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WooCommerce is the most popular online store plugins for WordPress users. Though it is easy to setup and use, you maybe possibly thinking of taking things to the next level. Perhaps, your customer base has increased, and you need extra functionalities to beat more sales online. Whatever the reason could be worth the idea, and here is how to go about such a decision. Shopify is the best option to migrate your WooCommerce outside of WordPress. Follow this guide to successfully migrate your WordPress WooCommerce store to Shopify platform.Migrating a WordPress WooCommerce Store to Shopify
Though WooCommerce is a good option for WordPress, it will slow down your WordPress site. You will also find the admin area is very slow with too many unwanted menu items. You will get confused with free base plugin and additional premium add-ons needed for optimizing your store. Unlike WooCommerce, Shopify is a dedicated premium ecommerce platform which will help you to focus on selling items. It could be a Shopify’s Basic, Plus or Advanced plan depending on which matches your need and here are how to go about their setup.
Shopify Website1. Create a Shopify Store Account 2. Migration Options for Moving Content from WordPress WooCommerce to Shopify
Data from this former store is essential for your new online store, and it includes products, customer transaction records, articles, etc. Evaluate all that you shall need in your Shopify store and know that there are four available migrations options as listed below:
Copy content or data from the former site to the new site.
Hire a Shopify partner to or create an Admin API
Use the default store Importer App (for XML files)
Use the Shopify Store Migrations Apps (for CSV files)
As efficient as these methods seem, they can’t supplement for moving all data types, though the use of the Shopify Store Migration Apps (for CSV files) and Admin API (involves cost and extra time) goes beyond. The Copy and paste method are only applicable when dealing with a small amount of data transfer. And the XML files can only work for products and customers’ data with the Importer APP.3. Export Store Content from WordPress WooCommerce
There are two methods to this, and one must seem more efficient to you depending on the categories of data you shall be migrating.3.1. Use of WordPress Export Tool
Using WordPress Export tool3.2. Use of WooCommerce Menu and Plugin
Using WooCommerce Products Export Menu
Note: apart from getting the orders, products, customers’ data as explained here, you can also use plugins like “Export any WordPress data to XML/CSV” to get more data files like shipping, tax, coupons or others you need and is easy to follow through once you can do the same with this guide.4. Import Store Content to Shopify
Remember, the option you are to use here depends on the export method with the respective file types you used in getting your former site content. So, using the WordPress Export tools for XML files, you would have to import those files using the Importer App. While the use of the WooCommerce Menu & Plugin for the CSV Files (Products, Customers, Orders, and others) must be with the Migration APPs.
4.1. With the Importer App 4.2. With Migration Apps
Even if your data are products, customers, historical records, gift cards, certificates, store credits, blog posts, pages or product reviews, these Apps can handle them. Nevertheless, the order of importing data matters as it should be products first, followed by customers, historical records (orders) and then others. Notably, these apps reduce the workload in moving your current online store contents to Shopify.Wrap Up with Migrating WordPress WooCommerce to Shopify
The move of the online store from WordPress WooCommerce to Shopify should be without hassle if you duly follow instructions through the automatic method using Apps. Perhaps the manual way of copy and paste can serve if you are starting newly with few products to move. You can also hire someone to do it when you have budget to spare for such services.
Always put into practice the need to backup before embarking on website migration, so you can fall back to default when things go wrong. Then, test after migration and see everything is working fine before completing other setups, like adding a theme, custom domain name, payment provider, and pages/posts. Finally, make sure to setup 301 redirections from your WooCommerce pages to Shopify pages so that you will not lose the SEO factors. If you are permanently closing WordPress site, then you can setup redirection from the server side to handle this.
You're reading How To Move WordPress Woocommerce Store To Shopify? – Webnots
WordPress offers easy ways to upload a PDF, presentation, Word or any allowed document types to your site as media content. With the Classic Editor interface, it does not have any default feature to embed the uploaded file in a readable view. The only option is to link the file in your content or use plugins to embed documents. Otherwise, you have to use Gutenberg block editor to embed the content. Scribd is one of the free, largest and easy to use digital document libraries, which allows embedding your uploaded documents in WordPress site. If you are looking for a solution to embed your Scribd document in WordPress, here are the available options.
