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This week’s Ask An SEO question comes from Renee in Iowa, who writes:

“I read somewhere that you should submit your sitemap every month. When you provide an XML URL, isn’t it just that – a URL and therefore updates are always in place?

I’m using RankMath which generates my XML file. It didn’t seem like I was uploading a file to Google Search Console or Bing Webmaster tools (actually, I let Bing import form Google Console).

Maybe the confusion is that the HTML file needs to be updated monthly. I would be curious to hear your thoughts on that, thank you!”

There’s a lot to unpack in here, and Renee’s question strikes a few of my nerves that I’d like to dive into.

Before I do that though I’ll just say no, you don’t have to submit your sitemap every month.

Now, let’s address some common questions and misconceptions about sitemaps before we go into more detail on Renee’s question.

What’s The Value In XML Sitemaps?

XML sitemaps are a big pet peeve of mine.

It seems like 75% of the 3rd party SEO audits I see these days all start off with “you don’t have an XML sitemap, create one!”

XML sitemaps aren’t a ranking factor.

Leaving aside hreflang and other stuff, their main use is for discovering links.

That means if you have a really good site architecture and code your site using all the best practices, search engines most likely discover all your links without needing a sitemap.

For many sites with technical problems that affect crawling though, they can be a lifesaver.

That context is important, meaning an XML sitemap might be a really important SEO fix, or it might not be needed at all.

Ok, I Need An XML Sitemap, How Often Do I Submit It?

Ideally, you only need to submit your sitemap once (per search engine) in the search console.

After that, they will keep re-crawling it on a schedule that they think makes sense based on what they know about your site.

You should also reference your sitemap in your chúng tôi file.

There’s really no reason to keep submitting it after that.

If you’re doing a major redesign and update and want to re-submit it for peace of mind, go for it. There’s no harm.

… Like A Knife

While XML sitemaps can be a great way to get URLs indexed, they can also be dangerous if you don’t stay on top of them.

Most websites I look at have XML sitemaps that contain several errors.

Many of the URLs don’t get automatically updated or removed when the site is changed, so they end up submitting a sitemap full of 301 redirects or pages that don’t exist anymore (404).

Years ago at a conference, a Bing rep told me that if a couple of the URLs in your XML sitemap had a status other than 200, then Bing assumed your sitemap was out of date and ignored it.

I have no idea if that’s still the case or what that threshold is, but it makes sense.

I’ve seen too many SEO experts make a change to their URLs, then cause themselves all kinds of issues by leaving the old URL in the XML sitemap.

What About HTML Sitemaps?

For starters, you shouldn’t have to worry about submitting an HTML sitemap.

I don’t hate HTML sitemaps, but the same caveat about making sure you update it whenever you do other changes still applies here.

You don’t want to send conflicting messages to search engines by including your non-canonical versions in some old sitemap you forgot about.

Remember, HTML sitemaps are essentially just another crawl band-aid though.

If your site architecture is perfect and your code is all clean and crawlable, you won’t need one.

Most clients I work with use the HTML sitemap as a quick fix because of some weird UX issues preventing search engines from cleanly getting to pages.

It works, but it’s not the best way.

I hope this clears up a lot of questions about XML sitemaps.

In a perfect world, we wouldn’t need them.

In the real world though, XML sitemaps can be a powerful tool or a great way to cause a bunch of issues with your website.

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Should You Feed Your Pet Raw Meat?

Just as many people are trying to eat less processed food to improve their health, some dog owners are turning away from conventional pet food. Instead they’re trying to get back to what they see as a more traditional “butcher’s dog” diet of raw meat, albeit with pre-prepared products that can be served easily and frozen for convenience. A recent study has raised concerns about the health risks of these raw-meat based diet products as possible sources of some bacterial and parasitic diseases. But just how big a problem is this, and who is really at risk? Domestic dogs aren’t like wild carnivores. They have been evolving alongside humans for approximately 30,000 years, and their diet has been shaped by our own food and environment. They can easily survive on a mixed diet, often on waste from human settlements, and have even evolved to digest starch. Traditional dog diets would have included raw meat but also table scraps and other homemade foods. And unlike most human processed foods, manufactured pet food is often tailored to provide a key range of nutrients. After all, the move to commercial pet food coincided with increased research into the nutritional requirements of the dog.

