Trending March 2024 # How To Choose The Best Shopify Theme For Seo # Suggested April 2024 # Top 12 Popular

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Shopify powers over 1.7 million businesses worldwide, generating more than $200 billion in sales for those using the platform. This all-in-one ecommerce platform makes it easy to start, grow and run your online business.

Building a store with SEO in mind helps ensure people can organically discover your business on Google, Bing, and other search engines.

You can customize your store with Shopify themes that allow you to make your store truly unique. But which one is best for SEO?

When choosing your theme, there’s more to consider than aesthetics. In this column, you’ll learn how to choose an SEO-friendly theme to improve your chances of ranking higher and getting found in search results.

13 Characteristics of SEO-Friendly Shopify Theme Design

Many will promote their themes as SEO-friendly, but what does that actually mean?

Here are a few of the features you should look for in your Shopify theme to make sure it is optimized properly.

1. Responsive and Mobile Friendliness

Is the theme responsive? A responsive design offers compatibility with any device.

Whether your audience is on their smartphone, desktop, tablet, or another device, your shop will still render appropriately with a responsive design.

Search engines focus heavily on mobile-friendliness, and a responsive design is key.

2. Theme Speed

You can also run the demo page through a speed test on:

3. Valid HTML Markup

As long as the site renders properly, Google’s John Muller states that valid HTML won’t have a significant impact on SEO. But valid HTML can also help improve some of the most important aspects of SEO, including:

Browser compatibility.

Crawl rate.

User experience.

Even Google Shopping Ads run better when your site has valid HTML.

And if you’re using hreflang, you may even break your site if you aren’t using valid HTML.

In short, it’s always better for your theme to have valid HTML. Use the Markup Validation Service to check yours over.

4. Support for Featured/Rich Snippets

Featured snippets draw structured information from a website and display it prominently in Google’s search results in their own special boxes.

These snippets offer:

A chance of ranking higher in the search results.

While there’s no guarantee Google will display a featured snippet from your site, using schema markup makes it possible and can increase your chances.

Look for a Shopify theme or app that automates adding markup to your site for product schema, FAQ snippets, video object snippets, breadcrumbs, and more.

Note: Shopify also uses the term snippets to describe reusable code that appears on more than one page, but not sitewide. Be sure you understand the distinction between search snippets and those used in coding a theme as you’re researching your options.

Learn more in How to Optimize for Google Featured Snippets: A 12-Step Guide.

5. Customized Metadata

Metadata can improve your site’s SEO, and being able to customize metadata is a powerful addition to any theme.

A few important tags that should be customizable include:

Canonical.

Title tag.

Meta description.

Open Graph.

Twitter cards.

Robots meta.

Alternative text.

Leveraging custom metadata is a powerful tool that you can use today and in the future.

6. Built-in Social Sharing

Billions of people worldwide use social networks, so social sharing is something that should be built into the theme.

When visitors can share your content or products, they can generate substantial traffic, links, and even sales.

7. Sitemaps

Auto-generated sitemaps allow search engines to find all of your site’s pages, whether they’ve just been added or aren’t linked from any of your site’s pages.

The good news is that Shopify automatically generates a sitemap for each store. Shopify says:

“If you’re on the Basic Shopify plan, then only your store’s primary domain has a generated sitemap file and is discoverable by search engines.

If you’re on the Shopify, Advanced Shopify, or Shopify Plus plan, then you can use the international domains feature to create region-specific or country-specific domains.

When you use international domains, sitemap files are generated for all of your domains. All of your domains are discoverable by search engines, unless they redirect to your primary domain.”

So if you don’t see sitemaps specifically listed as part of a theme you’re considering, fear not — you’ll have this ability with any theme.

What you may need to consider for larger sites is that once you get over 5,000 URLs, Shopify will begin to create child sitemaps in order to avoid going over its limit of 50,000 URLs.

You may want to find an app to help keep these up to date, as they don’t repopulate with each new page added to your store.

8. Easy Product Customization

Your product pages need to stand out and cater to your target audience. Customization is one way that you can make your product pages unique.

Look for the ability to:

Position call-to-actions appropriately.

Test different product positions and layouts.

Make sure product schema is valid.

9. Navigation Options

Do you have options for the placement of your navigation?

Navigation elements placed above the fold allow for the easiest navigation possible. Search engines will also be able to find your main pages to crawl as quickly as possible.

