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Visual, real-time content must move up the agenda

I said something in a meeting this week, it’s pure opinion to be honest, but I think I can back it up and wanted to post about it this week:- “brands that can leverage real-time, visual content will find themselves market leaders.” Would you agree or disagree?

A move to visual content since 2012?

I also remembered a great Altimeter report, again from 2012 that revealed a deep confidence that marketers saw the importance of visual content, social and mobile. We’d have to say that was well founded as it turned out?:

Equally, this 2012 research revealed that, amongst a lot of other insight, 44% of users are more likely to engage with brands posting imagery in social channels, over those that don’t. That’s 2012, we’ve come along way in two short years. This quote is useful to summarise the case:

“Blogs were one of the earliest forms of social networking where people were writing 1,000 words… When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.” Dr. William J. Ward, Social Media professor at Syracuse University (2012)

The rise of micro, visual content

Since the observations above in 2012, we’ve seen visual content evolve faster than we’d imagined. Micro content, including short form video via Vine and Instagram, Snapchat and the established might of Facebook and Twitter, all provide means of visual communication and social sharing to the consumer, and with that consumer behaviour change marketers are having to get involved, albeit pretty slowly, considering?

So here I repeat my statement: “brands that can leverage real-time, visual content will find themselves market leaders.” All I’m saying in addition to the above evidence is that the visual content needs to also be of the moment as well, real-time – that relevance requires visual content and it has a deadline. I’ll spare the repetition of Oreo’s 2013 ‘dunk in the dark’ masterclass, and link here if that’s new to you. If it is, where have you been for a year!?

So what should brands do?

Glad you asked, because that’s what we’ve been discussing this week, and I’d like to share our thoughts and hear your reactions:

Mobile audience. I know, again, boring, mobile matters. Yet it bears repeating, your customer or consumer is on the end of a mobile, most likely glued to it. They can create and consume content on the fly. Imagine where we’ll be as computing power increases, and Gen-Y moves into the workforce. Right now, strategic planning for most of us must but content + mobile right at its centre.

Talent and process. You’re going to need lots of this, whether in-house and/or agency. Creating quality visual content is a fundamental way to earn a disproportionate share of consumer attention. That Oreo case study happened because talent and process combined under open leadership with a real-time mindset. They sought to be relevant. It’s unlikely that campaign led thinking from the 1960’s will serve us at all from here on, and nor will “hiring a journalist” either.

Visual imagery and high production values. Average content, visual or otherwise, won’t cut it. Your consumer is already looking at better stuff than most brands are creating. A 10 year old can film and edit video on a smart-phone, so what does that tell you about where the bar is? No, it’s higher than that.

Build your brand a platform. With consumers spread across a range of websites and channels, your brand platform (the combination of your owned and earned media) needs to be broad, to have consistency and quality, in order to be relevant. You’re going to have to ‘show up’ in more places, on more days, with relevant content.

Real-time conversation. It’s tempting to think that, with uncapped budget, you could ‘blast’ the market with your amazing video. Not really. It’s not practical or affordable, and nor is it relevant. We know social media is two-way, this requires you create content that serves at the right time, on the right outpost, and that’s ‘of the moment’. Being customer-led is no longer the option it may once have appeared to be.

Micro-content. High quality short form content is now the new standard for savvy brands. Easy to consume, a pleasure to look at it, and fleetingly relevant – about as good as you can hope in social? But build a process to make that possible everyday. Imagine the power of that? It’s good enough for Coke.

Content strategy. I think this is the key to making it work, otherwise there’s just too much to think about, and too much budget to waste. For efficiency of scale and consistency of message, content must be well equipped to travel across devices, platforms, formats, and media. Developing a content strategy that is made of modular content. When images, headlines, body copy, charts, photos and graphs can be assembled and reassembled to serve different functions on a variety of platforms and channels (e.g. swapping out elements to create appropriate messaging for a web site, Facebook and Twitter, as well as Instagram, Vine and YouTube). Brands and messages will have the consistency and resonance required, to rise above a the noise and stand out consistently.

Commercial sanity. It’s important to test new types of content across your owned and shared channels. To understand what works for you and your audience. You can also work with your influencers to co-create content with them or get your new content in their hands to share with their networks. Measure what happens, improve – at least nothing changes in this respect.

What do you think, what would you challenge or add to on the list above?

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How—And Why—To Introduce Visual Note

Unlike conventional note-taking, which can “border on the edge of transcription,” allowing students to try more visual, interpretive methods of processing materials helps them “identify connections between topics and themes,” writes Nimah Gobir for KQED.

