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Apple’s grandest store in the Netherlands is returning with a renewed purpose on October 24 after months of extensive upgrades and restoration. The redesigned Apple Amsterdam will feature a Forum and video wall for Today at Apple, and a special creative collaboration to celebrate.
Major upgrades in Amsterdam began in March, when temporary walls were set up to partition off the multi-level store and atrium for renovations. The store has remained partially open throughout the process. Like Apple’s other historic renovation projects, care has been taken to retain the character of Apple Amsterdam’s architecture while adding elements of the company’s latest store design. Look no further than Apple Covent Garden, where Avenue display shelving and a video wall were added alongside the building’s original brickwork.
As final construction wraps up, Apple is preparing an exciting lineup of Today at Apple sessions for the store hosted in collaboration with Eye Film Museum, a prominent museum and cinematography archive based in the Netherlands and dedicated to preserving and restoring Dutch and foreign films.
From October 24 to November 21, a special session collection called Beeld in beweging (Image in motion) will host professionals from the film industry, performances, and more. According to Apple:
View our capital through a different lens in the renewed Store of Apple Amsterdam. Talents from the film industry give inspiring sessions from October 24 to November 21, in co-creation with Eye Filmmuseum. Create a soundtrack, trailer or animation, and more.
“We are closed on Wednesday 23 October. Thursday the 24th you are welcome to discover new, inspiring Today at Apple sessions.”
Some of the initial sessions will include:
Performance: CUT
Electropop duo Sebastiaan Dutilh and Belle Doran will perform with time for audience Q&A.
Video Lab: The creation of a music video
Filmmaker Uriël Matahelumual and music producer Ashraf Rolobessy discuss their creative process and help participants build a video concept.
Photo Walk: Magical Amsterdam with Annet de Graaf
iPhone photographer Annet de Graaf will lead participants through Amsterdam to capture the story of the city.
More sessions will be announced throughout October and November, so keep your eye on Apple Amsterdam’s calendar if you’re planning a visit to the store.
Apple’s collaboration with Eye Film Museum follows a successful partnership with The Fundació Joan Miró this past spring, leading up to the renewal of Apple Passeig de Gràcia. Today at Apple sessions were held at the Barcelona museum until the store reopened. Likewise in Amsterdam, sessions with Eye Film began at the museum on September 28 for a 10-week run. Each of the three sessions teach skills based on the techniques of Russian film director Andrei Tarkovsky. The program runs every Saturday through November 30, and registration is free.
— Michael Steeber (@MichaelSteeber) October 14, 2023
Last November, Apple Den Haag became the first Apple Store in the Netherlands to add a Forum and video wall. Just one more location in the country, Haarlem, is in need of an upgrade.
If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos. Follow our retail guide for in-depth coverage of the latest Apple Store news.
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Why Apple Should Dump At&T
The new iPhone 3GS is much faster, more elegant and more usable than any other iPhone. With each new version, the high quality of the iPhone stands in stark contrast to the low quality of its exclusive US Carrier: AT&T.
I think it’s time for Apple to drop AT&T — or, at least offer iPhone on a second US carrier.
AT&T simply cannot keep up with Apple. The carrier lags the handset maker in technology, customer service and pricing.
The shiny new iPhone 3GS offers a long list of great new capabilities. Among these are tethering — the ability to use the iPhone as a mobile broadband modem for a laptop or netbook — and multimedia texting, which means you can send text messages with pictures and videos.
While carriers around the world are supporting these new capabilities on Day One, AT&T is unable to do so. The company promises support eventually.
BlackBerrys, Palms and Windows Mobile devices have supported tethering for years. The inability for iPhones to tether has convinced many that iPhone isn’t ready for business. Now Apple supports it, but AT&T can’t.
Apple has finally introduced iPhone video. And what do people want to do with videos? Text them to their friends! But again, AT&T’s failure to support this feature out of the gate means users are still waiting.
AT&T’s failure to prepare for the 3GS launch reminds me of their inability to provide adequate signal coverage in small towns like, say, New York City, when the first iPhone launched. When Apple rolled out the iPhone 3G, AT&T’s 3G coverage lagged as well.