Navigation may not seem like an integral part of SEO but it is a primary element of good architecture, which can improve crawlability and user experience.

10. Language and Translation Support

Where is your target audience located? Which language(s) does your target audience speak?

A theme with language and translation support, as well as hreflang, can have a significant impact on your user’s experience.

The use of hreflang will help search engines show the correct version of a page to users based on:

Language preference.

User location.

Language and translation support will become important as your business grows. When your Shopify site starts making international sales, it will be even more important to cater to visitors who speak a wide range of languages.

11. Optimized Images

If your store’s images are too large, they’ll increase your site speed, impacting usability and search rankings in the process.

Your theme should use optimized images. Shopify’s CDN does a lot of the work here by:

Caching images to improve load time.

Resizing images in order to make them responsive.

Lightly compressing and converting all images to the web-standard 72dpi.

Serving images in the WebP format.

However, you’ll want to make sure you understand how to add and edit alt text in your Shopify theme.

This is particularly important for product photos, as you don’t want to underserve customers with accessibility needs and alt text helps search engines understand the image content, as well.

As accessibility impacts your website’s reputation and user experience, WCAG, 508, and ADA compliance should be on your list.

12. User-Generated Content Options

User-generated content (UGC) is essential for increasing brand awareness and generating buzz around your site.

There are a lot of options for UGC, including:

Questions and answers that customers can contribute to on your site.

Comments from users.

Reviews.

When users can help you generate content organically, the content they add will often lend to your SEO efforts. For example, your customers have questions that require an answer.

13. Support

The theme’s support may not be a direct link to your site’s search engine optimization, but support can:

Offer help with customization.

Fix errors and issues with the theme.

Listen to recommendations on future feature additions.

If support is slow and not responsive, will they be available if there’s a bug in their theme? A good theme developer will offer high-end support that can help answer all of your questions and concerns.

Optimize Your Shopify Store with These Additional Tips

If you’re new to Shopify and want to optimize your store for SEO quickly, there are a lot of things that you can do to improve your Shopify’s SEO.

Try out SEO apps that can put some optimizations on autopilot by doing the following:

Optimizing your title and meta description.

Running weekly health reports on your site.

Monitoring your site for broken links.

Reducing file sizes.

Managing your schema markup.

Optimizing your product titles and descriptions by using your target keywords.

Using lightboxes or pop-ups to help improve your sales through the use of timed pop-ups and restrict pop-ups (check out these tips so you don’t jeopardize your SEO).

In Conclusion

Shopify makes selling products online as easy as possible. While a lot of the hard work is done for you, choosing a theme for your store is one of the things you’ll need to do on your own.

A theme is just a tiny part of your SEO strategy, but it is an easy way to start your online store with an SEO-focused approach.

If you follow the tips above, you’ll find a Shopify theme that can help you improve your store’s SEO.

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How To Choose The Best Printer For Your Business

The classic monochrome laser business printer continues to sell surprisingly well, but the best printer for your business might be inkjet, laser, LED, or solid-ink; and it might be a multifunction or single-function model.

How do you decide which technology and function level are best for your business? How much can you afford to spend? Take time to think about what you print, how much you print, and whether you need extra features or room to grow. Remember to check the cost of consumables to make sure your ongoing costs will be bearable.

The Cheapest Printer for the Job

Of course, you don’t want to spend more than you can afford. But before you commit to buying the cheapest printer you can find, let’s examine what “cheap” really means, and why the cheapest printer may not be the most affordable printer.

The business model used by most printer vendors works like this: The lower the initial price tag of the printer, the higher the cost of replacement ink or toner. As a result, the only person likely to benefit from a low-cost printer with high-cost consumables is someone who prints very little, and thus stretches out the time between replacements as long as possible. Unless you are among the sparsely printing few, you would do well to check a printer’s ink or toner costs before you buy, to avoid budget-busting surprises later. For a how-to, consult this guide to doing the math to determine ink and toner costs.

Inkjet, Laser, LED, Solid Ink…They’re All Good (or Better)

Color laser or LED printers may seem like the natural evolutionary step forward from monochrome models, but the transition is happening slowly. One major reason is that color printers cost more to buy and resupply; as a result, businesses must manage access to color printing to avoid overuse or misuse. Another significant factor is photo quality: Most laser and LED printers struggle to print smooth-looking images. Check out our current favorites on our Top 10 Color Laser Printers chart.

