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Social media scams have become quite common nowadays. Hence, it’s now critical for users to start educating themselves about the risks, while learning how to protect themselves against these ever-growing threats. This article offers a series of tips on how to minimize cyber crime-related dangers on social media.

Why Protecting Your Social Media Accounts Is a Must

We tend to post everything on our social media accounts. From pictures with friends and family to the locations we’ve recently visited or we’re currently at. Unless we’ve switched our profiles to private, all this info is laid out for anyone to see. What’s more, our accounts aren’t even isolated, as they are often connected to other apps we use. For instance, you can link your Instagram or Spotify to your Facebook account.

The good news is that by taking action early on and changing some of your social media habits, such as using the same password for various social media accounts, you can secure all your private data and discourage cybercriminals from targeting your account.

1. Set Strong Passwords

Passwords are usually the first line of defense against social media hacks. Unfortunately, the number one mistake a lot of people make is use the same password for all their social media accounts. This is a practice best avoided, even if remembering all your online logins can be challenging.

For this reason, we recommend that you install a robust password manager on your device. It will help you track all your credentials with ease as well as generate strong passwords when you need them.

Image source: Freepik

Even if you’ve set strong passwords, you should be prepared to change them any time your social media app announces any kind of breach or notifies you of any suspicious activity on your account. Also, setting up a new password is a good idea if you find a virus or malware on your PC or if you’ve recently shared your password with someone else.

Finally, while you definitely shouldn’t change your password once a month, at least not unprompted, an additional security measure can be to generate a new password once a year.

2. Enable Two-Factor Authentication (2FA)

One of the most reliable ways to secure your social media accounts is to enable two-factor authentication (2FA).

Image source: Freepik

The way this feature works is that when you log in, you will be required to enter a randomly generated code to verify your account. By doing this, you will add an extra layer of security to your account and make hackers’ job harder, as they would have to have direct access to your phone or authenticator app in order to retrieve the code.

The vast majority of social media apps offer this option, and we show you how to enable 2FA in popular social apps such as Facebook and Snapchat. If possible, opt for an authenticator app over SMS to receive your login codes.

3. Add a Recovery Email and Phone Number

You’ll need an email address to sign up for most social media apps, but adding your phone number is usually optional. However, make sure that you add an email as well as a phone number to your account. It will help with account recovery in case you get hacked or if your account becomes inaccessible to you for any reason.

For instance, on Facebook you can enlist the help of a friend to recover your account through their profile. Once you follow the appropriate steps, you’ll be able to reset your password via a code that can be sent by SMS.

Image source: Freepik

Moreover, checking that your email information is up to date is also important. Most social apps will send email alerts in case something goes wrong with your account, and it’s crucial that you pay attention to these official emails. Don’t ignore them or you may miss out on some urgent information regarding your account. When you finally decide to investigate, it may be too late.

4. Set up Login Alerts (Where Possible)

Login alerts is a feature that’s available on various social apps, but not all. For example, you can enable it on Facebook. This way, you’ll receive a notification each time someone tries to log into your account, allowing you to take action quickly if something is amiss. On Instagram, login alerts are enabled by default, and you’ll receive an email whenever a suspicious login happens (for instance, if Instagram detects a login from a new device).

Image source: Freepik

Some apps also put a feature called “Login activity” at your disposal. If available, it should be checked frequently, so that you can easily identify any logins that don’t belong to you and log out of there fast. When you do that, most of the time you’ll be asked to change your password. Go ahead and do so if you have reason to believe that someone might have been meddling with your account.

5. Use the Built-In Security Checkup

Some apps such as Instagram and Facebook offer a built-in security checkup feature that helps you gauge the security of your account. On Instagram, the feature will check whether you’ve enabled 2FA or added a phone number to your account. If you haven’t, you will be prompted to do so for maximum protection.

Keep in mind that not every social app offers this option, but do check their individual security settings to see if you’re in luck. The built-in security checkup is a quick fix for an account that’s a little bit shaky on security.

