You are reading the article Online Activity Can Signal Depression, Study Says updated in February 2024 on the website Moimoishop.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested March 2024 Online Activity Can Signal Depression, Study Says
Online activity — the amount and type — can reflect whether or not you are depressed, according to a new study by researchers from the Missouri University of Science and Technology.
Want to know if you qualify for a trip to the counselor’s office? The New York Times has published results from the study.
The researchers had 216 college students fill out a questionnaire that would determine if they were depressed or not, then they examined how they spent their time online. They correlated the two metrics and came up with several findings.
They found that the more a participant’s score on the survey indicated depression, the more the person’s Internet usage included sharing files like movies and music.
They also found participants with depressive symptoms tended to engage in very high e-mail usage.
“This perhaps was to be expected: research by the psychologists Janet Morahan-Martin and Phyllis Schumacher has shown that frequent checking of e-mail may relate to high levels of anxiety, which itself correlates with depressive symptoms,” the Times report says.
The researchers also saw that the depressed students in their study tended to exhibit high “flow duration entropy.” They said that “often occurs when there is frequent switching among Internet applications like e-mail, chat rooms, and games. This may indicate difficulty concentrating. This finding, too, is consistent with the psychological literature: according to the National Institute of Mental Health, difficulty concentrating is also a sign of depressive symptoms among students.”
They also said that higher amounts of video watching, gaming, and chatting correlated with depression.
So what’s all this really mean?
Anyone who’s ever taken a course in statistics knows designing a valid research study — meaning, one that’s not biased, flawed, or otherwise illogical in the conclusions it draws — is tricky; innumerable variables can influence how results shake out, not to mention the inferences researchers draw from them.
So let’s get this straight — high e-mail usage indicates depression? Frequent switching between applications is cause for concern?
If those conclusions are accurate, I should certainly be concerned about my mental well-being, as should anyone who’s even moderately tech literate or employed and using the Internet to do work, for that matter.
And college students who watch a lot of videos and spend too much time gaming and chatting is abnormal?
There are some obvious problems here.
For one thing, the researchers aren’t psychologists — one is an assistant professor of computer science and the other is a software development engineer. You’d think a psych background would be a requirement for publishing a study on the subject of depression.
Second, there very may well be some bias involved in their conclusions.
“We hope to use our findings to develop a software application that could be installed on home computers and mobile devices. It would monitor your Internet usage and alert you when your usage patterns might signal symptoms of depression,” they assert.
Oh, brother. I’ll agree that anxiety and difficulty concentrating are problematic in today’s fast-paced economy — for college students, working professionals, depressed people and those who are perfectly well adjusted.
So how about an application that reduces anxiety and difficulty concentrating instead of yet another distracting monitoring tool that most likely would need maintenance?
You're reading Online Activity Can Signal Depression, Study Says
A good YouTube thumbnail maker can go a long way in helping you grow your channel and increase the number of views and subscribers. If you’re looking for the best software tools to help you create killer thumbnail images, this article is for you. Listed here are the five best thumbnail makers to help you create stunning thumbnails.1. Canva
Canva is one of the best online graphic design tools on the market today and allows you to create incredible YouTube thumbnails. This tool is very useful to designers and non-designers alike who want to create professional-looking visuals – like YouTube creators who want to make eye-grabbing thumbnails.
Your thumbnail creation with Canva includes free stock type photos, texts, backgrounds, grids, frames, shapes, lines, and illustrations. Canva is free to use, although it has a few paid elements such as clip art and some stock photos. It also has a mobile app for Android and iOS.2. Fotojet
Fotojet is another great tool you can use to create spectacular YouTube thumbnails. Unlike most online programs that perform graphic design functions in general, Fotojet pays special attention to YouTube thumbnail design. It also provides photo editing, graphics designing, and collage-making resources. Fotojet has over 500 collage making templates, which makes it a useful resource for creating YouTube graphics such as thumbnails.3. Snappa
Just like Canva, Snappa is a jack-of-all-trades and allows you to do more than just create YouTube thumbnails. It’s one of the best graphic design tools for non-designers because of its versatility and ease of use. It offers a ton of templates for social media as well as for YouTube thumbnails. All you need is to sign up for a free account and start using some of the pre-made YouTube templates.
