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To improve literacy rates in the U.S., reading expert Timothy Shanahan says we need to stop looking for silver bullets and instead invest in teaching a much broader range of skills.

Timothy Shanahan has spent the last 50 years making the case that we should be doing a better job teaching kids how to read and write. 

A distinguished professor emeritus at the University of Illinois at Chicago, Shanahan was previously the director of reading for Chicago Public Schools and helped develop Reading First and Common Core State Standards, federal policies that have formed the backbone of K–12 literacy for over a decade. His research on writing, disciplinary literacy, and English language learners has made foundational contributions to the science of reading and writing.

Despite his career-spanning efforts, though, Shanahan says that not enough has changed—we’re still not teaching enough kids to read and write effectively. Part of the problem is that schools have been slow to adapt to the changing needs of the information age. But more important, the U.S. school system has a tendency to get distracted by initiatives centered on individual literacy skills and specific groups of learners, Shanahan says—instead of doing the harder work of building reading programs focused on a broader range of skills across grade levels, such as teaching students how to make sense of difficult texts, how to read effectively in the various disciplines they study in middle and high school, and how to use generative writing to deepen the knowledge they encounter in texts.

We lose focus to the detriment of kids. A persistent, comprehensive approach is “the only way you’re ever going to change things for boys and girls,” Shanahan asserts. And it’s “the only way we’ll see increases in literacy across the board.” 

Recently, we sat down with Shanahan and spoke about how reading unlocks the doors to social and political power, why kids should learn how to read like chemists, and what needs to happen if we’re going to have a true, evidence-based approach to literacy across all grade levels.

Andrew Boryga: What fascinates you so much about literacy to make it your focus for 50 years? 

Timothy Shanahan: Initially it was personal. I grew up in Detroit, and we didn’t have a whole lot. There were times when my dad was out of work. Reading was an escape valve for me, a place I could go. Then as I got older, I noticed that some people in my community were out of work, while others succeeded. I realized reading is really about power—individual, personal power. 

Boryga: What do you mean by power? 

Shanahan: I used to teach a course about the connection between literacy and society. It focused on how poverty keeps kids from learning—which you hear over and over in many teacher prep courses. So much so that I think a lot of teachers get down because it all just feels so hopeless. 

But instead of focusing on the negative, I focused more on what literacy enables psychologically, linguistically, economically, and politically. Just look at how much of our social and economic mobility and political involvement comes through reading and writing. Literacy opens doors and connects people: When citizens aren’t literate, they pull back from society, they isolate. It’s like having a pandemic all the time, but in their lives. 

So, yes, literacy builds skills and gets kids good jobs. But to me, literacy is not just about money; it’s also about fighting for access to cultural and social opportunities.

Boryga: How do you define a “good reader”? What important literacy skills should students possess by the time they graduate from high school? 

Shanahan: By the time students finish high school, they should be able to read a text without assistance. I’m not saying they won’t occasionally look up a word, but essentially they should be able to read a challenging eighth- or ninth-grade text with reasonably high comprehension. That would establish a baseline.

Another skill I would want them to have—and that I fear too many don’t—is the persistence to take on text that is hard to grasp. If you’re willing to put your shoulder to the wheel, you can make sense of a difficult text even when you don’t have a lot of prior knowledge or don’t have all the vocabulary. You might have to slow down and take your time sentence by sentence, but you can figure out what these texts say and get the benefits of them. 

Boryga: Literacy instruction has been “the province of only the elementary school, without commensurate attention in the middle and high schools,” you wrote in a 2009 paper. Why aren’t we teaching literacy in the later grades? 

Shanahan: Partly, it’s historical. Previously, society didn’t need everybody to be literate at high levels; economic participation didn’t depend on it. 

Today it’s different. We actually need large numbers of workers with reasonably high degrees of literacy, even if they don’t go to college. Refrigerator repair, air-conditioning repair—these are great, high-paying careers. If you look at the training those workers go through, they learn through reading and making sense of highly technical information that is often much harder than what kids are dealing with in high school. 

But another reason we don’t see more literacy in high school is because, frankly, I think folks don’t necessarily know what to do once kids get to high school. Do you have a reading class like you would with second graders? Are you supposed to be teaching phonics? What is necessary? 

Boryga: Good question. What is necessary? 

Shanahan: By middle school, kids need to learn the specialized reading routines of the various disciplines they’ll study in the coming grades. Historians read everything like they’ve got a chip on their shoulder. They assume somebody is trying to shape things in a particular way, and they’re looking for bias. 

Boryga: You’ve published influential research on ELL literacy instruction, including a 2009 study that found that the tenets of early literacy instruction—phonemic awareness, phonics, fluency, comprehension—all have benefits for language learners. But instructional adjustments are needed. What does good ELL instruction in literacy look like?

