Trending March 2024 # Instagram Ads Tips & Tricks To Build Your Following # Suggested April 2024 # Top 9 Popular

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With over a billion users, Instagram is one of the fastest-growing social media sites out there.

However, with more and more brands posting on the platform, reaching the right audience – and enticing them to follow your account – is getting harder.

Let’s jump right into it!

Use Ads to Determine Cost per Acquisition for New Followers

For one, it gives you the opportunity to reach a much larger, more targeted audience.

It also allows you to determine just how much you’re spending on that audience.

To calculate your cost per acquisition, simply divide the total cost by the number of new customers acquired from the same campaign or channel. You can use this framework to measure your cost per follower on Instagram.

For example, let’s say the campaign cost $900 and you were able to get 200 followers.

Divide 900 by 200, giving you a cost per acquisition of about $4.50 per follower.

Keep in mind that your cost per acquisition is not a static number. With frequent changes in ad performance, you might see one month is particularly low cost, while the next month is… not so much.

Identify Your Audience on Instagram

So make sure your audience niches in the direction of your customer. Now, if that means you need to pay more per follower, don’t worry. It’s better to spend more to get high-quality followers.

Create a Persona

To begin building your target audience, you need to define your buyer persona.

You can’t do this though without a target persona.

Build Your Audience

Now, you need to build an audience.

What does that audience look like? Are they located at the national or state level? Are they male or female?

What do they do? How old are they?

Do they have specific interests, or is it just based on a remarketing audience that you already have from your CRM?

Use Facebook Audiences

Good news: you don’t necessarily have to build this new audience from scratch.

By tracking and learning from the reports and built-in analytics this tool provides, you’ll be able to find the best ad sets to run for your campaign.

To get started, open Facebook Ads Manager and go to Audiences.

After the first window appears, select Engagement as the type of custom audience. Then choose Instagram Business Profile in the next window that pops up.

From there, select the correct Instagram account.

Now, audience creation is a big topic in paid media. So I won’t go into all of that now.

What I will say is that you want a good mix of new audience targeting and utilization of your current audience databases.

Use Lists from Your CRM

If your CRM has been uploaded to Facebook, you can find the exact people to target and build your following on Instagram based on your email lists.

Next, Create Instagram Ads

Equipped with that information, it’s time to create an ad. That ad is the most important part of this whole process and it’s a good idea to test a variety of different ones.

That means using only high-quality photos accompanied by compelling captions that, in this case, encourage viewers to follow your account.

When in doubt, use creative that features people. Photos that contain people tend to perform better compared to photos without faces.

How to Gain Followers Through Instagram Ads

Remember, the key to this campaign is to find the people who would most benefit from following your account, and encouraging them to do so.

Here are a few tips to make sure you do just that.

Try Going for Shock Value and Movement

Nothing too shocking, of course.

When I say shock value, I simply mean something that will cause your audience to take notice. Something they don’t see on their Feeds every day and will catch their attention long enough for you to convey your offer.

My go-to: Images that include people, and anything with a little movement. This doesn’t have to be a full-blown video ad, but anything that moves in the first couple of seconds will inevitably get someone’s attention.

Be Upfront With Your Offer

What’s the offer?

If you want people to follow you, give them a reason.

Are you going to be hosting an event on your Instagram page? Giving away a free class or product?

Or will you simply deliver valuable content tailored to their wants and needs?

Tell them what they’ll get by following your page, and how regularly interacting with your content will benefit them.

Take a Cue From Your Email List

Usually, an email strategy starts with an irresistible offer. It could be gated content – a free PDF, white book, etc. – a discount code, a free class, what have you.

Take that same strategy and use it on Instagram. If you have an opt-in offer that’s converted well on your site, use it in your Instagram ad. Instead of more email addresses, you’ll get more Instagram followers.

Ask For the Follow

A clear CTA is critical to getting the conversion.

At the end of the day, you’re looking for more followers. Don’t be afraid to ask for them.

Just remember, be sure to always demonstrate the value they’ll get in return.

Wrapping Up

For your Instagram account to be successful, you need to continuously find new ways to add new followers.

Try it out, and continue to test your creatives and offers.

You’ll be surprised at how successful an ad campaign can be at building your follower base.

