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The integration of search and social is extremely significant and two SMX sessions addressed the subject in varied ways. The first of two was focused on top social tactics for the search marketer. Featuring Lisa Williams (Director of Digital Marketing Strategy, Search Discovery), Ric Dragon (CEO, Dragon Search), Lisa Buyer (CEO, The Buyer Group), and Jennifer Lopez (Director of Community, Moz), an emphasis on creating checklists was weaved throughout.

Top Social Tactics for the Search Marketer

Lisa Williams kicked off the panel will a recommendation for The Checklist Manifesto and proceeded to offer an array of checklists that can help keep online marketers accountable for completing checklists.

For example, one such list might be a channel integration checklist:



Top 15 questions

Content mapping

Define gaps

Channel segmentation grid

Ric Dragon followed a similar trend and noted that each company’s approach to social varies based in vertical – if you’re a big brand, you’ll have different tools than small businesses.

One of Ric’s lists covered five big approaches to social media:

Brand maintenance



Thought leadership

Big splash

Social Media and PR

Lisa Buyer focused primarily on social media and PR, offering some unique insight to the field. Lisa highlighted many lists focused on what’s “in” and what’s “out” in regard to the current state of PR, along with “dos” and “don’t” for today’s news releases.


Mingle and pitch media in social

Sharing third party content

Visual storytelling

Google+ hangouts with media

Twitter chats


Dated newsroom

Press releases without images

Press releases for SEO

Sharing buttons not branded

Blogs without real authors


Create visual press releases with a headline

Exclusive news via Google circle

Social, paid and blog versions

Brands act like publishers


Publish it and forget it

Text only

Same content on all channels

Forget to put media contact

When surveyed, 80% of responders conveyed it’s important or “very important” for companies and organizations to have an online press room. Sprint and Toyota are two large companies getting it right.

An online newsroom checklist would include providing news coverage, integrating an RSS feed, and being mobile friendly. If all of these factors are put into motion, it can have a great impact on both search results and social media presence.

The checklist for measuring the success of search and social could observe:

Social network referrals

Conversion tracking


Lead generation

Building credibility

The Importance of OpenGraph

Jen Lopez kicked off her segment with, “What you think about from the search perspective is not the same as what you think about from the social perspective.” She relayed this point, quite humorously, by showcasing several examples of how certain decent-seeming SERPs translate when shared across social media channels.

For Twitter, you can set up Twitter cards. The code is similar to that of OG, and the Twitter Card Validator serves a similar purpose to the Facebook Debugger as it allows you to check and make sure everything looks right. Twitter also just rolled out analytics for Twitter cards which provides a variety of data about the links shared.

Social Meets Search: Where Are We Now? Where Are We Going?

The second search and social section featured Ruslan Belkin (Senior Director of Engineering, Search and Relevance, Twitter) and Duane Forrester (Senior Project Manager, Bing). This session complemented the former one nicely since it covered similar topics but presented it from the other side, from how the search engines and social networks themselves rank social content.

Bing indexes half a billion tweets from Twitter and over two billion status updates from Facebook every single day. That means, that in one week, more data is ingested into Bing than the number of webpages that existed in 2005.

Social allows users to influence the people who in turn influence search engines. They’re able to easily assess those without credible value, such as those that auto follow people to increase their numbers. Duane noted that, if you follow 100,000 people, you’re probably not able to follow along many conversations, so while you may have all those folks following you back as well, it still discounts your value.

Bing also uses social signals to figure out what people want. He showed a search results page for Joan Rivers and showcased how they provide information, images, social media icons; things they know their users are interested in.

Today’s integrations – you want in?

Twitter – be relevant, share a lot, grow your followers organically

Linkedin – keep your profile clean, current, and complete – be an expert

Klout – grow your ranking – follow their suggestions and take actions that make sense

Facebook – manage your page, share useful content, grow your following

What makes you relevant in each space can help you appear in social annotations. There is no single “tool” for inclusion. You have to be relevant. As with so many things, it’s all about quality, not about quantity. If you try for shortcuts, you’ll get found out. Build a legit social community and the search engines amplify your goodness for all to see.

“The way to get forward is to be authentic. We’re looking for voices that are in demand.”