Shanahan: There are small shifts to traditional literacy instruction that make a big difference for ELL students. 

For example, when working on comprehension, instead of having kids read to themselves and then participate in a discussion about what they read, allow ELL students to discuss the questions first in their home language. 

Giving language learners a chance to think through and discuss a text in, say, Spanish before they take it on in English makes them less embarrassed to take part in the discussion. Cognitively, it also allows them to take on ideas in a fairly mature and sophisticated way using their best language and skills, and then say, “OK, now that I’ve thought that through, how do I put it into English rather than trying to do that all in one step?” 

The other thing that I think is important is to give English language learners more instruction—perhaps even an extra period of English instruction. You’ll often find that these students in the primary grades are reading less well than their English-speaking counterparts. They need that extra, explicit instruction to just build the language. 

Boryga: Recently, you criticized “thin” phonics instruction in primary schools that relies on worksheets instead of more explicitly teaching phonics. What does effective phonics instruction look like?  

The point is, we’ve got to start building up to the point where kids are able to read simple text in which they’ll have to sound out and decode the letter B. That takes explicit teaching and learning each of those steps. It isn’t just, let’s spend five minutes on this and here’s a worksheet. 

Boryga: You’ve long been a proponent of infusing writing into reading curricula, including in studies you authored in the 1980s that are credited with clarifying the relationship between reading and writing. How can teachers use writing to improve literacy? 

Shanahan: I had a basic idea that writing could help students learn how to read. I went and studied all the stuff that had been written on that in the 20th century, and then I set up what was really the first modern study of this. My belief was right: I found substantial relations between reading and writing.

The research shows us that we can do this in two different ways. If we want to talk about decoding, writing words can help. For example, if I’m trying to write the word doll, I’m thinking to myself: What sounds am I hearing? What letters go with those sounds? That really helps with things like phonemic awareness and decoding—it gives kids huge opportunities to practice these skills and to reveal what they can and can’t do. 

With older students, new research shows that one of the biggest things you can do to build comprehension and to increase knowledge about what they read is to have them write about it. Have students write summaries, critiques and analysis, syntheses of multiple texts that they’re reading. All those activities actually improve comprehension, and building that into instruction is really important. 

Boryga: You were part of the influential 2000 National Reading Panel whose findings formed the basis of the Reading First federal literacy policy. What were the most important insights the panel found? 

Shanahan: We found that if you give kids instruction in a few key areas, you improve reading achievement quite consistently. Teaching kids phonemic awareness in kindergarten and first grade (there were 51 supporting studies) and teaching kids phonics, how to use the letters and sounds and spelling patterns to decode (there were 38 supporting studies), were both critical. We also found that teaching kids to read text fluently, teaching vocabulary and how to define words by looking at morphology [studying things like stems, root words, prefixes, and suffixes], and finally, teaching kids reading comprehension strategies like asking themselves questions about what they’ve read to see if they have the answers, can help when they’re struggling with a text and give them the tools they need to course-correct in real time. 

Boryga: We’re coming to the end here, so a big question: What are your thoughts on the state of literacy education today? Has it improved since you began your career in the 1970s? 

Shanahan: If I look at the data, kids aren’t reading any better than they did then. So in a lot of ways, I feel like I have not been very successful. Education in general has not done what I think it could do.

When we implement these big primary-grade initiatives, we sometimes make things better for 8- and 9-year-olds. That’s good. But at the same time, we pull back resources and ignore needs elsewhere. Then, within a few years, whatever gains we’ve made dissipate.

Instead of big initiatives to fix phonics or to fix things just for teens, we need a comprehensive K–12 literacy curriculum that teaches all those things we’ve been talking about all the way through for everybody. That’s the only way you’re ever going to see increases in literacy across the board.

It takes a lot of effort, and you have to be persistent. I don’t think we are persistent enough. We love going on these campaigns. We love having a particular thing that everyone will embrace. You’ve got to embrace the whole thing—even the parts you don’t feel comfortable with.

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Crypto Recovery Rally Is No More! But What Caused The Disruption?

