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What are the Key Responsibilities of an SEO Specialist?

The key role of an SEO specialist is to optimize content to improve rankings on search engine pages. However, optimizing content is a technical and ongoing process that includes the following responsibilities:

Keyword Research

Undoubtedly, one of the key functions of an SEO specialist is to conduct thorough research for identifying frequently used keywords, phrases, or queries entered on search engines. Furthermore, these keywords are incorporated into landing pages and blogs for better ranking.

On-Page Optimization

This refers to optimizing various elements on the website—title tags, meta descriptions, and header tags. Moreover, the job entails adding internal links, images, and alt-text to web pages to improve search engine rankings.

Off-Page Optimization

In addition to improving content on your website, you also need to make other efforts to increase traffic. For example, building high-quality backlinks to a website from other relevant websites, posting content on social media, writing guest blog posts, forum posting, and local listings.

ALSO READ: What is SEO? How to Build a Winning SEO Strategy

Technical SEO

This refers to technically optimizing your website and servers to enable search engine crawling and indexing your website. To illustrate further, submitting sitemaps to Google, using noindex tags for irrelevant pages, improving page speed, adding structured data, and making websites mobile-friendly are some noteworthy processes of technical SEO.

Content Development

The most important job of an SEO specialist is creating high-quality, unique, and engaging content with the latest statistics and appropriate keyword density. This increases search engine ranking.

Monitoring and Reporting

You must also learn website or Google Analytics to analyze website traffic, keyword rankings, and other metrics. Overall, it constantly monitors and tracks the result of SEO strategies, allowing one to make data-driven decisions.

Keeping Up with Industry Trends

Lastly, being up-to-date on the latest developments, skills, and best practices in SEO ensures that your website is always optimized.

In addition to the above, a majority of SEO specialist job descriptions include the following day-to-day responsibilities:

Writing original and keyword-oriented content for web pages

Collaborating with other businesses to identify link-building opportunities

Developing and implementing content marketing strategies using content management system tools

Monitoring search terms and rankings of words

Doing SEO audits and preparing reports

Suggesting and implementing strategies to improve existing content

Working with social media marketing teams to ensure the use of keywords in the content

What Skills Does an SEO Specialist Need to Have?


Google Analytics 

Knowledge of SEO tools like SEMrush and Ahrefs

Digital Marketing

Search engine marketing management system

Analytical skills

Communication skills


Web analytics

Organization skills

Copywriting or technical writing

Knowledge of B2B or B2C businesses

Content management system

Keyword research

Intent analysis

Knowledge of HTML, CSS, and JavaScript 

SEO forecasting

Understanding server management

Log file analysis

ALSO READ: How to Become an SEO Expert: A Comprehensive Guide

Do You Need Specific Education or Training to Become an SEO Specialist

No, anyone can become an SEO specialist, as no specific education or training is required for this field. Of course, it helps to have a bachelor’s degree in digital marketing or any allied field. Therefore, specific education is not essential to becoming an SEO specialist. Moreover, if you have academic qualifications in any field other than digital marketing, you can still become an SEO specialist if you acquire the relevant skills. Here are the common prerequisites for becoming an SEO specialist:

A minimum of two-three years’ experience in developing and executing SEO campaigns

Expert knowledge of search engine algorithms, ranking methods, indexing, and crawling 

Knowledge of SEO industry programs, such as Google Analytics or Adobe Analytics

Ability to do keyword research using

data mining tools

Expertise in conducting a competitive analysis of other similar businesses in the market

Excellent communication skills

Ability to analyze large volumes of data and prepare reports

Knowledge of WordPress and other content management systems

Good understanding of customer behavior and B2B and B2C business models

How Can Hiring an SEO Specialist Benefit Any Business

Let’s see how the introduction of an SEO specialist can benefit a business:

Increased Organic Traffic

SEO specialists optimize your website and content using relevant keywords and other on-page and off-page optimization techniques. This helps businesses rank higher in search engine results, increasing organic traffic for targeted keywords.

Better User Experience

Google indexing and crawling features list fast-loading websites higher. Moreover, the website should be easy to use on mobile devices too. Hence, an SEO specialist helps improve the overall user experience of your website by optimizing various on-page elements. This reduces bounce rates and generates more traffic to the website.