Phishing represents a real threat on social media, which has become a fertile ground for all kinds of bots and scammers who are tirelessly trying to access your sensitive data. Many phishing attempts these days come in the form of a link sent either via email or through someone contacting you online. In some cases, even friends can be the source of such dubious emails.

Image source:


We suggested above that it’s in your best interest not to ignore official emails from various social media sites you’ve signed up with. However, you should tread carefully here, as many of these phishing emails are sent from addresses that can mimic official ones. If you need some help in this department, we have a guide that can help you decide whether you’re dealing with a phishing scam or not.

7. Report Scammers

If you’ve received a suspicious link from someone, don’t just ignore it. You should immediately report the account and the shady activity associated with it to the app in question. All social media apps allow users to do that, and being proactive will help hinder spammers’ efforts in gaining unlawful access to users’ data.

8. Share Less About Yourself Online

While we may get the urge to share as much as possible about ourselves online, it would be wiser, not to mention safer, to refrain from doing that too much.

The thing is, the more information hackers have at their disposal, the easier it becomes for them to get you to fall for their scams. To counter this, we encourage you to make your social media profile private, if the app offers that option (and most of them do).

While many use social media to make new friends, it’s best if you don’t befriend people you don’t know. Social media is teeming with fake profiles and dubious individuals who are all too willing to spread malware, initiate catfishing attempts, or help propagate phishing scams. So be wary about whom you allow access to your profile.

9. Always Sign Out Once You’re Done Using an App

This is a good habit to form. Even if you’re using your social media accounts at home, don’t forget to sign out of them once you’re done browsing on your PC or mobile apps. This will help avoid scenarios where members of the household or guests can gain access to your account inconspicuously.

Image source: Freepik

It’s especially important that you remember to sign out if you’re using a public computer or wireless connections. If you can, abstain from accessing your social media accounts on public or shared computers. It’s extremely easy to eavesdrop on internet traffic on public wireless networks. If you must check your account, never enable the “remember me” or “keep me logged in” options when logging in to your app of choice.

Alternatively, opt for using social media apps within your browser rather than using the dedicated apps. This may make it easier for you to remember to log out once you’re done browsing. Unfortunately, using a browser isn’t possible with all social apps. For example, Snapchat exists only in the form of an app.

10. Secure Your Mobile Device

If you’ve logged in to social media on your mobile device, make sure you’re taking measures to protect the device. Add a passcode or enable face unlocking, to prevent others from accessing your device when you’re not paying attention.

Image source: Freepik

As we recommended above, logging out of your social accounts after each session is also a good practice. Even if your device gets stolen or lost, your private account will be safe.

Frequently Asked Questions What are the signs of a hacked account?

You can tell that your account has been hacked if you notice suspicious activity going on. Here are a few red flags to look out for.

Messages or content that you don’t remember posting

New friends who have been added to your Friend list without your authorization

Emails alerting you of various unknown logins to your account

Suspicious devices showing up in your login activity

Inability to log in to your account though the credentials are correct

What can I do if I suspect that my account has been compromised?

The first thing you should do is change your password. Then, remotely log out of all the devices you don’t recognize. Depending on the social app you’re using, you can report your concerns via official channels. Finally, don’t forget to also alert your friends to ignore any potential links coming from your account while you sort out the matter.

Should I create a dedicated email address for my social media accounts?

It can be a good idea to do so. If any of your social accounts end up being compromised, hackers won’t have access to the valuable information contained in your primary email account. If you think keeping track of multiple email accounts is too much work, we suggest that you learn how to check multiple email accounts from one inbox or consider installing a password manager app.

Image credit: Pexels

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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You're reading How To Secure Your Social Media Accounts

Your Top Social Media News For June 2023

June was a busy month in the social media world!

Learn about these updates and more in this month’s social roundup:


Facebook announced a few new Facebook Live features. The platform will allow for two-person broadcasts (meaning two people in different locations will be able to broadcast at the same time). Also, users will be able to pre-schedule their broadcasts and have a virtual waiting room for attendees.