The iPhone was first with a multi-touch user interface. But on other technologies like 3G, tethering and MMS, the iPhone is actually something of a laggard. In fact, Apple is behind the curve in many of these same technologies that AT&T is struggling to keep up with.
Apple is also in a totally different class from AT&T when it comes to customer service. At the Apple store, you can make an appointment with a “Genius Bar” dude or dudette, and when you have your appointment, you’ll usually find yourself talking to someone very knowledgeable about the products.
At the AT&T store, in stark contrast, they act like they’ve never heard of the iPhone. They’re almost always unaware of their own policies and prices, as well as iPhone particulars.
After convincing my wife to upgrade from a Blackberry to an iPhone, I was told at the local AT&T store that she was ineligible to upgrade at any price. They simply refused to sell her an iPhone.
After two hours of trying to get AT&T HQ on the phone, I finally convinced corporate to call the store and set them straight. By then, my wife was so freaked out by the bad customer experience that she decided not to use an iPhone after all. AT&T cost Apple a customer.
AT&T service prices are also too high, especially for international coverage. I know someone personally who signed up for AT&T’s 50 MB Global Add-On package. Yes, that’s 50 MB per month for $60 in addition to all normal iPhone voice and data charges. Despite dozens of phone calls, the service didn’t work for the first month. Then suddenly it worked.
This person surfed the Web a bit, visited Facebook, etc., and ended up quickly surpassing the 50 MB limit, racking up more than $1,500 in data overage charges in the first 36 hours. During this initial period, there was no way to tell how big in megabytes any given Web site was, nor any way to check the charges, as AT&T was unable to post information within that time on “pending charges” page.
After some telephone negotiations, AT&T agreed to look into the possibility that they just might drop the price of data for that first 36 hours down to $500, but only if he agreed to sign up for the $200-per-month plan (that’s in addition to all normal iPhone voice and data costs).
Because the person is a college student backpacking on a very limited budget in cheap countries, he’s now paying more for his data plan add-on than he is for room and board. His low-budget trip has turned into a high-cost nightmare, thanks to AT&T. That is, if they agree to reduce the charges.
Next Page: the iPhone 3G S upgrade fiasco
Bloomberg Launches On Apple Tv Globally With 24/7 Live News Stream, On
Following Apple’s steady release of new content and features for its existing Apple TV platform in recent months, this week it adds yet another as Bloomberg becomes the first channel to live stream business news 24/7 to Apple TV customers. We spoke with Bloomberg’s head of mobile Oke Okaro who told us all about the new Apple TV app.
The majority of the content you’ll find in the new app is the same Bloomberg TV content you’ll find on its website and in its mobile apps but specifically optimized for the larger screen. That includes a live stream of business news, on-demand content with a mix of full TV show episodes and clips, and a special live stream that will appear only for events and breaking news. While there is similar news programming already on the Apple TV through apps like The Wall Street Journal and SkyNews, Bloomberg will be the first to have a 24/7 live stream of business news. That’s compared to the WSJ app which often only live streams content on certain hours throughout the day. It’s also going beyond the other news apps by offering all of its content for free in full-length form in addition to integration with its iOS apps coming in a future update.
While it won’t be available in the initial launch this week, in the coming weeks an update to the app will bring a playlist feature that’s integrated with Bloomberg’s iOS apps. You’ll be able to sign-into your Bloomberg account on any device (including the Apple TV), create playlists, and quickly pick up where you left off on another device by signing-in and accessing your playlist. There isn’t a sign-in or account creation process needed to access Apple TV content, but when playlists roll out users will have the option to create an account and sign-in to access the feature.
After success with video content in its iOS apps and a 113% YOY of growth of video streams consumed online, Apple TV is Bloomberg’s first move into connected devices, set top boxes and smart TVs, but the company hinted that it’s considering bringing its content to other similar devices in the future.
The app is launching globally, just about everywhere Apple TV is available, and users will automatically get a live stream depending on their location. Users in the UK visiting the app will automatically be served Bloomberg TV’s UK stream, for example.
