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You can easily add a tattoo in Photoshop, whether you want to have a little fun with an image of your own or if a client has asked to see how body art would look on them.

In this tutorial, you’ll learn how to add a tattoo in two different ways. The first method works with a black tattoo, while the second method explains how to add a realistic color tattoo.

How To Turn A Photo Into A Tattoo In Photoshop

Follow these steps to add a standard black tattoo to a subject. Before you begin, you need to prepare two images. 

The first image should be of your subject with enough skin showing in the area you want to place the tattoo, which will depend on the size and shape of the tattoo. The second image you need is the tattoo artwork itself. This photo should only have the tattoo design on a transparent background.

If you need to remove the background from the tattoo image, choose one of these background removal techniques and do this step before continuing with the tutorial. I will be using the following two images for this example.

Step 1: Open The Body Image And The Tattoo Image In One Document

Then, add the second image by dragging and dropping the photo from your files onto the first image open in Photoshop. The tattoo image will be added as a new layer and may be too small or too big when added.

When you add the tattoo image, the Transform Tool should be automatically active, shown by the blue block and white anchor points surrounding the layer. If the tool isn’t active, press Control + T (Win) or Command + T (Mac) to turn it on. You can then use the anchor points to resize the tattoo.

Then, use the Move Tool (V) to place the tattoo over the spot where you want it on the body. 

Don’t worry if some edges of the tattoo cover other parts or go off the body. You can hide these areas later where other body parts hide the tattoo or if it should disappear around a curve of the body.

Step 2: Convert The Tattoo Layer To A Smart Object

Once the tattoo layer is in place on the body, convert it to a smart object. This step is necessary so you can add the filters as smart filters and go back and edit them at any stage in the process.

You will know the layer is a smart object when you see the icon in the layer thumbnail.

Note: Dragging and dropping an image into a document sometimes automatically converts the layer to a smart object, so in that case, you can skip this step.

Step 3: Apply The Liquify Filter

Once you have converted the layer to a smart object, you can access and use the Liquify Tool. This filter allows you to warp the tattoo to fit over the body part you have placed it on. 

The amount you need to warp the tattoo depends on where you place the tattoo. When adding a tattoo to curved areas, such as arms and legs, you must pay extra attention.

Once you are in the Liquify workspace, you will see tools on the left-hand side, the tattoo in the preview box in the middle, and additional settings in the right-hand panel.

Before you start warping the tattoo, you can adjust the viewing options to view the background image while you adjust the tattoo. 

To do this, scroll to the bottom of the panel on the right and open the View Options tab. Then, check the box next to Show Backdrop, set the Use to Background, the Mode to Behind, and the Opacity to 50.

You will now see the background image with the tattoo on top of it in the preview window, so you can see what the final effect will look like.

Next, you can warp and adjust the tattoo as needed to fit on the skin underneath it by following the shape and curves. You can switch between using the Forward Warp Tool (W), the Pucker Tool (S), and the Bloat Tool (B) to distort the tattoo.

The Bloat Tool creates a balloon-like effect on the areas you brush over to bloat the image, the Pucker Tool contracts the areas to make it look further away from the camera, and the warp tool pulls the parts of the image in different directions to curve it.

Only make subtle changes to keep the tattoo looking realistic. This is how my tattoo looks after bloating and puckering it. 

Step 4: Add A Layer Mask To The Tattoo To Remove The Excess Tattoo

If parts of the tattoo should be hidden because of things that would be covering a real tattoo or on the side of arms and legs, you can hide these areas with a layer mask. In my example, the man’s hand and a bit of the shirt would cover parts of the tattoo.

Then, select the Brush Tool (B) and set the foreground color to black (when dealing with layer masks, black hides, and white reveals).

Then, use the Brush Preset Picker panel from the Options Bar to set the brush size and select a Soft Round Brush.

Brush over the areas to hide parts of the tattoo while increasing and decreasing the brush size to hide tricky areas.

Keep brushing until all the parts of the tattoo are hidden around other objects.

Step 5: Use The Blend If Function To Blend The Tattoo Into The Skin

Since the tattoo is too bold, it still looks fake. You can blend the tattoo into the skin using the Blend If sliders to fix this.

This will open the Layer Styles panel, where you can add various effects to objects. You can stay in the Blending Options tab and look near the bottom to find the Underlying Layer slider under the Blend If section.