One technique known as sketchnoting—simple, hand-drawn renderings of things like facts, dates, or abstract concepts—allows students to respond to complex new ideas by engaging multiple parts of the brain simultaneously to deepen learning and retention, says Gobir. Instead of passively writing down everything a speaker is saying, the practice pushes students to actively process and make sense of what they’re learning.

“Sketchnoting doesn’t just lead to gains in keeping students’ attention, it’s a useful way for learners to organize and retain information,” she writes. “They’re actively listening and creating a visual representation of what they’re learning while continuing to stay engaged in class.”

Findings from a 2023 study back that up: Students who were asked to draw what they’d learned were nearly twice as likely to remember information than students who wrote the same information down. Drawing wins out because it allows information to be processed in multiple ways, explained Edutopia’s research editor Youki Terada: “When we draw, we encode the memory in a very rich way, layering together the visual memory of the image, the kinesthetic memory of our hand drawing the image, and the semantic memory that is invoked when we engage in meaning-making.”

Here are some ways to introduce visual note-taking to your students:

Rethink Your Paper: Note-taking doesn’t need to happen between the lines and within the margins of a sheet of notebook paper. The “more rigid structure of lines and lines of text” can bind the minds of some students, while the freedom to reimagine the space can free them, writes Gobir. Encourage students to play with spacing, vary text sizes, and add symbols anywhere on the page “to create a hierarchy of information that might be harder to capture in linear text.”

Start With a Little Practice: Not all students will welcome the idea of sketchnoting and other visual note-taking methods at first, so encourage them to start off just scribbling. Artist and educator Todd Berman has students “scribble for the duration of a song,” Gobir explains, which gets the creative juices flowing and creates a comfortable setting for the introduction of the concept. Berman then invites students to share what they’ve created with the class.

Develop a Symbolic Language: Educator Wendi Pillars has students “identify 10 key words or concepts” from the current learning materials and begin developing a visual library of shorthand—like an icon or character—to represent them, shares Gobir. Get students’ input for the library too, recommends Pillars, so “you have a co-created visual vocabulary that everybody can refer to when they take their own notes.” In time, students will develop their own vocabularies and visual note-taking styles independently.

Keep It Low-Fidelity: Communicate to your students that they don’t have to be accomplished artists to use visual note-taking techniques: The process isn’t about ensuring that the sketches and drawings look good, but that students find a way to tease out the relationships between topics and concepts. “It’s giving them permission to say, ‘You know what? Here’s the key concept. Here’s the key information,” explains Pillars, who says she emphasizes to students that there is no right or wrong way to take visual notes.

Skip the Grading: Sketchnoting, diagrams, freehand drawing, mind-mapping, and similar techniques are vehicles to get student thoughts down on paper—not practices meant to demonstrate their mastery of subject material. Educator Sarah Schroeder suggests focusing on grading what is “construct relevant,” or “avoiding measuring what is irrelevant or can’t be measured,” like creativity. Attaching a grade to visual note-taking might inhibit the student as they struggle to make sense of complex material, make them feel self-conscious, or simply be so subjective as to be meaningless—so provide feedback rather than a grade.

Join In: Modeling visual note-taking techniques for your students can be a great way to inspire them to try something new. Pillars uses her whiteboard and paper to show students how she visualizes her thoughts. “As we take the notes together, I will ask students, ‘How would you represent it?’” she shared with Gobir. “And they’ll shout out ideas like, ‘You could draw this or this!’ And sometimes I tell them ‘I can’t draw that! You want to come on up here and show [the class]?’”

Fintech And It’s Impact In Cities

If there is one industry that grew exponentially during Covid-19, and still continues to do so, it’s Fintech.

Fintech refers to the “financial technology” that overlaps with both banking and payment processing systems.

While there are many ways of defining it, it generally refers to any organization or service that provides financial products and services using technology. This usually includes software or virtual apps instead of traditional brick-and-mortar channels. Like physical banks or ATM payment processors.

This also includes all branches of digital banking, payment processing, Fintech startups, and financial data providers. All under one umbrella basically.

Making Financial Services Affordable

With the introduction of Fintech, banks were suddenly under incredible pressure to stay competitive. Especially during the early days of Covid-19. The need for digital payment solutions rose exponentially and with this changing landscape, solutions were needed fast.

Whether you were getting a payday loan in Toronto, or some personal loan in Australia, now the only way to do it was online, or in some other digital manner. This cut down costs and made things quite affordable for the masses.

Due to this, there has been a massive increase in the number of Fintech companies worldwide.

