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The modern age has proved that all businesses should have a strong social media presence. The buyers of today rely a lot on the internet to secure the things they desire. Therefore a striking online presence is can be a game changer for businesses.

An online presence in real estate cases is far more important. Real estate is one of the most competitive and high-value industries. To get ahead in line, it is essential to build a strong online presence so that your customers, sellers and investors are familiar with your company. This can be accomplished by superior quality real estate link building. Establishing strong backlinks with relevant websites can not only help with brand building but also play a crucial role in building credibility for your real estate website. 

However, it’s easier said than done and requires a bit of work but we assure you, practising good quality real estate link building is surely worth your time. To put it simply, it can be accomplished with a great link-building strategy, along with ensuring that your website has top-notch SEO practices. It should also be kept in mind to create quality backlinks because quality backlinks can be of a lot of assistance to you, whereas inaccurate linking can tend to be harmful to your online brand identity.

Before diving deep into the “do”s and the “don’t”s of how you can build superior quality backlinks, let’s talk about what backlinks are and how they play a crucial role for businesses. Backlinks, also known as inbound links, is the process of linking one website to a completely different website that comes under the same business niche category. Backlinking plays a crucial role in establishing the authenticity of your website. If your website has a high volume of backlinks, Google crawler bots run through your website content and certify your website as a credible source of information. 

Even in the case of real estate business and website development, generating good quality backlinks with other prominent websites within the real estate niche can tend to improve the SERP ranking of your website.

As we have already mentioned, backlinks can make or break your online business presence. With the implementation of good quality backlinks that are backed by rigorous research and a proper strategy, the website traffic can exponentially increase, along with improved website ranking, and better domain authority. Even the conversion rate will significantly increase if the target audience discovers your real estate website. If you’re looking for a detailed overview, here are a few reasons why backlinks matter:-

    Backlinks build up authority and trust for many search engines. This allows your page to appear in search results quite often.

        Backlinks act as signals to search engines that verified, and relevant sources are vouching for your content. Therefore, it is beneficial in nature.

        It may not be a believable fact, but about 97% of real estate buyers use Google to search for real estate. This is one of the easiest ways to get information as it doesn’t require a lot of legwork. Available houses, prices and virtual tours can be carried out from the palm of your hands. Therefore the smartest way to stay ahead in the competition is to backlink or link building. So that your website is on the top of search results. 

        Here are a few ways to build quality backlinks:-

        1. Networking

        Link building is a lot like making connections in real life. Moreover, the real estate industry is a lot like that. You need need to know people, and you need to make connections. In fact, it is considered that the” who you know part of the equation” is more important than the “what’s on the market part of the equation”. In other words, the real estate industry is heavily reliant on collaborations. It is impossible to gain success in the real estate business without collaborations. Therefore, it is suggested that you use this network to build backlinks. The easiest way to do this is to reach out to local sources, bloggers and websites by sending them a polite request via email. Your visibility in your local area will increase significantly, and local searches would frequently showcase your business. The additional benefit of backlinks is the fact that by linking to your content, a person or a business will assure others that you are a genuine and trusted brand. Moreover, try to gain as many quality links as you can, as the more links you secure, the more recognition your business will get. That eventually means that more customers would, be flocking to your website.

        2. Geo-Targeted Content 3. Testimonials and Reviews

        The reality of running a successful business in the 21st century has good reviews and testimonials. Testimonials are very effective in accelerating your conversion rates. How many times have you been quite unsure about a specific website? What did you do to resolve your query? You must have definitely checked its insights and domain authority to verify if the website is credible. This is exactly what most newcomers and users usually do. 

        You need to expand your network and connect or engage with other businesses. Try to leave good reviews for the businesses that have helped you. It can be either an online or a local business. Give them a positive review on yelp or on google. You can also leave your own profile link on their site. Make sure to ask them before leaving your own profile link. This will boost not only their clientele but yours as well. 

        Moreover, it will create goodwill between your business and theirs. Once this is attained, a lot of companies would be glad to provide you with a backlink. You can also ask your existing customers to write you a review. Customer reviews are very beneficial in nature as potential customers do trust the words of previous customers. Therefore the easiest way to go with this would be to send your existing customers a polite email to comply with your request.

        4. Forums

        Forums are an excellent place to promote your business. Buying or selling a property can be a very arduous job. To ease confusion, a lot of people rely on forums like Reddit, Quora and local sites. These forums answer a lot of real estate-based questions and can be an excellent place to promote your business. 

