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Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed.

YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.

Today, over 2.6 billion people use the platform.

And YouTube isn’t the only player in town.

Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found.

Local businesses can use video marketing to drive traffic, reach more customers, and grow online.

Here are four strategies to build your local video marketing strategy.

The Value Of Video Marketing For Local Businesses

Video is a powerful medium for local businesses.

While many might assume that video marketing is more in the domain of online businesses, there are many benefits of video marketing in the local sector.

Benefits Of Local Video Marketing

Revenue growth: Video marketing can influence buying decisions and increase revenue for your local business.

Brand awareness: Video exposes your business to more users across a wider range of platforms, helping drive visibility for your business

Trust and authority: Posting valuable content can build trust with your audience and lend authority to your business.

Search Engine Optimization (SEO): Embedding videos in your web pages and articles can help your site appear in Google organic or image search.

Backlinks: Videos can add value to your content and encourage other websites to link back to your website, which is good for SEO and referral traffic.

Relevance: Creating relevant and engaging videos can further support your existing marketing campaigns, teach users about your business, and improve your digital footprint.

How To Win With Local Video Marketing

Recent studies show that 70% of viewers have bought from a brand after seeing their video content on YouTube.

The opportunity is ripe for video marketing, even for local businesses.

Here are a few ways to make video work for your local business.

1. Drive Traffic With Educational Videos

Many small businesses struggle to drive organic website traffic due to having limited resources and reach. Your local business can potentially drive more visitors through SEO with educational video content.

Users are actively searching for information online.

Tools such as Semrush and TubeBuddy allow you to research the keywords users search for on Google and YouTube.

Based on the terms’ volume and competition level, you can create videos targeting these topics.

Say, for example, you are a small law firm.

You can create educational videos around:

“tips for hiring a divorce lawyer” (260 searches per month).

“divorce mediation tips and tricks” (170 searches per month).

“adoption laws” for your state (390 searches per month).

You’ll want to optimize your video title, description, and tags on YouTube for the target keywords you hope to rank for.

You can then publish your video on YouTube and embed the video on your website.

This can help drive organic traffic to your website and increase your website’s authority within your industry.

2. Build Trust With Product Highlights

Educated consumers are more likely to invest in brands they know and trust.

Video marketing can be a great way to build trust in your brand.

Product demos and tutorials allow you to demonstrate the benefits and features of your products.

You can show potential customers how they might enjoy your product, use specific features, and apply it to their everyday lives. Sometimes, showing is better than telling!

Where web page copy or blog articles don’t suffice, adding product highlight videos can encourage customers to buy from you.

So, if someone visits your shop and later checks out your website, a helpful video may be enough to entice them to make a purchase.

Further, if you can find keywords to target in your video, you may be able to rank your video on Google and YouTube.

If you have eCommerce functionality, this can be a good way to drive online sales.

3. Repurpose Video Content Across Social Media

Small, local businesses face unique challenges when it comes to marketing.

Often, the market is smaller and local competition can be fierce.

Add in the fact that many small businesses are tight on marketing resources, and it’s even more important to get the best bang for your buck.

That’s where content repurposing comes in.

You can essentially “reuse” your video content across platforms rather than making unique video assets with repurposing.

Here’s one example of how this works:

You conduct a Facebook Live video session via your local business’s Facebook page.

You then download the Facebook Live video to your computer to later upload to YouTube.

You edit your video and publish it to YouTube while also saving individual video clips on social media.

You re-share these video clips on LinkedIn, Instagram, Twitter, and Facebook.

Once live, you embed your YouTube video in your latest blog article.

You then link your blog article to your email marketing campaign.

In this case, you are turning a single video into multiple pieces of content to use across seven different platforms (YouTube, Facebook, Twitter, LinkedIn, Instagram, website, and email).

You can see how this is a significant time (and money) saver in your video marketing efforts.

4. Increase Connection With Company Bios And Testimonials

Customers often want to feel a close connection with the brand they hope to buy from.

This may be particularly true for local businesses closer to their local community.

Video content can help nurture this connection.

There are a few types of video ideas to build relationships with your customers:

Team Bios

Have your business’s team members share interesting facts about their passions, experience, and hobbies to build a connection between users and your company.

Testimonials

Ask existing customers if they’d like to offer video testimonials reviewing your products or services. This can help build trust with potential customers.

Interviews

Host an “ask a [profressional]” session so prospective customers can learn more about your industry, offerings, and/or company.