Move the Layer Styles window to the side of the workspace to see the tattoo as you adjust the sliders. Then, to blend the tattoo layer into the background layer where the highlights are, you will slide the point on the right into the middle.

However, you need to feather the blending to prevent it from removing the tattoo completely. To feather the blend, hold in Alt (Win) or Option (Mac) and drag the slider to the center. You will see the base point break apart.

Move the two points separately to blend the tattoo into the highlights, then repeat this for the shadows while watching the tattoo on the image to ensure an accurate blend.

Step 6: Blur The Tattoo Layer With A Gaussian Blur Filter

Since the tattoo looks too perfect and smooth, which is not the case with real tattoos because of the pores on a person’s skin, you need to reduce the smoothness.

Step 7: Decrease The Opacity Of The Tattoo Layer

Your tattoo is almost complete, but if it is still too bold and unrealistic, you can blend it into the background more by lowering the Opacity. 

Find the Opacity slider in the Layers Panel and reduce the tattoo layer’s opacity to between 60% and 75%.

You have now added a black tattoo to your image.

Since you converted the tattoo to a smart object, you can edit any filters and quickly adjust the tattoo. For instance, I needed to tilt the tattoo upwards slightly (so the lady is looking upwards) using the Transform Tool. Adjust the effects and positioning until you are happy with the result.

Before After

How To Apply A Realistic Color Tattoo In Photoshop

If you want to add a color tattoo to a person’s body, the steps are similar to the previous method, with a few differences. I will summarize the effects explained in the first method, so refer back if you need to understand more.

I will be adding this colorful fish tattoo onto the image of a woman’s back.

Step 1: Open Both Images And Convert The Tattoo Layer To A Smart Object

Open both images in one document in Photoshop with the tattoo layer on top. Ensure the tattoo image has a transparent background. Refer to the first section for guidance if needed.

You can also use the Transform Tool to resize the tattoo and the Move Tool (V) to place it where you want it on the body.

Step 2: Change The Tattoo Blend Mode To Multiple

To blend any unrealistic areas of the tattoo into the body, change the blend mode of the tattoo layer to Multiply.

To change the blend mode, find the drop-down menu in the Layers Panel that says Normal, as that is the default blend mode of every layer.

You will notice the white areas of the tattoo disappear, and it looks more blended into the background.

Step 3: Use The Liquify Filter To Place The Tattoo

You can also refer to Step 4 in the previous section if you need to remove parts of the tattoo that should be hidden in the image. I don’t need to add this step to my example.

Step 4: Add A Gaussian Blur To Blur The Tattoo Step 5: Duplicate The Background Layer And Desaturate It

The most important step when adding a color tattoo onto a subject is to add a slight bit of noise. 

The image will turn black and white; remember that the tattoo will be hidden at this stage.

Step 6: Change The Duplicated Layer’s Blend Mode To Screen

To blend the noise effect better, you need to change the blend mode of the Noise layer to Screen. 

To change the blend mode, select the Noise layer, locate the drop-down menu next to Normal in the Layers Panel, and change the mode to Screen.

The image will turn bright, and you should see the tattoo a bit at this stage.

Since we only want the noise effect applied to the tattoo, you must clip the Noise layer to the tattoo layer, which should be directly below it. 

You will notice the Noise layer has the arrow pointing down to confirm the clipping mask is applied, and the effect only shows on the tattoo now.

Step 7: Add A Noise Filter To The Duplicated Layer

I will show you how to reduce the intensity of the effect in the next step, so don’t worry if the tattoo doesn’t look realistic at this stage. 

Step 8: Reduce The Opacity Of The Noise Layer

Adding noise to the tattoo has caused it to look faded, but you can easily reduce the intensity of the Noise layer by dropping its opacity.

Select the Noise layer, locate the Opacity slider in the Layers Panel, and reduce it to around 35% to 50%.

You have now added a realistic color tattoo to your subject.

Before After

With these two techniques, you can add a black and white or color tattoo onto your subjects in just a few minutes to see how the real thing would look.

Happy Editing!

You're reading How To Add A Tattoo In Photoshop (Step By Step)

How To Import, Edit & Save A Pdf In Photoshop (Step By Step)

Apart from being a great image editing program, Photoshop can also function as a PDF Editor. From importing, editing, and saving PDF documents, Photoshop has enough basic capabilities to do it all. Although it won’t be as complete with features like Adobe Acrobat DC has, it still is a totally valid option for creating PDF presentations. Here’s how to quickly save a PDF in Photoshop.