The recent study in the Veterinary Record analyzed 35 commercial frozen raw meat products from eight different brands. It found E. coli in 28 products, Listeria monocytogenes in 19 of them, and Salmonella species in seven. Several products also contained parasites. Other studies have previously highlighted similar contamination of raw pet food in Canada, North America, and New Zealand.

By comparison, unprocessed raw meat from the butcher is less likely to be an issue than the products in the study, in the same way it is safer to eat rare steak than raw ground beef. The problem is that there is no study comparing commercially produced raw dog food with small batches of raw butcher’s meat, so we can’t be certain about how much riskier these manufactured products are.

Butcher’s meat is probably less risky. Shutterstock

For dogs, the bacteria and parasites found in food aren’t actually that much of a problem. Dogs are pretty resistant to many of the possible bugs that can be isolated from raw meat and they rarely become ill, though they can suffer gastric illness as a result of Salmonella.

But dogs can become carriers of these bacteria and spread them through their feces, which can lead to serious illness in humans.

What is especially significant is these food products’ level of contamination with bacteria that are resistant to treatment with antibiotics. This is a concern for both pet and human health. Infections with these bacteria are increasingly difficult to treat, and the spread of antibiotic resistance is a critical public health issue.

The parasitic pathogens found in the products can cause significant health problems, but aren’t as common and can mostly be inactivated by freezing the food at -4 degrees Fahrenheit.

Minimising the risks

For all the threat that this contamination poses, it’s worth remembering that many human food products are full of similar bugs. The UK Food Standards Agency recently reported that antibiotic resistant superbugs were found at record levels in supermarket chickens. Even bags of salad can contain Salmonella.

The same guidance for storing and preparing food for human consumption applies to raw meat pet food. Wash hands and surfaces thoroughly and often. Separate different foods to prevent cross-contamination. Defrost frozen items in the fridge, ideally in sealed containers and on the lowest shelves. Handle pet food bowls with care to prevent bacteria spreading to other surfaces and utensils.

Where the dangers from pet food differ is in the fact that pets can pass on bugs after they’ve eaten. Owners can become exposed in a range of ways such as direct contact via touching, petting, exposure to saliva and feces, and even sharing sleeping spaces. Bugs can also be passed on indirectly through contact with contaminated surfaces such as floors and toys.

But sensibly handling, cleaning, and caring for your dog should minimize the risks. Wash your hands with soap and hot water after handling your dogs’ food and after poo picking. Store human and pet bowls and utensils separately and, if possible, keep your dog out of human food preparation areas. With a little education and awareness, it is possible to go for raw food and minimize the potential risks.

Jacqueline Boyd is a Lecturer in Animal Science at Nottingham Trent University. This article was originally featured on The Conversation.

When Should You Factory Reset Your Android Phone?

When Should You Factory Reset Your Android Phone? Keeping A Data Backup Is Of Crucial Importance

It comes with an automatic 12-hour scheduler with the help of which your data gets backed up every 12 hours

Smart and custom restore options that help you select the exact files that you wish to back up

You can access data on any platform.

Install Right Backup For Android

Once you have created a backup, let us know how to factory reset using the simplest method:

Note: Depending on the model of your phone, these options might differ

Go to your Settings

In the search bar type Factory data reset

Tap on Reset button

As is mentioned in the figure above, when you factory reset your device, you give the device permission to erase all the data on your Android phone. This also means that all the critical data will be erased from your device which will include all settings, accounts, apps, music, photos and other data. 

Situations When You Might Need To Factory Reset Android Phone

There are several situations when you may be required to perform a factory reset on your Android phone. Let’s have a look at some of the possible situations when you might have to reset your Android phone

1.  You Could Reset Your Android Phone Just To Clean All The Unnecessary Junk

Install Smart Phone Cleaner

Sometimes you need to factory reset Android to get a clear working environment. If you have had your phone for some time now, you must have stored countless apps, photos, videos, games, and whatnot. It also must have accumulated a lot of junk from the several processes that are run on it day in and out. In that case, a factory reset can be quite medicinal as it would help you get rid of all junk and unnecessary files that are there on your phone.

