Trending March 2024 # How To Turn Your Copy From “Bull” To “Believable” # Suggested April 2024 # Top 9 Popular

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Glaring red fonts and highlighted text aside, there’s one facet of copywriting that’s true no matter who you’re writing for – Yelling louder doesn’t make your writing more believable.   You can paste up all the screenshots you want as “proof”, but when it comes right down to it, the customer’s innate resistance is giving them every reason NOT to place that order.

One of the most effective ways to overcome that resistance is not to butter them up with benefits (although that helps!) but to make your copy believable.  Online, there’s no shortage of fantastic claims about every product under the sun.  By now, people are attuned to and have learned to weed out the bull in the sales pitches they read, to the point where lesser – but more believable – results are what stands out.

Adding Believability to Your Copy

One of the best ways to make your copy more believable and “real” is to get down to specifics.  If you’re promoting a weight loss product, don’t just say “Participants lost an average of 5 pounds a week”, but showcase the individual results of different people, body types and commitment to the program or product.  When readers see that these are average folks, just like you and I, with varying degrees of success, dedication and results – it paints your product as a possible solution, not a cure-all.  Bonus points if you can include audio or video testimonials of the person explaining their results.

Believe in Your Product or Service

Borrow Expertise from Those Who Know

If you’re low on credentials or expertise, you don’t have to feel like you’re sunk – just look to the experts.  Countless numbers of doctors, athletes, scientists and celebrities have lent their opinion on something, and this can be just as believable in the eyes of your products (when used wisely) as if you’d said so yourself.  Be sure to use this method ethically though – some questionable sites used “quotes” from Oprah, Dr. Oz and other TV celebrities to endorse their products, when no such endorsement was ever made.  If the person was paid for their endorsement, U.S. law states that you need to make this clear up front on your web page.

Is Your Message Believable?

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How To Copy Your Twitter Profile Link

To copy your Twitter profile link, you need to open Twitter on Safari or Chrome and log in to your account.

After you’ve logged in to your Twitter account, navigate to your profile and copy the URL field.

Unfortunately, you won’t be able to copy your Twitter profile link on the Twitter mobile app.

However, you can copy the link to one of your tweets.

To do so, navigate to the tweet that you want to copy and tap on the share icon.

After you’ve tapped on the share icon, tap on “Copy Link” to copy the link to the tweet.

Here’s how to copy your Twitter profile link:

1. Open Twitter on Safari or Chrome

The first step is to open Twitter on a browser.

You cannot use the Twitter mobile app for this.

This is because the Twitter mobile app does not have a feature that allows you to copy your profile link.

Firstly, open a browser like Safari or Chrome.

Once you’re on Safari or Chrome, go to Google and search for “Twitter”.

Next, tap on the “Twitter. It’s what’s happening / Twitter” search result.

2. Tap on “Cancel”

After you’ve tapped on Twitter, a pop-up message will appear.

Here’s what it says, “Open in “Twitter”?”.

The pop-up message prompts you to open the Twitter mobile app.

However, you need to visit the desktop version of Twitter.

This is because there isn’t a feature that allows you to copy your Twitter profile link on the Twitter mobile app.

Hence, you need to tap on “Cancel” to open the desktop version of Twitter instead.

3. Tap on “Sign in”

After you’ve tapped on “Cancel”, you’ll land on the sign-up page of Twitter.

You’ll see multiple sign-up options including Google, Apple, phone, and email.

Now, you need to sign in to your Twitter account.

To do so, scroll down the page and tap on “Sign in”.

4. Log in to your Twitter account

After you’ve tapped on “Sign in”, you’ll land on the login page of Twitter.

Now, you need to log in to your Twitter account.

On the login page, you need to enter your login details.

This includes your Twitter username and password.

After you’ve entered your login details, tap on “Log in” to log in to your Twitter account.