Apple has been adding new content partners to the Apple TV just about every month ahead of what many rumors suggest will be a refresh to the hardware in the near future. Since pushing out an update back in June that included HBO Go, WatchESPN, SkyNews and more, it’s added channels from Vevo, The Weather Channel, Disney, Yahoo, PBS, and Major League Soccer.
In addition, Apple has added a number of its own services including iTunes Radio, the iTunes Music Store, iMovie Theatre, and new features such as the ability use your TV as a second display through its wireless AirPlay Mirroring feature on the Mac. Apple is expected to soon introduce integration with Time Warner to bring its TV shows to the platform.
In addition to Bloomberg, Apple TV picked up Crackle, Watch ABC, and more.
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Samsung Mythic And Flight Hit At&T Today
Samsung’s latest AT&T cellphones, the Samsung Mythic and Samsung Flight announced last month, will both go on sale today. Each handset has a touchscreen and the Flight throws in a slide-out QWERTY keyboard; neither are going to cause as much excitement as a proper smartphone, though, and the Mythic’s support for Samsung’s TouchWiz UI will seem like little consolation when your friends are taunting you with Android.
The Mythic also has a 3.2-megapixel camera, stereo Bluetooth and support for AT&T Mobile TV; the TV service will see a price drop to $9.99 per month (effective for existing subscribers, too) from November 8th. It’s available today priced at $199.99 after a $50 mail-in rebate and assuming a new, two-year agreement.
Meanwhile, the Flight has a smaller display and a lower-res 2-megapixel camera, together with stereo Bluetooth and AT&T Video Share. Like the Mythic it supports AT&T Navigator (fees apply). It’s available today too, priced at $99.99 after a $50 mail-in rebate and, again, a two-year agreement.
Press Release:
SAMSUNG MOBILE ANNOUNCES AVAILABILITY OF THE SAMSUNG MYTHIC™ AND SAMSUNG FLIGHT™ November 5, 2009
New touchscreen phones offer the latest in entertainment and social networking
Dallas, November 5, 2009- Samsung Telecommunications America (Samsung Mobile)1 , the No. 1 mobile phone provider in the U.S.2, today announced the availability of the Samsung Mythic™, a full touch screen device with AT&T Mobile TVSM capability, and the Samsung Flight™, a touch screen phone that slides open vertically to reveal a full keyboard.
Samsung Mythic
The Mythic’s 3.3″ full touch screen features Samsung’s innovative TouchWiz™ user interface, which allows users to simply drag and drop widgets for their favorite and most commonly used features and functions on the phone’s home screen. With one-touch access to features including AT&T Mobile TV and social networking sites such as Facebook and MySpace, the Mythic is a portable entertainment powerhouse.
The Samsung Mythic is the newest AT&T Mobile TV-capable device to hit stores. AT&T Mobile TV subscribers enjoy around-the-clock access to full-length simulcast and time-shifted programming from FLO TV, including content from leading entertainment brands such as CBS Mobile, CNBC, CNN Mobile, COMEDY CENTRAL, ESPN Mobile TV, FOX Mobile, FOX News, MSNBC, MTV, NBC 2Go, Nickelodeon and the movie channel Crackle.
Additional key features and specifications of the Mythic include:
· One-finger Touch and Finger Zoom
· Full HTML Web browser
· Virtual full QWERTY keyboard
· 3.2 megapixel camera
· Advanced Messaging capabilities
o AT&T Mobile E-mail
o SMS and MMS
o Instant Messenger
· AT&T Navigator (requires a separate subscription)
· AT&T Mobile Music with Napster Mobile® and eMusicTM Mobile
· Stereo Bluetooth™ technology
· Dimensions: 4.49″ x 2.06″ x .5″
· Weight: 3.8 oz
Samsung Flight
The next generation messaging device from Samsung, the Flight, available in red and silver color options, has a vertical sliding form factor that opens to reveal a full QWERTY keyboard underneath. The Flight’s unique touch screen user interface provides one-touch access to functions like shortcuts, favorites and messaging, including SMS and MMS, Instant Messaging and Mobile E-mail.
