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Jordan Koene is a SEJ Summit veteran, having spoke at a few of our search marketing conferences last year. This year, we’re happy to have him at SEJ Summit Chicago, speaking on how to improve search visibility.
Jordan’s insights below are always enlightening and cover everything from moving past a plateau to how e-commerce SEO is different from other channels.Want to see Jordan and other speakers from The Daily Dot, Sapient Nitro, Google, and more? Chicago Early Bird tickets are on sale now! Your SEJ Summit presentation is titled Surviving the Search Plateau: 3 Tactics to Bring Your Website’s SEO Visibility to New Heights. How do you determine if you are in an SEO plateau? What signs would you look for? One of the examples you give for breaking free from the plateau is by igniting your content. Does that mean blending content marketing into your SEO strategy?
That can be a piece of it, though that can take a lot of time and money. From a search perspective, the low-hanging fruit is to simply refresh the content you already have with new material, or by making minor changes. Like layering a cake, you can build on top of your old content with structured data or info to create something interesting and new. Minor changes can bring big rewards.I did a little bit of stalking and saw you are interested in wearable technology. What is your favorite wearable piece of tech—either already on the market or coming soon? You have a background in e-commerce, having worked for eBay in the past. How does SEO differ for big e-commerce brands versus, say, a service based brand.
E-commerce has this mentality of short-term gains: everything is about making short-term progress in a competitive ecosystem, especially here in the US. For that reason, a good deal of the decision making is relatively short-sighted, and you might not see them invest in long-term plays like you would for a news or media outlet. Service-based companies are more focused on having an online to offline presence since they essentially evolved from the big directory business.
A lot of service companies are moving into a transactional service model to marry in e-commerce behaviors, like Yelp, which now offers a bidding service for consumers looking to nail down a service for a particular price. In that way, they’re becoming more similar as more companies adopt that model.Bonus Question: What was the last book you read?
I’m currently starting Shoe Dog by Phil Knight. I’ve been interested in selling in an era where e-commerce didn’t exist, and was looking for parallels into how shopping is changing today. People like Phil Knight are pioneers who broke down lots of barriers in the market to rise to success, but it’s interesting to dig into how much of his success was based on societal changes at the time – and how societal changes today might reflect market changes to come.Thanks Jordan! Phil Knight is a legend in sports & business. Along the same line, I’m hooked on the 30 For 30 documentaries– super inspiring sports stories. See you in Chicago!
Don’t forget, you can buy your ticket for our SEJ Summit Chicago conference, taking place June 23 at the Navy Pier. Or, come see us in NYC Nov. 2nd!
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While some people propose algorithmic adjustments to counter the effects of link pollution, I think it’s time to put a simpler and more obvious solution on the table: force website owners to take responsibility for allowing this pollution in the first place.
To be blunt, link pollution is often caused by poor and/or incompetent website management.
When we find links that were placed by hackers, we’re reminded that password security is often the culprit. A 2010 password study shows that nearly 50% of Internet users have easily compromised passwords, and it’s a safe bet that many FTP passwords, WordPress passwords, etc. fall into the “easily compromised” category. How else could all these hacked links be explained?
1. Google should only index sites registered with Webmaster Tools. Assuming that all website owners valued Google search traffic, Webmaster Tools registration would be nearly universal. This would give Google a direct connection to website managers.
2. Mandate regular interaction. If Google were to send website managers a monthly “suspicious link report” – and then require the website manager to acknowledge receipt of this report – they would encourage website owners to actively manage the security and quality of their website.
3. Alert website managers to obvious spam links. While it is impossible for Google to detect every instance of link spam, there are certain occasions when a site has obviously been spammed. In these instances, Google should email the website manager immediately and request that the site be fixed ASAP.
4. De-index sites that fail to acknowledge alerts. Once Google has contact information for each and every website owner, there’s no excuse for failing to respond to Google spam link alerts in a timely manner. If a website manager fails to remedy a warning within a certain time frame, the site should be de-indexed for a period of days or weeks. Repeat offenders should be de-indexed for longer and longer periods until they either a) fix the problems or b) give up and go away.
While my plan to de-index non-conforming websites might sound draconian, imagine the benefits:
Webmasters would close security gaps, reduce the incentive for hackers to attack websites, and subsequently make all of our sites a little safer.
Blogs and forums would improve their moderation systems.
A reduction in link spam would probably make paid links easier to detect.
The rewards for ethical link-building would become even greater.
Social sites like Twitter might do more to reduce incredible amount of spam generated on their platforms.
Most importantly, Google would provide consumers with a better search experience.
