to supercharge your content promotion efforts:

Submit infographics to infographic directories.

Reach out to influencers for quotes to feature in your blog posts then request shares once the post is published.

Share a handful of useful snippets from each post (such as statistics and quotes). Publish each snippet separately on social media.

Contact industry blogs and pitch yourself as a guest poster. Include relevant links to your content in your guest article.

Share your content on Reddit.

Share your content to relevant LinkedIn groups.

Respond to questions in Quora and post a link to your post as part of the answer. This also works for industry forums.

Distribute content to your mailing list. Segment your list for more targeted marketing.

Link to the blog post from other posts on your site that are receiving high traffic.

Reference the post in webinars and podcasts.

Include a link to your post in your email signature.

Link to posts by thought leaders in your content and inform them that you referenced their work. Kindly request a share.

Repurpose your content as a Slideshare presentation and contact users within your industry.

Summary

If you aren’t achieving your desired results with content marketing, don’t worry. Content marketing rarely works on your first attempt and sometimes it takes months (or even years) to get any real traction.

If what you’re doing at the moment isn’t working, keep innovating and stay persistent — the rewards are more than worth the long-term commitment of publishing frequent, high-value content.

Image Credits

In-post Photo 2: Pixabay

The Content Marketing Hub: A Blueprint For Content Marketing

An infographic explaining how inbound marketing works together with content marketing

Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it.

Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.

The ‘free bonus’ is that you’re link-building and gaining social signals for search engine optimisation as well creating great content – something so often over-looked and under-valued.

The Content Marketing model infographic

This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.

Content marketing blueprint

People liked it so much we thought it deserved a more polished design with Smart Insights input – so here it is along with a few notes.

Have a look, and please let us know what you think.

A simple model that still requires hard work to implement

While not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. We’ve have much more detail on how to apply it to create a content marketing strategy here:

Recommended Guide: Content marketing strategy

: Content marketing strategy

Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools.

Excellent branded content

You’re not in the game without it, I’m afraid.

It’s easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing.

And, for most of us, the best object is relevant, quality, branded content (by definition that’s not quick or easy!) that’s exceptionally well seeded.

Develop a connected hub

This may be a fascinating and well considered hub like American Express’ Open Forum or something relatively simple like Eloqua’s much applauded and popular Revenue blog.

Don’t over state it – it’s still a blog but it’s a brilliant and relevant one. Design your hub in line with other assets, think about the positioning (how great is Elqoua’s Revenue proposition considering they sell marketing software), and then get your quality content on there.

The high end will consider the awesome but extremely pricey Gigya, or cheaper Janrain.

Publish and promote

This is the crucial step, the bit that really is hard work.

How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need.

And, don’t forget the social networks, communities and forums where your audience is already talking about related stuff.

‘Free’, no, ‘Easy’, no – since when was great marketing ever easy though?

Spark interaction

All that content needs to drive somewhere, to your content hub most likely, although the idea of ‘fulfilment’ can take place anywhere, really.

Suffice to say that in return for making it worth someone’s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service.

The focus is on the relationship, which is why email and social media combine so well.

Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc.

Sell

I toyed with omitting this from my blueprint list but, at the end of the day, it’s the commercial reason we create valuable content.

If you’re offering a solution your target market finds very valuable, then content marketing is simpler for you.

Focus on providing valuable solutions to your target market, don’t pitch and scream about your products off the bat. People are looking for solutions, not your product or service.

Offer them what they need and want – the secret to effortless selling.

Free SEO prizes

The issue of miss-selling of ‘SEO’ by so many of the agencies plying this trade is almost too tempting to ignore here. In my experience these agencies are often guilty of making what’s actually quite a simple process (I did not easy!) seem like a dark art. I’ll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!

If you succeed in creating great content, you should benefit from two free bonus prizes in relation to your natural search marketing:

Free prize #1 – If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident. The most important factor in gaining the desired search rank is: develop content worth re-sharing and worth linking to!!