Higher Conversion Rates Competitive Advantage

As noted above, SEO specialists optimize your website to make it rank higher and receive more organic traffic. They also conduct SEO analysis of competitors’ websites and plan SEO strategies. To summarize, this gives businesses a competitive edge over other rival businesses in the market.

How Do SEO Tools Help Specialists Perform Their Jobs More Effectively Task Automation

SEO tools boost the efficiency of SEO strategies as they automate many repetitive and time-consuming tasks. Notable examples are ‘Separate’ and ‘SpyFu’ for keyword research and ‘WebCEO’ for on-page optimization and link analysis.

Provide Data-Driven Insights

SEO specialists get valuable insights and data on various aspects of a website’s search engine optimization with the help of SEO tools. They can use this data to analyze competitors’ websites, build custom SEO dashboards, and track organic conversions.

Comprehensive Reporting

SEMrush, Moz, and Google Analytics SEO tools provide detailed reports and analytics on keyword rankings, traffic, and engagement metrics. Additionally, they help SEO specialists analyze the performance of SEO strategies.

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Feature Stores: What Are They & Their Benefits In 2023?

According to a survey by Anaconda, data scientists spend nearly half of their time on data preparation.

Figure 1. How long does it take to put a trained model into production?

Figure 1: The time it takes for trained models to put in production, Source: Algorithmia

Organizations have started to adopt MLOps practices to overcome the challenges of model development and deployment processes and to streamline the machine learning lifecycle. One of the key components of MLOps are feature stores, which are used by companies like Uber

What is a feature?

A feature is an independent variable that affects the prediction of an ML model. For example, when predicting the delivery time of shipping, a feature can be the stock status of the product, the current workload of the shipper, the weather conditions, etc. Since raw data is rarely suitable to be used as an input to ML models, these features that are relevant to the problem at hand must be created through feature engineering.

A feature can be offline or online:

Offline features are variables that do not vary too often. For instance, in case of order shipping, the preparation time of the order is relatively constant if the ordered item is in stock. These types of features can be recalled via the data warehouse. 

Online features are variables that change often and need to be updated in real-time. For instance, the weather condition is an online feature when predicting the delivery time.

In order for an ML model to function efficiently, both kinds of features should be considered.

What is a feature store?

Cleaning and extracting data through feature engineering, and the creation of data pipelines are complex operational processes. As the number and complexity of ML models increase, the time and computational power required to accomplish these processes also increase.

A feature store enters the picture at this point. It is a platform that

Stores the created features to be accessed and reused in future problems,

Enables the management of all features from a centralized place and makes them accessible for different teams,

Provides the metadata of a feature.

Feature stores enable businesses and data science teams to:

Creating features is a time-consuming process that requires domain expertise about the problem. Feature stores help data science teams to store the features that are created for a problem and reuse them for another problem. For example, the processed data about the average shipping time of a company or the standard delivery time of a restaurant can be utilized by various models. Reusability of features helps ML teams to accelerate ML model development process.

Improve collaboration

Different teams can use the same feature for different purposes. Storing features in a centralized platform makes them accessible to different teams developing different ML models. This improves collaboration between ML teams such as data scientists, data engineers, or MLOps engineers.

Make model training and model inference consistent

Feature stores can help eliminate the “online/offline skew” problem. This problem refers to the difference in model performance during model training and during inference due to the use of different features in these settings. By improving accessibility and reusability of features, feature stores eliminate this problem and improve the consistency of model performance between training and inference.

When to use a feature store and how to get started?

Feature stores can benefit all ML projects but if you have different teams that develop and manage multiple ML models, a feature store is a must-have tool. Scaling ML and AI projects across your organization requires a systematic approach such as MLOps and feature stores are often a part of MLOps platforms.

Alternatively, you can build your feature store with in-house resources if you have specific needs. However, this can also be a time-consuming process and often preferred by large companies.

Further reading

If you have other questions about feature stores or MLOps, feel free to reach out:

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.