Snappa also allows you to create YouTube templates from scratch. You can choose to use the available visual icons or upload your own images for your thumbnails. Snappa also gives you limitless options to customize your thumbnails. You can create shapes, add effects, insert custom texts, customize the background and more to make your thumbnails stand out. It has both a free and a paid version.4. Adobe Express
Adobe Express promises an easy YouTube thumbnail creation process. This online graphic design tool resembles Canva in many ways and can also be used for multifarious functions. Unlike Canva, Adobe Express does not charge you to use the pre-made thumbnail layouts. It has a special category for YouTube thumbnails, and this makes the thumbnail creation process simple and straightforward.
One thing you’ll notice with Adobe Express is that it lacks the many “ornaments” you’ll find in other thumbnail-maker tools. Its features are pretty basic and on point. However, that doesn’t make it inferior. It lets you add texts, color, background components, and many other basic elements you’ll need to make your thumbnails stand out. Adobe Expres has a free and a paid version. It also has a mobile app for iOS.5. Fotor
Then it provides you with a clean and smooth interface to edit your thumbnails and all the elements you’ll need to add visual appeal to your thumbnails. Fotor is easy to use, so you won’t need expert knowledge to create stunning thumbnails. Besides editing, Fotor is also a great tool for making collages.Wrapping Up
The human brain responds better to visuals than texts. Therefore, creating visually appealing YouTube thumbnails can significantly increase traffic to your YouTube channel. But having quality thumbnails is not enough – the content needs to be valuable to the viewer for you to have a higher engagement.
This list is by no means exhaustive. There are many other quality thumbnail-makers for mobile that are worth trying, like the Thumbnail Maker for Android.
Kenn is a tech enthusiast by passion, Windows blogger by choice, and a massive coffee imbiber. He likes watching sci-fi movies in his free time and tearing gadgets apart so he can fix them.
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[Fix] Windows 10 Creators update causing 100% disk activity
The Windows 10 Creators Update might just bring to the table a bit more than you bargained for like for instance, an unwanted increase in disk usage.
Follow the steps below to locate the resource-hogging programs and get CPU usage back to normal values.
Check out more useful information about the Windows 10 Creators Update.
Don’t be shy to explore our Laptop & PC Guides as well.
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One of the good sides of Windows is that the system requirements are not overdemanding. You can run Windows 10 even on an outdated PC and still manage to use resource-hogging programs.
However, it’s not unusual to see a sudden increase in CPU or RAM usage depending on the processes you run. On the other hand, this isn’t exactly a common occurrence for HDD.
Or it did not use to be, at least. Some users reported that, after they obtained the Creators Update, their HDD activity hit sky-high values for no apparent reason. And to make things even worse, that affected the performance radically.
Since this is a grave problem for a lot of users, we compiled a list of solutions. So if you have major HDD issues after the update, check the workarounds below.
Keeping your CPU consumption under control has never been easier, nor has disk space optimization and these two major resource-hogging culprits are easily manageable with the WinOptimizer.
What’s more, you can monitor all running background processes, identify bottlenecks and get a clear overview of all HDD health parameters in just one place with enhancement and optimization recommendations and a system maintenance plan included.
Let’s quickly look at its key features:
Accurate and comprehensive dashboards presenting valuable details on all system components in one single location
SSD-ready next-gen Defrag tool (merge free space, automate drive analysis and defragmentation)
Sophisticated algorithms to detect junk files more efficiently
Reclaim precious disk space by eliminating web browsing traces, redundant files, and useless Registry entries
monitor all running background processes and get instant notifications on bottlenecks plus potential enhancements
Auto-Clean function to reduce clutter before it impacts your system automatically
Live Tuner to provide a smart launch boost to all applications and allow custom fine-tuning
Integrated Browser Extension Manager
Keep CPU usage and disk space under control at all times with this one-of-a-kind system optimization software.