Now this covers the tip of the iceberg for working with and editing PDF pages. So let’s dive into the complete process of importing, editing, and exporting PDF files in Photoshop more in-depth.

Video Tutorial

How To Import A PDF In Photoshop

So as you can see, importing a PDF in Photoshop is just like importing any other image. The only difference is the import PDF dialogue box which provides some further import settings.

Here comes the important part. You’ll see a dialogue box with some controls. You’ll have options for Cropping, Bit Depth, Resolution, Size, etc…

Apart from that, you will have two options in the “Select” panel called Pages and Images. Selecting “Pages” will make Photoshop select individual pages for editing. If you select ‘Images’, then Photoshop will extract separate images from the pages for editing. 

Although most of these settings are self-explanatory or can be left untouched, let’s quickly highlight the “Crop To” option as this setting will vary depending on your files.

Media Box: The media box defines the final page dimensions. It is the largest of all boxes. 

Crop Box: Specifies the region that a PDF viewer prints

Trim Box:  It is the final size of your page after printing and corrections

Bleed Box: Bleed Box is like a Trim box with some more space given. It is bigger than Trim Box

Art Box: It defines the content of your page along with some extra margin. It is the smallest of all boxes.

Most of these are used for commercial printing purposes. Select one which you like, but if you aren’t sure, the Media Box setting will get the job done.

Now Photoshop shall open all your pages in individual tabs (aka projects). 

How To Edit A PDF In Photoshop

Once you have all the pages opened, select one of the tabs for editing.

One important thing to note is that you can add extra things like annotations to your PDF but you cannot edit the existing elements like text or images as they are a part of the PDF itself and not editable.

If you wanted to remove something from your PDF, you would need to cover it up using the clone stamp tool or hide it behind a white shape layer for example. From there you could add new elements such as text to replace the covered area.

Apart from that, you can do pretty much everything else like adding shapes, annotations, text, adjustment layers, and more to stylize your PDF pages.

If you want more PDF editing options, then Adobe Acrobat is what you might want to consider.

How To Save A PDF In Photoshop

Once you have edited to your heart’s content, it’s time to save your PDF. This part isn’t as easy as saving a regular image in Photoshop, but it’s very straightforward with the right steps. Here’s what you need to do:

Now you’ll be greeted by a dialogue box where you can configure some export settings.

If you were editing a multi-page PDF, then you need to select all your pages to be exported. With all the pages you want to include in the export already opened in Photoshop, select the checkbox which says “Add Open Files”. 

Step 3: Organize PDF Pages In Desired Order

The topmost file in your list will be the first page and the bottom-most will be the last.

Step 4: Confirm The PDF Page Settings

Once page reordering is done, you can edit some other options too. Here’s what each of them means:

Save As: Select Multi-Page document to make sure that your PDF gets exported with all the pages you want.

Background and Font Size: Select a PDF background color. White is the best and for font size, 12 is what I would recommend.

Include: You can select the various elements you want to include at the bottom of your PDF. It can be Author, Copyright, Notes, EXIF Info, etc…

Step 5: Finalize The PDF Export Settings

Here’s what options are available in this dialogue box:

Adobe Acrobat Preset: Specifies some preset Adobe Acrobat export settings. Choose ‘High Quality (Modified)’ here

Standard: Select the PDF standard to be compatible with. ‘None’ is best. 

Compatibility: Select the version of the PDF you want to export. Choose something in the middle so that your PDF remains compatible with older services too. 

Last, you will have a description box if you wish to have an embedded description with your PDF export.

As for the other options, they can be left as default.

In the sidebar, you will have other options where you can compress your PDF for a smaller file size. You can also configure some output color settings in the ‘Output’ tab.

In the ‘Security’ tab, you can set a password for opening the file and a password for even limiting actions like printing a PDF. This is a great way to protect your PDF presentation from being wrongly used without permission.

Finally, the ‘Summary’ page contains, a summary of your whole page if you wish to view the settings.

That’s it! Now check your File Explorer/Finder and you’ll see the PDF file saved to your computer directly from Photoshop. How easy is that?

To help you better understand how to make edits to your PDF pages, check out these other helpful tutorials:

Happy PDF’ing!

