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Photography is an art form that requires both technical expertise and artistic vision. However, even the most talented photographers cannot succeed if they don’t market themselves effectively. 

Marketing is a crucial part of any photography business, and without it, photographers may find it challenging to attract new clients or build their brand. In this guide, we’ll explore various digital marketing avenues that photographers can use to promote their work and grow their businesses.

Marketing for Photographers: Best Avenues & Tips for Success

As a professional photographer, it is important to market your business through a multichannel approach to reach a wider audience. Here are seven digital marketing options to strengthen your photography marketing strategy. 

1. Pinterest

Pinterest is a visual search engine that is perfect for photographers. It is a platform where users can find and save images they love, and it can be an excellent source of traffic for your business website. 

To get started with Pinterest marketing, create a business account and optimize your profile with your logo, a short bio, and your website link. You can then create boards that showcase your work, such as wedding photography, portrait photography, landscape photography, and so on. Make sure to use relevant keywords in your board titles and descriptions to help users find your work.

The next step is to create pins for each of your boards. Pins are images that link back to your website, so it’s essential to ensure that each pin is visually appealing and includes a call-to-action. You can also create Rich Pins, which provide additional information about your pins, such as pricing, availability, and product details.

Tip for Success: 2. Email Marketing

Email marketing is a powerful tool for photographers to build relationships with their audience and promote their services. It’s a way to stay in touch with your clients and keep them updated on your latest work, promotions, and events. To get started with email marketing, you’ll need an email service provider such as Mailchimp, Constant Contact, or Aweber. These platforms make it easy to create and send professional-looking emails.

When creating your emails, make sure to keep them visually appealing and easy to read. Use images from your portfolio to showcase your work and include a clear call-to-action that encourages your subscribers to take action, such as booking a session or purchasing a print.

Tip for Success:

One way to grow your email list is to offer a lead magnet, such as a free guide or e-book, in exchange for your visitor’s email address. You can also add a sign-up form to your website and social media profiles to encourage visitors to join your list.

3. Blogging 

Blogging regularly is an excellent way to showcase your expertise, share your stories, and attract new clients to your business. By creating valuable content that resonates with your audience, you can establish yourself as an authority in your niche and build trust with your followers.

Tip for Success:

One tip for success in blogging is to be consistent. Set a schedule for publishing new content and stick to it. You can also promote your blog on social media, in your email newsletters, and on your website to attract more readers.

4. Google Business Profile

Google My Business is a free tool that allows photographers to manage their online presence on Google. By creating a Google Business Profile, you can showcase your work, hours of operation, contact information, and customer reviews. This makes it easier for potential clients to find and connect with you.

To get started with a Google Business Profile, create a profile and verify your business by mail or phone. Once your profile is verified, you can add your business information, including your website link, photos, and videos.

Tip for Success:

One tip for success with a Google Business Profile is to keep your profile as up-to-date as possible. Update your profile with your latest work, respond to customer reviews, and make sure your business information is accurate. You can also post updates, such as promotions or upcoming events, to keep your audience engaged.

5. Facebook Advertising

To get started with Facebook Ads, create a Facebook Business Manager account and set up your ad account. You can then create a Facebook Ad campaign and select your target audience, ad format, and budget.

Tip for Success: 6. Instagram

Instagram is a visual platform that is perfect for showcasing your photography portfolio and building your brand. With over one billion active users, it offers a vast audience for photographers to connect with.

To get started on Instagram, create an Instagram business account and optimize your profile with your logo, bio, and website link. You can then start sharing your work by posting high-quality images or videos that showcase your skills and style.

Tip for Success:  7. Local SEO

Local Search Engine Optimization for photographers involves optimizing your online presence for local search queries. This is particularly important for photographers who work in specific locations. Make sure your business information is consistent across all online platforms, including your website, Google Business Profile, and social media profiles. Use location-specific keywords in your content and captions to improve your visibility in local search results.

Tip for Success:

Be sure to encourage your clients to leave online reviews. Encouraging local reviews can be a powerful way to improve your local SEO. Positive reviews from satisfied clients can help to improve your visibility and credibility on search engines. Responding to reviews, both positive and negative, can also show potential clients that you care about their experience and are actively engaged with your business. 

Digital marketing efforts are an essential part of any photography business, and by using the digital marketing avenues mentioned above, photographers can attract new clients and grow their businesses.