Superior photo quality is only one reason that inkjet printers are worth considering for many businesses. Various office-ready models can deliver competitive speed and print quality, too. Media flexibility is another selling point, as some models can print on specially designed canvas, iron-on transfers, or even CD/DVD media. Check out our top-ranked models among single-function inkjet printers and multifunction inkjet printers.

Solid-ink printers, available only through Xerox, use a unique technology that melts waxlike blocks and then squirts the semiliquid fluid through tiny holes in a printhead onto paper. Unlike toner and ink cartridges, the ink blocks use no plastic packaging, and therefore impose less of a shipping, storage, and environmental burden. Photo quality is about the same for a solid-ink printer as for a laser or LED printer: adequate, but not quite as good as for a typical inkjet. This technology is worth considering for a small office or department that wants something faster than an inkjet, but less complicated than a color laser or LED printer. Because solid-ink printers compete most closely with lasers and LEDs, you’ll find our top picks in this color laser chart.

Fit the Printer to Your Office Size and Volume

How much output do you need your printer to print–a few sheets a day, dozens, or hundreds? Are you the only person who’ll be printing, or will your coworkers use the machine, too? To avoid getting stuck with too much printer or too little, you have to figure out which features are relevant to your needs.

Choose a personal inkjet or laser printer only if you’ll be its only user and you plan not to print more than a few dozen pages a day. The machine will be slow; it will lack useful features such as automatic duplexing (two-sided printing); and it will likely have pricier consumables. USB is the typical connection type, but wireless is a forward-looking feature worth considering.

For a printer that multiple people will use, ethernet networkability is essential for easy sharing. Wireless networkability can be useful with smaller workgroups, but its speed and reliability tend to vary.

A simple way to evaluate the print volume you need is to ask yourself how often you want to refill the paper tray. For most people the answer probably is no more than once a day, if that. Track your paper usage for a few days and look for a printer whose standard input tray exceeds that average daily volume by a smaller or greater margin, depending on how often you want to refill the tray. Another rule of thumb is to keep your volume well below the printer’s specified monthly duty cycle. This number represents a maximum stress-test level, rather than what the printer can handle comfortably on an ongoing basis.

How Much Speed Do You Need?

Your anticipated print volume also helps determine how much engine speed, processing power, and memory your printer should have.

It’s wise to take engine-speed specifications with a grain of salt, as they may not reflect your usage pattern. Nevertheless, they provide some indication of what the printer could accomplish under optimal conditions. A printer with an print output speed of less than 20 pages per minute will probably be pretty slow; a range of 20 ppm to 40 ppm is adequate for most offices; and a speed greater than 40 ppm is ready for higher-volume use (and such printers are priced accordingly).

Host-based printers lack their own image-processing power. Instead, they depend on a connected PC to handle the job for them. For any printer that has a dedicated processor, the higher the megahertz (MHz), the faster the machine can receive, interpret, and print a job.

The number and size of expected jobs will dictate how much memory your printer should have. A typical amount for a business printer can be anywhere from 64MB to 256MB. Higher-end models have room for expansion.

Paper-Handling Choices Abound

Automatic duplexing (two-sided printing) is a feature to seek on your next printer. Using this feature can slow print jobs somewhat, but the money and trees you’ll save by halving your paper usage are likely to outweigh any time lost.

Is there a kind of document that you’d like to be able to print but currently can’t? Modern printers can handle envelopes, labels, and index cards virtually trouble-free, thanks to straighter paper paths on most inkjets and some lasers, and to manual-feed slots that bypass the toughest turns on others. High-end laser printers even offer special feeding and finishing units for collating, stapling, and stacking envelopes or postcards. A wide-format printer lets you print in a larger size than the typical letter (8.5 by 11 inches) and legal (8.5 by 14 inches) dimensions.

Next page: Should you get a multifunction? What about ink and toner?

Single-Function or Multifunction?

If all you do is print your own documents, you might not need a multifunction printer (MFP)–sometimes referred to as an all-in-one. But if you want to digitize paper-based files or share documents with other people, you can use an MFP to make photocopies, create electronic images of documents, and store or send them via e-mail. MFPs for business should have an automatic document feeder (ADF) for simpler scanning of multipage documents.