The on-setting of another crypto winter can stop the crypto recovery rally at the end of 2023

The highly volatile crypto market has started experiencing some hard and drastic crypto crash with popular cryptocurrencies like Bitcoin or stablecoins like Tether and Terra. The crypto crash season started in 2023 and reached its highest peak from May to July 2023. Crypto investors are stuck in-between waiting for a crypto recovery rally or set to incur huge losses in this bear market rally. But crypto recovery rally helped Bitcoin to reach US$24k from US$17k in 2023. Thus, crypto investors are highly disappointed that the crypto recovery rally has stopped occurring in the crypto market post-crypto crash ecosystem. Let’s dig deep into the causes of disruption in the highly volatile crypto market. Crypto investors were coping with the crypto winter season due to several crypto crash cases. The improvement in prices of Bitcoin, Tether, Ethereum, and many more provided hope to crypto investors that the drastic period of the crypto crash is getting over through this crypto recovery rally. But the bear market rally has been successful in creating tension among crypto investors.  Long-term crypto investors hold onto their cryptocurrency assets with faith in a crypto recovery rally. There are multiple cryptocurrency projects from Ethereum, Shiba Inu, Cardano, and more that are helping in improving the current prices. But crypto investors have the understanding that the crypto market is nowhere near the status of crypto market in 2023. Meanwhile, some crypto analysts have analyzed that cryptocurrency liquidity has started recovering as the market cap of stablecoin has stopped dropping in the crypto market. It is still down by around 20% from the all-time high range. Still, the pause in the crypto recovery rally has started tightening the financial conditions for crypto investors. It has been speculated that the situation will be hard for the cryptocurrency cycle to the bottom level without fiat leverage growing.

The highly volatile crypto market has started experiencing some hard and drastic crypto crash with popular cryptocurrencies like Bitcoin or stablecoins like Tether and Terra. The crypto crash season started in 2023 and reached its highest peak from May to July 2023. Crypto investors are stuck in-between waiting for a crypto recovery rally or set to incur huge losses in this bear market rally. But crypto recovery rally helped Bitcoin to reach US$24k from US$17k in 2023. Thus, crypto investors are highly disappointed that the crypto recovery rally has stopped occurring in the crypto market post-crypto crash ecosystem. Let’s dig deep into the causes of disruption in the highly volatile crypto market. Crypto investors were coping with the crypto winter season due to several crypto crash cases. The improvement in prices of Bitcoin, Tether, Ethereum, and many more provided hope to crypto investors that the drastic period of the crypto crash is getting over through this crypto recovery rally. But the bear market rally has been successful in creating tension among crypto investors. Long-term crypto investors hold onto their cryptocurrency assets with faith in a crypto recovery rally. There are multiple cryptocurrency projects from Ethereum, Shiba Inu, Cardano, and more that are helping in improving the current prices. But crypto investors have the understanding that the crypto market is nowhere near the status of crypto market in 2023. Meanwhile, some crypto analysts have analyzed that cryptocurrency liquidity has started recovering as the market cap of stablecoin has stopped dropping in the crypto market. It is still down by around 20% from the all-time high range. Still, the pause in the crypto recovery rally has started tightening the financial conditions for crypto investors. It has been speculated that the situation will be hard for the cryptocurrency cycle to the bottom level without fiat leverage growing. It has been speculated that the crypto market still will need two to three months to gain a more stabilized situation for crypto investors. It is because another crypto winter with crypto crash cases can be set in for popular cryptocurrencies. Thus, crypto investors can prioritize budget, and savings, create diversified portfolios and make smart investment decisions with cryptocurrencies and possibly incur losses.

Shiba Inu Price Prediction Looks Bearish, But Tamadoge Is 10X More Bullish

Shiba Inu is one of the most popular coin tokens in the crypto ecosystem. It reached the markets in 2023 and was supposed to be the “Dogecoin killer.” Even though it was initially launched as a joke, Shiba Inu became popular crypto among collectors and traders worldwide. Everyone wants to know if Shiba Inu is still a good investment, so they try to find accurate price predictions for the next few years.

While Shiba Inu is still worth investing in, it’s not nearly as promising as the newest crypto projects, such as Tamadoge. That said, Shiba Inu is working on improving its utility by creating a dedicated NFT store and partnering up with other projects. Let’s see what 

Shiba Inu Price Prediction Overview

Here is a quick overview of Shiba Ina’s price predictions until 2025. We’ll explain everything in more detail below, so let’s look at the key takeaways. 

End of 2023: Shiba Inu is still one of the most popular meme coins on the market. SHIB creates new partnerships and becomes a payment option across multiple platforms, which is expected to push its price up to $0.000030 per token.

End of 2023: The project upgrades its features, introducing the Shibaverse and the ShibaSwap platforms. The token gets even more use cases, raising the price to $0.000040. 

End of 2025: Shiba Inu keeps developing their metaverse and finds new use cases within the crypto ecosystem. That attracts more investors, which helps drive the price of the SHIB token to $0.0001. 

Let’s look at Shiba Inu’s price history to help you understand why we think the meme token will keep growing steadily in the next few years.

Tamadoge – The Best Meme Coin Presale So Far

Shiba Inu and Dogecoin are the most popular meme coins in the Doge ecosystem, but Tamadoge aims to become the meme king. It’s the latest meme coin project designed to provide superior utility and better rewards than the two we just mentioned. Tamadoge is a metaverse project built around a Play-to-Earn formula that rewards the most active players with extra tokens. The platform’s native token, called TAMA, will be used for all transactions within the Tamaverse and given out as rewards.