Know 15 Assumptions And Common Myths Of Seo

Introduction to SEO Myths

Search Engine Optimization should be a top priority for your website. SEO is an evolving science. The Internet is full of SEO tips and hints, but SEO is always challenging. It keeps on changing. And even now, some SEO analysts continue to understand some basic concepts wrong. An organization should have a dedicated SEO person to work with day-to-day activities and keep abreast of the changes in the world of SEO. Only then can an organization succeed in its SEO.

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Over recent years, a lot of have become prominent SEO. And these misconceptions will mislead beginners of SEO. Every day new Content is born and gradually adds to the existing old Content. The final result is high growth in SEO requirements.

Common SEO Content Myths

These are some of the following common SEO content myths.

I must Submit My site to Google

Submitting your site to Google does not have anything to do with SEO. Search engines will find your site even if it is not submitted to Google and other search engines.

Even if you submit your site to Google, the crawlers will come to your site only if it is apt to the search. So submitting your website to Google does not give you any guarantee.

Having a Large number of links is the best SEO practice

Links are still important in SEO. Building links are even now considered an important ranking factor. But it does not carry the value that it did before.

In the past, SEO analysts did link-building without researching the linking domain. But now a day’s, link-building should be done in a unique way. The provided links should be of high quality. So in today’s world, quality is given more importance than quantity. If you know to build proper quality links, then less number of a link will even work wonders for you.

Many SEO persons will question whether to focus on link building or content generation. Link building is a crucial part of a website. You should have highly relevant and diverse sources that can be linked to your site. Link building is not about numbers anymore. Some companies also hire a specialist to do link-building.

A secure website is not important for SEO

That extra ‘s’ in the URL means the website is safe from hackers and all your information is stored safely. That ‘s’ is called Secure Sockets Layer.

SEO is all about Ranking

You would not have chosen the correct keyword strategy and would have ended up with keywords that are not relevant to your subject.

Your meta descriptions are not that attractive to the visitors

To solve this issue, you can use tools like Google Adwords to help you create a good keyword strategy.

Meta Description matters a lot Keyword Optimization is the key to SEO

SEO, help us in managing keyword optimization so we can get enough traffic. The text is used to communicate the message to visitors or users. This text usually includes keywords in order to make search engines understand that the website or webpage is related to the search query entered by the browser. But nowadays, Google uses the latent semantic indexing method for search.

So it is important to note that Google no longer considers matching the keywords typed in the search query box to those in your webpage content.

Always write SEO Content targeting your users and not the search engines. Only such content can give the users a good experience. Then your content becomes high quality and more relevant.

Keywords need to be an exact match

Keywords are more important for SEO content. But keywords need not be repeated verbatim throughout the content. If you want to use a keyword as a headline, then your objective is to write a prompt headline that clearly explains your content. This applies to the main content of your page, also.

Keyword stuffing should be avoided on WebPages. Google keeps updating its algorithm to eliminate the poor content on the site. Keyword stuffing is very dangerous to your site, and you will be penalized.

H1 is the most important element

H1 is important but not very important. It is the title tag of your content. It is used mainly for styling purposes, and it does not greatly impact SEO. H1 is a part of CSS that decides the font styling and size for the entire content. So it does not matter what heading tags you use. It should convey a clear message about what the content is all about.

Homepage needs a lot of content

Have you come across a page that looks spammy?

Number of pages matter

There are common SEO myths that more pages drive more traffic to your site. But that does not help your SEO in any way. Website is all about quality content. So how many pages do you have, and if the content is not good, then you would not have a better ranking in search engines. The number of pages does not matter because of the following reasons

Whatever you publish does not get indexed

Even if the pages get indexed, they don’t remain on the index

Pages that are indexed do not mean they will drive more traffic to your site

Good user experience is just an added bonus

Page loading time

Bounce rate

Time on page

Pageviews per visit

Navigation through the pages

If you satisfy the users with content they can easily understand, you will automatically satisfy the search engine’s top-ranking algorithm.

Local SEO is not important anymore

This SEO Myth is wrong. Concentrating on Local SEO will help your business be found out by people who are very close to your business and are more likely to purchase your product. Thus local SEO increases your conversion rate.