        However, just promoting your business might not solve your problem. It may have negative consequences. The best way to go with this would be to provide valid information and be genuinely helpful. Try to be systematic with your approach. Firstly help people find a solution and then use your credentials. 

        Other Approaches to Real Estate Link Building

        The above-mentioned ways are some of the most commonly used methods for building links. There are several other ways as well to build links, and some of them are briefed below:-

        1. Studying Competitors

        An analysis of your competitor’s website could be the push that your website needs. It is considered a great starting point and your strategy will evolve in time to suit your website. The systematic approach would be to google important keywords and note down the commonly used keywords and then the analysis of the competitor’s link should be done to plan out an effective strategy.

        It is an easy task to build backlinks from sites that have already linked back to your site. Your google search console and google analytics account will easily help you find out which of those sites they are. Moreover, it is also suggested to look at preexisting sites to check if they are working fine.

        3. Uniqueness

        Every brand is unique. Every brand has a different aim, mission statement, taglines and other aspects that make it uniqueTherefore while building backlinks, this uniqueness can be of significant value and can help you build up quality backlinks.

        4. Start Small

        It may be a difficult task to build larger links during the initial stages. The best way to deal with this is to take things one step at a time. Start small and gradually build big connections. This way you can systematically build up a larger network of links.

        5. Guestographics

        Another interesting yet creative way to get relevant backlinks is through the utilisation of Guestographics. Guestographics are infographic content that can be offered to other relevant websites of your niche in exchange for a backlink on their website. Instead of posting the original infographic on your website, network with other real estate websites and exchange guestographics to build a creative yet efficient backlink into your websites.

        6. Interview Link Building

        If you like interacting with people, this link-building strategy is made for you! Interview prominent experts from the real estate business and leverage this content to build a successful backlink to another website. These interviews are read frequently by viewers, giving your content a chance to be utilised by other relevant websites. Once they do it, they link it to your website, thus generating a superior quality backlink for your website.

        7. Business Citations

        Did you know that your business citation and your online GMB profile can be an excellent way to generate great quality backlinks to your website? Many SEO experts and digital marketers make great use of the business citation to increase audience traction into your website, boost the prominence of your real estate website, and in turn, generate a higher ROI for your business.

        8. Skyscraper Link Building

        If you’re a fan of organically boosting your backlinking game, the skyscraper technique will be the best for you! In fact, this technique has been known to bring the best quality backlinks to websites belonging to any niche. In order to successfully receive quality backlinks through the skyscraper technique, ensure that the content that you have generated for your website is impeccable. Use your networking strategies to reach out to relevant websites and ask them to link with your page instead. Implementing the skyscraper technique can be a bit tricky. However, it is preferred by most marketers owing to its excellent result-bearing capabilities.

        Know How To Differentiate A Good Backlink from Spammy Backlink

        There are instances where backlinks may work exceptionally well. There are also instances where backlinks do the exact opposite. It is a true fact that backlinks are very useful. However, there is one major defining factor which is quality. Backlinks from verified and reputed sources tend to do well. There are various ways to determine the quality of backlinks.

        According to Google, these are some of the criteria that low-quality backlinks have:-

        The directory links may be of low quality.

        Comments from forums or vlog posts that contain links.

        Links embedded in a widget that are typically keyword rich, low quality or hidden.

        Paid placements that make content with links pass page rank.

        Given below are a few features that ensure that the backlink comes from a credible website:

        1. Categorization

        To choose a potential candidate it is essential to see if the content on their site is relevant to the content on your side. The categories of the website should have some relevance to your website. It is also acceptable if the sites aren’t similar but have common aspects. If the candidate fits this criterion, the site can offer good quality backlinks.

        2. Domain Rating/Domain Authority

        It is extremely essential that the domain rating or the domain authority isn’t lower than 20 or 30. Anything below that won’t be considered a good quality link and will be of little to no use to you.

        3. Site Traffic

        It is extremely essential before building links to know the amount of traffic the website generates. Knowing that will allow you to prepare for it or reconsider. It is considered that a properly functioning backlink should bring in 1000 unique visitors monthly. However, it may take some time and increase over time.

        4. Content

        Content is a major factor when it comes to backlinks. High-quality content is required for a backlink to be successful. The content should also be relevant and should have some connection or relation to your website. Special care should be taken to find out proper website with appropriate content. It should seem genuine.

        It is best to avoid sites that have links to casinos, adult sites, and scholarships. These sites are known to be spammy. Therefore these are considered low-quality backlinks, and it is best to not use backlinks from these sites. 