Learn More: News: New FB Live Features

The Facebook Like has a new look. The Like button, which is embedded on millions of web pages, is getting the “f” out and replacing it with the familiar thumbs up icon. The Like count will appear within the new blue button.

Learn More: Facebook Redesigns Like Button

Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands.

Learn More: Facebook News Feed Change: Goodbye, Publishers

Learn More: Facebook Gives Advertisers 3 New Powerful Tools


Instagram’s user-base has surged to 500 million active monthly users. Sixty percent of Instagram’s users, or an incredible 300 million people, now use the app every day.

Learn More: How Many Users Instagram Has Now: 500 Million


Learn More: Pinterest Adds 4 New Features To Boost Sales

Learn More: You Now Have 3 New Ways to Target Pinterest Users


According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.

Learn More: #Snapchat Out Grows Twitter

Learn More: Snapchat Adds Snap Ads Between Stories, Ads API


Twitter announced a new feature called ‘Stickers’ which are essentially a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo feature.

Learn More: Twitter Announces Searchable #Stickers: Are They The New Hashtag?

With the launch of a new desktop and iOS app called Dashboard, Twitter is trying to help busy SMBs engage with their current customers and reach new customers.

Learn More: Twitter Launches App To Get SMBs Tweeting More


YouTube announced it will be adding live streaming capabilities to the company’s mobile app. At first, the feature will be reserved for select YouTubers, but a wider release is expected to be coming in the future.

Learn More: Live Streaming Coming to YouTube’s Mobile App

Just as you have 140 characters per tweet, you can now share videos up to 140 seconds in length on Twitter.

Learn More: Twitter Increases Video Length to 140 Seconds

If your audience uses emojis, and you want to target those users with Twitter campaigns, now you can. Emoji keyword targeting is coming to Twitter Ads.

Learn More: Twitter Ads Now Allows Emoji Targeting

All image via their corresponding posts. Featured image via Paulo Bobita.

How To Create Unique Username For Social Media

How often do social media accounts with unique usernames fascinate you? Social media profiles are meant to grab eyeballs. While if you have a personal account, posting your pics makes a good impression. But some out-of-the-box usernames are pretty intriguing. It makes your profile stand apart and puts an impressive appearance. You would find it challenging to come up with creativity in usernames. If you are thinking of how to create a unique username for social media, then we are here to help you out!

How to create a Unique Username for Social Media?

There are many ways to create unique usernames for your social media account. However, we will discuss the methods to help you make the most extraordinary usernames.

Below mentioned is a list of the same:

Use wordplay to create a unique username

Create a username using the things you love

Add some remarkable numbers to create a unique username

Describe your interest in creating a unique username

Use descriptive adjectives

Let’s look at how you can utilize them to create one username!

1] Use Wordplay to Create a Unique Username

Writing simple words in a complex way might seem absurd to some. However, it’s a beautiful way to add creativity to your creation and make it stand out from the crowd. You can adopt a similar approach with your usernames too.

Wordplay brings a lot of creativity to your username. So, when you think of creating a catchy and attractive username, then it’s a must-go option. You can use some related words or alliteration-type words to add to your username.

For instance, “marvelousmaria” and “cherrytheberry” are some usernames that use wordplay. You can use your first name, last name, or nickname.

2] Create a Username using the Things you Love

Some of you would be pretty obsessive about the things you love. There are possibilities that it becomes noticeable from your behavior. If you are an avenger fan or similar, you would discuss them all time, use the character stuff, and so on. You can creatively use such things to make a great username.

For instance, you can keep it “theawesomehulk” if you are a Hulk fan. You can also use the names of your favorite artists. Like, “thelastBTS” if you are a BTS fan.

3] Add Some Remarkable Numbers to Create a Unique Username

Some of the dates hold an important place in your knife. It may be your birthdate, birth year, or similar. Besides, it can also be your lucky number or the birthdate of someone special in your life. When you think of using anonymous usernames, you will find plenty of them. You can keep one similar suiting your likes. However, it’s pretty common and does not make it stand out. Often you would think of one, but the username would be unavailable.