Tutorials

Show your service or product in action with expert-led walkthroughs (can be live or pre-recorded)

Event recap

Community engagement

Does your business host volunteering events, scholarships, or otherwise get involved in your local community? Show your team in action by recording your work and showcasing it on your Community Initiatives page on your website.

Facebook Live

Video content adds a personal touch to your marketing.

Nurture that connection with prospective customers and it may inspire a visit to your local business or online shop.

Use Video Marketing To Reach More Local Customers

Video marketing isn’t just the domain of online businesses.

Local businesses can also benefit from the video in unique ways.

While the goal may not be online sales, video marketing can nurture connection, trust, and engagement with prospective customers.

There are many creative ways to use video marketing in your local business.

Whether through educational videos, team bios, Facebook Live, or another medium, video is a great way to bolster your online and local presence.

More resources:

Featured Image: fizkes/Shutterstock

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4 Ways To Trim Video In Windows

You don’t need to master video editing to trim videos on your Windows PC. From the built-in Photos app to the newly integrated Clipchamp, there are multiple methods for trimming videos on a Windows computer.

And all of these methods work more smoothly than any Android or iOS app video-trimming app, thanks to the more powerful hardware of a PC. So here are the four ways to trim videos in Windows.

Table of Contents

1: Trim Video in Windows Using the Photos App

The Photos app may not be a fully-featured video editor, but it can trim videos just fine. You can cut out a single chunk from a longer video file or trim multiple segments and combine them at the end.

The best part is that the app is present in all versions of Windows 10 and 11, so you don’t have to look for a new tool.

Open the

Photos

app by searching for it in the Start Menu.

By default, the app opens in the Collection tab, displaying your recently acquired pictures. Switch to the

Video Editor

A new video project will open, prompting you to title it.

Navigate to the folder containing your target video and select it. The video will now appear in your Project Library.

To start editing, drag the video to the

Storyboard

at the bottom.

Now you can see multiple editing options in the Storyboard tab. Select

Trim

to proceed.

The interface changes to display only the current video, with a draggable slider at the bottom and the current clip length on the right.

Pull the sliders to trim the video down to the size you want, and select

Done

The Storyboard will now have the trimmed-down clip. The good thing about this method is that you can also combine multiple clips to create a combined video. Just drag down another video into the storyboard and trim them as needed.

When ready to export the results, select the

Finish video

option from the top right.

Specify a video quality, and hit

Export

to save the video.

Once you select a file name and location, Photos will start exporting your video clip. This might take a bit of time, depending on the length of the video and your PC’s hardware capabilities.

The saved clip will start playing in a new window when the export is complete.

2: Trim Video in Windows 11 With Clipchamp

For those not in the know, Microsoft recently acquired the popular online video editor Clipchamp. And now, the app’s desktop version comes bundled with the latest update of Windows 11.

This free version lets you trim videos, apply animations, and export the final product without watermarks. It is much easier to use than the default Photos app and the perfect way to make clips if you use Windows 11.

After accepting the license agreement, the update will start downloading.

The installation will start as soon as the download completes. As most of the process operates in the background, you can continue working on your PC while the update installs.

To finish things up, you need to Restart your computer. Select

Restart Now

in the notification that appears.

Now we can actually start using Clipchamp. Open the app by searching for it in the Start Menu.

If this is your first time opening the app, you will be prompted to sign in with your Microsoft or Google Account.

After you log in, you will be presented with a questionnaire that you can choose to

Skip for now

The Clipchamp desktop app will now open in full. You can start with a bunch of video templates, though we will use the

Create a video

option for now.

The editing interface is similar to the Photos app, with a storyboard at the bottom and your added media on the left.

Use the

button on the top left to import a video. Clipchamp has far more options than Photos, allowing you to add photos from your phone, camera, or a cloud storage service. Select

browse files

to import a video present on the disk.

Your imported video will show up on the left panel, ready to be edited.

Like in the Photos app, you need to drag the video to the storyboard.

This will open the video, displaying a thumbnail slider at the bottom.

To trim the video, just drag the sliders in from the sides. You can judge the length of the clip by the time stamps displayed above the thumbnails.

When done, use the

Export

button on the top right to save the clip.

Clipchamp will start exporting your video. You can also share the clip to various social media platforms from this page itself.

Once the process is complete, the clip will show up as a downloaded file on your computer.

3: Trim Video Online Using Canva

Clipchamp is already integrated into Windows 11, but there are other online video editors. If you are using an older version of Windows, Canva is a great option to trim videos through a web browser.

To trim a video with Canva, head to its website’s video editor and use the

Edit a video

button.

If you haven’t logged in yet, Canva will now prompt you to do so. You can use a Google account, email ID, or Facebook account for this.