5. Tap on your profile picture

After you’ve tapped on “Log in”, you’ll be logged in to your Twitter.

Now, you’ll land on your Twitter feed.

On the top navigation bar, you’ll see your profile picture.

Tap on your profile picture to open the menu.

6. Go to your Twitter profile

After you’ve tapped on your profile picture, the “Account info” menu will open.

The menu contains multiple options.

This includes “Profile”, “Lists”, “Topics”, and more.

To copy your Twitter profile link, you must first go to your Twitter profile.

To do so, tap on “Profile” on the menu.

7. Tap on the URL field

After you’ve tapped on “Profile”, you’ll land on your Twitter profile.

Now, you’ll see your Twitter name, username, bio, and more.

Since you’re on the desktop version of Twitter, you’ll be able to copy your Twitter profile link/URL.

To do so, tap on the URL field at the top of the page.

8. Copy your Twitter profile link

After you’ve tapped on the URL field, you’ll see your Twitter profile link.

Now, you’ll be able to copy your Twitter profile link.

To do so, tap on the URL and tap on “Select All”.

After you’ve tapped on “Select All”, you’ll be given 4 options.

This includes “Cut”, “Copy”, “Paste”, and “Paste and Go” (if you’re using an iOS device).

Tap on “Copy” to copy your Twitter profile link.

You’ve successfully learned how to copy your Twitter profile link/URL!

Conclusion

Finding your Twitter URL is challenging because you won’t be able to do it on the Twitter mobile app.

Instead, you need to use the desktop version of Twitter.

When you visit Twitter on Safari or Chrome, you may be prompted to open the Twitter mobile app.

However, you need to cancel the prompt as you need to visit the desktop version of Twitter.

That way, you don’t have to go through the tedious process of copying your Twitter URL.

Further reading

305+ Cool, Aesthetic, and Good Twitter Usernames

How to Fix “Please enter a valid phone number” on Twitter

How to Reset Twitter Password Without Email or Phone Number

How To Trigger Urgency In Your Marketing Copy

We’ve all seen FOMO in action online.

You’ve booked your vacation flight and are about to book a hotel room. A message pops up on the hotel’s website: “Hurry! Only 2 rooms left for these dates.”

What do you do? You book the hotel to secure one of the remaining rooms, stat.

The longer someone ponders over whether to buy a product or service, the more likely it is that they’ll talk themselves out of it.

Making people feel as if they’re about to miss out on or lose a great opportunity — triggering that fear of missing out (FOMO) — is a powerful way to drive conversions and sales.

Dial up your sense of urgency with these 10 tried-and-true tips.

1. Offer Something People Want

Urgency only works if your product or service is something that people actively want to begin with.

If someone isn’t interested in your product, all the limited-time offers in the world won’t make them want it.

Urgency amplifies already-present feelings of wanting something. It doesn’t create them.

This is important to keep in mind as you’re driving traffic to your site, too.

Sending traffic on broad keywords that don’t speak to intent is a waste of time — and a waste of money if you’re using paid sources to get them to an offer for something they don’t want.

2. Set a Deadline

If potential customers know there’s no rush to buy your product or service, they’re more likely to put off buying it to weigh the pros and cons.

They may just forget about it forever.

Create an incentive to take action by running your sales and offers for a limited time.

Check out how Amazon uses the power of a limited-time offer. On many of their product pages, the ecommerce giant highlights how soon you’ll have to order something to get it by a specific date.

Amazon tells customers how quickly they have to order an item to get quick delivery, right down to the minute.

3. Create Scarcity

The scarcer a product or service is, the more people want it.

For ecommerce businesses, one common way to do this is to announce that you only have a certain number of an item left in stock.

If you sell a service, you can make the same principle work for you by only taking on a certain number of clients every month, for example.

Once again, Amazon knows how to put on the pressure when their stock of an item is running low.

Another way to make your product or service seem scarce is to create a sense of competition.