More Resources:

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8 Best Instagram Marketing Tips For Businesses In 2023

Planning to promote your business on social media? Then Instagram marketing is a great place to start. Why? Because Instagram isn’t just a platform to share visual content–it’s a powerhouse for brands both large and small to connect with a huge audience.

Consider these Instagram stats:

Instagram has 1.28 billion users as of 2023

71% of Instagram users are young adults

90% of Instagram accounts follow at least one business profile

71% of U.S. businesses have an Instagram profile

83% of Instagram users discover a new product via the app

Businesses have a 15% post reach rate and 2% Stories reach rate on Instagram


As you know, statistics don’t lie, so it wouldn’t be wrong to say that Instagram marketing is booming right now. Today, using the right Instagram marketing tips, you can easily increase awareness for your business and increase your revenue.

So, let’s not waste any more time! Check out the best Instagram marketing tips for businesses in 2023.

8 top Instagram marketing tips for businesses in 2023

These are not just random Instagram marketing tips but the ones that are actually working GREAT for businesses right now.

1. Create an Instagram business account (if you don’t have one already)

Before moving forward with your Instagram marketing strategies, switch to an IG business account if you haven’t already. Instagram has developed many awesome marketing features for businesses, such as:

Instagram Insights

Shopping feature

CTA buttons


And so much more!

By default, Instagram only allows you to create a personal account, but you can switch to a business account later on. And switching from your personal Instagram account to a business account is pretty simple.

Here’s what to do:

Go to your profile

Tap the hamburger icon at the top right corner

Just tap on Business and follow on-screen prompts

Your Instagram business account will be ready to use.

(PS: Make sure to protect your Instagram account from hackers. We share how to do it right here.)

Don’t have an account yet? Here’s how to create a new Instagram account.

2. Plan your Instagram marketing approach

Once you have created your Instagram business profile, you should start working on your Instagram branding strategies. This is the most crucial point that many businesses miss out on. They simply start posting random things on Instagram, which gives them no results.

Therefore, one should think about the following things before marketing on Instagram:

Define your audience profiles: Who do you want to target on Instagram?

For example, if you are selling baby products online, your target audience is new parents between 25 to 40 years of age. On the contrary, if you sell anti-aging products for women, your audience is women, above 35 years of age.

This women-focused investment app posts content its audience would like. 

Set goals: Set small and feasible marketing goals. In the beginning, set monthly goals and closely monitor them.

3. Remember that engaging content is king on Instagram

For Instagram marketing success, you should create content that can engage and encourage your audience to take action.

Sounds simple, right? But anyone who’s tried to develop a social media calendar can tell you it’s not that simple! This is because your brand value, goals, target audience, and many other factors contribute to your Instagram content strategy.

Based on marketing research, here are few Instagram marketing post ideas that work for almost every brand:

Infographics: You can give a new dimension to your content syndication and repurposing strategies with attractive infographics on Instagram. With this content idea, you can present your old content in front of a new audience.

Instagram Reels are so powerful that professional sports leagues are seeing substantially more engagement than average after using Reels.

Giveaways: Giveaway posts are highly engaging because who wouldn’t like to receive free things? Plus, there are so many different ways to create giveaways posts like post your own picture + tag, repost + tag, tag a friend, like and win, etc.

Behind-the-scenes shots: People always like to know what’s behind their favorite brand’s success. So share interviews with your team, product-making processes, and other behind-the-scenes content with your audience.

Social proof: Use your Instagram posts to give social proof about your brand’s good points. You can visually present your customer testimonials in both image and video formats to target different audience groups.

4. Optimize your Instagram business profile

Create a crisp bio

Your bio is the first thing a new user views when they visit your profile. It is the place where you greet your potential followers. So you should write a bio in a simple, interactive, and informative way geared toward your audience. (We detailed how to write a business description you can use in your Instagram bio here.)

Your Instagram bios can be 150 characters or less, so you need to use your creativity to write a short yet impactful Instagram bio for your business.

Here’s a great example by Microsoft:


Within just ten words, they tried to spike users’ interest to scroll down through their profile.

You might also want to add your business location to your Instagram bio so users can get directions right from the app.

Use a sharp profile picture

Instagram is an aesthetically driven platform. Thus, your profile picture should reflect your brand identity perfectly. Here are some suggestions:

Use your company logo as the profile picture.