$29.99 Visit website2. Check the HDD health and inspect hardware
In order to move on to the system inspections, make sure that your HDD is in good shape and not defective. Namely, it may come as a surprise but HDD is the least durable PC component. Except for the SSD drives, those things are as tough as a nail.
So, if you are even mildly accustomed to hardware tweaks, open up your PC case and check out the cables that are connecting your HDD to the motherboard. SATA cables are prone to malfunction so make sure everything is well-connected.
Additionally, you can download any 3rd-party software to check your HDD health, fragmentation levels, and bad sectors.
If you’re keener to use a built-in tool, Windows offers you just enough to start with. This is how to check for errors and perform defragmentation on your PC:
Under the Tools tab, you’ll see Error Checking and Defragmentation tools.
After you’ve checked your HDD for errors and defragmented it, restart the PC.
The defragmentation part goes only for standard disk drives. SSD drives shouldn’t get fragmented and defragmentation of those can cause a lot of problems.3. Find the process that hogs on your HDD
And there’s a way to locate and prevent that program from feasting on your resources without control.
Follow these steps to locate the resource-hogging applications:
Under Windows Search, type resource, and open the Resource Monitor.
Open the Disk tab.
Sort the processes by total bytes usage.
At the top of the list, you should see the process that consumes the most bytes.
If the process belongs to a 3rd-party application, navigate to a Control Panel, and remove it.
Have in mind that this goes only for the 3rd-party applications. Don’t make any rash actions with the system processes, since that may lead to a lot of issues and even break your system apart.4. Disable demanding applications from starting
Another action you should take to considerably decrease HDD activity is related to startup. Namely, as you’re probably aware of, certain applications can start with your system in order to make things easier.
However, that may heavily impact your PC performance, increase startup time, and even, in the worst-case scenario, affect your HDD activity.
In the previous Windows versions, users were compelled to use a dubious application in order to disable certain programs from starting. Luckily, that’s not the case with Windows 10. You can easily select the startup programs within the Device Manager.
And this is how to do it:
Under the Startup tab, you should see all of the applications that start with the system.
Make sure to disable all except the essential ones.
That should increase your startup loading time and, hopefully, decrease HDD activity.5. Disable Windows Search from indexing
Another thing worth checking is related to Windows Search indexing. Namely, some users reported that the HDD issues were gone after they disabled Search Indexing.
As you already know, in order to speed up the search process, Windows may index your searches. That is quite practical, but, apparently, it may inflict an issue or two.
This is how to disable the Windows Search index and decrease the HDD usage to standard values:
Press Windows key + R to bring out the Run console.
Under the command line, type chúng tôi and hit Enter.
Under Startup Type, choose Disabled.
Restart the PC and look for changes.
That should do it. We hope this was helpful. Still, if you weren’t able to resolve the issue with all of those steps, your best bet is the clean reinstallation. You can find a detailed explanation in this step-by-step guide link.
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Facebook has started rolling out its Activity Log to mobile users, a privacy feature that was available only to the social network’s desktop version.
This feature is a tool that allows users to review and manage everything that they share on Facebook. Basically, it is a list of posts and activity, from today to the very beginning. Users will be able to see stories and photos that they’ve been tagged in, as well as the connections they’ve made such as Page Likes or added friends.
With the Activity Log now on Facebook Mobile, this means that users can now control what appears on their Timeline while on the go.How Activity Log on Facebook Mobile Works
Users can also adjust who can see their activities and how it will appear on the Timeline. By choosing “Featured,” the selected story will be enlarged, accommodating a two-column space. The “Allowed” option is the default setting, letting the post to appear on a regular single-column size. On the other hand, “Hidden” will hide the story from friends’ News Feed, although it is still listed on the user’s Activity Log in case he decided to show it again.
Other than managing what appears on a user’s Timeline, they can also look for their old posts from a few months ago. All that they have to do is look at the calendar menu found under the Activity Log page, and jump on the specific month or year.Activity Log on Facebook Mobile
Meanwhile, the Activity Log on Facebook Mobile is a stripped down version of the privacy setting found on the desktop. It is located under the Timeline cover photo, and enables users to change each of their activity’s privacy settings. Instead of deleting each post, users can opt to hide their activity so that they could be the only one who can see it.
