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Meet BU’s New Falcon Chicks StuVi II home to birds of prey

The brood of chicks consists of two males and one female. Photos by Mike Spencer

A pair of local BU parents is preparing to become empty nesters. Literally.

We’re talking about the family of peregrine falcons that reside high atop BU’s 26-story StuVi II. Last month, three chicks hatched and took their first flights last week, and soon will begin hunting their own pigeons and rats and looking for new quarters.

BU’s peregrine falcon family was fathered by “Zorro,” whose comings and goings have been closely documented by a community of passionate local bird watchers since 2010. He was formerly spotted at Boston’s Children’s Hospital, along with an unidentified female partner and chicks. Two years later, he was spotted again, this time on a StuVi II ledge, possibly with the same female, and with two new chicks.

In early June, local bird enthusiast David Gates noticed that the parents had three new chicks, a big deal since peregrine falcons are still considered endangered in Massachusetts. Last fall, however, the state’s Division of Fisheries and Wildlife (MassWildlife) and the Fisheries and Wildlife Board recommended the birds’ status be changed to “threatened” because of an increased number of falcon nesting pairs in the state.

After his discovery, Gates reported the news to MassWildlife, noting that the now seven-year-old Zorro was the proud father. MassWildlife sent out a team to band and carefully examine the new family members, and BU Today was invited, along with several local falcon enthusiasts, to witness the event.

Before going out onto the StuVi II roof, Tom French, MassWildlife Natural Heritage and Endangered Species program assistant director, warned the group to be careful. “I want to go quietly up to the box so I can catch the chicks,” he said. “Sometimes the parents are very aggressive.” Out on the roof, the group could hear the adult falcons’ cries and see them circling anxiously overhead. “Don’t worry, that’s just normal behavior from mom and dad when anyone comes to band their chicks,” assured local birder Ursula Goodine.

The fastest flying birds in the world, peregrine falcons can dive at a speed of 200 miles per hour. Goodine and crew stood on lookout and held up a broom to ward off the parents from diving and attacking French as he scooped up the chicks. French was hoping to catch the mother with a net and band her, too.

The group stood under an awning while French quietly approached the nest. He explained that falcons don’t build traditional nests, and in nature often nest on cliffs. With BU’s permission, in 2013 French had placed a box on the side of StuVi II, hoping that if Zorro and his companion returned to nest, the box would help protect the nest and eggs from the elements. It wasn’t until this year that the falcons used the box for their newly hatched chicks.

Next, he carefully reached for three of the bags and took out a chick from each. With their gray faces, yellow feet, and fuzzy white bodies, they resembled Furby toys. Not yet able to fly, they stood, quietly at first, a few inches high, then began lightly squawking and hopping.

“Even as chicks, it’s amazing how deep they can dig their talons in,” French said as he picked each one up carefully to fit a metal band around its leg. MassWildlife bands as many peregrine chicks as possible each year, which involves fitting a small metal tag with unique state and federal numbers around the bird’s leg. The identification numbers help scientists track birds’ migration, age, population growth, reproductive status, and more, he said. The bands are “field readable,” meaning that a bird watcher can read the numbers using binoculars and then record them to keep track of each individual bird. That’s how Gates was able to identify Zorro as the father of the current brood.

Timing is critical. “If we waited another week we couldn’t do this—they’d be all over me,” French said as he secured the bands. He estimated that the chicks were about three-and-a-half weeks old. “Feathers are incased, blood feathers, dandruff is sheath,” he announced, as a coworker recorded his observations. “I want this banding to be right, because once it’s on there, it’s on for life,” and with that, he secured the metal rings around each bird’s leg. A quick examination told him that there were two males and one female.

After some photos were taken, French placed each bird back in its bag and returned them to the safety of the nest. The parents continued to swoop and squawk overhead until the visitors left.