By being consistent with their efforts and providing valuable content to their audience, photographers can establish themselves as experts in their niche and build trust with their followers. Remember, marketing is an ongoing process, and it takes time and effort to see results. With dedication and patience, photographers can achieve their marketing goals and grow their businesses.

Work with Elevato for Photography Marketing Services

If you’re a photographer and are interested in pursuing any of the digital marketing avenues from this article, reach out to Elevato today. We can help you reach your business goals through our deep expertise in digital marketing. 

Elevato is a full-scale digital marketing agency that provides content, email marketing, SEO, social media management, paid media, and more. Take your photography business to the next level with the help of the Elevato team. Get in touch today to discuss your business goals and how we can assist you in growing your photography business. 

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The Content Marketing Hub: A Blueprint For Content Marketing

An infographic explaining how inbound marketing works together with content marketing

Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it.

Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.

The ‘free bonus’ is that you’re link-building and gaining social signals for search engine optimisation as well creating great content – something so often over-looked and under-valued.

The Content Marketing model infographic

This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.

Content marketing blueprint

People liked it so much we thought it deserved a more polished design with Smart Insights input – so here it is along with a few notes.

Have a look, and please let us know what you think.

A simple model that still requires hard work to implement

While not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. We’ve have much more detail on how to apply it to create a content marketing strategy here:

Recommended Guide: Content marketing strategy

: Content marketing strategy

Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools.

Excellent branded content

You’re not in the game without it, I’m afraid.

It’s easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing.

And, for most of us, the best object is relevant, quality, branded content (by definition that’s not quick or easy!) that’s exceptionally well seeded.

Develop a connected hub

This may be a fascinating and well considered hub like American Express’ Open Forum or something relatively simple like Eloqua’s much applauded and popular Revenue blog.

Don’t over state it – it’s still a blog but it’s a brilliant and relevant one. Design your hub in line with other assets, think about the positioning (how great is Elqoua’s Revenue proposition considering they sell marketing software), and then get your quality content on there.

The high end will consider the awesome but extremely pricey Gigya, or cheaper Janrain.

Publish and promote

This is the crucial step, the bit that really is hard work.

How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need.

And, don’t forget the social networks, communities and forums where your audience is already talking about related stuff.

‘Free’, no, ‘Easy’, no – since when was great marketing ever easy though?

Spark interaction

All that content needs to drive somewhere, to your content hub most likely, although the idea of ‘fulfilment’ can take place anywhere, really.

Suffice to say that in return for making it worth someone’s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service.

The focus is on the relationship, which is why email and social media combine so well.

Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc.

Sell

I toyed with omitting this from my blueprint list but, at the end of the day, it’s the commercial reason we create valuable content.

If you’re offering a solution your target market finds very valuable, then content marketing is simpler for you.

Focus on providing valuable solutions to your target market, don’t pitch and scream about your products off the bat. People are looking for solutions, not your product or service.

Offer them what they need and want – the secret to effortless selling.

Free SEO prizes

The issue of miss-selling of ‘SEO’ by so many of the agencies plying this trade is almost too tempting to ignore here. In my experience these agencies are often guilty of making what’s actually quite a simple process (I did not easy!) seem like a dark art. I’ll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!

If you succeed in creating great content, you should benefit from two free bonus prizes in relation to your natural search marketing:

Free prize #1 – If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident. The most important factor in gaining the desired search rank is: develop content worth re-sharing and worth linking to!!

Free prize #2 – Your quality content, well marketed on the most relevant sites, ensures that you develop a brand footprint in Google and Bing that’s wider than the one ordinarily enjoyed by your chúng tôi don’t have to directly rank for everything; indeed, this is increasingly hard to do.Imagine an extreme example – the BBC website picks up on your content and publishes it, quantum leaping you up in SERP visibility. Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.

Ai In Marketing: Comprehensive Guide

Thanks to the increasing amount of data gathered from customers, businesses’ marketing strategies become more data-driven. Considering AI is better than humans when it comes to processing and analyzing large datasets, it is not a surprise that AI is becoming widespread among marketers. According to a study, 87% of companies that have adopted AI were using it to improve email marketing. 61% of marketers were also planning to use artificial intelligence in sales forecasting.

Why is AI in marketing important?