        Final Words

        Having a well-developed network of backlinks will immensely affect your real estate business. It is one of the only ways to stay ahead of the competition. Whilst traditional marketing methods like print media and real estate brochures can be expensive, this method of acquiring traffic is one of the most efficient and cost-friendly methods. It can be done by you, or if you are unsure there are link-building companies that can be of assistance to you. To put it in simple words creating links is all about creatively using ideas and having the right mindset. It may look like a lot of work, but your business will be reaping the benefits of it for years to come.

        You're reading Real Estate Link Building: 4 Of The Best Tactics

        Social Media Marketing For Link Building: Top Tactics & Strategies

        The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts, as it has recently turned out.

        In the largest industry survey on how SEO professionals do link building in 2023, the results showed that most specialists use social media for link building. Namely:

        88 percent of SEOs include links in social media profiles.

        81 percent share their social media content.

        53 percent have experimented with viral campaigns (social media contests, etc).

        Here’s a chart that shows the efficiency level by category:

        That is how we know link building with social media is a widely used tactic and an effective one, but overseen by many specialists of the field. If you’re one of them, keep reading. This article will give you an overview of tested methods that are worth trying out.

        Include Links in Your Social Profiles

        Social media is often thought as pointless for SEO for one simple reason: links from social media platforms are unfollowed. Even Google Plus, YouTube, Pinterest, Tumblr, LinkedIn – platforms that either used to be exceptions to this rule, or thought by some to be – have at one or other points of their existence gone down the same road.

        Today, Reddit is the only exception. However, marketing on Reddit is barely possible. Your product has to be extremely relevant to some subcommunity for your promotion and link building to work.

        For example, on Facebook, make sure to add:

        Your website link in the website field under Contact and Basic Info on your About tab;

        Your website URL anytime you post something on your wall, including images and videos;

        A link to your website to your group’s pinned post.

        Similarly to what you’ve done on Facebook, go through your other social media pages and include links to cover photos, bios, images, descriptions, and so on. Even if you won’t keep up working with these social media pages, there’s no harm in having a rich description with links – only potential traffic!

        Get People to See and Read Your Content

        One of the main struggles of SEO and content marketing is getting people to see content. It’s no surprise that given the plethora of content online, it’s hard to find the audience that your articles will be relevant to. So here are some essential tactics for content promotion.

        1. Make Your Text Readable

        It should go without saying, but many people still write badly. Your content should be engaging, mistake-free, and concise if you want it to be seen. Even if it exists for SEO purposes only.

        2. Research Competitors

        3. Aim for Evergreen Content

        Easier said than done, but evergreen content should be your ultimate goal. Also, focus on content that can be rediscovered regularly. For example, an article about Halloween has a good chance of attracting new traffic every October.

        4. Consider Translating Your Existing Content

        If your audience is international, you’ll get more exposure and so much more links if you simply translate the content you already have.

        5. Submit to Niche News Sites and Content Communities

        Not every industry has a niche news site or content community, but most do. For example, in digital marketing, there’s chúng tôi chúng tôi and chúng tôi chúng tôi features blog posts about almost anything. Look for similar websites in your industry, and submit your content for more exposure.

        6. Submit to Communities on Social Networks

        Communities on social networks are no less important. Depending on the niche, they can be active and therefore valuable to you. There are Facebook Groups, LinkedIn Groups, and Google+ Communities, but you can also attempt marketing in the relevant Reddit or Tumblr communities.

        Don’t forget about niche or local social platforms as well! There are some of them dedicated specifically to books or music, some are popular in specific countries only.

        Create Viral Content

        Going viral is the quickest and hardest way to earn links. When social media campaigns or even social media crisis cases go viral, the links appear on popular resources and news websites with no further effort from you.

        While getting into a social media crisis to end up on The Guardian is risky, creating viral content is the dream many marketers have. But not many even attempt to do that.

        While some videos go viral purely by chance or due to their outstanding content, many are created by marketers that know the key to viral marketing. Let’s try to reverse-engineer the process by looking at companies whose campaign go viral quite regularly.

        1. Aim Your Social Media Marketing at Teens & Young Adults

        Why do brands aim at this part of their potential buyers when creating their social media strategy?

        Perhaps, they realize that this is precisely the audience that makes something go viral.

        As a result, simple conversations between these brands and clients, or these brands and other brands go viral simply because they are funny.

        2. React to Whatever Is Going on in Social Media in Real-Time

        As the former Digital Marketing and Social Media lead at Taco Bell, Nicholas Tran said:

        “The main difference in strategy now vs. before is that what we are doing today in social media is real-time, and we listen and engage all the time.”