The three chicks have been on “fledge watch” for the last few weeks, and finally took their first, tentative flights on June 29. Occasionally, chicks can land on the ground or get stuck, and if that happens, members of the BU community are asked to call MassWildlife for assistance.

BU has been home to other wildlife over the years: bats, skunks, opossums, raccoons, wild turkeys, and hawks. Nearby neighborhoods have on occasion reported sightings of coyotes, deer, and even a black bear.

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Flying Up To Meet Asteroids

Partly to help explain solar eclipses, the ancient Egyptians had a story about the serpent god Apep, the Uncreator, who tried to swallow the sun god Ra as he crossed the sky.

Apep — the Greeks called him Apophis — personified death, destruction and chaos. His opponent was the goddess Ma’at, who represented all that was light and truth.

Now, a group of NASA scientists is hoping Ma’at will once again help humans ward off the harbinger of destruction.

The MAAT satellite — Measurement and Analysis of Apophis Trajectory, a conveniently descriptive acronym — is still just an idea. But if it’s built, the modestly priced probe could help illuminate one of the solar system’s most famous and most misunderstood asteroids.

A few months after its discovery in June 2004, asteroid 99942 Apophis was briefly thought to pose a serious threat to Earth in either 2029 or 2036. But further calculations showed it is unlikely to hit the planet, unless it passes through a gravitational “keyhole” that might send it swinging Earthward seven years after its initial visit.

This would be bad, explained David Morrison, director of the Lunar Science Institute at NASA’s Ames Research Center at Moffett Field, Calif.

Apophis is about 1,000 feet across and roughly the size of a 25-story building. The 1908 Tunguska meteoroid, which caused a massive fireball and flattened a forest in Siberia, was about 10 times smaller and about 1,000 times weaker in terms of energy. “Where Tunguska would have destroyed a city, something like Apophis is rather worse. It would ruin your whole day,” Morrison said. “That’s big enough to destroy a state in the U.S., or a small country. It’s not something that you would want to sit back and (ignore).”

Thankfully, Apophis is not likely to hit Earth, but it’s worth studying because it comes so close and there are many other asteroids like it, Morrison said.

It does seem like a good starting point for missions to understand these sub-kilometer asteroids,” he said.

As of Saturday, March 21, there were 6,163 known near-Earth asteroids, about 770 of which are a dangerous half-mile in diameter or wider, according to the Near Earth Object Office at NASA’s Jet Propulsion Laboratory. Their paths around the sun occasionally bring them across Earth’s orbit. With enough warning — and so long as we know about the asteroid’s existence, we’d have some warning — humans could send a spacecraft to a threatening rock and kick it away by slightly altering its trajectory.

The MAAT probe would be designed to match Apophis’ orbit and tell us if we need to move it. More cost studies are needed before NASA has a price tag, but Morrison said the mission is intended to be relatively inexpensive, around $100 million. It will piggyback onto a satellite going up to a geosynchronous orbit, about 18,000 to 22,000 miles above Earth, and continue until it hooks up with the asteroid. It won’t land or crash, unlike previous asteroid missions such as Deep Impact, but it will shed some light on the space rock by flying in formation with it.

It would carry several cameras, a radio system and a laser range system to measure the distance between MAAT and Apophis so scientists can determine the asteroid’s mass and trajectory. “If we ever face one that will hit us, the first question they are going to ask is its trajectory. It’s only in Hollywood that asteroids change orbit. Once you determine the orbit carefully, then you can predict where it will be in the future,” Morrison said.

Scientists hope a refined understanding of Apophis’ path around the sun will erase lingering worries about its odds of striking Earth. “It would be nice to have a press conference and tell you for sure it’s not going to happen,” Morrison said.

The number was soon revised down after a flurry of observations; as of now, the chances of Apophis hitting Earth in 2029 are about 1 in 45,000. In 2029, it will pass within about 18,000 miles of Earth, well within the range of geosynchronous satellites, but scientists at JPL say its trajectory won’t endanger the satellites.

