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The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts, as it has recently turned out.
In the largest industry survey on how SEO professionals do link building in 2023, the results showed that most specialists use social media for link building. Namely:
88 percent of SEOs include links in social media profiles.
81 percent share their social media content.
53 percent have experimented with viral campaigns (social media contests, etc).
Here’s a chart that shows the efficiency level by category:
That is how we know link building with social media is a widely used tactic and an effective one, but overseen by many specialists of the field. If you’re one of them, keep reading. This article will give you an overview of tested methods that are worth trying out.Include Links in Your Social Profiles
Social media is often thought as pointless for SEO for one simple reason: links from social media platforms are unfollowed. Even Google Plus, YouTube, Pinterest, Tumblr, LinkedIn – platforms that either used to be exceptions to this rule, or thought by some to be – have at one or other points of their existence gone down the same road.
Today, Reddit is the only exception. However, marketing on Reddit is barely possible. Your product has to be extremely relevant to some subcommunity for your promotion and link building to work.
For example, on Facebook, make sure to add:
Your website link in the website field under Contact and Basic Info on your About tab;
Your website URL anytime you post something on your wall, including images and videos;
A link to your website to your group’s pinned post.
Similarly to what you’ve done on Facebook, go through your other social media pages and include links to cover photos, bios, images, descriptions, and so on. Even if you won’t keep up working with these social media pages, there’s no harm in having a rich description with links – only potential traffic!Get People to See and Read Your Content
One of the main struggles of SEO and content marketing is getting people to see content. It’s no surprise that given the plethora of content online, it’s hard to find the audience that your articles will be relevant to. So here are some essential tactics for content promotion.1. Make Your Text Readable
It should go without saying, but many people still write badly. Your content should be engaging, mistake-free, and concise if you want it to be seen. Even if it exists for SEO purposes only.2. Research Competitors 3. Aim for Evergreen Content
Easier said than done, but evergreen content should be your ultimate goal. Also, focus on content that can be rediscovered regularly. For example, an article about Halloween has a good chance of attracting new traffic every October.4. Consider Translating Your Existing Content
If your audience is international, you’ll get more exposure and so much more links if you simply translate the content you already have.5. Submit to Niche News Sites and Content Communities
Not every industry has a niche news site or content community, but most do. For example, in digital marketing, there’s chúng tôi chúng tôi and chúng tôi chúng tôi features blog posts about almost anything. Look for similar websites in your industry, and submit your content for more exposure.6. Submit to Communities on Social Networks
Communities on social networks are no less important. Depending on the niche, they can be active and therefore valuable to you. There are Facebook Groups, LinkedIn Groups, and Google+ Communities, but you can also attempt marketing in the relevant Reddit or Tumblr communities.
Don’t forget about niche or local social platforms as well! There are some of them dedicated specifically to books or music, some are popular in specific countries only.Create Viral Content
Going viral is the quickest and hardest way to earn links. When social media campaigns or even social media crisis cases go viral, the links appear on popular resources and news websites with no further effort from you.
While getting into a social media crisis to end up on The Guardian is risky, creating viral content is the dream many marketers have. But not many even attempt to do that.
While some videos go viral purely by chance or due to their outstanding content, many are created by marketers that know the key to viral marketing. Let’s try to reverse-engineer the process by looking at companies whose campaign go viral quite regularly.1. Aim Your Social Media Marketing at Teens & Young Adults
Why do brands aim at this part of their potential buyers when creating their social media strategy?
Perhaps, they realize that this is precisely the audience that makes something go viral.
As a result, simple conversations between these brands and clients, or these brands and other brands go viral simply because they are funny.2. React to Whatever Is Going on in Social Media in Real-Time
As the former Digital Marketing and Social Media lead at Taco Bell, Nicholas Tran said:
“The main difference in strategy now vs. before is that what we are doing today in social media is real-time, and we listen and engage all the time.”
A rare campaign will go viral without a social media manager adding fuel to the fire. The key is keeping up a conversation that seems to attract more attention than usual and engaging with any mentions of the campaign.
