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First, let’s quickly review…What factors into the quality score calculation
Landing page relevance
Landing page speed
This is a simplistic view; in reality, there are lots of factors that influence the quality score calculation and you can read more about them in this more comprehensive post.How to improve quality score
Here’s a quick guide to get you started.
Separate the good from the bad. Start with the hatchet, and then we’ll use the scalpel. Set up a filter using AdWords Editor for all keywords with QS < 7. Cut all of those keywords and put them in a separate campaign(s).
You also want to isolate the QS < 7 keywords in order to troubleshoot them.
Figure out why the QS is poor. Bad QS indicates poor relevance. Luckily, Google helps you troubleshoot this, at least in broad strokes, if you mouse over the little speech bubble in the “Status” column when looking at the “Keywords” view.
It can also be useful to try the diagnostic tool (the “Ad Preview and Diagnosis” link shown above). In the case above, though, there are no clear issues with the QS. It’s just that the keyword / ad combo isn’t all that fantastic when compared against others for this search term. The thing to do in this case is, well, see point “a” below.
Here are a few common reasons your QS sucks:
This is a controversial one, but Google account teams have confirmed it to me in the past: you’re simply not bidding enough. If you’re in a competitive space and your bid is leaving you with a poor average position (5-8, let’s say), your position results in a poor CTR and that poor CTR impacts your QS. Harsh but true.
Raise your CTR. Sounds easy enough. How?
Make your ad copy laser-targeted. How to write good AdWords ad copy is a whole other beast, but at minimum, know that you need to say what you’re offering in the ad headline, match it to the specific words the user searched, repeat those words throughout the ad (but don’t overdo it – the ad needs to read like it makes sense or you’ll lose credibility), and capitalize the first letter of each word, excluding prepositions, conjunctions, etc.
Try this exercise. Google one of your top keywords and take a look at what competitors’ ad copy focuses on. Check out the search I conducted below to buy herbal tea online.The bottom line
If you adhere to guidelines from the “layman’s 30-minute SEM audit,” develop single-keyword adgroups and maximize traffic coming from exact match keywords – that often covers half the battle when it comes to quality score optimization.
Feel free to drop me a line if you have any questions.
You're reading How To Conduct A Quality Score Audit
Are slow page speeds hurting your Google search rankings? Conducting page speed audits will help you find out.
But where do you start?
Here are three tools you can use to do quick and thorough page speed audits to help your page speed optimization efforts.Google Chrome’s Developer Tools
The types of insights you can get from this tool are invaluable and can give you a good idea of where and what the problem areas are on your website.
Here are some tips for when you run your tests:
Disable cache: This allows you to mimic the experience of a brand new visitor. Since new visitors will have to download all your assets in order to cache it, this gives you a view of where your site stands in terms of load speed.
In this desktop experience example, I have checked ‘Disable cache’ and selected ‘Capture screenshots’. I can begin a basic page load speed audit from this point, all in one convenient place.
Follow the instructions to reload the page with the inspector tool; if you’re using Windows, it’s F5, and if you are using Mac, it’s CMD-R.
What happens now is your web page will load, capture screenshots, and create a waterfall chart of how your page is loading each resource and in what order. Excellent!
There is a lot of info to process now and we will dive into common problems you will probably experience as you do more of these.
The great thing about this tool is that it comes with a few more toggles. These toggles allow you to filter the resources loaded on the page. This is just an example, but for relatively larger sites that use a lot of imagery, they tend to be slowed down due to a lack of compressed images or just the quantity of images, in general, making up the majority of server requests on the page.
With Chrome Developer Tools, you can actually quantify how much space those specific elements are occupying and make a clear judgment on where to shave off the fat on your site.
For this site, I have toggled to images and can see that the images for this page makes up 29/33 server requests for this page and contributes to 3.2/3.6MB of its total page weight. So an obvious place to start here would be to compress the images or consider even removing some images if we want to improve page speed performance.
To get the full information about how to get the most out of this tool, check out Google’s document about Measuring Resource Loading and see how this tool can better help you get the insights you need.Google’s Page Speed Test
We can use Google’s Page Speed Test as a good place to start figuring out the exact problems Google thinks is negatively affecting our page load times.
As you can see, there are a lot of areas for improvement identified by Google.
The score for this page is 54/100 — definitely not ideal. We see recommendations that include:
Leverage browser caching
You can dive deeper into every recommendation and learn more about how to optimize your website’s speed from Google’s developer documents.GT Metrix for Actionable Steps
Another great tool for doing some quick page analysis is GT Metrix. GT Metrix grades your page based on Google’s Page Speed Tests and YSlow criteria, but the recommendations are more detailed and all in one place – helpful for a quick audit.
