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When you buy a new Mac, there are just some questions that are more difficult to answer than others. One of these questions is how much storage do you really need. In the case of a new Mac purchase, how you plan to use the computer and what you need it for weigh heavily in your purchase decision. So how do you decide? Here are some of the factors you should be considering.
What Are Your Choices?Before we get into how you make a storage choice, let’s take a look at what your choices are. The November releases of the 13” MacBook Air and MacBook Pro marked a huge leap forward in Apple laptops. With the company’s first in-house processor, the M1, now available for purchase, performance has jumped ahead of the previous generation of Apple laptops across almost every metric. That said, Apple left the storage mostly alone as the MacBook Air arrives with a 256GB SSD standard in the $999 base model. Similar to the previous model, you can upgrade to a 512GB, 1TB or 2TB SSD for $200, $400 and $800 respectively.
The 13” MacBook Pro retains similar sizing as before with a 256GB SSD of storage standard when combined with the M1 chip. Similar to the Air, storage can be upgraded to 512GB, 1TB and 2TB SSD of storage for the same prices as noted above. Things get a little more interesting with the 16” MacBook Pro, which has yet to receive the M1 processor upgrade. Storage starts off with 512GB SSD on the “base” model with upgrades ranging from 1TB to 8TB with the latter costing upwards of $2,400.
Finally, the last consumer Mac hardware is the Mac Mini, which begins at 256GB of base storage. With some upgrades, you can max out memory at 2TB with 512GB and 1TB storage sizes landing in the middle. Like the MacBook models, upgrades max at $200, $400 and $800 respectively.
Where to LookThe best way to get a sense of how much you need is to determine how much you are currently using. On a Mac, it’s super easy:
2. Select “About this Mac,” then “Storage.”
On Windows:
2. Select “File Explorer.”
Getting a look at your existing storage use is a great predictor of how much space you will need for the future. However, adding space to a Mac laptop after purchase is virtually impossible without voiding your warranty, so it’s a good idea to default to the next size up.
Should I Buy 256GB, 512GB or Larger?If you are trying to decide between these two sizes, start by asking yourself some simple questions.
1. Do I plan to keep every photo and video I capture on my Mac hard drive?
2. Do I like to download movies or TV shows and keep them available for watching at any time?
3. Do I not want to worry about having enough space for applications?
4. Do I need more space to edit photos or videos?
The answer to those questions might seem simple, but they are difficult when you remember that you are purchasing something you cannot upgrade. If the answer to any of the above questions is yes, purchase the 512GB. The $200 or so that it costs for the hard drive upgrade is well worth it when you factor in the lifespan of ownership. If you are genuinely concerned about never running out of space, the TB (terabyte) options are available and will serve you well for the whole lifespan of your Mac.
Don’t Forget iCloudWith the introduction of macOS Sierra, Apple introduced a new feature called “Store in iCloud.” Somewhat self explanatory based on the name, this feature does indeed upload files to iCloud when you are running low on storage. The caveat here is that you need additional or enough available storage on iCloud to make room for files, documents, photos, videos and more. Apple offers three options:
50GB – $0.99
200GB – $2.99
2TB – $9.99
Ultimately, this won’t make up for local storage, but adding in cloud storage will allow for additional flexibility by freeing up space on your computer. iCloud storage is first and foremost for cloud backups, especially for iOS and iPadOS, but that you can use this to free up local storage is a great second purpose. The same goes for Dropbox, which also offers a similar feature with “Smart Sync.”
Can You Make It with 256GB?Are you planning to get the base 256GB model? Let’s assume that your Mac is going to be filled with catalogs of music, photos, applications, and likely videos you own, rented or captured. On top of all of that, you also want room for future projects like Mac gaming or video editing. Suddenly, the base 256GB storage doesn’t seem big chúng tôi trick here is to optimize the storage on your Mac. As much as possible, offload all those files you have little use for to the cloud storage or external drive.
A second thought is that you can also get by with less storage on a MacBook or iMac if you have another desktop or primary computer. That won’t be true for most people, but for those who have a second computer, less storage may be feasible. For everyone else, 256GB is more than likely good enough to get by for years to come. If you can pick up the extra storage at 512GB, it definitely provides you with more than enough cushion for well into the future.