Additional key features of the Flight include:
· Social Networking with AT&T Social Net
· 2.0 megapixel camera
· Full HTML Web browser
· AT&T Navigator compatible
· AT&T Mobile Music with Napster Mobile® and eMusicTM Mobile
· AT&T Video Share
· Stereo Bluetooth™ technology
· Dimensions: 4.17″ x 2.2″ x 0.5″
· Weight: 4.8 oz
Pricing and Availability
1. Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.
2. Based upon reported shipment data, according to Strategy Analytics Q2 2009 U.S. Market Share Handset Shipments Report.
3. AT&T imposes: a Regulatory Cost Recovery Charge of up to $1.25 to help defray costs incurred in complying with obligations and charges imposed by State and Federal telecom regulations; State and Federal Universal Service charges; and surcharges for government assessments on AT&T. These fees are not taxes or government-required charges.
4. Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add’l fees. Unlimited voice services: Unltd voice svcs are provided primarily for live dialog between two individuals. No additional discounts are available with unlimited plan. Offnet Usage: If your mins of use (including unltd svcs) on other carrier’s networks (“offnet usage”) during any two consecutive months or your data use during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl’d with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl’d with your plan). Sales tax calculated based on price of unactivated equipment
5. AT&T Promotion Card: Allow 60 days for fulfillment. Card may be used only in the U.S. is valid for 120 days after issuance date but is not redeemable for cash & cannot be used for cash withdrawal at ATMs or automated gasoline pumps. Card request must be postmarked by XXX & you must be a customer for 30 consecutive days to receive card.
6. AT&T Mobile TV 7 Day Free Offer. After the first 7 days, you will be charged the applicable AT&T Mobile TV monthly service charge unless you cancel AT&T Mobile TV from the “Subscription Manager” on the Mobile TV guide on the phone or by calling AT&T Customer Service. Offer valid for phone call subscriptions on AT&T Mobile TV Basic plan only. Offer not available when subscribing from the phone. Offer expires 8/5/2010.
7. Mobile TV is not available in all areas. Requires compatible device. Content offers as of 10/1/09. Programs subject to change. All sports programming subject to blackout restrictions. Other conditions and restrictions apply.
8. Video Share not available in all areas. Video Share requires the sender and receiver to have compatible feature & be in a 3G coverage area to share video. Both sender and receiver will be charged for any call minutes. Only the sender will incur Video Share usage charges. AT&T is not responsiblefor the content of any video. 3G not available in all areas.
How Virtual Reality Stole The Show At Sundance Film Festival
PARK CITY, Utah—Despite the attendance of Hollywood celebs like Kevin Bacon, Ryan Reynolds, Nicole Kidman, and Keanu Reeves, the hottest ticket at the 2023 Sundance Film Festival was the virtual reality flight simulator Birdly.
The custom-made “ride” allows anyone to lie face-down, arms-out, and—through the magic of the Oculus Rift head-mounted display (HMD)—experience what it’s like to be a bird soaring past San Francisco skyscrapers. Open to the public and part of the New Frontier program, which celebrates the intersection of art, filmmaking and multimedia technology, the two-minute-long Birdly demo had wait times of more than two hours. John Gaudiosi
Birdly in action at the Sundance Film Festival.
“VR has been embraced by the gaming community, and now filmmakers and storytellers are just getting started,” said Shari Frilot, curator of New Frontier. “Filmmakers are drawn to this medium like moths to light because of the powerful quality of immersion that VR delivers.”
There were 10 other VR projects to experience at the showcase, which were spread out over two floors of the Claim Jumper building on Park City’s historic Main Street. Fox Searchlight used the Samsung Gear VR to showcase Wild: The Experience, a VR sequence featuring Laura Dern and Reese Witherspoon from the Oscar-nominated film. Hollywood visual effects firm Digital Domain and production company VRSE teamed up for Evolution of Verse, a 3.5 minute VR demo that features cutting-edge effects designed by filmmaker Chris Milk. Danfung Dennis’ Zero Point is a 20-minute documentary that traces the history of VR, shot completely in 360-degrees.