Use the same profile picture across all social media platforms to maintain consistency.

Instagram profile picture displays as 110 x 110 pixels so if you have a large image, reduce it to 310 x 310 pixels.

Include a (wisely-chosen) link in your bio

Instagram lets you display only one link in your bio. It is the perfect place for you to redirect Instagram users to your site or landing pages. So use this option wisely.

Add relevant contact details

Whether you have a physical business address or not, you should add relevant contact details on your profile so that people can easily contact you. In contact details, add your phone number, email address, business address, etc.

Configure an action button

Instagram allows you to add three types of call-to-action (CTA) buttons:

Source: Instagram

These three options have further sub-options that you can select as per your business requirements.

For example:

Beyond Meat sells mock meat products. So, they have used the View Shop button to redirect users to their shop.


Add Story Highlights

Story Highlights are one of the best Instagram features that let you make your page more attractive and salesy. You can highlight your top Instagram Stories in a creative way to promote your best services. Since an Instagram bio won’t let you talk much about your products or services thus, it is the best place to tell users about your business.

Look at these Story Highlights by Salesforce (below). From a vaccine drive campaign to introducing new events, Salesforce uses Highlights to capture users’ attention.


Here’s a good image ad example by DataStax with a strong and clear CTA:

Source: Instagram

One benchmark report for 2023 stated that Instagram Story’s reach is between 1.5% to 6.2%. And you can use this reach rate in your favor by creating attractive Story Ads.

Bloomberg Businessweek ran a great Story Ad (image below) which included a bright background, well-placed illustrations, and a clear CTA.


In 2023, Instagram launched a great feature for businesses that lets them tag their products on the image or video they post.

Whenever a user taps over a photo, Instagram will take them to the product page on the company’s website. Today, you can run Shoppable posts as Ads too.


6. Build your brand identity across Instagram

Never forget that Instagram is a visual-based platform. So, no matter which Instagram growth hack you follow, if your posts aren’t visually aligned with your brand’s identity, you may be set to doom.

You have to establish brand consistency over your posts so users can recognize your posts without even reading the content. Simply adding your company’s logo isn’t enough, people! You’ve got to capture the same look, color scheme, and feel through all of your Instagram posts.

Take a look at Lay’s Instagram to see how bright, color-coordinated, and energetic their posts look.


7. Use tags the right way

Instagram offers two types of tags–hashtags and people tags. Both of these tags help it easier for people to find your content on Instagram.

Let’s first talk about hashtags. These are basically synonyms of relevant words to your brand or post content. They are simply prefixed with the “#” sign.

For example, when we searched for “#healthyfood” on Instagram, we got the results below.


So, using relevant hashtags make your post easily visible to the right people. Usually, it is recommended to use hashtags according to your post’s content, as Instagram also follows the “search by intent” formula.

However, you can target some common hashtags on Instagram like “#love,” “#photooftheday,” “#happy,” “#quoteoftheday,” and holiday hashtags.

Note that hashtags are the best way to increase your post’s reach organically, but don’t flood your posts with them. Instagram allows a maximum of 30 hashtags per post, but you should stick to 5-10 most relevant ones.

Now, let’s discuss people tags, which means tagging people (Instagram accounts) in your posts. You can also make popular people tag your brand’s account in your post.

But how?

By partnering with Instagram influencers relevant to your niche.

Related: Your Guide to Tagging on Instagram

It has helped many new businesses increase their reach and exposure in the last few years.

In fact, 17% of companies have dedicated over half of their marketing budgets to influencer marketing.

However, you need to:

Make sure that the influencer’s and your core values are the same

Check the authenticity and content quality of influencers

Ensure that they have genuine followers, not fake ones

Audible partnered with tech influencer, @thetrendytechie, to promote audiobooks among tech users.


8. Pre-plan your posts

If you don’t know how to create an Instagram post calendar, these tips might help you:

Define your post content and visual strategies

Create an inspiration library

Mark important events coming in the next month

Write creative content for images and descriptions

Monitor the performance of your posts published in the last month

Instagram marketing: Bonus tip for 2023

The top eight Instagram marketing tips shared in this post are just the tip of the iceberg. There are so many other different ways to increase the exposure of your brand on Instagram that you could end up spending all your time testing new strategies and tips before you find the magic formula that works for your business.