The selected video will start uploading, displaying a progress bar below it.

To edit the video, you must drag it to the storyboard panel at the bottom right.

The video will start playing on the top right panel, with a series of thumbnails displayed at the bottom. Simply drag the edges of the timeline to remove part of the video.

Specify a file type, and select

Download

. The file size will depend on the length of the clip and the type of encoding you choose.

The clip will start downloading, accompanied by an ad by Canva. The actual browser download will start once this progress bar finishes.

4: Trim Video Offline With OpenShot

The problem with professional video editing tools is that they add a watermark to your videos unless you get a paid license. Fortunately, there are some incredible free video editors that you can use without shelling a buck.

Head to chúng tôi to download the free editor.

The tool is available for all PC platforms, both as an installer and a portable app. You can also get it from the Microsoft store.

Running the app opens a dark-themed window with the usual layout of a video editor.

The loaded video will immediately start playback on the right. Pause it from the video controls below the player.

To trim the video, drag the white arrows at the edges of the progress bar.

As the video starts exporting, its progress will show up in the

Jobs

panel on the far right.

Once the process is complete, you will see a green check mark with the clip’s duration.

What Is the Best Way to Trim Videos In Windows?

The default Photo app is the simplest way for a Windows user to trim videos. It’s easy to use, good enough for this small task, and comes already installed on your PC.

For those running the latest version of Windows 11, Clipchamp is a better option. It comes with social media templates, stock footage, and various filters you can apply to a video. It also has a more user-friendly interface, making it a better tool for casual users.

Built-in apps aren’t the only methods either. You can try an online video editor like Canva or download a third-party tool like Shotcut. Any of these options will let you cut videos and export them without a watermark.

Youtube Launches 4 New Features For Video Creators

YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel.

Each of the new features were previewed in the latest edition of the company’s ‘Creator Insider’ videos.

Some are available now, while others are rolling out over the next few weeks.

Here’s more about the new features for video creators.

Know When Your Audience is Online

One of the new features YouTube is rolling out was initially launched last month in a limited preview.

Now it’s being rolled out to 100% of channels.

For the first time ever, YouTube is giving creators access to data which lets them know when their audience is online.

This data will pinpoint which hours during the week a channel’s audience is most active.

Here is an example of what the data will look like for creators when viewed in YouTube Studio:

YouTube recommends using this data to determine the best times to broadcast live streams.

Channels may also choose to schedule the publishing of videos when most of their audience is online.

However, YouTube says there’s no conclusive evidence indicating that’s a good tactic.

See: YouTube to Show Creators What Time of Day Their Audience is Online

Review Inappropriate Comments

Creators will see a message in YouTube Studio when the setting has been enabled for their channel.

The setting is available to all channels already, and it can be turned on or off at any time.

Over the past two years since the feature launched there have been teams focused on expanding it to cover 13 languages, as well as improve its accuracy.

Scheduling Community Posts

The ability to schedule community posts is now available on the desktop web main app.

This feature allows creators to draft community posts ahead of time and specify a future publishing date.

YouTube stresses that it’s listening to creator feedback, as this was a heavily requested feature.

Video Chapters

In a few weeks, all creators will be getting access to the new video chapters feature.

This allows creators to break down their videos into different chapters that the viewer can jump through.

In order to utilize this feature, all you have to do is add timestamps to the video description and ensure the first one starts at “0:00”.

Also, the video must have at least 3 chapters, with each chapter being 10 seconds or longer.

Here’s an example from YouTube’s own video:

If creators want to opt out of this feature, but still offer timestamps in their video descriptions, use anything but “0:00” as the first timestamp.

For more information about any of these features, see the video below:

Related: YouTube for Beginners: How to Set up Your Channel

Video Offers Glimpse Of Biosafety Level 4 Lab

“There is no other facility in the United States that we could have toured in this manner,” says TWIV host Vincent Racaniello. NEIDL is one of just two BSL-4 labs based at academic centers. The second academic facility is at Galveston National Laboratory in Texas, and others are operated by the National Institutes of Health and the federal Centers for Disease Control and Prevention. “I was amazed at the NEIDL,” says Racaniello, who toured the $200 million facility with cohosts Alan Dove and Rich Condit. “The safeguards in place are impressive, and after touring the NEIDL, I was convinced that it is the safest place on Earth to work on dangerous viruses like Ebola and Lassa.”