As these new ventures are growing, traditional banks are taking note and making plans to enter the space themselves.

For example, The Bank of England and Bank of Canada joined World Bank and launched a new global Fintech initiative in Paris.

The new initiative, dubbed “Fintech Lab,” was founded to help countries around the world establish themselves as global Fintech hubs. Fintech Lab will also be focused on promoting financial inclusion, including financial literacy for all

The Cambridge Centre for Alternative Finance Fintech is looking to transform how innovation and creativity in finance happens. It serves as a hub of knowledge and expertise that will help shape the future of financial services. It will be instrumental in shaping leading-edge solutions, new methods and creative applications for this industry.

Also read: Top 10 Helpful GitHub Storage For Web Developers

Developing Countries Love Fintech

Due to Covid-19, the underdeveloped banking infrastructure in developing countries needed a complete overhaul. This time was seen as an opportunity to bring in new innovative ideas from the Fintech space. To completely change and revolutionize their current systems.

This has helped tremendously. Especially the continent of Africa. Where people can fulfill their banking needs just through their phone now. Before, they didn’t even have access to real banks. If they did, it was very limited and complex.

Africa’s internet costs are quite high. Now the hope is maybe Fintech can find an indirect solution to reduce these costs as well.

No matter how you look at it, it seems like Fintech is here to stay.

Also read: The 15 Best E-Commerce Marketing Tools

This Trend Will Continue

From the COVID-19 FinTech Market Rapid Assessment Study, the global Fintech market is expected to grow at a CAGR of over 40% in 2023.

The COVID-19 FinTech market is growing rapidly in recent years because of innovations in technology. The study predicts that it will reach USD 780 billion by 2023.

The study also indicates that blockchain will be one of the most disruptive technologies for the finance sector in 2023 and beyond.

As it offers faster transactions with lower costs to businesses and consumers. Blockchain is also becoming known as Fintech 2.0.

Let’s see what happens in this very exciting space as it continues to expand by leaps and bounds.

Visual Studio Code First Impressions

I will give that a moment to sink in.

Yes, Microsoft has made a code editor for Linux. And the pre-release version looks most promising especially for cross-platform development.

As a powerful code editor, Visual Studio Code comes with many great features. VS Code is meant for simple daily use yet offers more than your usual syntax highlighting text editor. Of course, it will highlight around thirty of the most common languages. VS Code also offers bracket matching, multiple selections and multiple cursor edition, code completion with what Microsoft calls “IntelliSense” for select languages, live references, peeked editor, hover information, and many other useful features.

Besides the powerful editing capabilities, VS Code features regex capable search, has a simple git interface and handles git commands, and also comes with a debugger.

Installing Visual Studio Code

Visual Studio Code comes as a distribution agnostic binary for Linux. There is no installer, which is probably better, as you might not want Microsoft-made application request root privileges on your system (Even though Microsoft is one of the biggest contributors to the Linux kernel development, it just gives a certain peace of mind for the long-time Linux user.).

You can get the current pre-release version with

mkdir

~

/

VSCode

and unzip the downloaded file into it:

unzip

chúng tôi

-d

~

/

VSCode

Creating a symlink will make it easier to run VS Code, which in our case would look like:

sudo

ln

-s

~

/

VScode

/

Code

/

usr

/

local

/

bin

/

code

Then just run

code

from a terminal or create a desktop shortcut. If you have a project you’d like to load when VS Code starts, enter the directory and run

code .

Upon first start, you will be greeted with a dark-themed, dual-pane simple code editor window, showing a welcome message.

The welcome screen is a mix of markup and markdown, and as such it is an excellent showcase of how easily VS Code can render markdown. On the following image, the welcome file is shown twice, its code beside its preview (Ctrl + Shift + V to toggle):

When you load some chúng tôi projects, however, you will be greeted with a complaint.

VS Code uses mono 3.10+, and without it some of its functionality does not work as expected. Unfortunately mono 3.10 did not yet find its way into most Linux distros. On Ubuntu 15.04, you will still get version 3.2.8 packaged. To install the latest version, chúng tôi recommends to add a Debian Wheezy repository. This will of course be compatible with Debian-based systems, but mixing distro repositories is usually not considered a very good idea.

If you absolutely must have the latest mono (4.0.1 at the time of writing) or you want to rely on VS Code for production (which you should not, as it is pre-relrease), you can add the repository with:

sudo

apt-get update

then run

sudo

apt-get install

mono-devel

For more options and information, visit the mono-project website.