So our bonus tip here is to try combinations of different features on Instagram and analyze which method works the best for you. And simply keep on repeating it.

Here are the top 8 Instagram marketing tips for businesses in 2023:

Create an Instagram business account (if you don’t have one already)

Plan your Instagram marketing approach

Remember that engaging content is king on Instagram

Optimize your Instagram business profile

Build your brand identity across Instagram

Use tags the right way

Pre-plan your posts

About the author Guest Author

Our guest authors are industry experts, marketers, or business owners who cover a range of topics from sales, marketing, data, and entrepreneurship.

Other posts by Guest Author

Major Google Adwords Changes Announced: Expanded Text Ads, New Local Search Ads & More

The updates were revealed by  Sridhar Ramaswamy, Senior Vice President of Ads & Commerce and Jerry Dischler, Vice President of Product Management, AdWords. Here’s what they had to say about exciting changes coming to AdWords:

Crazy New AdWords Stats

Google AdWords is more effective than ever and driving massive economic activity, according to Google. Among the statistics they shared in their presentation:

There are now trillions of searches on chúng tôi and over half of those searches happen on smartphones.

Nearly one third of all mobile searches on Google are related to location. In fact, location-related searches are growing 50% faster than other mobile queries.

AdWords Redesign & New Features

In the announcement, Ramaswamy writes: “To help marketers succeed in this mobile-first world, we have redesigned AdWords — from the ground-up — and re-thought everything from creatives and bidding, to workflow and measurement.”

He added that Google has realized that accounting for mobile and actually designing for mobile-first are two very different things, which had resulted in their completely changing how they think about and build AdWords.

Expanded Text Ads

Responsive Ads for Display

Individual Bid Adjustments for Device Types

Local Search Ads for chúng tôi & Google Maps

Now, you’ll have more room to sell your wares on the SERPs, with two 30-character headlines, 80 characters for description, and an auto-extracted URL with customizable domain path.

This is AMAZING and is going to make Quality Score even more important, as those top spots are going to take up more prime real estate. This is going to make anything below #2 or #3 even more useless.

Responsive Ads for Display

Advertisers just need to provide a headline, description, image and URL.  Google will do the rest.

Individual Bid Adjustments for Device Types

Bid adjustments are a super important tool for controlling how much you pay and where you appear according to different parameters. You can adjust your mobile bids, for example, by setting a percentage you’re willing to pay (more or less) against desktop.

Now, Google is also letting you set individual bid adjustments by device type, so you can choose to bid more or less for mobile, desktop or tablets. They widened the adjustment range, too, allowing up to 900% variation.

Local Search Ads for chúng tôi & Google Maps

Searchers will be able to see special offers or browse available inventory right from the Google Maps ad.

Check out the full announcement on the Inside AdWords blog!

Screenshots and photos taken by author May 2024. 

Google Search Glitch? 100% Ads – Zero Organic Links

What is Google Shopping Actions?

“Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks.

We see this in our data: mobile searches for “where to buy” grew over 85% over the past 2 years. Moreover, 44% of those who use their voice-activated speaker at least weekly say they use the device to order products they need like groceries and household items at least once a week.”

It’s clear that people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want… they want an easier way to get their shopping tasks done.”

Google’s Danny Sullivan Suggests this is a Glitch

Danny Sullivan also Tweeted that he passed along these examples for review:

It’s All About Satisfying User Intent

In the past Google decided to not show web directories and shopping comparison sites in their search results. The reasoning was that it didn’t make sense to send users from a list of ten websites to another list of ten websites. Google decided it was a better user experience to send users directly to the answer that satisfies the user intent.

Google Shopping Actions is devised to satisfy user intent faster and conveniently. As Google states in their announcement, Google Shopping Actions delivers “frictionless interactions” that allow users to buy products easily directly through Google apps and services.

Google Shopping Actions Do Not Replace Ads

This is apparently not a test because many users can see it. But as Danny Sullivan suggests, this may be simply an edge case.

Screenshots by Author

How To Automate Google Ads – No Coding Required

Automation is everywhere. There’s no way around it.

With every technology update (good or bad), there’s always some give and take from the marketing community on how to avoid or outsmart automation, or how to lean into the newest technologies.