Ruslan from Twitter discussed matters related to Twitter’s search functionality. An interesting tidbit that I didn’t realize is that everyone’s search results are personalized, assuming they’re logged in. Two people who search for the same thing on Twitter will likely get different results based on who they follow, their interested, with whom they converse, etc. Twitter knows that you follow and interact with people that you want to follow, so everything customized accordingly.

Twitter Discovery is a component they’re always monitoring and looking to better. Content discovery and Twitter search has improved by 120% over the last couple years. They’re able to pick up on trends based on peoples’ tweeting habits, and they’re able to make a lot of sense in terms of events (such as the recent Academy Awards and uber-popular #Oscars hashtag).

They plan to continue experimenting with ways to surface breaking news and events. Any time something big happens, people go to Twitter to search, and customizing each’s intent allows the platform to ensure the “top tweet” provided to each user satisfies their desire for each particular search.

Thanks to all for the great insight!

First image from Shutterstock, screenshots and other photos taken by author 3/13/2014

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Smx Panel Recap: Effectively Leveraging Social Networking

Day two opened up this morning with the Effectively Leveraging Social Networking panel, featuring:

Dave McClure, Entrepreneur & Startup Advisor, 500Hats

Cindy Krum, Senior SEO Analyst, Blue Moon Works

Helen M. Overland, Director, Search Engine Marketing, non-linear creations

Additional live blogging coverage on this panel is available on Search Engine Land, Search Engine Roundtable and aimClear.

Dave McCLure on Facebook

Dave began by querying the crowd on their familiarity with Facebook. which indicated that the vast majority of attendees were regular or fanatical users of the service. Using that as the base of his presentation, he began by discussing the importance of feeds.

For Dave, the power of using the feeds is all about setting up your network appropriately. Tagging content with the people you feel are relevant is certainly important — and it will allow you to reach others in your market area or segment with ease. Tagging people in content like videos is an excellent way to immediately associate yourself with others who hold a large network of friends. In one particular example, Dave showed how he took an SMX logo and tagged it with Danny Sullivan and Vanessa Fox’s name.

Using that example, Dave went on to add in Neil Patel before using the “share” tools on Facebook. He recommended using the “post to profile” option which will allow you to then add the tagging event to your profile and feed. Once you have done this, those who you are friends with will now have access to that information. Furthermore, those who have been tagged in the photo (using the example from Dave above), will receive a new notification which will help to raise their awareness.

By now, I hope I have communicated that using the share tools in Facebook is something that Dave really wanted to drill home to the audience. Compounding on that idea, Dave finished up by discussing how the creation and joining of groups allows for you to have more reach when your feeds are updated.

Helen Overland on LinkedIn

Helen was here today to talk about a great tool for those looking for professional social networking — LinkedIn. With exposure to more than 15 million professionals, the average user earns $140k annually. If those stats aren’t enough to get you hooked… read on.

With LinkedIn you can ultimately choose how you want to use the service. Many try to connect with as many people as they can — while others become secretive or guarded, trying to build only high quality contacts. Here, Helen discussed the importance of using the “Lion” or LinkedIn Open Network users. These users are trying to build up as many contacts as possible, and being connected to them will give you a connection to their first and second degree connections. Having a few of these will be enough to propel your information out to millions as Helen then went on to demonstrate.

Helen offered up three solid ideas here for increasing your your visibility and branding:

display expertise in the “answers” area

Announce web sites and services

drive readers to your blog posts when they can be used as Answers.

For Helen, LinkedIn can really be used well as a sales tool. Using your connections you can easily research potential clients and partners by locating various people in organizations. Since those using LinkedIn associate it with professionalism, you can leverage this form of communicating to help solidify your name or brand.

While many may overlook the SEO value of LinkedIn, Helen offers some great tips for us to reconsider. When you use the answers area of LinkedIn, you are getting your information indexed in the major engines. Because of this, if you can integrate links to your site — you will of course receive some kickback by increasing inbound links. It’s worth noting that many of these answer pages, while indexed, are also listed as supplemental results.

To help reinforce SEO efforts, you can change your profile’s URL to be that of a “vanity URL” using keywords or phrases relevant to your brand. Since LinkedIn profiles are indexed — you can assure additional exposure here as well.

Finally with regards to SEO efforts — Helen recommends that you have employees link back to your web site. Using this one technique, you should be able to gain at least dozens of links assuming your employees are active users of LinkedIn.

Case studies that Helen conducted also seemed to indicate that the people visiting your site having been referred by LinkedIn not only visited more pages, but also spent more time on the site as well.