In the video, Racaniello, Higgins Professor of Microbiology and Immunology at Columbia University, Dove, and Condit are accompanied by Ronald Corley, a NEIDL associate director and a School of Medicine professor and chair of microbiology, together with Paul Duprex and Elke Muhlberger, associate professors of microbiology and NEIDL investigators. They begin on the building’s perimeter, where “embassy standard” barriers are strong enough to prevent a 15,000-pound truck going as fast as 50 miles an hour from entering the grounds. All the fences are wired for motion detection. After an iris scan (“Dead eyes are unreadable,” says Corley), the team passes through the equivalent of airport Transportation Security Administration–scanning and then makes its way to the BSL-4 level, a building within a building with 12-inch-thick walls and 14-inch heavily rebarred concrete flooring.

When Racaniello asks about the risk of earthquakes, Corley’s response is reassuring. While the greater NEIDL structure is built into the bedrock, the BSL-4 floors are flexible and can move with a different frequency than the main structure. If there is any contamination—a leak, or spill—the rooms fill with vaporized hydrogen peroxide or vaporized formaldehyde, he explains, and the thick walls are coated with multiple layers of epoxy resin to ease cleanup.

Environmental health and safety expert and trainer John Tonkiss coaches the team as they wriggle into cumbersome protective suits and boots, and helps them practice moving from ventilating hose to hose—an unhooked hose can become “a missile,” he says. Lost in the suits and tethered to the hoses, the team has difficulty with simple movements, like settling into a chair. Rancaniello speaks through the whoosh sound of the suit (“You need to expel the air in the suit to feel comfortable,” Tonkiss says) and gets the feel of the gloves as he cradles a pipette. Actual BSL-4 researchers undergo “full suit training,” which is far more rigorous.

Corley, along with MED colleagues Duprex and Muhlberger, sat down for a video interview with Rancaniello last September for TWIV’s 200th webcast. “We thought that because NEIDL’s BSL-4 area wasn’t open this might be a good opportunity for the video tour, because it can’t be done once the lab is open and functioning,” he says. The TWIV television crew spent two days at the site, and Corley hopes the webcast’s “unprecedented view” will serve as “an education piece.” The shoot was also “a lot of fun,” he says. The film was vetted by NEIDL’s security group, which identified certain scenes that might pose a security risk, and Corley says those scenes were deleted from the footage.

BSL-4 clearance is required for labs that work with pathogens that pose a risk of life-threatening disease. In the most recent development on its way to full operation, last week NEIDL received BSL-3 and BSL-4 approval from the Massachusetts Secretary of Energy and Environmental Affairs. The agency issued a Massachusetts Environmental Policy Act (MEPA) certificate on March 2, clearing the way for the issuance of final state permits for the project. Boston University will now request permission from the Boston Public Health Commission to transfer ongoing BSL-3 research from an existing BSL-3 lab on the Medical Campus to the NEIDL. BSL-4 research will not begin until some additional regulatory and judicial determinations are made.

Explore Related Topics:

3 Best Ways To Remove Sound From Video On Android

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Removing audio from a video may sound like a complicated task, but it really isn’t. In fact, you can do it right from your phone in a few easy steps. In this post, we’ll walk you through three simple methods to remove sound from a video on your Android phone. So, without further ado, let’s get right to it.

1. Use Google Photos to Remove Sound From Video

Google Photos is arguably the best gallery app on Android. It’s jam-packed with various photo and video editing features. Among other options, it also lets you remove audio from a video with ease.

Here are the steps you can follow.

1. Open Google Photos on your phone and navigate to the video from which you want to remove the sound.

2. Tap the Edit option at the bottom to open your video in Google Photos’ video editor. Then, in the Video tab, tap the speaker icon to mute the audio.

3. Lastly, tap the Save copy button in the bottom right corner.

And that’s about it. Google Photos will save your video without audio as a separate file.

2. Use Samsung Gallery App to Remove Sound From Video

If you have a Samsung Galaxy phone, you may prefer using its default Gallery app instead of Google Photos. Luckily, Samsung’s Gallery app also includes a slew of video editing tools. Here’s how you can use it to remove audio from a video.

1. Open the Gallery app on your Samsung phone and navigate to your video.

2. Tap the pencil icon at the bottom to open your video in the video editor.

3. Tap the speaker icon in the bottom left corner and then use the slider to turn the Video volume all the way down.

Tip: One major benefit of using the Samsung Gallery app over Google Photos is that it also gives you the option to replace the audio in your video. To do so, tap the Add background music option and use any audio from your phone.

4. Lastly, tap on Save as copy in the top right corner, and your video will be saved as a separate file.

Apart from removing audio, the video editor on your Samsung phone also allows you to easily trim, crop, and rotate videos.