Now you are all set and ready to use VS Code in all its glory, apart from the occasional small glitches, as it is still pre-release (Microsoft does not like to call it beta for some reason.).

A quick look at the features

As noted above, VS Code comes with several useful and indeed powerful capabilities. The most interesting ones are outlined below. (The screenshots were taken on a random Microsoft code sample project downloaded from MSDN.)

Code completion: just start typing and you will be offered anything that matches the syntax of the file’s language. (If not, press Ctrl + Space)

Go to definition: quickly find any definition with “Ctrl + F12” (depending on language). If you press Ctrl and hover over a an object, you can get a preview of its declaration so that you will not need to jump anywhere.

Dynamic reference info: you get real-time reference information.

Peek editor: you must not switch context; you can have a “sneak-peek” with “Ctrl + Shift + f10.”

You also get simple version control with git

Conclusion

Visual Studio Code is a breakthrough. It is Microsoft’s next effort to make cross platform development (that also includes Linux) easier after open-sourcing their .NET core. While it packs some interesting features, it might feel unusual for someone accustomed to developing on Linux at first. Still VS Code can easily become a go-to tool for chúng tôi and NodeJS developers who only visit Linux for the quick checkup/debuggin, yet the Linux-native developer may still shy away from it at present.

If you already run mono 3.10+ and are used to some VisualStudio features, VS Code might just be right for you. Otherwise, you might just find yourself hard-pressed to look for the proper justification to move away from your preferred Linux native editor/IDE just yet. Nevertheless, Visual Studio Code is promising, with a potential to become a really powerful editor for cross platform development.

Attila Orosz

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How Businesses Can Get Maximum Benefit From Data Enrichment

What is Data Enrichment?

Data enrichment is about filling and refining all the gaps in existing company data or company information. Data enrichment is a process that involves combining raw data points and merging them with similar data points, basically filling in the gaps with important details to create a richer profile.

Ultimately you improve the quality of your datasets by adding new data and cleansing inaccurate or outdated entries.

Types of Data Enrichment

While the types of data enrichment are very wide and can vary, here are the three most common types.

Behavioral. By enriching behavioral data, you will be adding customers’ behavior patterns to their user profile, this includes areas of interest and their “reactions” to campaigns.

Geographic. Companies that enrich geographic data will have better insights into where their customers coming from. This allows them to focus on certain markets and make better marketing investment decisions.

How to Implement Data Enrichment

Despite the benefits, many companies have a problem with enriched databases, usually, they are out of date and incomplete. Even a report has shown that 49% of marketers don’t have confidence in their company’s data quality.

Loans

Credit scoring is built on data enrichment. Banks or loading providers that have access to enriched databases are less likely to work with a potential defaulting customer, they have all the information about who they are dealing with.

Fraud Prevention

Similar to loans, businesses can reduce fraud rates and scams. With access to an email address and device IP address, enriched data will create a fuller picture of the user.

Marketing Retail

Key Benefits of Data Enrichment

With data enrichment, businesses collect data that’s valuable to them, they can trust it and use the information to benefit their companies. Here are the top 3 benefits of data enrichment:

1. Improved Data Accuracy

One data set is not powerful enough to build a deep view of a customer, his history, interest, and reliability. That’s why data enrichment plays a crucial role in making these one-standing data sets more useful by adding missing information to existing data.

2. Better Customer Targeting

Sales reps only spend one-third of their time actually selling, while with data enrichment, that time could be much longer. When data is organized, up to date, rich with details, and accurate, these companies have much greater chances and time to spend time selling or creating marketing campaigns. Basically, enriched data will lead to an increase in sales conversions, thus increasing the potential return for customers.

3. Elevated Customer Experience

Final Thoughts

Ai Vs. Coronavirus: Impact Of Coronavirus On Us And Technology

The world is becoming a technology crystal ball. The internet is bound to everything, including our homes, schools and workplaces. It also connects us all to the restaurants we love to eat every weekend.

Artificial Intelligence (AI), the Internet of Things, and other technologies allow us to see smart tools and automation technologies almost every day. AI facilitates us at home, and it also helps healthcare workers do their jobs.

Smart devices were installed in ambulances and hospitals, and healthcare workers used these technologies.

Technology Needs to Peak With COVID

The pandemic struck us hard. These technologies were needed most acutely during the coronavirus. Frontline workers must be able to assist patients without compromising their social isolation or health.

By default, AI is the top choice. AI can be used to select better vaccine options, but IoT, specifically the Internet of Medical Things, offers better ways to aid and treat patients.