Cindy Krum on MySpace Opportunities and Risks

Cindy brought a lot of energy to the podium, and led into her presentation by discussing the positive elements that MySpace profiles can carry.

Cindy continued with Flying Dog Brewery review by dissecting the images the company has used in their profile. With a number of categorized albums, those who are friends with FDB now have access to a wealth of information and media — which only helps to reinforce their brand.

True is an online dating web site that plays upon the users that make up the bulk of MySpace users. True is trying to get more people to interact with their brand — and one solid example of this is the “Create a Date” game that they have added. Regardless of the games or tools, these elements are all here to better serve their users in a lighthearted manner. Still, when people engage these tools — they are then referred over to the True web site with real time results.

Cindy opened up here with a client she worked with — Westwood College. Since a large number of users had identified themselves as Westwood students on MySpace, the organization wanted to connect with those people to help reinforce and further publicize Westwood.

Creating the profile took some time though as Cindy then went on to explain. Keeping a profile fresh and updated was an important step here as students make up a fickle crowd. Keeping them informed yet entertained was key to grabbing more friends for the Westwood profile. Once friend requests started coming in, there was also a sudden need to review things more carefully.

Cindy wrapped up by discussing MySpace widget development through a client case study. Since our focus here on Search Engine Journal is search optimization and marketing — I will stick to some lessons that pertain to those topics. Based on Cindy’s recommendations, we need to keep an eye on how MySpace encodes their URLs. Since MySpace will make an effort to encode all URLs, you must be careful to check where links end up pointing. Grabbing the link love to reinforce your SEO efforts should certainly pass along some value.

Integration Of The Jira Tool

Definition of Jira Tool

We know that essentially the Jira tool is utilized to deal with the whole improvement cycle of the task, as well as gives the various types of elements to the client to deal with the whole work process of the venture. In other words, we can say that the Jira tool depends on deft philosophy like Scrum and Kanban, or we can make another novel board according to our necessity. The dexterous load-up gives various types of elements to the client, like excesses and guides; we can likewise have the option to produce reports; at times, we want to incorporate different apparatuses or applications, track the undertaking issue, and so on.

Start Your Free Software Development Course

What is Jira Tool?

It’s not unexpected to ask, what is the Jira tool? It started as an IT gadget, but by and by, it maintains many purposes, from the ordinary assignment of the board to an IT labeling structure. It covers the endeavor and the board basics with an intensive gadgets suite, for instance, project orchestrating, task creation, and the leaders and enumerating.

The Jira tool stage supplements facilitated projects for the project manager. Use the Jira tool connected with the adroit capacities to exploit the contraption.

I every now and again projected my gathering’s Jira tool task list on a screen when we met for run organizing and other deft events, and it worked flawlessly to get the gathering incomplete understanding while at the same time streamlining these assigned tasks.

In programming improvement explicitly, the standard undertaking of the chiefs has been built up by new techniques, for instance, Agile, which revolves around the consistent transport of working things to clients. The agile organization is an umbrella term, and several subordinate methods have emerged. The two most prominent sub-strategies are Scrum, which emphasizes structured work in short iterations, and Kanban, which focuses on a continuous work flow with limited work-in-progress, resulting in reduced assumptions.

Consistent conveyances (made possible by iterative work runs) give the client progressive transports of working things. Subsequently, with client reviews, these persistent things convey license gatherings to surface deviations from essentials and various issues before the improvement cycle, which can help avoid cost or resource attacks.

Jira tool has various limits, and accepting its inclination the deficiency of a component you truly need, add it by visiting the Atlassian Marketplace. In this web-based store, you can find outcast programming to upgrade the Jira tool’s middle capacities.

One endeavor in the board model is the Trello-Jira tool consolidation. This part allows gatherings to execute projects with their inclined toward contraption, and data normally changes between the stages. Now let’s see why we need the Jira tool as follows.

The Jira tool provides the following aspect as follows.


The Jira tool is based on the agile methodology and effectively manages defects during project development as shown in the screenshot below.



The Jira tool’s workflow plays a fundamental role in project management as it facilitates key functions such as displaying the entire organization’s course, providing control over tasks, and tracking issues. During the development stage, a single task progresses through the stages of upcoming, in progress, and completion as the work is finished. So the Jira tool device permits us to deal with the whole work process according to the association’s necessity. To audit the stage then, we can add the survey stage.