        A rare campaign will go viral without a social media manager adding fuel to the fire. The key is keeping up a conversation that seems to attract more attention than usual and engaging with any mentions of the campaign.

        Another tactic is reacting to whatever is already trending on social media. To bring this idea to life, marketers should be on the lookout for what’s trending and jump on the trend at the right moment.

        Keep in mind that brands should always check what the trend is actually about, and consider the risks that any sensitive trends can bring about. While jumping on some social media trends is purely unethical, some cases can be risky but worth it.

        For example, DiGiorno Pizza jumping, apparently (and hopefully) by accident, on the trending hashtag #WhyIStayed campaign that aimed at bringing light to domestic violence cases, definitely belongs to the first category.

        3. Be Creative

        That is undoubtedly another area when it’s easier said than done. However, you can’t hope to go viral by simply creating the kind of content that everyone is creating, even if it’s better, deeper or more colorful.

        You have to stand out to go viral.

        One tactic for that is looking at your competitors and doing something absolutely opposite.

        Conclusion

        In any case, have a go at trying most tactics and strategies described here, and see what works best for you.

        Image Credits

        Current Income (Real Estate Investments)

        Current Income (Real Estate Investments)

        Written by

        CFI Team

        Published February 5, 2023

        Updated July 7, 2023

        What is Current Income (Real Estate Investments)?

        Current income is an investment strategy that gives investors exposure to consistent above-average payouts. The most common current income-focused investments are individual securities and real estate investments, which provide short-term payouts, as well as long-term investment appreciation.

        Real Estate Investment Trusts (REITs)

        Investors looking for regular income from real estate investments can invest directly through developing and acquiring real estate properties or by investing in REITs that consist of real estate properties as their underlying assets. REITs own and manage real estate properties, such as office buildings, residential apartments, shopping malls, vacation homes, warehouses, etc.

        Rather than buying or developing real estate properties directly, investors buy shares in the managed portfolio of properties. REITs make money from rental income, sale of properties, commissions from managing properties, service to tenants, etc. The REITs are required to distribute a majority of their net revenues to shareholders either monthly or quarterly, making them an ideal investment opportunity for investors looking for regular income and high yields.

        How Investors Make Money from Real Estate Investments

        Real estate investments allow investors to earn revenues through a variety of ways, such as rental income and property appreciation. Also, there are different types of real estate investments that investors can invest in, either directly or through REITs. They include residential, commercial, hospitality, farmland, industrial, and retail investments.

        Real estate investors earn through the following ways:

        1. Capital appreciation

        One of the things that real estate investors are keen on when buying a property is whether the property will gain in capital appreciation in the future. Appreciation refers to the increase in the value of a property because of certain factors, such as economic trends, supply and demand, infrastructure, population growth, location, future development plans, etc. that influence its rate.

        One of the main factors that influence property appreciation is inflation. There exists a direct correlation between inflation, demand for properties, and price appreciation. When the demand for properties is increasing, property prices go up if the supply is not enough to meet the demand.

        Similarly, during periods of high inflation, property prices go up, so do the prices of land and construction materials. Investors who own properties in a given location expect to profit from the price appreciation of their properties when the demand and inflation are high.

        2. Rental income from leasing properties to tenants

        Owners of real estate properties, such as office buildings, apartments, and warehouses, expect to earn a rental income by letting tenants use the property for an agreed period of time. The rental income may be paid every month, quarterly, annually, or according to the payment period agreed between the property owner and the tenant. Most investors prefer to deal directly with the tenants, while others prefer outsourcing property management to a real estate agent.

        From owning real estate properties, the owner or landlord receives net rental income (after deducting expenses). Some of the expenses incurred by property owners include property taxes, maintenance, homeowner association fees, etc.

        A real estate property provides its owner with a combination of the utility and the net present value of cash flows it generates relative to what was originally paid for the investment. The rental income provides investors with a margin of safety both in the short term and in the long term.

        3. Income from operations

        Apart from rental income, property owners also get an opportunity to earn from business operations within the real estate properties. For example, the owner of an office building can offer parking services to tenants and charge them a fee above what they pay as rental income.

        In residential properties, property owners can offer laundry facilities and transport services to workplaces for a small fee. Other types of real estate investments, such as hotels, apartments, and warehouses, can also generate additional revenues for their owners by offering a chargeable service to tenants or guests leasing the properties. It provides property owners with an additional income stream to supplement the rental income.