Source: Google Trends

Level of interest in using marketing in AI is increasing. Marketers are always chasing ways to increase their impact without increasing marketing budgets. AI technologies provide them a way to achieve these. Marketers can combine customer data and AI-powered tools to anticipate their customers’ next move and improve their journey. To do that, they can use AI to

understand the market better,

create unique content,

and perform personalized marketing campaigns.

provide accurate insights and suggest smart marketing solutions that would directly reflect on profits.

Below is our initial framework explaining the impact of AI in marketing. We have developed that over time, and you can see our latest view below the framework. To get more information, please visit the relevant page to see references, videos, and detailed explanations:

1-Optimize Pricing & Placement

Dynamic pricing: Businesses can optimize their pricing strategy by using AI to scrape competitors’ pricing data automatically and to maximize revenue by setting competitive prices for products.

Physical placement

Merchandising optimization: You can leverage machine learning and big data to optimize your online or offline merchandising. 

Shelf audit/analytics: Your business can use videos, images, or robots in the retail area to audit and analyze your use of shelf space. You can identify and manage stock-outs or sub-optimal use of shelf space. One of the most leading-edge examples in this area is Lowe’s autonomous retail service robot. It will explore how robots can meet the needs of both customers and employees. Meet the LoweBot

More mainstream solutions in this space include leveraging images taken by employees to manage and analyze shelf space. Trax Image Recognition explains their solution in this space in detail.

Digital Placement

Product Information Management: Businesses manage and improve all product information centrally to improve product discoverability and appeal. As a result, they automatically modify and update the product description, box description, and all other related information.

Visual Search Capability: Businesses can leverage machine vision to enable their customers to search for products by image or video to immediately reach their desired products. In the today’s world too easy to ensure customer’s desires with the AI algorithms thanks to the lots of snapping and sharing images. For example, Flipkart, one of India’s largest online retailers, uses visual search.

Image tagging to improve product discovery: You can leverage machine vision to tag your images, taking into account your users’ preferences and relevant context for your products.

2-Optimize marketing communication

An optimized marketing communication reaches customers at the right time at the right channel with the right message. There are numerous emerging AI companies specializing in these areas. For example, companies like Appzen track customers’ cross-device behavior to ensure that your messages target customers at the device they are using at the time of your marketing communication.

Just a few years ago, most messages to customers were handcrafted for specific macro-segments. Today companies like Phrasee suggest personalized messages to ensure that customers receive messages they prefer to read. For example, Dell has increased its page visits by 22% by introducing Persado’s AI-powered marketing tools.

Enablers

Neuromarketing: Your business can leverage neuroscience and biometric sensors to understand how your content impacts your audience’s emotions and memory. You can test your content in private until it achieves the desired effect.

Omnichannel: Businesses can personalize marketing communication across different paid marketing platforms. They can create a coherent strategy for the overall marketing strategy and analyze comparatively the impact on different platforms.

Retargeting: You can retarget customers who have already expressed interest in your products or services. As a result, sales numbers increase by engaging the right customer.

Channel specific optimizations

Content generation: For content creators, it is always a challenge to come up with a matchless marketing strategy. In this field, AI can provide creative solutions. From the topics chosen for content marketing, Natural Language Generation models can create unique content and deliver creative suggestions. You can read more about content generation by reading our article.

Mobile Marketing: With mobile marketing, businesses can create personalized, individual messaging based on each customer’s real-time and historical behaviors. Most of the users are active in mobile platforms, develop your strategy to gain a greater share in mobile traffic.

Email Marketing: Email marketing includes emails that are tailored to individual behavior. Detect which email type performs better with your product and customer. Customize by including the necessary email structure and images.

Video Commerce: You can make videos with embedded products shoppable by inserting relevant links and auto-identify products in videos.

3- Personalized Marketing Strategies

Businesses can leverage customer data to reach customers with personalized recommendations via email, site search, or other channels. These systems ensure your company to make the right offer taking into account all

digital and analog interactions (page views, purchases, email opens…) of that customer with your brand

that customer’s interactions on different web properties

interactions of similar customers

These are all designed to lead the consumer more reliably towards a sale and support companies to increase their revenues. 

If you are looking for vendors in the space, feel free to check our transparent, data driven vendors lists on the topic:

4- Connect & Leverage Customer Feedback

Emotion Recognition: You can capture the emotional state of your customers by analyzing micro gestures and mimics. Computer vision will help you to capture the details and provide you with the real emotions of your customer.