Free prize #2 – Your quality content, well marketed on the most relevant sites, ensures that you develop a brand footprint in Google and Bing that’s wider than the one ordinarily enjoyed by your chúng tôi don’t have to directly rank for everything; indeed, this is increasingly hard to do.Imagine an extreme example – the BBC website picks up on your content and publishes it, quantum leaping you up in SERP visibility. Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.

How To Copy Your Twitter Profile Link

To copy your Twitter profile link, you need to open Twitter on Safari or Chrome and log in to your account.

After you’ve logged in to your Twitter account, navigate to your profile and copy the URL field.

Unfortunately, you won’t be able to copy your Twitter profile link on the Twitter mobile app.

However, you can copy the link to one of your tweets.

To do so, navigate to the tweet that you want to copy and tap on the share icon.

After you’ve tapped on the share icon, tap on “Copy Link” to copy the link to the tweet.

Here’s how to copy your Twitter profile link:

1. Open Twitter on Safari or Chrome

The first step is to open Twitter on a browser.

You cannot use the Twitter mobile app for this.

This is because the Twitter mobile app does not have a feature that allows you to copy your profile link.

Firstly, open a browser like Safari or Chrome.

Once you’re on Safari or Chrome, go to Google and search for “Twitter”.

Next, tap on the “Twitter. It’s what’s happening / Twitter” search result.

2. Tap on “Cancel”

After you’ve tapped on Twitter, a pop-up message will appear.

Here’s what it says, “Open in “Twitter”?”.

The pop-up message prompts you to open the Twitter mobile app.

However, you need to visit the desktop version of Twitter.

This is because there isn’t a feature that allows you to copy your Twitter profile link on the Twitter mobile app.

Hence, you need to tap on “Cancel” to open the desktop version of Twitter instead.

3. Tap on “Sign in”

After you’ve tapped on “Cancel”, you’ll land on the sign-up page of Twitter.

You’ll see multiple sign-up options including Google, Apple, phone, and email.

Now, you need to sign in to your Twitter account.

To do so, scroll down the page and tap on “Sign in”.

4. Log in to your Twitter account

After you’ve tapped on “Sign in”, you’ll land on the login page of Twitter.

Now, you need to log in to your Twitter account.

On the login page, you need to enter your login details.

This includes your Twitter username and password.

After you’ve entered your login details, tap on “Log in” to log in to your Twitter account.

5. Tap on your profile picture

After you’ve tapped on “Log in”, you’ll be logged in to your Twitter.

Now, you’ll land on your Twitter feed.

On the top navigation bar, you’ll see your profile picture.

Tap on your profile picture to open the menu.

6. Go to your Twitter profile

After you’ve tapped on your profile picture, the “Account info” menu will open.

The menu contains multiple options.

This includes “Profile”, “Lists”, “Topics”, and more.

To copy your Twitter profile link, you must first go to your Twitter profile.

To do so, tap on “Profile” on the menu.

7. Tap on the URL field

After you’ve tapped on “Profile”, you’ll land on your Twitter profile.

Now, you’ll see your Twitter name, username, bio, and more.

Since you’re on the desktop version of Twitter, you’ll be able to copy your Twitter profile link/URL.

To do so, tap on the URL field at the top of the page.

8. Copy your Twitter profile link

After you’ve tapped on the URL field, you’ll see your Twitter profile link.

Now, you’ll be able to copy your Twitter profile link.

To do so, tap on the URL and tap on “Select All”.

After you’ve tapped on “Select All”, you’ll be given 4 options.

This includes “Cut”, “Copy”, “Paste”, and “Paste and Go” (if you’re using an iOS device).

Tap on “Copy” to copy your Twitter profile link.

You’ve successfully learned how to copy your Twitter profile link/URL!

Conclusion

Finding your Twitter URL is challenging because you won’t be able to do it on the Twitter mobile app.

Instead, you need to use the desktop version of Twitter.

When you visit Twitter on Safari or Chrome, you may be prompted to open the Twitter mobile app.

However, you need to cancel the prompt as you need to visit the desktop version of Twitter.