        Current Income: Alternatives to Real Estate Investments 1. Dividend-paying stocks

        Dividend-paying stocks provide high returns to investors, and the best options are those that are well established and mature. Although the stock market involves a higher risk than the bond market, dividend-paying stocks provide investors with a modest income and an opportunity for long-term appreciation. A majority of dividends are paid out four times per year when the quarterly earnings reports are released, but there are companies that pay dividends annually or semi-annually.

        2. Debt income securities

        Debt income securities are synonymous with paying consistent fixed income to bondholders. There are dozens of local and international debt offerings that pay fixed periodic interest payments and full payment of the principal amount at maturity.

        The interest payments are made annually or semi-annually, and they provide a guarantee to investors looking for regular payouts. An example of a debt income security is Treasury bills, which pay semi-annual interest payments at fixed coupon rates and are backed by the full faith of the US government.

        Additional Resources

        The Hideaways (Hdwy) Combines Fractionalized Nfts With Real Estate Properties

        Real estate investors scramble to get their hands on luxury property investments on the blockchain.  One of the most revolutionary ways of using crypto, combining fractionalized NFTs with real estate properties, is The Hideaways (HDWY). 

        But what are NFTs? And what is The Hideaways? Is it a project worth checking out and why? This deep crypto dive will cover NFTs, real estate investment, and how The Hideaways ties it all together. 

        Why bet big on NFTs and Real Estate Investment?

        Non-fungible tokens (NFTs) are digital cryptographic assets stored in the blockchain and distinguishable from one another by their distinctive identification codes and metadata. Unlike fungible crypto coins and tokens, NFTs can’t be used as a currency for commercial transactions. 

        Today, non-fungible tokens dominate the digital world from fashion, art, and real estate. The real estate market is seeing the same changes as other industries propelled by blockchain technology. 

        Like other NFTs, real estate NFTs are bought using the seller’s preferred cryptocurrency and kept in a digital wallet – like MetaMask or TrustWallet.  As an NFT owner, you can easily resell your digital property to buyers instead of waiting days, weeks, or months to sell a property the traditional way. 

        Why owning Metaverse ‘Land’ is bearish?

        Metaverse real estate NFTs are virtual pieces of land you can buy within a virtual environment, mostly in NFT games – such as $SAND or $MANA. 

        These virtual worlds are similar to the real world. They have NFT cities, and NFT houses, and you can buy blocks of land to secure your digital future. But who wants land in the metaverse compared to land in real life? 

        NFTs connected to real-world physical properties are what our analysts are betting on. The virtual world is just a replica of real-world locations – and quality land is a finite resource that doesn’t need to be put on the metaverse. 

        Real estate investors are now more interested in placing their money on fractionalized and tokenized properties in a technology-dominated world. For instance, real estate NFT projects like The Hideaways give everyone the ability to own a piece of a dream villa in Barbados or a penthouse in London. 

        What is The Hideaways?

        The Hideaways (HDWY) is one of the most anticipated real estate crypto projects this year. It’s the first luxury real estate platform that allows users to invest in a fully managed portfolio of lavish properties throughout the globe. 

        The large start-up cash needed for traditional real estate investment is often a problem for crypto investors. A typical initial deposit requirement ranges from 10% to 25% of the property value, which can be too much for regular investors. 

        The Hideaways is the solution real estate investors have been waiting for; through the fractionalization of NFTs backed by physical properties, you can own a piece of property for as low as $100 – and earn a yield on it. 

        As the Hideaways website says: “The Hideaways will allow users to access properties across the globe and, through our ecosystem, you will have access to benefits far beyond what you’d receive from traditional real estate investment.” 

        The real estate crypto platform also promises that: they “trade their fractionally owned NFTs to reshape their portfolio and be allowed to vote and decide on every property purchased.” This means no waiting for real estate agents to finally find you a buyer, just list your fractionalized piece on their marketplace and you’re done!

        Deep dive into The Hideaways 

        Real estate investing is entering a new era with The Hideaways. The system will be powered by the platform’s native crypto token, HDWY, which can be used to gain fractional ownership of NFTs.

        1. NFT Fractionalization

        Investors who buy HDWY tokens are entitled to buy fractionalized NFTs. These NFTs will be minted and characterized by distinctive digital artwork to represent the property they are buying into.  

        You can earn more profit than traditional real estate investments by owning the Hideaways NFTs as they generate yield for you from: 

        Short-Term Holiday Lets 

        Events like weddings held at the property 

        Getting discounts on property 

        2. Tokenization of Luxury Property

        The tokenization of property is a revolutionary concept that few have gone after yet – even though the potential is 230x bigger than Bitcoin itself. 