5- Analytics

Analytics: You connect all your marketing data and KPIs automatically. AI tools enable you to manage campaigns, trigger alerts, and improve your marketing efficiency. AI-powered marketing analytics can lead companies to identify their customer groups more accurately. By discovering their loyal customers, companies can develop accurate marketing strategies and also retarget customers who have expressed interest in products or services before.  

Channel specific analytics

Social analytics & automation: Businesses can leverage Natural Language Processing and machine vision to analyze and act upon all content generated by your actual or potential customers on social media, surveys, and reviews.

PR analytics: You can learn from, analyze, and measure your PR efforts by using AI tools for marketing. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue. With the increasing demand in digital media to specify the targets will more easy for the brands in competitive marketing.

If you believe you can benefit from AI in your business, you can view our data-driven lists of AI Consultants, and AI/ML Development Services

Now that you have checked out AI applications in marketing, feel free to look at our AI in the marketing section. You can check out AI applications in sales, customer service, IT, data, or analytics. And if you have a business problem, we can help you find the right solution to resolve it:

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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The Best Gifts For Photographers – Affordable Gifts Under $50

Gifts For Photographers- The Most Affordable and Useful Gifts

Finding the perfect gift for photographers can be tricky. Photography gear can be expensive so how can you find the perfect gift within your budget? Fear no more! I compiled this list of 32 great gifts for photographers you’ll actually be able to afford. No need to spend a whole paycheque for some ultra light, soft grip waterproof heated lens cap. Ok those don’t actually exist, but one can dream. Let’s jump into these 32 amazing gifts for photographers under $50.

Let’s start out easy here. This affordable camera bag by Neewer is the perfect way for photographers to safely carry around all their gear, and look like a pro doing it. This camera bag opens from the back offering increased space for gear storage. If there’s a lot of gear to be carried, this camera bag has you covered and would be a highly appreciated gift.

Maybe you aren’t sold on a full out backpack, but want something more casual than the gadget bag above. With this Kattee Camera Bag you’ll be looking like a stylish photo master while walking through the streets. A much more casual look to storing camera gear, and a perfect gift idea for photographers who need a little more style in their lives.

GorillaPods are the ultimate compact travel tripod that can literally go anywhere. This mini tripod in perfect for those who’s photos can’t be limited to just flat surfaces. GorillaPods can securely position cameras (2.2lbs limit) in tree branches, door ways, roof racks, you name it, it will go there. A gift perfectly suited for photographers who’s creative eye knows no bounds.

Want even more flexibility to your tripod? Try the FrotoPro Flexible Camera Tripod! This tripod offers even more ways to bend compared to the Joby GorillaPod and can work well as a monopod. This tripod can hold up to 2.6lbs so it is best suited for smaller cameras and smart phones. Another great gift for photographers looking to shoot with no limitations!

Manfrotto PIXI Pod MiniNot all photographers need giant tripods for the perfect picture. With the Manfrotto PIXI Pod Mini you can set up that perfect shot, with a pocket sized tripod. This is great for those wanting a compact tripod option for hands free photos. This tripod will even work great for smart phones with the proper adapter(listed below)

Not all photographers need a big fancy camera, Smart Phone photographers are a real thing these days! #iPhonePhotography anyone? With this Tripod Phone Adapter you can start taking more stunning smart phone photos, totally hands free. No more finding that perfect rock to precariously balance your phone against. A great gift idea for any smart phone photographers in your life. This gift idea pairs perfectly with the Manfrotto Pixi Pod Mini!

Here’s one for all my smart phone photographers. This wide angle lens kit can be used by any smart phone simply by clipping it over the camera lens. It distorts the perspective of your phones lens for a much wider field of view. Not to mention it creates a cool effect! A great photography gift idea for that smart phone photographer in your life.

These little gadgets make long exposure photography a whole lot easier. Remote triggers give photographers the ability to set fully customizable shutter speeds up to a 99 day shutter speed! You may never need to spend almost 100 days to capture one photo, but hey, remote triggers let you do it. Beyond allowing for longer exposures, remote triggers ensure there is absolutely 0 camera shake when hitting that shutter button. Give the gift of tack sharp long exposures with a remote trigger. Ensure you get the trigger specific to your cameras brand!

This trigger doesn’t have all the fancy features like the one above but still offers a way for photographers to trigger the shutter with zero camera shake. This is a much better option for those looking for something more simple and not worry about batteries. Ensure you get the trigger specific to your cameras brand!