Another tactic is reacting to whatever is already trending on social media. To bring this idea to life, marketers should be on the lookout for what’s trending and jump on the trend at the right moment.
Keep in mind that brands should always check what the trend is actually about, and consider the risks that any sensitive trends can bring about. While jumping on some social media trends is purely unethical, some cases can be risky but worth it.
For example, DiGiorno Pizza jumping, apparently (and hopefully) by accident, on the trending hashtag #WhyIStayed campaign that aimed at bringing light to domestic violence cases, definitely belongs to the first category.3. Be Creative
That is undoubtedly another area when it’s easier said than done. However, you can’t hope to go viral by simply creating the kind of content that everyone is creating, even if it’s better, deeper or more colorful.
You have to stand out to go viral.
One tactic for that is looking at your competitors and doing something absolutely opposite.Conclusion
In any case, have a go at trying most tactics and strategies described here, and see what works best for you.
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The modern age has proved that all businesses should have a strong social media presence. The buyers of today rely a lot on the internet to secure the things they desire. Therefore a striking online presence is can be a game changer for businesses.
An online presence in real estate cases is far more important. Real estate is one of the most competitive and high-value industries. To get ahead in line, it is essential to build a strong online presence so that your customers, sellers and investors are familiar with your company. This can be accomplished by superior quality real estate link building. Establishing strong backlinks with relevant websites can not only help with brand building but also play a crucial role in building credibility for your real estate website.
However, it’s easier said than done and requires a bit of work but we assure you, practising good quality real estate link building is surely worth your time. To put it simply, it can be accomplished with a great link-building strategy, along with ensuring that your website has top-notch SEO practices. It should also be kept in mind to create quality backlinks because quality backlinks can be of a lot of assistance to you, whereas inaccurate linking can tend to be harmful to your online brand identity.
Before diving deep into the “do”s and the “don’t”s of how you can build superior quality backlinks, let’s talk about what backlinks are and how they play a crucial role for businesses. Backlinks, also known as inbound links, is the process of linking one website to a completely different website that comes under the same business niche category. Backlinking plays a crucial role in establishing the authenticity of your website. If your website has a high volume of backlinks, Google crawler bots run through your website content and certify your website as a credible source of information.
Even in the case of real estate business and website development, generating good quality backlinks with other prominent websites within the real estate niche can tend to improve the SERP ranking of your website.
As we have already mentioned, backlinks can make or break your online business presence. With the implementation of good quality backlinks that are backed by rigorous research and a proper strategy, the website traffic can exponentially increase, along with improved website ranking, and better domain authority. Even the conversion rate will significantly increase if the target audience discovers your real estate website. If you’re looking for a detailed overview, here are a few reasons why backlinks matter:-
Backlinks build up authority and trust for many search engines. This allows your page to appear in search results quite often.
Backlinks act as signals to search engines that verified, and relevant sources are vouching for your content. Therefore, it is beneficial in nature.
It may not be a believable fact, but about 97% of real estate buyers use Google to search for real estate. This is one of the easiest ways to get information as it doesn’t require a lot of legwork. Available houses, prices and virtual tours can be carried out from the palm of your hands. Therefore the smartest way to stay ahead in the competition is to backlink or link building. So that your website is on the top of search results.
Here are a few ways to build quality backlinks:-1. Networking
Link building is a lot like making connections in real life. Moreover, the real estate industry is a lot like that. You need need to know people, and you need to make connections. In fact, it is considered that the” who you know part of the equation” is more important than the “what’s on the market part of the equation”. In other words, the real estate industry is heavily reliant on collaborations. It is impossible to gain success in the real estate business without collaborations. Therefore, it is suggested that you use this network to build backlinks. The easiest way to do this is to reach out to local sources, bloggers and websites by sending them a polite request via email. Your visibility in your local area will increase significantly, and local searches would frequently showcase your business. The additional benefit of backlinks is the fact that by linking to your content, a person or a business will assure others that you are a genuine and trusted brand. Moreover, try to gain as many quality links as you can, as the more links you secure, the more recognition your business will get. That eventually means that more customers would, be flocking to your website.2. Geo-Targeted Content 3. Testimonials and Reviews
The reality of running a successful business in the 21st century has good reviews and testimonials. Testimonials are very effective in accelerating your conversion rates. How many times have you been quite unsure about a specific website? What did you do to resolve your query? You must have definitely checked its insights and domain authority to verify if the website is credible. This is exactly what most newcomers and users usually do.