        But what does that entail? The Hideaways (HDWY) find properties for investors to buy into. Think of crowdfunding as a property purchase, but the yield is insanely high. 

        This also means you can buy these fractions of a tokenized property anywhere in the world. 

        3. Passive Income Of 20%

        The Hideaways (HDWY) team handles all the real estate sourcing, often under market price. As well as marketing for events such as weddings or Hollywood scenes to be filmed at the luxury property, renting it out on short-term holidays to the rich and famous, and maximizing yield. 

        Forget about middleman fees, forget about house deposits. This is your chance to buy property in the top locations worldwide without leaving your house. 

        4. A new use case for traditional real estate

        The Hideaways (HDWY) is targeting a $240 trillion property market. The problem with traditional real estate is that the liquidity is locked into the value of the house – and it’s quite hard to ‘unlock’ that liquidity. 

        By tokenizing real estate and allowing the fractions to be traded, The Hideaways (HDWY) is potentially opening the doors to over $200 trillion worth of liquidity. 

        The fees generated from this would take The Hideaways to the #1 spot in the crypto market – although, Bitcoin (BTC) will still prevail most likely. 

        5. Hideaways Takes Investor Safety Seriously

        In crypto markets, liquidity refers to how simple it is to exchange one crypto coin for another or any government-issued currency. The liquidity for the HDWY token will be a “lifetime” lock, meaning it will last for at least 999+ years. 

        Additionally, team tokens will have a two-year lock and then have linear vesting monthly.

        On top of that, they have already audited their smart contract – ensuring a safe and secure trading environment. They used SolidProof for that, a leading cybersecurity and crypto security firm. 

        Real Estate Tokenization

        The real estate tokenization of HDWY requires a special-purpose vehicle (SPV). Investors can buy each luxury real estate using SPVs. This legal company will have a separate bank account where the money will be sent. 

        The SPV’s dedicated bank account is used to collect rental money, and the bank account will pay the expenditures. The transaction will result in a monthly net rental profit to NFT owners in $USDT or $ETH through their HDWY dashboard. 

        HDWY’s rental profit will be distributed based on NFT ownership on the last day of every month. The legal compensation date of the sale will determine the allocation of capital gains depending on NFT ownership.

        Club Hideaways

        The Hideaways investment community is called Club Hideaway. The platform made sure that they worked tirelessly to make Club Hideaway functional and spectacular. 

        Club Hideaway benefits include lower fees, voting on Hideaway’s investment plan, monthly rewards drop, all-inclusive vacations at HDWY’s portfolio of locations worldwide, and much more. The club will implement VIP tiers to their top users categorized into Bronze, Silver, Gold, Platinum, and Diamond.

        A Gold membership requires a minimum investment of $10,000 minimum, $20,000 for a Platinum membership, and $50,000 for a Diamond membership. But, after investor feedback, they opened up 2 new special tiers for Bronze ($2500) and Silver ($5000).

        Every tier will have access to special benefits, and some include a private jet trip!

        Final Thoughts

        The Hideaways (HDWY) presale started on September 2023 with a starting price of $0.01 and looks to increase exponentially.

        The real estate cryptocurrency platform aims to break the boundaries of traditional real estate investment. Traditional real estate investment has a high initial capital requirement and gives only modest initial profits. 

        With the Hideaways, you’ll not only be rewarded in a way that no other real estate investment can but your cryptocurrency investment will also be supported by a tangible asset, lowering your risk exposure.

        Master Dynamic Backlink Management With The Semrush Link Building Suite

        Backlink profile management is one of the most important tasks an SEO professional can undertake.

        However, so much goes into managing backlinks successfully, it can be daunting without help.

        This year, Semrush dramatically improved the solutions we offer so that anyone can conduct dynamic backlink management with ease and right now our backlinks analytics is Free to everyone.

        We recently asked our friends at Marketing Signals to take a test run of the new and improved backlink database.

        Below is what Gareth Hoyle, CEO of Marketing Signals, had to say.

        What Is Dynamic Backlink Management?

        By leveraging the functionality of the suite of backlink tools in Semrush I’ll demonstrate how you can streamline several tasks into one seamless process known as dynamic backlink management.

        This concept is characteristic of the Semrush link building suite.

        In essence, everything that has made Semrush the leading tool for online marketers (speed, ease of use, powerful functionality, constant innovation, an intuitive UX) can be leveraged to help create your backlink management workflow – saving you valuable time while delivering tangible results.