To those who would argue against my plan on the idea that universal webmaster registration would make Google too powerful, I would submit that the current “unknown webmaster” free-for-all has no basis in reality. If we can’t drive a car without a driver’s license, why should we expect Google (or any other search engine) to send visitors to our website if we don’t identify ourselves to them first?
Besides, it’s not as if participation in my plan is compulsory. If a website owner doesn’t want to register with Google, they don’t have to…they just won’t be listed in Google search results.
To be clear, I’m not picking on Google. Google’s results are only as good as the websites they index. If tens of thousands of poorly managed websites are compromised with spammy links, it’s unreasonable to expect any search engine to overcome this problem algorithmically. My plan is focused on Google because of their prominence in the marketplace, but Bing could just as easily take action. Perhaps Google and Bing could even collaborate.
Whatever the solution, it’s clear that the current system has a fundamental flaw: there is no penalty levied against websites that are a source of link pollution. While our search environment is resilient enough to deal with some link pollution, regulation is the only way to prevent long-term damage.
Introduction to Redis TTL
Redis TTL command is one of the default key commands and can be primarily used to calculate the remaining expired time with seconds and format return with the data key in order to enable the Redis database client to check with the dataset in the future keys which are typically set forever and there is no default TTL along with keys that have no expiration date, so its value must be set.
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Web development, programming languages, Software testing & othersKey Takeaways
TTL command helps to return the key remaining time.
It focuses to calculate the time-to-live for each key mentioned by the user.
The calculated time is -1 or -2 time seconds.
If the key does not have any time out then it will return -1.
If the key does not exist in the redis then it will return -2.What is Redis TTL?
Redis TTL command is used for calculating the remaining time and retrieving the time expired seconds. The timeout session’s integer value expired the key, which is -1, and another set of keys, -2, do not exist. Its time-to-live designates the time window for sending the data in the packet, and its validity on the topology of the computer network should be checked before it is discarded. In general, the maximum TTL for Redis is 9223372036854775807, not the 2147483647 session expiration time. Using the commands expire, Set key value and go to the pattern session, timeout will be cleared.Why Use Redis TTL?
Returning the time of the keys is helpful because it verifies whether the user session is active or has timed out. Redis client will assist in comparing the supplied set of dataset keys to the time in seconds. Redis older or newer versions have commands that return values such as -1 for keys that are supplied but do not yet exist or will exist on the associated dataset. The memory data format for data storage used on database memory cache and message brokers for transmitting and receiving the data records was designed by the open source and BSD licensed redis.
On each attempt further, it will throw an exception like the key is not found. Database is the set of SQL queries tables and records each contains a collection of rows and columns the queried data will cache up the existing datas.Steps to Create Redis TTL
Given below are the steps to create Redis TTL:
1. Navigate to the Ubuntu desktop command terminal.
2. Create the key by using the Set command with the following syntax.
Command:Set sept20 “hello how are you”
3. Then we need to calculate and set the expired time for the specific key like below.
Command:Expire sept20 5
4. Further we need to set the TTL for the specific key.
5. Then we need to calculate and set the expired time for the specific key like below.
Command:Expire sept20 5
6. Further we need to set the TTL for the specific key.
Output:Redis TTL Command
We are aware that the redis TTL command is used to determine the key’s remaining time with a seconds-based expiration time. When a deleted key associated with a volatile timeout milliseconds has been deleted, the key’s time-to-live will expire and a timeout will be set. The timeout instructions, along with the data contents for the default keys like SET, GET, GETSET, and DEL commands, cause the state to be volatile and cleared. Data operations that can be used to compute the timeout seconds include operations to insert, alter, and replace data. creating the data instance for the INCR command to increase the key value or the LPUSH command to push the values into a list. Using collection operations and techniques like HSET to turn the key back to the continuation using PERSIST command.
The command RENAME for the existing key is overwritten on the timeout session and can be used if the key has to be overwritten. If the original key is returned with a timeout exception, a new key will be associated with all of its properties. The non-volatile key TTL limitless purpose of GT, LT, and NX options is another name for it.
Redis’s TTL command returns the time-to-live values for the specified key in seconds. If the key does not have a session timeout, an integer value of -1 is returned, and response of -2 is given on the PTTL command if the key does not exist.
Below is the syntax for the TTL command:TTL Key
Whereas key is the key for time-to-live seconds.
Every time we can calculate the time on TTL seconds for executing the TTL key code on the terminals.