However, it looks like the Activity Log is not yet available to all users. For those who don’t have the privacy setting yet; just be patient. The rest of Facebook users might have this feature soon.
Source: Facebook for Mobile
Snapdeal is one of the largest e-commerce platforms in India, offering a wide variety of products across categories. It is also one of the most popular shopping destinations for Indian shoppers.
Snapdeal offers a convenient and hassle-free shopping experience to its users. It has a user-friendly interface and a wide range of products.
Founded in 2010, Snapdeal has come a long way quickly. Today, it is one of the most visited e-commerce websites in India.
The logo of Snapdeal is a simple yet powerful one. It is a blue and white circle with a yellow “S” in the centre, which is meant to represent a camera lens. The company chose this logo because it wanted to show that they are a company that is all about capturing moments and memories.About Snapdeal [History]
Snapdeal is an e-commerce firm based in New Delhi, India. Rohit Bansal and Kunal Bahl founded the company in February 2010. As of 2023, Snapdeal has over 300,000 sellers and 500,000 products listed on its platform. The company is backed by SoftBank, eBay, and Nameless Ventures.
Snapdeal was started as a daily deals platform but later evolved into a full-fledged e-commerce marketplace. The company offers a wide range of products in electronics, fashion, home & kitchen, sports, books, and more. Snapdeal has a convenient return policy and offers EMI options on select products.How Did Snapdeal India Come Into Existence?
In 2014, Snapdeal raised $134 million from SoftBank and eBay.
In 2024, the firm was valued at $1 billion in 2024.
In 2024, Snapdeal acquired Freecharge, an online recharge and utility payments platform, for $400 million.
The acquisition helped Snapdeal enter the digital payments space.
In 2023, Snapdeal was in talks to be acquired by Flipkart, but the deal fell through. Since then, the company has struggled to raise funds and has laid off several employees. Snapdeal is now looking to focus on its core e-commerce business and is betting big on artificial intelligence and machine learning.What Can Marketers Learn from Snapdeal’s Marketing Strategies?
In recent years, e-commerce in India has been booming, with big players such as Flipkart and Amazon leading the way. However, Snapdeal has carved out a significant niche in the highly competitive Indian e-commerce market.
One of the key reasons for Snapdeal’s success has been its smart marketing strategy. Here are some lessons that marketers can learn from Snapdeal’s marketing playbook:1. Keep your target audience in mind
When devising your marketing strategy, it’s important to keep your target audience in mind. This is something that Snapdeal has done extremely well.
The company’s marketing campaigns are always highly relevant to its target audience of young, urban, middle-class Indians.
For example, its recent “Shop from Home” campaign targeted stay-at-home mothers looking for convenient ways to shop for their families.2. Use a mix of offline and online channels
Another smart marketing move by Snapdeal is its use of a mix of online and offline channels.3. Offer value-added services
In addition to selling products, Snapdeal also offers a range of value-added services that make it a one-stop shop for all your needs.
For example, the company offers insurance and warranty plans on electronic products, making it a safe and reliable option for customers.4. Focus on the customer experience
Finally, Snapdeal has always placed a strong emphasis on the customer experience. The company offers a hassle-free returns policy and is always quick to resolve customer queries and problems.
These are some lessons that marketers can learn from Snapdeal’s marketing strategy.
By following these tips, you can develop a marketing strategy that is sure to be successful.What Are Snapdeal’s Digital Marketing Strategies?
Snapdeal is one of the largest e-commerce companies in India. The company has over 300 million registered users and sells everything from clothes to electronics. To reach its large customer base, Snapdeal uses a variety of digital marketing strategies.
Some of Snapdeal’s digital marketing strategies include search engine optimization (SEO), content marketing, and social media marketing.
Snapdeal’s digital marketing efforts have helped the company become one of India’s most popular e-commerce platforms. The company’s website receives over 50 million unique visitors per month, and its app has been downloaded over 10 million times.