Google has set up its algorithm to find out the best local content. This algorithm considers local search rankings like the other traditional search rankings. One of Google’s algorithms is Pigeon which considers the local listings more for ranking the site. Thus local SEO matters a lot more these days than it was before.

Google will not identify low-quality links

This is again another greatest misconception about SEO. Google tracks everything that happens on your site. It is impossible to fool them. If you try to fool them, you will be in danger of getting penalized by the search engines, and your Page rank score will be removed or reduced.

If you have any bad sites linking to you or low-quality links on your site, it’s not too late. Just remove them from your site.

If you have low-quality links on your site that you cannot remove, then request Google not to consider such links when accessing your site.

Images need not be optimized

In the past, it was okay to neglect the images, and you could be without using alt attributes and image file names. But now, page SEO is given more importance. So avoiding the images on your site will not boost your site performance.

Search engines cannot read images on your site, so you need to use an alt attribute and give the images a file name. If you don’t do this, your opportunity to be visible on the SERPs will decrease. Here are a few tips to include images properly on your site

Always try to include information about your images in the text that you include on the page using keywords similar to the alt text or file name

Provide descriptive titles and captions for the images

Try to include images only in the following format – BMP, GIF, JPEG, PNG, WebP, and SVG.

The file name of your image should be related to the image itself

A mobile optimization strategy is not needed

Recently the use of mobile-friendly websites has been added to the ranking factors by Google. They have also introduced an algorithm update called “Mobilegedddon”. This update will consider mobile-friendly websites and rank them higher in search engines. If you don’t have a mobile-friendly website, now it’s time to move to a modern website that can deliver a responsive experience to the users. Responsive website design will adapt the page according to the visitor’s needs. A responsive website will give the users the best experience. This best user experience will rank your site higher and will bring more traffic to your site.


In this article, we have mentioned the most common SEO Content. But still, SEO Content is an ever-changing and challenging process. Keep testing and experimenting. Ensure you stay abreast of all the changes and that your site stays at the top of the search engine result page (SERPs). Understanding the SEO Content truths will help you to draw a more effective and efficient SEO strategy.

Recommended Articles

This has been a guide to Seo Myths. Here we have discussed the basic concept with a few common SEO myths explained in detail. You may also look at the following articles to learn more –

15 Reasons Why Your Business Absolutely Needs Seo

This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO growing in importance the way it is?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility – they do. It’s just that Google owns a considerable portion of the overall search market.

Nevertheless, it’s a clear-cut leader, and thus its guidelines are important to follow.

But the remaining part of the market owned by other engines is valuable to brands, too. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role.

Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.

YouTube is the second biggest search engine and over 2 billion people access it at least once a month.

Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google.

In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations.

The problem is, it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over time.

Following Google’s E-A-T guidelines is critical to ensure successful results.

Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. SEO is the Best Way to Understand the Voice of the Consumer

From understanding macro market shifts to understanding consumer intent in granular detail, SEO tells us what customers want and need.

SEO data and formats – spoken or word – gives us clear signals of intent and user behavior.

It does this in many ways:

4. Good SEO Also Means a Better User Experience

User experience has become every marketer’s number one priority. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a solid user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages).

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

5. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific neighborhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as regional listings relevant to the location and business sector a brand belongs to.

To promote engagement locally, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

I recommend following the local SEO tips on SEJ here.

6. SEO Impacts the Buying Cycle

Research is becoming a critical element of SEO, and the importance of real-time research is growing.

Using SEO tactics to relay your messaging for good deals, ground-breaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly positively impact the buying cycle when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.

7. SEO is Constantly Improving and Best Practices are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties. Still, if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.

The way the search world evolves (basically at the discretion of Google) requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be tough to come back.

SEO pros help to ensure that is avoided.

8. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

9. SEO is Relatively Cheap and Very Cost-Effective

Sure, it costs money. But all the best things do, right?

SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.

This isn’t a marketing cost; this is an actual business investment.

Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.

10. SEO is PR

SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile.

People search for news and related items, and having a good SEO and PR strategy means your brand will be seen.

Having a good user experience on your website means your messages will be heard, and your products or service sell.

SEO is no longer a siloed channel, so integrating with content and PR helps with brand reach and awareness alongside other results.