Under such circumstances, you can add some remarkable numbers.

One such way is to keep the name as theyoungbiker01 instead of “theyoungbiker.” Here, 01 represents the last digits of the birth year. Similarly, you can choose a name and add significant numbers to it. You do not tend to forget usernames when you add numbers that hold particular importance.

Another example is keeping “thesuspiciousgirl002” instead of “thesuspiciousgirl.”

4] Describe your Interest in Creating a Unique Username

You would have some interests, food habits, or something you are fond of. These are unique for you, so you can add them to your username. Such usernames, including your name and interests, make it stand out from the crowd.

If you are someone who loves spaghetti, then you can keep it as “jennylovesspaghetti.” On the other hand, you can keep a name like “samlikeselena” if you are a die-hard of Selena Gomez. Similarly, you can substitute it with the personalities or interests and add your name.

5] Use Descriptive Adjectives

Adjectives perfectly describe everything. Similarly, people around you would use several adjectives for you too. Moreover, as you know yourself well, you can add descriptive adjectives that you like. Some of them include “themysterioussoul,” “missergophile,” “sarcasticsam,” “thecouchpotato,” “lazycreep,” and similar. You can also add adjectives to your names or some anonymous-type names which don’t reveal your identity.

If you find creating a catchy and attractive username challenging, you can use a name generator online tool. You can head over to it, enter your preferences, and it will craft one as per what suits you.


We have guided you well when you discover how to create a unique username for social media. You can indulge the magic of wordplay or use remarkable numbers like your birth date. At the same time, you would have some likes, some interests and would be fond of artists too. You can use them with your name and form a beautiful username.

You can add descriptive adjectives that work best to enhance creativity and attractiveness. If you find it tough to create a creative username, you can use the Nordpass username generator.

What’s a unique username?

A unique username is not used by anyone else. This can be accomplished by combining letters, numbers, and special characters. Sometimes, a unique username may be ten characters or more in length.

How do you make a good social media username?

There are so many online tools that help you make a good social media username. In this article, we have shared some tips and tricks that you can use to generate a unique username for your social media account. Whether you want to use it for Instagram, Facebook, Twitter, or email account, you can use them without any problem.

How To Secure Your Facebook Account

With so much personal data contained in your Facebook profile, you definitely shouldn’t take a light approach when it comes to securing your account. The good news is that by taking a few relatively simple steps, users can reduce the risk posed by Facebook security threats. This tutorial discusses how to secure your Facebook account to ensure the account and all its information is well protected.

1. Smart Password Management

Creating a strong, unique password is perhaps the first step towards securing your Facebook account. Even so, some experts believe it’s important to update your social media passwords regularly to keep hackers at bay. As a result, you should know how to change your Facebook password.


Go to “Settings.”

From the left side of the display, select “Security and Login.”

Tap on “Change password.”


Open the Facebook app on your mobile device.

Tap on the hamburger menu in the upper-right corner of the display.

Press on “Settings & Privacy” at the bottom.

Select “Settings.”

Tap on “Password and Security” at the top.

Select “Change Password.”

Type in your current password and the new one twice, then tap on “Update Password.”

You can change your password even when you’re not logged in to your account. You’ll need to access the Facebook Accounts Page and use your email or mobile number to identify your account.

Once your account is located, you can have Facebook send you the code to reset your password via your Google account.

Additional Safety Tips

Making sure your password information isn’t readily available to third-parties is also an important part in securing your Facebook. To this end, it’s recommended that you don’t use your Facebook password anywhere else online or share it with other people.

Make your password something hard to guess, so don’t include things like your name, date of birth or other common information. Moreover, if you are known for keeping records of your passwords, take precautions and store them in a safe folder on your PC or notebook that is kept in a private place to avoid others stumbling on this information. Saving your passwords in an encrypted password manager is of course ideal.

