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With each Facebook update, a new feature arrives to change the direction of the strategies of companies around the world.
Finally, Mark Zuckerberg’s social network algorithm now privileges the posts of users’ friends, making it difficult to disclose his actions to his followers.
Want to know how? Then see below the 7 unmissable tips that we have separated in this content. Check out:
First of all, what is lead generation?
What is lead generation?
In a very succinct way, we can say this strategy aims to create opportunities to do business for your brand, considerably increasing its profits.
For that, it is necessary to ask the visitors of your website or blog to give personal data (name and email, for example) in exchange for ebooks, infographics etc.
But it is important to note that visitors are at different stages of the shopping journey, so you must create relevant strategies for each one.
After all, not everyone is prepared to be your Facebook lead or even willing to close a purchase.
Therefore, in order to understand how lead generation works on Facebook, remember to produce relevant content for each stage of the journey.
To answer that question, let’s make one thing very clear here.
“But why can’t I make my content available directly on the social network?”
This is because much of the lead generation on Facebook happens outside of it, since landing pages are hosted on blogs and websites.
After that, focus on the tips that we will give you below for you to perform a good lead generation on Facebook.1. Make it free
This is because this type of publication has a high reach of users within the most used social network in the world.
For example, if you are hosting a webinar, you can invite people watching to download rich materials that can support the video.
In addition, if you use bots, you can configure a keyword to be triggered directly on your followers’ Facebook Messenger.2. Chatbot
This is because this type of rich material goes far beyond providing a link to “learn more” about a particular subject.
So, review your editorial line to decide which topic will be covered in the infographic.
Then, put information about it so that followers feel like enjoying it and sharing it.
Another tip for making a good lead generation on Facebook with infographics is to draw attention with more images and less text.
Also read: No Plan? Sitting Ideal…No Problem! 50+ Cool Websites To Visit3. Use chatbot
With this strategy, you are able to perform an excellent lead generation on Facebook, as offers can be presented directly on Messenger.
For this, you should schedule the initial interaction with users for when they are going to try to talk to your brand, for example.
Also remember that it is necessary to follow the same line of reasoning as the follower, trying to create relaxed automations, but that are extremely relevant.
Many free tools can perform this task for you, such as Drift and Chat Fuel.
Also read: Best Video Editing Tips for Beginners in 20235. Groups
Have relaxed colenversations with your Facebook followers and offer content relevant to the education of your market.
This is a great way for you to be well regarded by all followers, as it shows that you have the potential to speak and be a reference.
So just create one! You will see how your authority will be strengthened after that.6. Instant articles
Also read: Top 7 Industrial Robotics Companies in the world
Although it is not free, this option is able to considerably increase the number of contacts in your industry, mainly because it has a simplified layout.
With it, you can create killer campaigns so that they are directed to the right followers and at the right time.
We bet that you probably thought it would be more difficult to attract potential consumers to your page, right?
But as everything in Digital Marketing is easy and fast, getting new potential customers for your brand’s products or services is something you can do with your eyes closed.
And if you want to make sure the applied techniques are working, learn from us how to get results faster with an inbound marketing strategy.Daniel Abbott
Daniel Abbott is editor in chief & research analyst at The Next Tech. He is deeply interested in the moral ramifications of new technologies and believes in leveraging the data scientist, research and content enhancement to help build a better world for everyone.
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Amazon’s audiobook library, Audible, is one of the world’s largest audiobook services. For a monthly subscription, Audible enables users to listen to selected audiobooks on their chosen device. To access audiobooks that aren’t included in the subscription, books need to be purchased with either money or Audible credits.
Most audiobooks on Audible cost 1 credit to purchase, and then that audiobook is added to your library. Here are the best methods to get more credits to your Audible account.
Table of Contents1. Free 30-day Trial of Audible
Amazon offers a free 30-day trial of Audible that includes 1 free audiobook credit (or 2 if you’re also an Amazon Prime member). This is a great way to determine whether Audible is for you and learn how it works (and get a free audiobook or two).