Find effortlessly. Assume we have finished with an undertaking toward the start of January, and its variant is 2.0. Presently, we move to form 2.1 and finish toward the finish of January. We are adding new variants. Through the Jira tool, we can realize what occurred in the prior adaptations, the number of imperfections in the previous activities, and the gains we accomplished from the prior projects.



An assignment guide is a remarkable wellspring of information outlining orchestrating goals, requirements, and progress made for a long time. It’s a graphical, huge-level action plan that changes your gathering and various accomplices around your targets and guides out indispensable stages to achieve them.

Jira Export

At the point when we are dealing with a commodity, a lot of get-togethers can be a basic piece of your day. In ordinary stand-ups or numerous weeks audits, reports are integral for giving updates and showing the social affair and the associates where we are in the movement of a thing. Preferably, we acknowledge that these reports should show the information we truly need to show in the way we need to.

The uncovering choices in neighborhood Jira, such as board indicating and standard dashboard revealing, are restricted and lack flexibility.  Atlassian comprehends that innumerable of its clients will require more.

Jira tool also provides the API. Fundamentally, we know that with the assistance of JIRA API implies a blend of REST API JIRA instruments, we can construct various applications according to our necessity. On the opposite side, JIRA relies upon the multiple phases of JIRA. We can say that JIRA gives the cloud-based REST API to foster applications according to our prerequisite.


With the help of the above article, we try to learn about the Jira tool. From this article, we learn basic things about the Jira tool, and we also see the integration of the Jira tool and how we use it in the Jira tool.

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We hope that this EDUCBA information on “Jira Tool” was beneficial to you. You can view EDUCBA’s recommended articles for more information.

The State Of Seo Agencies 2014: An In

During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude.

Why Did We Do This Research?

As an SEO management tool provider, we often get questions from agencies and other companies about the trends and best practices in the SEO services industry. While searching for valid answers, we decided to throw the questions right back at the SEO agencies themselves including their (potential) clients and those refusing their services:

How much money are companies spending on SEO?

What are the best ways to connect with interested clients or trustworthy agencies respectively?

What are the key reasons for companies to hire SEO service agencies?

Which are the most popular services and activities?

Which are the most effective activities?

What are the main challenges of agencies and the main concerns of companies?

What are the top goals for agencies and companies in the coming year?

The market asked and we answered – the goal of this study is to create a juxtaposition of agencies, clients and non-clients in the context of the why, what and how of SEO.

You can get a detailed report with all the insights and recommendations here, on our website:

PDF Report: The State of SEO Agencies 2014

Before addressing each of the questions above, a quick word on the methodology of this study.

How Did We Collect Our Data and Who Are The Respondents?

We collected our data through an online survey, which we created with SurveyMonkey and distributed to 10,000+ recipients via email, social media direct message, and social media seeding of the survey link. In the course of August and half of September, we collected a little over 400 responses – and although you can still take part in the survey, we only included the responses collected up to mid-September in our analysis.

Position of Respondents Company Sizes

The vast majority (75%) of our respondents are from small companies with less than 50 employees. This was expected as agencies (accounting for 44% of the total sample) tend to have smaller teams of specialized personnel. 14% are medium-sized companies (50-250 employees) and 11% are large companies with more than 250 employees. Within the medium and large-sized businesses the ratio of agency to non-agency company is one to six (16%). In essence, there are very few agencies that have more than 50 employees.

Company Location

By far the highest response (55%) came from Germany, which isn’t surprising since linkbird is a Berlin based company with market leader position in the DACH region. The remaining (45%) are international respondents from mainly USA and UK (24%) – due to the fact that the survey was only provided in German and English.

Agency vs. Non-Agency Model

The proportion of respondents with agency background is fairly equal to the ones from non-agency companies, where each group accounts for 44%-56% of the total sample respectively. The 56% of non-agency companies split up into three groups based on their relation to agencies. These groups are 1) companies that have in past or are currently working with an SEO agency (“clients“), 2) companies who have not worked with SEO agencies but are now planning to (potential clients), and 3) companies that have never and are not planning to work with SEO agencies (“non-clients“). In short: the survey collected data represents opinions and thoughts of a variety of people engaged in the SEO industry.

How Much Money are Companies Spending on SEO?