Non-volatile keys are the redis database timeout if the key is with a timeout then considered volatile. If we run the TTL command against a non-volatile key that is key without a timeout for integer value -1.Example of Redis TTL
Given below is the example mentioned:
Code:set laptop "Dell" ex 12000 TTL laptop
In the above example, we can perform the TTL operations on the given keys.
First, we need to set the key by using the set command along with double quotes values.
Then we need to specify the time with expired keywords like ex.
For each time the key is executed then the timeout count is decreased to -1 or -2.FAQ
Given below are the FAQs mentioned:Q1. Define Redis TTL.
Answer: It is one of the commands that can be used to calculate the key remaining time in seconds.Q2. Define the syntax for TTL.
Answer: TTL key is the syntax for calculating the time.Q3. Define Volatile and Non-Volatile keys.
A key with timeout is considered as volatile and without timeout is called non-volatile.Conclusion
Redis TTL is one of the concepts and is mostly used to determine how long the keys’ expiration dates are. And using the set command in conjunction with values and a given time limit on the ex keyword, we may set the key. The maximum range is not past the TTL limit, and there is no default TTL key value.Recommended Articles
This is a guide to Redis TTL. Here we discuss the introduction, steps to create Redis TTL, example, and FAQ respectively. You may also have a look at the following articles to learn more –
Just like everyone else, Windows 10 users want speed. That desired startup time is not always met when Windows 10 PC users start their computers. The good news is that the latest OS from Microsoft features an easy-to-use startup app manager that tells you which programs are slowing down the startup.How to Access Windows 10 Startup Manage How to Enable Fast Startup
In my opinion the first suggestion on how to speed up a Windows 10 PC’s startup is the easiest, but Enabling Fast Startup is also helpful.
To turn off Fast Startup uncheck the “Turn on Fast Startup” box and hit save. It is that easy.Conclusion
Judy Sanhz is a tech addict that always needs to have a device in her hands. She loves reading about Android, Softwares, Web Apps and anything tech chúng tôi hopes to take over the world one day by simply using her Android smartphone!
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If you have been searching for content on Instagram and have noticed that it now lists previous searches for users, locations, and hashtags. This article will show you how to clear your entire Instagram search history, allowing you a clean, fresh start.
How to Fix All Firefox Add-ons (Extensions) Expired. (Fix All Firefox Extensions Missing/Removed)
Facebook has been on an absolute roll adding, refreshing, and updating Instagram features wherever possible. Which is why for the last year and a half Instagram has surged in popularity and overtaken most other social media platforms to become the most used social media service across multiple devices.
Generally speaking, this huge increase in development activity from Facebook has been very much welcomed, though as always, not everyone has fallen in love with all of the features and tweaks. For example Instagram’s ability to store and display search data like users (aka accounts), locations, and of course tags. Although Instagram history can’t be disabled completely, it is very easy to simply delete your search history, so follow along as this article guides you through the process.
Related: How to View Your Clipboard History on Windows 10. (Pull Clipboard Data on Windows 10)How Do You Clear Search History and Results on Instagram? How Do You Clear Instagram Search History From Android Settings?
If for some reason you don’t like taking the easy way out of situations, you can also clear your Instagram search settings from your Android device’s settings menu. (not possible on iOS) To do this, open the Settings App on your Android device, then scroll down and tap on Apps. Next, find and tap on Instagram, then tap Storage and finally tap Clear Cache and Clear Data. This will give you a clean slate to work from, however, will also sign you out of your Instagram account. Although this method works very well for clearing your search history, I personally think you’d be mad to take this path as it’s a considerable amount of extra work…On a Side Note…
If you’re a big-time social media user, who uses a variety of different platforms, make sure you check out the following article which will show you how to automate image resizing for a range of social media platforms, including Facebook, Instagram, Twitter, Snapchat, etc.
How to Automate Image Resizing For Social Media Services. Facebook, Instagram, Snapchat, Pinterest, Linkedin, etc.
8 reasons to invest in mobile marketing
Mobile marketing is fast becoming a mainstream activity for those companies that get it. But for every company that does, there are many more that still don’t. Whether it’s because they think it’s a passing fad, or because they don’t quite know where to start, these companies are missing out on a commercial revolution. Here then, are eight reasons why you can’t afford to ignore mobile marketing…learn more from companies already reaping the benefits of mobile presented at the upcoming Mobile marketing Live on the 1st and 2nd October at London.Reason 1: Consumers are already there
When Marks & Spencer became the first UK retailer to launch a mobile-optimised, transactional website on 12 May 2010, its rationale came from an analysis of traffic to its website. Five per cent of it was coming from mobile devices, and that was enough to convince M&S it needed to cater for these users. Less than five months later, the site had attracted 1.2m unique visitors, and taken more than 13,000 orders, with the largest single order for £3,280, for two sofas.