You need to expand your network and connect or engage with other businesses. Try to leave good reviews for the businesses that have helped you. It can be either an online or a local business. Give them a positive review on yelp or on google. You can also leave your own profile link on their site. Make sure to ask them before leaving your own profile link. This will boost not only their clientele but yours as well.
Moreover, it will create goodwill between your business and theirs. Once this is attained, a lot of companies would be glad to provide you with a backlink. You can also ask your existing customers to write you a review. Customer reviews are very beneficial in nature as potential customers do trust the words of previous customers. Therefore the easiest way to go with this would be to send your existing customers a polite email to comply with your request.4. Forums
Forums are an excellent place to promote your business. Buying or selling a property can be a very arduous job. To ease confusion, a lot of people rely on forums like Reddit, Quora and local sites. These forums answer a lot of real estate-based questions and can be an excellent place to promote your business.
However, just promoting your business might not solve your problem. It may have negative consequences. The best way to go with this would be to provide valid information and be genuinely helpful. Try to be systematic with your approach. Firstly help people find a solution and then use your credentials.Other Approaches to Real Estate Link Building
The above-mentioned ways are some of the most commonly used methods for building links. There are several other ways as well to build links, and some of them are briefed below:-1. Studying Competitors
An analysis of your competitor’s website could be the push that your website needs. It is considered a great starting point and your strategy will evolve in time to suit your website. The systematic approach would be to google important keywords and note down the commonly used keywords and then the analysis of the competitor’s link should be done to plan out an effective strategy.
It is an easy task to build backlinks from sites that have already linked back to your site. Your google search console and google analytics account will easily help you find out which of those sites they are. Moreover, it is also suggested to look at preexisting sites to check if they are working fine.3. Uniqueness
Every brand is unique. Every brand has a different aim, mission statement, taglines and other aspects that make it uniqueTherefore while building backlinks, this uniqueness can be of significant value and can help you build up quality backlinks.4. Start Small
It may be a difficult task to build larger links during the initial stages. The best way to deal with this is to take things one step at a time. Start small and gradually build big connections. This way you can systematically build up a larger network of links.5. Guestographics
Another interesting yet creative way to get relevant backlinks is through the utilisation of Guestographics. Guestographics are infographic content that can be offered to other relevant websites of your niche in exchange for a backlink on their website. Instead of posting the original infographic on your website, network with other real estate websites and exchange guestographics to build a creative yet efficient backlink into your websites.6. Interview Link Building
If you like interacting with people, this link-building strategy is made for you! Interview prominent experts from the real estate business and leverage this content to build a successful backlink to another website. These interviews are read frequently by viewers, giving your content a chance to be utilised by other relevant websites. Once they do it, they link it to your website, thus generating a superior quality backlink for your website.7. Business Citations
Did you know that your business citation and your online GMB profile can be an excellent way to generate great quality backlinks to your website? Many SEO experts and digital marketers make great use of the business citation to increase audience traction into your website, boost the prominence of your real estate website, and in turn, generate a higher ROI for your business.8. Skyscraper Link Building
If you’re a fan of organically boosting your backlinking game, the skyscraper technique will be the best for you! In fact, this technique has been known to bring the best quality backlinks to websites belonging to any niche. In order to successfully receive quality backlinks through the skyscraper technique, ensure that the content that you have generated for your website is impeccable. Use your networking strategies to reach out to relevant websites and ask them to link with your page instead. Implementing the skyscraper technique can be a bit tricky. However, it is preferred by most marketers owing to its excellent result-bearing capabilities.Know How To Differentiate A Good Backlink from Spammy Backlink
There are instances where backlinks may work exceptionally well. There are also instances where backlinks do the exact opposite. It is a true fact that backlinks are very useful. However, there is one major defining factor which is quality. Backlinks from verified and reputed sources tend to do well. There are various ways to determine the quality of backlinks.