Snapdeal created an ad revolving around pets. This ad is created to celebrate the special bond between humans and their pets. It also encourages people to shop for their pets at Snapdeal.Snapdeal’s Website Strategies
The e-commerce sector in India is booming, and Snapdeal is one of the leading players in the game. The company has seen tremendous growth in recent years, and its success can be attributed to many factors.
One of the most important Snapdeal website strategies focuses on customer satisfaction. The company goes to great lengths to ensure that its customers are happy with their purchase experience. This includes offering a wide range of products, excellent customer service, and competitive prices.
Another key Snapdeal website strategy is its focus on mobile users. The company has developed a mobile app that makes it easy for users to browse and purchase products. This is a crucial strategy in a country where many people do not have access to a desktop computer.
Finally, Snapdeal has also successfully built strong relationships with its suppliers. This has allowed the company to access high-quality products at competitive prices. These relationships have also been crucial in helping Snapdeal expand its reach into new markets.Snapdeal’s Social Media Marketing Strategy
It is no mystery that social media has taken the world by storm. Social media platforms like Facebook, Twitter, and Instagram have become extremely popular among netizens in India. This is where companies and brands are now busy promoting their products and services.
One such company that has taken social media marketing by storm is Snapdeal. Snapdeal is an e-commerce company based in India that offers a wide range of products and services for those who are not aware.
We will be taking a look at Snapdeal’s social media marketing strategy.
Snapdeal’s social media journey began in 2012 when the company started its official Facebook page.
The company slowly but surely started gaining traction on the social media platform with engaging content and timely updates.
In 2014, Snapdeal took things up a notch by launching an aggressive social media marketing campaign. The company ran various contests and promotions, which generated a lot of buzz on social media.
The company’s social media marketing efforts paid off, and it soon became one of the most popular e-commerce brands in India.
The company’s social media presence continues to grow by leaps and bounds.Snapdeal’s social media marketing strategy can be divided into three main parts:
1. Focusing on Engaging Content
2. Running Contests and Promotions
3. Building a communityFocusing on Engaging Content
To achieve this, Snapdeal creates content that is not only informative but also entertaining. The company also posts regular updates so that its followers always have something new to read or watch.Running Contests and Promotions
Another important part of Snapdeal’s social media marketing strategy is its focus on running contests and promotions. The company knows that people love freebies and discounts. Therefore, it regularly runs various contests and promotions on its social media platforms.
The company also makes sure to announce the winners of these contests on social media, which further generates buzz and helps in the promotion.Building a Community
Snapdeal also puts a lot of emphasis on building a community on its social media platforms. The company encourages its followers to interact with each other and participate in various discussions.
This helps promote the brand and builds loyalty among the followers. Snapdeal has successfully managed to create a strong social media presence.Snapdeal’s Facebook Marketing Strategy
One of India’s most popular e-commerce platforms, Snapdeal, has been making waves since its inception in 2010. The company sells everything from clothes to electronics and has a loyal customer base. But how does Snapdeal stay relevant and keep its customers coming back for more?
The answer lies in their social media strategy and their Facebook marketing strategy.
Snapdeal’s Facebook marketing strategy is just one part of its overall social media strategy, but it’s crucial. By being active on the platform and using it to drive traffic and sales, Snapdeal has made sure that they stay relevant and top-of-mind for their customers.Snapdeal’s Twitter Marketing Strategy
Twitter has become one of the most popular social networking platforms worldwide. Businesses have noticed this and use Twitter to reach out to potential customers.
Snapdeal’s Twitter marketing strategy and how it has helped the company grow its business. One such business is Snapdeal, an online marketplace in India. Snapdeal has successfully used Twitter to reach out to its customer base.
Snapdeal started using Twitter in 2009 and has used it extensively to engage with its customers. The company has social media experts who monitor Twitter 24×7 and respond to customer queries and complaints.
Snapdeal has also used Twitter to run promotional campaigns. For example, the company ran a campaign called ‘Tweet to Win’ in which it gave away prizes to lucky winners who tweeted about the campaign.