Recently, Debenhams revealed that 20 per cent of its traffic was coming from mobile devices. If you want a more subjective analysis of the situation, take a look around you the next time you get on a bus or a train; people are ‘grazing’ on their mobile phones, sometimes researching, sometimes shopping. If you’re not at the party, you won’t get a date…Reason 2: The High Street is suffering
In case you hadn’t noticed, it’s a mess on the High Street right now. The Local Data Company’s (LDC) mid-year shop vacancy report for 2012, derived from 506 town centres and 145,000 shops that it visited between January and June 2012, revealed an average vacancy rate in Great Britain of 14.6 per cent. According to the report, almost 15,000 shops closed in town centres in the nine years between 2000 and 2009, but a further 10,000 closed in 2010 and 2011.
Coupons have a big part to play in mobile’s future.Reason 3: A full-fat website looks awful on a mobile phone
Here is an example of a non mobile optimised site.
The simplicity offered from a mobile-optimised site is clear:
Add to this the sheer number of people shopping on their mobile phone and it becomes something of a no-brainer. According to the IAB’s ‘Mobile in the Retail Store’ study from January 2012, 92 per cent of UK shoppers use the web to research purchases while on the move. Of these, half went in store to buy the product, while 28 per cent bought it on their mobile phone.Reason 4: Second screening is a fact of life
Shazam for TV made its UK debut on 12 May 2012. Pepsi MAX and Cadbury’s were the first two brands to deploy the technology. Viewers could Shazam the Pepsi Max ad to enter a sweepstake to win tickets to summer festivals and other Pepsi MAX merchandise. Viewers could also tag the Cadbury’s Unwrap Gold ad for a chance to win a London 2012 Opening Ceremony ticket package.Reason 5: Your competitors are already doing it
Of course, Amazon and eBay have been deploying mobile apps and sites for years now and generate a significant amount of their business via M-commerce, so it’s worth keeping a close look at their latest approaches.Reason 6: That mobile in your hand is not a mobile – and it knows where you are
It’s a mini computer, with as much processing power as a PC of only a few years ago, and, arguably, more intelligence than the best-spec PC in the store. Because one of the key points of difference between a PC and a mobile phone is that the mobile knows where you are.
It’s being used in other ways too, such as the FindaProperty app that uses Augmented Reality to enable users to see details of properties for sale around them simply by holding their phone in front of them, point towards the area they are interested in.Reason 7: It’s the web all over again
And there’s no going back. When the internet first appeared on the scene, traditional retailers were slow to get it. Which is why pureplay online retailers like Amazon and eBay were able to build up such a position of strength. Eventually, retailers realised that the web was not going to go away, and as initial concerns about the safety and security of online shopping (remember them?) evaporated, they realised too that it was an important new shopping channel for consumers.
Given that last year, more mobile phones were shipped than PCs – 488m compared to 415m according to Canalys – and that, according to Microsoft, mobile browsing should overtake PC browsing some time in 2014, there can surely be no logical argument to suggest that mobile is a passing fad that you can afford to ignore. It is only going to become more strategically important to your business, and for the kids just getting their first phone, the mobile life will just be normal life.Reason 8: The numbers say it all
There is currently a massive imbalance in the ratio of consumer time spent on mobile versus ad spend in the channel, compared to other media. According to figures from VSS, Mary Meeker, comScore, Alexa and Flurry Analytics, in 2011 in the US, TV commanded 43 per cent of consumer time and took 40 per cent of ad spend, while mobile commanded 23 per cent and took just 1 per cent of ad spend.
Ad spend always follows eyeballs sooner or later, but when the disparity is as large as it is here, it seems inevitable that brands are going to pile in to the mobile space. And indeed, mobile ad spend is growing. According to the annual study carried out by the IAB and PwC, mobile ad spend in the UK in 2011 was £203.2m. up from £83m in 2010, and just £28.6m in 2008.
Mobile is becoming a primary content channel – Consumers are turning to mobile to buy, to research purchases, and to augment their TV viewing
Always on – A transactional mobile app or site enables your customers to buy from you whenever and (almost) wherever they are
Spend on mobile is increasing – if you have not started working on your mobile marketing strategy, chances are your competitors have.
Is it a phone? – Not really, the modern smartphone is a powerful, location-aware computer that could not be better suited to commerce.
It’s here to stay – web browsing is moving from the PC to the smartphone and from the moment they get their first mobile phone, the mobile lifestyle – including mCommerce – will be second nature to tomorrow’s adults.
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