We are currently studying the impact of COVID-19 and how AI and IoT can facilitate the healthcare industry.

You can also see Artificial Intelligence is Neutral Technology: How Social Media Can Help Healthcare

The impact of Coronavirus on us, technology

Coronavirus was a complete stop in an ever-changing world. It took millions of lives worldwide, but it also opened the door to new healthcare technologies.

COVID established a new standard of social distancing and gadgets were created to assist authorities in monitoring it. Corona Virus brought to light the controversy surrounding anti-maskers.

Every store has a different opinion on the freedom to not wear a mask when customers are anti-masker. AI and computer vision are now able to create devices that can stop anti-masker customers without arguing. AI allowed us to have digital access, even though we were unable to access the rest of the world due to the pandemic.

Broad Reach of COVIDs

This novel virus had a lasting impact on every corner. It also brought about a new technology. These technologies were indirectly used to help the healthcare industry combat the coronavirus. These technologies do not only provide indirect assistance.

We are now open to the possibility that other pandemics could occur in the future. It also set us on a path that allowed us to use technology in healthcare more often than ever before. AI is used by healthcare workers and hospitals to diagnose a disease or administer dosages.

Technology is affecting COVID-19, but it can also be the reverse.

AI helps to fight Coronavirus

AI and IoT have proven to be intelligent solutions to the pandemic since the beginning of COVID-19.

AI aids frontliner in combating coronavirus by introducing new devices and using existing inventions. Many researchers also came up with innovative solutions to combat COVID.

Healthcare uses a variety of AI-powered devices and solutions to monitor, diagnose, and treat patients. They also transport aid, enable social distancing, provide financial services, and can even be used for diagnosis and treatment.

Six examples of AI’s many applications are shown below. They are helping healthcare workers fight COVID-19.

1. Social Distancing Solutions

Despite the huge death toll from the coronavirus, there are still people who don’t follow social distancing guidelines. Although it may not seem like an issue for healthcare workers but the increase in COVID cases is a result of social distancing laws being broken. This is why managing this issue is an important weapon in the fight against COVID-19.

Also read: 5 Best Resource Capacity Planning Tools for Teams

2. Automated Initial Test

Healthcare workers can benefit from IoT by automating initial COVID testing. Researchers have been working hard to find ways to speed up test results since the beginning of the pandemic. There are many automated tests available, including predictive pathology and lung scan testing.

These AI solutions can quickly test for COVID and reduce the chance of healthcare workers contracting the disease. This technology allows healthcare professionals around the world to test COVID faster and with fewer cases, without putting lives at risk.

3. Fast Diagnosis and Safer Treatment

Also read: Top 5 Automation Tools to Streamline Workflows for Busy IT Teams

4. Automation in the Medicine Supply Chain

The healthcare industry also faces the challenge of managing its supplies manually. COVID-19 caused a shortage of medical equipment due to an increase in its use. There was no global monitoring of the supply of medical equipment.

Black-market looters were also a problem. IoT/AI once more proved to be the best solution as automation became a necessity in supply and supply chain management. Predictive analytics and optimization of healthcare supply chain costs gave control over existing equipment and enabled the healthcare industry to automate the ordering process.

5. AI to Vaccine Solutions

AI goes beyond automation. It can be used in nearly every field of prediction. AI offers pioneering solutions for predictive analysis, including the ability to predict weather and human behavior. It can be used in the same way that AI is used to predict people’s behavior via social media.

AI-based predictive analytics can be used to create and perfect vaccines not only for COVID-19, but also for any future pandemic. This requires years of research but can lead to a path for treatment of a large number of diseases.

6. Predicting and Governing Virus Status

Also read: The 15 Best E-Commerce Marketing Tools

Conclusion

COVID-19 had a major impact on our lives but also gave us the ability to be proactive and ready for similar problems in the future. We have made our tools and technologies compatible with these issues and are now able to adapt to them. Just as COVID has an impact on technologies, IoT and AI are helping to fight this pandemic.

COVID-19 has imposed many challenges on the healthcare industry. But it is not just the healthcare industry that must face them. Everything was affected by the pandemic, from education to businesses. Similar to AI and IoT helping healthcare, AI and IoT also help other fields.

AI-based solutions form the foundation and part of almost every future technology. Algoscale assists industries in incorporating these AI solutions into their business models. Algoscale provides AI solutions for startups and enterprises, from prediction to automation.

We hope you found this article useful. Algoscale strives to provide you with knowledge on a wide range of subjects. Keep reading to learn more and keep up-to-date. Happy Learning!

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