2. Set Up Two-Factor Authentication

Two-factor authentication (2FA) is a security measure that adds an additional layer of protection to your account, so even if someone knows your password, they still won’t be able to get into your Facebook account, unless they are able to provide a second identity verification. This usually comes in the form of a code that gets sent to your mobile phone via an SMS or an authenticator app such as Google Authenticator.

When it comes to Facebook, you have not one but three options when it comes to adding an extra security method when you log in to your account. Here’s how to enable two-factor authentication (2FA) for your Facebook account.


To enable 2FA via Facebook on your computer, follow these steps:

Go to “Security and Login” as shown above.

Facebook will display a QR code and an alphanumerical code.

Go back to your phone and install the authenticator app, if you haven’t already. Open the app and select the “Scan a QR code” option. Alternatively, you can also enter the setup key, but the former option is more convenient. Use the phone to scan the QR code.

This will open an “Account added” page on your phone with the code displayed underneath. Press “Add Account.”

On your PC, press “Continue.”

Input the verification code from the app.

Type in your Facebook account password.

Congrats, your two-factor authentication is now on.

Authorized Logins

Facebook keeps track of your logins and keeps a list of where you’ve logged in the most. The app recognizes these logins as safe, but you may not agree. You’re encouraged to check out this list and decide whether certain devices/browsers should be included. This is an important security aspect you should not overlook, as Facebook allows you to log in to these devices without a code. Here’s how to view the list:

This should bring up the list mentioned above. You can tick the devices you want to remove from the list.


On mobile, the process of enabling two-factor authentication is relatively similar. Again, make sure you have an authenticator app installed on your device before you start the process to ensure it unfolds as smoothly as possible.

In the mobile app, open up the “Password and Security” section as explained above.

Find the “Two-factor authentication” section and tap on the “Use two-factor authentication” option.

Select your preferred method (we opted for the authenticator app yet again), and tap the “Continue” button at the bottom.

Facebook will generate the QR code and written code. If you have both Facebook and the Authenticator app installed on the same device, hit the “Set up on same device” option, then “Continue.”

The authenticator app will detect your Facebook account and will add it. Press “Okay.”

You’ll be able to see the confirmation code in the authenticator app. Long-press on it to copy it to your device’s clipboard.

Go back to the Facebook app and paste the code. Press “Continue.”

You’ll be notified that 2FA is now on. Press “Done.”

If you change your mind about 2FA later on, you can easily disable the feature by following the steps described above to turn it off.

Authorized Logins

On mobile, you can also review and remove devices that you don’t want to be authorized for direct login. Tap on the “Authorized Logins” option under “Two-factor authentication.”

From there you can remove devices by tapping on the “X” button.

3. Use a One-time Password to Login

When it comes to logins, Facebook puts another security option at your disposal. You can login in to your Facebook account using a one-time password. It’s possible to use this option anytime you don’t feel comfortable logging in with your real credentials, such as in a public space like a library, hotel, etc. Note that this option will not work if you have two-factor authentication enabled.

Desktop & Mobile

If you’re in the US, use your phone to send a text message (SMS) to 32665 with the message “otp.” If you’re outside the US, check this list to see which carriers support this option and what number you need to use.

Those who previously linked your phone number with your Facebook account will receive a reply containing your temporary password (six characters).

On the other hand, if you haven’t linked your mobile phone to Facebook, you’ll get a mail with instructions of what to do next to get possession of your code.

Once you receive the code, just type that in the password field in the Facebook app or website.

4. Set Up Alerts for Unauthorized Logins

Even with 2FA authentication enabled for your account, you may still feel an additional layer of security is needed. If that’s the case, know that you can opt to add login alerts. These will let you know when someone tries to log in from an unrecognized device or web browser by providing you with info about the device that tried logging in and its location. Follow the below instructions turn on alerts for your account.


Go to the “Security and Login” section as we showed you in the sections above.


Go back to the “Password and Security” section on your mobile device using the steps above.

Under “Setting Up Extra Security,” tap on “Get alerts about unrecognized logins.”

Select how you want to receive these login alerts.