Related: How to embed Word, Excel and PowerPoint in Weebly?Scribd Digital Library
There are many online websites available to read content or listen audiobook. However, Scribd is a one-stop digital library for you to read eBooks, magazines and listen audiobooks. You can use the free service for 30 days, after that need to subscribe to a premium service for $8.99 per month.Embed Scribd Documents in WordPress
There are three ways of to embed Scribd documents in WordPress site:
Using Jetpack Shortcode Embeds feature
Using HTML embed code from Scribd
With Scribd embed block or Custom HTML in Gutenberg editor
We recommend using the Gutenberg editor option. If you are not using Gutenberg then try one of the first two options.1. Embedding Scribd Document Using Jetpack Shortcode Embeds Feature
In order to use shortcode option you first need to activate “Shortcodes Embeds” feature offered as part of Jetpack plugin.
Scribd WordPress Embed Shortcode
Go to WordPress post editor and paste the code under “Visual” mode like a normal content.
Embed Scribd Document in WordPress Editor
Preview the post to see the Scribd file is embedded in your WordPress site.
Embed Option in Scribd
On the pop-up, you can customize the appearance on the embedded documents in your site. Select the format as “WordPress” and copy the embed shortcode to use in WordPress.
Customize Embed2. Using HTML Embed Code
During embed code generation, Scribd also offers another HTML option to generate HTML iframe embed code which can be used in any platforms including WordPress.
Scribd HTML iFrame Embed Code
Copy this code and paste in a WordPress post editor under “Text” mode. Preview your post to see the file is viewable directly on the page. Remember, WordPress shortcode needs to be pasted in “Visual” mode but HTML embed code is to be added in “Text” mode of the Classic editor.3. Using Scribd Embed or Custom HTML Block with Gutenberg
WordPress introduced Gutenberg block editor interface with version 5.0. It offers drag and drop block for embedding content from large number of third-party service providers including Scribd. When you are in Gutenberg editor, search and insert a Scribd block.
Scribd Embed Block in Gutenberg
Now, you can instantly see the embedded document right inside the editor without any additional plugin. Alternatively, you can use Custom HTML block and insert the Scribd document’s iframe embed code. Note that when using Custom HTML you have to paste the HTML iframe code and not the URL or WordPress shortcode.Document Formats Allowed in Scribd
Scribe does not allow you to embed all file extensions. You can upload the following document formats in Scribd and then embed in WordPress site:
Microsoft Excel (.xls, .xlsx)
Microsoft PowerPoint (.ppt, .pps, .pptx, .ppsx)
OpenDocument (.odt, .odp, .ods, .odf, .odg)
Microsoft Word (.doc, .docx)
org XML (.sxw, .sxi, .sxc, .sxd)
Plain text (.txt)
Portable Document Format (.pdf)
Rich text format (.rtf)
Tagged image file format (.tif, .tiff)Embedded Document Example
The document display in WordPress will vary depending up on the method and the customization option in Scribd. Below is an example public document embedded using HTML embed code from Scribd and WordPress Custom HTML block.
Content is important for running WordPress blog. However, it is not sufficient to have content without sufficient internal linking on each of your page. The effective way is to manually insert relevant links on the post content and showcase related posts in sidebar or footer area. However, adding a list of recent posts can also be useful in most cases for having a solid internet linking structure. In this article, we will explain various options to insert recent posts in WordPress.Why to Use Recent Posts?
Here are some of the reasons to insert recent posts in your site:
Adding a list of latest posts in home page help visitors to quickly navigate through your content.
You can insert recent post widget in popular content to promote your latest published articles.
It is also good idea to showcase your latest articles in footer or sidebar area.Insert Recent Posts in WordPress Site
You have different possibilities in WordPress to showcase your latest posts:
Showcase in widgets area like sidebar or footer using WordPress Recent Posts widget.
Insert in-between post content using Gutenberg Recent Posts block.
Showcase recent posts using third-party plugins.
Let us explain all possibilities in the following sections.1. Insert Related Posts in Widgets Area
The typical way of using Recent Posts widget in WordPress is to showcase your recent articles in sidebar or footer widget area. You can drag and drop the widget if you are using old Classic Editor and you have a widget block with Gutenberg editor.
Change to Grid or List View and Alignment
Since it is a separate block, it does not have any title. You can add a “Heading” blog to insert a title above the widget and group both blocks to a single block if required.
Add Heading to List
Finally, press the “Update” button to publish your changes. The “Latest Posts” widget will look like below on your site.