According to Google, these are some of the criteria that low-quality backlinks have:-
The directory links may be of low quality.
Comments from forums or vlog posts that contain links.
Links embedded in a widget that are typically keyword rich, low quality or hidden.
Paid placements that make content with links pass page rank.
Given below are a few features that ensure that the backlink comes from a credible website:1. Categorization
To choose a potential candidate it is essential to see if the content on their site is relevant to the content on your side. The categories of the website should have some relevance to your website. It is also acceptable if the sites aren’t similar but have common aspects. If the candidate fits this criterion, the site can offer good quality backlinks.2. Domain Rating/Domain Authority
It is extremely essential that the domain rating or the domain authority isn’t lower than 20 or 30. Anything below that won’t be considered a good quality link and will be of little to no use to you.3. Site Traffic
It is extremely essential before building links to know the amount of traffic the website generates. Knowing that will allow you to prepare for it or reconsider. It is considered that a properly functioning backlink should bring in 1000 unique visitors monthly. However, it may take some time and increase over time.4. Content
Content is a major factor when it comes to backlinks. High-quality content is required for a backlink to be successful. The content should also be relevant and should have some connection or relation to your website. Special care should be taken to find out proper website with appropriate content. It should seem genuine.
It is best to avoid sites that have links to casinos, adult sites, and scholarships. These sites are known to be spammy. Therefore these are considered low-quality backlinks, and it is best to not use backlinks from these sites.Final Words
Having a well-developed network of backlinks will immensely affect your real estate business. It is one of the only ways to stay ahead of the competition. Whilst traditional marketing methods like print media and real estate brochures can be expensive, this method of acquiring traffic is one of the most efficient and cost-friendly methods. It can be done by you, or if you are unsure there are link-building companies that can be of assistance to you. To put it in simple words creating links is all about creatively using ideas and having the right mindset. It may look like a lot of work, but your business will be reaping the benefits of it for years to come.
June was a busy month in the social media world!
Learn about these updates and more in this month’s social roundup:Facebook
Facebook announced a few new Facebook Live features. The platform will allow for two-person broadcasts (meaning two people in different locations will be able to broadcast at the same time). Also, users will be able to pre-schedule their broadcasts and have a virtual waiting room for attendees.
Learn More: News: New FB Live Features
The Facebook Like has a new look. The Like button, which is embedded on millions of web pages, is getting the “f” out and replacing it with the familiar thumbs up icon. The Like count will appear within the new blue button.
Learn More: Facebook Redesigns Like Button
Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands.
Learn More: Facebook News Feed Change: Goodbye, Publishers
Learn More: Facebook Gives Advertisers 3 New Powerful ToolsInstagram
Instagram’s user-base has surged to 500 million active monthly users. Sixty percent of Instagram’s users, or an incredible 300 million people, now use the app every day.
Learn More: How Many Users Instagram Has Now: 500 MillionPinterest
Learn More: Pinterest Adds 4 New Features To Boost Sales
Learn More: You Now Have 3 New Ways to Target Pinterest UsersSnapchat
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.
Learn More: #Snapchat Out Grows Twitter
Learn More: Snapchat Adds Snap Ads Between Stories, Ads APITwitter
Twitter announced a new feature called ‘Stickers’ which are essentially a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo feature.
Learn More: Twitter Announces Searchable #Stickers: Are They The New Hashtag?
With the launch of a new desktop and iOS app called Dashboard, Twitter is trying to help busy SMBs engage with their current customers and reach new customers.
Learn More: Twitter Launches App To Get SMBs Tweeting MoreYouTube
YouTube announced it will be adding live streaming capabilities to the company’s mobile app. At first, the feature will be reserved for select YouTubers, but a wider release is expected to be coming in the future.
Learn More: Live Streaming Coming to YouTube’s Mobile App
Just as you have 140 characters per tweet, you can now share videos up to 140 seconds in length on Twitter.