Automation used to be a word to be feared because it implied that you had to know how to code.

Fear no more! Automation has become so automated itself that it allows you to lean into the proper tools and work smarter, not harder.

I’ll take you through three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!

Before we dive into these tips, let’s take a look at what automation is in the sense of Google Ads and how it can benefit you.

What Is Automation?

In the simplest sense, automation can be used in many ways within Google Ads. You can use automation to:

Run A/B tests or ad variations.

Execute bidding changes based on your criteria.

Change budgets.

Run reports.

To summarize, automation can help you simplify account management and scale your efforts.

Driving home the importance of automation, Google announced one of its three priorities for 2023 is automation.

Benefits Of Automation

There are many benefits of using automation for Google Ads.

Additional benefits of embracing automation for PPC include:

More efficiency and productivity.


Focus more on analysis and strategy.

Spend time on matters that move the needle.

Faster results and the ability to test more.

Are you convinced yet to try automation? If not, hopefully, these three ways to automate will help change your mind!

1. Utilize Google’s Built-In Basic Automated Rules

This one is the most obvious of the three but bears repeating.

Google Ads is constantly evolving its interface and the automation tools available to PPC professionals.

One of the first examples you can use automation for is to create A/B tests, or “Experiments” in the Google Ads interface.

I’ll be the first to admit that when Google first introduced Experiments, they were a pain to set up. The process was so confusing that many times my tests failed because the set-up was wrong!

Fortunately for us, Google has simplified how to test and has expanded what types of elements you can test.

In this example, we’ll choose the “Optimize Text Ads” feature.

After you choose which campaigns to test, then you create ad variations on either:

Find and replace text for Headlines and/or Descriptions.

Update text to add, remove, or pin Headlines and/or Descriptions.

Update Final URLs, Display path, or Final Mobile URL.

Lastly, you set your variation details. This includes choosing a timeframe of how long to run an experiment, as well as the Experiment split.

If you’re looking for a true A/B test, I recommend keeping the split at 50%. Make sure to choose whatever is right for your individual testing requirements.

Automated Rules

Automated rules are the most underrated feature of Google Ads, in my opinion. There are so many things you can automate with simple rules!

A few examples of tasks you can automate:

Set a rule that runs daily for keywords that are below the first-page bid. A word of caution: If you’re limited by budget, make sure to set a maximum CPC threshold so Google doesn’t go crazy with your bids.

Set a rule that runs weekly (or monthly, depending on your volume and spend) for keywords that have a higher CPA than your typical threshold. You can either choose to pause those keywords or have Google send you a list of those keywords.

Bidding Strategies

Google has sophisticated (and simplified) its suite of automated bidding strategies.

Chances are that no matter your goal(s), Google has an automated bidding strategy that is aligned with your goals.

Some of the most popular bidding strategies include:

Google has recently simplified the number of bidding strategies available.

They used to have Target ROAS and Target CPA strategies but have combined that with the “Maximize Conversion Value” and “Maximize Conversions” strategies, respectively.

You can set your Target ROAS or CPA goals within those two bidding strategies mentioned.

Remember, bidding strategies are set at the campaign level. This is important when structuring a PPC account and coinciding campaigns.

Make sure to group ad groups and keywords into campaigns that have a common goal. Segmentation + automation is a great way to succeed.

Microsoft Ads

It is worth noting that a lot of these automation tools for Google Ads are also available in Microsoft Ads.

They do have all the features available listed above:


Automated Rules.

Automated Bidding Strategies.

Because Microsoft Ads has a myriad of automation tools mimicking Google Ads, it makes it easier than ever to recreate your PPC search strategy into Microsoft Ads.

2. Utilize Custom Script Features

Scripts are another way to easily automate your accounts without knowing how to code.

In the past, the word “script” was something many PPCers shied away from because of the implication of coding.

While the use of scripts technically uses code, the good news is that you don’t have to know how to code.

Scripts are typically pre-coded where you are just required to input certain parameters in order for the script to run.

There are many different resources for scripts you can use to your benefit. Some of the top scripts available are for:

Bid and Budget Management.

Search query N-Gram performance.

Landing page content checker.

That’s just the tip of the iceberg for script contents. The two resources I go to for scripts are Brainlabs and Optmyzr.