How To Highlight Text In Canva (Step By Step)

One of the best ways to grab someone’s attention with text is by highlighting it. Doing this with graphic design software is usually not as easy as doing this with a word processor. With a word processor, you can select the words you want to highlight and just hit a button. With graphic design software, highlighting text often requires many different buttons and so many choices. Thankfully, highlighting text in Canva is quick and easy!

When Canva first came out, highlighting your text was just as cumbersome as any other graphic design software. Recently, Canva updated its text effects; now, you can highlight your text in a snap! You will learn how to highlight entire passages of text as well as single words. Not just on Canva Desktop but on Canva Mobile as well.

How To Quickly Highlight Text In Canva  Step 1: Create A Piece Of Text

Before highlighting your text, you must get some text on the canvas. 

It’s best to edit the look of your text before you highlight it. This way, you won’t have to adjust the highlight again after resizing your text.

After your font is picked out, feel free to adjust your text further with 

Step 3: Choose The Background Effect 

Out of the effects options that pop up, choose Background. Your text will be outlined with a default color and default settings. 

Step 4: Adjust The Background Color & Shape 

If the default settings work for your project, then great, you’re done! 

Most likely, the default settings will not work for you. Let me show you how to fix your highlight in the order that I usually do: 

– Color

First, you should ensure the highlight’s color matches the rest of the project. This will help you see things visually as you design. 

If you have a Hex Code, you can input it below the Color Spectrum Map. 

Also, you will find the Eyedropper Tool under the Color Spectrum Map. This will allow you to pick a specific color from your image. 

– Roundness 

You can change how round you want your highlight by adjusting the Roundness Slider. 

If you drag the slider all the way to the left, your highlight will be completely sharp, like a rectangle. 

Drag the slider all the way to the right to make your highlight round like a circle. 

– Spread 

The spread option determines the size of your highlight. 

Drag the slider all the way to the left to keep the highlight tight to your text. The edge of the highlight will touch the text itself. 

Drag the slider all the way to the right to increase the size of the highlight. Most of the time, this size will be too much for your project. It’s best to find somewhere in the middle that works for you. 

– Transparency

You can adjust how much you can see through your highlight with the Transparency Slider. 

Slide it all the way to the left to make your highlight disappear. This is not the best approach for this effect. 

Drag the Transparency Slider all the way to the right to see your highlight completely. This is the default setting. 

Drag the slider somewhere in the middle to see the highlight and some background through it. 

– Shape 

Drag the Curve Slider to the right to bend your text down. 

Drag the Curve Slider to the left to bend your text up. 

How To Highlight A Single Word In Canva 

What if you don’t want to highlight your entire sentence but instead highlight just one word? 

You won’t be able to do this using the Background Effect, but there is a workaround. 

This will make your rectangle see-through. You can now position it easier behind your target word. 

Now that your rectangle is see-through adjust the shape to the size you want your highlight to be. 

Now, you need to send the shape behind your target word. 

Now that your highlight is in place, you can make any other edits you need to make. 

How To Highlight Text In Canva Mobile 

To highlight text on Canva Mobile, you must first lay down some text. 

Tap on the Text Icon to open the Text Panel. You will have the same three size choices that you will find on the desktop version of Canva. 

Tap on the size of your choice to add your text to the canvas. 

Next, tap on the Effects button and choose the Background effect out of your options. 

Your text will be highlighted automatically with the default highlight.

To adjust the options, tap on the Background button again. 

You will have all the same options available to you on Canva Mobile as on Canva Desktop. Adjust each setting to your liking. 

You can get more specific with the color of your highlight by tapping on the Add A New Color button and choosing your color from the Color Spectrum Map. You can also add a Hex Code here and use the Color Picker. 

The last option you have is the Curve Effect. Tap on it to bend your text into a circle shape. 

Tap on the Curve button again to adjust the Curve Slider to your liking. 