2.  Factory Reset Could Actually Fix An Unresponsive Phone

Sometimes, we tend to ignore an unresponsive phone thinking that the issue is temporary, not knowing that there could be an underlying issue. This can be resolved if you factory reset your Android Phone. Here, you need to make sure that the unresponsiveness has come up because of a crash. Otherwise, you can even check if there is a faulty app or a faulty SD card that is making your device unresponsive.

3. Factory Resetting Can Be A Lifesaver If You Are Selling Your Phone

This is an important step. If you are planning to sell your Android device to someone, it is important that you let go of the tiniest bit of information that is there on your device. You don’t want to get into trouble because of the new user misusing your prevalent data. As already mentioned when you factory reset Android phone, not even a spec of data is left on the device. 

To Conclude

So, this was a basic overview of when and how you should factory reset your Android device and hope this information has proved to be helpful to you. Depending on the model and brand of your Android device, steps to access factory reset settings might differ.

For more such tech related updates, useful information, fun facts, and all tech-related stuff keep reading Tweak Library.

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Sarang Bhargava

Should You Move Your Small Business To The Cloud?

Cloud computing. For some, the term is wildly nebulous. Not long ago, even Oracle’s Larry Ellison publicly asked what the heck people meant by “the cloud.”

Before you dismiss the cloud as a lot of vapor, though, listen to what three small-business people told us about their experiences with it:

• “We saved over $4000 in up-front costs by moving to an entirely cloud-based solution [for e-mail, Web hosting, virus protection, and more]. We were also able to substantially reduce our power bill and the costs needed to maintain and upgrade hardware.” –Bob Everett, president, Bottom-Line Consulting, a three-person firm offering various small-business services.

• “As a non-IT person, I find cloud-based applications easier to set up and use than many [computer] applications, and I don’t need to rely on internal IT support as much for assistance.” –Cristina Martin Greysman, executive vice president, business development, Vuzit, a six-employee software company.

• “A power surge nearly destroyed our in-house e-mail server. Had we not recovered it, a great deal of historical knowledge and valuable information would have been lost forever, not to mention the lost productivity for days or weeks. Now we have a secure, redundant, cloud e-mail system we can access anywhere, anytime, with a consistent interface, and it’s made our business stronger.” –Kevin Hart, partner and founder, Hart-Boillot, a ten-employee marketing and communications agency.

Here’s what you need to know about cloud computing: what it is, pros and cons, suggested services, and tips for applying it to your business.

What Does Cloud Computing Mean?

Cloud computing can refer to software as a service, such as chúng tôi for customer relationship management (CRM); to file storage, synchronization, backup, and other utility computing, such as Dropbox; and to infrastructure as a service, including Amazon’s Elastic Compute Cloud, which delivers customizable computing capacity over the Internet.

Examples of Cloud Computing Services for Small Business

We queried dozens of small businesses about the cloud services they use, and why they use them. Among the most popular services were these:

• Google Apps ($50 per user per year) and Google Docs

With either Google Apps or Google Docs, your data remains in one place no matter where you access it from, according to Brian Armstrong, founder of BuyersVote, a product review site that relies on Google’s premium services. Despite Gmail’s periodic outages, Armstrong says, Google’s cloud tools are “actually more secure on the whole because, although you’re trusting your data to an external provider, Google works hard to secure a ton of data; and it’s the sort of attention to detail that you probably don’t have time or money for in your local IT department.”

• Box.net

• QuickBooks Online

• Skype is popular for its free video chats as well as for the low-cost calls to landline and cell phones that it makes possible. Brand Thunder, a browser customization firm with 11 members, uses Skype for all-team meetings, says Patrick Murphy, the company’s founder and CEO. Though Skype call quality varies, the service “allows easy and open communication between team members, despite their being geographically dispersed,” he says.