We asked our non-agency respondents to indicate their online marketing budget and the proportion of the budget that is spent on SEO. Additionally, we asked our agency respondents to indicate their yearly revenues and the percentage of it spent on SEO for their clients. The following is what we found.

Revenues and SEO Spending of Agencies

When it comes down to revenues, there are either big SEO agencies with €1M+ revenues (28%) or small SEO agencies with less than €250K revenues per year (53%). The centre portion representing agencies with annual revenues between €250K and €1M accounts for 18% of the total sample. Agencies spending more than 25% of their revenues on SEO services are believed to SEO specialist agencies, this group represents 30% of the agencies in our sample. One in four (26%) agencies spends between 10% and 25% of revenues on SEO. These agencies have SEO as one of their core activities but not as their main focus. Finally, about one in two (45%) agencies is a full stack online marketing agency spending 10% or less of their revenues on SEO activities for its clients. There seems to be a preference for being a full stack agency rather than a specialized one. This preference, we believe, is a response to the SEO environment which requires a holistic approach to SEO combining content marketing and online PR.

Online Marketing Budgets and SEO Spending of Non-Agency Companies

Two in every three non-agency companies spend €5K (about $6329 USD) or less on online marketing per month. The distribution of online marketing budgets of (potential) clients and non-clients are quite similar. However in general non-clients tend to have larger online marketing budgets than (potential) clients. We believe that companies spending less than 5% of their online marketing budget on SEO take a holistic approach to online marketing, and companies spending more than 25% of their online marketing budget on SEO rely heavily on SEO for their online marketing success. This range should be seen as a spectrum instead of seeing the two extremes as poles. We named the former type the “holistic marketer” and the latter type the “SEO focused marketer“. There are two key differences between SEO spending of companies which hire agencies and companies which don’t:

More than half of all non-client companies are holistic marketers which spend 5% or less of their marketing budget on SEO, in contrast to only one in five (21%) (potential) clients which belong to this group.

More than one-fourth (29%) of the (potential) clients are SEO focused marketers (spending more than 25% of the online marketing budget on SEO), in contrast to that only 6% of non-clients are SEO focused marketers.

In other words, companies which take a holistic approach to online marketing – combining content marketing, social media, online PR – are not likely to employ agencies for their SEO activities. The reverse is also true, where companies which heavily rely on SEO are likely to outsource (part) of their SEO activities to an agency.

Part of SEO Spending Dedicated for Outsourcing

Deep diving into the spending of (potential) clients, we also found how much of their SEO budget is dedicated for outsourcing SEO activities. Clients that are willing to spend less than 5% of the SEO budget on agencies are “makers”. Makers prefer to only outsource SEO activities when they (temporarily) lack skills, resources or time – they do not see outsourcing as a long-term solution. In contrast, clients who are willing to spend more than 25% of their SEO budget on outsourcing are “buyers”. Buyers tend to outsource as part of their strategy – regardless of whether they lack the skills, resources or time.

What are the Best Ways to Connect with Interested Clients or Trustworthy Agencies? What are the Key Reasons for Companies to Hire SEO Service Agencies?

We asked our respondents of the category “(potential) client” to share with us: what are their top three SEO challenges, what goals do they have when outsourcing SEO activities, and why would they outsource SEO to an agency. The following is what we gathered:

SEO Challenges For Companies

About half of the SEO challenges are directly related to increasing organic traffic through raising visibility and acquiring quality back links. One in five SEO challenges is related to creating content (11%) or combining SEO and content marketing (10%). This statistic goes a long way to show that even though content marketing gained enormous popularity in the last few years, many marketers are still struggling with becoming proficient in it.

Goals to Achieve by Outsourcing SEO Activities Reasons for Outsourcing SEO to an Agency

Let’s talk about the reasons why companies choose to outsource their SEO activities to an agency: lack of resources (31%) and lack of expert knowledge (28%) are cited most often. In practical terms this means that, most of the companies which outsource their SEO lack knowledge and human resources to successfully do it themselves. The third most cited reason for outsourcing is to save time (23%). This shows that, oftenSEO agencies are hired for operational reasons and not necessarily for financial ones.

Which are the Most Popular Services and Activities?

One of the things we wanted to investigate is which activities are considered to be the most important ones, and whether there is a mismatch between demand and supply of services. So we asked our three groups (agency, potential clients, and non-clients) to indicate which activities are the most popular.