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Step By Step Guide On How To Convert Mbox To Pst

Step By Step Guide On How To Convert MBOX to PST

Also Read: How to Convert OST to PST – Complete Guide

Why Convert MBOX To PST

There are several reasons why you may consider converting MBOX to PST –

MS Outlook has better features and more cost-efficient

MBOX users often have to deal with the locking of files

You don’t require internet connectivity to access email or any other data in PST file

Better shot at preventing spam

PST format in comparison to MBOX can save emails, contacts, journals, calendars, etc

PST file format is more secure than MBOX

As opposed to many competitors Outlook supports more languages. For instance, as opposed to Mozilla Thunderbird that supports 53 languages, Outlook supports 96

How To Convert MBOX to PST On Windows Environment

In case you don’t want to install an MBOX converter, here are the likely steps you will have to take to make your existing mailbox (MBOX) Outlook (PST) ready –

Export MBOX files In EML Format

1. Select all messages that you want to export. You can do that by pressing Ctrl + A

Import EML Files To Live Mail (Windows)

1. Launch Live on your Windows system (laptop or computer). You can choose to create a new folder or move data from an existing folder

2. Open File Explorer and go to the destination where you had previously saved the EML files

3. Select the EML files that you want to export in PST format and then, drag and drop them to the Live mail folder

Export Mails From Live Mail To Outlook In PST Format

1. Again launch Live mail and follow the path mentioned below –

3. Choose the Profile Dialog Box and choose Outlook

On Apple Mail

Import MBOX Files

If you use Apple Mail, there is no direct way you can convert MBOX files to PST. This is why we shall be using another email client Outlook Express for the conversion to take place –

1. Open Apple Mail and select all the mailbox folders that you wish to export to PST

5. Go to the location where you might have saved MBOX files. Then select all files that you wish to import

Install Eudora

1. Install the latest version of Eudora on your Windows PC

2. Add .mbx to the name of imported MBOX. E.g. importedmbox.mbx

3. After renaming move the file to this location –

C:Documents and SettingsApplication DataQualcommEudora

5. Exit Eudora

Import the .mbx File in Outlook

1. Launch Outlook

3. When Import and Export Wizard select Import Internet Mail and Addresses

6. Check Import Mail option

8. Copy and paste location path of Eudora mail folder

Also Read: How To Convert Video File Format

Easiest Way To Convert MBOX To PST

If you are scared that by converting MBOX to PST manually, you might end up making some errors or find the procedure way too complicated, you can take the help of an MBOX to PST Converter. One such converter is the Stellar Converter for MBOX.

1. Download and install Stellar Converter for MBOX

3. Select File

6. All your inbox mails will be migrated to PST format. You can see the conversion process in the progress bar

7. Stellar Converter also show you the preview of scanned emails in PST format

9. To save PST, select a folder or folders

16. Select PST file option

17. Browse the location of your PST file and select option as per your need

Wrapping Up:

It is highly recommended that you use a third-party MBOX to PST converter, in case you are not sure that you will be able to manually convert or export MBOX files. If you liked what you read do give this blog a thumbs up and for more such updates, keep reading Tweak Library.

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Sarang Bhargava

Part 10: Step By Step Guide To Master Nlp – Named Entity Recognition

This article was published as a part of the Data Science Blogathon

Introduction

This article is part of an ongoing blog series on Natural Language Processing (NLP). In the previous article, we discussed semantic analysis, which is a level of NLP tasks. In that article, we discussed the techniques of Semantic analysis in which we discussed one technique named entity extraction, which is very important to understand in NLP.

This is part-10 of the blog series on the Step by Step Guide to Natural Language Processing.

Table of Contents

1. What is Named Entity Recognition (NER)?

2. Different blocks present in a Typical NER model

3. Deep understanding of Named Entity Recognition with an example

4. How does Named Entity Recognition work?

5. Use-cases of Named Entity Recognition

6. How can I use NER?

What is Named Entity Recognition (NER)?

Let’s first discuss what entities mean?

Entities are the most important chunks of a particular sentence such as noun phrases, verb phrases, or both. Generally, Entity Detection algorithms are ensemble models of :

Rule-based Parsing, python

Dictionary lookups,

POS Tagging,

Dependency Parsing.

For Example,

In the above sentence, the entities are:

Date: Thursday, Time: night, Location: Chateau Marmont, Person: Cate Blanchett

Now, we can start our discussion on Named Entity Recognition (NER),

1. Named Entity Recognition is one of the key entity detection methods in NLP.

2. Named entity recognition is a natural language processing technique that can automatically scan entire articles and pull out some fundamental entities in a text and classify them into predefined categories. Entities may be,

Organizations,

Quantities,

Monetary values,

Percentages, and more.