Latest Posts Widget in SidebarRecent Posts in Classic Editor
The process is same to insert recent posts if you are using Classic Editor. However, the widget name will be different as “Recent Posts” instead of “Latest Posts”.
Recent Posts Widget Inserted
The “Recent Posts” widget will look something like below on your published site.
Recent Posts Widget with Date Using Classic Editor
Note: As you can see, Gutenberg does not provide options to show published date and select the number of posts in the latest posts list. Also, no matter you use Gutenberg or Classic Editor, appearance of the widgets is decided by the theme you use.2. Insert Latest Posts Widget in Content Area
Though “Recent Posts” with Classic Editor offers additional options, it is not available to insert inside the content area. The only option for you is to use Gutenberg “Latest Posts” widget or go for a third-party plugin.
Insert Latest Posts Block in Content Area
The widget instantly show your recent posts and you can toggle the list or grid view.
Latest Posts Block OptionsCustomizing Latest Posts Widget Inside Content
Unlike widget block, you can find plenty of options to customize the latest posts widget inside your content. You can find all the available options under “Block” section from the sidebar.
Customization Options Latest Posts Widget
Styles – you have three styles to choose from like default, with dividers or with borders.
Post content settings – you can enable this option and show excerpt with specified length or full post below each title.
Post meta settings – toggle author name and post published date.
Featured image – show or hide featured image for each post. Further you can change the image alignment, link image and select the image size.
Sorting and filtering – select the sorting order, filter based on categories and author. You can also restrict the number of items to appear in the list with desired columns for the grid view.
Advanced – this is a common option available for all Gutenberg block to add custom CSS classes.
Below is an example of the latest posts in list view with custom options:
List View Example
The same widget will appear in the grid view with some modifications like below in two columns:
Grid View Example
Note: WordPress also offers Query Loop and Posts List blocks which are used to create posts page based on categories and tags. However, you can use the block’s filtering options to show single page with certain number of newest posts and create a recent posts widget.3. Using Third-Party Plugins
Frankly, we do not recommend using third-party plugin for inserting recent posts in WordPress as the default Gutenberg block suffice the purpose. However, there are some additional situations like if you want to include custom post types or include specific pages also in the list. The best option is to install and activate “WP Latest Posts” plugin on your site. This plugin offers large number of options to create a beautiful recent posts block which you can insert anywhere using shortcodes or with a Gutenberg block. Note that you can create multiple blocks for different post types and insert the shortcode in your PHP templates to showcase corresponding articles without mixing categories and post types.
Add New Recent Posts Block
The plugin offers numerous filtering and design options for selecting the content source and theme for your widget. Go through the settings and customize as per your requirements.
Design Your Block
After finishing your setup, save the block to create a shortcode.
Get Block ShortcodeInserting Recent Posts Block
If you are using Classic Editor, the plugin will add a button with the name “Add Latest Posts” in the interface. For Gutenberg, you can paste the shortcode anywhere inside the content area or use the “WP Latest Posts” block.
Paste Shortcode or Use Block
You will not have any option to customize the widget within the editor as you have already setup everything from the plugin’s settings panel.
Publish your article and see the latest posts block in action like below.
Recent Posts with Plugin
You can also use the shortcode in the widget area or inside your post template to show the widget automatically on all your posts.Final Words
We recommend using “Latest Posts” block from Gutenberg block editor to create beautiful recent posts widget insider post content area. Though the block do not offer any customization when using in the widget area, most themes use custom CSS to show the widget elegantly. If the default block is not sufficient then you can use the plugin as mentioned above to create recent posts in a carousel view.
Yandex is one of the popular search engines having 65% of market share in Russia. Though the global search engine market share of Yandex is ignorable in front of Google, it is worth submitting your WordPress site to Yandex. Unlike the Chinese search engine Baidu, Yandex offers a webmaster tools account in English with limited features. This helps all international users to submit their site easily to Yandex.
In this article we will explain step by step process of how to add WordPress site in Yandex Webmaster Tools account.Getting Into Yandex Webmaster Tools Account
The first step is to register an account for Yandex Webmaster Tools. It is mandatory to have a mobile number for registration as the SMS verification code will be sent to your mobile. You can use international mobile numbers with the country code in the font (for example +1 for USA).