That’s where it gets interesting, however. Earth’s gravity will dramatically affect Apophis’ orbit, leaving scientists to estimate where it will end up next.

If Apophis passes at 18,893 miles above Earth, it will pass through a gravitational “keyhole” about half a mile wide, which would nudge it just enough to send it on a course for collision with Earth seven years later, on April 13, 2036. MAAT will provide more data to check these estimates and tell us whether we should do something to move Apophis from that keyhole using a solar sail, some added weight or a space tugboat of sorts. It’s also a way to test a type of asteroid- tracker that might be really important someday.

We don’t know exactly where Apophis is going to go, but it’s very unlikely that it will end up on an impact trajectory,” Morrison said. “But it is a prototype of the type of object that we might have to deal with.”

Scientists at JPL are confident further observation will show Apophis will pass about 49 million miles from Earth on April 13, 2036, which happens to be Easter Sunday.

That date is one of many numerological coincidences that have helped make the asteroid famous: For one thing, Apophis is Near Earth Object 99942 — 999 upside down is 666, the “number of the beast,” a number associated with the end-times prophecy in the New Testament chapter Revelation. It is expected to pass Earth the first time on April 13, 2029 — a Friday the 13th. What’s more, 2 + 0 + 2 + 9 = 13.

Feeling unlucky yet? Maybe the probe named for goodness and light will be able to help illuminate this dark nomad of the sky.

Near-Earth Asteroid Talk

Bu’s Ties To Super Bowl Lii

BU’s Ties to Super Bowl LII What team owners Robert Kraft (Pats) and Jeffrey Lurie (Eagles) have in common

Philadelphia Eagles owner Jeffrey Lurie (SED’75) (left) and New England Patriots owner Robert Kraft (Hon.’95) before the start of Super Bowl XXXIX in 2005, the last time the two teams faced off for football’s biggest prize. The Pats won the game, 24-21. Photo by Jed Jacobsohn/Getty Images

BU has awarded degrees to Eagles owner Jeffrey Lurie (SED’75) and Pats owner Robert Kraft (Hon.’95)

The two teams met in 2005 at Super Bowl XXXIX, where the Pats picked up their third Vince Lombardi Trophy

Kraft has an honorary Doctor of Laws; Lurie, once a BU adjunct assistant professor of social policy, has a master’s in psychology

BU has ties to this year’s Super Bowl, somewhat surprising since the University no longer has a football team. The owners of this year’s contenders, the New England Patriots’ Robert Kraft and the Philadelphia Eagles’ Jeffrey Lurie, have degrees from BU. Kraft received an honorary degree in 1995 and Lurie a master’s in psychology from the School of Education in 1975.

The two gridiron rivals were Patriots fans growing up in Brookline (Kraft) and West Newton (Lurie) and are said to be close friends, despite competing to buy the Pats in 1994: Kraft won. They also met as challengers at Super Bowl XXXIX in 2005: the Pats won.

Kraft said that experience taught him that you have to control your venue, and the lessons he learned were a driving force in his purchase of Foxboro Stadium in 1988, before he even owned the Patriots (that stadium was demolished in 2002 and replaced by the Patriots’ current home, Gillette Stadium).

In the five years before Kraft bought the team, the Patriots won just 19 of 80 games and never made it to the playoffs. During the Kraft era, the team has qualified for the playoffs 19 times (17 as division champions). Under his leadership, the Pats have recorded at least 9 wins in 21 of 24 seasons and taken more division titles and conference crowns (8) than any other NFL team. In 2024, the Patriots claimed their fifth Super Bowl championship.

Kraft, who has a bachelor’s from Columbia and an MBA from Harvard, received an honorary Doctor of Laws from BU in 1995. Others receiving honorary degrees that year included John R. Silber (Hon.’95), BU president emeritus and former chancellor, and Tony-winning actor Jason Alexander (Hon.’95).