Though MFPs appear to be the wave of the printing future, they have some limitations. If your office is very busy, forcing a single machine to juggle everyone’s printing, copying, scanning, and faxing demands could overwhelm it–and frustrate your users. Also, if you have a long-term need to scan hundreds or thousands of pages of documents, a dedicated document scanner with its own ADF will simplify that job considerably.

Ink and Toner Costs: Do the Math

Forget the initial cost of your printer or MFP: Over time, you’ll exceed its price in replacement ink or toner supplies. To ensure that your consumables costs are in line with what your budget can bear, research their pricing carefully. A good rule of thumb is that the lower the printer’s sticker price, the higher the price of its ink or toner. Our printer reviews provide details for each model, but you can calculate the relevant figures yourself by follow the simple steps enumerated below.

If you’re thinking about refilling ink cartridges to save a dime, check out our “Portrait of a Serial Refiller” series, which details options at Costco, Office Depot, and Cartridge World.

In Video: How to Choose the Right Printer

1. Get the current price of each cartridge from the vendor’s own Website. If the vendor doesn’t sell cartridges directly to consumers, we average the prices collected from three or more major online retailers. Check to see whether a printer offers high-yield cartridges, which are often cheaper.

2. All inkjet printer vendors publish yield data for their ink and toner cartridges, estimating how many pages a cartridge can print before it runs dry. Most vendors’ yields are based on an industry-standard measuring tool–a specific suite of documents printed at specific settings–so the results are comparable across different models. Finding the yields can require a little digging, but feel free to explore, and don’t hesitate to bug the vendor for guidance if you can’t easily find what you’re looking for.

3. For each color, divide the price of the cartridge by the total page yield to obtain a figure for the cost per color per page. Be aware that your mileage will vary depending on what and how much you print from day to day.

One more tip: Check the information on “what’s in the box” to see whether you’re getting full-size ink or toner cartridges or lower-capacity, “starter”-size supplies.Often, lower-end laser and LED printers come with starter-size supplies, forcing you to buy a full set of replacement cartridges almost immediately. It’s getting harder to avoid this vendor trick, but at least you’ll be aware of it.

Where to Buy a Printer

If you’re shopping on your own rather than relying on an IT professional to help you find a printer, most big-box retailers will have what you need. We surveyed the offerings at 10 big retailers and found that one stood out when it came to shopping for a printer. In addition, you may want to consider retailers that offer specialty services for small businesses, including additional support or discounts.

The Best Printer Fits Your Needs and Your Budget

Finding the best printer for your business doesn’t have to be difficult or expensive. All of the available technologies work adequately or better, so it’s more important to focus on the features and capabilities you need. After identifying several printers that seem suitable, check their ink or toner pricing to minimize your ongoing costs.

How To Choose The Right Laptop For You

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If you’re in the market for a new laptop, you’d be forgiven for feeling a little bewildered by the amount of choices. There are, after all, a huge selection of models on the market, what with hardware makers pushing out dozens of new models every year.

The good news is that you don’t need to look at every single laptop out there in detail, because you can quickly narrow your options down by asking a few questions about what you want in your next computer.

Consider both portability and power

Every laptop is a compromise between portability and power, and they all vary on where they draw that line. A faster and more capable machine needs bigger internal components and more room to keep them cool—which means it will end up larger, heavier, and more battery-draining than a less-powerful computer.

As portable computing power has improved over the last few years, this compromise has become less of an issue. Today, decent processors and graphics chips slip into svelte laptop frames. Still, if you want a laptop capable of the most demanding tasks—primarily gaming and video editing—it’s going to have to be relatively chunky.

You can find laptops to suit every point along the portability-power scale, so you’ll need to decide which is most important to you. How much of your time will you be spending carrying your laptop from place to place? Will it have to last a long time between battery charges? How much heavy use do you want to get out of it? Answer those questions, and you’ll be able to quickly pare down the list of suitable choices.

Pick an operating system

If you’re already comfortable with an operating system, you may prefer to stick with it rather than switching things up. Bahman Adlou via Unsplash

Your choices for a laptop operating system are Windows, macOS, and Chrome OS, and they’re all speedy, stable, secure, and reliable. Each OS has its pros and cons, and it’s hard to definitively rank them in any objective way. Ultimately, most people tend to just stick with what they’re already familiar with, which can make picking a new laptop a little easier.