People’s names

Company names

Geographic locations (Both physical and political)

Product names

Dates and times

Amounts of money

Names of events

3. In simple words, Named Entity Recognition is the process of detecting the named entities such as person names, location names, company names, etc from the text.

4. It is also known as entity identification or entity extraction or entity chunking.

For Example,

5. With the help of named entity recognition, we can extract key information to understand the text, or merely use it to extract important information to store in a database.

6. The applicability of entity detection can be seen in many applications such as

Automated Chatbots,

Content Analyzers,

Consumer Insights, etc.

Commonly used types of named entity:

                                                   Image Source: Google Images 

Different blocks present in a Typical Named Entity Recognition model

A typical NER model consists of the following three blocks:

Noun Phrase Identification

This step deals with extracting all the noun phrases from a text with the help of dependency parsing and part of speech tagging.

Phrase Classification

In this classification step, we classified all the extracted noun phrases from the above step into their respective categories. To disambiguate locations, Google Maps API can provide a very good path. and to identify person names or company names, the open databases from DBpedia, Wikipedia can be used. Apart from this, we can also make the lookup tables and dictionaries by combining information with the help of different sources.

Entity Disambiguation

Sometimes what happens is that entities are misclassified, hence creating a validation layer on top of the results becomes useful. The use of knowledge graphs can be exploited for this purpose. Some of the popular knowledge graphs are:

Deep understanding of NER with an Example

Consider the following sentence:

The blue cells represent the nouns. Some of these nouns describe real things present in the world.

For Example, From the above, the following nouns represent physical places on a map.

“London”, “England”, “United Kingdom”

It would be a great thing if we can detect that! With that amount of information, we could automatically extract a list of real-world places mentioned in a document with the help of NLP.

Therefore, the goal of NER is to detect and label these nouns with the real-world concepts that they represent.

So, when we run each token present in the sentence through a NER tagging model, our sentence looks like as,

Let’s discuss what exactly the NER system does?

NER systems aren’t just doing a simple dictionary lookup. Instead, they are using the context of how a word appears in the sentence and used a statistical model to guess which type of noun that particular word represents.

Since NER makes it easy to grab structured data out of the text, therefore it has tons of uses. It’s one of the easiest methods to quickly get insightful value out of an NLP pipeline.

If you want to try out NER yourself, then refer to the link.

How does Named Entity Recognition work?

As we can simple observed that after reading a particular text, naturally we can recognize named entities such as people, values, locations, and so on.

For Example, Consider the following sentence:

Sentence: Sundar Pichai, the CEO of Google Inc. is walking in the streets of California.

From the above sentence, we can identify three types of entities: (Named Entities)

( “person”: “Sundar Pichai” ),

(“org”: “Google Inc.”),

(“location”: “California”).

But to do the same thing with the help of computers, we need to help them recognize entities first so that they can categorize them. So, to do so we can take the help of machine learning and Natural Language Processing (NLP).

Let’s discuss the role of both these things while implementing NER using computers:

NLP: It studies the structure and rules of language and forms intelligent systems that are capable of deriving meaning from text and speech.

Machine Learning: It helps machines learn and improve over time.

To learn what an entity is, a NER model needs to be able to detect a word or string of words that form an entity (e.g. California) and decide which entity category it belongs to.

So, as a concluding step we can say that the heart of any NER model is a two-step process:

Detect a named entity

Categorize the entity

So first, we need to create entity categories, like Name, Location, Event, Organization, etc., and feed a NER model relevant training data.

Then, by tagging some samples of words and phrases with their corresponding entities, we’ll eventually teach our NER model to detect the entities and categorize them.

Use-Cases of Named Entity Recognition 

As we have discussed in the above section that the Named entity recognition (NER) will help us to easily identify the key components in a text, such as names of people, places, brands, monetary values, and more.

And extracting the main entities from a text helps us to sort the unstructured data and detect the important information, which is crucial if you have to deal with large datasets.

So, Let’s discuss some of the interesting use cases of Named Entity Recognition:

Customer Support

                                                    Image Source: Google Images

Let’s discuss the use case of customer support tickets where we deal with a rising number of tickets, there we can use named entity recognition techniques to handle the customer requests faster.

From a business perspective, if we automate the repetitive customer service tasks, such as categorizing customers’ issues, and queries, then it saves you valuable time. As a result, it helps to improve your resolution rates and boost customer satisfaction.