Learn More: Twitter Increases Video Length to 140 Seconds
If your audience uses emojis, and you want to target those users with Twitter campaigns, now you can. Emoji keyword targeting is coming to Twitter Ads.
Learn More: Twitter Ads Now Allows Emoji Targeting
All image via their corresponding posts. Featured image via Paulo Bobita.
Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business.Here are 7 myths about social media marketing 1. Negative feedback can be safely ignored
Social media marketing isn’t just about encourage the positive parts of your brand. It also involves managing any and all negative feedback directed at your business.
As a chef, that is exactly what I live about: the way the dish is, exactly what it requires, how I will improve it. I really don’t push negative remarks, because that will help fuel I iterate my recipes”2. Email is no longer relevant
Social media marketing should not be considered a replacement for other methods, but rather a tool to augment your customer reach.3. All content represents thought leadership
Content marketing is an integral part of social media marketing. The social platform is what you use to efficiently distribute content to your users, and the content itself is responsible for perpetuating and developing your brand.
But many entrepreneurs equate all articles together with thought leadership.
Your very best content is that which will give you that type of authority within your viewers. Some of it’s going to revolve around answering questions or providing the industry precisely what they asked for.4. Social media and content marketing are two different campaigns
This is another notion that is simply untrue. Social media marketing gives you a platform from which you can more easily distribute your content.
An individual does not get the job done well with no other and knowing that this is crucial.5. Content topics must be limited to protect your secrets
Small companies and startups are starting off to the rear foot. However great your idea is, regardless of what business you’re in, you’re fighting to get focus in a world full of bigger, more recognized fireplaces and personalities.
To begin with, a lot of what you privilege is known from the contest or can readily be reverse-engineered out of your goods. Secondly, knowledge is inadequate to get somebody to conquer or conquer your presence.
When knowledge has been all it took, publication readers would rule each area. Don’t be hesitant to share what you know with your viewers and hope in your ability to execute. Your readers will appreciate you for your willingness and confidence.6. Social media marketing is primarily for generating new customers
Sure, social media can give you new customers, but that should never be its primary purpose.
Also read: Top 10 Helpful GitHub Storage For Web Developers7. Social media metrics cannot be measured
If you’re interested in finding a singular number to monitor that tells you just how successful the campaign is, then you won’t find one.
Since Spiceology’s Broussard notes, “Metrics can absolutely be quantified via the kind of continuing awareness, particularly in regards to new partnerships. Long-term consumer consciousness is inevitable and includes indisputable value, even if it’s sometimes more difficult to measure”
Social networking marketing is successful, but only in the event that you do it correctly. The myriad myths that you confront can save you from achieving the type of success which could aid your startup flourish. Cut through the lies to make certain you have the ideal social plan to persevere.
Not all content is made equal, and not every blog post receives external links.
Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page.
Instead of establishing a link building program around outreach, having a linkable content asset can earn you links and improve your outreach response rates.
This article will help you get started creating linkable content so you can build a natural link profile in less time.
Let’s start by defining a linkable asset.What Is A Linkable Asset?
Linkable content assets refer to high-quality content pieces created to attract backlinks from other websites, either via promotional efforts or link building outreach strategies.
These assets can be presented in various formats, such as infographics, written articles, videos, online tools, or downloadable documents.
An optimal linkable asset is a thorough, long-form resource that surpasses top-ranking content in the same niche. Your content should provide value, be unique, and cater to the interests of your target audience.
For an efficient traffic flow to your website, links must direct users to a specific webpage. Therefore, the asset should either be an HTML page, or integrated within a page.
There are a wide variety of linkable assets, one of which is the History of Google Algorithm Updates, published by the Search Engine Journal (SEJ).
Based on data from Ahrefs, this page has successfully gathered nearly 3,000 referring domains.
Well-established brands tend to receive more links compared to new or lesser-known sites.
SEJ has built a solid reputation for producing high-quality SEO content, and its trusted name in the field has played a significant role in the success of this particular asset.
The efficacy of a linkable asset often depends on a site’s proven expertise, experience, authority, and trust (E-E-A-T) within its domain.