The entire Tamaverse is built on top of the Ethereum blockchain technology. As a result, TAMA coins are ERC-20 tokens, meaning they can be listed on popular CEX listings such as Binance, chúng tôi CoinBase, eToro, and others. 

The project also uses scarcity to drive the price of its tokens higher. Half of the total supply of 2 billion tokens is currently available in presale. 5% will be burned, while the rest will be used to improve liquidity. That alone is enough to put this meme coin before all others, but Tamadoge has much more to offer. Considering that the token has a diminishing supply and an ever-increasing exposure, it could be one of the biggest gainers in the crypto world.

Tamaverse – An Exciting Virtual Reality Where You Train Digital Pets

The core of the game revolves around Tamadoge pets. It resembles an old-school hand-held game from the 90s called Tamagochi. Like in the original game, Tamadoge trainers have to take care of their digital pets every day and ensure that they are happy and healthy. 

All Tamadoge pets are NFTs. That means you can buy, sell, and exchange them with other players anytime. All transactions are done using the TAMA coin with zero transaction taxes. You will need tokens to buy food, medicine, accessories, and other items from the Tamadoge NFT Petstore. As your pet grows, it becomes stronger and more agile, allowing you to complete complex challenges and win more battles. 

Every time you win a match or complete a challenge, you get Dogepoints, and the players with the most points at the end of the month get extra TAMA tokens. 65% of all tokens spent in the Tamaverse are sent to the prize pool. The total is divided between the best pet trainers every month. 

Tamadoge is still in its earliest stages and undergoing a full security audit by Solid Proof. The Tamaverse should become available to all users in Q4 of 2023, while the collection of P2E arcade games should go live in Q3 of 2023. However, at the moment of writing this article, you can buy TAMA tokens in presale at a super-discount and ensure that you become one of the early investors.

TAMA Token Presale 

Tamadoge has entered presale on July 25, 2023, and it will last until October 10, or until all tokens are sold out. Out of the 1 billion tokens available in presale, 50% have already been sold, so you don’t have much time to become an early investor.

If you decide to invest in the project, you must go to the official Tamadoge website. One token is priced at $0.01, and the minimum investment is $150. That means that you’ll get precisely 15,000 tokens for the minimum investment.

The website accepts payments through debit/credit cards via Transak, but since the entire project is built on top of Ethereum, you can also trade your ETH and UDST for the TAMA tokens. Tamadoge truly has the chance to become the best meme coin and one of the top metaverse projects in the industry, and if it does, investors could get 100x or higher returns by 2025. 

How to buy TAMA?

Beta presale of this token started on 25th July 2023. The Beta presale should end on 2nd September, and the general presale – following the presale- will end in Q4 2023.

The price is $0.01 for 1 TAMA or $100 for 10,000 TAMA.

Here is a short guide on how to buy TAMA tokens:

Shiba Inu So Far

Shiba Inu made it to the crypto markets on August 1, 2023. It was launched as a shitcoin, so most investors didn’t really see it as a valuable asset. SHIB’s original price was $0.00000000051, meaning that you could get close to 200 billion tokens for just $100.

The token slowly picked up by the end of the same year, but it kicked into high gear in 2023, reaching an all-time high of $0.00008845 in October. That’s a considerable price difference, so those who invested early got impressive returns only a year later. 

The token had a chance to become the best meme coin on the market, but the colossal crypto crash at the beginning of 2023 led to a drastic decrease in value. That said, Shiba Inu developers are still working hard to keep the token relevant and find new use cases to boost its price.

First Listing and Help From Elon Musk’s Tweets

Shiba Inu was up and running for a few months before it became available on Binance Listings. As soon as Binance announced SHIB listings, the token’s price increased by 114%. However, even though it was a significant price spike, the token’s poor utility kept it under the radar among many crypto investors.

Things changed only after Elon Musk tweeted about the token in March 2023. Elum Musk’s Tweet increased the awareness about the token, followed by famous Wall Street investors like Jordan Belfort a month later. SHIB slowly outgrew its original expectations, and after seeing the huge potential it has to offer, the developers upped their marketing and started working on new features to give the token more use cases.

The Project Gains More Functionality With ShibaSwap

Sure enough, all of the marketing efforts helped grow the Shiba Inu community, so the developers introduced the ShibaSwap decentralized exchange that helped the token grow even further. The launch of the ShibaSwap raised the project’s market cap to over $1 billion, making it much more than a simple meme coin.