To sign up for a free trial, you will also have to input your payment details. But, payment will not be deducted until you’ve finished the free trial – so set a reminder in case Audible isn’t for you so that you can cancel the plan before you’re charged.2. Audible Membership Options
After the 30-day trial, you’ll immediately be charged for the basic subscription plan. Audible used to offer Gold and Platinum subscriptions, but they’ve since changed their service. The new plans are:
Audible Plus at $7.95 per month. This option grants you access to Audible’s Plus library which includes over 11,000 book titles. However, Audible Plus does not grant any new credits to your account.
Audible Premium Plus at $14.95 paid monthly. Premium Plus includes access to the Plus library as well as 1 monthly credit.
Audible Premium Plus Annual at $149.50 paid yearly. This option includes access to the Plus library as well as 12 audiobook credits.
Audible Premium Plus 2-credits at $22.95 paid monthly. As the title suggests, this more expensive option provides you with 2 credits per month as well as access to the Plus library.
Audible Premium Plus 2-credits Annual at $229.50 per year. This option includes access to the Plus library as well as 24 credits per year.3. Buy More Credits
This may be obvious, but the easiest way to get more credits on Audible is by buying them. If you run out of credits on your membership, Audible offers a 3 credit bundle for a discount. The only caveat is that to access this deal you have to have been a member for at least 30 days.
The 3 credit bundle usually costs around $35 USD, which is generally cheaper per credit than most audiobooks. We recommend buying audiobooks directly which are cheaper and saving the credits for the more expensive titles.4. Special Deals
Occasionally, Audible will offer special deals on either credits or books. For instance, Audible offers a 2-for-1 collection of audiobooks which allows you to buy two audiobooks for one credit. While this method doesn’t directly show you how to get credits on Audible, it will help to spread your credits out more!5. Audible Challenges
Audible occasionally runs challenges for their subscribers. In 2023, they ran the Audible Challenge which granted a $20 Amazon credit to any user who finished 3 audiobooks of at least 3-hour length.
Unfortunately Audible doesn’t always run these promotions. So, keep an eye out for future Audible challenges!6. Listen to Free Audiobooks
Audible also has a series of other free audiobooks (and podcasts) under Audible’s Free Listens.
To access these free Audiobooks you must have an Amazon account with payment details included. If you don’t like it, you can always delete your Amazon account. You can listen to as many of these free titles as you like without using your credits. This will help you save your credits for purchasable titles.7. Promo Codes
Many authors who contribute to Audible’s library offer promotional codes to grow their readership, get reviews, or receive some general feedback on their work. These can usually be found by following the author on social media or by keeping an eye out in places where the author is likely to promote their work. These codes will enable you to listen to their audiobook for free without having to use another credit, which is like getting a free credit!
To enter a promo code, select Library, scroll down and select Redeem a Promo Code at the bottom of the page. Then simply add your code and select Redeem.
If you search for Audible promo codes, sometimes you can get lucky and find a book you’re interested in. Reddit is a great place to start for this!Become an Audiobook Reviewer
There are several websites that allow audiobook authors to list promo codes in return for reviews on Audible (and other platforms). These include Audiobookworm, Audio Freebies, and Audiobooks Unleashed.
Each website works slightly differently, but typically you will choose an audiobook, be granted a promo code, and then have a timeframe and guidelines for providing a review of that audiobook once you’ve listened to it.
While this doesn’t show you how to get more credits on Audible, it’s a great way to get free audiobooks if you have the time! But, keep in mind that these audiobooks may be a part of other apps and not just Audible!Now You Know How to Get More Credits on Audible
Getting more credits on Audible isn’t hard, but it usually costs money. There are several alternatives to consider if you just can’t afford the Audible subscription. For instance, your local library will offer several free audiobooks and perhaps even subscriptions to services like Overdrive. Overdrive gives you access to a huge collection of audiobooks for free through their app.
Failing this, there are a few free audiobook apps available on iTunes or the Play Store as well which, while generally having a smaller collection than Audible, can be a great place to start if you’re craving a new book!
You should be logged in to your Facebook account before you follow the following procedure.
1. Head over to the chúng tôi page on the Chrome Web Store. Make sure you are using Chrome to visit the website.
4. Once the extension has been installed, you will see a confirmation message that looks like the image below. It says that the extension was successfully installed.