11. It’s a Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely.

But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market.

12. It’s Quantifiable

SEO is quantifiable.

While SEO doesn’t offer the same easy-to-calculate ROI as paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions.

Still, it is worth understanding how specific actions are supposed to affect performance and growth, and hopefully, they do.

Any good SEO will aim at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. But, of course, we all know the data never lies.

13. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for brands not just to be discovered but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that its stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

New opportunities with SEO today can come in many ways – from giving content, digital and social opportunities to helping with sales, product, and customer service strategies.

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

What’s this mean?

Three things:

If you’re not on Page 1, you need to be.

There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

15. SEO is Always Going to Be Here

Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that.

According to chúng tôi next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2023 to $55.7 billion in 2025.

New, organic search opportunities will always arise.


The role of SEO has expanded significantly over the last few years.

In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts.

SEO has its challenges, but the opportunities it brings help future-proof success for any type of business and are critical to a brand’s web presence now and in the future.

More Resources:

Image Credits

All screenshots taken by author, July 2023

Responsibilities, Roles & Jobs (2023)

What is Salesforce Developer?

A specific category of computer programmer known as a “Salesforce developer” creates applications for the Salesforce CRM platform or another Salesforce cloud computing platform. This includes making webpages and generating apps. A Salesforce developer works with coding languages like JavaScript and HTML.

Web development, programming languages, Software testing & others

Key Highlights

A Salesforce developer is responsible for building Salesforce applications.

The average yearly salary for a Salesforce developer in the US is $87,000.

The Salesforce ecosystem is said to gain 3.3 million new jobs by 2023.

What does a Salesforce Developer do?

A Salesforce developer is familiar with the technology and knows how Salesforce functions. A customer or client engages the developer to customize Salesforce in accordance with their requirements.

Hiring an internal coder with experience using Salesforce is also possible. To create apps, these developers use programs like Apex and Visualforce and frameworks like Lightning Component.

Why be a Salesforce Developer?

There are 3.3million new positions will be added to the Salesforce ecosystem in 2023. This sample of predictions for 2023 predicts intriguing and hopeful trends, including more Salesforce adoption by small businesses, increased focus on field service and the Internet of Things, and simplifying the app to appeal to a wider range of users.

Inferring from these upbeat predictions, it is safe to assume that Salesforce will gain popularity and expand into new SMB markets. This is a good career path because of the increased need for developers with higher visibility.

Salesforce Developer Roles and Responsibilities

Prior to designing, testing, and producing software, ascertain the user’s demands.

Plan projects effectively and creates Salesforce solutions. Enhance the project’s definition, development, and deployment phases.

Provide new software upgrades for the client’s present systems, programs, and applications.

Create each necessary component of any system or program, then decide how those components will interact.

Create and implement applications that internal users can use on the company intranet and the Internet.

Deal with potential inconsistencies in data quality and create methods for resolving any potential system problems.

Create various models and diagrams (like flowcharts) to set an example for future programmers to create additional, essential software code.

To ensure a program will continue functioning as intended, test and execute routine software maintenance.

Make that the whole company’s inventory of applications and systems is documented for future use, especially in the context of upgrades and maintenance.

They have to collaborate with other computer professionals to create the finest software.

Salesforce Developer Salary

It is obvious that a job with many demands will pay fairly, and that is what happens in this case. In the US, the average yearly salary for a Salesforce developer is $87,000. There may also be opportunities for further bonuses, with an estimated average annual value of $8,000.

Undoubtedly, variables like location and experience might impact the annual statistic. The position has the potential to lead to a lucrative career, regardless of the precise number.

Salesforce Developer Job

Our team is looking to hire a proficient Salesforce Developer to help us develop and customize Salesforce applications that cater to our organization’s needs. In this role, you will work closely with various teams to design, code, test, and deploy solutions on Salesforce. We require someone with extensive knowledge in Salesforce development, Apex, Visualforce, and Lightning components. If you possess these skills, we invite you to join us and help us achieve success in our Salesforce implementation.

To become a Salesforce Developer Jobs, follow these steps:

By studying the platform’s features and capabilities, you gain a solid understanding of Salesforce CRM.