Remember the registration is for the complete Yandex sites (similar to Google accounts) and you will get email and other additional features with the same account credentials. Once you have successfully registered an account, login to your Yandex Webmaster Tools account using the same user name and password.Adding WordPress Site Verifying Site in Yandex
Similar to all other search engines, you need to verify the ownership of your site in Yandex in order to start using the features. Following are the three options available for verifying the ownership of your WordPress site.
Meta tag – add HTML meta tag on your site which is the easiest way.
HTML file – upload HTML file on the root directory of your site.
DNS record – add TXT record entries in your DNS zone file.
We will explain the easiest meta tag verification in this article. Copy the meta tags shown in the box under the “Meta tag” tab.
Note Yandex offer unique verification code for all the domains and subdomains of a site added. So if you have already added a site, the verification code will remain same.Adding Yandex Tag in WordPress Site
Basically you can insert the meta tag into the “header.php” file of your WordPress theme. But you need to edit the theme file for this purpose and the changes will be wiped off every time you update your theme to a new version. Otherwise you should use child theme for modifying the core theme files.
Let us not modify the theme file neither use child theme. The easy way is to use one of the SEO plugins to insert the verification code. We recommend you to find a plugin which has Yandex verification option as well as SEO options to combine the tasks.
In our example, let us install and activate Yoast WordPress SEO plugin. Navigate to the dashboard section and add the Yandex verification meta tag under the tab “Webmaster tools” as shown below:
Save your changes.Verifying Site in Yandex
If you are using server level caching or using caching plugins then remember to purge the cache. Also the CDN servers like Cloudflare needs to be purged for the cache. Otherwise you will see the verification failure message.Important Note
Yandex search engine bot will crawl your site aggressively. Hence, the server resources will shoot up drastically when used with Google, Baidu and Bing bots. Ensure that you have sufficient server resource or restrict the crawl delay of the Yandex bot in chúng tôi file.
PHP is server side scripting language which is the backbone of WordPress websites. WordPress core, themes and plugins contain PHP files that help you to get content from the database and assemble the page layout. However, the entire process of running any PHP script is to be completed within a limited time (generally in seconds). In order to control the script running time, PHP has a variable called max_execution_time. It is essential to setup this parameter to desired value to protect your server and allocate the server resources to real users visiting the site instead of running a poorly written script in the background.
WordPress SEO: Optimize WordPress site with free WordPress SEO guide.Why Execution Time is Limited?
On most hosting servers, the default execution time is set as 30 seconds. However, some shared hosting companies may restrict to lower values. There are good reasons for restricting the maximum PHP execution time on WordPress.
Many hackers inject PHP files to run a script on your site. Restricting the script running time will help you to harden the security of your site.
Some legitimate scripts like broken link checker plugins will run the script to scan all pages on your site. This may work well for the sites with 100 pages. However, running a script on a site with 10K posts will bring the server down.
Old and poorly written PHP scripts can run long time and cause fatal errors.
Restricting maximum PHP execution time in server can help to stop these scripts running too long and affects real users on the site.Why You May Need to Increase?
Though there are good reasons to limit PHP execution time on WordPress sites, there are also reasons why you should increase the limit.
Sometime updating WordPress core, theme or plugins need large amount of data to be downloaded. You can setup the maximum file upload size with post_max_size parameter. However, the PHP script should also run for long time in order for the upload to complete on your server. Otherwise, you will get update failed error due to timeout.
Theme Update Error with PHP Execution Time Out
Many commercial WordPress themes offer custom demo import with large content. You may need to increase max_input_vars and max_execution_time parameter values in order to complete demo importing process. In addition, you may also need to increase maximum PHP memory size for the heavy plugins and themes to work properly.How to View Max Execution Time?
Some hosting companies like Bluehost and SiteGround offers PHP Manager app in your account. You can use this app to find the max_execution_time setup for your site. For example, follow the below instructions in SiteGround hosting.
Change PHP Max Execution Time in SiteGround
On Bluehost hosting, you can use MultiPHP INI Editor app to find the max execution time value. If you are not able to find the default value, the best option is to ask your host to check for you.How to Increase PHP max_execution_time in WordPress?
If you are receiving error like timeout, you can increase PHP max_execution_time to resolve the issue. You can do that using one of the following methods:
Editing chúng tôi File
Adding htaccess Directive
Using chúng tôi File
Using custom apps from server (for Bluehost)
For first three options, you have to edit configuration files using File Manager app from your hosting account. Alternatively, you can use FTP to access your site remotely and modify the file’s content.