This promotional campaign was a huge success and helped Snapdeal reach out to more potential customers. The company has also used Twitter to launch new products and services.
Overall, Snapdeal’s Twitter marketing strategy has been very successful in helping the company to engage with its customers and promote its products and services. The company’s use of Twitter has also helped to increase its brand awareness and reach.Snapdeal’s Instagram Marketing Strategy
Instagram is one of the most popular social media platforms, with over +600K active users. It is a great platform for businesses to connect with their customers and promote their products and services.
The company uses Instagram as a marketing platform to connect with its customers and promote its products.Snapdeal’s Instagram marketing strategy is based on the following pillars:
1. Use of high-quality images and videos
2. Use of Instagram Stories
3. Use of influencers
4. Use of hashtags
5. Use of shoppable posts1. Use of high-quality images and videos
Snapdeal uses high-quality images and videos to promote its products on Instagram. The visuals are eye-catching and help to grab the attention of the users.2. Use of Instagram Stories
Snapdeal makes use of Instagram Stories to promote its products. The stories are short and informative and help to engage the users.3. Use of influencers
Snapdeal uses influencers to promote its products. The influencers have a large number of followers and help to reach a wider audience.
Snapdeal uses hashtags to promote its products. The hashtags help to reach a wider audience and promote the products.5. Use of Shoppable Posts
Snapdeal uses shoppable posts to promote its products. The shoppable posts help the users to purchase the products.
Overall, Snapdeal’s Instagram marketing strategy is based on high-quality visuals, stories, influencers, hashtags, and shoppable posts. This strategy helps the company to reach a wider audience and promote its products.
What are your thoughts on Snapdeal’s Instagram marketing strategy? Share with us.Snapdeal’s SEO Strategy
Snapdeal is one of the leading online marketplaces in India, with a wide range of products across categories. The company has been investing heavily in SEO to ensure that its products and services are easily discoverable by users.
Snapdeal India’s website has a domain authority of 77 and 2,610,063 organic keywords.
Snapdeal is getting 15 % traffic for their brand names and 85% of the traffic is coming from SEO.
Here’s a look at some of the things that Snapdeal is doing to make sure its products are visible on search engines:1. Focusing on long-tail Keywords
Long-tail keywords are specific and niche, and they are less competitive than popular keywords. This makes it easier for Snapdeal to rank for them. The company focuses on creating content around long-tail keywords to make sure users easily find its products.2.Optimizing Product Pages
Product pages are the most important pages on any e-commerce website. Snapdeal makes sure that its product pages are optimized for search engines by using the right keywords and providing relevant and targeted content.3. Creating Informative Blog Posts
In addition to optimizing product pages, Snapdeal is also creating informative blog posts to attract users. The company’s blog posts are packed with information about various products and services, making it easy for users to find what they’re looking for.4. Utilizing Social Media
Social media is a powerful tool used to reach out to potential customers. The company is also using social media to drive traffic to its website.5. Investing In Paid Advertising
Snapdeal’s focus on SEO is paying off.
Users are discovering the company’s products and services, and its website is receiving a lot of traffic. By investing in SEO, Snapdeal will be able to maintain its position as one of the leading online marketplaces in India.Snapdeal’s Email Marketing Strategy
The firm went from scrapping its group coupon business to becoming a billion-dollar business in just two years. How did they do it? By leveraging the power of email marketing, they could boost their sales significantly.
The Email Marketing Strategy That Helped Snapdeal Grow Into a Billion-Dollar Business.
The email campaigns that work well for Snapdeal include segmentation, sophisticated targeting, automated responses, and email marketing analytical tools.
The Snapdeal team uses the flexibility and massive scalability of Octane’s cloud computing platform to effectively leverage the power of email marketing, helping the company scale up very quickly.Snapdeal’s Mobile Marketing Strategy
Snapdeal is one of the leading online marketplaces in India, and they have a very strong mobile marketing strategy. As of March 2024, Snapdeal had 70% of its traffic and 60% of its orders coming from mobile devices.
One key element of Snapdeal’s mobile marketing strategy is its focus on personalization. They use data gathered from a customer’s past behaviour on the site to provide them with personalized recommendations for products they might be interested in.