ConclusionChoosing the right storage size is never easy. On the plus side, all Mac models come with a base storage of 256GB. Yet on the negative, it doesn’t make the decision any easier. Ultimately, choosing the right storage size depends on whether you have needs for the space. Think about what you really want to do with your computer over the next few years and let the answer be your guide.
David Joz
David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.
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How Much Internet Speed Does Your Business Need?
Tip
Visit the FCC Broadband Speed Guide to help determine the download and upload business broadband speeds you need for data-intensive tasks, such as sending and receiving large files.
What are the types of internet connections?Various business internet service types serve specific purposes and offer different speeds. The type of internet connection you have depends on your area’s infrastructure, your business location, and the internet plan you purchase.
Here are the four most popular internet categories and what you can expect in speed for each:
DSL: DSL stands for digital subscriber line. A DSL connection runs through your landline business phone system. The average DSL download speed starts at around 6 Mbps, while the average upload speed starts at approximately 1 Mbps.
Cable. Cable internet uses the same wiring that delivers cable television to your home. The average download speed for cable internet ranges from 10 Mbps to 500 Mbps, while the upload speeds can range from 5 Mbps to 50 Mbps. If you’re considering cable vs. DSL, note that cable is much faster, but DSL is less expensive.
Fiber optic. Fiber-optic business internet uses fiber-optic cables instead of copper wires like its cable equivalent. Fiber-optic cables use light signals to deliver data to and from your devices. Fiber internet can support download speeds up to 1 gigabit per second (Gbps), but its more common speeds range from 150 Mbps to 500 Mbps. Upload speeds range from 65 Mbps to 100 Mbps.
Satellite internet. Satellite internet uses radio waves to communicate with satellites in space to deliver internet connections. Download speeds can range from 12 Mbps to 150 Mbps, while upload speeds are typically around 3 Mbps.
Did You Know?
If you’re evaluating a mobile hotspot vs. satellite internet for remote business needs, note that satellite internet is more expensive and isn’t as fast or flexible as a mobile hotspot.
How fast should your business internet be?The average business requires at least 25 Mbps of download speed and 3 Mbps of upload speed to conduct everyday tasks like emailing, exchanging files, using cloud-based software, and videoconferencing. In fact, these speeds are the FCC’s official broadband definition minimums.
However, business internet speed requirements vary significantly between businesses, and your speed needs will likely increase as your business grows and you adopt more data-intensive processes.
Consider these factors when determining your internet speed requirements:
What type of business do you operate?
Do you regularly upload and download large files?
Are your internet needs limited to sending emails and communicating with customers?
To what extent does your business depend on fast internet speeds?
How many employees will use the network at any given time?
Ideal internet speeds based on taskUse the following chart to get an idea of your ideal internet speeds based on the number of devices being used and the online tasks you need to perform:
Number of users/devices
Speed
Tasks
1-2
5 Mbps
Online browsing, email, and research
3-5
25 Mbps
Downloading large files, business communications and basic business Wi-Fi use
5-10
75 Mbps
Video streaming, numerous point-of-sale transactions and frequent file-sharing
10-15
150 Mbps
Video conferencing, frequent cloud computing and data backups
15-20
250 Mbps
Seamless streaming, conferencing and server hosting
20-30
500 Mbps
Multiple servers hosted, heavy online backups and constant cloud-based computing
30+
1,000 Mbps (1GB)
Extreme speed operations with zero interruptions
Consult your ISP if you’re still unsure how much bandwidth your business needs. Many providers offer online internet bandwidth need calculators to help you better understand your needs and options.
How do you choose a business internet provider?To find out what ISPs are available in your area, check out the InMyArea online tool. Input your address or ZIP code to see available provider options.
When you have a good idea of your business’s internet speed needs, discuss your options with available ISPs to evaluate the best choice for your business.
Consider the following when deciding on an internet service provider:
Speed. What is the fastest available speed at a price you can afford?
Customer service. Will your provider help troubleshoot technical issues? Your business depends on your internet uptime, and you can’t afford to be ignored in times of trouble.
Contracts. Will you be locked into a lengthy contract with your provider? A more flexible contact is beneficial if the provider doesn’t deliver top speeds or you find a new provider that better meets your needs.
Tip
Internet speeds may slow over time as the network ages and more people join. Run a regular speed scan on your network to ensure you’re getting the speed you pay for.