• Highrise for CRM and Basecamp for project management ($24 to $149 per month each, depending on the level of service you choose) both come from 37signals. A number of small businesses we contacted recommended these services for their feature sets and ease of use.

The Benefits of Cloud Computing

For example, Microsoft Office 2010 Home and Business will cost $199 for a downloadable version and $279 for a boxed version. By comparison, Google Docs, which offers office productivity tools via the cloud, is free. (Microsoft is currently working on Web-based versions of Office 2010 apps.)

Storing files on a secure, reliable, cloud-based service helps eliminate backup worries and gives you anytime access to your files. Usually, cloud-based services are simple to use—the only things you need are a computer (or in some cases, a mobile handset), a browser, and an Internet connection. And such services require no maintenance from the user.

Easier collaboration with colleagues in distant locations is another oft-cited cloud benefit.

These benefits enable small businesses to “stay focused, be more collaborative, and bring products to market more quickly, because they’ve got access to the kind of infrastructure that only large companies used to have,” says Judith Hurwitz, president and CEO of Hurwitz & Associates and a coauthor of Cloud Computing for Dummies .

New 30X Ai Crypto Qube Should Be In Every Investor’s Portfolio

In the ever-changing landscape of the cryptocurrency market, it’s crucial for investors to stay informed about promising projects that have the potential to deliver significant returns.

One such project that has caught the attention of top experts is QUBE, an AI-focused token associated with the InQubeta platform. According to these experts, QUBE should be a part of every investor’s portfolio due to its unique features, community-driven approach, and the promising future it holds.

InQubeta has a unique value proposition

InQubeta is a crypto crowdfunding NFT platform that allows users to invest in AI start-up projects using QUBE tokens. One of the key reasons why QUBE stands out is its commitment to security and transparency.

The platform’s smart contracts have been verified and certified by reputable auditing firms, ensuring investors that their funds are safe and minimizing the risk of security breaches. This emphasis on security is of utmost importance in the crypto space, and QUBE’s dedication to it adds a layer of confidence for investors.

Investing in QUBE tokens presents several benefits for crypto investors. Firstly, there is the potential for long-term growth and value appreciation as investors participate in the success of AI technology start-ups.

The AI industry is rapidly expanding, and being able to invest in promising projects within this field can yield significant returns over time. QUBE token holders can capitalize on the growth potential of AI technology by being early investors in innovative start-ups.

By staking QUBE tokens on the InQubeta platform, investors can earn rewards from the dedicated reward pool. This mechanism incentivizes long-term investment and provides an additional source of income for token holders. The deflationary nature of QUBE is also noteworthy, as a portion of the buy and sell tax goes to a burn wallet and a dedicated reward pool.

This feature adds scarcity to the token, making it an attractive investment for those looking to diversify their portfolios and believe in the growth potential of AI technology start-ups.

Another appealing aspect of QUBE is its community-driven governance model. QUBE token holders can actively participate in the platform’s decision-making process.

They can propose, discuss, and vote on key decisions, ensuring that the platform remains responsive to the needs and priorities of its community. This inclusivity and transparency foster a strong sense of ownership among investors and give them a voice in shaping the project’s future.

To further solidify its position as a promising investment option, InQubeta has a roadmap for development that includes expanding its NFT marketplace, introducing new features, and forming strategic partnerships. These initiatives will support the growth of the platform and the AI technology start-up community, creating even more opportunities for QUBE token holders.

Visit InQubeta Presale

Don’t miss out on InQubeta presale 

InQubeta is currently in its presale phase, where users can purchase QUBE tokens at the best possible price. So far, the presale has recorded over $200,000 in a few weeks, this surge has been impressive and attracted the attention of the crypto community. 

Some of the factors that have spurred this milestone are the minimum presale investment of only $50 makes it accessible to a wide range of investors. At the same time, accepting popular coins like Bitcoin, Ethereum, and USDT adds convenience and flexibility which has proven to be ideal for investors.