Obtain a bachelor’s degree in computer science or a related field, or acquire relevant certifications like Salesforce Certified Platform Developer.

Build a strong foundation in programming languages such as Apex and Visualforce, specific to Salesforce development.

Gain hands-on experience by working on Salesforce projects through internships or personal projects.

Continuously update your skills by staying informed about Salesforce updates and attending relevant training sessions or workshops.

Join the Salesforce Developer community to network with professionals and learn from their experiences.

Apply for Salesforce Developer positions, showcasing your skills, certifications, and project work in your resume and during interviews.

How to Become a Salesforce Developer?

One can also become a Salesforce developer years after finishing college. They can consider enrolling in an online Salesforce developer training course that may teach them the necessary skills and help them obtain their certification. In this industry, certification is significant since it demonstrates to potential employers that you have the qualifications to do the duties they require of you.

Most software developers, including those who work for Salesforce, hold a bachelor’s in computer science, software engineering, or a closely related discipline. They may also have strong computer programming abilities and the necessary expertise.

 Additionally, having expertise in the field of Salesforce will be beneficial. You should also know the Model-View-Controller design pattern, Java, NET programming, and object-oriented programming principles.

Demand for Salesforce developers is rising along with Salesforce’s popularity. It won’t vanish any time soon. Thanks to several encouraging factors, Salesforce will undoubtedly expand into additional SMB markets.

Salesforce Developer Skills

Analytical skills: A logical understanding of the customer’s requirements and a detailed analysis are necessary. To start a Salesforce career and build a long-term career in Salesforce, one must have detailed analytical capabilities and the ability to translate them into relevant design and code.

Communication Skills: Teamwork is necessary for Salesforce projects. It’s also crucial to be able to coordinate your efforts with those of your team members and work with them seamlessly. By converting technical ideas into uncomplicated broad words, you should be able to make your argument. Another trait that sets you apart as a skilled salesforce developer is your ability to keep conversations brief without skipping over any crucial information.

Computer Skills: It is necessary to have a good understanding of MVC designing and be comfortable with coding and development tasks to become a successful Salesforce developer. The same applies to other kinds of technical knowledge.

Skills in problem-solving: The Salesforce software is not completely free of errors or bugs like any other digital product. A good understanding of problem-solving and debugging is required for this. As a result, you can overcome the challenges quickly and keep the process flowing.

A skilled Salesforce developer should also be imaginative and meticulous. In the first scenario, developers frequently need to think creatively to address problems or provide workarounds.


The “Salesforce Developer” job role is a great option for new hires with a renewed interest in the industry. Remember that several subfields and careers are waiting for you when you consider the future of Salesforce developers. The profession of a Salesforce developer has a broad reach and has only increased since founded. You can even engage in freelancing and move into consulting opportunities with a strong Salesforce Developer resume. Such experts are in high demand in Canada, the United States, the United Kingdom, and India.

FAQs Q1. What coding languages are required for Salesforce development?

Answer: The primary language Salesforce developers use is Java. Those who work on the platform use the Visualforce framework and another programming language, Apex.”

Q2. Is Salesforce Developer easy to learn?

Answer: Despite Salesforce’s size, learning it is not challenging. You can master Salesforce within weeks if you put your mind and focus into studying Salesforce CRM and enroll in an online Salesforce Training course simultaneously.

Q3. What is the Scope of Salesforce?

Answer: There are many different Salesforce job roles, from admin to developer to quality analyst to business analyst to product owner. A developer’s position necessitates coding knowledge, whereas a Salesforce Administrator’s role does not.

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Top 10 Advantages And Disadvantages Of Seo

We live in an age where pretty much everything is accessible online. The digital space is expanding with every passing moment. It goes without saying that you need to carve out your niche to stand the competition.  

With new businesses and websites emerging on a regular basis, it is certain that you need to pull up your socks and learn some SEO techniques to get on the grind. 

Your search tab has become the new librarian. For the librarian to pull out your website and display it on the first page, you need to optimize your page right, which is SEO.  

What is SEO? 