What are the best business internet service providers?The best internet service providers offer top-quality service with optimal speeds and excellent uptime. If you’re seeking a new provider, consider the following options:
AT&T. AT&T offers small businesses a wide selection of service plans that vary by speed and price. To learn more details about available locations and prices, read our in-depth AT&T review.
Verizon. Verizon offers extensive service plans for businesses of all sizes. Learn about plan speeds and prices in our full Verizon review.
Comcast Business. Comcast Business offers five service plans, all of which include a dynamic IP address and no data caps. Read our Comcast Business review for more information.
Cox. In addition to business internet services, Cox provides midsize and enterprise organizations with hosted VoIP phone services, trunking phone services, and business television solutions. For more information, read our in-depth Cox review.
Spectrum Business. Spectrum serves more than 9,000 ZIP codes in 43 states and offers small businesses three service plans that vary by speed and price. Read our full Spectrum Business review for more information.
Kimberlee Leonard contributed to the reporting and writing in this article.
What Is Other On Mac Storage And How To Delete It?
When you check the storage on your Mac, you might see a significant percentage of space occupied by something called ‘Other.’ macOS does not go into much detail. You may wonder what is Other storage on Mac, why it eats up so much space, and how can I delete it? Let me help by telling you more about this to free space on your Mac.
How to Check Storage on Mac
What is Other on Mac Storage?
Just like the ‘Other’ on iPhone and iPad, it is home to several files, cached data, and more. This section houses a mix of junk and important files.
In the simplest of terms, the “Other” category is a combination of files that are not recognized as one of the other file types. Here are some examples:-
Common documents and file types, including PDF, doc, PSD, etc.
Any type of archives and disk images, including zips, dmg, iso, tar, etc.
Files in the system folders of macOS, including temporary files, swap, voices, etc.
Application Support files, iCloud files, Screensavers, etc.
Cache items, including browser cache and locally stored message media files.
Fonts, app accessories, application plugins, and app extensions.
Various file and file types not recognized by Spotlight, for example, a virtual machine hard drive, Windows Boot Camp partitions, etc.
How to Delete Other on Mac Storage
Delete Cache Files on Mac
In typical situations, you do not need to worry much about cache. macOS handles them smartly. But if you are too low on storage or believe in having the cache of unused/uninstalled apps, here is how to delete them.
Note: Caches are there to make your Mac experience better and faster. Make sure you remove only the unnecessary ones.
Clearing browser cache and website files for Safari also reduce the Other storage.
Clear Temporary Files Located in Other Storage on Mac
Remove Safari Extensions on Mac
At times, we install a browser extension for a purpose, and then do not reuse them or simply forget that it exists. The extension continues to occupy space (shown differently than the application itself. It is thus categorized under Other)
To remove an extension:
Delete Unnecessary iPhone and iPad BackupsiOS and iPadOS device backups might run into various gigabytes. If you have several archived backups or unnecessary backups of old devices, make sure to delete them.
Note: If you accidentally delete a backup, go ahead and easily create a new one now.
Delete Unused ApplicationsApplications, when combined with their data, folders, etc. might be vast and occupy significant space. If you have several apps that are sitting idle, go ahead and delete them. Additionally, remove macOS install files, if any.
Note: You may also use apps like App Cleaner for perfect uninstallation.
Use Third-Party Software to Free Storage on Your Mac
Apart from the inbuilt solutions, several third-party apps do almost the same thing but in an easier way. You launch them, and in a minute or so, they will help you free significant space. The interface for most is visually pleasing. If you have difficulty following the above methods, you may try one of the apps listed below.
DaisyDisk ($9.99)
Onyx (free)
CleanMyMac (free download with paid version $39.95)
Signing Off…
These are some of the effective ways to delete Other storage on Mac. As stated earlier, it has lots of useful files, too (that are different from listed categories). Thus it is tough to remove Other data entirely. But the above ways, help you declutter it. Next, it would be an excellent idea to know how to use optimized storage on Mac.
You may also read:
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Ankur
I have been an Apple user for over seven years now. At iGeeksBlog, I love creating how-tos and troubleshooting guides that help people do more with their iPhone, iPad, Mac, AirPods, and Apple Watch. In my free time, I like to watch stand up comedy videos, tech documentaries, news debates, and political speeches.
Do You Need A Chair Mat For Hardwood Floors?