Activities Most Often Requested From Service Portfolio of Agencies

Activities Most Often Outsourced by Companies Activities with Most Budget Allocation in Companies that Don’t Hire Agencies

Companies that don’t hire agencies tend to spend only one-fourth (28%) of their time and resources on search engine marketing (off-page SEO, on-page SEO, and SEA). The rest is spread over various activities including analytics (9%), email marketing (10%), social media marketing (11%) and content creation (12%). This statistic reiterates the point we made earlier based on the budget analysis that non-client companies are mostly holistic marketers.

Supply and Demand

There is a mismatch between what agencies focus on and what (potential) clients want to focus on. Search engine marketing seems to be the most important service area for agencies, however it is less important for (potential) clients and far less important for companies who don’t hire agencies at all. Non-clients tend to take a holistic approach to marketing, undertaking content marketing, email marketing, SEO, and online PR with about the same intensity across the board.

Which are the Most Effective Activities?

In addition to popularity of activities, we also wanted to know what works and what doesn’t. We asked our agency and client respondents what are their most effective service deliveries and outsourcing experiences respectively.

Agency vs. Clients Perspective on Most Effective Activities

Client Satisfaction and Agency Industry Net Promoter Score (NPS)

We asked our respondents (who have hired an agency in the past) to indicate the likelihood they would recommend the agency they worked with to a friend or colleague. Based on the data, we calculated the Net Promoter Score of the (SEO) agency industry. We found a shockingly negative NPS of -27%, which indicates a high rate of dissatisfaction.

What are the Main Challenges of Agencies and the Main Concerns of Companies?

The SEO industry is a challenging one, that much is known and understood, but the reason we wanted to do a study was to find out: what are the challenges faced by agencies in delivering satisfactory service to clients, what are the concerns clients have when hiring agencies, and what are the reasons some companies don’t hire agencies.

Challenges of Agencies in Delivering Results

One in five (20%) agencies cite Google updates as a challenge in delivering results to clients. Related to Google updates, a little more than one in six (18%) agencies have trouble educating their client about the changing SEO environment. Number 3 (17%) most cited challenge is related to workflow. The three challenges are very much interconnected. Here’s the scenario as we see it: Google updates its algorithm and with that changes the SEO environment, which (when significant enough like Penguin, Panda, Hummingbird etc.) forces the agencies to change the way they work and in turn change their workflow.

Concerns Companies Have When Hiring an Agency

On the demand side, we saw clients often have trust issues with agencies. One in five (23%) clients is concerned about the lack of transparency, about the way agencies work and the black-hat tactics that service providers might use to achieve short-term results. Clients also worry about service delivery (22%) and are less than confident that a qualitative service will be provided. There seems to be a general lack of confidence in agencies’ capabilities (16%) as well.

Reasons Why Some Companies Don’t Hire Agencies

One in three (33%) companies that don’t hire agencies cite that they have in-house capacity to undertake their SEO activities, effectively making agencies irrelevant for them. About one in six (18%) companies state that they find the costs of hiring agencies too high. One in eight (13%) companies thinks SEO is outdated, and would rather focus on content marketing.

What are the Top Goals for Agencies and Companies in the Coming Year?

One in five (21%) agencies state increasing revenues is their main goal in the coming year. Obviously increasing revenues and increasing number of clients (15%) are goals every company has, but the fact that these were stated by our respondents indicates agencies are not convinced they are living up to their full potential. Developing staff (17%), improving workflow efficiency (12%), and finding out cutting edge ways to increase clients’ Google ranking (12%) have to do with developing a satisfactory service. About one in ten agencies (11%) list developing know-how and skills in content marketing as a strategic goal. Although a small percentage, we believe that more agencies will follow suit. On the clients’ side, one in five (19%) of the non-agency companies report increasing revenues from organic online marketing as a goal for the coming year. In support of the main goal, many companies want to achieve higher Google ranking (13%) and increase organic traffic to their site (12%). A little more than one in ten companies find it important to improve the workflow of their SEO related activities.

All images used are created by linkbird. Full infographic can be found here on linkbird’s site.

Integration Of Pedometer In Swift Ios Development

Pedometer Introduction

Pedometeris one of the iOS feature which can measure, track, calculate distance. It can calculate and count the steps for walking, staircase, heart rate calculation, orientation, rotation, and altitude of the person.