With Brainlabs, they provide scripts for you to input directly into your Google Ads account. Currently, there are 49 scripts available to choose from.

It’s important to note that you need to authorize scripts to make changes on a user’s behalf. You will be prompted in Google Ads.

In this example, I’ve copied and pasted the “Low-Quality Alert Score” script into Google Ads from Brainlabs.

They prompt you ahead of time with the inputs you need to change for the script to successfully run.

This script has me change:

Email address (so it sends to me when run).

Quality Score threshold (to send me keywords below a certain quality score I choose).

Label Keywords to “true” (if you want low QS keywords labeled for easy identification).

Pause Keywords to “true” (if you want the script to pause keywords that hit below your chosen threshold).

There are various priced options out there, so no matter your budget, you’ll likely be able to find a script you can benefit from and stay within your budget.

3. Utilize Third-Party Software Tools For Advanced Automation

Optmyzr is a great tool if you want a hands-off experience when it comes to using scripts.

Scripts are maintained and updated by the company. They also have dozens of Google Ads scripts to choose from.

Optmyzr does have a free 14-day trial so you can experience it before committing to a plan.

Adalysis is another great tool if you’re looking for in-depth ad testing capabilities and insights.

Similar to Optmyzr, Adalysis also has a 14-day free trial before committing.

Other tools recommended by the PPC community include:


NinjaCat Reporting.


There are many more out there, so I encourage you to research what third-party tool you will benefit the most from.


With all the available tools at your discretion, automation is not something to be feared.

As a PPC professional, your job is not at risk of going away.

If anything, using automation to manage and scale your accounts, allows you to be more strategic.

You’ll spend less time focusing on the time-consuming tasks, and more time analyzing the data coming in.

This change in how you spend your day-to-day in PPC can ultimately catapult your career success.

You’ll have the knowledge of how to use automation, coupled with your critical thinking skills, making you a better marketer.

The combination of automation + human is the ultimate key to success.

With any automation tool, it is extremely important that you understand the “why” behind the automation tasks. Automation can only go so far based on the inputs you give the systems to learn.

If you’re unsure of where to start, these three areas can help you on your way to getting out of the weeds and into the “why.”

More Resources:

Featured Image: Laurent T/Shutterstock

How To Replace Web Page Ads With Useful Widgets

There are different types of widgets that you can enable: weather, local news, latest tweets, famous quotations, did you know, interesting links, Facebook, and calendar.

If you’re ready to start enriching your Web browsing experience, here we go.

Getting Started

1. Install Adlesse on your browser of choice. 

Note: I’ve successfully used Adlesse in Opera and Chrome (both on Mac). For this tutorial I’ll be using Google Chrome.

2. Once you’ve installed the extension, you’ll automatically be taken to the Adlesse setup wizard. First you’ll be able to customize how often each type of widget is displayed. For each widget, you can choose to show it: often, sometimes, rarely, or never.

Don’t forget to set your current location so that Adlesse can display relevant news and local weather forecasts.

3.  Next, you’ll need to authorize Facebook and/or Twitter (via AOauth) so that you can receive feed updates via Adlesse.

4. After that, installation will be completed. If you need to change your settings at any time, you can just visit the settings page.

Adlesse in Action

Here is an example of Adlesse working on Make Tech Easier, where a Google AdSense block has been placed. Each widget shows at random, and you’ll often see 2-3 on the same page (if there are numerous ad units). How often a widget shows up is totally up to you, since you get to customize that in settings (as mentioned above).

You can also refresh the widgets manually and even choose to show the original ad. To do this, just scroll your mouse over the widget and you’ll see the option to switch to the original ad, at the top left corner of the widget.

A Few Things to Consider

2. I could not get Adlesse to work on Google or Facebook (as started on their website), but it could be because both of these sites have changed tremendously in the past year. On the Adlesse website, you’ll see screenshots of Adlesse working on the older versions of Google and Facebook. Hopefully, an update is in the works for the near future.

Final Thoughts

Charnita Fance

Charnita has been a Freelance Writer & Professional Blogger since 2008. As an early adopter she loves trying out new apps and services. As a Windows, Mac, Linux and iOS user, she has a great love for bleeding edge technology. You can connect with her on Facebook, Twitter, Google+, and LinkedIn.

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