Chair mats are widely used in offices and even home offices. They provide a designated area for chair movement.
In addition, different chair mats, like PVC chair mats, Glass chair mats, are used for floor protection.
Chair mats protect the hardwood floor from office chair wheels. However, using chair mats on the hardwood floor in the long term can damage it slowly. Dust trapped under the mat, studs on the mat, and chemicals present can scratch and discolor the hardwood floor.
Chair mats work great on the concrete floor. However, different flooring has different requirements.
In addition, hardwood floors being delicate, requires careful selection.
This article will help you choose the best chair mat materials and chair mat alternatives for your hardwood floor.
Are Chair Mats Necessary For Hardwood Floor?Chair mats are not necessary for hardwood floors because there are alternatives like rollerblade-style wheels, which defeat the purpose of chair mats.
The chair mat protects the floor from chairs. However, it harms the hardwood floor in the long run.
Therefore, you can use other favorable alternatives for chair mats, like bell glides, standing desks, etc.
Chair mats are an effective way to avoid the damage that ordinary rolling chairs inflict.
However, they are a solution that works best in cubicle-style offices.
Open-plan workplaces are becoming more common, yet floor mats are unsuitable for this workspace style since they restrict movement and reduce collaborative effectiveness.
Advantages of Using Chair Mats on Hardwood Floors 1. Protection From Office Chair CastersThe chair wheels can scratch the hardwood floors, which are expensive to repair.
Using chair mats can prevent the scratches that form over time from long-term usage of office chairs.
The most common problem is that most rolling office chairs have strong casters, easily creating scuff marks.
A permanent scratch on the hardwood floor is also caused by sitting in your chair and sliding back and forth while working.
You can avoid repetitive wear and tear by using chair mats.
2. Spill ProtectionYou might hastily spill some drinks or food on the hardwood floor.
But don’t worry; chair mats protect the floor against those spills.
3. Flexibility and MobilityThe flexibility to move your chair to a different part or side of your desk is critical for multitasking and letting you move your body properly.
As a result, chair mats give you the leverage to move, adjust, and reposition your chair as required.
4. It Provides a Good AppearanceHigh-end office chair mats provide a touch of class to the workplace. The Kuyal Clear Chair Mat will go easily with any office interior.
Chairmats make your home office appear good and make the ambiance clean, tidy, and organized, which is usually more favorable to work than chaotic environments.
Read on to know about flooring options best for rolling office chairs.
Although it has its benefits, it does harm hardwood flooring in some ways, which are discussed below.
Long-term chair mat use can affect hardwood floors because dust can collect in the gap between the mat and the floor. Therefore, you should replace it at least once a year, which might be expensive.
They can leave stains on the floor.
The chair mat can cause scratches on hardwood floors as it slides back and forth.
The area covered by the mat is only the easily moving zone for the chair, so it limits the space you can move.
Chair mats can be pretty expensive, costing up to $900.
How to Choose the Chair Mat for the Hardwood Floor?
It would help if you chose the chair mats for hardwood floors considering the hardwood floor’s proper shape, size, and material.
Here are some factors to consider while buying the best office chair mat for a hardwood floor.
However, before we dive into the details, look at the quick overview of the best features of hardwood floor chair mats.
Chair Mat FeaturesBest options
SizeCovering your roll area
ShapeBulb, Lip, Rectangular
MaterialPolycarbonate
ThicknessUp to 2.5 mm
1. Shape and SizeAn office chair mat that covers your whole “roll area” is a good idea. The roll area is the area underneath your office chair, and it is where you move or shift your chair the most.
Furthermore, you do not want to get a huge office chair mat.
An office chair mat that is too big would most likely crack under the strain of heavy furniture, which could scratch the hardwood floor.
Beveled office chair mats are best for hardwood floors as they have a downward slope on the edges, making it easier to move the chair around.
Moreover, a lip or rectangular chair mat is recommended for a writing table or a desk.
If you have an L-shaped workstation, either bulb-shaped chair mat is ideal.
2. Chair Mat MaterialHardwood floors require extra maintenance and care as they are prone to scratching.
Therefore, choose chair mats carefully for such delicate flooring.
Synthetic rubber (nitrile) is a common constituent in floor mats, and it is a good choice for hardwood floors because it does not leave a mark.
Polyurethane chair mat is made of flexible material that does not discolor or leave markings on the flooring.