John Gaudiosi
Participants exploring VR cinema at New Frontier during the Sundance Film Festival.
Oculus Rift was the HMD of choice for most the projects, which is fitting, given the unique role the Sundance New Frontier showcase played in the birth of Oculus VR.
Back in 2012, a 19-year-old intern named Palmer Luckey was at the Sundance New Frontier with Nonny de la Peña, senior research fellow at the Annenberg School for Communication and Journalism at the University of Southern California, to debut the VR experience Hunger in Los Angeles. Four months later, Luckey’s VR prototype became a Kickstarter sensation and today he’s a billionaire thanks to Facebook’s $2 billion purchase of Oculus Rift last year.
But the Rift has evolved over the past few years from the taped-up goggles that debuted at Sundance 2012 to the second-gen developer kit and the new Crescent Bay prototype that was shown at Oculus Connect and CES 2023.
“Thanks to Google Cardboard, Oculus Rift and Samsung Gear VR, there are new opportunities for filmmakers to distribute their creations directly to consumers through an app,” said Frilot.
Branching outOculus Story Studio
Oculus used the festival to announce its new VR film division, Story Studio, which is being overseen by Pixar veteran Saschka Unseld. Lost, the first VR short directed by Unseld, was demonstrated on Crescent Bay. The film has viewers following a hand that ends up belonging to a giant robot. Oculus Story Studio will release three additional shorts this year, including Bullfighter, Henry, and Unseld’s Dear Angelica. The VR giant’s move beyond gaming sets a high bar for production, and should encourage more filmmakers to try out the new medium.
Speaking of new filmmakers, Vice News was at Sundance to announce Vice News VR: Millions March, the first of many new VR explorations of news-making events. Directed by Spike Jonze and Chris Milk, the VR segment explores the December 2014 protest against police brutality in New York City. And to Frilot’s point, anyone with a VR device will be able to download the app through VRSE.
“We know it’s a no-brainer to do gaming in VR, but people are just beginning to realize that this is a wonderful place to do traditional linear narrative, except that it’s special,” said de la Peña. “You have to think a little differently because viewers can look in any direction at any time. When you create a story, learning how to design for that is a little bit different, but in general many of the same natural storytelling principles still apply.”
Jaunt VR, which partnered with Google to hand out 8,000 free Cardboard VR devices at Sundance, has developed a complete toolset from camera to effects for filmmakers to create live-action content for a 360-degree virtual reality experience. Scott Broock, vice president of VR Content at Jaunt VR, said the early experiments with short film projects are showing a lot of creativity.
“Let’s get some giant monsters and have them tear down a city and see if it works with Kaiju Fury!, and then with The Mission, we’ve dropped the camera from beneath a parachute and you land on the ground from the point of view of the camera, or we mount the camera on top of a WWII tank,” said Broock. “Everyone’s approaching VR from different points of view, but they’re all moving towards the middle where they’re picking up best practices along the way. What’s going to be really exciting is this time next year when everyone gets together and discusses what they’ve learned from experimenting and filming in VR.”
Shannon Gans, co-founder and CEO of New Deal Studios, which filmed Kaiju Fury! and The Mission, compared VR to IMAX. Initially, Hollywood would film 20-minute segments for the large-screen format, but now three-hour movies like The Hobbit and Interstellar are screening at IMAX theaters. She believes the short 5- to 20-minute VR films are perfect as people get used to the technology. As audience “perceptive muscles” strengthen, the content length will grow over the next few years.
A powerful method of telling storiesRose Troche and Morris May
The powerful Perspective; Chapter I: The Party shows a sexual assault from the perspective of both parties in a tale of booze and misinterpreted signals.
Sundance proved that powerful stories can be told in short format. Case in point is Perspective; Chapter I: The Party by filmmaker Rose Troche and VR pioneer Morris May, which tells the story of a date rape in two parts. The first is from the first-person perspective of a college boy and the second is from the point of view of an intoxicated college girl. The VR experience left many viewers queasy, not just from the dark subject matter but also from the woozy rocking of the camera.