Windows remains the most popular of the three, which also means it’s the biggest target for malware and viruses, so make sure you have a robust security system in place (the built-in protections will be fine for most users). As many different manufacturers make Windows devices, you’ll have a broader range of laptop designs to pick from—standard ones, folding laptops that double as tablets, and more.

Apple’s macOS has a stronger reputation for stability and security, and it comes with a host of software, from office apps to music-making tools (compare the best laptops for music production). On the flip side, there’s a smaller choice of laptop designs to pick from, and prices tend to be toward the higher end of the scale. This OS plays well with other Apple devices (from the iPhone to the HomePod), but less well with non-Apple gadgets.

Chrome OS is essentially just the Chrome web browser, so you’re limited to web apps (no Microsoft Office or Adobe Photoshop here), but it also means the lightweight, streamlined OS needs little in the way of maintenance. Chromebooks running Chrome OS are available in a variety of designs and are usually competitively priced, too.

That’s a whistle-stop tour of your three main options, but it should give you a flavor of what each has to offer. Unless you’re buying your first ever laptop, you’re already going to be familiar with at least one of these operating systems. If you’re thinking about switching to something else, try a test run on a laptop owned by a friend or family member to see how you like it.

Microsoft, Apple, and Google all make laptops to show off their respective operating systems: Check out the MacBook Pro for macOS (from $1,299 from Apple), the Surface Laptop for Windows (from $999 from Microsoft), and the Pixelbook Go for Chrome OS (from $649 from Google). They should give you a better idea of what each platform can do.

Related: Best 2-in-1 laptops

Select your specs

When choosing a processor, make sure you know what generation it is and what all those numbers mean. Roman Spiridonov via Unsplash

Browse through the laptops at your local store, and you’ll see a whole host of specifications—but don’t get overly worried about the small print. As a useful shortcut, just look at the prices, which will often tell you which computers are more powerful than others. Still, it helps to know a little bit about what you’re dealing with.

The central processing unit, also known as the CPU, or simply, the processor, is the brains of the operation, controlling all the calculations that hum through your laptop’s circuitry. To find out how capable a computer’s CPU is, look for references to a clock speed (in gigahertz), which is how fast it does its thinking. Also keep an eye out for the number of cores, which are basically mini CPUs: More cores means more simultaneous thinking.

These specs are often hidden behind brand terms, like Intel’s labels of i3 (low-end), i5 (mid-range), i7 (high-end), and i9 (power users). Watch out for the generation of the chip, too (Intel’s 10th-gen CPUs are the top of the line in 2023)—a new generation means better performance with less battery drain. That’s why, when a new generation of processors arrives, you’ll often see laptop prices updated across the board.

Another important spec is the RAM, which essentially controls how much your laptop can think about at any one time. More RAM means more support for lots of browser tabs, bigger images, more open applications, and so on. Basically, RAM lets you have a lot more going on without forcing your machine to come to a grinding halt. The absolute minimum these days is 4GB, though if your needs are even somewhat demanding, you’ll probably want to go above that.

Next up: The graphics processor, or GPU, which is basically just a CPU dedicated to graphics. It’s important for gaming and video editing, but not so important for anything else. If visuals are important to you, make sure you look at resolution, which is measured in pixels. More pixels means a sharper screen (and unfortunately more of a drain on the battery). If you see an otherwise decent-looking machine for a relatively low price, the discount may be because the screen resolution isn’t up there with the best.

There are a few other specs to consider. The hard drive size indicates the amount of room a computer provides for files and applications. If you’re planning to keep your videos, photos, and music on your machine (as opposed to storing them in the cloud), make sure the hard drive you buy can handle all your data with room to spare. Also pay attention to the number of input and output ports a laptop has, especially if you’re planning to connect it to a lot of peripherals (like external hard drives or wired speakers).

Don’t forget price and hands-on appeal

The one big factor in your decision that we haven’t really talked about yet is price. If you’re on a budget, this is another way to quickly narrow down your choice of laptops. To save some cash, look for older models that have since been superseded by something new. This is a particularly good option if you know you won’t be taxing your laptop too hard and thus won’t need cutting-edge specs.

Two final tips: Use laptop reviews in tech publications to get a sense of which machines are currently more impressive than others, and actually walk into a store to handle some sample laptops. This can give you a feel for screen sizes, build quality, and so on—even if you intend to buy online.