The growing buzz around the project led to new business opportunities, so Shiba Inu partnered up with multiple platforms, including chúng tôi It became a viable payment method in the world’s largest eCommerce stores, including Amazon, Walmart, and eBay. SHIB showed the naysayers that meme coins are more than a joke, as the token’s utilization kept growing over time.

More CEX Listings Made SHIB The Best-Performing Meme Coin Ever

After the SHIB token became a payment option in the top 3 largest eCommerce stores, it became available on NowPayments, allowing other eCommerce platforms to adopt it as a payment option. The rising adaptation of the token resulted in more CEX listings, which became available on Coinbase on September 9, 2023. It took less than a month for SHIB to overtake Dogecoin as the best meme coin on the market, and its price reached an all-time high of $0.00008845. 

However, the historic crypto crash in 2023 led to a loss of over 4 trillion dollars for the entire industry. SHIB shared the same faith, losing over 50% of its price in just a few weeks. But that didn’t stop project development at all. Shiba Inu has since become one of the payment options on AMC, one of the largest entertainment companies in the world. Therefore, there is still a lot to look forward to when it comes to Shiba Inu’s utilization. Shiba Inu price prediction for the next few years puts it at new all-time highs, so let’s see that in more detail.

Shiba Inu Price Prediction 2023-2024

Shiba Inu tokens are currently available for $0.00001216, much lower than its all-time high. It’s still recovering from the crypto crash, but it’s going up steadily in the past few months. Its daily trade volume has been between $400 and $650 million in the past week as the price slowly recovers. 

However, after introducing the ShibaSwap platform, more partnerships are planned shortly, and the token is expected to reach $0.000030 by the end of the year. All parameters indicate that it will keep growing in the next few years, changing how we think about meme coins. 

2023 should be the biggest year for the SHIB token so far. Shiba Inu price prediction for this year says that the token will be worth $0.000040 by the end of 2023. That is primarily due to the planned launch of the Shiba Inu metaverse. The metaverse is funded by large corporations and banks like JPMorgan. It’s no secret that the metaverse plans on reimagining the way we interact over the internet, and it’s turning out to be a multi-trillion dollar industry. So if Shiba Inu introduces its metaverse by the end of 2023, it will undoubtedly add more value to the network. 

Shiba Inu Price Prediction For The Long Term (2025 and Beyond)

All that’s been happening with Shiba Inu and everything planned for the future will surely keep driving the price of SHIB tokens higher. Shiba inu price prediction for 2025 put the token as high as $0.0001. Most experts agree that it should keep growing long-term, even without new features in the future. 

Shiba Inu’s developers have moved their focus to expanding the token use cases to support its growth. Once the Shibaverse goes live, it will unlock more opportunities, driving the token’s price even higher. 

Moreover, SHIB’s partnership with the Flexa Network will facilitate the token’s use across 41,000 locations in North America. SHIB tokens will become a payment option on GameStop, Whole Foods, Nordstrom, and many other companies, slowly turning a meme coin into an authentic digital asset. However, it will encounter serious competition, especially with Tamadoge, the next big name in the meme coin ecosystem.

Shiba Inu or Tamadoge – That Is The Question

As you can see, both projects are working hard to attract new investors. Tamadoge introduced their own metaverse and dedicated NFT store from day one, while Shiba Inu started developing the Shibaverse two years after release. Some would say it’s neck and neck between the two, but if you’re looking for the meme coin with the highest gains, Tamadoge is the best choice.

We have covered the Shiba Inu price predictions above, and we still can’t tell you what to expect from TAMA tokens. However, its fast-growing community and the tremendous interest in TAMA coins indicate a thriving future for everyone involved.

Media Literacy Is Vital In The Age Of The Image

Educators must acknowledge that there are now two parallel tracks for learning, both equally critical to understand. Running alongside the traditional 3 R’s — readin’, ‘ritin’, and ‘rithmetic — are the three arts: dance, music, and the visual arts. To ignore this new language of media and sensory literacy is to shortchange in a crucial way the education of our children.

The conventional prejudice is well known: Now that DVDs and movies are ubiquitous, and television and computer games incessant, generations of students are becoming less literate, with ominous implications for the future.

First, consider how the human brain works: When a child learns something new, a set of neurons lights up in his or her brain. With each repeat of the lesson, the same neurons fire again. Surrounding neurons, sensitized to the discharges of the first set, soon become part of an ever-expanding electrochemical chorus.

Thus, learned information becomes burned into an increasingly complex network of neuronal pathways. This is how we acquire knowledge that will endure throughout our lives.

Conversely, a child must be exposed to certain kinds of information by a certain age. Otherwise, we risk letting entire tracts of other specialized neurons wither through disuse. The recurrent message at neurocognitive conferences these days is, “Neurons that fire together wire together; neurons that fail to sync fail to link.”