“VR is an unstoppable train,” said Troche. “It’s so exciting to think about formatting a script for a 360-degree film with what’s happening in front of you, what’s happening around you, and not just doing it as a gimmick, in terms of creating entire worlds or limiting it to here or there. Having that ability to open up the world is amazing. And I don’t see us going back. I see VR as a form unto itself.” Vincent Morisset
Way to Go.
Filmmakers are experimenting with making interactive films using VR. Vincent Morisset, creator of the Webby Award-winning film BLA BLA as well as Arcade Fire’s acclaimed interactive music video Just a Reflektor, had Way To Go on display at New Frontier as both a big-screen video game/film hybrid that attendees could play through an Xbox controller as well as in VR form through Oculus Rift. The project blends hand-made animation with real-time lighting and shadows with filmed footage, allowing a 360-degree exploration of the world.
“I’m still trying to figure out VR myself as a director,” Morisset said, “but there is definitely something really rewarding and powerful to be able suck a spectator into your world and have no distraction, especially in 2023. We’re so bombarded with distractions today through second-screen experiences and mobile devices that it’s nice to have a privileged connection with your spectator. In a weird way, there’s something in your brain that makes you connect to the world and the environment in a really profound way.”
1979 Revolution Game, by artist Vassiliki Khonsari and former Rockstar Games developer Navid Khonsari, was shown in tablet form at New Frontier. But the game, which puts players in the middle of the Iranian Revolution, is being developed for Oculus VR as well as Sony Morpheus. The episodic game will challenge players to make moral choices as they experience the uprising from the streets of Iran.
Even the hot-ticket Birdly VR experience tells a story, according to Max Rheiner, one of the creators of that flight simulator. Man has always dreamed of flying, and Birdly enabled Sundance attendees to experience the next best thing. VR holds the promise to enable filmmakers, game developers, and other creative artists to connect with audiences eager to explore something new. What was on display at Sundance was just the beginning.
Apple Echoes Amazon, But Apple Tv Isn’t Finished Yet
Apple TV 2023
The company’s latest set-top box adds Siri and apps. But where’s the rest of iOS?
When the Apple TV first came to us in 2007, it came with a 40 GB hard disk drive and the sole intent of streaming iTunes content. Now in 2023 the new Apple TV comes with dozens more streaming options, and even Siri and an App Store. The addition of a third-party SDK, voice control and an interface upgrade brings the Apple TV to the level of Cupertino’s other popular devices. But unlike your iPhone, iPad Apple Watch or Mac, the set-top box leaves out some core functionality that could tie together the iCloud experience.
Amazon is no stranger to the world of voice command. While the Fire TV allows couch potatoes to control their television using their words, the Amazon Echo digital assistant is much more compelling. Being able to ask Amazon’s Alexa — Amazon’s rival to Siri — for news, weather, traffic and more from across the room offers a true glimpse into the future. We’d hoped Siri had taken a few notes from Alexa more than just showing us the weather on our TV, or letting us select which shows and movies to watch.
Summoning Siri on the new Apple TV consists of pressing the microphone button on the remote. But with the set-top box always plugged in near your TV, a microphone on the unit that is always listening for your input becomes a viable option, one Apple hasn’t taken yet. Albeit, Apple probably eschewed this in part out of its stated commitments to user privacy, but giving users the option to have an always-listening Apple TV wouldn’t hurt.
Siri voice commands on the new Apple TV 2023
And with an actual screen, Siri can convey information without needing to be as verbose as Alexa (though an optional setting could allow her to speak more and not rely on your television, if preferred.) To compete with the Echo, Apple would have to introduce some new features — some of which could be easily taken care of by future software updates.
The Apple TV announced yesterday is a worthy upgrade of the streaming device. With the inclusion of an app store alone, Cupertino’s TV attachment gains a boost of speed in the race to win your living room against popular entrants like Roku, Amazon’s Fire TV, and Google’s Chromecast and its Android TV offerings. Tying in the rest of iOS’s standout features would seal the deal. Apps and music streaming nail entertainment, but we’re still waiting for Apple to give us every reason to never leave the couch.
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