Polycarbonate will remain stiff, resulting in a hard, non-denting surface. Due to their rigid structure, they will neither fold nor bubble.
As a result, the polycarbonate chair mat for hard floors won’t have any tiny dimples on the bottom, preventing scratches on the hardwood floor.
Tempered glass does not fold or bubble, allowing your chair to glide smoothly.
When you step on the mat or wheel the chair over it, the bamboo mat absorbs it well.
Overall, a Polycarbonate chair mat is the best material for the chairmat to use on hardwood floors.
3. Thickness of the MatYou do not need to buy thick chair mats on hardwood floors. Mats with a thickness of 2.5 to 3 mm are enough.
You can select your preferred chair mat for the hardwood floor based on the features.
Best Chair Mats for Hardwood Floors in 2023Check the table below for the best recommendations on chair mats for hardwood floors.
Do Chair Mats Damage Hardwood Floors?Chair mats protect the hardwood floor from Office chairs due to constant movement.
However, the chair mats themselves harm the hardwood flooring over time. The hardwood floor can get scratched and worn down even when chair mats are used.
In addition, the chemicals used in the mat production react with the hardwood floor leading to fading and discoloration.
Compared to concrete and tiled floors, hardwood is less water and decay-resistant.
Therefore, moisture can damage the floor if your chair mat is wet and nonwater repellent, like fabric chair mats.
Type of Chair Mats That Damage Hardwood FloorChair mats are available in a wide range of materials. However, choosing the wrong one can permanently damage your hardwood floor.
Here are some chair mats that may damage hardwood floors long-term.
1. Natural Rubber MatsRubber mats are popularly used in gyms to withstand weight drops.
This might mislead you into thinking they will work for your home office. However, they are usually laid over concrete.
Hardwood floor, on the other hand, is softer and more porous. Therefore, it can quickly leave scuff marks on the floor.
Not all rubber mats damage hardwood floors, but some chemicals interact with the rubber mats causing the floor to be damaged.
It can also lead to permanent discoloration. However, you can prevent damage by adding protective paper underneath the mat.
Furthermore, many rubber mats have holes in them. The holes allow water and other liquids to drain so they do not pool on the floor and provide a slipping hazard.
Unfortunately, these have the drawback of allowing dirt and debris to fall through the holes.
When wet, wood absorbs the moisture and expands, eventually cupping, leaving an uneven surface.
2. Anti-Fatigue MatAnti-fatigue mats, often made of rubber or Vinyl, are designed for those who spend a lot of time standing on hard floors.
These Mats can leave color residue on the hardwood floor.
3. Poly Vinyl Chloride (PVC) Chair MatPVC chair mats can harm the hardwood floor due to the chemicals used in their manufacturing.
If your hardwood floors are coated with wax or polish, they become very slippery.
Using PVC mats on such surfaces can cause the mat to bubble up and fold after some time, as PVC mats are also very pliable.
4. Mats Made up of Natural FibresWhile all types of fiber rugs help protect your hardwood flooring from scratches, none of them are waterproof.
Natural fiber chair mats are quite an unpopular choice. However, people do use fibers like Jute chair mats for the office.
Natural fiber rugs, such as wool, jute, or cotton, are not water-resistant, and water seeping through the strands can cause damage to hardwood floors.
In such mats, the possibilities of bacteria development are also increased.
5. Latex Backed RugsPlasticizers are compounds found in latex, which is a synthetic liquid. Latex produces a slip-resistant, waterproof layer underneath rugs.
This waterproofing also compromises the rug’s capacity to breathe.
When you try and remove a latex-backed rug from a laminated or hardwood floor, you may end up with a mess of adhesive residue or fragments of rug backing.
The backed rugs obstruct regular drying of the floor surface.
Latex-backed carpets can create yellow or white staining due to chemical interactions between the latex and the lamination on the floor and water bubbles.
6. Area RugsThe primary reason why certain area rugs harm hardwood floors is that they are composed of low-cost synthetic materials that scrape the finish.
The damage to the floor is often caused by the rug pad rather than the rug itself.
Cheap carpets are sometimes coated with adhesives to aid their adhesion to the floor, but the glue might harm the surface, create staining, or fully adhere to the floor.
A good area rug pad will help preserve your hardwood floors from damage.