Lurie attended the first Patriots game ever (a loss to Denver) in 1960 as a nine-year-old and eventually became a season ticket holder. Back then, the Pats didn’t have a home field and would play at Nickerson, Fenway Park, Harvard Stadium, and BC’s Alumni Stadium. Lurie, an avid Red Sox fan, earned an undergrad degree at Clark University and a PhD at Brandeis University. He was once a BU adjunct assistant professor of social policy.

Lurie’s grandfather founded the General Cinema movie chain, later the now-defunct Harcourt General, Inc., a $3.7 billion conglomerate based in Chestnut Hill. Lurie left academia in 1983 to work for the family business as a liaison between General Cinema Corporation and the production community in Hollywood. He founded Chestnut Hill Productions in 1985, which was responsible for a string of Hollywood movies and TV shows. Screen Pass Pictures, a nonprofit he later formed, produced the 2010 documentary about the 2008 financial crisis, Inside Job, winner of an Academy Award for Best Documentary Feature.

Lurie switched his football allegiance in 1994 when he bought the Eagles. Under his ownership, the team has had the most successful era in franchise history: eight National Football Conference (NFC) East titles, playing in six NFC Championships, and a Super Bowl appearance in 2005. He constructed two new facilities for the team in South Philadelphia: the NovaCare Complex (2001) and Lincoln Financial Field (2003).

In 2023, Lurie launched the Eagles Autism Challenge, a fundraising effort to address the complex medical and scientific issues associated with autism. Lurie was inspired by his younger brother, who is autistic.

The colorful franchise owner has a penchant for dancing with his players.

The Eagles are widely considered to be Sunday’s underdogs, although Pats quarterback Tom Brady doesn’t see it that way. In a recent NFL Network interview, Brady described the competition as “well-coached. They’re good in all three phases. They play complementary games. They do a great job. There’s no underdogs in the Super Bowl. They’re the first seed in the NFC. Man, they’re 13-3. They had an incredible season. I don’t buy into any of that. I think they’re as dangerous as any team in the league. It’s going to come down to whoever plays the best, and hopefully it’s us.”

No matter who wins, BU can lay claim to some reflected glory.

The 52nd annual Super Bowl is this Sunday, February 4, at US Bank Stadium in Minneapolis. Kickoff is at 6:30 pm, and the game will be broadcast live on NBC.

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Bu’s Very Own Fringe Festival Returns

In the slide show above, Sharon Daniels, director of the Opera Institute, and Jim Petosa, director of the school of theatre, discuss this year’s Fringe Festival, which opens tonight with The Good Person of Setzuan.

When Sharon Daniels began the Boston University Fringe Festival 13 years ago, performances took place in converted classrooms, opera students built the sets, and faculty hung lights and painted floors. “We’ve come a long way,” Daniels says.

Inspired by the Edinburgh Fringe Festival, Daniels, director of the College of Fine Arts Opera Institute and an associate professor, used BU’s version to provide more roles for Opera Institute students. It has grown to include performances by students from the school of theatre in a month-long celebration of lesser known and rarely seen work.

Performances take place in intimate black-box theaters, says Daniels, so audiences are practically on stage. “When you’re sitting four or five feet away from an actor or singer who is working as intensely and profoundly as these young people do, it can be very exciting,” she adds.

Directed by David Gram, a CFA lecturer, The Good Person of Setzuan plays at the Boston University Theatre, Lane-Comley Studio 210, 264 Huntington Ave., on October 9, 10, 11, 16, 17, 22, and 24.

Diventare, written by Jenny Rachel Weiner (CFA’09), is a product of the school of theatre’s New Play Initiative. When Linda’s daughter is swept into the sea, she seeks refuge in an imaginary underwater kingdom. The play, which chronicles her journey through grief, denial, anger, and acceptance, “is a powerful, provocative, and very sophisticated form of storytelling,” says Petosa. “The audience, too, will be swept away.”