Here, we can also use entity extraction to pull the relevant pieces of information, like product names or serial numbers, which makes it easier to route tickets to the most suitable agent or team for handling that issue.

Gain Insights from Customer Feedback

                                                      Image Source: Google Images 

For almost all of the product-based companies, Online reviews are a great source of taking the customer feedback, as they can provide rich insights about what customers like and dislike about your products and the aspects of your business that need improvements for business increment.

So, here we can use NER systems to organize all the customer feedback and pinpoint recurring problems.

For Example, we can use the NER system to detect locations that are mentioned most often in negative customer feedback, which might lead you to focus on a particular office branch.

Recommendation System

                                                      Image Source: Google Images

Many modern applications such as Netflix, YouTube, Facebook, etc. rely on recommendation systems to produces optimal customer experiences. A lot of these systems rely on named entity recognition, which can give suggestions based on the user search history.

For Example, if you watch a lot of educational videos on YouTube, then you’ll get more recommendations that have been classified as entity education.

Summarizing Resumes

                                                   Image Source: Google Images

While recruiting new peoples, Recruiters spend many hours of their day going through resumes and finds for the right candidate. Each resume contains almost the same type of information, but their organized manner and formatting are different, so this becomes a classic example of unstructured data.

So, here with the help of an entity extractor, the recruitment teams can instantly extract the most relevant information about candidates, from personal information such as name, address, phone number, date of birth, and email, etc, to information related to their training and experience like certifications, degree, company names, skills, etc.

Some more use-cases of NER are:

Optimizing search engine algorithms,

Content classification for news channels, etc.

  How can I use NER?

If you work on a business problem statement, and if you think that your business could benefit from NER, then you can use it pretty easily with the help of the following excellent open-source libraries:

This ends our Part-10 of the Blog Series on Natural Language Processing! Other Blog Posts by Me

You can also check my previous blog posts.

Previous Data Science Blog posts.

LinkedIn

Here is my Linkedin profile in case you want to connect with me. I’ll be happy to be connected with you.

Email

For any queries, you can mail me on Gmail.

End Notes

Thanks for reading!

Related

How To Use Facebook Business Manager: A Step

If you’ve been putting off setting up Business Manager because you weren’t quite sure how it works, we’ve got good news. In just 10 simple steps, this tutorial will teach you how to do everything from setting up your account to placing your first ad campaign.

Let’s dive into what Facebook Business Manager is, who can benefit from creating an account, and how to set up an account for your brand.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Here are some of the key functions of Business Manager:

It keeps your business activities separate from your personal profile, so you don’t have to worry about posting in the wrong place (or getting distracted by cat videos when you’re trying to work).

If you’re still unsure if setting up a Meta Business Manager account is right for you, let’s go over who should use it and why.

Why should you create a Meta Business Manager account?

There are several scenarios you may be in where you’d benefit from having a Meta Business Manager account. Here are a few reasons to create an account:

You’re a brand social media manager: If you’re a social media manager or another marketing team member at a business, then Meta Business Manager is the tool you need. Business Manager makes it easy for multiple people to access and manage your Facebook or Instagram business pages.

You’re a creator or business owner: In addition to helping you organize and manage your business, Business Manager helps separate your brand from your personal account. Your audience won’t see your personal Facebook information — they’ll only associate your brand with the information you choose to share such as your name, work email, and Pages and ad accounts.

You manage multiple assets or accounts: If you manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or apps for your business, then having one central platform helps keep everything organized.

If you find yourself in one of these situations, let’s go over how to set up your Meta Business Manager account.

How to set up Meta Business Manager in 10 steps

Before you create your Meta Business Manager account, it’s important to note a couple of requirements:

You must have a personal Facebook account to create a Facebook Business Manager account. Your personal account is used to log in and confirm your identity.

You can only create up to two Business Manager accounts.

Now that those steps are squared away, let’s go over the steps to set up your Meta Business Manager account.

Step 1. Create your Business Manager account

1. Go to chúng tôi You can log into your Facebook or Instagram account or create a new account.

2. To create your business account in Business Manager, enter your business and account name. You’ll also need to add your name and business email to verify the account. Hit Submit to create your account.

4. Once you’ve confirmed your account, it’s time to add your business details. This information includes your business’s legal name, address, phone number, and website.