Another key element of Snapdeal’s mobile marketing strategy is to push notifications. They send out timely and relevant notifications to their users, which has helped them increase their conversion rates.
Snapdeal’s mobile marketing strategy has been very successful so far, and it is one of the key reasons why they are one of the leading online marketplaces in India.Snapdeal’s Top Digital Marketing Campaigns
The company has been at the forefront of digital marketing campaigns, using a variety of channels to reach its target audience. We’ll look at some of Snapdeal’s most successful digital marketing campaigns.1. Brand Waali Quality Bazaar Waali Deal Campaign
This was a highly successful email marketing campaign that Snapdeal ran in 2024. The campaign’s objective was to increase brand awareness and drive sales during the festive season.
#BrandWaaliQualityBazaarWaaliDeal The idea behind this campaign was to offer quality products at unbeatable prices, and the email campaign was very successful in driving sales. The brand ambassadors Ritesh Deshmukh and Genelia D’Souza were featured in the email campaign, and they did a great job of promoting the brand.
Some of the key learning from this ad are:
-The importance of a strong value proposition
-The power of celebrity endorsements
– The campaign created a sense of urgency
Overall, this was a very successful campaign that helped Snapdeal increase sales during the season.2. The ‘Dil Ki Deal’ Campaign
This was another email marketing campaign that Snapdeal ran in 2024. The campaign’s objective was to increase brand awareness and drive sales during the festive season.
The idea behind this campaign was to offer quality products at unbeatable prices, and the campaign was very successful in driving sales. The classic version of the Dil Ki Deal campaign was still entertaining.
The campaign has already sparked a lot of interest and excitement among the general public.
Some of the key learning from this ad are:
The importance of a strong value proposition
The purpose of the campaign was to develop a sense of urgency
The power of emotion in marketing
The video has been loved and appreciated by people of all age groups.
The USP of the video is that it is emotional but, at the same time, heart-touching. It has a simple message which is very relatable.3. #BharatKoTaiyaarKartaHaiSnapdeal Campaign
Snapdeal has launched a new initiative called #BharatKoTaiyaarKartaHaiSnapdeal. The initiative aims to bring more small businesses online and help them sell to a larger customer base.
According to a press release, the campaign acknowledges the everyday joys in its customers’ lives. The ad campaign ties in with the narrative, integrating the goods used by the family throughout their regular lives and how they contribute to making life enjoyable every day.
Some of the key learning from this initiative are:
-The importance of local businesses and small businesses online
-The need to focus on customer needs and pain points
-The power of emotion in marketing
-The power of youth empowerment
The film’s connection to Snapdeal’s focus on high-quality, value-priced goods that allow millions of mid-income families to fulfil their needs is strong. The result is an emotional and heart-touching ad that should resonate well with the target audience.Conclusion
Snapdeal has been very successful in its digital marketing campaigns. The company has used a variety of channels to reach its target audience and has been very successful in driving sales. The company’s focus on customer needs and pain points and the power of emotion in marketing has been very effective.
Since 2010, Snapdeal has dominated the internet market. They’ve successfully executed campaigns around major events. Although their road to success was difficult on other well-known e-commerce platforms, Snapdeal eventually achieved the recognition it deserved.
Snapdeal is a company to watch out for in the future.
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CAS Study Explores Kids’ Notions of Prelife Innate belief in a soul shared by different cultures
Postdoctoral fellow Natalie Emmons studied the beliefs of children from two very different cultures in Ecuador. Photo courtesy of Emmons
Most people, regardless of race, religion, or culture, believe they are immortal. That is, people believe that part of themselves—some indelible core, soul, or essence—will transcend the body’s death and live forever. But what is this essence? Why do we believe that it survives? And why is this belief so unshakable?