Enhancing or establishing E-E-A-T can increase the appeal of your content to publishers. Now, let’s briefly delve into the concept of E-E-A-T.Applications Of E-E-A-T In Linkable Content
Google’s Search Quality Rater Guidelines introduced the concept of E-E-A-T, which helps users assess content quality.
E-E-A-T has become increasingly significant in SEO, content marketing, and link building. To optimize a linkable asset, ensure it demonstrates each of these elements:
Expertise: Showcase the author’s knowledge and understanding of the topic through education, experience, or publications.
Experience: Highlight the author’s firsthand knowledge of the subject via personal experience, interviews, or research.
Authority: Establish the author’s reputation and credibility through credentials, affiliations, or the quality of their work.
Trustworthiness: Demonstrate the author’s honesty and integrity through transparency, neutrality, or avoiding conflicts of interest.
While the Quality Rater Guidelines and E-E-A-T don’t reveal the algorithm’s workings, Google claims that raters who follow these guidelines achieve similar results. Optimizing an article for E-E-A-T can improve its Google ranking and shareability.
Pro tip: Address questions real people ask in your niche to exhibit expertise and experience.
The emergence of generative AI, such as ChatGPT, has raised questions about demonstrating E-E-A-T in AI-generated content. Next, let’s explore generative AI in content creation.Harnessing Generative AI Content Ideation
Generative AI is revolutionizing how content marketers conduct research, develop ideas and create content. Tools like ChatGPT, Google Bard, and Bing Chat can significantly reduce research time and provide compelling content topics.
As AI content generation is still emerging, search engine and publisher policies on AI-produced content continue to evolve.
Incorporating subject matter expertise (SME), personal experiences, case studies, and in-depth topic exploration can ensure that AI-generated content remains authentic and avoids plagiarism.How To Get Content Ideas With ChatGPT
Select a topic or niche, then prompt ChatGPT with “Act as HubSpot’s blog idea generator and provide a list of 20 unique long-form content ideas for [topic/keyword].”
Choose relevant, unique, and searchable ideas, and refine them by comparing them to top-ranking content on Google.How To Create An Outline With ChatGPT
Prompt ChatGPT with “Act as [industry blog or person] and create a comprehensive outline for an article ‘[title]’, using contemporary content marketing techniques.”
An editor will then refine the AI-generated outline.
Update the outline to include the questions and answers from Bard, and modify the ChatGPT-generated sections from an experienced expert’s perspective, deciding which sections to include or remove.
Pro tips: Use tools like ZeroGPT or ChatGPT AI Classifier to ensure your content doesn’t seem too robotic.When To Use ChatGPT Vs. Other Generative AI
Bing Chat & Google Bard can access their individual search results and current content, while ChatGPT receives monthly updates and lacks internet access.
Utilize Bing Chat & Bard for research and rely on ChatGPT for titles, outlines, and process lists.
Generative AI has the potential to enhance topic selection and outlines for linkable assets and even address some downsides of linkable content assets.
Next, let’s examine the pros and cons of linkable content assets.Pros And Cons Of Linkable Assets
While high-quality linkable assets can generate substantial links and traffic, this link-building strategy has drawbacks.Pros
Scalable link acquisition: Using informational content allows link opportunities across numerous topical areas.
Enhanced organic visibility: Long-form informative articles can attract thousands of monthly visits across various keywords.
Relationship building: Linkable content assets help establish relationships with influencers or industry experts, fostering collaboration and trust.
Long-term value: Relevant and valuable content assets can continue to attract backlinks and traffic over time.
Brand exposure and credibility: Linkable assets can boost your brand’s reputation as an industry expert, increasing trust and credibility.Cons
Links not targeting ideal pages: Links typically target the asset, but a commercial page may be preferable for improving ranking.
Time and resource-intensive: Creating high-quality linkable assets can be challenging for smaller businesses or teams due to the required time, effort, and resources.
No guarantee of backlinks: High-quality content does not guarantee backlinks or SEO rewards.