How To Choose Vpn For Android?

One of the most beneficial developments to the computer business ever is VPN. Applying the encryption algorithm to secure the internet service, it assists in keeping our online activities private. Whatever you do on the device, a VPN service conceals your presence on the network.

Continue reading to learn why it’s crucial to use an Android VPN and how to choose the best one.

What Is A VPN?

A dependable option to safeguard your online activity is using an Android VPN service. As your phone sends a ton of personal information, hackers will try to target this information. Your phone exposes you to identity fraud and other online risks whether you use a cellular connection or Wi-Fi.

Internet traffic to and from your device is hidden using a virtual private network (VPN). Your data is sent via encryption, which scrambles it so anyone attempting to intercept it cannot decipher it.

Why Is It Important To Use VPN For Android?

Every user should think about utilizing a VPN because there are several benefits to doing so on Android. Let’s review a few of the most important.

● Enhanced Security On Public Wireless Networks

Public Wi-Fi hotspots undoubtedly frequently save lives. They might, however, get into a great deal of trouble. One can never be sure who is on public networks and what they do. Your private activities do remain private, provided you select a reliable VPN service. In reality, this is one of the key benefits of using a VPN when using public Wi-Fi while you’re out and about.

● Avert Geographical Limitations

The user’s IP address is one method for determining geolocation. You might not have access to certain types of content because some websites and services limit their video content according to where you are. A VPN makes your local server’s location appear to be somewhere else, like another nation, by disguising or spoofing its actual location. Price discrimination is another issue. Geographic segmentation is used by online firms, and as a result, the price of a good depends on where the buyer is located.

● Enhances Online Privacy

Nonetheless, many people keep disclosing their personal information on unsafe websites, even though no one should be able to follow your online actions by looking at your IP address. By masking it as regular traffic, a VPN helps keep your data private from other internet users. Your IP address is changed so that hackers cannot identify you or steal your identity.

● Prevent ISP Tracking ● Avoid Censorship And Monitoring

Due to governmental limitations, censorship, or surveillance, some locations might not have access to particular websites or services. These individuals may navigate freely online thanks to location spoofing, bypass firewalls, and visit banned websites.

What Are The Main Criteria for choosing VPN?

These are the few things you need to remember when subscribing to a VPN.

● Support Across Platforms

The days of only using PCs or laptops to access the internet are long gone. Nowadays, individuals connect to the internet through Android smartphones, iPad, Smart TVs, Fire Sticks, Kodi, and game consoles. Your device needs VPN protection if it is communicating with the internet. Thus, it’s critical that your VPN supports the broadest range of hardware and software platforms and permits multiple concurrent connections.

●  Encryption Protocol

Your connection is encrypted by VPNs; however, the security of your data and activity depends on how strong the encryption is. Nowadays, OpenVPN is the most secure protocol, and the majority of the best VPNs offer support for it.

●  Speed

VPNs do slow down your internet browser to some extent because they encrypt all of the traffic. But the vendor will determine how much the speed reduction is. The finest VPNs ensure this decrease is as small as possible, and occasionally VPNs can even increase your speeds for downloading and uploading.

●  Number of Servers

You have more alternatives for connectivity the more servers a VPN has listed under its name. Because of the reduced likelihood of connection drops due to server latency, this reduces server overload. Also, this speeds up your connectivity, particularly if you are linked to a server nearby.

Conclusion

How To Set Up Google Analytics For Shopify

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions.

Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.

Implementing Google Analytics for your Shopify store may seem daunting but in this guide, you’ll find answers to these common questions and challenges:

What is Google Analytics?

How to Implement the Google Analytics Code on Your Shopify Site.

What to Track with Google Analytics.

Key Metrics to Know in Google Analytics.

What Is Google Analytics?

Google Analytics is a free web analytics platform that websites can implement throughout their website to track a variety of metrics.

With Google Analytics properly implemented, you will be able to determine whether your campaigns were effective. You can see how many users interacted with your campaign, how many converted, and the total revenue generated through your efforts.

This essential data analytics platform will also enable you to see all of your marketing funnels in one place.

Why Do I Need Google Analytics If I Already Have Shopify Analytics?

You may be thinking your Shopify Analytics platform offers all of the information you need to make an educated business decision.

But while this provides a general summary of how your store is performing, it does not give you all the information you need to make the best-informed business decisions.