        Semrush Tools to Help Streamline Your Backlink Management

        Let’s look at four tools:

        Backlink Analytics

        Backlink Audit

        Backlink Gap

        Link Building Tool

        Read on to learn how you can execute critical link management tasks with these tools.

        The domain I’ll be using for the demonstration is chúng tôi one of the leading online toy retailers in the UK. This is large site has more than 600,000 backlinks and more than 15,000 referring domains, with a healthy global estimated traffic volume of 16.4 million monthly visits.

        Backlink Analytics

        Your first port of call when starting link management activity should be the Backlink Analytics tool. It gives a nice top-level overview with insights into how authoritative a site is.

        Below you can see the overview screen itself showing the different data and metrics available.

        One thing that’s awesome about Semrush is the graphical nature of each dashboard, so much data is easily accessible on one screen. For example, you can see:

        Authority Score

        Referring domain count

        Backlink count

        Estimated monthly visits

        Top anchors texts

        Follow vs. Nofollow ratio

        Top pages

        Anchor text wordle

        Referring domains by Authority Score

        This means you can quickly evaluate how authoritative a site is in a matter of seconds, as well as identifying areas that need attention.

        The dashboard is so simple to navigate and the different charts provide lightning fast (but in-depth insights) into the nature of each domain you need to research.

        For example, at a glance you can see there has been a steady flow of referring domains over the past year that has tailed off slightly in the last month. You can then formulate an actionable task based on this information (e.g., increase the link building velocity).

        How to Find Fresh Links

        One of the most common tasks anyone doing day-to-day backlink management will want to find is newly discovered links.

        If you really want the data at your fingertips, there is also a handy hyperlink to the newly discovered links for each day from the overview screen. Handy or what?

        This is useful in so many ways.

        If you are running a digital PR activity or just want to find out which high-traffic publications have linked to you recently, you can use the tool to look for new incoming links, such as this one from The Sun last month.

        The data also updates really quickly. For example, another link from the same publication here has a publication date of June 10, 2023.

        According to the Semrush tool data the link was First Seen five days previous to the time of writing, which would be June 12, 2023, so two days after it was first published.

        In fact, according to a test run in Q1/Q2 of this year, the Semrush link database outperforms the competition when it comes to which tools discovered the first new backlinks the fastest.

        In the example below, you can see how Semrush is capable of seeing links at 9:40 a.m. to a piece of content that only went live at 9 a.m. the same morning.

        Benchmarking Against Competitors

        Who Are Your Competitors?

        Knowing how far behind or ahead you are of the competition is a vital insight that should inform your overall link building strategy.

        Backlink Analytics allows you to conduct a really quick competitor analysis within the overview screen.

        The best part? You don’t even have to declare who the competitors are. Semrush does the hard work for you by finding similar sites within the same niche.

        Once completed, Semrush gives you useful authority metrics (e.g., the number of referring domains, backlinks, IPs, monthly visits, ranking keywords).

        One fantastic feature is that once you have selected the sites you want to compare to, all the charts update with the competitor metrics data giving you an invaluable graphic illustration of your site versus the competition.

        You can then start to draw insights – for example, the competitor with the highest traffic score is also likely to have the highest number of referring domains and the highest authority score.

        In addition, the illustrative way in which the data is displayed lets you look at trends, such as increases or decreases in competitor link building activity.

        Which Sites Link to Your Competitors But Not You

        Here’s another really useful feature.

        Once you have run a competitor analysis in overview mode you can scroll down to the Top Link building opportunities widget where you’ll be able to navigate directly over to Backlink Gap and find a host of potential outreach targets.

        You’ll see that a bunch of sites are linking only to chúng tôi competitors. You can then filter these (by Authority Score, monthly visits, etc.) to find the best outreach opportunities.

        This process is another demonstration of how the Semrush link building tools suite lets you execute your link management workflow by finding relevant competitors and then providing you with a list of sites that link to your competitor (but not you).

        How to Email Prospects Directly from Within Semrush

        Once you find a list of prospects from Backlink Gap, you like the look of you can email them directly from within Semrush, so no need to open your inbox in a new window.

        Why Link Building Will Not Die, Just Evolve

        “Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years.

        It wasn’t too long ago, following the emergence of social media, and then Google+, that I heard many social media experts predicting that the importance of links would die off eminently.

        These opinions have since been shredded as link building maintained its position as one of the most important marketing activities to increase search visibility.

        From my perspective, consistently delivering great results in search has primarily been due to the impact of high quality backlinks that I’ve built for my clients over the last nine years.