Directed by Ellie Heyman (CFA’11), Diventare opens at the CFA Theatre Lab, 855 Commonwealth Ave., on October 14 and runs through October 18; admission is free.

Next up is a revival of Antigone. Based on Sophocles’ classic drama, it features music and a libretto by former CFA faculty member Marjorie Merryman. When Antigone’s brothers, Eteocles and Polyneices, kill each other, Creon, the new ruler of Thebes, refuses to give Polyneices a proper burial. Antigone resolves to bury him in secret, and tragedy ensues.

Directed by Petosa, with musical direction by William Lumpkin, a CFA associate professor, Antigone is being performed at the BU Theatre, Lane-Comley Studio 210, on October 17, 18, 23, and 25. It will also be featured in the spring’s InCite Arts Festival in New York City.

Composer William Bolcom wrote Lucrezia for the 2007 New York Festival of Song. The one-act comedic opera, a “riff” on Niccolò Machiavelli’s La Mandragola, is retold from the viewpoint of Lucrezia, a seemingly virtuous woman pursued by the unscrupulous Callimaco. “It’s a crazy comedy with disguises and farces,” Daniels says.

Directed by E. Loren Meeker (CFA’99), with musical direction by Allison Voth, a CFA assistant professor, Lucrezia will be at the BU Theatre, Lane-Comley Studio 210, on October 24, 25, 30, and 31.

The Fringe Festival’s final piece, Recital Meets Theatre, is performed by second-year Opera Institute singers. Audiences for classical music song recital are diminishing, Daniels says, and Recital Meets Theatre seeks to bring new life into centuries-old repertoires by revamping the recital format. Opera students perform pieces in a traditional song style rather than operatically, and the songs are staged with props and costumes. “This process brings a new concept on how to appreciate song literature,” Daniels says.

Recital Meets Theatre will be performed one day only, November 1, at 2 p.m., at the BU Theatre, Lane-Comley Studio 210; admission is free.

“As much as I love our main stage productions,” says Daniels, “there’s something extraordinary about these up-close realizations. Being in the presence of the process is very special.”

CFA’s Fringe Festival runs today, Friday, October 9, through Sunday, November 1. Tickets are $7, unless otherwise noted, and may be purchased online, by phone at 617-266-0800, or in person at the BU Theatre box office, 264 Huntington Ave. Performance times vary; check the calendar for a full schedule.

Vicky Waltz can be reached at [email protected].

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Pov: A Lesson From Bu’s 150Th Commencement

POV: A Lesson from BU’s 150th Commencement

Voices & Opinion

POV: A Lesson from BU’s 150th Commencement President Brown writes: “Our students were not picking a fight. They were attempting to implement the cancel culture”

On May 21 I officiated at my 18th and final Commencement ceremony as president of Boston University. It was an unruly affair. David Zaslav, president and CEO of Warner Bros. Discovery and our alumnus, was our Commencement speaker and an honorary degree recipient, invited long before the ongoing strike by the Writers Guild of America (WGA) began on May 2. Not surprisingly, there were protesters both outside and inside our ceremony, as the leaders of the media business are at the focus of the labor dispute.

Some graduating students stood and turned their backs to the speaker and displayed signs. There were organized chants imploring Mr. Zaslav to pay his writers. For a university committed to free speech, protests are appropriate and common. The right to protest and freely express strongly held convictions is essential to sustaining the liberal democracy that we enjoy.

But what we witnessed on Nickerson Field during Commencement veered, regrettably, in a different direction. A handful of students shouted obscenities at Mr. Zaslav. I flinched, as my reaction harkened back to my teen years, over half a century ago, on the south side of San Antonio, Tex. In that era, shouting the words that I heard from the field would be the precursor to a fistfight. I can’t imagine how Mr. Zaslav felt hearing these obscenities directed at him. I have apologized to Mr. Zaslav for the behavior of these students.