4. Use the Right Words

Time-related words are particularly useful for creating a sense of urgency.

Try incorporating some of these words into your copy:

Now.

Hurry.

One time only.

Last chance.

Before it’s gone.

Clearance.

Today only.

Limited time.

Instant.

Don’t miss out.

5. Offer a Bonus Incentive

In addition to your main offer, give people an extra incentive to act fast.

For instance, you might offer free shipping for a limited time, or give your first 10 buyers a free surprise gift.

This technique works well when layered with other limited-time or FOMO tactics.

6. Write Powerful Subject Lines for Your Emails

Use your marketing email subject line to establish a sense of scarcity or urgency. Time-related words, like the ones listed above, or vivid action verbs get people’s attention best.

The more clearly you get your message across, the more likely subscribers are to open the email (and then visit your site).

7. Use Numbers

Numbers are a great way to get people’s attention and make an offer more attractive.

Use numbers to push a sense of scarcity – for instance, “Just 3 more in stock!”

Or, try boosting your social proof with numbers by telling customers how many other people have bought your product or service.

8. Use Warm Colors

Colors and psychology are deeply linked. Research from HubSpot supports the idea that using warm colors (red, yellow, and orange) for your CTA buttons can create a sense of urgency that drives action.

Whatever color you decide to use for your buttons, make sure they stand out from the rest of your page.

9. Customize Your Offers

Make your urgency-driven offers even more compelling by personalizing them.

For instance, track the pages or items that visitors view on your site and offer discounts relevant to their interests.

Alternatively, if you want to recapture a lead who abandoned their shopping cart, send an email reminding them that they have only a limited time to return and buy the items they were considering.

10. Keep the Pressure On

For instance, if people tend to leave your site after putting a few things in their cart, you could add a countdown timer to your shopping cart page to remind people that your sale ends soon.

The Takeaway

If you want to sell more, boosting the sense of urgency in your marketing is the way to go.

Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

As with many other techniques, urgency is best used in moderation.

Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.

Instead, focus on periodically offering great deals that really are limited.

More Resources:

Image Credits

How To Copy And Paste On Your Macbook

So you recently transitioned from a Windows laptop to Apple MacBook and still need help understanding how to copy and paste text and files on MacBook from one window to another. Well, you have arrived at the right place. Below, we have stated various methods you can use to copy and paste on MacBook.

How to Copy and Paste on MacBook Using Keyboard Shortcuts

Like Windows computers, MacBook also allows you to copy and paste text and files using keyboard shortcuts. In fact, here’s a list of 200+ useful Mac Keyboard shortcuts you should check out to make your workflow efficient. While most keyboard shortcuts on Windows work with the Control key, those shortcuts work with the Command key on Mac.

Below, we have detailed how you can copy and paste text on MacBook using keyboard shortcuts. The steps remain the same if you wish to copy files and paste them to another location.

3. Now, open the document where you want to paste the copied text.

4. Press the “Command + V” keys simultaneously to paste the text.

Note: To remove the original formatting of the copied text and match it with the destination document’s formatting, press the “Option + Shift + Command + V” keys.

How to Copy and Paste on MacBook Using the Trackpad

2. Scroll down and open the “Trackpad” tab from the left sidebar.

4. Next, go to the document where you want to paste the text. Place the cursor at the desired position and tap the trackpad with two fingers again.

5. Select the “Paste” option from the drop-down menu to paste the copied text.

How to Copy and Paste Text and Files on MacBook Using Menu Bar

If copying and pasting using keyboard keys and trackpad is not your thing, you can do the same using MacBook’s menu bar as well. Below, we have detailed how this method works.

How to Copy and Paste on MacBook from Other Apple Devices

The MacBook and iPhone or iPad must be signed in with the same Apple ID.

The Handoff feature must be enabled on both devices

Bluetooth and WiFi must be turned on for both devices.