That way, you don’t have to go through the tedious process of copying your Twitter URL.

Further reading

305+ Cool, Aesthetic, and Good Twitter Usernames

How to Fix “Please enter a valid phone number” on Twitter

How to Reset Twitter Password Without Email or Phone Number

How Can Blockchain Technology Boosts Cybersecurity

The Internet(www) has entrenched our own lives such as the air we breathe from the atmosphere. We’re dependent on it for practically everything from grocery shopping to finding our way on the streets. Not forgetting the daily social interactions, we’ve got on it.

According to Global Digital 2023 reports, there has been a steady increase in Internet users by an average of more than one million new users every day. Currently, there are currently over 4 billion active internet users in 2023 – covering more than half of the world’s population. In addition, an average person globally spends about 6 hours and 42 minutes online every day.

The hyper-connected society: Pros and Cons

The benefits are plenty to be connected both for businesses and individuals.

Grow productivity

Hassle-free social interactions

Last but definitely not the least reduced effect of distance and borders on both communication and finance

What was the drawback in this highly linked society? Or instead what was incorrect within this super-connected society?

The loophole… that this connectedness came with a massive cost. And the cost was — our private data such as identities, fiscal info, addresses, and sometimes even life events became people or have been leaked on the internet.

Today report…

The company, Pursek, reported that an organization spends $ 2.4 million as the cost of malware attacks.

A $ one trillion investment in cyberspace between 2023 and 2025 has been predicted by IT analysts to combat malicious cyber threats.

According to the 2023 Global Risk Report, cyberattacks disrupt about 80% of operations and contribute about 82% to infrastructure and data theft.

Do you believe there’s a connection between most of those increased rates of cybercrimes and hyper-connectivity? Obviously, there’s a connection. While the planet shrunk together with the ever-evolving technologies, the cybercriminals became more intelligent and discovered new ways to hack on the information. But, since there are just two sides of a coin, the emerging technologies also helped individuals and organizations to struggle for information sovereignty.

However, where does Blockchain fits into this…

Blockchain using its exclusive attributes like immutability, decentralization and P2P system is a technology, that will have the ability to stall rising cybercrimes and protect against financial losses because of those offenses.

Interested to know more? Keep reading how…

1. Decentralization of data:

The most important motive hackers had a field day until today is that each of the sensitive information was centralized or saved in 1 spot. Blockchain using its distinctive decentralization characteristic guaranteed that the sensitive information was saved at various computers located in various locations. This information then can only be retrieved via a cryptographic key, which can be accessible with all the members of the blockchain.

Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle Owners 2. Blockchain makes IoT safe:

When cybercriminals assault they aim fundamental devices such as cameras, routers, thermostats since these are vulnerable to strikes. According to a Symantec report, roughly 90 percent of those cyberattacks are because of infected devices linked from the Internet of Things. But with Blockchain technologies, the data passed through those devices may be halted on a sign of feeling.

Also read: Top 10 Helpful GitHub Storage For Web Developers 3. Private messages are secure with Blockchain:

Your information isn’t secure on either public websites or the other websites where you may login for internet socialization. Should you frequently tweet at Twitter afterward keep in mind that your twitter handles aren’t safe, since there are malicious applications lurking at the corners which steals the info. Enjoy online shopping? Beware as E-Commerce has become easily the most unprotected system from this malware.

Clients’ tastes, buying behaviour are extracted from the metadata — which may be stolen. Blockchain by encrypting the messages and procuring each node provides a safety layer on all of the data/information including those on various platforms.

Benefit: The decentralization feature of Blockchain ensures that all the information is safe and keeps social media sites connected.

Organizations such as IBM have invested approximately $ 200 million in blockchain and a collective investment of approximately $ 2.1 billion in blockchain by tech firms globally.

These are some of the ways blockchain can promote cybersecurity for organizations around the world. And if reports are to be believed, around 75% of CEOs have prioritized their investment in blockchain technology, as it has become a prestigious name in cybersecurity.

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