Nothing’s worse than being just a little low on light while taking photos. The Viltrox LED Light Panel mounts directly onto your camera body to light up your scene in an instant. These mini light panels can add a cool light effect to your photos. Give your photographer the gift of light with the Viltrox LED Light Panel.

Another great option for those looking for a mini LED panel. This light panel also can mount directly onto the camera body and offers a strong light output to help illuminate those darker scenes. Another great gift for photographers who need a little extra light in their life. 

Clear UV Filters are an essential for all photographers. These clear filters primarily work to protect the front element of your lens from dust and scratches. Ensure you know the right thread size for the lens before you purchase one of these! The lens thread size should be listed on front element of your lens.

Another great and affordable UV Filter, this time with a name brand. Although slightly more expensive than the one above, you can rest easy with such a reputable filter brand such as Tiffen. This filter will work perfectly to protect lenses from dust and scratches. Remember to purchase the right thread size for the specific lens! The lens thread size should be listed on front element of your lens.

Neutral density filters are the key to great long exposure photography. The K&F Concept 10 stop ND filter will drastically darken your images allowing for slower shutter speeds. Slower shutter speeds will make water look smooth and even streak clouds as they move across the sky. A great gift for photographers looking to take their images to the next level. Try pairing this with a remote trigger for a real ultimate photography gift duo. Remember to purchase the correct thread size for your lens!

The Gobe 10 Stop Neutral Density Filter is another highly affordable, great quality filter. This filter will significantly darken your images allowing for slower shutter speeds. This filter works great to smooth water and streak clouds even in the mid day sun. A great photography gift idea for those wanting to take their images to the next level. Remember to purchase the correct thread size for your lens!

Dust and dirt are bound to find your lens. Trying to rub off this debris with a standard microfibre cloth can lead to accidental scratching. Before wiping your lens it’s important to first use a puffer. The Pixel Puffer allows photographers to blast away all unwanted dirt and debris before using a cloth. A key piece to any photographers tool kit and a great photography gift idea to extend the life of your lenses.

This camera cleaning kit is the all in one answer to any of your lens cleaning needs. This cleaning kit comes with a puffer, lens pen, duster, cleaning solution and a variety of cloths to wipe away any smudges. This camera cleaning kit offers everything a photographer could ever need to clean their glass. Give the gift of clean lenses with the Camkix Professional Cleaning Kit.

A lens pen is a compact solution to lens cleaning in a flash. This multi-tip pen has a brush on one side, and a soft smudge removal tip on the other. A lens pen in my go to lens cleaning solution while in the field. It cleans fast and effortlessly to remove smudges, finger prints, dust, dirt and more. No liquid solution necessary! The lens pen is an affordable gift idea any photographer will appreciate.

Not only lenses need a little bit of cleaning love. Your cameras sensor can get dusty while changing lenses and leave small dust spots in your photos. The Altura Sensor Cleaning Kit offers all the tools to delicately clean your cameras sensor, removing any unwanted dust spots. This kit comes complete with a puffer, lens pen, and cleaning brush for basic lens cleaning as well! A gift for photographers wanting to keep their sensors spotless.

This camera clip is perfect for travellers and photographers in the go. This camera clips allows you to securely holster your camera to your backpack, belt, or whatever strap you see fit. I love using camera clips for quick access to my camera so I never miss a shot. It’s one of my favourite photography tools and a great gift idea for any photographer in your life.

Let’s face it, most camera straps aren’t very comfortable. Give the gift of alleviated neck pain with a Scarf Camera Strap! These camera straps are made of soft fabric making for a much more comfortable experience. Wolven offers over a dozen different designs and colours so you can find the perfect one for that photographer in your life.

Like the basic camera strap look, without the flashy logos and emblems stock straps have? Look no further than the Tarion Vintage Camera Strap. This strap will make you look fresh and professional with a modern design and colour. An amazing gift for photographers wanting to look a little more stylish in the field.

Ever heard of the expression, “one is none”? Well it’s talking about camera batteries. Don’t be the person who runs out of battery right before capturing the perfect shot. Get a few extras! With this 2 pack of Canon batteries you can keep your camera going longer than ever before. A very important photography gift idea for any photographer!