From now on, when someone sends you a message on Facebook, you will be able to see it as a chat head in your Chrome, similar to what you had in the Facebook Messenger app on your smartphone.Conclusion
Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.
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Getting unfriended on a social media platform has become equivalent to breaking the friendship, or in some cases, the relationship altogether. If someone has left you on the cliffhanger, don’t worry! This article will help you see who unfriended you on Facebook using an iPhone, Mac, or other device.
1. Use the Facebook timeline to see if someone unfriended you
Finding out if someone unfriended you is pretty easy. Observe the posts of the person. If multiple posts visible to you have a tiny globe icon underneath the person’s name, the post is public, and anyone can view it.
Alternatively, if you can view posts with an icon showing two people on your timeline, you are still friends with that person. As they are private posts and only friends can see them.
However, this method can be tricky to figure out who unfriended you sometimes, as it is possible that someone simply restricted you for a while. Restriction means you will not be able to see their private posts but will still be friends with them.
So, if this left you puzzled, move on to the next method.
2. Search your Facebook friend list
Facebook also shows you your friend list showing every account you are friends with. To check if someone is still your friend, you can look for their name on this list. Here’s how to do it:
Tap More at the bottom right.
Tap your name or profile picture.
This method is incredibly simple and accurate!
3. Check the person’s Facebook profile
Instead of waiting for someone to post on your timeline, you can also hop straight onto their profile. If you see private posts too, you are still friends with the person!
Besides, you can also see whether the Add friend button is active. If you see an icon with a human and a plus sign next to it on their profile, it means that you are not friends. Hence, the person has unfriended you.
4. Try third-party websites (at your risk)
Third-party applications are also available to check this data for you. However, these applications aren’t reliable and may store your Facebook data without your permission.
Although apps like Who Deleted Me and Who Unfriended Me are highly popular, we recommend not using them. A major flaw with these apps is that they will only be able to tell you who unfriended you after installing them. If someone unfriended you before you installed the app, you would not get any data about it!
Difference between unfriending, unfollowing, and blocking
Facebook is extremely diverse, and it gives you many options. Unfriending, unfollowing, and blocking are three main actions you can take against a certain user, and although they may seem similar, they have a huge difference between them.
Unfriending: It means that the person has removed you from their friend list. Hence, you cannot see their private posts and photos. You can still see their public profile, DM on Facebook Messenger, search their profile, add them as a friend again.
Unfollowing: It is similar to that on other platforms like Twitter and Instagram. If you unfollow someone, their posts will not appear on your timeline. Something special on Facebook is that even if someone unfollows you, you can still be friends with them. You will still be able to see their profile and interact with them, just not in your timeline.
To check if someone is following you, go to the More tab → tap Followers. You can see everyone following you.
Blocking is the most extreme step. It completely cuts you off from someone. You will automatically be removed as a friend and be unable to view or interact with their public profile. Moreover, you will be unable to chat with them either. However, if you like to keep things private, you can check out our guide on how to hide likes on Facebook.
Can you unfriend and then re-friend on Facebook?
Yes. Once someone unfriends you, you will always have the option to re-friend them unless you have been blocked! However, once unfriended, you will have to send them a request again and wait till they accept it.
Hi! I am a tech enthusiast and content creator who loves to keep up with the latest and greatest tech. I love using the power of tech to assist me and others in their daily lives! You would find me making videos or studying during my free time! You can follow me @sanchitgarg_ everywhere!
Are you getting a “We Received Your Information” error on Facebook when you try logging in to your account?
Here’s the full error message, “If we still find that you’re not old enough to be on Facebook, your account will be disabled”.
Followed by, “We’re always looking for the security of Facebook, so until then you can’t use your account”.
This is a common problem among Facebook users, but fortunately, there is a way to fix it.
Problems like these on Facebook are typically not solvable on your end.
Hence, you need to contact Facebook directly for assistance.
Otherwise, your account may be permanently disabled.
In this guide, you’ll learn what does “We Received Your Information” mean on Facebook, how to fix it, and how long it takes for Facebook to confirm your identity.What does “We Received Your Information” mean on Facebook?