A new study led by two College of Arts & Sciences cognitive psychology researchers sheds light on these profound questions by examining children’s ideas about “prelife,” the time before conception. Postdoctoral fellow Natalie Emmons’ research, which was published in the online edition of Child Development, included interviews with 283 children from two distinct cultures in Ecuador. The study suggests that our bias toward immortality is a part of human intuition that emerges naturally early in life. And the part of us that is eternal, we believe, is not our skills or ability to reason, but rather our hopes, desires, and emotions. It suggests, in fact, that we are what we feel.
The study fits into a growing body of work examining the cognitive roots of religion. Although religion is a dominant force across cultures, science has made little headway in learning whether religious belief—such as the human tendency to believe in a creator—may actually be hardwired into our brains.
“This work shows that it’s possible for science to study religious belief,” says coauthor Deborah Kelemen, associate professor of cognitive psychology. “At the same time, it helps us understand some universal aspects of human cognition and the structure of the mind.”
Most studies on immortality or “eternalist” beliefs have focused on people’s views of the afterlife. Studies have found that both children and adults believe that bodily needs, such as hunger and thirst, end when people die, but mental capacities, such as thinking or feeling sad, continue in some form. But these afterlife studies leave one critical question unanswered: where do these beliefs come from? Researchers have long suspected that people develop ideas about the afterlife through cultural exposure, like television or movies, or through religious instruction. But perhaps, Emmons postulated, these ideas of immortality actually emerge from our intuition. Just as children learn to talk without formal instruction, maybe they also intuit that part of their mind could exist apart from their body.
She tackled this question by focusing on “prelife,” the period before conception, since few cultures have beliefs or views on the subject. “By focusing on prelife, we could see if culture causes these beliefs to appear or if they appear spontaneously,” she says.
“I think it’s a brilliant idea,” says Paul Bloom, a Yale University professor of psychology and cognitive science, who was not involved with the study. “One persistent belief is that children learn these ideas through school or church. That’s what makes the prelife research so cool. It’s a very clever way to get at children’s beliefs on a topic where they aren’t given answers ahead of time.”
Emmons interviewed children from an indigenous Shuar village in the Amazon Basin of Ecuador. She chose the group because they have no cultural prelife beliefs, and she suspected that indigenous children, who have regular exposure to birth and death through hunting and farming, would have a more rational, biologically based view of the time before they were conceived. For comparison, she interviewed children from an urban area near Quito, Ecuador. Most of the urban children were Roman Catholic, a religion that teaches that life begins only at conception. If cultural influences were paramount, she reasoned, both urban and indigenous children should reject the idea of life before birth.
Emmons showed the children drawings of a baby, a young woman, and the same woman while pregnant, then asked a series of questions about the child’s abilities, thoughts, and emotions during each period: as babies, in the womb, and before conception.
The results were surprising. Both groups gave remarkably similar answers despite their radically different cultures. The children reasoned that their bodies didn’t exist before birth and that they didn’t have the ability to think or remember. Both groups also said that their emotions and desires existed before they were born. For example, while children generally reported that they didn’t have eyes and couldn’t see things before birth, they often reported being happy because they would soon meet their mother, or being sad that they were apart from their family.
“They didn’t even realize they were contradicting themselves,” says Emmons. “Even kids who had biological knowledge about reproduction still seemed to think that they had existed in some sort of eternal form. And that form really seemed to be about emotions and desires.”
Why would humans have evolved this seemingly universal belief in the eternal existence of our emotions? Emmons says that this human trait might be a byproduct of our highly developed social reasoning. “We’re really good at figuring out what people are thinking, what their emotions are, what their desires are,” she says. She believes that we tend to see people as the sum of their mental states and that desires and emotions may be particularly helpful when predicting their behavior. Because this ability is so useful and so powerful, it flows over into other parts of our thinking. We sometimes see connections where none exist, we hope there’s a master plan for the universe, we see purpose when there is none, and we imagine that a soul survives without a body.
These ideas, while nonscientific, are natural and deep-seated. “I study these things for a living, but find even myself defaulting to them,” Emmons says. “I know that my mind is a product of my brain, but I still like to think of myself as something independent of my body.
“We have the ability to reflect and reason scientifically, and we have the ability to reason based on our gut and intuition,” she adds. “And depending on the situation, one may be more useful than the other.”
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