For example, Google will tell you how much space you can save if you compressed these images, but they won’t give you a compressed version of the image, they don’t tell you exactly how to optimize those images, or the exact dimensions you need to scale down to.
Thankfully, the GT Metrix reports are more detailed and actionable.
GT Metrix provides the following information that many other tools will not provide, including:
Optimized images to download
Exact Image Dimensions for Scaling
For serving scaled images, we can see what is happening to some of the images on the page that are taking some time to resize before they are loaded. We can resize the images to the exact size needed using a photo editing tool like Photoshop or a free tool like Bulk Resize Photos and upload them back on our site to fix this issue.Closing Thoughts
Tackling page speed can be overwhelming, especially if you don’t have much technical background in development.
It’s important to understand where the problem areas are with the code and get it into the hands of a developer who can work with you to improve the overall performance of the site.
As an SEO, you should make page speed a top priority. In addition to being a ranking factor, fast page speeds result in a better mobile user experience.
People want and expect fast mobile sites. Make sure your pages are up to speed.
Featured Image: Created by Author
In-Post Images: Screenshots by Author taken May 2023
What Is Snapchat Score And How To Increase It
Snapchat Score is a pretty amazing feature since it assigns you points based on the amount of activities you do on Snapchat and is being loved by users as it is new and not been released by any other social media platform.What Is a Snapchat Score?
Number of Snapchat stories you post
Number of Snaps you have sent
Number of Snaps you have received
Having said that you must have understood by now that the more the number of the above mentioned factors, it will help you to increase your Snapchat score. However, no one knows how frequently Snapchat refreshes and recalculates the score.How to Find Your Snapchat Score
Now that you know what is your Snap score?, let’s see how to see your Snapchat score.
1. On your smartphone, launch Snapchat.
2. eft corner of the main Snapchat screen.
4. Here, you will see the many options like profile name, Snapchat username, Add Friends etc. If you look closely, you will find a number displayed next to the Snapchat username.
5. This is what your Snap score is.
7. The number displayed on the left, shows the snaps sent while the one on right denoted the snaps received.
Note: Since Snap Score also has two more factors, if the total snap score does not match the addition of these two numbers, it means your Snapchat score has been increased due to the extra points you earned in respect to the other activities you performed on Snapchat.How To Increase Your Snap Score?
Till now you have known what is Snapchat Score and how to see your Snap Score. r Next you need to know how to get your Snap score up.
How To Increase Your Snap Score?
We all must be keen to know how to increase snap score
How does your snap score go up
How to get your snap score up However, Snapchat has not laid any proper guidelines quoting how to increase your Snap score.
However, what is mentioned is that you get trophies based on your activities on Snapchat. This means that the more active you are on Snapchat and how much you explore it, Snapchat will reward you with more trophies.
It can also mean that if you have a large number of trophies which in turn is related to your Snap score, you may be given access to some special features of the app like the premium lenses features etc.
While these are just assumptions, you can still work on increasing your activities and learn effectively how to increase your Snap score.
While we do not know the exact calculation behind your Snap score, learning how to increase your Snap score is always fun. There are different tasks you can do and check if Snapchat increases your Snap score based on them. These can be:
Making more friends on Snapchat by sharing username links or scanning their snapcodes.
Experimenting new lenses and sharing them to your friends so that they can post them as their Snapchat stories.
Sending and receiving snaps more frequently.
Maintaining you Snap streaks, etc.
Snapchat is used by people to send and receive snap and have fun. While this can be fun for some people, there are people who might want to know what is Snapchat score or how to increase Snap score. Read the article and know how to get your Snap score up.
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Air pollution contributes to one in nine premature deaths worldwide, but this research shows how real-time monitoring can help reduce the danger. Key Takeaways
US embassies now tweet live air quality readings in 38 non-OECD countries worldwide
Sharing real-time air quality information yielded an average reduction in fine particulate concentration levels of 2-4 micrograms per cubic metre each year
Fine particulate matter is an air pollutant that can cause serious health problems such as heart disease and reduced lung function
Researchers estimate the reduction in air pollution for the median city was worth an annual $171 million in health benefits
Knowing how much pollution is in the air through Twitter notifications is saving lives around the world.
Real-time air quality readings in developing countries helped reduce air pollution and led to lower death rates, according to research co-led by the University of Queensland.
“In 2008, the US Embassy in Beijing began tweeting hourly air quality information from a new pollution monitor, which dramatically increased attention on air pollution in China,” says Dr Andrea La Nauze, from UQ’s School of Economics.