“We Received Your Information” on Facebook means that you haven’t met the age requirement to use Facebook.
Facebook requires its users to be at least 13 years old to use the platform.
If you’re under the age of 13, you won’t be able to create a Facebook account.
In the event that Facebook reviewed your information and found that you’re not of age, your account will be disabled.
However, if you’re above the age of 13, it means that your account is disabled by mistake.
If you want to restore your account, you need to contact Facebook directly.
That way, you can prove to Facebook that you’re actually of age.How to Fix “We Received Your Information” on Facebook
To fix “We Received Your Information” on Facebook, you need to complete the “Report a Login Issue” form and submit it.
Once you’ve completed the form, wait for Facebook’s response to reactivate your account.
Depending on the number of reports, you might need to wait for several days for Facebook’s response.
In the form, you’ll want to make sure to attach your ID.
That way, you can prove to Facebook that you’re above the age of 13.
Therefore, they don’t have the right to disable your account.
An alternative to fixing the “We Received Your Information” on Facebook is to create a new Facebook account.
This time, you need to make sure that your age is set as 13 years old and above.
However, if you want to reactivate your Facebook account, you can use the method below.Step 1: Go to the “Report a Login Issue” form
The first step is to go to the “Report a Login Issue” form.
Firstly, open Google and search for “Report a Login Issue Facebook”.
The “Report a Login Issue” form is for users who can’t log in to Facebook.
Since you’re experiencing the “We Received Your Information” error when you try logging into your account on Facebook, this form is relevant to your issue.
Here are other forms that you can use to send a report:
These forms allow you to attach your ID to prove that you’re above the age of 13.Step 2: Complete the “Report a Login Issue” form
Once you’re on the “Report a Login Issue” form, you’ll see a couple of fields including “Contact email address” and “Description of the issue”.
In addition, there is a “Choose Files” button where you can attach files.
The form allows you to report a log in issue that you’re experiencing on Facebook.
Firstly, fill in your contact email address on the “Contact email address” field.
Facebook will contact you via the email address that you’ve provided.
Next, you need to explain the login issue that you’re experiencing.
On the “Description of the issue” field, explain that your Facebook account has been disabled by mistake and that you’re above the age of 13.
Here’s an example of a description, “Hi Facebook. My account has been disabled by mistake, I’m above 13 years old. I need assistance in reactivating my account”.
Lastly, you need to attach your ID.
If you haven’t saved your ID in your computer or mobile device yet, make sure to do so first.
Then, select your ID to add it as an attachment to prove that you’re above the age of 13.Step 3: Submit the form and wait for Facebook’s response
Now, you’ll have to wait for Facebook’s response.
If your submission is successful, Facebook will reactivate your account.
You will receive an email from Facebook that they have reactivated your account.
Typically, you’ll have to wait for 1 to 3 business days for their response.
Depending on the number of reports, it may take longer than 3 business days before your submission is reviewed.
If you haven’t received a response after a week, try submitting the form again.
You can also use the other forms linked in the first step.
However, do note that if you’re under the age of 13, your account will not be reactivated.
If that’s the case, you’ll need to create another Facebook account using a new email address and set an age above 13.
You’ve successfully learned how to fix the “We Received Your Information” error on Facebook!How long does it take for Facebook to confirm your identity?
Facebook typically takes 1 to 3 business days to confirm your identity.
Depending on the number of reports, it may take longer than 3 business days before your submission is reviewed.
Once Facebook has reviewed your submission, they’ll respond to you via the email address that you’ve provided.
If your submission is successful, the email will state that your account has been reactivated.
However, if your submission is not successful, your account will remain disabled.Conclusion
Facebook is very strict when it comes to the age requirement of the platform.
This is because they are required by law to ban users under the age of 13.
Moreover, social media platforms are not allowed to collect data from users under the age of 13 without parental consent.
Hence, if you’re under the age of 13, your account will be disabled.
As mentioned in the guide above, a way to bypass this is to create a new Facebook account using a new email address.