The students who were appallingly coarse and deliberately abusive to Mr. Zaslav were entitled to attend Commencement because they were being awarded degrees that they earned from Boston University. They sought to make a statement, out of passionate conviction, but in the moment, they forgot that in a liberal democracy, personal autonomy and freedom of speech come with responsibilities. One responsibility, particularly in an institution for which freedom of speech is the oxygen that sustains our mission, is respect for the speech rights of others. The deliberate effort to silence a speaker is at odds with this fundamental value. I am disappointed that some members of our graduating student body seem painfully unaware—or perhaps even hostile to—this idea.

I am also disappointed at the insensitivity to our many guests—especially parents and grandparents—who came from far and wide to celebrate the success of a cherished relative. The willingness to spoil the occasion for these literally thousands of guests to not only make a point, but also literally prevent the speaker from conveying his message, was painful and embarrassing to witness. I would stress that from my vantage point—and that of others—the individuals behaving badly constituted a small minority. But that fact does not diminish my disappointment.

On reflection, it seems to me that the incivility on Nickerson Field is indicative of the divisions in our country. People shouting anonymously at each other, accomplishing nothing but feeling gratified for doing so, while generating material to post on social media. In our specific case the shouters infringed on the rights of others—to be heard or, more simply, to celebrate a milestone for a new graduate in a ceremony not disfigured with obscenities. We must do better and be a place where freedom of speech and the vital instrument of lawful protest can coexist and foster every individual’s sense of belonging.

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Where Big Data And Physical Markets Meet

by Yaniv Vardi

The industrial revolution occurred in the 18th century, ushering in the industrial age, which continued through the 20th century.  On its heels, began the information age, which is ongoing, according to most experts.  While the industrial age focused on automation and mass manufacturing, the information age is based on today’s extensive communication infrastructure, which has enabled access to virtually endless information. 

The Evolution of Data

Historically, products were classified into tangible products and non-tangible services.  Marketing theories have narrowed this distinction (tangible and non-tangible goods), to what is known as the “goods and services continuum,” a model in which some products are an obvious combination of purely tangible goods and associated services. 

Until recently, information was considered too abstract a commodity to be classified as either a good or a service. Even intangible services were thought to require some physical presence, whether in their delivery or effect, to actualize their utility. Platonic information – or data as we so commonly refer to it today – was generally reserved for matters of education, statecraft or religious studies. 

Yet, as businesses and technologies evolved, the data produced on sales, profit margins and trends began to influence corporate decisions, bringing information to the enterprise. While this general connection became clear, the specific connection between any specific parcel of information and its impact on business decisions remained as nebulous as ever.

Still, confident in the belief that within the knot of data there was somewhere a thread connecting information to decision, prospectors became convinced of incredible latent value. What the California Gold Rush was physically, the Silicon Valley Data Rush was virtually. The treasure was there, simply waiting to be mined.

The Data Rush was further enabled by the proliferation of connectivity, giving birth to the “always on” culture, which, when combined with social networks, GPS, digitization, online searches and ecommerce transactions, has created a mass of information, commonly coined “Big Data.”

Big Data has become so big and so pervasive that it’s spun an entirely new economic market. Many argue that while Wall Street rushes to confer enormous valuations upon Big Data enterprises, the information they collect has no inherent value. (If you think back to Facebook’s IPO, consider the massive disparity in analyst valuations.) 

With the rise of information as a product, it’s worth asking “Are we witnessing a fundamental rearrangement of the global economy? Is data replacing physical goods and services as the premier engine of economic growth?”

While some may disagree, I respond uncompromisingly in the negative. The value of the data economy must come in its potential to enhance conventional markets, even if it’s a long and windy road from A to Z. Any value claimed beyond this, I contend, is nothing more than hot air – a bubble pumped up on animal spirits and undisciplined speculation.