It’s not uncommon for certain cameras to require micro SD cards. Whether it’s your point and shoot, action camera or phone, you’ll likely need a micro SD. The thing that’s annoying about micro SD cards is they can’t be read by your computer without an adapter. This Micro SD Card pack comes with adapters so you can use the SD cards in your computer or standard DSLR camera. A great option for those who have multiple cameras requiring both micro SD and regular SD cards.

If you’re a photographer, you likely have a smaller hoarding stash of memory cards. These little cards are easy to lose in just about every crevice imaginable; so it’s important to keep them organized. There’s no better way to organize than with a waterproof memory card case. This case keeps all your cards safe and secure no matter water happens. This particular case can safely store both regular and micro SD cards. A must have in any photographers tool kit.

Want another solution to SD card organization without the bulk? Look no further than this canvas memory card case! This case is less bulky than the waterproof case above but still will keep your cards secured in one place. A better option for those who aren’t braving the elements while they are out taking photos.

A multi tool is likely one of the last things photographers think about in their kit. However, a multi tool is incredibly useful for tightening screws, quick release plates or making small fixes out in the field. The Gerber multi tool has everything you will need for quick fixes during a shoot and will ensure everything runs smoothly. A thoughtful gift for photographers constantly shooting!

Don’t let your gear get caught in the rain. With the Altura Rain Cover you can happily shoot no matter the weather. This rain cover has two arm holes for you to easily access your cameras settings. A great gift idea for photographers who love to shoot even in moody weather.

If you need to take product photos then this is the easiest way to do it. This mini studio kit comes with everything you will need to take professional product photos. Complete with LED lights and a variety of background colours, this product photography mini studio is the easiest way to take great product photos.

So that was 32 great gifts for photographers under $50. Whether it’s for Christmas, a birthday or any other occasion, these gifts are sure to be the perfect addition to anyones kit. Use this gift guide to get the perfect gift, without breaking the bank. 

Happy shooting!

-Brendan

8 Cute Easter Photography Ideas For An Eggcellent Photoshoot

Need some ideas for Easter photography you can do with the entire family? 

Precious Easter moments deserve to be documented, and this year you can make the most of the season with spring photo opportunities.

As a family photographer, I love the holidays, especially colorful Easter backdrops that make for beautiful photos.

In this guide, I’ll take you through my favorite photography ideas for Easter to ensure an eggcellent photo shoot.

Hopefully, you’ll be inspired to capture the beauty of this spring holiday and all its fun traditions!

Easter is the perfect time to snap spring photos with fresh blooming flowers, which make beautiful settings for baby portraits.

Lay the baby down on a comfy blanket or in a cute basket and surround them with colorful blooms of different sizes and textures. 

Take extra care if you use real flowers. Alternatively, fake blooms will give you the same lovely color and texture without much mess.

If you’re inside, try taking photos next to a large window with ample natural sunlight. An outdoor photography session on a sunny day works well, too.

Read more: Ideas for baby photos you can do at home

Take an Easter photograph with decorative eggs to mark the special occasion.

A pop of color makes Easter eggs stand out, but you can also stick to neutrals with white eggs and messages written in black marker.

Maybe you want to write your family’s names on the eggs and make this an annual photo.

Otherwise, I’ve seen some awesome Easter egg life announcements.

Moving, engagements, babies… all of these big moments may be shared during Easter photos if you embrace your inner creativity.

It’s not Easter without bunny ears!

Grab this great photo prop and put the headband on your little one or a furry family member such as a dog or cat.

Bunny hats, bows, and tutus are other fun options to inspire your photography session.

Just remember to focus on the subject and other facial expressions, whether it be a child smiling or a pet making a funny face.

You may not want to share your Easter chocolate, but at the very least you can add these yummy treats to still-life shots or family pics.

A chocolate bunny in a basket with confetti and carrots is the perfect accessory for baby or toddler pictures.

Try to get an action shot of young kids indulging in their Easter chocolate, too.

Bunnies or baby chicks are a popular choice for family photography during the spring season.

Ask a professional photographer for their suggestions or head to a local farm to see which little animals you can find.

Lambs and ducklings are other options that make for sweet and precious Easter photos.

While cuddling with these little creatures, remember to be gentle and adjust the camera settings to capture both family portraits and candid shots.

For many families, Easter means an egg hunt.

An outdoor egg hunt offers ample opportunities for fun family shots, as little ones run around the backyard with cute Easter outfits and baskets.