We are born with an excess of neurons, as if nature is telling us to learn as much as possible as quickly as we can. By the age of eight or nine, a devastating neural pruning occurs, and each of us loses about 40 percent of the neurons we were born with. This is why a preschooler can learn a second language with ease, whereas a college student trying to master the same language often finds it painful and difficult.

Given what we now know about how the brain operates, a larger question emerges: What are the consequences of the kind of learning we experience on the larger organization of the human brain?

Two Ways of Thinking

All vertebrates, from fish to fowl, have bilobed brains; humans are not special in this regard. What separates us from virtually all other species is that each of the brain hemispheres in Homo sapiens is highly specialized to process two entirely different types of information.

In more than 90 percent of people, the left lobe is the seat of language, perceived in a linear stream and organized by grammar and syntax. The majority of other linear, sequential mental processes — logic, reason, algebra, causality, and so on — also reside principally in the left hemisphere.

Credit: David Julian

Credit: David Julian

When it comes to temporal processes that move linearly in time, such as doing taxes or figuring logic problems, the left hemisphere trumps the right. When it comes to processes that are primarily spatial — driving a car, or playing tennis — right trumps left. Natural selection has evolved the left hemisphere in humans into something new under the Sun — a sense organ charged with understanding sequential time.

The right hemisphere, by contrast, is nonverbal and contributes a global (some might say holistic) awareness to events. This is the side of the brain that can add an emotional dimension and larger meaning to the knowledge we acquire. In general, the right lobe perceives many things simultaneously — whole images at a glance. It lets us respond to such nonlinear input as body language, voice inflection, and facial expressions.

Simply put, the left side of your brain processes information presented in the form of numbers or words, while information displayed in images is primarily processed by the right side. The left hemisphere, for instance, knows you’re five minutes late for class; the right one worries about the consequences and imagines what might be going on in your absence.

Of course, the complexity of the brain, and the broad band of connecting fibers joining the two sides — the corpus callosum — keep this scenario from being as tidily cleaved as our description makes it sound. Nevertheless, numerous studies have confirmed this basic dichotomy.

The varied functions of the right and left sides of the brain also can be seen in terms of sexual duality. (To avoid becoming bogged down in disclaimers and qualifiers, I’ll concentrate on right-handers, who make up about 90 percent of the population; no slight to you lefties is intended.) Every human is a psychic hermaphrodite, a composite of a feminine side and a masculine one.

In general, the right hemisphere of both men and women is the seat of their feminine component, while the left hemisphere is the seat of their masculine side. Many of the modules in the brain necessary to care for preverbal children, for instance, are located in the right hemisphere; the strategy, planning, and cooperative aptitudes necessary to hunt and kill large animals (or make hostile-takeover bids on Wall Street) reside principally on the left side.

An Important Balance

All humans have the innate capability to learn the grammar of the first language they hear. Every infant is born with the aptitude for reading the body language, gestures, and facial expressions of the cooing mother, the whispering dad, the silly siblings. Visual communication is as natural and easy as opening our eyes.

Evolution, however, did not as naturally prepare humans for the immense innovation we call literacy. Though the earliest humanoids began wandering the valleys and wooded highlands of eastern Africa almost 6 million years ago, the invention of writing is relatively recent: Inscribing markings on small bones and cuneiform tablets began only about 5,000 years ago.

Early scribes first used pictographs to convey a series of connected thoughts. Pictographs, however, are not truly writing, but, rather, are drawings that represent specific objects. These communications were streamlined and standardized by a simple innovation called the alphabet some 3,500 years ago.

The earliest writing seems to have developed out of economic expediency; some of the earliest examples were employed to label farm produce and keep accounts in order. It was an extraordinary development, on a par with harnessing fire and inventing the wheel.

Reason Why Innovation Is The Most Critical Aspect Of Big Data?

Introduction to Why Innovation is The Most Critical Aspect of Big Data?

Innovation and creativity have always played prime roles in helping brands and companies succeed in the short and long term. The need for creative problems has increased dramatically because the kinds and challenges that brand managers face are getting more complex and complicated daily. When brands are innovative in their approach to solving hurdles, then they, more often than not, can resolve their issues faster and easier manner.

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Creativity is one of the most significant driving forces behind innovation because it allows individuals to challenge the existing situation and develop innovative, unique, and effective solutions. It will enable brands to break the shackles of normality, uniquely expand their brands, and set new rules and benchmarks within the industry.

Why is Creativity such a Critical Element in Organizations?

Innovation and creativity are the most essential elements in any organization and will result in gains and success. By embracing creativity and exploring new territories, brands can reach new levels of productivity and growth within a company. When brands encourage employees to think outside the box and allow them to explore their talents, companies can continue to grow and discover solutions to many of their internal and external conflicts. Therefore, creativity is a sure-shot way brands can solve their problems. So whether brands want to develop a new strategy, creative thinking will get them ahead. Creativity, without a doubt, sets organizations apart from others and gives them a competitive edge in all aspects of the operation.