Your Shopify Analytics dashboard can show you total sales, average order value, and conversion rate. It also has pre-built reports that require very little setup on your part.

This analytics source is convenient, but it does have some pretty impactful drawbacks.

For example, if you are looking to compare different traffic sources or what types of devices are commonly used when making a purchase, you will not be able to see this breakdown unless you use Google Analytics.

You can also use Google Analytics to identify how users engage with your site. If you discover your site is primarily visited through a mobile device, your team can begin to optimize your store’s UX experience for those end users.

Google Analytics is a little more difficult to use, but it is the best tool to give a robust overview of how customers interact with your online store.

You can gather information needed to segment your customers into more effective marketing funnels, and create marketing campaigns that scale with your business.

All of this information is free with Google Analytics. If you want to access more reports with Shopify, you will need to upgrade to a more costly plan.

How To Implement The Google Analytics Code On Your Shopify Site

To help make this as simple as possible, we will break down the step-by-step process of implementing the Google Analytics code on your Shopify site.

1. Create A Google Account For Your Business

You may already have a Gmail associated with your Shopify site, no worries, you can use this to access Google Analytics. If you do not have a pre-existing account, you will need to set up a free account to access Google Analytics.

It is not recommended to use your personal Gmail for your online store. Keeping them separate will help you manage access to your business information.

2. Create An Analytics Account

Google has two different types of Analytics platforms, Universal Analytics and Google Analytics 4.

Universal Analytics is commonly referred to as the “old” Analytics.

Google Analytics 4 is the latest version, and it gives stores more detailed data analytics and cross-device measurement capabilities. Currently, Shopify does not support Google Analytics 4.

Until a change has been made, you will need to create a Universal Analytics account.

You can follow this guide to help you create your Universal Google Analytics account.

3. Enable Google Analytics

Your Shopify site might already be enabled. Before you try to enable your code, double-check that it is not already enabled.

If you see a number code that begins with UA, your Google Analytics account is activated.

If you find one of these tags, it means your Analytics code has been enabled on your website.

If you have not enabled Google Analytics on your Shopify site, follow the steps below.

How To Enable Google Analytics

Within Google Analytics

Login to your Google Analytics account using the Gmail account you created from previous steps.

Create your account and select your data sharing preferences.

Choose a Property name, time zone, and currency.

Select Advanced Options.

Create a Universal Analytics Property – Google Analytics 4 is selected by default but is not able to be used on Shopify. Make sure you select Universal Analytics to proceed.

Once you proceed, in the “About Your Business” section, you will need to select the appropriate settings for your store.

Select “Create.”

Accept Terms and Service Agreement.

Copy your Tracking ID – the number will start with UA.

Within Shopify

Open your Shopify admin account.

Go to Online Store – Preferences

Next to Google Analytics, enter the Tracking ID you copied from our previous step.

Remember to remove password protection from your Shopify store. This will make sure Google Analytics will show data.

You did it! Google Analytics is now enabled on your Shopify site.

How To Enable Ecommerce Tracking Codes

Enabling ecommerce tracking codes gives you more insight into your customer’s user experience.

You can use two different options of ecommerce tracking codes.

Basic Ecommerce Tracking

Track transaction and revenue data using a confirmation landing page.

How to enable basic ecommerce tracking in GA:

Open Google Analytics

Turn on the Enable Ecommerce button

Enhanced Ecommerce Tracking

Track every page a user visits before they make a purchase. This includes tracking a user as they peruse different product pages, tracking what is added to their cart, and whether or not they make a purchase or a return.

How to enable enhanced ecommerce tracking:

Open Shopify admin page.

Online Store → Preferences.

Open Google Analytics.

Turn on the Enhanced Ecommerce Tracking Button.

What To Track With Google Analytics

Focusing on traffic is helpful, but it won’t give you enough info to make long-term meaningful optimizations for your business.

Making Google Analytics a beneficial tool requires that you to ask specific questions and compare analytics over different periods of time.

Here are some examples of the questions you should focus on answering using Google Analytics.

Who Are Your Best Customers?

Use Google Analytics as a tool to help you build buyer profiles that can influence how you manage your marketing campaigns to help maximize conversions.

Analyze Demographics, Interest, And Geographic Data

Access demographics by navigating to Audience → Demographics → Overview. This dashboard will help you identify what age group and gender of people most commonly convert on your website.