These pictures can be light and airy, capturing all the fun of this season with a few proper portraits mixed in.

I’ve seen families wear matching clothes and pose with their final egg collection after the hunt, which are awesome memories to have in a family photo album.

A garden full of blooming flowers is the perfect place to take Easter pictures with the family.

Look for bright pops of color to bring into the frame, with green grass and pretty blooms.

Make sure to get a mix of pictures with parents and kids smiling directly at the camera, and others where they share a tender moment smelling the flowers.

Add a few shots running through the fields and laughing together, too.

This list of eggcellent photo ideas wouldn’t be complete without mentioning a trip to the Easter bunny.

Check with your local mall for Easter bunny sessions and get your camera ready to record the look on little ones’ faces.

Some kids love seeing the Easter bunny and others aren’t so thrilled.

Either way, it makes for awesome images, given their facial expressions and varied enthusiasm.

Otherwise, consider getting an Easter bunny costume to wear and use at home for more casual family pictures.

Details are important when planning a photography shoot during the busy Easter season.

Colorful Easter egg decorations make wonderful Easter backdrops on white walls or wooden doors/fences.

Perhaps you want to head outside and grab some spring photos in the grass or under blooming trees.

Don’t forget pastel colors are always in at Easter time. A light pink, blue, purple, or green backdrop will create the ideal setting for spring pictures.

Whichever one of these photography backdrops you go with, you should get some great Easter pictures that capture precious memories with children, family and friends.

Family photographers have a lot to work with during the fun Easter season.

Whether you schedule a spring photography session in the studio or prefer a DIY shoot with a camera phone, you can make the most of colorful eggs and pastel backdrops.

Remember, big facial expressions and fun Easter props will help children feel at ease in front of the camera.

I hope you can keep these Easter picture options in mind as you enjoy the holiday celebration with family and friends.

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8 Tools for Photographers

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Ftc’s New Rules For Bloggers: A Quick Guide

As of December 1, the Federal Trade Commission is going to require bloggers, and prominent tweeters and Facebook types to disclose any paid endorsements to their followers, online friends and readers. These new rules have the potential to change everyone’s online habits. Here’s what you need to know:

Blogs

A rare trend among some bloggers is to receive a small fee in exchange for reviewing a particular product or writing a blog post about it. Under the FTC’s new rules, all bloggers engaging in this practice would have to disclose that they are receiving a fee for their blog post. Bloggers will also have to disclose any gifts they receive, such as a free gadget, book, or toothpaste, since the free merchandise counts as compensation.

The strange thing about this new rule is that, in my experience, many bloggers already disclose when they are being paid for reviews. I’ve also seen disclosure on those rare occasions I’ve come a cross a PayPerPost model, when a blogger is basically working a product endorsement into their writing. Of course, even if a pay-per-post blogger didn’t disclose what they were doing, it is often painfully obvious they’ve been paid to insert something about ‘Super Wowee Shampoo’ into their blog.

Social Networking

Now this is where things really get interesting. Prominent users of social networks and Twitter will also be covered by the FTC’s new regulations. CNET’s Caroline McCarthy uses an interesting scenario to illustrate this: a celebrity receives a bunch of free nights from a hotel, and then becomes a fan of that hotel on Facebook. There would have to be disclosure by the celebrity on Facebook that they have received a gift from that hotel.

That sounds reasonable enough, but what about the rest of us? Say, for example, you work for Microsoft and become a fan of the company on Facebook or tweet about how much you love Windows 7. Now, what if you have not made it clear on your Facebook and Twitter profiles that you work for Microsoft? Some of your Facebook friends or Twitter followers might see your posts, and–knowing that you’re an expert in technology, but not necessarily that you work for Microsoft–take your Windows 7 endorsement at face value. You still might love Windows 7, but you haven’t made it clear that you’re receiving financial compensation as a Microsoft employee. Under the new FTC guidelines, you may have just crossed the line. True, it’s unlikely the FTC will be interested in you, but if you have a large amount of Twitter followers or Facebook friends, it might be a good idea to disclose your corporate affiliations.

Bottom Line: If you are going to tweet about how awesome your employer is, make sure everybody knows you work there.

The FTC

While these new rules may seem confusing and perhaps even excessive, the FTC says it is not that interested in hitting individual bloggers or prominent social network users with heavy fines. Repeat offenders may end up being punished, but the new regulations are really about keeping corporations in line.

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