7. Plastic Chair MatsChair mats are commonly made of plastic. However, these materials will degrade over time.
Old plastic will crack and shatter, and the fragmented parts will become trapped beneath the mat.
Alternatives for Chair Mats on the Hardwood FloorYou can use some of the alternatives listed below if you do not want to use chairmats on hardwood floors.
1. Rollerblade-Style WheelsA standard office chair with wheels can wear down your hardwood floor through repetitive movements, which cause scratches on the floor.
Office chair with Rollerblade-style Wheels is made of thick rubber material, which is far more durable than regular wheels.
Additionally, because they move across fewer surface areas, these wheels will lessen the wear and tear on the floor.
They are also effortless to install; remove the old wheels and place them in place.
You can buy a quality pair of roller-blade-style wheels from Amazon.
2. Bell GlidesUsing the chair all day slowly crushes the chair mat into the floor, damaging the hardwood floor.
Bell glides connect to the underneath of your chair’s wheels to increase the surface area of the pressure, resulting in less pressure and, consequently, less harm to your carpet.
Installing chair bell glides, on the other hand, means compromising mobility.
For example, you won’t be able to wheel your chair over the floor with the glides connected, and moving around will be much more challenging.
These durable polyurethane bell glides protect your hardwood floor from pressure damage.
3. Chair Without WheelsChair mats are primarily used to protect the floors from chairs with wheels. If your chair does not have wheels, this is not a problem.
They don’t leave scuff marks on hardwood and laminate floors, so chairs without wheels are great.
However, chairs without wheels should still be handled cautiously to avoid dragging them over the floor.
Flash Furniture Black Mesh Sled Base Chair is one of the best chairs without wheels with the gentle rocking feature.
Read on to lean whether the Chair Better Without Wheels is better for your home office.
4. Standing DeskThe standing desk eliminates the primary need for the chair mats themselves. Since you do not need a chair for a standing desk, the hardwood floor’s damage can be crossed out.
The desks do come equipped with wheels. However, you would not move them around as much as the chairs with wheels.
In addition, they offer multiple health benefits. For example, when using a chair, you sit around all day.
Working at a standing desk decreases blood circulation and makes joints stiff. However, you move around more often while standing, solving the issue.
In addition, they prevent the scuff marks left behind by chair legs. There is also no chance of scratches or discoloration, making them ideal for hardwood floors.
They are very discrete and can not be seen unless you lift the chair.
They do need to be replaced every 3 to 6 months. However, they are still worth it, considering the low price.
For more alternatives, read the article; 7 Best Office Chair Mat Alternatives
Final VerdictChair mats offer floor protection from wheels, spill protection, and mobility.
However, the hardwood floor requires careful chairmat material selection because some PVC fabric chair mats might damage the floor over time.
How Much Is Too Much To Post On Social Media?
Social media provides an incredible opportunity for today’s businesses. Any business can broaden its reach, get discovered by new prospects, and strengthen existing relationships with fans by posting and engaging properly on social media sites.
But a lot of businesses are unclear about how to act on social media. Post too little, and people won’t know that you’re there. But post too much, and followers might get irritated by your constant presence in their feeds.
While there are some general rules you should be following across all social platforms, different sites come with different expectations about how regularly to post. So, what are the major social sites and how frequently you should be posting on each?
Ground Rules for All SitesThe cardinal rule for all social media posting, regardless of what platforms you use most actively, is to post quality content consistently. Sharing on a regular basis keeps your current followers engaged and gives you the best shot at getting discovered by new, interested consumers.
However, the other key word here is “quality.” Your content must also be useful.
People follow you when they think they’re going to get value from your content each and every week. If you’re only posting once in a blue moon, or simply re-sharing a lot of filler content, it’s going to be difficult for you to build up a meaningful, engaged base of followers.
Related: What is Social Media Marketing & Is It Effective for Local Businesses?
Posting to FacebookThe general rule of thumb for Facebook is that you should be posting content once per day. Most businesses find that after two posts, they see a decrease in engagement, and followers begin to feel a spammy vibe.
The great thing about Facebook is that there are a lot of options for the type of content you can share. Unlike with other social sites that have a more rigid structure for what and how you can post, Facebook allows you to create live video, pre-recorded video, images, short-form written posts, and longer-form posts”“the world is your oyster!