Important: It is a good idea to backup the original files before you editing.1. Increase PHP Execution Time with wp-config.php
Go to your WordPress root installation and find chúng tôi file. Below is an example screenshot of locating the file from File Manager app.
Instead of File Manager, you can also use FTP account to modify chúng tôi file.
Add the below line before it says /* That’s all, stop editing! Happy blogging. */. 100 in this example indicates the maximum execution time of 100 seconds, you can change to any desired value for your need.
/** Change PHP Max Execution Time */ set_time_limit(100);
It should look like below:
Change PHP Max Execution Time in WP Config File2. Increase PHP Execution Time with htaccess
Instead of editing wp-config file, you can add the below directive in htaccess file on your server root.php_value max_execution_time 100
Note: .htaccess file is hidden by default. You have to enable viewing hidden files in FTP client to view this file. In most cases, File Manager will show all files without hiding.3. Increase PHP Execution Time with php.ini
The last and preferred option is to use chúng tôi file.
Go to your server’s root and check whether you have chúng tôi file available. If the file is available, edit and add the below code.max_execution_time = 100
If the file is not available, you can create a chúng tôi file using plain text editors like Notepad++ or Brackets. Add the above code in the file and upload on your server’s root.
Increase PHP Max Execution Time in chúng tôi File4. Using Custom Server Apps
This option is available only on certain hosting companies like Bluehost. We explain here with Bluehost, you have to confirm the availability of this type of apps with your hosting company.
Change PHP Max Execution Time in BluehostRisks in Increasing Execution Time
Setting the value too high like 1000 seconds may potentially damage your server if there is a script running for such a long time. In addition, hackers or malicious scripts can run long time without termination affecting your site’s performance on the frontend. In order to protect the server, many hosts do not allow you to modify max_execution_time value more than the allowed limit.
Even you define the values using one of the above methods, it may not work if your host does not allow. The best option is to consult with your host and ask for help if you are struck with errors like update failed due to timeout.
If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions.
Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.
Implementing Google Analytics for your Shopify store may seem daunting but in this guide, you’ll find answers to these common questions and challenges:
What is Google Analytics?
How to Implement the Google Analytics Code on Your Shopify Site.
What to Track with Google Analytics.
Key Metrics to Know in Google Analytics.What Is Google Analytics?
Google Analytics is a free web analytics platform that websites can implement throughout their website to track a variety of metrics.
With Google Analytics properly implemented, you will be able to determine whether your campaigns were effective. You can see how many users interacted with your campaign, how many converted, and the total revenue generated through your efforts.
This essential data analytics platform will also enable you to see all of your marketing funnels in one place.Why Do I Need Google Analytics If I Already Have Shopify Analytics?
You may be thinking your Shopify Analytics platform offers all of the information you need to make an educated business decision.
But while this provides a general summary of how your store is performing, it does not give you all the information you need to make the best-informed business decisions.
Your Shopify Analytics dashboard can show you total sales, average order value, and conversion rate. It also has pre-built reports that require very little setup on your part.
This analytics source is convenient, but it does have some pretty impactful drawbacks.
For example, if you are looking to compare different traffic sources or what types of devices are commonly used when making a purchase, you will not be able to see this breakdown unless you use Google Analytics.
You can also use Google Analytics to identify how users engage with your site. If you discover your site is primarily visited through a mobile device, your team can begin to optimize your store’s UX experience for those end users.
Google Analytics is a little more difficult to use, but it is the best tool to give a robust overview of how customers interact with your online store.
You can gather information needed to segment your customers into more effective marketing funnels, and create marketing campaigns that scale with your business.
All of this information is free with Google Analytics. If you want to access more reports with Shopify, you will need to upgrade to a more costly plan.How To Implement The Google Analytics Code On Your Shopify Site
To help make this as simple as possible, we will break down the step-by-step process of implementing the Google Analytics code on your Shopify site.1. Create A Google Account For Your Business
You may already have a Gmail associated with your Shopify site, no worries, you can use this to access Google Analytics. If you do not have a pre-existing account, you will need to set up a free account to access Google Analytics.