Now that you have fulfilled the prerequisites, here’s how you can copy and paste files or text between two Apple devices:

1. Copy the text or file on your iPhone that you want to paste on your MacBook.

2. On your MacBook, open the location where you want to paste the text or file. Then, paste using any of the methods discussed above.

If the universal clipboard isn’t working for you, refer to our guide on how to fix the universal clipboard not working issue between iPhone and Mac.

1. What’s the shortcut for copy and paste on Mac?

Use Command + C to copy and Command + V to paste on your MacBook or other Mac devices.

2. How to copy and paste on MacBook with Windows keyboard?

The Windows key on your keyboard is equivalent to the Command key on your Mac, so you would use the “Windows + C” keys to copy and the “Windows + V” keys to paste.

3. Why can’t I copy and paste on Mac?

If you can’t copy and paste files on your MacBook, you might need to alter the permission setting of the files or folder and the destination disk, server, or folder.

How do you copy and paste on a MacBook Pro without a mouse?

To copy and paste something on MacBook Pro, you can use keyboard shortcuts – Cmd +C for copy and Cmd + V for paste.

How To Turn Your Smartphone Into A Security Camera

Do you have an old smartphone or tablet that’s just lying around the house with no purpose? As long as it has a functioning camera, you can turn it into a home security camera. This is perfect for monitoring the inside of your home, office, garage or any other building.

What you’ll need

To create your home security system, you’ll need the following:

A Camera. For the best results, I’d recommend using an old smartphone or tablet that you can set up as a dedicated security camera.

A Viewer. This is the device where you’ll monitor the feed from your security camera. For the best results, use the smartphone you are actively using.

Installing the Alfred Home Security Camera mobile app

To start, install the Alfred app on your old smartphone or tablet. Alfred is cross-platform, so you can install it on any compatible Android or iOS device:

1. Install the Alfred mobile app (available for Android and iOS) on the device you want to use as your camera.

2. Launch the Alfred application. You’ll be prompted to create an account, so tap “Sign Up” and follow the onscreen instructions.

3. Once you’re logged into your account, tap the “Viewer/Camera” item in the toolbar and select “Camera.”

4. When prompted to set up this device as a camera, tap “OK.”

5. Alfred will now request permission to record video and take pictures and permission to record audio. If you’re okay with these requests, tap “Allow.”

Congratulations, your old, unwanted smartphone or tablet is now a fully-functioning security camera!

How to set up your security camera

You can now position your old device so that it’s pointing at the area you want to monitor. This step can take some trial and error, imagination, and potentially also some duct tape or other fixtures!

To get the best results, you should generally:

Place your camera device around one to two meters away from the object(s) you want to monitor.

Avoid pointing your device at reflective surfaces, such as windows and mirrors, as this can result in false motion detection alerts and may also interfere with the picture quality.

Avoid pointing your camera at moving objects such as fans or objects that show movement such as TV and laptop screens.

Once your device is in position, you should avoid pressing the “Power” or “Home” buttons, as this may put the device into sleep mode or close the Alfred app entirely. Instead, allow the screen to dim and then turn off naturally.

Monitor your home from any location

Next, install Alfred on the smartphone or tablet you’re using as your Viewer:

1. Install and launch the Alfred mobile app on your Viewer device.

2. Log into your Alfred account. Make sure it’s the same account you’re using on your Camera device!

3. Alfred will now request various permissions; grant these permissions to proceed to the next screen.

4. Tap the item in the Alfred menu bar and then select “Viewer.”

Once Alfred detects more than one device using the same account, it should link those devices automatically. Whenever you want to view the live feed from your Camera, simply launch the Alfred app on your Viewer, and the feed should appear automatically.