Join InQubeta Communities

10 Useful Facts Of Email Marketing That Every Startup Should Know

1. You Can Fully Rely on Email Marketing for Your Revenue Goals

One of the key lessons that you should learn is that email marketing is capable of meeting your revenue goals. The kind of approach you use to ensure that this happens though is what matters the most. A key strategy you should always use is to have sales messaging in your emails. This can be done in a number of ways including:

Having promotional messaging as part of the message to push the product

Including testimonials in the messaging to encourage buying

Educating the audience about products through newsletters

With these approaches, you can easily meet your revenue goals and know how the customers are responding to your messaging. Testimonials are ultimately important to any business that wants to have a continuous relationship with customers.

2. Email Lists are Essential for the Business

Another great lesson you will find is that having an email list is crucial for the startup. Email lists allow a business to stay in contact with the customers at all times. Building an email list is easy as you can use various tools and platforms in the market to do this. Most of the platforms you will find in the market also come with an email template builder which will allow you to have the messaging ready for your email list. There are many ways to build an email list but the most effective is by inviting all the contacts you have to join the list. You can also use incentives to get contacts from your audience.

3. Automation is Crucial

We live in a world where machines and systems are increasingly taking a central role in running businesses. It is no secret therefore that automation is one of the key things you must acquaint yourself with. Automation in the email marketing world involves the use of automatic messaging to help the audience feel connected with the startup. A welcome email can thus be sent automatically whenever a person joins the email list. In addition, automatic emails that act as reminders or updates on new products can be essential in boosting sales in any startup that relies on email marketing.

4. Customization is Key

5. The Content in Your Copy Must be Attractive

Another major lesson for startups in the email marketing world revolves around the topic of copies. Content remains to be king in the world of marketing. Users must be captivated by your content to the extent that they choose to buy into your products. A good copy is, therefore, one of the best ways to gain new audiences and keep them around. You must learn how to use captivating headlines that appeal to the right audience. In addition, the subject lines that you use for your emails must capture the essence of the email without revealing everything to the reader.

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6. Subscription Forms Matter

Subscription forms are the core of any email marketing campaign. No matter how much time passes, these forms will always be a crucial part of collecting emails. New readers always appreciate it when they can find forms available on the website for them to easily subscribe. When adding the forms to your website, you need to use the right kind of tool that asks the user to subscribe at the right moment. Many startups use pop-up forms, fixed forms or even buttons. The aim should be to use a subtle form that encourages the reader to subscribe.

7. Offers Attract Subscribers

Another key factor of marketing that startups should know is that offers tend to pull in more subscribers. The idea of exchanging contact information for a valuable product is deeply ingrained in the minds of customers. This is why it is very easy for customers to give their emails to you especially when you have something in return for them. As a marketer, you can provide a free newsletter or ebook to all customers who sign up to the service. Doing this will allow you to collect as many emails as possible for just a few freebies.

8. Referral Programs Can Help You Grow 9. A High Sender Reputation Is Important

Just like in other kinds of ventures, reputation is important in the email marketing world. A high reputation makes it easy for customers who are already on your mailing list feel confident staying with you. It also makes it possible for you to be noticed in the wider market. In order to have a high reputation, you need to ensure that your content is always of a high standard. You should never receive spam complaints from your subscribers nor fall in the blacklist of any potential subscribers. Maintaining a high reputation is correlated to your success in the business.

10. Every Email Should Be Strategic

The Email is the core tool used in email marketing. This means that everything revolves around each email you send. It is important to ensure that all emails you send to your subscribers are relevant and useful. Emails hold great power which you should harness at every given chance. You should not miss the opportunity to inform you subscribers when need be, welcome them to your list, update them on new products and encourage constant engagement with them. The important factor that you should consider is emphasizing the value of every email you send.

In Summary

Regardless of the kind of startup you are building, you will find some of the lessons highlighted above to be crucial for your business success. Email marketing is a key driver of revenue for most small and medium businesses. It is an easy, affordable and efficient way to reach customers who are interested in your products. By applying the right kind of lessons to your strategy, you will find it much easier to attain your goals.

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