That’s it. Facebook will send you an alert every time you or someone else tries to log in from an unrecognized device or browser.

5. Look for Suspicious Devices

In correlation with setting up login alerts, you should be aware of which devices and browsers you use. Facebook will send you alerts containing information, such as the device’s name and location. Keeping track of all the devices you’ve recently use to log in may help you uncover any suspicious activity.

You can-cross check your recollections with Facebook’s list that records where you’ve logged in. Here’s how to access it:


Under “Security and Login” you should spot the “Where you’re logged in.” Tap on “See More” to see a complete list of where you’ve logged in recently.


On your mobile device, you can find the same information by going to “Password and Security” and tapping on the “See all” button in the “Where you’re logged in” section.

3. You can also swipe down all the way to the bottom and press on “Log out of all sessions.”

6. Monitor Linked Apps and Websites

If you’ve done so in the past, don’t worry, as you can remove access from these apps now. We show you how below.


From the Settings panel on the left side of the display, scroll down until you find “Apps and Websites.”


On your mobile device, open “Settings & Privacy” from the app.

Scroll down to the Permissions section and tap “Apps and Websites..

Tap on an app you’d like to remove.

Tap on “Remove.” On the other hand, if the login expired and you wish to continue the session, you can select the “Renew” button.

If you selected the first option, you’ll be presented with the same two options as above. Make your selection and press “Remove” once more.

7. Install an Extension/Add-on

Browser extensions or add-ons can also help with ramping up your Facebook security, such as Firefox’s Facebook Container add-on, which basically isolates your Facebook identity from the rest of the Web. With the extension onboard, Facebook cookies and site data that help identify “you” will be available only in that Container, and only the social site can be opened in that Container.

This means you won’t be tempted to log in with your Facebook credentials anymore, and your Facebook login information will be confined to the specific container.

Chrome users that are worried about phishing attacks can give the J2TEAM Security extension a try. Once installed, the extension will block fake Facebook login pages, thus preventing you from falling victim to scams. It also includes a “Facebook security tester” feature, which shows you your account’s vulnerabilities and provides you with direct links to resolve unsafe situations.

8. Do a Quick Security Check

It’s a simple way to know if you’ve taken the right steps to secure your account and takes mere seconds.

Frequently Asked Questions 1. Does Facebook use secure browsing (HTTPS)?

The answer is yes, and you don’t have to do anything to enable it. Facebook uses HTTPS to automatically encrypt your connection when you use the service. This protects your account from malicious parties. A secure connection is a requirement for connecting to Facebook and can’t be turned off.

2. I don’t recognize a location in the “Where You’re Logged In” section. What now?

If you see a location you don’t recognize, don’t panic. First, check if it’s related to the mobile device that you usually use to browse Facebook. Do note that often when signing in via a mobile device, you’re routed through an IP address that does not reflect your current location.

If you don’t recognize the mobile device either, it could be that you left yourself logged in on someone else’s mobile device. If that’s the case, consider logging yourself out remotely. The other option is that an unauthorized party has somehow managed to gain access to your account. If you think that might be the case, log yourself out from that particular device first, then secure your account by changing the password.

3. How can I avoid getting locked out of my Facebook account?

You can set up a list of trusted contacts (three to five friends), who, in case of emergency, can help you if you ever have trouble accessing your account. They will be able to send a code and URL from Facebook to help you log back in. You can create this list by going to “Security and Login” (or “Password and Security” if you’re on mobile) and tapping on the “Choose 3-5 friends to contact if you get locked out” option under the “Setting up Extra Security” section. From there press on the “Choose friends” button.

Image credit: Freepik

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

Subscribe to our newsletter!

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By signing up, you agree to our Privacy Policy and European users agree to the data transfer policy. We will not share your data and you can unsubscribe at any time.

Selecting Social Media Listening Tools

Ideya’s new report shows the why, what and how of selecting social listening tools

Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes.

Only by having a clear understanding of how SMM supports your business, you can transition from experimental, tactical to a more strategic use of SMM.