Add motion detection to your home security system

By enabling Alfred’s motion detection, you’ll receive a push notification on your Viewer every time movement is detected:

1. Launch the Alfred app on the device you’re using as your Viewer.

2. Find the camera where you want to set up motion detection.

3. In the upper-left corner of the Camera feed, tap the little cog icon.

4. Find the “Motion Detection” slider and push it into the “On” position.

5. While you’re in the Settings, you may also want to change the sensitivity of the motion detection by tapping “Sensitivity” and then choosing from the available options: “High,” “Medium” or “Low.”

Now every time movement is detected, you’ll receive a push notification on the smartphone or tablet you’re using as your Viewer. You can then launch the Alfred app and see exactly what’s happening in real time.

Accessing and storing Alfred’s security videos

Whenever it detects motion, Alfred will automatically record everything that’s happening and upload the clip to the cloud for safekeeping.

To review all of Alfred’s recordings:

1. On your Viewer, launch the Alfred application.

3. You’ll now be taken to Alfred’s “Events Book.” To play any clip from your “Events Book,” give it a tap. If you want to save a clip, then tap the dotted icon in the clip’s upper-right corner and select “Save to Moments.” Alternatively, you can delete a clip by tapping the “Trash” icon.

Access your security camera from any Internet-enabled device

Don’t have your Viewer at hand? You can drop in on your security feed from any web browser.

1. Head over to the Alfred website and sign in to your account.

2. Select the “Camera” tab.

3. Select the camera that you want to view.

4. You can now view this feed on your laptop or computer.

If you have an old smartphone around, we have shown you a way to repurpose it and use it as a security camera. You can also use it as a dashcam or a smart speaker. If that is not enough, find out more ways to reuse your old Android phone.

Jessica Thornsby

Jessica Thornsby is a technical writer based in Derbyshire, UK. When she isn’t obsessing over all things tech, she enjoys researching her family tree, and spending far too much time with her house rabbits.

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How To Share Links From Android To Your Desktop

Let’s say you are reading a really nice article on your Android smartphone and you wish to read the same thing on the large screen of your computer, how would you do that? Well, you can share the link to be opened on your desktop. The issue here is how you would share that particular link with your desktop. While you can email the link to yourself and visit it on your desktop, it’s not the most convenient way out there. A better approach would be to use an app that is particularly developed to accomplish this task. In the guide below, you will see how you can quickly share a link from your Android phone to your desktop.

We are going to use an app called CaastMe that allows users to share links from their Android powered devices to their desktops. You don’t need any kind of equipment to get the task done. All you need is the CaastMe app installed on your device and you are good to go. Here’s how:

Sharing Links from the Default Web Browser

Launch the default web browser on your device and open any website that you wish to read on your desktop.

Once the site has loaded, press the Menu button to bring out the menu. From the menu that appears on your screen, tap on “Share page” as it allows you to share your current page with the other apps.

The screen that follows will let you select the app you want to share the current page with. Since our aim is to send the link of the current webpage to the desktop, we will select “CaastMe” from the apps list.

What you need to do now is head over to the CaastMe website on your desktop. You will find a QR code on the site that you need to scan using the QR code reader in the CaastMe app. Just move your device’s camera to your computer’s screen and scan the code.

As soon as you scan the code, the webpage that is currently open on your device will now open on your desktop. Your task is done.

The link has been shared to your desktop and you should be able to see the same website on it that you shared from your device.

Not only can you share links from web browsers on your device, but you can do so using just about any app on your device that supports the Share function. Let’s see how you can share a YouTube video to be viewed on the large screen on your computer.

Sharing YouTube Video Links

Launch the YouTube app on your device and search for and play the video you wish to be shared.

Tap the “Share” icon in the top-right corner and select the “CaastMe” app for link sharing.

Once again, head over to the CaastMe website and scan the QR code. The video should then launch on your desktop.

You are done.

Conclusion

If you ever wanted to share links from your Android phone to your desktop but just had no way to do it other than emailing the links to yourself, you now have a much better way without any hassle. Do give it a try, and let us know how it works for you!

Mahesh Makvana

Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.

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