Mark my words, the real engine of tomorrow’s global economy will be where Big Data and physical markets meet.

Enter the Internet of Things

Today, we are beginning to understand the incredible value that can be realized by coupling highly contextualized data with existing products and processes. The Internet of Things (IoT) – wherein traditionally non-responsive objects become dynamic interfaces constantly collecting, communicating and adjusting to data – has opened the path for organizations to zero in on the hidden points of micro-friction in their processes and thus improve efficiencies.

The Internet of Things is the paradigm of the type of value-generating convergence of Big Data and physical markets to which I refer. At the heart of the Internet of Things, are (weight, temperature, energy, etcetera) sensors and increasingly agile, quick, and sophisticated data processing techniques and tools.

Increasingly, every human and machine act is being catalogued and examined for any and all useful revelations. Consider transactional data, which provides customer insights and purchasing trends, or social data taken from social media. These datasets are being leveraged to evermore successful effect by enterprises looking to create real value throughout their operations – from internal efficiencies through commercialization and marketing strategies.

Deloitte has highlighted key trends in analytics that will influence the business world in the coming years, in what they coin “the next evolution”.  The growth of IoT will similarly have a high impact on businesses in the coming years, affecting consumer products and business models.

Aggregation of data and data analysis will facilitate the creation of new products, markets and services. Analytics will expand across all facets of enterprise, with businesses increasingly investing in Big Data infrastructure and technologies. Such data-driven insights will support decision-making processes.

What we’re witnessing is not the replacement of physical markets with digital markets, but the perfection of physical markets through digital markets.

According to BI Insider, while there were 10 billion devices connected to the internet as of 2024, the volume of connected devices will grow to reach 34 billion by 2023. Fueling this bonanza is the nearly $6 trillion expected to be spent on IoT solutions through 2023.

Big Data Explodes

So how big exactly is this data?

According to IBM, we create 2.5 quintillion (a quintillion has 18 zeros) bytes of data each day. Sales of Big Data and business analytics applications, tools, and services reached $122 billion in 2024 and are projected to increase over 50% to reach $187 billion by 2023, according to IDC. 

Services related revenues are projected to account for over half of this market, followed by software and business analytics. The manufacturing industry will be the largest consumer of Big Data and associated technologies, accounting for close to $23 billion of the aforementioned Big Data sales.

The immenseness of the data produced daily creates challenges, as enterprises and organizations scramble to translate the data into value and data-driven business models. Data scientists and analysts are in such demand that analysts are warning of talent gaps in the near future. A similar demand is projected for managers who know how make data-driven decisions on processes and strategies.

Harness the Power of IoT and Big Data

The Big Data created and stored in an enterprise is unstructured. Rapid analytics are required in order to create the practical insights, which can improve margins and efficiencies. Platforms such as the open source Hadoop or IBM’s Watson offer data processing and analytical tools, which can identify trends, predict behaviors, detect patterns and enhance responsiveness – forging new opportunities for businesses, and improving relationships with customers.  

Similarly, IoT-enabled operations analytics platforms identify trends in operations and manufacturing, enabling companies to improve their efficiencies, more accurately manage controls, better track inventory and ultimately pad their bottom lines. Intelligent energy monitoring and analysis, for example, can detect anomalies and automatically generates actionable energy insights to reduce consumption and machine downtime while eliminating failures altogether.

New Economic Model

Put simply, Big Data and physical markets meet through the Internet of Things, and this convergence drives profit. Integration of data-driven decisions and processes as part of an enterprise’s physical operations creates remarkable value via improved efficiencies, increased productivity, and novel product offerings.

While physical markets aren’t going anywhere and the rise of the data economy does not signal a new world order, there can be no doubt that the Data Rush has altered the face of the commercial landscape forever, for the better.

Author Bio:

Yaniv Vardi is the CEO of Panoramic Power, a leader in device level energy monitoring and performance optimization.

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