There are many social media monitoring and management tools on the market and making an educated choice about which SMM tools can best address company’s needs and justify social media investment, has become a challenging task for organizations as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers.

This August 2013 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 250 tools now available. Of these 199 are paid, with the remainder free or using a combined model.

New tools and services are emerging continually, while already established SMM companies are frequently improving their products by introducing new features and coverage to accommodate their clients’ needs.

Each tool offers specific set of functionalities and differs in focus, coverage and approach, with some focusing more on engagement, publishing and workflow management, while other offering strong analytics and reporting functions.

The 70 pages long report extract below has good detail on how to approach selecting tools, a listing of all tools and detailed profile of 11 tools (out of 250 profiles available in the full report).

How do social listening tools help in marketing campaigns?

SMM tool metrics and measurements are designed to evaluate company activities and inform an overall social media strategy. The metrics may involve statistics about the share, reach, impact and speed of conversations about the company. These parameters can be used to assess the company image and perceptions before and after campaign and measure campaign effectiveness, and identify trends that lead to new marketing and product tactics.

Ideya says that social media monitoring tools typically assist organizations in:

1. Acquiring real-time social marketing insights to inform social media marketing and communication plans

3. Developing social content strategies to promote products and services and engage with current and potential customers across social media channels in real time,

5. Making better decisions about campaigns and brand extensions with a clear understanding of the key factors influencing brand’s health – monitoring how key metrics across SM channels change before and after company’s campaigns, detecting drops or spikes in buzz or sentiments and drill down to examine the causes,

6. Supporting rapid social marketing engagement, and

7. Developing performance metrics.

Ideya’s SMM Tools report also examines other SMM tool applications such as Marketing, PR, Event Management, Search Engine Marketing, Market Research, Advertising, Investor Relations, Social Media Marketing, Business Development, Sales and Lead Generation, Product R&D and Innovation Management, Operations, Customer Services, Legal and Human Resources.

Requirements for social listening tools

So that’s the ‘why’ of social media listening tools, but how do you decide? Issues to consider when selecting social media tools are summarised in this chart.

Finally, here is the introduction to the report, we hope you find this alert useful.

How To Mute People On Social Media Without Unfollowing Them

There are some people that you just can’t unfollow, such as friends and family or work colleagues that won’t stop posting about their lunch or workout routine. (You know who you are!) Sometimes it’s easier to mute them, and you can check their page every now and then if you want to keep up appearances.

Here’s a guide to muting people on social media without getting rid of them completely.


Some people still find it easy to be annoying in 140 characters or less. Luckily, it’s easy to mute them and they won’t be able to find out. They’ll still be able to interact with you and respond to your tweets, so don’t worry about offending them.

Tap on one of their tweets, and hit the options menu (the three circles next to the like button).

Hit “Mute” and you’re done. (It’s a quick and easy method.)


Friends and family make Facebook one of the worst offenders for people I’d love to delete but can’t.

If you’re getting spammed or you’ve just had enough of somebody in particular, especially when they can’t stop posting their Pokemon catch, you can tap on a recent update and choose to receive less updates from them. You can pick from the list above depending on what’s right for you. It’s nicer than completely deleting them, and it saves hassle when you bump into them in real life.

Eventually, you should stop seeing their posts altogether if you keep hiding their content.


It’s best to stay professional, so deleting people outright probably isn’t the best idea if you use the site for networking or business.


Choose the option to mute the offending page, and they’ll never know the difference. (At least Google managed to get one thing right with the platform.)


It’s often easier to mute people, and it spares hurt feelings and helps to avoid arguments. Some people can’t stop themselves from spouting their political views 24/7, and others can’t draw a line between being productive and being a spammer. Deleting people is a harsh step, and they usually find out one way or another.

If you like to follow back or you can’t help accepting friend requests, muting is a valuable tool to keep you one step ahead in the social media game.

Image credit: Featured Image Credit

James Milin-Ashmore

James Milin-Ashmore is a freelance sports/technology writer from London.

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