        Link Building Has Evolved

        The role of a link builder has developed over the years, to the point where “link building” perhaps isn’t the best name for the services many agencies now offer.

        Typically, the modern link Builder gets involved in PR and brand building a lot more often – forcing link builders into working much more closely with the SEO and social media teams. Because of this, many link building specialists are having to learn a broader range of skills, and develop their knowledge of marketing, more than ever before. Data capture, content creation, email marketing, and social all play into developing a successful link building strategy.

        This need for an expansion of skills began after Google began to clean up their search results – resulting in penalties for sites with unethical link building strategies and backlink profiles, both manually and algorithmically.

        The shortcuts a number of link builders used are no longer a path to success, whether it be short-term or long-term. And the introduction of the Google Penguin algorithm update has certainly forced an increase in the skills of the average link builder from two years ago and pushed them towards building a clean backlink profile for their clients and/or businesses.

        Matt Cutts Says Links Have Many Years Left

        If we rewind our tapes all the way back to June 2012, Google’s head of web spam, Matt Cutts, spoke to Search Engine Land Editor-in-Chief Danny Sullivan, Mr. Cutts said:

        “There’s this perception that everything will go social or that links will go obsolete, and I think it’s premature to reach that conclusion. I don’t doubt that in ten years things will be more social and those will be more powerful signals, but I wouldn’t write the epitaph for links quite yet.”

        Just this past week however, Matt Cutts said that “over time there will be less emphasis on links” – referring to the Google search results. He did conclude that part of his speech with:

        “I still think backlinks have many, many years left in them, but inevitably what we’re trying to do is figure out how an expert user would say, this particular page matched their information needs. Sometimes backlinks matter for that.

        So I think over time backlinks will become a little less important.

        Inevitably over time there will be a little less emphasis on links, but I would expect that for the next few years we will continue to use links in order to assess the basic reputation of pages and of sites.”

        Why Link Building is Still Valuable

        Working with numerous e-commerce clients, organic search is still the biggest referer of traffic and sales for the majority of these.

        When the majority of your traffic is coming from organic search, it is important to maintain and improve your position in the search results. And if you’re not ranking in the search results you’re missing out on a wealth of traffic – it’s important for you to be there.

        Getting to the top of Google still requires both SEO and link building – there have been a lot of changes in Google’s search algorithm over the past couple of years. There’s been a number of warnings for the type of links to avoid in order to keep within the guidelines. But links remain core to Google’s algorithm.

        The goalposts haven’t really changed much over the years though. The shortcuts some SEOs and webmasters were taking – ie paid links, bulk directory submission, and mass anchor text links are now out of the equation. If anything, this makes it a fair playing field. The company who can make their brand the most popular and who produces the most successful campaigns rises to the top.

        There’s no getting away from link building if you want to rank in Google. At least not in the near future. Link building isn’t about directory submissions etc. – it’s about building a brand, creating exposure, and ultimately, building a following.

        Google Search Results Without Backlink Relevance

        In February this year, Matt Cutts said in one of his videos on the Google Webmasters YouTube channel that Google has internally tested their search engine results without links and it was a disaster:

        “We don’t have a version like that [search engine that excludes any backlink relevance] that is exposed to the public. But we have run experiments like that internally and the quality looks much, much worse. It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.

        So we’ve played around with the idea of turning off backlink relevance. And at least for now backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.”

        The Internet Relies on Links

        Simply put, Google and internet users in general have always relied on links. If you’re old enough to remember the internet before Google and search engines, links were navigational tools to get from one place to another.

        Directories were created and became popular for being a list of links or resources to help you find what you were looking for.

        Google results are essentially a list of links. You search for a product, place, or ask a question and you’ll be shown a list of relevant links (hopefully they’re relevant) to what you’re looking for.

        Your Business Relies on Links

        Links are still the number one factor is getting your website visible in Google.

        Perhaps it’s because I don’t work exclusively on social media, but all of my clients receive more traffic and conversions from search engines and referrals than from social. Here are a couple of examples:

        Screenshot taken 13/05/2014 from Google Analytics

        While links influence search rankings, they remain important. And even Matt Cutts has said they will be around for many more years.

        Follow Google’s guidelines and stay clear of link schemes. Keep your link building clean, develop your brand, and I promise you you’ll reap the benefits in the end – just don’t stop building links. And be sure to mix this up with PR, SEO, social, and email marketing to build a proper online marketing strategy for your business.

        Featured image credit: chúng tôi Used under license.

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