Creative ideas and innovative approaches can help brands in all possible manners from the point of view of customers, target groups, employees, or partners. Bringing a unique perspective to their plans not just encourages communication but also brings a unique manner of functioning and management within the company. Some of how companies can develop a culture of innovation include the following:

Failing is a Part of the Learning Curve

Many brands are afraid to fail in any manner. This is because failure is considered a sign of weakness, and even when there is an opportunity, many companies hesitate to take a leap of faith. As against popular notion, successful brands have often failed several times before eventually achieving success in the true sense. Further, failure is also a form of freedom. This is because now the worst has happened. While failure on a large scale can be avoided, it is essential to face failure strategically.

As J.K. Rowling says, There is no way to live life without failing occasionally. You won’t fail only if you live so guardedly that you barely live, wherein you fail by default. Overcoming failure is possible when brand managers accept, annoy, dissect, and learn from it. As they say, failure is the stepping stone to success and growth. The bottom line is that brands must learn from their failure and, even if there are obstacles, remain positive, as a good attitude can go a long way in helping brands gain the success they wish to achieve eventually.

Brand Managers must Learn to Lead from the Front, In all Situations

Running a big brand or company is no easy task, as it requires constant attention and hard work. So while there may be many highs and successes, management will also face many lows and challenges. Often, a brand is successful because of the efforts and hard work of the entire team rather than just a single individual. A brand manager, therefore, needs to act in a manner that will enable them to distribute the required tasks according to the capabilities and talents of the employees.

Another thing that brand managers must learn to do is learn from past experiences. Share stories about your campaigns so that you learn about what went right and what went wrong. Good communication between team members and employees will keep the team motivated, encouraged, and keen to perform despite all obstacles. In short, bring everyone together so that everyone participates in the success story of the brand/company.

Always Remember to Reward Innovation and Incentives at Every Stage

Innovation is, therefore, the basis of success for brands and companies across sectors. Additionally, when companies are responsive and resilient, they have all the ingredients to stay ahead of their competition successfully. This is where big data analytics can help companies strategically achieve goals. By analyzing the information, brands can deal with change effectively. By gathering data on various aspects of the organization and making required changes, brands can move ahead on the path of progress in a much more successful fashion.

This has always been the goal of brand managers who want to take their companies ahead on the path of development, profitability, and progress. Data analytics that helps support decision-making is, therefore, an essential element in any company, though it has one flaw is that it still involves human intervention and interaction. As Big Data gets bigger and bigger, the human element cannot be ignored. Still, the fact remains that human beings have a limited span of attention, especially when it comes to processing vast amounts of data.

Unless and until brands can make sense of the vast amounts of data available, techniques and methods of Big Data are redundant. That is why professionals who can help companies to use Big Data properly are in prime demand across companies and sectors. It is these people who can help companies use the insight that Big Data has generated so that it can be used to create campaigns that not just help brands reach their goals and objectives but also empower and strengthen brand power among their customers as well.

As humans lack attention, removing the human element is the only way to make Big Data seamless. This is to say that the entire big data process has to become completely automated. So if a business deals with equipment, everything from manufacturing to delivery is done through machines. Machines will fix these hurdles despite errors, making human interaction minimum and needed only in extreme situations.

Being more responsive to the needs of the brand needs is an essential requirement if brands are to stay in business, especially with rising competition and increasing consumer demands on the other hand. There are many areas in that brands can optimize their data in real time. These include optimizing salaries based on profit outcomes and corresponding security policies that align with the risk of loss. Brands can make automated and data-driven decisions by continually updating the company’s data.

Data is an essential part of almost every sector around the globe. It has become an integral part of how brands and companies function. It is as important as capital and labor in today’s economy. As the amount of data increases daily, it is estimated that 5 quintillion bytes of data are generated every minute, which is set to increase daily. By making sense of this vast data, companies can expand and grow in many ways that would have seemed impossible until yesterday. The rate of expansion and growth has grown tremendously after the introduction of Big Data, and add to that the angle of innovation, companies can quickly gain a competitive edge. Investing in innovative big data technology is how brands can increase and improve profitability in the coming years.

Big data can be used to create value in five distinct ways. The first way is to ensure that data is transparent in all manners. By providing that data is transparent throughout the organization, it becomes possible for brand managers to gain insights from them simply and effectively. Data transparency is essential; this is the first step towards creating value through big data.