However, if you’re actually above the age of 13, you can use the various forms linked in this guide to prove that you’re of age by attaching your ID.Further Reading
How to Fix “Your Account is Temporarily Locked” on Facebook
How to See Your Facebook Email Address (4 Steps)
3 Steps to Appear Offline on Facebook Messenger
How does Facebook ad targeting work?
On Facebook, ad targeting is based on three different types of target audience:
Core audiences, which you target based on demographics, behaviors, and location.
Custom audiences, which allow you to reconnect with people who have already interacted with your business.
Lookalike audiences, which allow you to target people similar to your best customers but who may not know about your business yet.9 tips for effective Facebook ad targeting in 2023 1. Target your competitors’ fans using Audience Insights
The Audience tab in Meta Business Suite Insights offers a ton of valuable information that can help you understand your Facebook followers. You can then use the data to learn how to target potential new followers and customers.
It’s such a treasure trove that we’ve got an entire article dedicated to using Audience Insights for better targeting.
But our favorite Audience Insights strategy is to use the information it provides to learn who you’re competing with on Facebook, then target your competitors’ existing fans.
Here’s a quick how-to:
Open your Audience Insights dashboard in Meta Business Suite and select Potential audience.
Go back to the Filter selection tool. Clear your existing filters and type the name of one of your competitors’ Facebook Pages in the Interests box. Not all competitors will come up as an interest, but for those that do…
Create a new audience based on these new demographic insights, then test it against one of your existing audiences.
Of course, you can further target this audience to make sure you get the best fit for your specific business and campaign goals, but this is a great way to start finding relevant people on Facebook.
You can find more details in our Audience Insights how-to article.2. Use Custom Audiences for remarketing
Remarketing is a powerful Facebook targeting strategy to connect with potential customers who have already expressed interest in your products.
Before you can use Facebook Custom Audiences based on website visits, you need to install the Facebook Pixel.
Once that’s done, here’s how to create your remarketing audience:
Go to Audiences with your Ads Manager.
From the Create Audience dropdown, choose Custom Audience.
Choose your pixel.
Under Events, choose which types of visitors to target.
Another option is to create a custom audience based on data synced from your CRM. For this option, you’ll create your audience within Hootsuite Social Advertising.
In Hootsuite Social Advertising, create a New Advanced Audience.
Choose to target existing customers.
Request a free demo
Find more details in our blog post on how to use Facebook Custom Audiences.3. Find people similar to your best customers with value-based lookalike audiences
Facebook Lookalike Audiences allow you to build targeted lists of potential customers who share characteristics with all the people who already buy from you.
Value-based lookalike audiences allow you to more specifically target people who share characteristics with your most valuable customers.
Before you can incorporate customer value into a lookalike audience, you need to create a customer value custom audience:
Go to Audiences within your Ads Manager.
From the Create Audience dropdown, choose Custom Audience, then choose Customer list as the source.
Now, you can use this list to create a value-based Lookalike audience to target your highest value potential customers:
Go to Audiences within your Ads Manager.
From the Create Audience dropdown choose Lookalike Audience.
Choose the value-based custom audience you created above as your source.
Select the regions to target.
Select your audience size. Smaller numbers more precisely match your source audience characteristics.
Find more details in our guide to Facebook Lookalike Audiences.
Facebook helps you understand how relevant your ad is to your selected audience based on three ad relevance diagnostics:
Engagement rate ranking
Conversion rate ranking
The whole point of Facebook ad targeting is to get your ad in front of the specific audience that’s most likely to take action based on that exact ad. This is the very definition of relevance.
Here are some simple ways to help improve your ranking scores for Facebook’s ad relevance diagnostics:
Focus on quality, including great visuals and short copy.
Choose the right ad format.
Aim for low ad frequency.
Low-quality ranking: Try changing the target audience to one that’s more likely to appreciate the specific creative in the ad.
Low engagement rate ranking: Refine your targeting to reach people who are more likely to engage. Audience Insights can be a great help here.
Low conversion rate ranking: Target a higher-intent audience. This could be as simple as selecting “engaged shoppers” under purchase behavior (see Tip #5). But it could also mean targeting people who have an upcoming anniversary, or who have another behavior or life event that makes your product or service particularly relevant to them right at this moment.