3. Use the Canva App to Remove Sound From Video

Canva has emerged as a popular design tool in recent times. Whether you want to create logos, eye-catching Instagram posts, or edit a video, Canva provides all the necessary options. So, in case you don’t want to use the built-in gallery app or just want more options, you can use the Canva app on your phone to remove audio from any video. Here’s how:

1. Download and install the Canva app on your Android. Sign in using your Google or Facebook account and allow all the necessary app permissions.

2. In your phone’s gallery, open the video from which you want to remove the sound. Tap the share icon at the bottom and select Canva from the share sheet.

3. Select your preferred size for the video and tap the right checkmark at the top. This will open your video in Canva’s video editor.

4. Tap on your video and you should see some options at the bottom. Scroll through them and tap on Volume.

5. Turn off the Volume toggle to mute your video. Alternatively, you can use the slider to decrease the volume level to your liking.

6. Tap the export icon in the top right corner and select Download from the menu that appears.

7. Use the drop-down menu under File type to select the suggested option and tap on Download.

Wait for a few moments and Canva will save your edited video.

Besides Android, you can use the Canva app to remove audio from videos on your iPhone or computer as well.

Silence Is Golden

Aside from the methods listed above, you can also use a dedicated video editing app like InShot to remove sound from a video on your Android. Alternatively, you can use a website like AudioRemover to do the same. However, that would require you to upload your video to that website’s server. If you ask us, it’s best to stick to the trustworthy options as much as possible.

Movavi Video Editor: Unlocking Creativity With Ease

As someone who enjoys creating videos, I’m always on the lookout for user-friendly software that allows me to bring my ideas to life effortlessly. Movavi Video Editor caught my attention with its promise of simplicity and versatility. I was excited to explore its features and put it to the test. In this review, I will share my experience using Movavi Video Editor and delve into its various modes, editing capabilities, and overall value.

Movavi Video Editor offers two modes: automatic and manual. The automatic mode, called Quick Video, allows you to create themed movies in just a few steps. I found this mode particularly useful when I wanted to create a video quickly without spending too much time on intricate editing. By uploading my files, selecting a template that suited the mood of my video, choosing a soundtrack from the built-in collection, and making a few adjustments, I had a visually appealing video ready to go.

In the manual mode, I was impressed by the editing space provided by Movavi Video Editor. The handy timeline marked the length of my video, and I could scale it up or down for more precise editing. The preview window allowed me to see my changes in real-time, and I could adjust the quality of the video specifically for the preview. I appreciated the flexibility to change the aspect ratio, enable guidelines for object placement, and even take screenshots directly within the program.

Movavi Video Editor organizes its editing features into user-friendly tabs. The Import tab allowed me to easily upload files from my computer, record videos from my webcam, or capture microphone output. I could add files directly to the multitrack or store them in the Media Bin for later use. The inclusion of built-in content, such as sounds, music, videos, backgrounds, and effects packs, expanded my creative options.

The Filters tab provided a wide range of artistic effects, color filters, and adjustments to enhance the visual appeal of my videos. In the Transitions tab, I found dynamic and elegant fade effects that helped create seamless transitions between clips. The Titles tab offered templates for opening or closing credits, subtitles, and captions, saving me time and effort in creating professional-looking text overlays. Lastly, the Stickers tab presented a collection of themed clip-art objects that allowed me to add creative elements to my videos effortlessly.

When it came to audio editing, Movavi Video Editor didn’t disappoint. The synchronization feature allowed me to align similar tracks recorded on different devices seamlessly. The equalizer enabled audio refinement, and the AI-powered noise removal worked wonders in eliminating unwanted background noise. The availability of various audio effects, beat detection for precise audio synchronization, sound autocorrect for enhancing voice recordings in noisy environments, noise gate, manual sound adjustment with a sound compressor, and reverberation effects added depth and clarity to my audio.

Movavi Video Editor provided a wide range of export options to suit different needs. I could save my edited videos in various formats, including popular ones like MP4, MOV, AVI, MP3, and even GIF. I appreciated the option to optimize the output specifically for my device or directly upload my videos to platforms like YouTube, Google Drive, and Vimeo without leaving the program.

In terms of pricing, Movavi Video Editor offers flexibility. At the time of writing this review, the one-year subscription was priced at $54.95, and the lifetime license at $74.95. These prices may vary, so I recommend checking the product page for the most up-to-date information. The software also provides a trial version with a 7-day trial period. However, it’s important to note that the trial version adds a watermark to output videos and limits the audio length when saving a project as an audio file.