Difficult to measure success: Assessing the impact of linkable assets on SEO can be challenging, as it might take time for search engines to recognize and reward acquired backlinks.
Competition: Increasing competition for backlinks and organic visibility makes it harder to stand out.Using Linkable Assets For Link Building
Content can be tailored for specific link-building techniques or audiences, or created for a general niche.Technique-first
This approach focuses on creating content for a specific link-building technique and audience.
Identify sites, forums, bloggers, or influencers interested in a particular topic, create content that appeals to them, and distribute it through email outreach or promotion to earn links.
Examples of technique-first methods include the Skyscraper technique, ranking statistical articles, niche forums, competitor link building, and guest posting.Content-first
This strategy involves creating content for an audience or niche, then finding links for that piece. Use existing content or create new content that appeals to an expert audience.
Ideation techniques can involve a subject matter expert (SME) focus group or answering questions without solid answers online.
Next, let’s explore some examples of assets that you can recreate.Types Of Assets
Creating content to secure links has been a significant focus of link builders since Brian Dean published an article about the SkyScraper technique in 2013 and many before that.
However, there are a lot of content types that work well for securing links. The options for content types seem limitless.
The following is a narrowed-down list of asset types that can improve outreach response rates and earn links under the right circumstance.Statistical Roundup Lists
This article will aggregate statistics from reputable studies and then organize them into appropriate categories so they are easy to search.
SEJ has a great example of a linkable asset with the roundup of 71 Mind-Blowing Search Engine Optimization Stats.
These are organized into organic traffic, spending, local search, users & search behavior, link building (my favorite topic), Google search, and SEO vs. other marketing channels.Unique Research Study
These assets are unique studies with accompanying methodology and insights published in a blog article or a general webpage.
These assets are typically surveys, analyzing company data, or compiling & analyzing data from resources like Google Research, chúng tôi or Kaggle.
Ahrefs publishes a lot of data. This study is one example, claiming “90% of content gets no traffic on Google.”
This asset has charts from the study embedded into the article, making both the images and the article linkable.Listicles Of Companies, Tools, Or People
The term “listicle” is a portmanteau of the words “list” and “article.”
The format of a listicle is easy to skim to find the most relevant information quickly. However, a listicle can oversimplify a complex topic.
The great thing about these articles is that they can be created in almost any industry.
The article 12 Free Logo Makers You Can Try Right Now from a promotional printing company Quality Logo Products, shows that this technique can be used in any niche.
This article provides examples of potential logos along with the pros & cons for each logo maker.
With any listicle, showing examples of using the tool or items is a way to demonstrate experience and build stronger trust with the audience.Informative Infographics
An infographic is a visual representation of information, data, or knowledge designed to convey complex information quickly and clearly.
Infographics often use a combination of charts, graphs, icons, illustrations, and text to present the information visually appealingly.
The carbon budget infographic by World Resources Institute uses a graphic of the earth to explain how much of the carbon budget (i.e., the amount of carbon the earth can produce before the temperature rises by 2 degrees) will be used by 2045.Excel & Google Sheet Templates
An example is “Excel budget templates,” which has up to 100,000 average monthly searches.
This technique is very popular with B2B SaaS and project management (PM) software but can be used in any niche. ProjectManager is one of the PM sites producing Excel budgeting templates.
This example is simple but has secured over 100 referring domain links.More Asset Types Planning Tools
A planner is an online web app that simplifies planning a specific task. The tasks can be for a simple consumer or a business planning task.Calculators As Content
An online calculator can take the shape of an investment calculator, home improvement, or even a depth calculator.Checklists Or Cheatsheets
These lists of steps or tasks to complete a specific project can come in the form of an online app, excel template, or pdf.Conclusion
Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach.
Although these pieces are time-consuming to create, they can reduce the overall time to find links.
An asset can be a complex research study or a simple Excel template to organize planning.
Next time you’re launching a link building campaign, create a piece that is easily linkable.