Likewise, if you notice a geographic region that does not convert, you can limit your spend in those areas.

How Do People Interact With Your Shopify Site?

You may have an ideal image in your head about how your users navigate and interact with your site. However, it’s entirely possible that your end users are not using your site the same way you imagined.

You can find a general overview of behavioral information by going to Behavior → Overview.

From here, you can drill down into site content and landing pages and see whether you have outstanding product pages or some that may require a bit of work.

Key Metrics To Know In Google Analytics

Sessions: Interactions with your Shopify store during a specific period of time.

Page Views: The total number of page views on a certain page. Repeated page views are counted. So if you look at one product, navigate to another product for comparison and decide to come back to the first product page, it would count as three different page views.

Unique Page Views: The number of sessions during which the specific page was viewed at least once. Several visits to your product page A during the same session would count as one unique page view.

Average Time on Page: How long an end-user will stay on a webpage.

Revenue: Total revenue generated through the website.

Transactions: Number of purchases made.

Conversion Rate: Number of sessions that ended with a transaction.

Now that you’ve got everything set up and have a general understanding of the key metrics in GA, here’s a great guide on everything you need to know about Google Analytics for Shopify to help you get the most out of it.

This resource will help you truly understand the data in your account and use it to make more informed decisions to help you scale.

More resources:

Featured image: Kaspars Grinvalds/Shutterstock

Choose The Best Model In Iot Module

Introduction to IoT Module

Hadoop, Data Science, Statistics & others

These sensors continuously emit data about the working state of the devices. They share a huge amount of data to provide a common platform for all the devices to communicate with each other. Information is transferred from various sensors and sent to the gateway. IoT platform integrates the collected data from the various sensors, and further analytics is performed on the data, and important information is extracted as per the requirement, and then the result is shared with other devices for better user experience in automation and improves the accuracy.

IoT Module Architecture

This module includes three main blocks Node, Gateway, and Services. In the following architecture, circles represent various sensors. location sensors, temperature sensors, humidity sensors, distance sensors, gas sensors, detection sensors, etc., are used in IoT as input to any system.

Then by receiving information and specific data from the sensors, some controllers and operators are used by protocols as per application; after that, this data sends to services. There is N number of services (for example, gas leakage detection, temperature monitoring, road path cracks detection, home automation, security, surveillance, and greenhouse monitoring. Agriculture water level measurement, soil moisture recording, garbage collection, bridge health detection, home or industry security, parking slot availability, water quality measurement, a map navigation system, machine learning application, etc.). In addition, there might be a wireless connection from one node to another.

Which Module is Best?

The size and scope of application.

The expected power consumption of a specific application.

The environment where the application will be deployed.

Hardware and software requirements for application.

The scalability of the specific application.

Examples of IoT Module

Following are the examples of IoT modules.

1. Smart Cities 2. Medical

Patient’s conditions inside the hospital and in old homes can be monitored by continuously sharing patients’ health data. Iot also helps in medical fridges to monitor and control the condition of medicines, vaccines, and organic elements.

3. Industry

In air quality applications, Iot helps to monitor oxygen levels and toxic gas levels inside the chemical plants to ensure working safety. In addition, it helps to maintain temperature for specific machinery to avoids overheating.

4. Domestic/Home Automation 5. Security

Iot applications detect the human interface in restricted and unauthorized areas to improve security in specific areas. For example, in nuclear power stations, it gives radiation level measurement to send a warning for safety. It also detects gas leakages in industries, environments and surrounding areas in society to avoid such accidents.

6. Agriculture

Iot measures and monitors soil water level as well as soil moisture .it helps the farmers to take according to action on plants. it improves quality in agriculture. Greenhouse monitoring is also one of the major applications of IoT.

Advantages

The existing technologies improve their performance in terms of efficiency, energy, resource, etc., by using Iot.

It reduces waste of resources in water management, automatic power uses (e.g. Electricity)

In data collection, IOT arranges data so customers can see only data that is applicable and usable as per need.

In IoT, devices become cheaper, smaller, powerful and cost-effective.

IoT also provides a tease of living and comfort to society.

Conclusion

IoT is redefining our lifestyle and transforming the way we interact with technologies. the future of IoT is huge; as per one of the surveys, 24 billion IoT devices will be installed by 2025, and IoT revenue will reach around three hundred billion in the coming years.

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