Pedometer measures mainly all accelerometer and gyroscope. Which helps to identify many things. Core motion is core library that is used to be used to calculate various properties of accelerometer and gyroscope.

This library is designed in such a way that it will be fully supported by apple hardware because whatever calculated by code it depends on hardware also. Both hardware and software communicate with each other provide the appropriate data to the users.

Pedometer Framework iOS

Core Motion

Health kit

Use of Library

Walking, Moving, and running distance calculation.

Heartbeat tracking.

Counting steps per day.

Data can be kept secure for 6-7 days.

Historical data can be maintained for various activities.

Finding and Calculate the rotation altitude and acceleration of the device when users are moving from one place to another

Motion detection

Direction calculation and finding the compass

Perquisite for Pedometer integration

Framework added in the build settings Properly

Plist file needs to configure properly for settings

Important things for Pedometer

CMPedometer:- It will capture the data with an inbuilt motion sensor in the device and shared in the software system.

CMPedometerData:- It is supported by a hardware device that detects the step counting overrunning, walking and moving. Provide data from hardware to software. It validates and captures the moving data from hardware in iOS devices.

CMPedometerEvent:-  iOS device monitors the distance moved by users step

CMStepCounter:-  iOS has the capability to count the steps taken by user’s but it is possible only when user carry the device with

Code Steps to implementation

1. Step count will be done in the view will appear where calculation will be done with time and date

override funcviewWillAppear(_ animated: Bool) { super.viewWillAppear(animated) guard let startDate = startDate else { return } pedometerStepsCountUpdate(startDate: startDate) }

2. Pedometer will start updating the data the step count and motion count

@objcPublicfuncdidTapStartButton() { pedometerStartUpdating = !pedometerStartUpdating pedometerStartUpdating ? (pedometerStart()) : (pedometerStop()) }

3. Authorization needs to provide from app side where user will get popup message to confirm the

PublicfuncpedometerStart() { pedometerAuthorizationState() pedometerUpdate() }

4. Pedometer can be stopped and start from the app side to reset the settings from the app.

PublicfuncpedometerStop() { stopUpdating() }

5. Pedometer can be updated from the app side where activity indicator will be running over the code

PublicfuncpedometerUpdate() { if CMMotionActivityManager.isActivityAvailable() { startTrackingActivityType() } else { chúng tôi = "Pedometer available" } if CMPedometer.isStepCountingAvailable() { startCountingSteps() } else { chúng tôi = "Pedometer available" } }

6. Pedometer authorization is denied or approved from the app side where pedometer can be authorized.

PublicfuncpedometerAuthorizationState() { switch CMMotionActivityManager.authorizationStatus() { case CMAuthorizationStatus.denied: pedometerStop() chúng tôi = "Pedometer available" chúng tôi = "Pedometer available" default:break } }

7. Pedometer stop updating the step count and reset the event activity.

PublicfuncstopUpdating() { activityManager.stopActivityUpdates() pedometer.stopUpdates() pedometer.stopEventUpdates() }

8. Handle error to find the pedometer activity.

Publicfunc on(error: Error) {

//handle error


9. Pedometer Steps Count can be Updated with hardware to software so that it will reflect the count in the UI.

PublicfuncpedometerStepsCountUpdate(startDate: Date) { pedometer.queryPedometerData(from: startDate, to: Date()) { [weak self] pedometerData, error in if let error = error { self?.on(error: error) } else if let pedometerData = pedometerData { DispatchQueue.main.async { self?.stepsCountLabel.text = String(describing: pedometerData.numberOfSteps) } } } }

10. Pedometer tracking activity calculated with moving, walking, running and Stationary by step count.

PublicfuncstartTrackingActivityType() { activityManager.startActivityUpdates(to: OperationQueue.main) { [weak self] (activity: CMMotionActivity?) in guard let activity = activity else { return } DispatchQueue.main.async { if activity.walking { self?.activityTypeLabel.text = "Pedometer Walking" } else if activity.stationary { self?.activityTypeLabel.text = "Pedometer Stationary" } else if activity.running { self?.activityTypeLabel.text = "Pedometer Running" } else if activity.automotive { self?.activityTypeLabel.text = "Pedometer Automotive" } } } }

11. Pedometer step can be calculated and counting with the help android application development services.

PublicfuncstartCountingSteps() { pedometer.startUpdates(from: Date()) { [weak self] pedometerData, error in guard let pedometerData = pedometerData, error == nil else { return } DispatchQueue.main.async { self?.stepsCountLabel.text = pedometerData.numberOfSteps.stringValue } } }

What I Learnt From Beating Google’s First Update Of 2014

For those of us who track our own websites, you may have noticed a Google update roll out on the 8th of January that’s been causing large fluctuations in the SERPs since then. This was the 6th largest update in a year according to DejanSEO, and hundreds more can’t stop talking about it over at SERoundTable and WebmasterWorld.