SEO is Search Engine Optimization. Webmasters and Digital markers use SEO for Organic Listing. The more organic your site is, the more important it is to have good rankings. This is why Google sets the ranking for a website based on the percentage of organic visitors.

SEO is not rocket science. You can also use them to rank your website for free, but you have to have a good SEO strategy in place. Studies show that it takes only 0.5 seconds for a user to leave your website if they feel it is not relevant to their search or does not meet up with their expectations.

Did you Know? 

Over 90% of the websites on the internet have 0 traffic. That is, millions of active websites have only 0 – 2 visitors per year. Why do you think those websites do not have traffic? This is where the king (SEO) comes into play.

If you don’t end up on the first page of the search engine, there are 99% chances that you might end up in the unnoticed 10%. Want your website to stand on the other side of the internet? A side where you organically drive high traffic. Some SEO strategies to boost your business are definitely necessary. 

How Does SEO Work?

Google uses this metric to rank your site by category. For example, if you have 2,000 visitors and 1,000 are part of a page titled “pets”, then your page has a ranking in the top 5% of all pages that are related to pets.

However, when you start adding more pages to your site, Google changes this metric to determine how many pages are related to each category and then ranks that list accordingly. 

The problem with this is that if you have lots of pages related to pets and no page titled pets at all – then those pages will be listed as not being relevant enough and therefore not placed in Google’s index.

You can fix this by creating a new page titled animals or whatever you want – but it’s still going straight in there because it doesn’t fit the criteria for being ranked as relevant enough by Google.

The solution is simple: create two new pages – one called animals and one called pets! This creates two separate listings – one for dogs and another for cats! Figure out which one fits with your niche! Make sure they’re both on different sections of your site! Then put them under different headings so that they’re clearly separated from each other (i.e., cat vs dog).

Keywords – The KEY  

Keyword relevancy is a key factor in ranking. The more relevant your web page is, the more likely you are to rank on Google. However, keyword relevancy varies depending on the website and how people search for information.

For example, we are using keywords that are related to “IT”, and then we also must use keywords relevant to IT, something like “Information Technology”, “Technical Support”, “Cloud Services”, etc. It doesn’t matter as long as it’s related to the website content.

In most cases, Google will find an answer to your query from keyword relevancy ranking factors by looking at the number of hits from your competitors, so if you have a high number of competitors, you will end up with a higher number of hits from your competitors.

The more relevant keywords you have, the faster Google will find answers for queries based on these factors.

Backlinks are important for SEO because they help you rank higher in search engines. If you have a high number of quality backlinks, the higher you rank on the recommendation list. So, consider this as an SEO tip and start using high quality backlinks to help improve your SEO ranking.

A backlink is a link to a page on the internet that is not owned by the original website owner but may be from a third party. It is important to remember that all backlinks are links to related pages on your website because they will make your website more relevant to search engines.

Google Algorithms – The BETRAYER

Google is on a mission to provide the best relevant answers to its users. That is why Google always keeps their algorithms in a swirl – not to complain. 

We agree that there are some algorithms out there to achieve Google, but they are a little more complicated than the ones you can find on the web. The chances are huge for your website to be penalized.

If you want to make SEO easier, you could use these simple Python scripts and run them manually. These are simple algorithms that can be used to rank your site in Google, as well as other search engines.  

Types & Techniques of SEO

SEO can be majorly classified under three types

As far as SEO Techniques are concerned, there are three major types

White Hat SEO

Black Hat SEO

Grey Hat SEO

Tips to Increase Your Ranking

Below are some tips to increase your ranking for your website. Check out now!

Provide well-written, well-structured and informative content 

Keep up with current trends and changes in search engine algorithms.

Avoid plagiarizing your content should be unique

Right amount of keywords, overstuffing keywords is a big No-No

High quality backlinks make your site more relevant 

TOP 10 ADVANTAGES & DISADVANTAGES OF SEO Top 10 Benefits / Advantages of SEO 1. SEO for Everybody 

SEO is not limited to the size of the organization. Any organization can optimize their website, be it a small business or an established organization. SEO can work magic on your website if done properly.

2. Guaranteed Unlimited Traffic 

Once you optimize your website right, it naturally pops on the first page of the search engine. Which practically means your website is relevant to the user’s search, and there is a hundred percent possibility that the user will land on your page.