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How often do social media accounts with unique usernames fascinate you? Social media profiles are meant to grab eyeballs. While if you have a personal account, posting your pics makes a good impression. But some out-of-the-box usernames are pretty intriguing. It makes your profile stand apart and puts an impressive appearance. You would find it challenging to come up with creativity in usernames. If you are thinking of how to create a unique username for social media, then we are here to help you out!How to create a Unique Username for Social Media?
There are many ways to create unique usernames for your social media account. However, we will discuss the methods to help you make the most extraordinary usernames.
Below mentioned is a list of the same:
Use wordplay to create a unique username
Create a username using the things you love
Add some remarkable numbers to create a unique username
Describe your interest in creating a unique username
Use descriptive adjectives
Let’s look at how you can utilize them to create one username!1] Use Wordplay to Create a Unique Username
Writing simple words in a complex way might seem absurd to some. However, it’s a beautiful way to add creativity to your creation and make it stand out from the crowd. You can adopt a similar approach with your usernames too.
Wordplay brings a lot of creativity to your username. So, when you think of creating a catchy and attractive username, then it’s a must-go option. You can use some related words or alliteration-type words to add to your username.
For instance, “marvelousmaria” and “cherrytheberry” are some usernames that use wordplay. You can use your first name, last name, or nickname.2] Create a Username using the Things you Love
Some of you would be pretty obsessive about the things you love. There are possibilities that it becomes noticeable from your behavior. If you are an avenger fan or similar, you would discuss them all time, use the character stuff, and so on. You can creatively use such things to make a great username.
For instance, you can keep it “theawesomehulk” if you are a Hulk fan. You can also use the names of your favorite artists. Like, “thelastBTS” if you are a BTS fan.3] Add Some Remarkable Numbers to Create a Unique Username
Some of the dates hold an important place in your knife. It may be your birthdate, birth year, or similar. Besides, it can also be your lucky number or the birthdate of someone special in your life. When you think of using anonymous usernames, you will find plenty of them. You can keep one similar suiting your likes. However, it’s pretty common and does not make it stand out. Often you would think of one, but the username would be unavailable.
Under such circumstances, you can add some remarkable numbers.
One such way is to keep the name as theyoungbiker01 instead of “theyoungbiker.” Here, 01 represents the last digits of the birth year. Similarly, you can choose a name and add significant numbers to it. You do not tend to forget usernames when you add numbers that hold particular importance.
Another example is keeping “thesuspiciousgirl002” instead of “thesuspiciousgirl.”4] Describe your Interest in Creating a Unique Username
You would have some interests, food habits, or something you are fond of. These are unique for you, so you can add them to your username. Such usernames, including your name and interests, make it stand out from the crowd.
If you are someone who loves spaghetti, then you can keep it as “jennylovesspaghetti.” On the other hand, you can keep a name like “samlikeselena” if you are a die-hard of Selena Gomez. Similarly, you can substitute it with the personalities or interests and add your name.5] Use Descriptive Adjectives
Adjectives perfectly describe everything. Similarly, people around you would use several adjectives for you too. Moreover, as you know yourself well, you can add descriptive adjectives that you like. Some of them include “themysterioussoul,” “missergophile,” “sarcasticsam,” “thecouchpotato,” “lazycreep,” and similar. You can also add adjectives to your names or some anonymous-type names which don’t reveal your identity.
If you find creating a catchy and attractive username challenging, you can use a name generator online tool. You can head over to it, enter your preferences, and it will craft one as per what suits you.
We have guided you well when you discover how to create a unique username for social media. You can indulge the magic of wordplay or use remarkable numbers like your birth date. At the same time, you would have some likes, some interests and would be fond of artists too. You can use them with your name and form a beautiful username.
You can add descriptive adjectives that work best to enhance creativity and attractiveness. If you find it tough to create a creative username, you can use the Nordpass username generator.What’s a unique username?
A unique username is not used by anyone else. This can be accomplished by combining letters, numbers, and special characters. Sometimes, a unique username may be ten characters or more in length.How do you make a good social media username?
There are so many online tools that help you make a good social media username. In this article, we have shared some tips and tricks that you can use to generate a unique username for your social media account. Whether you want to use it for Instagram, Facebook, Twitter, or email account, you can use them without any problem.
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