Mixing up the way you deliver your content is a key part of keeping your audience engaged. If they see long text post after long text post, they’ll begin to glaze over and pass by your content in their feed. However, if you keep them on their toes and wondering what they’ll see next from you, they’re a lot more likely to give your content a closer look.
Related: An Interview with one of Our Facebook Marketing Experts
Posting to TwitterThings move lightning-fast on Twitter. Because you’re dealing in 280-character soundbites, your content grows stale quickly. That’s why posting on Twitter should be a more frequent occurrence. Conventional wisdom says that you should be posting at least three times per day on Twitter, while most larger brands aim for around 15 posts per day.
These tweets can be a mix of curated content and original posts. It’s also best to space this content out throughout the day; engagement with tweets tend to be highest within the first hour of posting, so don’t fire off all your tweets at the same time.
Related: Your Guide to Using the Right Hashtags
Posting to InstagramThe guidelines for posting to Instagram are similar to those for Facebook. According to research from Union Metrics, most brands are posting one to two times per day.
Related: Everything You Wanted to Know About Instagram Ads
Posting to LinkedInPosting to LinkedIn should be least frequent of all. Because it’s a business-focused network, you only need to post on weekdays. And there’s no need to post more than once per day on the site.
Related: Creating Content You (& Your Audience) Love
How to Manage It AllWhen you’re active on a number of social sites, it can be difficult to keep up a regular posting schedule if you’re trying to do it manually. That’s where an experienced social media management team can come in handy. If you’d like support with your social media marketing, from content creation to channel management and engagement, we’ve got you covered.
More Resources
Social Media Dos & Don’ts
How a Paid + Organic Social Media Strategy can Help You Stand Out
5-Minute Clean-Up: Social Media Sites
Stephanie HeitmanStephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
Do You Really Need An Ssd Or Solid State Drive?
The SSD or Solid State Drive isn’t exactly a new term. SSDs have been on the market for quite a few years now, but not a lot of people know what they do. Essentially, SSDs are an upgrade over the older HDD (Hard Disk Drive), and they offer faster boot times, and faster processing speeds but at a substantially higher cost.
Unlike your traditional hard disk drives, an SSD uses NAND flash memory, which can last for years on a stretch. But is it exactly worth the extra bucks for real-life performance? Let’s find out.
Read: Solid State Drive vs. Hard Disk Drive.
Do you need an SSD or Solid State Drive?To start with, there are multiple reasons why you might want to opt for an SSD in place of a standard HDD.
Laptops might take get bumped around when you travelIf you travel a lot with your laptop, chances are your computer is sure to get bumped off in different places when you carry it around. It is better to have a machine that sports an SSD to know that you are protected with a sturdy drive when you get bumped.
Mobility is keyAnother benefit of an SSD is that it is much more portable and mobile compared to the traditional HDD. The SSD ends up saving space to include other hardware in the laptop and even reduces weight and thickness. SSDs also require less power, so your laptop battery should last longer.
Boot times are loweredAnd finally, boot time. If you have been a Windows PC owner for the longest time, you surely have felt the pain of waiting for your system to boot up after a long time. Using an SSD, especially for booting up Windows 10 will help you notice the sudden changes in the time taken to load all your apps on the desktop.
So, now that you have chosen that you do indeed want an SSD for your machine, it’s time to get a bit technical.
Read: Hybrid Drive vs. SSD vs. HDD.
The right type of memory for your SSD
Single-Level Cell (SLC) – SLC memory is practically the faster type of memory on any SSD. It is also the most precise when it comes to reading and processing data, which makes it better for your system’s battery life. But the worst part is that SLC is also the most expensive of the lot and the SSDs with SLC are usually used in Enterprise editions.
Multi-Level Cell (MLC) – MLC memory has a larger amount of storage without an increase in physical size, is available for a lower price than SLCs, but, in turn, has slower and less precise Write and Read speeds. They also suck in more power and are less durable compared to the SLCs.
Triple-Level Cell (TLC) – TLC is the cheapest of the lot and thus quite popular in the consumer segment. But, it also has the lowest and least precise write and read speeds. It is also much less durable compared to the other two memory variants due to increased power consumption.
So, this was a brief summary of what SSDs are and how you should choose the right one. Do let us know if you have any suggestions, below.
Do let us know if you have any observations to make.
Read: SSD Optimization Tips for better performance.
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