Remember, relevance is all about matching the right ad to the right audience. No one ad will be relevant to everyone. Effective targeting is the only way to achieve a consistently high relevance ranking. Test regularly and aim for a regular Facebook targeting update to make sure you’re continuing to target the right people with the right content.
To access the Engaged Shoppers targeting option:
Create a new ad set, or open an existing ad set, and scroll down to the Audience section
Under Detailed Targeting, type Engaged Shoppers in the search bar.6. Find your unicorn content
This tip is a little bit different. It’s about targeting your ad’s content, rather than choosing the right Facebook target audience.
This concept was coined by MobileMonkey CEO and Inc. columnist Larry Kim. He suggests that
only 2% of your content will perform well both on social and in search engine rankings, while also achieving high conversion rates. He argues that content marketing is a volume game, and you simply have to create lots of “donkey” content (you can guess what that means) to get to the unicorns.
So what’s your unicorn content? It’s that blog post that absolutely blows up on your social channels, climbs to the top of the Google rankings, and drives a ton of traffic to your landing pages.
You can’t predict what will “go unicorn” based on factors traditionally used to define great content (like great writing, keywords, and readability). Instead, you’ve got to keep a close eye on your social media analytics and performance.
When you spot overachieving content, repurpose it as a Facebook ad. Make it into an infographic and a video. Test this content in various formats for your key audiences to make it work even harder.
Most importantly, use the rest of our Facebook ad targeting tips to make sure you match your unicorn content to the audience that’s most likely to engage with it.7. Get ultra-precise with layered targeting
Facebook offers tons of targeting options. On the surface, the options are divided into three main categories: demographics, interests, and behaviors. But within each of these categories, things get pretty granular.
For example, under demographics, you can choose to target parents. Or, more specifically, you could target parents with toddlers.
Think about how these layers of targeting combine to create a hyper-focused audience. You could choose to target divorced parents of toddlers who work in management. And that’s just looking at demographics.
Do you see where this is going? If you run a high-end beach resort that offers a childcare program and no single supplement, you could create a promotion that specifically targets single parents in management-level jobs who love beach vacations and travel frequently.
If you market products or services tied to life events, even tangentially, you can target people who have recently moved, started a new job, gotten engaged or married. You can target people in their birthday month, or leading up to their anniversary. You can even target people whose friends have an upcoming birthday.
As you build your audience, you’ll see on the right side of the page how small your audience has become, as well as your potential reach. If you get too specific, Facebook will let you know.8. Combine two unique audiences together
Of course, not every product or promotion is naturally suited to the kind of precise Facebook targeting explained in the tip above.
Maybe you don’t know exactly which demographic or behavior categories you want to target with a specific ad. You only have a broad sense of a category you’d like to target. So, what do you do if that Facebook target audience is just too large?
Try combining it with a second audience, even if that second audience seems completely unrelated.
For example, let’s think about creating an ad audience for this GoPro video featuring LEGO boats:
#GoProAwards recipient Canvas 23 Studios sent his creations into the high seas with #GoProHERO10 Black as cargo 🚢 Show us your unique GoPro videos at chúng tôi for the opportunity to take home $500 + a social feature, like Evan.
Posted by GoPro on Thursday, July 21, 2023
To start, we could build an audience of people who are interested in GoPro, videography, or video cameras. Even limiting the audience to people aged 22 to 55 in the United States, that creates a potential audience of 31.5 million people.
Now, in this case, the video features LEGO boats. So, what’s the obvious audience to add in here?
Yep, LEGO fans.
That cuts the potential audience size down to 6.2 million. And it would likely result in a much higher engagement rate, since people would be specifically interested in the video content, not just the product featured in the video.
In this case, we worked backwards from an existing video. But you could also decide on two unrelated audiences to combine, then create a targeted piece of content to speak directly to that group.9. Use broad targeting to find your target audience
What if you’re just getting started and you don’t know yet who your target audience is? We’ve got a whole blog post on how you can start to figure this out through audience research.
Request a free demo
Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action.
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