Step 2. Add your Facebook Business Page(s)

In this step, you have a couple of different choices. You can add an existing Facebook business page or create a new one. If you manage Facebook pages for clients or other businesses, you can also request access to someone else’s page.

That last distinction is important. While you can use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important to use the Request Access option rather than the Add Page option. If you add your client’s pages and ad accounts to your Business Manager, they’ll have limited access to their own business assets. That’s a sure way to cause tension in your business relationship.

For the purposes of this post, we’ll assume you’re managing your own assets rather than acting as an agency, so we won’t get into the Request Access process. But be sure to keep this difference in mind.

If you haven’t created your Facebook Business page yet, we have a video tutorial that walks you through setting one up. Hop on over to the video above and come back here to add your page to Facebook Business Manager when you’re done.

To add your Facebook page to Facebook Business Manager:

2. Next, you’ll be asked to choose between a few options. You can either create a new Facebook Page, claim an existing Facebook Page, or request to share a Facebook Page.

Step 3. Add your Facebook ad account(s)

Finally, enter the ad account ID, which you can find in Ads Manager.

2. You’ll see several drop-down options to choose from. Select Advertising, then select Ad account.

Step 4. Add people to help you manage your Facebook assets

Keeping on top of your Facebook marketing can be a big job, and you may not want to do it alone. Business Manager allows you to add team members so you can have a whole group of people working on your Facebook business page and ad campaigns.

Before you add people to your account, take note of the access options you can assign.

Facebook offers three levels of access:

Full control: Formerly called the “business admin,” this role has total control over the account’s settings, business assets, tools, and people. People with full control can also delete the account. This role is best for business owners.

Partial access: Best for marketing team members or external vendors, people with partial access can only work on tasks and business assets assigned to them.

Advanced options: Adding this option to a role allows people to work on assigned tasks in addition to the access they have with full control or partial access. This role is meant for people who may need access to financial information (previously the finance editor or finance analyst roles).

Once you know which roles are available, here’s how to set up your team.

2. Enter the business email address of a team member you want to add. This might include employees, freelance contractors, or business partners. In this step, you are specifically adding individuals rather than an agency or another business (you can do that in the next step).

3. Next, select the access you want to give them. You can decide whether to give these individuals basic account access (choose Partial access) or full access (choose Full control).

Note: Facebook recommends limiting full control to only a few people.

4. Next, select which business assets you want to give that person access to. The dropdown menu will display all of the Facebook Pages and Instagram accounts under your business account.

You’ll have a chance to review the invitation before you send it and they can confirm. Once you’re finished, you can add more people to your team if needed.

Note: A Facebook ad account can have up to 25 people associated with the account. After that, you’ll need to remove team members in order to add more.

If someone with access leaves your company or switches to a different role, you can revoke their permissions. Here’s how:

Select whether you want to edit their account info, edit their business permissions, or remove them from the business account.

Step 5: Connect your business partners or ad agency

Business Settings

in the left menu.

The business you’ve just added can manage permissions for the individuals on their own teams from their own Facebook Business Manager account. That means you don’t need to worry about assigning and managing permissions for all the individual people who service your account at your agency or partner company, just the partner company itself.

Step 6: Add your Instagram account

Now that you’ve got your Facebook assets set up, you can connect your Instagram account to Meta Business Manager as well.

Step 7: Set up Facebook Pixels

Our complete guide to using Facebook pixels is a great resource that walks you through everything you need to know about making the best use of the information a Facebook pixel can provide. For now, let’s get your pixel set up from within Meta Business Manager.

5. Follow the detailed instructions in our Facebook pixel guide to get the pixel set up on your website and start collecting data.

You can create up to 100 pixels with your Meta Business Manager account.

Step 8. Increase security on your account

3. Set up two-factor authentication. Setting it as required for Everyone offers the highest security.

How to create your first campaign in Meta Business Manager

Now that your account is set up and your pixels are in place, it’s time to launch your first Facebook ad.

Step 9: Place your first ad

Frequently asked questions about Meta Business Manager What is Facebook Business Manager called now?

Facebook Business Manager is now called Meta Business Manager. The platform is part of the Meta Business Suite which is used to manage all of your brand’s Facebook and Instagram accounts in one place.

How do I use Meta Business Manager? Does Meta Business Manager cost money?

Get the most out of your Facebook ad budget and save time with Hootsuite. From a single dashboard you can manage ad campaigns and organic content across multiple networks. Try it free today!

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