The second way to generate value in big data is to create and store transactional data in the digital medium. By storing information in this manner, brand managers can collect accurate and detailed information; this, in turn, helps them optimize details for many things, including product inventories to employees’ sick days. By doing this, companies can keep a tab on all the company’s functioning and, in the process, boost their performance and use existing opportunities. Through the use of Big data, companies are successful in making better decisions and managing their inventories in a better manner. By adjusting their goals and objectives to align with the big data objectives, brands can successfully empower and strengthen their brand image.

The third way big data can add value to a company is by helping them personalize their products and services according to their target audience. Personalization of products is essential in this competitive age, so it is important to tailor products and services to their needs. Every customer loves having a personal touch when buying products and services. Always remember that an engaged and loyal customer is one of the most significant assets of any company. Developing ingenious engagement methods is the need of the hour for all brands and companies that want to succeed. The bottom line is that the personalization of services will help brands retain their existing customer base and expand it profitably.

The fourth and final way big data can help companies is by assisting them to make better decisions. It can help them provide not just practical and superior services but also enhance after-sales support as well. For instance, with Big data, manufacturers can embed their products with sensors to understand customer needs and provide better after-sales service offerings, helping them stand out.

“Convergence of social, mobile, cloud and big data technologies presents new requirements – getting the right information to the consumer quickly, ensuring reliability of external data you don’t have control over, validating the relationships among data elements, looking for data synergies and gaps, creating provenance of the data you provide to others, spotting skewed and biased data.”

As technology develops, brands will need new methods to keep up with this rapid change to remain viable and effective. In short, brands can stay ahead of the competitive curve by effectively combining powerful analytics with the correct data. So the earlier they start down this road, the more chances they have for learning and using this medium effectively.

When coupled with innovation, big data can help bring a new era of productivity and consumer growth. Many studies have proven that investing in good analytical techniques can help brands to increase their operating gains by more than 60 percent. By offering numerous benefits to consumers and companies, innovation and big data are here to stay long. In addition, with a host of personal location devices that are gaining a lot of prominence, big data can open a host of opportunities for brands to connect and engage with clients personally and intimately.

In summary, achieving success in a competitive environment is challenging. But at the same time, it is incredibly fulfilling and satisfying. And one way a company can continue on the path of success is by investing in techniques and innovation that will help them strengthen their internal communication and external relationships with clients, customers, and stakeholders.

Recommended Articles

This has been a guide to Why Innovation is The Most Critical Aspect of Big Data. Here we have discussed a brief overview of why is creativity such a critical element in organizations? and failing is a part of the learning curve. You may also have a look at the following articles to learn more –

Fix: This Screensaver Requires The Adobe Flash Player

Fix: This Screensaver Requires the Adobe Flash Player Everything you need to keep using your favorite screensavers




If the screensaver Flash is not working on your Windows 10 PC, it’s because Adobe Flash is completely discontinued.

You’ll have to switch to a different screensaver on your PC to fix this problem.

You can also use one of many available screensavers preinstalled with Windows 10.



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Download Fortect and install it on your PC.

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readers this month.

The screensaver is an excellent addition that helps personalize the device, and many have become fond of it using the same screensaver for years.

Since Flash is no longer available, many users reported that their screensaver has also stopped working, creating frustration and discomfort.

This guide will show you how to get rid of this screensaver requires the Adobe Flash Player for Internet Explorer error message on your PC.

How can I fix This screensaver requires the Adobe Flash Player for Internet Explorer? 1. Use the built-in screensaver in Windows 10

Thankfully, Windows 10 comes with a built-in screensaver option. You can either choose from the existing options or upload different pictures and create one.

You will have 6 available options at your disposal, and you can change the settings as needed to ensure that the final result is satisfactory.

2. Use a specialized app

We know that change is not always easy or received with open arms, but in this case, since Flash is no longer supported in Windows 10, using the old screensaver based on it is no longer an option.

Thankfully, there is specialized software available that offers you an impressive number of screensavers that you can install on your device.

One such tool we have tested, and we recommend you give it a try, is DeskScapes. It’s easy to install and to start using.


Use one of the most impressive and eye-catching screensavers with this fantastic tool. Give it a try now!

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3. Check for the newer version of the screensaver

If the Flash screensaver is not working, your best choice of action is to replace it. However, some well-known screensavers are getting updated to work without Flash.

If your favorite screensaver isn’t working, check the development page. You will see if the developers are working on a new version.

Keep in mind that this applies only to newer screensavers. If you’re using a screensaver five or more years old, it’s likely that it won’t get updated.

As shown in this article, although letting go of the old screensaver may not be comfortable, using a new one is a simple process.

By following any of our suggestions, you can fix this this screensaver requires the Adobe Flash Player for Internet Explorer easily on your PC.

If you need a list of the best aesthetic screensavers for Windows 10, check our detailed guide for the top options.

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