Personally, a site of mine was set back nearly 130 spots. It dropped from rank 5 to rank 131, and over the course of 3 weeks, I continually tested in order to understand what the update had done. After some minor changes, I successfully pushed my site back up all the way to rank 5 again.

Here is a quick summary of the timeline of events:

January 9th – Site was hit by the penalty and dropped from rank 5 to rank 124.

January 19th – Investigations led to having a PR0 exact match anchor text link removed

January 26th – Monitored the results and actually saw a further drop of about 60 places since the link was removed. Fell to rank 131 at this point.

January 28th – Decided to change the URL to avoid using my exact keyword. 301 redirected the old URL to the new one so that existing link juice would flow through.

January 30th – Huge jump back to page 1, woohoo!

February 1st – Site climbs to rank 6

February 4th – Site climbs further up to rank 5

See here for more details on the timeline of events on my website.

Thankfully I documented all my steps, and reflecting back, learnt some valuable information.  Let’s see what we can all take away from this.

Content Isn’t King

Content is king however for social sharing, building a brand, improving visitors’ time on site etc. I’m a huge fan of good content, but unfortunately it doesn’t make you immune to penalties.

301 Redirects Pass All Link Juice

Although Matt Cutts has already come out and publicly stated that all link juice is passed through a 301 redirect, I still see this question asked a lot. My site leapfrogged up nearly 130 spots to page 1 and there was no way this could have happened without having all that link juice flowing from my newly redirected backlinks.

301 Redirects Pass Link Juice Immediately

I was recently reading a blog which had indicated that link juice takes time to be passed through a 301 redirect. Based on what this test shows, this is also a myth. From the time I had setup my 301 redirect to the time I was sitting on page 1 was a mere 2 days. The juice from the redirect must have taken effect almost instantaneously.

The Update Was Not Penguin Related

Forums are oftentimes the first place to find breaking news. At the same time, forums are probably the best place to start a rumor.

A thread started brewing in the WebmasterWorld Forum with many people claiming a Penguin update. I tested this by having all exact match anchor texts removed from my site (luckily there was only 1, otherwise contacting all those webmasters would have been quite a task). As you know from looking at the timeline of events, I saw zero improvement, and in fact dropped a further 60 places a few days later.

Google is Lenient

I was quite surprised as to how significant the improvements were after simply changing the page URL. All this happened within a few days of making the changes- which is incredibly fast. What this tells me is that Google is actually quite lenient when it comes to this specific penalty.

Don’t Over-Optimize Your Header Tags

Only a few months ago was I seeing great results from having my exact keyword in header tags (title, h1, URL). Things change quickly in SEO though, and this test indicates to me that we want to now avoid overusing your keyword in the header tags. What seems to work better now though are variations of your keyword – almost as if you had no idea what keyword you were targeting. Almost as if, it came out naturally that way, which brings me to our final point…

Biggest Takeaway: Keep Everything Natural

If there’s one thing to learn from this, it’s to keep your site looking as natural as possible – almost as if you knew nothing about SEO. With the new Hummingbird update, Google is able to understand the meaning behind sentences, and because of that, you don’t need to worry about stuffing your keyword in every tag. Instead, use variations and synonyms of your keyword to create that natural effect.

I realize that it may be hard for some SEO’s to determine what’s natural or not anymore because sometimes it goes against everything we’ve learnt. So, here are a few more tips you can use to keep your site looking natural in Google’s eyes:

Don’t link hoard. Link out to others when it makes sense

Have a Privacy Policy and Terms page

Have a thorough About Us page

Have active Social Media accounts linked to your site

Have a branded domain name

There is a lot we can learn from this first 2014 update, and if we embrace all future updates with the same mindset, then we’d have no reason to be afraid of any algorithm changes in the future.

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