3. Quality Traffic

Unlike Google / Facebook Ads that pops for relevant audiences on random pages, the audience may be the target audience but not the intended ones. This is one of the major pros of SEO. The users who visit your site actually have the need for services and can definitely be turned into sales.

4. Relatively Less Expensive  5. Solidifies Your Brand 

We are in an age where people trust recommendations from Google. Doing some SEO magic to your website can actually increase your brand awareness. It will help you stand strong in the evolving market.

6. Builds Trust & Credibility  7. Can Increase your Social Media

The more you build your trust among users, the more you are likely to gain brand credibility. The more credible you are as a brand can help you gain visitors by backlinks. By this way, there is an automatic shift in your social media number. 

8. Better Conversion Rate 9. On the Longer Run, SEO is a Better Choice

Google Ads pop up only until you are willing to pay for them. Once you stop paying, your website will gradually slip to the second or third page if not optimized properly. How long will you pay for Google to bring your website on the first page? That is why SEO is a better choice in the long run. 

10. Measurable Results

SEO results are measurable. By this, you can, in real time track what strategies are working for you and which are not. This will be of great help to ace up your games when you feel you are not getting desired results.  

1. Time Consuming 

Let us get the cat out of the bag, SEO is not something that can be done overnight. It takes time. We strategize plans, apply them and wait for them to work. If not, we carve out plans that will give us desired results. SEO works only by trial and error method. 

2. No Instant Results 

As said earlier, SEO is not an overnight job. You cannot optimize your website in a day, it takes time. There goes a lot of work behind every successful website. You will at least need a minimum of six months to see impactful results.

3. Not Predictable  

The major downfall of SEO is that they are not predictable. You can get 1000-2000 visitors one day and get 0-2 visitors another. It doesn’t go into great detail about how those tools work or what they actually do.

4. You Need an SEO Expert to do the Job

Though SEO can be done yourself by learning strategies from the internet, you need an actual expert to do it for you. Organizations hire experts to get the job done quicker and to drive quality traffic at the earliest. 

5. Risk of Getting Penalized 

Just like your work organization, your search engine also follows a set of rules and regulations to maintain its traffic and provide a great user experience. You are in safe hands until you abide by them. If you slip them, your website might be at risk of penalization. 

6. Stable Ranking – Not Promised  

Your website might do amazing and rank on the first page one day and be pushed down by competitors the next. There are no promised stable rankings. Your competitors might do a better job and stand your place.

7. Appears After Google Ads

Your search engine is a little partial. They provide a special place to users who pay for them. That is, if you pay for Google Ads, your page is recommended on the first page even if your website is not optimized properly. Then follows the other recommendations.

8. Constant Maintenance

Your website/webpage needs constant maintenance, and it’s a major drawback. Constant checking for broken links, deterred images, and outdated data is necessary. Broken links can also be a reason for weighing your rankings down.

9. Do Not Have Full Control 

Search engine algorithms keep switching on a daily basis. Keeping up with them and optimizing your website in accordance with them might be a tedious task. It is sure that you do not have absolute control over everything.

10. Get Ready to Create Bulk Content 

Creating bulky content is also another way of bringing up your website’s ranking. It helps in the visibility of your website. Bulk content means tons of information with a handful of keywords. Irrelevant content can also bring down your rankings.

To Sum Up

Optimizing your website and making it appear on the front page of the search engine. It helps in driving quality traffic to your website without even shelling a penny. SEO is kind of cool. But, it is an extensive topic that still needs to be figured out even by experts. 

SEO has taken an inevitable part in this digital world. It can do so much to your business. All you need is some strategies under your sleeve, a lot of patience and tons of effort. 


Q. What do you mean by SEO?

A. SEO means Search Engine Optimization. It is the process of optimizing the website to increase the visibility of your website in search engines.

Q. What are the types of SEO?

A. SEO is major of three types: Technical SEO, On page SEO & Off page SEO.

Q. What are the challenges of SEO?

A. Challenges of SEO are;

It is a time-consuming process

You do not have full control 

Rankings are not stable

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