“US embassies now tweet live air quality readings in 38 non-OECD countries worldwide.
“We looked at 36 of those countries and found the sharing of real-time data increased local public interest in air quality and led to reduced air pollution levels.”
The researchers used air pollution measurements taken from satellite data to evaluate levels before and after the US embassy in a city began tweeting air quality readings and compared the results with other non-OECD cities without embassy monitors.
Sharing real-time air quality information yielded an average reduction in fine particulate concentration levels of 2-4 micrograms per cubic metre each year.
Fine particulate matter is an air pollutant that can cause serious health problems such as heart disease and reduced lung function.
The researchers estimate the reduction in air pollution for the median city was worth an annual $171 million in health benefits.
The project was run in conjunction with Carnegie Mellon University in the US.
Dr Akshaya Jha from Carnegie Mellon University says 90% of the global population is exposed to hazardous levels of air pollution, but monitoring – especially in developing countries – isn’t always available.
“Poor air quality is a leading cause of premature death worldwide, responsible for one out of every nine deaths,” Dr Jha says.
“Sharing credible air quality information can highlight this issue and have huge health and economic benefits that far outweigh the costs of the monitoring technology.”
La Nauze says the World Health Organization last year found the state of air quality monitoring to be “inadequate”, particularly in less developed countries.
“Around 30% of countries had at least some form of monitoring by 2023, but that includes monitoring that is intermittent, only covers a small part of the country or isn’t available publicly,” La Nauze says.
“Even Australia – where state governments monitor air quality and provide access to real-time data – could benefit substantially from a denser monitoring network.
“Policymakers, diplomats and community organisations worldwide should push for the rapid deployment of credible, real-time air quality monitoring and reporting.”
The research has been published in the Proceedings of the National Academy of Sciences.
Google Photos: Original vs High Quality [Quick Explanation]
can select High
when uploading images.
explains the difference between the
Our Digital Photography Hub includes many other useful articles on this topic.
Check out the Web & Cloud section to browse through other thorough guides.
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The Google Photos web app provides 15 GB of free storage space for your favorite photographs and images. With this app, you can edit photographs and set up slideshow albums for them.
Google Photos includes two alternative upload options for photos. And this can confuse some people.
You can select an Original or High Quality setting for uploading images.
If you’re wondering what the difference is between those settings, you’ve come to the right page!High quality vs. Original Google Photo upload options What’s the difference between the Original and High Quality upload settings?
The primary difference between the two upload options is that the High Quality setting compresses photographs. Selecting that option can reduce both the resolution and file size of uploaded photos and videos.
In contrast, the Original option doesn’t compress snapshots. Thus, uploading them with that setting will ensure they are saved with their original resolutions.What should I choose to preserve the original picture quality?
The Original setting is certainly the best for preserving original picture quality as no compression is applied to photos or videos. That’s especially the case for photos that eclipse 16 MP as the High Quality option will reduce them to exactly a 16 MP resolution.
Selecting High Quality won’t have so much impact on lower resolution images. However, photos with resolutions less than 16 MP might still be scaled down when uploaded to Google Photos with this option selected.What’s the best option to select for saving storage space in Google Photos?
High Quality is the best option for saving storage space in Google Photos. Its compression will always reduce the file size of photographs uploaded to Google Photos
High quality is even better for saving storage space as it comes with unlimited with free storage. That means photographs and videos uploaded with that setting selected won’t consume any of your Google Photos storage space at all.
In that respect, the High Quality image compression might seem a little pointless.
However, remember that your image files will still be the same reduced file size when you download them to your hard drive.How can I change the photo upload setting in Photos?
Open Google Photos in your browser.
Select the High Quality or Original radio button.
So, select the Original option if you need to retain the original picture quality of your photos and photos.
The High quality setting will impact picture quality primarily by reducing image resolutions, but it will save you a lot of storage space in Google Photos.
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The National Testing Agency has announced jeemain.nta.nic.in Session 2 Result 2023 on April 29, because they have released the Session 2 Final Answer Key 2023 after solving the queries of aspirants. You should know that the JEE Main Session 2 Exam took place from 6th April to 15th April 2023. Many Students appeared in this exam and are eagerly waiting for the announcement of Jeemain.nta.nic.in Result 2023 Session 2.