It is not recommended to use your personal Gmail for your online store. Keeping them separate will help you manage access to your business information.2. Create An Analytics Account
Google has two different types of Analytics platforms, Universal Analytics and Google Analytics 4.
Universal Analytics is commonly referred to as the “old” Analytics.
Google Analytics 4 is the latest version, and it gives stores more detailed data analytics and cross-device measurement capabilities. Currently, Shopify does not support Google Analytics 4.
Until a change has been made, you will need to create a Universal Analytics account.
You can follow this guide to help you create your Universal Google Analytics account.3. Enable Google Analytics
Your Shopify site might already be enabled. Before you try to enable your code, double-check that it is not already enabled.
If you see a number code that begins with UA, your Google Analytics account is activated.
If you find one of these tags, it means your Analytics code has been enabled on your website.
If you have not enabled Google Analytics on your Shopify site, follow the steps below.How To Enable Google Analytics
Within Google Analytics
Login to your Google Analytics account using the Gmail account you created from previous steps.
Create your account and select your data sharing preferences.
Choose a Property name, time zone, and currency.
Select Advanced Options.
Create a Universal Analytics Property – Google Analytics 4 is selected by default but is not able to be used on Shopify. Make sure you select Universal Analytics to proceed.
Once you proceed, in the “About Your Business” section, you will need to select the appropriate settings for your store.
Accept Terms and Service Agreement.
Copy your Tracking ID – the number will start with UA.
Open your Shopify admin account.
Go to Online Store – Preferences
Next to Google Analytics, enter the Tracking ID you copied from our previous step.
Remember to remove password protection from your Shopify store. This will make sure Google Analytics will show data.
You did it! Google Analytics is now enabled on your Shopify site.How To Enable Ecommerce Tracking Codes
Enabling ecommerce tracking codes gives you more insight into your customer’s user experience.
You can use two different options of ecommerce tracking codes.
Basic Ecommerce Tracking
Track transaction and revenue data using a confirmation landing page.
How to enable basic ecommerce tracking in GA:
Open Google Analytics
Turn on the Enable Ecommerce button
Enhanced Ecommerce Tracking
Track every page a user visits before they make a purchase. This includes tracking a user as they peruse different product pages, tracking what is added to their cart, and whether or not they make a purchase or a return.
How to enable enhanced ecommerce tracking:
Open Shopify admin page.
Online Store → Preferences.
Open Google Analytics.
Turn on the Enhanced Ecommerce Tracking Button.What To Track With Google Analytics
Focusing on traffic is helpful, but it won’t give you enough info to make long-term meaningful optimizations for your business.
Making Google Analytics a beneficial tool requires that you to ask specific questions and compare analytics over different periods of time.
Here are some examples of the questions you should focus on answering using Google Analytics.
Who Are Your Best Customers?
Use Google Analytics as a tool to help you build buyer profiles that can influence how you manage your marketing campaigns to help maximize conversions.
Analyze Demographics, Interest, And Geographic Data
Access demographics by navigating to Audience → Demographics → Overview. This dashboard will help you identify what age group and gender of people most commonly convert on your website.
Likewise, if you notice a geographic region that does not convert, you can limit your spend in those areas.
How Do People Interact With Your Shopify Site?
You may have an ideal image in your head about how your users navigate and interact with your site. However, it’s entirely possible that your end users are not using your site the same way you imagined.
You can find a general overview of behavioral information by going to Behavior → Overview.
From here, you can drill down into site content and landing pages and see whether you have outstanding product pages or some that may require a bit of work.Key Metrics To Know In Google Analytics
Sessions: Interactions with your Shopify store during a specific period of time.
Page Views: The total number of page views on a certain page. Repeated page views are counted. So if you look at one product, navigate to another product for comparison and decide to come back to the first product page, it would count as three different page views.
Unique Page Views: The number of sessions during which the specific page was viewed at least once. Several visits to your product page A during the same session would count as one unique page view.
Average Time on Page: How long an end-user will stay on a webpage.
Revenue: Total revenue generated through the website.
Transactions: Number of purchases made.
Conversion Rate: Number of sessions that ended with a transaction.
Now that you’ve got everything set up and have a general understanding of the key metrics in GA, here’s a great guide on everything you need to know about Google Analytics for Shopify to help you get the most out of it.
This resource will help you truly understand the data in your account and use it to make more informed decisions to help you scale.
Featured image: Kaspars Grinvalds/Shutterstock
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