As per our analysis and news updates available on the Internet, JEE Main Result 2023 can be declared anytime soon on the official website. We have mentioned the direct links for you using which you can get to know about your JEE Main Session 2 Scorecard 2023. On this document, you can find the Marks obtained in the exam and other important details. Apart from this Rank Card will also be issued to you on behalf of which admission will be given to you. Make sure you have good scores in the exam because you need to cross the JEE Main Cut Off Marks 2023 for sure shot selection.jeemain.nta.nic.in Session 2 Result 2023
The JEE Main Session 2 Exam was compiled in various shifts from 6th to 15th April 2023 and after that Answer Key was released. Now, on 25th April 2023 Final Answer Key is released which has cleared the doubts of all the students. It is to inform you that JEE Main Session 2 Result 2023 is being awaited which you can expect in the coming days.
Once the result is declared, you have to visit the official website @ chúng tôi and then use the Login Credentials. Download the Rank Card after that and then get to know whether you will get admission or not. Minimum 45% Marks are required to qualify the exams whereas Cut Off is also released by the Conducting Board. This Cut Off Marks is different for different colleges and branches so make sure you compare the marks with JEE Main Cut Off Marks 2023. There are multiple branches which are offered by different colleges in which you can take admission as per your marks in exam.Jeemain.nta.nic.in Result 2023 Session 2
The Joint Engineering Entrance Examination was conducted by the National Testing Agency from 6th to 15th April 2023 in CBT Mode.
Now as soon as the exams were over, candidates got access to the JEE Main Answer Key.
After that, Objections were invited and then the final answer key was released for the reference of candidates.
Now candidates are awaiting the Jeemain.nta.nic.in Result 2023 Session 2 which will be out within the next few days.
Many People were expecting the results on 25th April but as per news coming, it will be released on 29 April 2023.JEE Main Session 2 Result 2023 Date & Time
Exam NameJEE Main Session 2 Exam 2023Supervising BodyNational Testing AgencyPurpose of ExamIIT Entrance ExamExam Date6th to 15th April 2023JEE Main Session 2 Final Answer KeyOut NowJEE Main Session 2 Result 202329th April 2023Qualifying Marks45% MarksJEE Main Scorecard 202329th April 2023Merit List29th April 2023JEE Main Cut Off Marks 2023Discussed BelowArticle CategoryResultJEE Main Portaljeemain.nta.nic.in
All the students who have attended the JEE Main Session 2 Exam should have a look at this section where we have discussed the result. We have clearly mentioned the JEE Main Session 2 Result 2023 Date & time which according to us is 26th April 2023. As per our analysis, Result will be out by evening after which you can visit the official website to check your marks. Basic information such as Application Number and Date of Birth are required to download the JEE Main Scorecard 2023 on the official website. After that, compare the marks with Cut Off Marks and check your qualification status.JEE Main Scorecard 2023
The Students who have checked the Result after it is announced should also download the JEE Main Scorecard 2023. On this Scorecard, you can find the important information related to the result such as marks, percentile and more. Make sure you verify the following details on the scorecard before downloading it for further use.
Name of Student.
Rank in the Category list
Rank in the General ListJEE Mains Merit List 2023
The JEE Mains Merit List 2023 will be released after the results are declared on the official website.
You should Download the Merit List to check your Rank in the Category list and General List.
This list is prepared on behalf of your Marks in the Written Exam and other similar factors.
Other Factors include Number of Seats available, Cut Off Marks, category of applicant and number of applicants.
Those having good Rank in the Merit List will surely get a seat in the IIT of their choice.Guidelines to Check JEE Main Session 2 Result 2023
First of all, we request the students to open chúng tôi from the Browser of their Mobile.
Second step is to tap on the Result Link given on the homepage and then proceed for login.
Use the Application number and Date of Birth to view your marks on the next page.
Here you can see the marks obtained in the JEE Main Session 2 Exam with your qualification status.
Download the Scorecard and then take a print out to use it further in admission.
Using these instructions, all of you can check JEE Main Session 2 Result 2023 @ jeemain.nta.nic.in.JEE Main Session 2 Cut Off Marks 2023
CategoryJEE Main Session 2 Cut Off Marks 2023General110-120 MarksOBC100-110 MarksSC90-100 MarksST85-95 MarksEWS100-110 MarksPwD70-80 MarksJeemain.nta.nic.in Result 2023 Session 2
JEE Main Session 2 Result 2023View HereJEE Main Session 2 Scorecard 2023View HereFAQs on JEE Main Session 2 Result 2023
When is the JEE Main Session 2 Result 2023 coming?
JEE Main Session 2 Result 2023 will be out on 29th April 2023.
How to Download the JEE Main Scorecard 2023 Session 2?
You can Download the JEE Main Session 2 Scorecard 2023 using application number @ jeemain.nta.nic.in.
What is the Good Score to qualify the JEE Main Exam?
You should secure more than 45% Marks to qualify the Session 2 JEE Main Exam.
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